The Brown Book - The Experiential Collection

THE BROWN BOOK

REFERENCE GUIDE TO RETAIL & RESTAURANT TENANTS

EDITED BY GARRICK BROWN OF GALLELLI REAL ESTATE

THE EXPERIENTIAL COLLECTION

Welcome to the Brown Book!

I am immensely pleased to welcome you to the inaugural edition of the Brown Book Reference Guide to Retail and Restaurant Tenants. My goal in putting this report together was simple; I wanted to create the most comprehensive analysis of retail and restaurant growth (or contraction) plans ever created.

The genesis of this idea comes from my experience of more than two decades as a commercial real estate analyst specializing in retail properties and shopping centers. In the shopping center world, the difference between a successful and failing center usually comes down to successful tenanting and placemaking strategies.

Key to this is market intelligence and keeping abreast of the plans of the players in the marketplace. For retail, that is an immense undertaking. It is a sprawling category that includes everything from the most elite luxury boutiques to neighborhood thrift stores. It’s everything from sushi to sporting goods, grocery to game stores, axe throwing bars to auto repair shops… and everything in between. This sprawling marketplace is continually shifting, responding both to macroeconomic pressures and fickle consumer tastes that shift ever more quickly in the digital age. The result is that retail now is in a constant state of evolving at a breakneck pace, with new chains and even new categories emerging constantly.

Throughout my career, a constant need that I have continuously seen in the marketplace are potential tenanting resources and actionable data on “who is doing what.” There are research firms that attempt to fill this need, but most cover the

same thing—the plans or large, publicly-traded chains typically active in traditional merchant categories like apparel or department stores. Throughout my career, I never could find a resource that covered those categories but included the ever more important restaurant or entertainment (and now experiential) categories. I never found one that included all the non-traditional categories like medical retail or cannabis dispensaries. I never found one that could provide a depth of information on the smaller chains, the regional or local players, where real hard work is necessary to dig up data. There was never just one “go-to” source, but a slew of multiple expensive ones that still didn’t quite deliver what my clients needed.

So, with my friends and partners at Gallelli Real Estate, I have launched The Brown Book—the most comprehensive guide to retail and restaurant chains in the US and Canada—ever published. It’s my sincere hope that you will find this to be the most valuable reference and business development resources and tools you will ever invest in.

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nationally. We anticipate further growth from this category.

has one Montreal location. They will open in Halifax by Q1 2024.

Cosm is an experiential concept that creates immersive shared reality events via their domed and curved LED technology (think smaller versions of the Sphere in Las Vegas).

Augmented and Virtual reality gaming concept active in the US and Canada. Canadian units are in Red Deer (AB), as well as in Guelph, Lindsay and Waterloo (ON).

Opening venues in LA and Dallas in 2024.

Malls/ Electric Playhouse USA 1 8,000 22,000 2 Announced or Confirmed

Lifestyle/

Augmented and Virtual reality gaming concept active in the US and Canada. US units are in Bear (DE) and Plano (TX).

Virtual reality concept that currently has just one US store at Westfield Century City in LA.

Malls/ Lifestyle/ Outlet/Urban Interactive gaming center concept.

Esports Arena USA 18 4,300 5,100 0 Estimated Outdoor/ Strip

We would be surprised if this concept does NOT expand in 2024 but we have been unable to confirm any plans for the year.

Illuminarium Canada 1 15,000 25,000 1 Estimated Outdoor/ Strip

Concept is primarily opening spots within Walmart stores.

Chain is an immersive reality concept where visitors are surrounded by in-floor haptics, 4K laser projections and immersive audio that transplants them to different realities ranging from African safaris to space travel. Has one Toronto unit in the Distillery District.

Company has not spoken to 2024 growth plans, but we would be foolish to not anticipate growth.

Chain is an immersive reality concept where visitors are surrounded by in-floor haptics, 4K laser projections and immersive audio that transplants them to different realities ranging from African safaris to space travel. Units are in Las Vegas and Atlanta.

Immersive reality arcade conceot active across the US. Rebranded from Electric to Immersive Gamebox in late 2023.

Company has not spoken to 2024 growth plans, but we would be foolish to not anticipate growth.

We are anticipating continued aggressive growth in 2024.

In 2025 Netflix is planning on launching its first permanent locations of what they are calling "Netflix House," a place where fans will be able to buy themed products, eat food based on a show and play games. The Stores will have rotating installations in support of different Netflix series. No other details were released as to size of unit (we are assuming that in line with past popups they will likely be at least 5K SF--probably 10K) or where they will be opening.

We think it is likely these will open and it is likely there will be more than two of them.

Experiential virtual reality concept in robust growth mode.

We anticipate more growth ahead.

Growth mode.

Outdoor/ Strip

Basketball training concept that uses IR/VR and in-person coaching to help young players learn and improve in their fundamentals.

Concept has esports experiential lounges in Cincinnati, Chicago (Schaumberg) and Las Vegas. Some locations also include bowling.

Social video gaming concept that is opening their first location in NYC in 2024. Concept will combine global food and beverage options (craft beer to cocktails) with Gensler design featuring semi-private guest areas and tiered seating elevated gaming from all major consoles and select legacy games for players of all skill levels.

Opening units in Richmond (VA), Madison (WI), Austin (TX), Houston (TX), Sioux Falls (SD), Pittsburgh (PA), Cincinnati (OH), Philadelphia (PA), Las Vegas (NV), Omaha (NE), St. Louis (MO), Raleigh (NC), Fayetteville (AR), and Orlando (FL) in 2024/2025.

We anticipate more unit growth in 2024.

Concept is well funded and led by seasoned experiential execs that had led rollout for other concepts like Puttshack. Their goal is 30 units nationally by 2030, or roughly an average of five per year.

CONCEPT CANADA/ USA

CLOSINGS

12 MONTHS

Wonderverse USA 1 35,000 55,000 2 Estimated Malls/ Lifestyle/ Outlet/Urban

Sony Entertainment's new experiential concept (opened in December 2023) takes the entertainment giant's library of films and tv shows and turns them into immersive reality attractions--first unit in Chicago has Ghostbusters, Zombieland and Jumanji themed rooms. Concept also features a speakeasy and restaurant.

Sony is testing this concept in the Chicago metro at Oakbrook Center (mall in Oakbrook, IL), but is expected to roll it out to other major markets if successful (early reports are it is doing well). We are anticipating at least two more opening in 2024.

Houston-based chain with units in Denver, Houston, Nashville and Kemah (TX).

Arena STEM developes and operates consumer oriented educational and entertainment centers that promote science and technology learning via hands-on, interactivity. Has two units; Garden State Plaza in Paramus (NJ) and in Southampton (PA).

Opened first immersive/ interactive museum on the Las Vegas Strip in late 2023.

High density, strong tourism locations only.

Elite art gallery concept with three units; Hudson

Underwater dining concept that partners with existing aquariums.

We are not currently aware of any expansion plans.

No word yet on additional planned units, but we would not be surprised to see concept opening in high tourism districts.

This immersive art experience now has units in Washington, DC; Miami and NYC. We expect some additional growth ahead.

