THE TEAM GJ STORY
For decades, Gamber-Johnson has set the standard for mounting and mobility solutions, pioneering design innovations that have earned industry-leading awards and the trust of fleet managers around the world. With a global footprint that reaches more than 50 countries and thousands of fleets, Gamber-Johnson has become the go-to choice for professionals who depend on rugged, reliable equipment they can trust in the moments that matter most.
Every day, heroes in law enforcement, fire, EMS, military, and frontline industries rely on Gamber-Johnson products to protect, serve, and perform with confidence. That responsibility drives everything we do.
As part of our commitment to continuous growth and innovation, we’ve strategically expanded our portfolio to build a family of brands under the Team GJ umbrella:
Gamber-Johnson, American Aluminum Accessories (AAA)/CamLocker, Blac-Rac, InfoCase, Lind Electronics (Lind), Precision Mounting Technologies (PMT), Premier Mounts, and Zirkona
United as Team GJ, we deliver a full ecosystem of solutions to Mount IT. Power IT. Carry IT.
From the front bumper to the rear cargo area—and from field operations to mission-critical environments—we provide everything our customers need to work efficiently, safely, and confidently.
Team GJ is driven by one mission: to support our heroes and help make the world a safer, more connected place through unwavering innovation and purposeful design.
SUB BRANDS
SUB
BRANDS
SUB BRANDS
TOOLBOXES
TEAM GJ: MASTER BRAND GUIDELINES
BRAND OVERVIEW & MISSION ALL BRANDS
A brand is more than a logo, a name, or a product—it is the identity and reputation of a company. This is why embracing the “Team GJ” branding is critical to build the same awareness in our markets as Gamber-Johnson, Lind, or any other of our brands currently have on their own. For Gamber-Johnson, our brand is one of our most valuable assets. It represents who we are, what we stand for, and how we lead the broader Team GJ family of brands.
Consistent, disciplined brand management ensures that every interaction reflects the quality, reliability, and purpose our customers expect. These guidelines protect the integrity of our identity by standardizing how our name, logos, products, and messaging appear in all business and consumer communications.
PROPER BRAND USAGE IS MANDATORY:
• Gamber-Johnson must always be written with a hyphen to honor the unity of our founding partners.
• “Gamber Johnson,” “GamberJohnson,” or any unhyphenated form is prohibited.
• InfoCase must always be written with both the “I” and “C” capitalized.
• CamLocker must always be written with both the “C” and “L” capitalized.
• All Team GJ brands must follow the approved naming, capitalization, spacing, and logo usage requirements outlined in this guide.
As Team GJ, every product and brand in our portfolio reflects the same promise and expectation defined by our “3R” standard: Rugged, Reliable, and Responsive. These are not just words—they are the mindset that drives our engineering, our service, and our approach to solving customer challenges. Upholding the 3R standard ensures that every brand under Team GJ maintains a level of quality that sets us apart.
MISSION STATEMENT
Joyful Growth
These two words, Joyful Growth, reflect what our company sets out to achieve every day. There are four areas of our business that our mission statement is particularly meaningful for:
People: Our people are at the heart of everything we do; without them, our primary purpose of providing superior value to our customers is impossible! Through our purpose’s successful execution, we deliver growth opportunities for all individuals along the value chain, including our employees, customers, partners, and suppliers.
Products: New and innovative products are the lifeline for future growth. In being responsive to our customers’ needs, we aim to develop products that meet and exceed their expectations.
Profits: Our customers must profit from the use of our products. By providing our customers with the best experience and value in the industry, the profits needed to be a self-sustained and progressive company will be inherent
Principles: The foundation for our company is the principles by which we conduct business. Only by operating under impeccable standards may we earn our employees’ and customers’ highest level of approval; their trust.
VALUE PROPOSITION
Rugged. Reliable. Responsive.
These three words define Team GJ and guide our purpose as a premier mounting solutions provider for high-intensity professionals. We proudly support public safety, enterprise, material handling, logistics, and other industries where rugged equipment is essential. As technology evolves, we continue expanding our product portfolio to better serve customers across all professions that rely on secure, dependable mounting solutions.
OUR CAUSE
Supporting Technology to Help Save the World.
This vision reflects our commitment to developing solutions that enable safer, more efficient, and more connected work— empowering the heroes and professionals who rely on us every day.
BRAND PERSONALITY ALL BRANDS
A brand’s personality expresses the human traits and characteristics that customers associate with it. For Team GJ, this personality unifies every company in our portfolio under a shared identity and experience. It shapes how we communicate, how we solve problems, and how customers perceive our family of brands across industries and around the globe.
The Team GJ personality is defined by three core attributes that serve as the foundation for all communication:
RUGGED. RELIABLE. RESPONSIVE.
These traits are the common thread that connects all Team GJ brands: Gamber-Johnson, American Aluminum Accessories (AAA)/ CamLocker, Blac-Rac, InfoCase, Lind Electronics (Lind), Precision Mounting Technologies (PMT), Premier Mounts, and Zirkona.
