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HELLO! GAEBRIEL MIN THEY/SHE LONDON/SEATTLE DESIGN GENERALIST + CREATIVE ACTIVIST 2021 PORTFOLIO


CONTENTS

I

P.004-007

PERSONAL INFO. II

P.008-011

W WF COMM. III

P.012-015

W TF CAMPAIGN IV

P.016-019

OMCA BR ANDING


CONTENTS

V

P.020-021

DE X IDENTIT Y VI

P.024-027

W WF UI/UX VII

P.028-029

TSINGTAO MOTION ViiI

BLM SOCIAL

P.030-033


DESIGN GENERALIST +

GREATER LONDON, UK

CREATIVE ACTIVIST

GREATER SEATTLE, WA

GAEBRIEL MIN WIL SON

(THEY/SHE)

EDUCATION SEP 2019 — MAY 2021

UNIVERSITY FOR THE CREATIVE ARTS FARNHAM UNITED KINGDOM Bachelors of Honours in Graphic Communications

SEP 2017 — JUN 2019

HIGHLINE COLLEGE DESMOINES,WA Associates of Applied Sciences in Visual Communications

SEP 2013 — JUN 2017

AUBURN RIVERSIDE HIGH SCHOOL AUBURN,WA High School Diploma (Emphasis in Psychology, Studio Art, Human Geography, and Statistics)

NOV 2020 — PRESENT

UCASU FARNHAM,UK Graphic Design Assistant Campaign Design, Social Media, Branding

JUN 2019 — JAN 2021

KEXP SEATTLE,WA Youth Resonance Design Specialist - Contract Campaign Design, Merchandise, Branding

AUG 2018 — JAN 2021

AMPLIFIER SEATTLE,WA Graphic Designer - Contract Merchandise, Branding, Social Media, Print

JUN 2019 — AUG 2019

OAKLAND MUSEUM OF CALIFORNIA OAKLAND,CA 2D Exhibition Design Intern Identity Design, Illustration, Branding

JUL 2018 — JUN 2019

HIGHLINE COLLEGE DESMOINES,WA Marketing, Outreach, and Design Consultant Campaign, Merch, Branding, Social Media, Print

EXPERIENCE

004


+44 7810 210149

GAEBRIEL.WILSON@GMAIL.COM

+1 253 223 2876

GAEBRIELMIN.COM

APR 2018 — JUN 2019

KEXP SEATTLE,WA Youth Resonance Co-chair Board Management, Campaign Design, Event Pro.

FEB 2018 — JUN 2018

HIGHLINE COLLEGE DESMOINES,WA Community Leadership Consultant Recruitment, Training, Advising, Budgets

AUG 2017 — JUN 2018

TEENTIX SEATTLE,WA Youth Chair of Equity and Outreach Equity Campaign Design, Print, Social Media

OCT 2017 — MAY 2018

CITY OF SEATTLE SEATTLE,WA King Street Station Programming Committee Creative Framework Design, Artist Development, Programming Design

SOFTWARES

Adobe — Illustrator, Indesign, Photoshop, After Effects, XD, Premiere Pro, Aero Office — Word, Powerpoint, Excel, OneDrive, OneNote, Outlook Google — Sketchup, G Suite Maxon — Cinema 4D

ABILITIES

Artistic Direction, Critical Thinking, Strategic Thinking, Team Collaboration

SKILLS

005


DESIGN MANIFEST0

006


DESIGN MANIFESTO

I find myself drawn to the places where design

projects and how design can foster change in

appreciated. I am influenced by our world and

is didactic first, but has the influence of

is generally overlooked, ignored and underthe chance we all have to purposefully and deliberately expand its potential through

our world. To do that, I stick to design that modern aesthetics.

creative means. I believe that design has

As a Creative Activist, I believe we designers

boundaries of the visual, and to the realms of

world, and it is our responsibility to use

the power to push communication past the

auditory and tactile communication as well. As a Design Generalist, I like to fully

involve myself in projects, trying everything

at least once. In order to create good design, I believe a multidisciplinary approach is mandatory and this fulfils my need to try

everything. The work I involve myself in is

have the power to create real change in our

our skills to do just that. We owe it to our communities to be invested and to equitably spread messages needed to further our

collective growth. I believe there are

no heroes, no top dogs, and no gold medallists in the culture of design, only those who

cultivate a better world through creativity.

always value-driven, specifically campaigns

that create a lasting impact. I tend to focus my thoughts on the big picture influence of

007


INTERNAL COMMMUNICATIONS

1.

WWF UK INTERNAL

Recently, WWF has gone through a seemingly

COMMUNICATIONS

new selection of values are the brands bread

NOV 2019 — JAN 2020

subtle, but truly major brand overhaul and the and butter. These values will be the driving force behind the creative piece installed

in the WWF HQ in Woking. This piece aims to inspire and remind staff of the values that

guide every decision made at WWF and drive the outcomes of WWF’s practice in order to advance the mission.