2024 expansion plans have not been disclosed.

Art, Culture, Exhibits, Mueseums

This concept bills itself as a rainforest experience that allows visitors to explore the largest butterfly conservative in North America.

Concept has one location in Scottsdale (AZ). We have heard rumors they may want to eventually open other locations but are not aware of any 2024 expansion plans. Clarendon

Though we are not aware of any growth plans, we would not be surprised to see expansion in the near future--likely to elite shopping districts or centers in North America.

Malls/ Lifestyle/

Outlet/Urban

Color Factory USA 3 16,000 22,000 1 Estimated Mix

Dig It USA 1 9,000 15,000 1 Estimated Malls/ Lifestyle/ Outlet/Urban

Experiential immersive art concept that celebrates the joy of color; concept opened units in Chicago and Houston in 2023 to add to their NYC presence.

STEM-focused family entertainment center at Del Amo Mall in LA. Interactive constructionthemed space for kids to play and learn.

Art museum concept with rotating exhibits. Frieze has locations in NYC and LA.

Art gallery concept out of the UK where they have multiple units and an ever changing array of gallery shows.

Frameless houses four immersive art experiences that will change with new content added going forward. Their initial unit opened in London's East End in 2023 to huge crowds. We think it a matter of time before they come to the US or Canada.

We are unaware of any current growth plans.

We have heard rumors they were looking to open their first US experiential gallery space, though have never been able to confirm. We are assuming their first entry to North America would be in a global gateway market like NYC, LA, etc.

at Las Vegas' Area15 in 2024.

This is Universal Studios first venture outside of its theme parks with immersive experiential concept. Area15 in Las Vegas is expanding by 400,000 SF in 2024. We think there may be additional room for growth in high density, strong tourism locations in a select few cities.

This is the company behind the Immersive Van Gogh, Klimt, Monet, Frida Kahlo, King Tut, etc. In addition to the nationally touring pop-ups of these shows they have started to create permanent ArtSpaces in major North American cities. Chain filed BK in July 2023, but is expected to re-emerge. We think they will find new investors and eventually return to growth or be sold to another experiential concept.

This is the company behind the Immersive Van Gogh, Klimt, Monet, Frida Kahlo, King Tut, etc. In addition to the nationally touring pop-ups of these shows they have started to create permanent ArtSpaces in major North American cities. Chain filed BK in July 2023, but is expected to re-emerge. We think they will find new investors and eventually return to growth or be sold to another experiential concept.

Malls/ Lifestyle/ Outlet/Urban

Las Vegas-based art gallery concept with 2 units at Caesars, a in the Venetian and 1 in Mandalay Bay. Remaining units are in high tourism areas Key West, Lahaina, Aspen, Miami, SoHo, La Jolla.

Wax museum concept only active in high tourism areas.

Stamford, CT-based art gallery concept that has a select few locations within high tourism districts (NYC, Las Vegas, New Orleans, Maui, etc.).

The concept that arguably kick started the entire experiential immersive reality movement in retail space. Opened Grapevine TX location in Summer 2023 in mall space in late 2023.

We are not aware of 2024 growth plans

We are not aware of growth plans currently.

Malls/ Lifestyle/ Outlet/Urban

Scarborough-based cool art gallery and goods concept.

We are not aware of any current growth plans.

Opening in Houston's 5th Ward neighborhood in mid-2024. We have heard rumors there will be another unit in another major city in 2H 2024, but we are guessing that 2025 may be more likely.

Opening second store at Toronto's The Well in Q1 2024.

Active across the MidAtlantic and Northeast. Paint and sip experience.

Had one Toronto popup unit operating in the Summer of 2023.

We are not aware of this chain currently having any 2024 growth plans.

Chain has traditionally tested pop-ups before going permanent. It remains to be seen if this will become Canada's first permanent MOIC location.

Has units in NYC, Chicago, Austin. Miami unit to open late 2023. Boston unit will open by early 2024. Museum

Announced or Confirmed

Announced

Outdoor/ Strip

Otherworld:

Mix

Chain entered 2024 with three Canadian US units in Toronto and Montreal.

Chain entered 2024 with 15 US units in Washington, Scottsdale, Philadelphia, NYC, Orlando, Mall of America (Bloomington, MN), Las Vegas, Kansas City, Houston, Denver, Dallas, Chicago, Charlotte, Austin and Atlanta.

Franchise concept in aggressive growth mode.

Columbus, Ohio-based immersive art concept that opened second unit in Philadelphia in late 2023.

Company has not spoken to 2024 growth plans, but we would be foolish to not anticipate growth.

Units are in the works for Pittsburgh, St. Louis, Seattle, Cleveland, Nashville, San Diego, Houston, Boston and Denver with delivery dates throughout 2024. We are told there may be additional locations to come online by the end of the year.

We see this as a potential growth concept.

Art, Culture, Exhibits, Mueseums

SeaQuest USA 8 15,000 40,000 0 Estimated

Malls/ Lifestyle/ Outlet/Urban

Malls, high tourism destinations. Has units in Miami, New Jersey and Las Vegas.

The Paradox Museum opened at American Dream in August 2023 and is planning on opening a Chicago unit either in late 2023 or early 2024. They are reportedly looking for as many as 6 other sites for 2024.

Malls/

Aquarium concept that has multiple locations in shopping centers and standalone units. Currently in AZ, CA, FL, MI, MO, NC, NJ, TX.

Franchise-driven expansion ramping up significantly ahead.

This interactive, immersive art experience holds up to Meow Wolf and we have heard rumors it may be expanded to other cities--particularly first-tier metros and those with a strong tourism presence.

This interactive, immersive art experience holds up to Meow Wolf and we have heard rumors it may be expanded to other cities--particularly first-tier metros and those with a strong tourism presence.

Miami-based art gallery chain that is active in malls and some casino resort retail. Has a presence in FL, NJ, PA and VA.

We are not currently aware of growth plans.

Concept has opened in Chicago,, San Diego, Boston and Seattle. We expect more growth ahead.

Art installation concept that features an ever changing set of exhibits and artists in an immersive setting. Concept has units in Austin, San Diego, Philadelphia and Scottsdale.

Active in high tourism and density areas; units in Las Vegas, Hawaii, Florida and California.

We are not currently aware of growth plans.

We are not currently aware of any 2024 growth plans.

Announced or Confirmed

Announced

Confirmed

Outdoor/ Strip

Bar Arcade chain active in high traffic urban or mall spots. Current units are across the Midwest.

Colorado-based pickleball concept features indoor courts and full bar with food.

Strip Nationally active.

Experiential ping pong bar concept is one of many owner, UK's State of Play, is in the process of rolling out in the US and Canada.

We anticipate continued strong growth from experiential concepts ahead.

Two-story venue combines 80s arcade with Japanese street food and whiskey bar concept.

Will be opening unit in Wheat Ridge, Colorado in early 2024 and likely another after that.

Ace Pickleball Club anticipates opening a minimum of 5 new clubs by the end of 2023 and 40+ new clubs by the end of 2024.

We expect growth ahead for this chain.