RUGGED: Team GJ is built for demanding environments and mission-critical applications. From mobile mounting to power delivery to protective cases and vehicle interiors, our products are engineered to withstand extreme conditions. Like the professionals who rely on them, our solutions are durable, unshakeable, and ready for whatever the job requires.
RELIABLE: Dependability is at the heart of our identity. Across Team GJ, customers trust our brands for consistent performance, industry-leading quality, and a service experience that stands above the rest. Whether supporting public safety, logistics, enterprise, or specialty industries, our reliability is the reason customers choose us—and stay with us.
RESPONSIVE: We move with urgency, clarity, and purpose. From customengineered solutions and rapid production timelines to seamless customer support, Team GJ is agile and attentive. We collaborate closely with OEM partners and end users to ensure precise fit, exceptional functionality, and reliable deployment. Responsiveness defines how we build, support, and innovate—every time.
BRAND VOICE ALL BRANDS
The Team GJ voice reflects the shared personality of all our brands and communicates the unified experience our customers should expect—regardless of product line or business unit.
Our voice consistently demonstrates that we are:
Approachable — easy to work with, professional, and grounded
Knowledgeable — experts in mobility, mounting, power, and protective solutions
Attentive — listening first, understanding customer challenges, and offering thoughtful solutions
Dependable — a trusted partner committed to delivering beyond expectations
Confident — clear, bold, and assured without being overstated
Across all touch points—marketing, sales, support, engineering, and partner communications—our voice reinforces that Team GJ is a unified force committed to solving real-world challenges with precision and purpose.
LOGO & TRADEMARK USAGE ALL BRANDS
Team GJ is the visualization of a unified family of brands—built strategically to support each other and compliment each other’s strengths and product lines.
Each Team GJ brand—including Gamber-Johnson, American Aluminum Accessories (AAA)/CamLocker, Blac-Rac, InfoCase, Lind Electronics (Lind), Precision Mounting Technologies (PMT), Premier Mounts, and Zirkona.—has a carefully constructed logo that must be used exactly as provided.
TRADEMARK REQUIREMENTS
All Team GJ logos are registered or protected trademarks.
Every logo includes a registered trademark (®) or trademark (™) symbol included.
These trademark symbols:
• must always be included
• must remain in their original position
• must not be resized, removed, or altered in any way
OWNERSHIP & USAGE RIGHTS
All logos within the Team GJ portfolio are the exclusive property of Gamber-Johnson Holdings. We authorize approved partners, distributors, and customers to use our marks solely for the purpose of promoting or selling Team GJ products and services.
This permission is conditional. Gamber-Johnson reserves the right to revoke logo usage privileges at any time and for any reason, including—but not limited to—violations of these brand guidelines or improper representation of our products or brands.
LOGO SIZE & SPACING: TEAM GJ
The logos must be visible and easy to read in all applications, following the rules below.
PRIMARY/VERTICAL LOGO: TEAM GJ
Minimum Scaled Size:
Print Material: .75 in tall
Digital Material: 75 pixels tall
Spacing around the logo should be equivalent to at least 1/4 the width of the GJ icon
SECONDARY/HORIZONTAL LOGO: TEAM GJ
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 30 pixels tall
Spacing around the logo should be equivalent to at least 1/4 the width of the GJ icon
A TEAM GJ BRAND TAG*
*Reserved only for tagging under Team GJ Brand logos, example below.
Spacing around the logo should be equivalent to at least 1/2 the width of the GJ icon in the tag
Depending on the size of application and main logo, the tag line should be at most 1/2 the width of the main logo, but never smaller than 1/4.
EXTENDED LOGO OPTIONS: TEAM GJ
In addition to the primary Team GJ and individual brand logos, several approved secondary marks may be used to support Team GJ branding initiatives. These extended logo options help communicate our unified brand promise and ensure consistent messaging across all touch points.
1. “MOUNT IT. POWER IT. CARRY IT.” Tagline Logos
To reinforce the Team GJ value proposition, the “MOUNT IT. POWER IT. CARRY IT.” tagline may be used as an official secondary logo in both horizontal and vertical orientations.
SPECIFICATIONS:
• The tagline must appear in Magistral Bold Italic, ALL CAPS, with no modifications to letter spacing, angle, or stroke.
• Tagline logos must not be recreated, retyped, or reformatted; only approved artwork files may be used.
• The vertical and horizontal orientations should be selected based on layout requirements, space, and readability.
• These tagline marks are intended for use in marketing communications, product campaigns, digital content, and select co-branded materials where the full Team GJ identity is emphasized.
2. Team GJ Logo With Tagline
A combined that pairs the Team GJ logo with the “MOUNT IT. POWER IT. CARRY IT.” tagline is also an approved secondary mark.
REQUIREMENTS:
• The tagline is positioned to the right of the Team GJ logo.
• The tagline must always be left-justified, matching the alignment shown above.
• Spacing, scale, and type styling must match the approved master file and may not be altered.
• This lock-up may be used as a stand-alone logo when representing the full Team GJ ecosystem.