WWF placed the aim to visually represent

inspiration and remind staff why WWF has the values it does and how those values effect their everyday working

When speaking to the

staff, a couple stated that they’d like more

noise in the space, not just in the sense of sound, but colour and textures as well.

008

1. Final poster design for WWF. Laser cut layers of Acrylic and MDF.


WWF UK

2.

3.

4.

2. + 3. Installation at WWF UK Headquarters in Woking, Surrey. 4. Floating frame design ideas taken from sketchbook.

009


INTERNAL COMMMUNICATIONS

1.

2.

For this campaign I used adobe Illustrator to first plan out the three layers of the

poster. Two would be cut on MDF (later bamboo sheets in order to align with WWF's eco-

conscious values) and the last on Acrylic.

The bottom layer of MDF is a tritonal laser etched collection of hand illustrated flora. The second layer of MDF is a laser cut

representation of WWF's world recognised Panda logo. The acrylic layer is a typographic representation of each of WWF's internal

values. The values originally were laser cut

but then moved to laser etched as to create a more accessible style.

010

1. Final poster design for WWF with etched typography. 2. Poster floating frame post system. Details.


WWF UK

3.

4.

3. Final poster design for WWF with vector typography. Details. 4. Final poster design for WWF with vector typography.

011


CAMPAIGN DESIGN/BRANDING

1.

AMPLIFIER WE THE

The We the Future campaign showcases ten young

FUTURE CAMPAIGN

each already building us a better world. They

leaders representing ten diverse movements,

DESIGN

are drafting and passing legislation. They are

AUG 2018 — NOV 2018

reform, voting rights, immigration rights,

working on climate justice, criminal justice

disability justice, gun reform, queer rights, and literacy. In a time of uncertainty, these

icons show us a path forward, and they show us that the Future is already here. We invite you to join us in our campaign to support them. In partnership with the artists Shepard

Fairey, Rommy Torrico, Munk One, and Kate DeCiccio, this project will place art and

supporting teaching tools representing these young leaders and their movements into more than 20,000 schools across the country, to inspire and engage the next generation.

012

1. Lesson plans designed to help teachers add social justice to current classroom curriculums.


AMPLIFIER

2.

3.

As for the lesson plans (fully laid out

in Adobe Indesign), they had to be fully

accessible for both digital and physical

outlets. To insure a mass audience could use

the materials, we had to make sure our brand language was strong and yet academic. We

created documents available online and off,

with full alternative texts, these plans also pass the colorblindness test.

Along with lesson plans, newspapers were

created to document Amplifier's processes and campaigns since the creation of the

organisation. These were then printed at a

fully woman ran paper printing organisation.

2. Promotional imagery created for the campaign using old National Geographic imagery as a backdrop for the artwork (Photoshop) 3. 'The Amplifier' newspaper.

013


CAMPAIGN DESIGN/BRANDING

1.

014

1. Instagram campaign design to bring awareness to the ten young leaders and their stories/movements.


AMPLIFIER

2.

Both the social media campaign and the website had to flow organically as well as boasting

the same brand language. The 'Red, White, and Blue' themed brand palette was used to unite

these leaders and their messages of hope. The language of the angle was used to hint at

the rise in these voices and their want for a better society and world for us all. The

logo was created by Shepard Fairey and used 3.

2. Representation of pages of Amplifier's micro-site created for the new campaign. 3. We The Future campaign logo created by Shepard Fairey.

throughout the campaign.

015


BRAND GUIDELINES

1.

OAKLAND MUSEUM OF

During my internship at the Oakland Museum

CALIFORNIA BRAND

a system of designing for edits made to the

of California, my major project was to create

GUIDELINES

core galleries of the museum. The natural

(HISTORY AND NATURAL

set guidelines for designing since they were

SCIENCES GALLERIES) JUN 2019 — AUG 2019

sciences and history galleries hadn't had a updated. This project involved surveying

the galleries, documenting similarities and anomalies, creating guidelines for type/

colours/styles/element shapes, and documenting those in guides to be used by the in house design studio.

016

1. The guidelines for the gallery of history at the Oakland Museum of California.


TOTEM

CASE

KEY

CORDELL BANK

COACHELLA VALLEY

THE TEHACHAPIS

YOSEMITE

SHASTA

SUTTER BUTTES

OAKLAND

CALIFORNIA FUTURES

CALIFORNIA NATIVE PLANT GARDEN

OMCA

FOR DOCENT USE

WELCOME

EARTH ART

TEMPORARY EXHIBITIONS

2.

I started by recreating the maps of the

galleries using old building schematics.

Colour coding and labelling the exhibits and

marking landmark locations so that the design team can easily acknowledge the palette to be used for each section.

These maps were laid out in Illustrator.

2. Illustrated map of the gallery of natural sciences at the Oakland Museum of California.

017


BRAND GUIDELINES

1.