Experiential concept fuses technology and physical activity to create live-action gaming experiences. Each location has multiple "rooms" and interactive games that players can enter and engage with one another ranging from physical to mental competitions.

Concept is franchise driven and in aggressive growth mode.

Experiential concept fuses technology and physical activity to create live-action gaming experiences. Each location has multiple "rooms" and interactive games that players can enter and engage with one another ranging from physical to mental competitions. Concept is franchise driven and in aggressive growth mode.

Concept had five locations under development at the end of 2024 in Canada, with openings scheduled for Q1 2024. The chain is now present across Canada, with locations including the often overlooked Maritimes markets. We believe there will be additional units developed beyond the five that were finalizing buildouts entering the year.

There were 13 locations open in the US by the end of 2023--nearly all of which had opened in the previous 18 months. With openings building momentum, we anticipate new franchises adding at least 10 units in 2024, if not more.

Experiential concept that actively takes former anchor spots at malls and that has been active across the US.

Baltimore-based experiential concept active along the east coast.

Indoor airsoft shooting range concept that prefers to cluster near experiential concepts at malls. We see category continuing to grow.

We are not aware of any 2024 growth plans.

We are not aware of any 2024 growth plans.

Opening in Chandler (AZ) in Q1 2024. They will open in Fort Worth (TX) later in 2024, with locations in both the Chicago metro (Schaumberg) and Oklahoma City markets likely to follow, though these may not be operational until 2025.

Chain features indoor karting, axe throwing and competitive social events--a category in robust growth mode.

We have heard that this concept is looking to expand but no other details have been forthcoming.

Expect strong growth ahead for this category.

New concept scheduled to open in Houston at King's Harbor in early 2024.

Expect strong growth ahead for this category.

We are not aware of additional growth plans beyond this first unit in 2024.

Chain says they have plans to open an additional store in existing markets by early 2024-- no other details were shared but broker gossip mill indicates that West Coast expansion is their focus for 2024.

We are not aware of any expansion plans for 2024.

Concept opened first unit in July 2023 they would like to expand the indoor golf concept.

Axe throwing and craft beer concept has units in Honolulu, Kansas City, Seattle, Wichita (KS), Portland (OR) and in Lawrence (KS) and Leawood (KS).

UK based concept we have heard rumors is looking to open units in North America.

We are not aware of expansion plans for 2024.

Only one unit left in Cupertino CA.

axe throwing and rage room

We are not currently aware of any 2024 growth plans.

We are not aware of any 2024 growth plans.

This has been the primary growth vehicle of Bowlmor AMF.

All other units were converted into Bowlero units.

Opening in Denver in 1H 2024.

Concept has been consistently adding 5 or more units annually.

Strip Opened in Minneapolis late 2023.

New concept from the founder of Punch Bowl Social who raised $200M to ramp up growth in 9/2023. Concept will need 40K to 65K SF of indoor and 10K to 25K SF of outdoor space.

Experiential concept we are told would like to open another unit next year possibly in another market.

Will be opening first unit in Centennial, CO in 2024. Units in Denver (C)), Tulsa (OK), Dallas (TX), Huntsville (AL), and Charlotte (NC) to follow. Reportedly negotiating deals in Indianapolis, New Orleans, Nashville and Austin-but unclear if those will happen. Regardless, we assume there will be multiple units coming online in 2024. Center

New pickleball concept active in the Phoenix market will be opening 30K Sf facilities in both Scottsdale and Gilbert (AZ) in late Spring 2024, and a 47,000 SF facility in Glendale (AZ) in fall 2024.

Beyond the three Phoenix area locations already scheduled to open in 2024, the company is hoping to line up more locations and possibly expand to additional markets.

Chain announced in September 2023 that it wanted to triple in size by 2027. Units are slated to open in 2024 in Henderson (NV), Allen (TX), and Webster (TX). Additionally construction is underway on units in Fishers (IN), Parker (CO), Omaha (NE), and Thornton (CO), but these may not be ready until 2025.

Competitive Socializing

Announced or Confirmed

Outdoor/ Strip

Clicks Billiards USA 10 4,000 5,000 1 Estimated Mix

Cobra Arcade Bar USA 2 4,300 5,100 1 Estimated Mix

National focus. Chuck E Cheese has a mix of formats that will go as small as 4K SF and as large as 12K, but most are in the 7K to 10K SF range. They typically prefer offmall real estate.

We are not aware of any current growth plans for Canada, but the chain is back in expansion mode so we would not be surprised to see a unit or two.

Commonwealth Texas USA 0 8,000 13,000 1

Announced or Confirmed

Has 2 units (Phoenix and Tucson).

"We’re a bourbon bar, restaurant, speakeasy, pickleball, outfitter, live music and event venue," declares Commonwealth Texas' website. This concept, which will offer club memberships, is slated to open in early 2024 in Temple, TX.

No word on whether this concept intends to expand immediately following the scheduled Spring 2024 opening of their first unit, but given the rising popularity of pickleball, we think it highly likely they will want to grow this concept.

Greenville, South Carolina chain in aggressive growth mode throughout the Southeast.

Strip Charleston, SC-based chain rapidly expanding across the Southeast.

Chain has 4 South Carolina units, 3 North Carolina units and 1 Jacksonville location in development for late 2024 delivery.

Chain opening units in Orlando (FL), Jacksonville (FL), Wellington (FL) and Mount Pleasant (NC) in late 2023/early 2024 with more likely to come.

Active in Ontario with units in Vaughan and Oakville.

Dave & Busters has said they want to open between 15 and 18 units annually for the next decade between core concept and Main Event (which will account for about a third of openings). But those are all US plans. We have not been able to get anything out of them in regards to Canadian expansion, though we have heard their existing two units generate more sales than their systemwide average.

Dave & Busters has said they want to open between 15 and 18 units annually for the next decade between core concept and Main Event (which will account for about a third of openings).

ahead.

Competitive Socializing

Announced or Confirmed

Announced or Confirmed

Outdoor/ Strip

2022-launched pickleball concept that closed 2023 with locations in Columbia (MD), Rockville (MD), North Bethesda (MD) also began franchising efforts. CEO in a November 2023 interview with Franchise Times says they expect to open 30 locations in 2024.

Opening a corporately owned location in Manassas, VA in Q1 2024. They also inked a 5-unit franchise deal with a franchisee in the greater DC market we expect will result in 1-2 additional openings in 2024.

Announced or Confirmed

Outdoor/ Strip

Outdoor/ Strip

Bar and grill concept with an extensive arcade, axe throwing, bowling , darts, karaoke, and sports viewing experiential component.

Dallas-Fort Worth-based competitive socializing (golf focused) chain active throughout the Southeast.

Pickleball concept launching its first locations in 2024 in Tempe (AZ), Las Vegas (NV), Roseville (CA), Katy (TX), and Rancho Cucamonga (CA).

Opening in St. Louis (MO) in early 2024. We would be surprised if there AREN'T additional units opened in 2024.

We anticipate further growth for this concept.

We are told that in addition to the first five units which will open over the first half of 2024 that there will be "many more to come."