• This version is ideal for applications where the complete Team GJ message must be communicated in a unified visual form.
3. Team GJ Reseller & Partner Badge Logos
Team GJ offers two exclusive badge-style logos for use by approved reseller partners: Certified Reseller & Trusted Partner
USAGE CONDITIONS:
• These badges are restricted to authorized partners and must be used only with written approval from Gamber-Johnson.
• Badge artwork may not be altered, recolored, or combined with other brand marks.
• Unauthorized use of reseller badges is strictly prohibited and may result in the immediate revocation of brand permissions.
• These badges ensure that customers can easily identify partners who meet Team GJ’s standards for product knowledge, service, and integrity.
ACCEPTABLE LOGO TREATMENTS ALL
BRANDS
Consistency is essential when implementing our logos in order to reinforce and build confidence in our brand. Using all Team GJ Brand logos in Full Color, black or white is acceptable. Any use of another color is prohibited without written permission from Gamber-Johnson’s Marketing department. To request approval, please get in touch with gamberj@gamberjohnson.com. Approval or disapproval of the use of color is at Gamber-Johnson’s sole discretion.
Full Color
See pg 22 for our full color palette.
Positive
This option is available for single color or black & white printing.
Negative
This option is available for reversed applications. The logo is knocked out of any background color to white. No other colors are allowed, unless the logo has a specified Reversed option.
UNACCEPTABLE LOGO TREATMENTS ALL BRANDS
Sometimes simplicity seems boring. However, resist the urge to jazz up any of our Team GJ logos.
Team GJ logo is used as an example but this is true for any branding, the ratio and orientation of any logo must be approved by corporate marketing if it is altered from the preapproved marks.
• Don’t turn the logo on its side.
• Don’t use colors outside of our approved palette (see pg 12).
• Don’t stretch or compress the logo horizontally or vertically.
• Don’t skew the logo in anyway.
• Don’t offset the logo by making it appear tilted.
• Don’t bevel or emboss the logo.
• Don’t outline the logo.
• Don’t use gradients in the logo shape
• Don’t use shadows or drop shadows on the logo.
Gamber-Johnson Marketing must approve any alteration to the acceptable logo formats allowed. Requests for these alterations need to be sent to gamberj@gamberjohnson.com for approval.
a. REMOVING REGISTERED MARK
b. ORIENTATION
c. COLOR
e. SKEWING
g. BEVEL/EMBOSSING
d. STRETCHING
f. ORIENTATION
h. OUTLINING
i. GRADIENTS
j. SHADOWS
COLOR PALETTE ALL BRANDS
Our color palette sets a cool and familiar tone for all Team GJ brands. It does not overpower our message or our products and lets our products have the spotlight.
PRIMARY:
GJ BLUE
CMYK: 79, 47, 32, 6
RGB: 63, 115, 141
HEX #: 3F738D
PANTONE: 7698 C
SECONDARY:
GJ LIGHT GREY
HEX #: 808285
CMYK: 0 / 0 / 0 / 60
RGB: 128 / 130 / 133
GJ MEDIUM GREY
HEX #: 58595B
CMYK: 0 / 0 / 0 / 80
RGB: 88 / 89 / 91
GJ DARK GREY
HEX #: 414042
CMYK: 0 / 0 / 0 / 90
RGB: 65 / 64 / 66
COLOR PALETTE: BRAND-SPECIFIC
AAA RED*
CMYK: 21, 100, 95, 12
RGB: 178, 32, 40
HEX #: B22028
*Sparingly used ONLY by AAA
CAMLOCKER GOLD*
CMYK: 0, 28, 100, 18
RGB: 213, 159. 15
HEX #: D59F0F
PANTONE: 1245 C
*Used ONLY for B2C CamLocker Communications
BLAC-RAC RICH BLACK*
CMYK: 60, 40, 40, 100
RGB: 0, 0. 0
HEX #: 000000
*Used ONLY for Blac-Rac logo
TYPOGRAPHY PALETTE ALL BRANDS
The Arial font family is our corporate font and primary typeface for all Team GJ brands. It should be used in literature, advertisements, PowerPoint presentations, and all company communications. Arial is crisp, clean, and reliable, just like our brand.
Franklin Gothic Demi Condensed is our header and title font and should be user to draw attention to headers. Franklin Gothic Medium Condensed is our secondary corporate font and should be used for sub headers. Magistral is our accent typeface and should be used sparingly to draw attention to short call-out phrases.
Arial - Body & Paragraphs
Authorized applications include Regular, Italic, and Bold
Franklin Gothic Demi Condensed - Headers and Titles
Authorized applications include Regular.
Franklin Gothic Medium Condensed - Sub headers
Authorized applications include Regular.
TEAM GJ: FAMILY OF BRANDS
MULTIPLE BRAND DISPLAY
When presenting multiple Team GJ brand logos together, consistency and hierarchy are essential. These guidelines ensure a unified visual system that accurately reflects the structure of the Team GJ family of brands.