018

1. Timeline of type used in the history gallery of OMCA, created in adobe Illustrator.


OMCA

A timeline of type was created for the studio to correctly mimic the language used in the gallery. This timeline was created to show both the fonts used as well as the period

which that style of type was used. Creating

both a useful and didactic piece of design.

019


BRANDING/TYPE

1.

DESIGNED EXPERIENCE

Designed Experience, or DEX, is a multi-

IDENTITY AND TYPEFACE

seeks to curate pop-up installations

disciplinary experience design studio. DEX

DESIGN

revolving around the conversations and

OCT 2020 — JAN 2021

Therefore, their tagline ‘Designing Human

questions a community faces every day.

Connection’ refers to the want to create meaningful experiences for communities to come together over.

This identity was created utilising Adobe programs, such as, Illustrator, Indesign, Photoshop, After Effects, as well as font programs such as Glyphs and FontForm.

020

1. DEX's dynamic logo system.


DEX

2.

DEX's branding needed to be approachable,

accessible, and noticeable. An organisation

that focuses their design work on community organisation needs to be understandable by a wide range of people. From young to old,

the identity of Designed Experience has to

resonate. Creating a simple and clean identity

with room to play was the way to go. On top of that, creating a custom typeface helps to set DEX apart from the rest.

2. DEX stationery design, including folders, letterheads, compliment slips, business cards, and envelopes.

021


BRANDING/TYPE

1.

022

1. DEX dynamic stacked logo utilising the multiple glyphs in the custom 'Dex Alternative' typeface.


DEX

2.

2. Full list of 'Dex Alternative' letterforms.

023


UI/UX

1.

WWF UK

Continuing off the back of the internal

USER INTERFACE/

hypothetical microsite for WWF that shows the

communications project, I created a

EXPERIENCE DESIGN

internal values of the organisation and how

DEC 2019 — FEB 2020

The values themselves are not currently

they apply to the work that is public facing. available for public consumption, so creating a website that shows these values allows

viewers to align better with WWF's mission and how they interact with the world. Created in Adobe XD.

024

1. Screenshot of the WWF microsite landing page. The final prototype of the Website can be viewed by clicking here.


WWF UK

3.

The website plays off the theme of moving

cards. for each of the values, a series of

cards pop-up for the viewer to flip through and learn more information about WWF. Each card

then leads to more information on how to get involved and how this campaign connects to 4.

WWF's internal values.

The website is also equipped with night mode activation which shifts the colours of the cards.

3. WWF microsite langing page. Details. 4. Night mode toggle.

025


UI/UX

1.

2.

026

1. + 2. Screenshots of pages from the WWF microsite.


WWF UK

2.

2. Initial wireframes of the flow for the WWF microsite, taken from sketchbook.

027


MOTION DESIGN

1.

TSINGTAO

Tsingtao recently underwent a brand refresh

MOTION DESIGN

refresh aimed to change the image of Tsingtao

FEB 2020 — MAY 2020

taken on by the agency Dragon Rouge. This

from "The beer every Chinese father drinks"

to "The beet everyone wants to drink". Along with this, Tsingtao is aiming to grow their international market, starting with the UK.

Building off of that, the imagery and copy take on a more youthful and western vibe than it had before.

The narrative behind this motion graphic was

to explain the roots of Tsingtao and intrigue the market with its eastern origins and

traditions. To achieve this, we utilised a bilingual approach to the content, using both Mandarin and English.

028

1. Screenshot of the final motion graphic. The final video can be found on Youtube by clicking this link.


TSINGTAO

2.

3.

2 + 3. Stills from the final motion graphic utilising the Mandarin characters along with the English translations.

029


DIDACTIC DESIGN

1.

BLM

After moving back to Seattle due to potential

DIDACTIC CAMPAIGN

met with a tremendous uprising in my community

risks during the Covid-19 quarantine, I was

DESIGN

of black voices. I spent my days in isolation

MAY 2020 — JULY 2020

digital consumption. After strict quarantine,

designing messages of hope and learning for

I spent most days in the Capitol Hill Occupied Protest zone distributing these pieces and messages.

I created a series of ways to combat

performative activism in a social media based

age, as well as free posters to be distributed for free via "Take One, Leave One" boxes on the streets of Seattle.

These pieces all utilised fonts created by the black owned font foundry, Vocal Type.

030

1. Posters available to take located in a neighborhood of Seattle.


BLM

2.

2. A rendering of the series created for Instagram.

031


DIDACTIC DESIGN

1.

032

2.

1 + 3 + 4. A poster created for sharing on Instagram stories. 2. Posts created for Instagram timeline.


BLM

3.

4.

033


TALK SOON? GAEBRIEL MIN THEY/SHE LONDON/SEATTLE

GAEBRIEL.WILSON@GMAIL.COM +44 7810 210149 +1 253 223 2876

Profile for gaebrielmin

2021 Design Portfolio  

2021 Design Portfolio  

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