Competitive Socializing

Fairway Social USA 3 6,000 10,000 3 Announced or Confirmed Outdoor/ Strip

Fast Eddie's Billiards USA 16 4,300 5,100 0 Estimated Outdoor/ Strip

Nationally active

baseball

Current units are in Georgia, but is planning national growth.

Houston-based concept active in Texas and Louisiana.

Opening in NYC in 1H 2024.

Franchise driven growth.

Mix

Experiential surfing concept that features a citywave wave simulator that allows guests customizable wave action (up to 6 feet), as well as a beachfront food and drink atmosphere.

According to website, they are currently in New York City, Chicago, Boston, Baltimore, Las Vegas, Philadelphia, Pittsburgh, Seattle, Washington DC, Cincinnati, Cleveland, and Detroit with new locations on the way in Indianapolis, Atlanta, and more!

Pickleball concept that opened in Atlanta and Tampa in Q4 2023.

Opening at The Colony (TX) in 1H 2024.

New locations are on the way in Indianapolis, Atlanta, and we have heard as many as 3 other cities by 2025.

Opening units in Dallas, and Fort Lauderdale in early 2024. Franchisedriven concept could potentially open additional units nationally by late 2024.

Concept has units in Atlanta, Boston, Chicago, Denver, Houston and Las Vegas with more on the way including Washington DC which will open in Summer 2024 as their 13th US unit. We expect as many as three additional sites potentially by the end of 2024.

NOTES

Flite Golf is an experiential golf concept that mixes driving ranges with elevated food & beverage and entertainment in large venues. Their first location in Las Vegas is opening early 2024 and is 100K SF featuring 103 hitting bays, 10 putting bays, six bars an arcade and meeting space. Concepts may go by varying names. Las Vegas is Atomic Golf.

Football + bowling + bar + Fowling Warehouse is what this concept's website declares. Within the past two years, this Michigan-based franchise-driven concept has opened 3 units and now has a presence in Kansas City (MO), Ann Arbor (MI), Dallas (TX), Indianapolis (IN), Atlanta (GA), Cincinnati (OH), Grand Rapids (MI) Hamtramck (MI).

Flite Golf is opening units in Las Vegas-Atomic Golf (NV), Milwaukee--Luxe Golf Bays (WI) and New Orleans--Five O Fore Golf (LA) in 2024.

Concept is opening in Omaha in 1H 2024 and hopes to achieve additional franchise growth in 2024.

includes go kart racing, axe throwing, virtual reality adventures and a rage room. Active in Pittsburgh, Cincinnati, Louisville, Florence (KY), Novi (MI), Sterling Heights (MI).

Boston-based and focused with two locations; Fenway and the Mohegan Sun casino.

We are unaware of any current growth plans.

We are not currently aware of any expansion plans.

Fort Lauderdale-based bar and arcade chain. We anticipate growth for this sector.

Seattle-based concept that wants to expand.

We see this category growing significantly in 2024.

Chain closed a couple of units in the past two years, though we would not be surprised by a return to growth given the rise in experiential concepts.

We are not currently aware of any expansion plans.

Indoor golf concept active at malls across the Northeast.

Golfinity features leagues, tournaments and socials incorporating game improvement tech and group classes. Concept also features club services, membership and pro shops. They currently have units in Austin and Plano (TX).

Concept features beach activities from volleyball to spikeball, food and beverage, and a giant surfable wave pool.

Opening in Braintree (MA) in Q1 2024 and we are told there will likely be another unit coming online before the end of the year.

We are not aware of any current expansion plans.

Austin-based experiential bowling concept active locally.

Opening in Dallas' Deep Ellum neighborhood in 1H 2024.

Hip concept that we think likely to expand to other markets ahead.

We are not aware of any expansion plans for 2024.

High-tech miniature golf concept with elevated food and beverage concept out of Australia from experiential concept creator Funlab and in growth mode. Opened first units in Denver (CO), Austin (TX) and San Francisco (CA) in 2023 as Urban Putt and has since rebranded as Holey Moley.

Indoor batting cage and restaurant/bar concept in Katy (TX).

Lewiston (TX) comcept that offers a mix of eatertainment, eSports, augmented reality, simulation and competitive socializing via golf simulators, baseball cimulators, axe throwing, and darts.

Opening in San Jose (CA) in early 2024, with Houston (TX) reportedly coming online later in the year.

We have heard rumors they were going to open at least one additional unit in 2024.

We are not aware of additional expansion plans, though this is one of the hottest growth categories in retail right now.

New concept from the founder of Punch Bowl Social who raised $200M to ramp up growth in 9/2023.

Boston-based and focused with units in the Northeast, Midwest and Southeast.

Boston-based concept that combines upscale food and beverage and bowling. Active in the Boston and Chicago metros.

Will be opening first unit in Raleigh NC in spring of 2024 with Atlanta to follow in 2024. Reportedly negotiating deals in Indianapolis, New Orleans, Nashville and Austin--but unclear if those will happen. Regardless, we assume there will be multiple units coming online in 2024.

We are not currently aware of any expansion plans.

Look for more growth ahead.

Cool bar-arcade concept that has grown in the Lone Star state over the past two years. We see this as a concept with national appeal.

Larks is an experiential concept featuring shuffleboard, minigolf, sports simulators, cocktail bars, a chefinspired restaurant and entertainment. Franchisedriven concept is actively seeking franchisees nationally beyond this chain's Kansas City metro area base.

New experiential concept that combines physical challenges (think American Ninja) with mental ones, with craft cocktails and elevated food and beverage. They opened their first location in former Sears space in Natick, MA in 2021 and are opening a second at Providence Place mall (RI) in Q1 2024.

Opening units in Nashville (TN), San Antonio (TX), San Diego (CA), St. Petersburg (FL), Boston (MA) and Atlanta (GA) through 2024 and heading into 2025.

Concept reportedly is looking to open at least three more units by the end of 2025 and is supposedly considering the DC, Chicago, Philadelphia, LA, SF Bay Area, Dallas, Houston and NYC markets.

Experiential sports bar

that features golf simulators and elevated F&B. Active in the Houston market and in Louisiana.

Axe throwing bar and restaurant concept with two units in the greater DFW market.

We are not aware of 2024 growth plans

We are not aware of any expansion plans for 2024.

Was acquired in May 2023 by Bowlero and its parent company AMF.

Dave & Busters has said they want to open between 15 and 18 units annually for the next decade between core concept and Main Event (which will account for about a third of openings).

Two-story venue combines 80s arcade with Japanese street food and whiskey bar concept.

Concept opened 1st unit in New Jersey in 2022; second unit is being built in Pigeon Forge, TN and will come online Q3 2024.

New Fashioned, The USA

Experiential concept launched in Milwaukee in early 2024. Features street curling, social bowling, dartball, a retail marketplace called Waxwing, and elevated food and beverage offerings.

Concept features obstacle course arenas and competition among contestants a la Ninja Warrior. Franchising nationally.

Concept opened in January 2024. We would not be surprised to see more units opening eventually, but were not aware of any plans as this report went to press.

We anticipate continued growth from this category and concept.

Concept merges arcade with bubble tea and fried chicken sandwiches. Chain opened 2nd NYC location in August 2023 and is reportedly planning units in West Covina and Los Angeles, CA.