NOTE: American Aluminum Accessories logo will not include the flag icon to the left of the word mark when presented with other brands.
1. BRAND ORDER REQUIREMENTS
Whenever two or more Team GJ brand logos appear together— whether in a vertical stack or horizontal line—they must follow the approved and consistent order:
Gamber-Johnson (always first)
American Aluminum Accessories
Blac-Rac
InfoCase
Lind Electronics
PMT (Precision Mounting Technologies)
Premier Mounts
Zirkona
This order is based on:
• Gamber-Johnson’s leadership position as the parent brand
• Alphabetical sequencing for all remaining Team GJ brands
• No deviations, substitutions, or reordering are permitted.
2. GENERAL RULES FOR MULTI-BRAND DISPLAYS
• Do not alter, recolor, or modify any brand mark.
• Do not rearrange the order of logos under any circumstance.
• Always use approved artwork files—never recreate or retype logos.
• Maintain clear space around the entire brand grouping per the primary logo clear-space requirement.
These standards protect the integrity of each individual brand while reinforcing the unified identity of Team GJ.
3. VERTICAL (STACKED OR SQUARE) LOGO LAYOUT
When logos are displayed in a stacked vertical format:
• Each logo should appear on its own line.
• The spacing between each logo must be equal to 1/8 the height of the GamberJohnson logo.
• All brand logos must be aligned according to the approved type and spacing grid for a consistent visual block.
This ensures readability, balance, and harmony across all brand marks.
4. HORIZONTAL (LINE) LOGO LAYOUT
When logos are displayed in a horizontal row:
• This is the only scenario in which the Gamber-Johnson logo may be scaled to a 1:1 ratio with the other Team GJ brand logos.
• All logos must maintain their original proportions and align along a shared midline.
• Spacing between each logo follows the same proportional spacing rules defined in the master artwork file.
Horizontal layouts should only be used when space or design considerations require a single-line brand architecture display.
THE GAMBER-JOHNSON STORY
Founded in 1954 as a local wooden furniture manufacturer in Stevens Point, Wisconsin, Gamber-Johnson has developed into a global partner for equipment mounting products. While supplying a global market, the World Headquarters remains in Stevens Point, Wisconsin. To better service customers, multiple remote offices have been established around the globe, including an office in Madison, Wisconsin, factory in Calgary, Canada, an office in Southern California, a global sales team based out of Canada, United Kingdom, Denmark, France, Germany, India, Mexico, and Australia. Gamber-Johnson’s reputation for RUGGED, RELIABLE, and RESPONSIVE products has driven demand to support a large number of mounting solutions for leading device manufacturers. These mount in various vehicles across numerous markets such as cars, trucks, SUVs, semi-trucks, delivery vans, forklifts, and many others.
Gamber-Johnson’s product offerings for in-vehicle solutions are expansive and constantly evolving. The ability to quickly react to market demands allows Gamber-Johnson to support the latest vehicles continuously, and our close OEM partnerships give GamberJohnson the ability to stay on top of the latest technologies as well. The partnerships of mobile device OEMs ensure Gamber-Johnson’s mounts are specific to their devices and accommodate any factory-specific accessories. These OEMs include Dell, Getac, Panasonic, Samsung, and Zebra, among others. Universal docking solutions are also available to provide a mounting solution no matter what device is used.
With more than 25 patents and counting, the company continues to evolve, creating numerous jobs and meaningful opportunities for community stewardship.
As a pioneer in design innovation — receiving numerous awards and accolades as an industry leader — Gamber-Johnson has been the preferred choice of fleet managers for decades. Gamber-Johnson is a worldwide corporation with subsidiaries around the globe.
Currently, the company exports to more than 50 countries, with installations in thousands of fleets worldwide. Heroes in police, fire and emergency medical services rely on Gamber products every day in order to better protect and serve.
Gamber-Johnson’s dedication to producing products that are rugged, reliable, and responsive has become synonymous with high quality, rugged products that can withstand even the most extreme situations. These products are guaranteed and reliable, hand tested for perfect performance every single time. With a strong focus on customer service, the Gamber-Johnson brand is responsive: offering customdesigned solutions, lightning-fast production and shipping, and working directly with technology partners to ensure the optimum fit, every time.
From the company’s local origins to its modern-day global impact, Gamber-Johnson has continued pursuing its mission
— Supporting our heroes and saving the world through a laser-like focus on innovation.
THE BLAC-RAC STORY
Built in Boise, Idaho, Blac-Rac is a trusted manufacturer of patented firearm retention and locking systems engineered for mission-critical public safety environments.
Blac-Rac designs and manufactures advanced weapon retention solutions that prioritize officer safety, rapid access, and uncompromising security. Their intelligently engineered rifle, shotgun, and less-lethal mounting systems are purpose-built for in-vehicle applications and demanding duty conditions. Proudly made in the USA, Blac-Rac strengthens Team GJ’s public safety portfolio with proven, duty-ready firearm retention systems trusted by agencies nationwide.
