REWARD CREDit MULtiPLiER MONDAYS
“I ALWAYS WANT TO SOUND LIKE HOW A CROWN
ROYAL BAG LOOKS.”
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Under his Jet Life Recordings umbrella, he’s planning a weekly event at House of Blues, where he celebrated the release of The Stoned Immaculate on July 4. The “Jet Lounge” series kicks off every Wednesday beginning this month. The event is meant to mimic some of the organized hiphop showcases in New York that helped break Curren$y. He wants to bring that level of exposure to New Orleans artists. “This is how it’s supposed to be,” he says. “We will have shown
a group of people that think like us, at home, in this city, that they’re going to be able to pull it off. Because it looks weird — I left No Limit, I left Cash Money. To lose everything, then get it back. That means whatever you want to do you can probably pull it off because I just did the crazy shit. If all you talking about is doing this, go do it. Because I just, like, did it the worst way. … “I could be telling you, ‘You don’t have to play this game. Don’t drink the Kool-Aid. It don’t have to be like that.’ But if I’m not proving that, I’m standing against that and I’m living just as well as the people who are playing the bullshit game, then I’m just an empty wagon. I got to prove it.” Current Jet Life artists include Young Roddy, Trademark da Skydiver, Street Wiz, Smoke DZA, Mikey Rocks (of The Cool Kids), Nesby Phips, Corner Boy P, and the former No Limit star and velvet baritone Fiend. In 2011, Curren$y released Jet World Order, a sampler of his Jet Life roster and its stable of producers, namely New Orleans’ Monsta Beatz, the duo (Dee-Low and Jean Laphare) behind much of the Curren$y catalog. “I’m a pretty good judge of character. I’m not in the company of people I shouldn’t be,” he says. “They have ideas, I have ideas, and when you feel safe around a like-minded person, you’re going to do whatever you can do for them. That’s what I’ve always been able to flow off of, just the fact that I try to be what I am.”
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Gambit > bestofneworleans.com > auGust 7 > 2012
as media, what they’re going to give out to (audiences) — video, radio, blahbity blah. Mainly radio. Once (audiences) get that and keep you on the air with it, they rebel against it. … First, they’re brainwashed, then they realize they’re brainwashed, because someone shows them and pulls them into The Matrix. “It creates a yin and yang,” he says, drawing a circle in the air. He points to the bottom. “It’s tight. I’ll always be on this side. … You can put out as much music as you want. That’s not oversaturation. Fluff is oversaturation.” (As he raps on “Fashionably Late” from Pilot Talk 2: “editing room, hours of clips, a man of many hats in this new era, nurturing several smaller businesses under my umbrella” (though almost under his breath, he adds, “on the low low”). “I can’t switch that up,” he says. “People’s attention spans are short. They’re used to seeing me. If I fall back, someone else will gladly just … I’m not having it.”
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