Banner of Chuck E. Cheese is back in growth mode following the chain's 2020 BK. Peter Piper is active in AZ (42), CA (1), NM (6) and TX (49) currently. They will consider mall or off-mall properties and have flexible formats that can go as small as 6K SM and as large as 12K SF. Most tend to be in the 8K to 10K SF range. They also have an express concept that goes as low as 1,300 SF and is take out and delivery only (without arcade games or party rooms), though the chain has only opened a handful of these.

Chain is back in growth mode. They are looking for sites across the southwest in conjunction with sister brand Chuck E Cheese (sites that may not work for one may work for the other). We are anticipating somewhere between five and 10 new units in 2024 at the minimum.

Chain has units in Frisco (TX), Gwinnett (GA), Scottsdale (AZ), Louisville (KY) scheduled to open in 2024.

Strip Chicago-based concept.

Pickle Haus, a joint venture between Hubbard Street Group and College Park Athletic Club, has begun construction on its first “eatertainment” facility in a 41K SF former furniture store at 1621 South Randall Road in Algonquin. The Chicago-area developer and the tennis club owner and operator plan up to four more pickleball-themed entertainment and restaurant venues in and around Chicago

Concept opened first unit at Santa Monica's Third Street Promenade in Q3 2024 and says they want to add more units in California in 2024.

Chain says they intend to expand in California and eventually nationally.

Chain is opening in former Saks OFF 5th space at Stamford Town Center Mall and plans more units ahead-repurposing larger vacant retail sites.

Closed 2023 with its first unit in Chandler AZ open. Concept is in aggressive growth mode via franchising. Spaces are large--former grocery stores are the sites of at least a couple of units currently under development.

First unit opened in Tempe, AZ in July 2023. Signed lease for nearly 50K SF in the Chicago suburbs in late 2023 with goal of opening early 2024.

Pickleball concept with one unit in the Detroit metro.

Pickleball concept active in UT and CO, but franchising nationally.

Opening in Plano (TX), Brookfield (WI), Keller (TX), Atlanta (GA), College Station (TX), Central New Jersey, Madison (WI), Murfreesboro (TN0, Nashville (TN), Dallas (TX), Fort Worth (TX), Irving (TX) in 2024. Expect aggressive growth the next few years--one New Jersey franchisee inked a deal in late 2023 to bring 20 units to NJ alone.

According to CEO, Picklemall will pop up in several additional U.S. communities in the coming months, including Minneapolis, Chicago, Milwaukee, Austin, Dallas, San Antonio, Oklahoma City, Tulsa, Madison and Bentonville, Arkansas. They want to open 50 units nationally by Summer 2025.

Our sources tell us they wish to open 1 or 2 more units in 2024. Concept is franchise driven.

We are not aware of 2024 expansion plans, but given that this is a franchisedriven chain, we are anticipating at least one new unit, if not more.

Ping

Competitive Socializing

Malls/ Lifestyle/ Outlet/Urban

Malls/ Lifestyle/ Outlet/Urban

Ping pong concept active in NY, NJ, PA, MA, IL and FL.

London-based experiential competitive socializing concept of ping pong with craft brew and food.

London-based experiential competitive socializing concept of ping pong with craft brew and food.

Experiential bowling concept active nationally in high foot traffic tourism or nightlife zones; currently in Pittsburgh, Cl;eveland, Indianapolis, Easton (OH), Charlotte, Cincinnati, Nashville, Dublin (OH), and Columbus.

Opening in Cambridge (MA), Miami (FL), Chicago (IL) in early 2024 and we are told there will likely be another 1-3 units opening later in the year.

We have heard this British chain may be looking at opening units in North America by 2024.

We have heard this British chain may be looking at opening units in North America by 2024.

Opening in Austin (TX), Mason (OH) and Kansas City (MO) in 2024. Opening in Greenville (SC) and Columbus (OH) in 2025 with more on the way.

Texas-based chain we anticipate will eventually open units nationally. They signed a new deal in June for a location in Dallas.

Active nationally--takes vibrant locations with active nightlife scenes. Chain is in aggressive growth mode--in late 2023 it opened a 30K SF venue at the Westfield

Topanga Mall in Canoga Park (CA), and

Mall in the Miami market.

Chain will be opening a 46,000 SF space at Garden State Plaza in Paramus (NJ), as well as an Orlando location near Disney World in Q1 2024. Other planned openings include Coral Gables (FL), Bellevue (WA), Walnut Creek (CA). All told the CEO said they had six planned openings as of the end of 2023 and that number is likely to climb. We are guessing they will hit eight.

We are not currently aware of 2024 expansion plans.

Boston-area [pickleball concept.

We have heard rumors that they intend to open at least one additional unit in the Boston metro in 2024.

Malls/

New experiential concept that is opening at the Luxor in Las Vegas in q1 2023. Concept was initially discussed as Play Social, but is going to open under the Play Playground banner. Features competitive socializing, food and drink and a lifesize "Operation" retro game for players to compete with each other, among many others.

We are not aware of additional units planned. But would not be surprised to see some given the popularity of experiential concepts in 2024.

eGames concept with units in OH, CA,TX and SC malls.

Tiger Woods-backed concept active nationally.

National focus.

Chain has been in growth mode in recent years.

We anticipate growth to pick up for this category.

The company plans to add 20 venues in the United States by 2025, including two more in Texas, one in College Station near Texas A&M University and one in San Antonio

Back in growth mode after filing BK in the pandemic. Chain says they will open as many as 10 in 2024.

National focus.

Puttery currently operates in The Colony, Texas; Charlotte, N.C.; Washington, D.C.; Houston; Chicago; Minneapolis and Pittsburgh. With more on the way.

Expanding across the US. Most recent opening was in Addison (TX) in December. Puttshack had locations in Atlanta, Boston, Chicago, Denver, Houston, Miami, Nashville, Pittsburgh, Scottsdale and St. Louis (and four UK spots) at the close of 2023.

Montréal-based pub concept with games active in Quebec.

.Our sources tell us there were 13 units in development likely to open in 2024 as of November 2023. That number is likely to climb as the chain is looking to grow aggressively and more sites and closed deals are being added to that pipeline.

We are not aware of any current growth plans though we think this concept could do well anywhere.

Active in English speaking provinces. We have heard they want to open a minimum of 1 unit in 2024; likely more.

Atlanta-based speakeasy

Atlanta-based Competitive Social Ventures is opening four theme restaurants — three in Metro Atlanta and one in Winston-Salem, North Carolina — and plans to build a chain of entertainment-focused restaurants throughout the Southeast.

National focus.

With units across NY and NJ, this is a racing concept that has elevated food and beverage, arcades, billiards, bowling, VR, simulators and race track in most locations.

Chain has said they want to open up to 15 new units annually over the next five to six years. Took former Nordstrom department store in SF's Stonestown Galleria in September 2023.

While we would not at all be surprised to see this concept opening additional units in 2024, we are not aware of any concrete expansion plans currently.

Food, drink, karaoke, and cricket batting cage concept.