THE ZIRKONA STORY
Born in Sweden and built for rugged landscapes, Zirkona delivers lightweight, precision mounting solutions trusted by professionals worldwide. Zirkona is best known for its modular mounting components — including the flagship Joiner — designed to securely position tablets, phones, GPS units, action cameras, and other small devices. Acquired by Gamber-Johnson in 2017, Zirkona continues expanding globally with premium, adaptable mounting products that combine simplicity, durability, and Scandinavian design heritage.
LOGO SIZE AND SPACING
The main logo is a lock-up that includes a registered trademark symbol in the top right corner of both the GJ and the Gamber-Johnson sections of the logo and should never be removed. The GJ icon may be used separately, but not the word mark. Neither should be separated from the registered mark.
The logos must be visible and easy to read in all applications, following the rules below.
MAIN LOGO WITH TEAM GJ BRAND TAG: PRIMARY
Minimum Scaled Size:
Print Material: .5 in tall
Digital Material: 100 pixels tall
Spacing gap is 1/2 the width of the GJ icon in the tag
Depending on the size of application, the tag line should be at most 1/2 the width of the main logo, but never smaller than 1/4.
SECONDARY OPTIONS
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 60 pixels tall
MAIN LOGO
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 30 pixels tall
Spacing around the logo should be equivalent to at least 1/4 the width of the GJ Icon
ICON
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 30 pixels tall
Spacing around the logo should be equivalent to at least 1/4 the width of the GJ Icon
TAGLINE LOGOS
In addition to the standard logos mentioned, a few secondary logos are used when supporting the brand. Spacing rules follow the same as the Main Logo. These logos include the following:
3 Rs shown both vertically and horizontally utilizing Franklin Gothic Demi Condensed or Magistral Bold Italic and written in capitalized letters.
Gamber-Johnson logo with the web address underneath is also a branded logo. The web address should be written as GAMBERJOHNSON.COM.
Gamber-Johnson logo with the 3 R’s underneath is also utilized as a stand-alone logo. The 3 Rs should be written horizontally, as shown in Exhibit B., with the same spacing, and in all caps.
Gamber-Johnson Icon logo with the 3 R’s to the right, also using the approved font.
ZIRKONA & BLAC-RAC LOGO SIZE AND SPACING
Within Gamber-Johnson is two sub-brands, Zirkona and Blac-Rac. The logos include a registered trademark symbol in the top right corner that should never be removed. The logos must be visible and easy to read in all applications, following the rules below.
MAIN LOGO
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 30 pixels tall
Spacing around the logo should be equivalent to at least the width of the “i”
MAIN LOGO WITH TEAM GJ BRAND TAG
Minimum Scaled Size:
Print Material: .5 in tall
Digital Material: 100 pixels tall
Spacing gap is 1/2 the width of the GJ icon in the tag
Depending on the size of application, the tag line should be at most 1/2 the width of the main logo, but never smaller than 1/4.
SECONDARY OPTIONS
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 60 pixels tall
MAIN LOGO MILITARY VARIATION
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 30 pixels tall
Spacing around the logo should be equivalent to at least 2x the height of the bottom text line.
REVERSED
Minimum Scaled Size:
Print Material: 1 in tall
Digital Material: 100 pixels tall
Spacing around the graphic should be equivalent to at least the height of the “BlacRac” text line
MAIN LOGO WITH TEAM GJ BRAND TAG
Minimum Scaled Size:
Print Material: .5 in tall
Digital Material: 100 pixels tall
Spacing gap is 1/2 the width of the GJ icon in the tag
Depending on the size of application, the tag line should be at most 1/2 the width of the main logo, but never smaller than 1/4.
SECONDARY OPTIONS
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 60 pixels tall
THE AAA STORY
American Aluminum Accessories, Inc. manufactures a wide variety of products, from high-quality toolboxes to an extensive line of products designed to meet the ever-changing needs of the Law Enforcement Community.
In 1989, we began as a manufacturer of our superior-quality CamLocker toolboxes. In 1992, due to the demand for safe, secure canine transport for nearby Law Enforcement Departments, we introduced the very first in-vehicle EZ RIDER K-9 Container.
In 2024, American Aluminum Accessories proudly joined the Gamber-Johnson family, combining decades of experience in manufacturing innovative solutions with the resources and expertise of a global leader in rugged mounting and docking solutions. This partnership enhances our ability to serve the Law Enforcement Community with even greater innovation and support.
We have continuously grown and expanded our products, catering to the needs and wants of our valued customers and highprofile clientele. Over the years, as your needs have changed, we have evolved and expanded our products to include Inmate Transport Systems, Vault Systems, K-9 Training Aids, Contraband Containment, and Animal Control Systems.
We strive daily to manufacture the finest products available, and we always welcome your input to continue improving.
LOGO SIZE AND SPACING
The logo is a lock-up that includes a trademark symbol in the bottom right corner of the Icon and in the top right corner of the word mark. The Icon and Word mark may be used separately, but neither should be separated from the trademark symbol.
The logos must be visible and easy to read in all applications, following the rules below.
