HYDRO CHILLIES I GARDEN CULTURE
we can’t seem to get enough of these little fiery pods re people everywhere a l year growing chillies al long indoors
t h e p e r fe c t plant to show how a fa s t flowering annual will p e r fo r m
Retail stores in any industry spend endless time and energy working on their merchandising strategy. Positioning key products at exact heights in certain locations through the store. Setting up for one holiday, after the last one just ended. Millions of pounds are spent every year trying to figure out the best way to lay out a shop and feature certain products all for one reason, to get people to spend their money. Indoor garden centres are no different, or at least they shouldn’t be. Retailers who want to feature their equipment and gardening prowess have a merchandising strategy to grow beautiful gardens. Without a doubt, the resounding plant of choice grown in these display gardens is the chilli.
If you pop down to your local hydroponics shop, you will more than likely find various chilli varieties being grown in a multitude of different methods, but what exactly makes this the display plant of choice for so many shops? Many hydroponic retailers find chillies are the perfect plant genus to show how a fast flowering annual will perform in the growing systems and environments they have on display; the plants adapt easily to different growing methods, are hardy, pretty to look at and fruitful. They provide that perfect starting point for discussing
a customer’s requirements, reassuring the retailer that any equipment they later purchase is suitable for their own garden back home, and not just another case of “My mate says I need this .”
It’s important for the retailer to show his potential customers that he/she can grow. Which is one of the all-important factors for customers; they need to have confidence when parting with their hard earned money that this guy standing in front of him knows what he is talking about. As chillies also produce clones with unparalleled ease, they’re ideal for an any propagator demonstration, and once the latest cuttings have rooted, they can be gifted to a new customer. We’ve found this can be just as welcome as an introductory discount, and also ensures they have something to grow straight away. In recent years, the trend of the Super Hot Chilli has come extremely popular. No longer are these Scovilletopping fruits reserved for the craziest of cultivators, they are a means of showing how easy indoor cultivation can be. As chilli festivals pop up in every county across the UK, many home growers are now able to produce multiple crops throughout the year, regardless of the outdoor weather. People everywhere are growing chillies all year long indoors. This has lead to a UK wide
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