Slick Willie's Family Pool Hall USA 6 5,000 9,000 0 Estimated Outdoor/ Strip Houston-based pool hall meets bar & grill concept.

We are not currently aware of any 2024 expansion plans.

2024 growth plans are unclear.

Experiential concept features duckpin bowling, superskee, arcade games and elevated food and beverage. Has units in Atlanta, Charlotte and Richmond.

We anticipate more growth ahead for this chain.

Ping pong social club with elevated food and beverage--has one Canadian unit in Toronto.

The company currently has venues open in West Des Moines, Iowa and Pella, Iowa with additional venues under construction in Minneapolis, Minn. and Omaha, Neb. that are expected to open in fall 2023 and spring 2024, respectively.

2024 growth plans are unclear.

Concept combines bowling, laser tag, escape rooms and food and drink.

Though we anticipate a high likelihood of further expansion, we have not been able to confirm any concrete plans.

Ping pong social club with elevated food and beverage--has units in Boston, Chicago, NYC (opened its second location there late in 2023), Philadelphia, San Francisco, Seattle and DC.

Experiential concept active across Western Canada.

Though we anticipate a high likelihood of further expansion, we have not been able to confirm any concrete plans.

We anticipate more growth ahead for this chain.

Atlanta-based bowling, entertainment and dining concept. We expect more growth ahead.

Nashville-based entertainment concept that is active in TN, KY, IN and OH.

South Florida-based bowling, sports bar, lounge (with Hookah lounge) concept.

Axe throwing concept active in the Northeast.

2024 growth plans are not clear.

We are not aware of any 2024 growth plans.

Chain has five units across NY and NJ slated to open in early 2024 and they say more are likely later in the year.

Wisconsin-based bar and grill concept with golf simulator concept. Current units are in Waukesha and Sussex, WI.

We have heard reports that the concept is opening in Austin, TX in 2025.

Add six pickleball courts, golf simulators, ping pong and pool tables, shuffleboar, cornhole and darts… throw in three bars and Tex-Mex food… and you get the Tipsy Pickle.

Chain has units in SF Bay Area, Sacramento and Lake Tahoe.

Chain has 2 units in British Columbia.

Opening first unit in Charlotte NC in 1H 2024.

Opening units in Monterey and Silicon Valley in Q4 2023 with more coming in 2024.

Indoor Soccer Training Center concept has been in growth mode and we think it likely to continue as that sport's profile continues to rise in the US and North America.

Indoor Soccer Training Center concept has been in growth mode and we think it likely to continue as that sport's profile continues to rise in the US and North America.

We are aware of 11

TopGolf openings in 2023, but understand that openings will match or exceed those levels in 2024. New venues have a historical payback period for construction costs and pre-opening expenses of 2.5 years. Management said it ultimately envisions the potential for 250 venues in the US, and another 250 internationally.

Tiger Woods and JustinTimberlake Manhattan golf themed bar that opened in late 2023.

2024's first TopGolf opening is likely to be in Little Rock (AR), with Raleigh (NC) following in Q1 2024. CEO said in August 2023 that their goal is to open 11 new units per year in the US for the next five years.

It is speculated that this concept will be going national in 2024 in high end entertainment and tourism districts.

This golf-themed bar features TruGolf simulators, an indoor putting green and other competitive backyard games around a sports bar with elevated food and beverage setting only just opened in Q4 2023 in Bethlehem, PA (Lehigh Valley).

Chain has units in CA, FL, MI, PA and is growing nationally.

Competitive socializing concept based on a mix of games including pickleball, darts, shuffleboard, cornhole and others--features full bar and restaurant component. Has three locations in Washington state.

Active nationally.

Has units in Edmonton, Calgary, Regina.

We do not know of any expansion plans for 2024, but given the popularity of experiential competitive socializing concepts currently, we anticipate growth from this concept if this first location is successful.

We anticipate more unit growth in 2024.

We are not currently aware of growth plans.

Franchise-driven concept that combine golf simulators with pub food.

Youth eSports concept that often opens inside other venues such as Urban Air Adventure Park.

Youth eSports concept that often opens inside other venues such as Urban Air Adventure Park.

Concept blends elements of a restaurant, bar, beer garden, and social club into a venue that offers competitive socializing around a mix of games ranging from bowling to curling, board games to cornhole and everything in between.

Has units currently in ON, QC,AB.

the USA.

Chain's website advertises future locations in TX, IL, TN, NY, DC, NC, FL, VA. Concept is on the record as wanting nine units open, though timetables have been hazy.

We have heard they are looking to open units in Western Canada by 2024.

Category is exploding with growth. We do not know their current concrete expansion plans but understand they are looking into significant ramp up.

Los Angeles based escape room chain: West Los Angeles, Hollywood, Marina Del Rey, Melrose Avenue, Downtown Los Angeles, Korea Town & Silver Lake

Units are in Orlando, Tampa and Gainesville (FL).

Chain has units in Wilmington DE and Newark NJ.

Escape room concept where players don hazmat suits and are tasked with defusing a foam and paint bomb within a set amount of time or risk getting messy. Also features food and drinks and the Bomb Bar.

We see this as a potential growth concept.

Category is in growth mode though we are not currently aware of concrete plans from this concept.

Category is in growth mode though we are not currently aware of concrete plans from this concept.

We see this as a potential growth concept.

We are not currently aware of any expansion plans.

Concept would like to have 100 global units by 2030 and has raised considerable funding to help it do so. Their CEO recently stated that they will be in seven cities by 2025, but details were sparse on the four additional cities they may be expanding to in 2024.

Escape room concept active in the Kansas City metro area.

Escape room concept that has been in strong growth mode nationally and recently opened first international unit (South Africa).

Escape room concept that currently has one unit in Overland Park, KS.

Sioux Falls-based escape room chain with two local venues.

Active in CA, FL, GA and HI currently.

UK based concept we have heard rumors is looking to open units in North America.

Units in Regina, Toronto, Ottawa, Hamilton, Saskatoon.

We are not aware of any current growth plans.

We anticipate continued growth ahead.

Whle we are not aware of any current expansion plans, we would not be surprised to see this concept grow to other markets.

We are not currently aware of 2024 expansion plans.

We see this as a potential growth concept.

We are not currently aware of any 2024 growth plans.

We see this as a potential growth concept.

With escape rooms in Washington D.C., Chicago, Philadelphia, Dallas-Fort Worth, Houston, Phoenix, Denver, St. Louis, Los Angeles.

We see this as a potential growth concept.

Escape room concept with units in OH, NJ, SC and TX.

in Clearwater (FL) and Wilmington (NC).

Orlando-based escape room concept that is active from Minneapolis eastward--chain likes high density or tourism driven areas.

San Antonio-based escape room concept in growth mode; prefers high traffic and tourism areas.

We see this as a potential growth concept.

Chain has been aggressively growing throughout North America as well as in resort towns in Latin America.

Opening in Witchita Falls (TX), Salt Lake City (UT), Jacksonville (FL) and Chattanooga (TN) in 2024.

We see this as a potential growth concept but are not aware of any current growth plans.

We are not currently aware of any growth plans.

Has consistently added 1-2 units the last few years.