MAIN LOGO WITH TEAM GJ BRAND TAG
Spacing rules follow the same as the Main Logo.
Minimum Scaled Size:
Print Material: .5 in tall
Digital Material: 100 pixels tall
Spacing gap is 1/2 the width of the GJ icon in the tag
Depending on the size of application, the tag line should be at most 1/2 the width of the main logo, but never smaller than 1/4.
SECONDARY OPTIONS
Spacing rules follow the same as the Main Logo.
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 60 pixels tall
MAIN LOGO
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 30 pixels tall
Spacing around the logo should be equivalent to at least the bottom width of the “A” crossbar
ICON WORD MARK
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 30 pixels tall
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 30 pixels tall
Spacing around the logo should be equivalent to at least the bottom width of the “A” crossbar
Spacing around the logo should be equivalent to at least the height of the letter “N” in American
REVERSED
AAA SUB-BRANDS
Spacing around the sub-brands should be equivalent to at least 1/5th the height of the logo.
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 30 pixels tall
Color scheme used in B2B sales & marketing
Color scheme used in B2C sales & marketing
TOOLBOXES
AAA SUB-BRANDS (REVERSED)
Spacing around the sub-brands should be equivalent to at least 1/5th the height of the logo.
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 30 pixels tall
Color scheme used in B2B sales & marketing
Color scheme used in B2C sales & marketing
THE INFOCASE STORY
Established in February 1992 in Cincinnati, OH, InfoCase embarked on a journey that would fulfill their vision of taking the world’s “onthe-go technology experience to the next level.” With an unwavering commitment to innovation and quality, the company quickly made its mark as a trailblazer in the industry.
Driven by a commitment to innovation and quality, InfoCase continually pushes to optimize the end user device experience. This dedication to advancement is evidenced in the company’s numerous patents, including for the “Always-On Case.” As the first of its kind, this design set a new standard for protective cases for portable computers in mobile environments.
Throughout its history, InfoCase has forged strategic partnerships with leading technology manufacturers in the enterprise and education sectors, including Lenovo, Panasonic, HP, Getac, Dell, Acer and Zebra. These collaborations have solidified InfoCase’s global reputation as a trusted provider of mobile device solutions tailored to the unique needs of modern businesses and educational institutions.
In September 2022, InfoCase entered a new chapter of growth and opportunity when it was acquired by Gamber-Johnson, a global leader in equipment mounting products. This acquisition marked a significant milestone for InfoCase, opening doors to new possibilities and expanding its reach in the industry to a global audience.
As part of this transition, InfoCase relocated its headquarters to a state-of-the-art office in Mason, OH, providing a conducive environment for continued innovation and collaboration. Today, InfoCase remains at the forefront of the mobile device accessories industry, driven by a culture of innovation and a steadfast commitment to quality.
With a rich history of groundbreaking innovations, strategic partnerships, and a dedication to customer satisfaction, InfoCase continues to shape the future of mobile device protection and functionality. From its humble beginnings to its position as a global leader, InfoCase remains dedicated to supporting technology and empowering users to thrive in a rapidly evolving digital world.
LOGO SIZE AND SPACING
The logos include a registered trademark symbol in various locations that should never be removed. The logos must be visible and easy to read in all applications, following the rules below.
MAIN LOGO WITH TEAM GJ BRAND TAG
Spacing rules follow the same as the Icon.
Minimum Scaled Size:
Print Material: .5 in tall
Digital Material: 100 pixels tall
Spacing gap is 1/2 the width of the GJ icon in the tag
Depending on the size of application, the tag line should be at most 1/2 the width of the main logo, but never smaller than 1/4.
SECONDARY OPTIONS
Spacing rules follow the same as the Icon.
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 60 pixels tall
MAIN LOGO
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 30 pixels tall
Spacing around the logo should be equivalent to at least the distance between the Case icon and the word block
VARIATION: EDUCATION
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 30 pixels tall
Spacing around the logo should be equivalent to at least the distance between the Case icon and the word block
ICON
Minimum Scaled Size:
Print Material: .5 in tall
Digital Material: 50 pixels tall
Spacing around the logo should be equivalent to at least the height of the “i” in InfoCase
TAGLINE LOGOS
In addition to the standard logos mentioned, a few secondary logos are used when supporting the brand. Size and spacing rules are the applied the same as the main logo. These logos include the following:
CORE PRINCIPLES
OUR VISION OUR MISSION
Take the world’s on-the-go technology experience to the next level!
Protect and optimize technology through innovative, customer centric solutions garnered through deep industry expertise and robust partnerships.
OUR VALUES
Build Great Relationships
• Foster genuine, long-term and lucrative relationships, both internally and externally, to act as our basis for long-term growth and success.
• Ensure our words and actions are guided by integrity, trust, and respect. Always deliver on our commitments while finding ways to exceed expectations.
Create a Thriving Culture & Processes
• Act as entrepreneurs dedicated to team success through accountability and empowerment.
• Encourage honest, open communications between all team members, regardless of role.
• Be insatiably curious and constantly innovative.
• Share successes as a team.
Produce Quality Innovative Products
• Delight our Customers by delivering exceptional solutions.
• Move fast to market with unparalleled quality.
• Act proactively to drive forward-thinking behaviors from our manufacturers.
• Deliver rapid product exploration while being mindful of our core competencies.
THE LIND STORY
In the heart of innovation’s crucible, Lind Electronics was forged—a beacon of power and precision amidst the dynamic landscape of mobile technology. Founded in 1975 by the visionary Leroy Lind, our journey began in the basement of his Minnetonka home. It was under the name Modular Instruments Company where the seeds of ingenuity were sown.
In 1984, Leroy moved out of his basement and changed the name to Lind Electronic Design Co., Inc. It was during this time Lind became active in the Apple community and Leroy started to receive requests from Apple for products to use with their first “portable” computers. In 1989, Lind introduced a battery pack for Apple Computers.
With a fervent belief in the transformative potential of portable power, Lind Electronics embarked on a quest to redefine the possibilities of mobile computing. Armed with a pioneering spirit and a commitment to excellence, we set out to create power solutions that would fuel the aspirations of a rapidly evolving world.
From humble beginnings, our passion for innovation propelled us to the forefront of the industry, earning Lind Electronics a reputation for reliability and durability. As the digital revolution swept across the globe, our power adapters became indispensable companions to professionals navigating the frontiers of technology.
With each passing year, Lind Electronics expanded its horizons, diversifying its product offerings to serve a multitude of industries. From public safety to transportation, military to healthcare, our power solutions found homes in the most demanding environments, powering missions critical to the fabric of society.
Driven by a relentless pursuit of excellence, Lind Electronics continues to push the boundaries of possibility. Our commitment to innovation knows no bounds, as we leverage cutting-edge technology to engineer power solutions that surpass expectations and defy limitations.
As we look to the future, Lind Electronics remains steadfast in its mission to empower the world with uncompromising power solutions. With a rich history steeped in innovation and a vision poised for the next frontier, we stand ready to illuminate the path forward, one charge at a time.
At Lind Electronics, we’re not just a company—we’re a family united by a passion for innovation, excellence, and collaboration. Our mission is simple yet profound: to power the possibilities of tomorrow. From rugged power adapters to cutting-edge solutions for mobile computing, we’re committed to engineering products that empower our customers to achieve their goals and surpass their expectations.
LOGO SIZE AND SPACING
The logos include a registered trademark symbol in the top right corner that should never be removed. The logos must be visible and easy to read in all applications, following the rules below.
MAIN LOGO WITH TEAM GJ BRAND TAG
Spacing rules follow the same as the Main Logo.
Minimum Scaled Size:
Print Material: .5 in tall
Digital Material: 100 pixels tall
Spacing gap is 1/2 the width of the GJ icon in the tag
Depending on the size of application, the tag line should be at most 1/2 the width of the main logo, but never smaller than 1/4.
SECONDARY OPTIONS
Spacing rules follow the same as the Main Logo.
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 60 pixels tall
MAIN LOGO
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 30 pixels tall
Spacing around the logo should be at least equivalent to the width of the “i”
THE PMT STORY
Precision Mounting Technologies (PMT) started as a family run business in the mid-eighties with an original focus (as an early adopter) on mounting “bag” phones into vehicles. The core product offering at the time was the “Extendo-Flex” mount which was ahead of its time and renowned for its rigidity and adaptability to provide a premium method of mounting these devices into vehicles. That quickly led to broadening the scope of devices that the “Extendo-Flex” could mount in vehicles as the adoption of in-vehicle MDT’s spread in public safety. Leaping forward to today, PMT is now a leading manufacturer of ‘floorboard-to-keyboard’ in-vehicle mobile mounting solutions. Proudly located in Calgary, Alberta, Canada, PMT products are made in North America and shipped globally.
As a single source vertically integrated provider, PMT has over 35 years of experience in design, and manufacturing of rugged and reliable mounting systems completely in-house. This capability allows us to maintain rigorous quality control in manufacturing, while offering rapid turnaround for standard and customized mobile mounting solutions. Utilizing the latest in CNC machine tool technology and quality materials, PMT’s unique manufacturing approach ensures the highest level of rugged reliability in our products while also providing peace of mind safety to end users.
PMT offers comprehensive in-vehicle mounting design, systems engineering, and technical support services for customers and partners. Our mounting expertise and industry experience with computer and motor vehicle OEMs allows PMT to tailor our solutions to the unique needs of public safety, utilities, energy, field service, transportation, and government markets. As a subsidiary of GamberJohnson, we work together to provide a total solution to suit any need in the rugged mobile mounting equipment industry. We believe in serving our valued customers with the best service possible and providing a positive work environment for our great staff.
LOGO SIZE AND SPACING
The Main logo is a lock-up that includes a registered trademark symbol in the top right corner that should never be removed. The icon logo component may be used independently including a trademark symbol in the top right, as well. Neither the Main Logo or Icon may ever be separated from the registered trademark symbol. The logos must be visible and easy to read in all applications, following the rules below.