Units in San Jose, Sunnyvale (CA) and NYC.

Escape room concept that is active across the USA.

Los Angeles area chain of escape rooms.

Dallas-Fort Worth-based escape room concept that has expanded into CA, OK, TX, UT, VA and MD so far.

We see this as a potential growth concept.

We see this as a potential growth concept.

We anticipate continued growth from this category and concept.

We see this as a potential growth concept.

Chain opened 3 new escape rooms in 1H 2023 and we are told has that many units under development.

We see this as a potential growth concept. They are franchising nationally.

Denver-based chain w/ units in Chicago, Denver, Houston, Jacksonville, Phoenix and San Antonio.

Modern

2023.

We are not aware of 2024 expansion plans.

Category is in growth mode though we are not currently aware of concrete plans from this concept. They inked a deal with a new franchisee to open five CA units over the next few years and we are told they have northward of 100 units under development (IE franchise rights sold to a franchisee expected to eventually develop), but timelines are unclear. Our estimate for growth in 2024 is a minimum of five units, possibly up to 10 or more.

Has units scheduled to open in early 2024 in Denver (CO), Yorba Linda (CA), Mission Viejo (CA) and we suspect there will be additional units later in the year.

We are unaware of current growth plans.

We are not aware of any current expansion plans.

Big Air Trampoline Park USA 15 25,000 45,000 12

Announced

Adventure themed concept with climbing, cage snorkeling, axe throwing, archery and high rope challenges among others. Currently concept has one unit in the UK.

We are not currently aware of any expansion plans.

Boomers USA 8 21,000 27,000 0 Estimated Outdoor/ Strip Boomers

Parks operates six family entertainment centers

Toronto-based

(currently in Chicago metro).

Toronto-based operator of ice rinks--active throughout Canada and in the US (currently in Chicago metro).

We are not aware of any 2024 growth plans.

Concept has consistently grown by roughly a unit annually.

Concept has consistently grown by roughly a unit annually.

We expect this category to continue to expand.

We anticipate growth from this category.

We are unaware of any expansion plans for 2024.

We are not currently aware of any expansion plans.

Baltimore-based concept that creates destinations for youth sports.

Indoor trampoline park and arcade with two units in the Houston metro.

Indoor children's amusement park concept and private birthday party concept with two locations; Manchester (NH) and North Reading (MA).

We are not aware of any 2024 growth plans.

We are not aware of any current growth plans.

Minneapolis-based family entertainment concept; more than half of its locations are within casino resorts across the country.

Provo-based trampoline park concept active across the USA.

We are not aware of any current growth plans.

Four additional Crayola Experience locations will open over the next five years.

We are not currently aware of any expansion plans.

Chain has been in growth mode the last few years.

Malls/ Lifestyle/ Outlet/Urban FatCats USA 8 47,000 63,000 1 Estimated Mix

Flight Adventure Park USA 8 15,000 40,000 0 Estimated Outdoor/ Strip

Concept provides plush, motorized animal ride-ons that children and their family can enjoy riding in select mall areas.

Entertainment concept currently active in AZ, ID, UT featuring glow golf, arcade, bowling and theater options under one roof.

Chain has units across the US from Bakersfield, CA

We are not aware of current growth plans.

Chain has 9 units extending from the Pacific Northwest to the DC, Miami and Orlando metros.

We are not aware of current growth plans.

Chain has four units in the development pipeline we are aware of slated to open late 2023/early 2024.

Malls/ Lifestyle/ Outlet/Urban

Honolulu-based family amusement concept active across Hawaii with a mainland presence in CA, GA, LA.

Chain has indoor youth sports leagues, clinics and camps

We are not currently aware of any expansion plans.

Malls/ Lifestyle/ Outlet/Urban

Funtopia Adventure Park USA 2 25,000 35,000 0 Estimated Mix

Funzilla USA 2 50,000 75,000 0 Estimated Outdoor/ Strip

Get Air Trampoline Parks Canada 3 10,000 35,000 0 Estimated Outdoor/ Strip

Chicagoland focused family amusement concept.

Family adventure concept with two units in greater Chicagoland.

Family fun center concept with go karts, virtual reality games, bounce houses, arcades, etc.

Chain has units in Newfoundland, Nova Scotia and Saskatchewan.

Get Air Trampoline Parks USA 74 10,000 35,000 0 Estimated Outdoor/ Strip Active across

the USA.

We anticipate further growth from this franchise-driven indoor family amusement/arcade/birthday party concept.

Jump! Zone Party & Play Centers USA 10 16,000 22,000 0 Estimated Outdoor/ Strip

Jumping World USA 12 22,000 30,000 1 Estimated Outdoor/ Strip

We are not aware of any expansion plans for 2024, but that could change quickly depending upon franchising activity.

We are not currently aware of any 2024 expansion plans.

Active nationally. Franchise driven growth ahead.

Experiential arcade and amusement concept… with pizza. Active across California and Nevada and in growth mode.

Has locations in IL, IN, LA, KY, TX, OK

Houston-based concept with arcade, bumper cars, tumbling lanes, mechanical bull rides, monkey pits, pool tables, etc.

We anticipate continued growth in 2024. They have averaged 1-3 new units annually the last few years.

Detroit-based family play concept with jungle themed indoor playground and coffee shop for parents.

We are not aware of current growth plans.

Founded in 2003, K1 Speed is the world's largest indoor electric kart racing operator, and is soon to have 73 locations in seven different countries and 23 states.

Concept has units scheduled to open in The Woodlands (TX), Columbus (OH), Riviera Beach (FL), Thornton (CO), Chula Vista (CA), Rogers (AR) in early 2024.

Concept opened 40 units in 2023 and reportedly wants to come close to that number in 2024.

Minneapolis-based family entertainment concept; more than half of its locations are within casino resorts across the country.

focus.

We are not currently aware of any expansion plans.

Chain is opening units in North Attleboro (MA), and Dearborn (MI) in early 2024 and we are told that there will be somewhere between 2 and 4 additional units after that.

Kentucky-based and focused.

High tourism and foot traffic focus.

Atlanta-based children's party room concept active in FL, GA, KY, PA, TX, VA and WI.

Las Vegas-based family entertainment concept that has a unit in Calgary and Edmonton.

Las Vegas-based family

has a unit in Calgary slated to open early 2024.

open early 2024.

Indoor family fun park concept with go-karts, laser tag, arcade games and F&B.

Dinner and show experience enjoying renaissance of popularity with the rise of experiential concepts.

Dinner and show experience enjoying renaissance of popularity with the rise of experiential concepts.

We are not aware of current growth plans.

2024 expansion plans have not been disclosed.

Has consistently added 3-5 US units each year the last couple of years.

and Dallas markets.

nationally.

Trampoline park concept that has two CA units, one in MI and one in the Orlando metro.

Rinks, The USA 8 45,000 55,000 0 Estimated Outdoor/ Strip Inland Empire-based concept active

in Southern California.

We are not aware of any current expansion plans.

We are not aware of any 2024 growth plans.

Rockin Jump combines

rock wall climbing with kids indoor sports ranging from a jump arena to dodgeball and a ninja obstacle course among others. Experiential fitness concept for kids.