ICON LOGO WITH TEAM GJ BRAND TAG
Spacing rules follow the same as the Icon.
Minimum Scaled Size:
Print Material: .5 in tall
Digital Material: 100 pixels tall
Spacing gap is 1/2 the width of the GJ icon in the tag
Depending on the size of application, the tag line should be at most 1/2 the width of the main logo, but never smaller than 1/4.
SECONDARY OPTIONS
Spacing rules follow the same as the Icon.
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 60 pixels tall
MAIN LOGO
Minimum Scaled Size:
Print Material: .5 in tall
Digital Material: 50 pixels tall
ICON
Spacing around the logo should be at least equivalent to the width of the bottom of the “P”
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 30 pixels tall
Spacing around the logo should be at least equivalent to the width of the bottom of the “P”
TAGLINE LOGOS
In addition to the standard logos mentioned, a few secondary logos are used when supporting the brand. Spacing rules follow the same as the Icon. These logos include the following:
3 Rs shown both vertically and horizontally utilizing Franklin Gothic Demi Condensed and written in capitalized letters.
PMT logo with the web address underneath is also a branded logo. The web address should be written as PRECISIONMOUNTS.COM.
PMT logo with the 3 R’s underneath is also utilized as a stand-alone logo. The 3 Rs should be written horizontally, as shown in Exhibit B., with the same spacing, and in all caps.
THE PREMIER MOUNTS STORY
Premier Mounts, a distinguished designer and manufacturer of reliable audiovisual mounting solutions, has fulfilled the needs of the Pro A/V industry since 1977. From a humble start with just a few projector mounts we have grown to offering over 200 universal and dedicated, robust display and projector mounting solutions to support displays in various applications and environments.
As A/V technology has evolved from box-style displays to lightweight flat panels, so has Premier Mounts. Premier’s product teams continue to innovate and deliver industry-leading mounting solutions to support the latest and greatest Pro A/V technology. In 2021, Premier Mounts was acquired by Gamber-Johnson, a leader in equipment mounting products. Thus adding to their engineering and design capabilities.
Premier is a trusted and respected name amongst major display OEMs in Pro A/V, such as Samsung, LG, Planar, and many more. These industry partnerships have been crucial to the success and longevity of Premier Mounts mounting strong.
Premier Mounts continues to be a Pro A/V industry leader in designing innovative, turnkey mounting solutions with superior durability and large-scale responsive production in America’s heartland.
Whether you’re mounting displays indoors or outdoors, freestanding, hung from the ceiling, or flat on the wall, Premier Mounts engineers their mounts with your peace of mind at the top of their mind – ensuring you’re always covered and supported with the very best solutions.
LOGO SIZE AND SPACING
The logos include a registered trademark symbol in the top right corner that should never be removed. The logos must be visible and easy to read in all applications, following the rules below.
ICON LOGO WITH TEAM GJ BRAND TAG
Spacing rules follow the same as the Main Logo.
Minimum Scaled Size:
Print Material: .5 in tall
Digital Material: 100 pixels tall
Spacing gap is 1/2 the width of the GJ icon in the tag
Depending on the size of application, the tag line should be at most 1/2 the width of the main logo, but never smaller than 1/4.
SECONDARY OPTIONS
Spacing rules follow the same as the Main Logo.
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 60 pixels tall
MAIN LOGO
Minimum Scaled Size:
Print Material: .5 in tall
Digital Material: 50 pixels tall
Spacing around the logo should be at least equivalent to 1/2 the height of the “S” in “Mounts”
SECONDARY OPTIONS
Minimum Scaled Size:
Print Material: .5 in tall
Digital Material: 50 pixels tall
Spacing around the logo should be at least equivalent to the height of the “S” in “Mounts”
Spacing around the logo should be at least equivalent to 1/2 the height of the “S” in “Mounts”
ICON
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 30 pixels tall
TAGLINE
Minimum Scaled Size:
Print Material: .25 in tall
Digital Material: 30 pixels tall
Spacing around the logo should be at least equivalent to the thickness of the “M”
Spacing around the tagline should be at least equivalent to 1/2 the height.
TRADEMARK REQUIREMENTS ALL BRANDS
REGISTERED
• GAMBER-JOHNSON®
• MAX3®
• TABCRUZER®
• MONGOOSE®
• RECON®
• VERY WELL CONNECTED ®
• TRIMLINE®
• PREMIER MOUNTS®
• ZIRKONA®
• InfoCase®
• BLAC-RAC® TRADEMARKED
• Rugged. Reliable. Responsive.™
• PMT™
• Precision Mounting Technologies™
• American Aluminum Accessories ™
• CamLocker™
• Lind Electronics™
• LIND™
We appreciate your personal commitment to the brand standards of Team GJ.
For additional information or questions please contact the marketing manager:
Subject line: Brand Guideline Question
to: darrell.martin@gamberjohnson.com