Indoor amusement center with go karts, bowling, laser tag, arcades, bumper cars and more. Chain has units in UT, MO and KS.

are in Ontario and New Brunswick only currently.

We anticipate continued franchise driven growth.

across the USA.

likely ahead.

We are not aware of any expansion plans for 2024.

We are not aware of any 2024 growth plans.

They have units in IL, OH, WA, MD, NJ, FL and GA slated to open in 2024. We expect at least 30 of the units in the pipeline to open before the end of 2024, though this number could hit as high as 40.

Concept

We are not aware of any 2024 growth plans.

Malls/

Surge Entertainment Centers and Adventure Parks USA 18 30,000 40,000 2 Estimated Mix

Former NFL star Drew Brees is an investor in this experiential concept in growth mode throughout the Southeast and Midwest.

We anticipate further growth from this concept ahead.

One unit so far in Canton, OH.

Entertainment center includes arcade, virtual shooting range, axe throwing, football bowling, bubble soccer, archery tag, golf simulator, cornhole, ropes course and virtual reality. Also has an F&B element.

Indoor amusement park concept has two units; one in King of Prussia (PA) and the other in Danbury (CT).

Dallas-based experiential fun center concept active across the US.

Indoor play park concept active across AZ, with outposts in UT, NV,, and CA.

Has one location in Sudbury, ON.

We are not aware of any 2024 growth plans.

We anticipate a lot of growth from this category ahead.

We anticipate continued franchise driven growth.

We expect Canadian franchising to ramp up in late 2024 but we do not actually know of any units about to open.

Chain rebranded from Urban Air Trampoline Park to Urban Air Adventure Park as it added more attractions to fully ride wave of experiential retail popularity. Growth has been franchise driven. According to the company's website there are more than 100 potential units in their development pipeline where franchise rights have been purchased for future expansion though timetables for those are hard to pin down. In 2022 they signed 35 new leases and have been equally active through the first half of 2023.

Concept just began franchising. As of press time, we were not aware of any planned openings for 2024.

Accessories

• Ear Piercing • Handbags • Baby Stores

• Children’s Apparel • Bridalwear • Formalwear • Maternity • Department Stores

• Family Apparel • Intimates • Lingerie • Men’s Apparel • Shoes • Uniforms • Workwear • Women’s Apparel • Luxury Apparel • Ac -

tivewear • Resortwear • Golf Apparel • Sportswear • Board Shops • ReSale/Thrift Shops • Car Wash • Automotive Parts • Truck Parts •

Tire Stores • Automotive Service • Barber Shops • Tanning Salons • Nail Salons • Beauty Salons • Spas • Waxing • Eyebrow/Eyelash •

Beauty Supply Stores • Bath & Body • Cosmetics • Fragrance • Aromatherapy • Gift Shops • Novelty Stores • Stationary Stores • Child -

care • Daycare • Education Concepts • Swim Schools • Sports Training Concepts • Convenience Stores • Gas Stations • Craft Stores •

Game Stores • Hobby Stores • Toy Stores • Framing Stores • Social Crafting Concepts • Discounters • Superstores • Warehouse Stores

• Category Killers • Dollar Stores • Drug Stores • Pharmacies • Dry Cleaners • Laundromats • Electronics Stores • Appliance Stores •

Camera Stores • Photo Processing • Cellular Stores • Computer Stores • Computer Repair • Smartphone Accessories • Smartphone Repair

• Experiential Retail • Augmented Reality Concepts • Immersive Reality • Virtual Reality • eSports • Art Stores • Art Exhibit Concepts

THE BROWN BOOK

• Cultural Concepts • Interactive Museums • Competitive Socializing • Karting • Axe Throwing • Bowling • Ping Pong Concepts •

Retail & Restaurant Expansion Guide

Pickleball • Interactive Golf Concepts • Billiards/Pool Concepts • Bocce Concepts • Dart Concepts • Escape Rooms • Family Amusement

Centers • Arcades • Bar Arcades • Ice Skating Rinks • Beer, Wine & Liquor Stores • Specialty Food Retailers • Candy Stores • Choc -

olatiers • Butcher Shop/Meat Stores • Tea Stores • Spice Stores • Grocery Stores • Ethnic Groceries • Asian Grocery Stores • Hispanic

Grocery • Discount Grocery • Organic Grocery • Gyms • Health Clubs • Boxing Fitness Concepts • Martial Arts Training • Kickboxing

Concepts

THE BROWN BOOK

• Pilates • Yoga Studios • Spin Concepts • Bicycle Stores • DIY Stores • Hardware Stores • Home Improvement • Flooring

REFERENCE GUIDE TO RETAIL & RESTAURANT TENANTS

Stores • Building Supply • Lumber Yards • Wall Covering Stores • Window Coverings • Farm, Home & Ranch Stores • Furniture Stores

• Home Furnishings • Lifestyle Stores • Furniture Rental • Bedding Stores • Mattress Stores • Chef Supply Stores • Kitchen Goods

EDITED BY GARRICK BROWN OF GALLELLI REAL ESTATE

Retailers • Garden Stores/Nurseries • Pool Supply Stores • Backyard/BBQ Concepts • Jewelry Stores • Media Stores • Bookstores • Re -

cord/Music Stores • Video Stores • Newsstand Concepts • Cannabis Dispensaries • Medical/Wellness Concepts • Cryotherapy • Dental

Retail • Anti-Aging Concepts • Hearing Aid Stores • Dermatology Concepts • Dialysis Centers • Infusion Centers • Podiatry Concepts

• Medical Laboratories • Plasma Centers • Mental Health Counseling Concepts • Physical Therapy • Chiropractic • Fertility Clinics •

Prosthetics Stores • Urgent Care • Print Shops • Sign Shops • Trophy Stores • Equestrian/Saddlery Shops • Marine Retail • Financial

Services • Tax Preparation • Florists • Tattoo Parlors • Pawn Shops • Water Stores • Adult Oriented Retail • Music Stores (Instruments) • Nutrition Stores • Supplement Stores • Vitamin Stores • Office supplies • Shipping Stores • Mailbox Stores • Optical Retail

• Sunglass Shops • Optometrists • Pet Stores • Veterinary Concepts • Pet Daycare/Boarding • Restaurants • Bars • Gaming Concepts

•

Nightclub Chains • Casual Dining • Sushi Bars • Korean BBQs • Teppanyaki • Asian Fusion Restaurants • Mongolian BBQ • Izakaya

• Hot Pot Restaurants • Japanese Steakhouses • Thai Restaurants • Bao • Bakeries • Cafes • Diners • Dirty Soda Concepts • BBQ •

Cajun Restaurants • Soul Food • Jamaican Food • Bar & Grill • Steakhouses • Fine Dining • Seafood • Craft Breweries • Biergardens

• Pubs • Irish Restaurants • Southern Cooking • Breakfast/Brunch Concepts • Buffets • Cafeterias • Fast Food • Fast Casual • QSRs

• Classic American • Hot Dogs • Hamburgers • Chicken • Poke • Teriyaki • Casual Italian • QSR Italian • Pizza • Sandwich Shops •