Facebook as a Marketing Tool for Early Childhood Programs Event Name: Subject Name: Leader: Presenters: Start Time: End Time:
Facebook as a Marketing Tool for Early Childhood Programs (MTH937606) Giovanni Arroyo (Giovanni Arroyo) Kara Lehnhardt (Kara Lehnhardt) 6/3/11 12:00 pm 6/3/11 2:00 pm
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F Facebook b k as a Marketing M k ti Tool T l for f Early E l Childhood Childh d Programs P Agenda Friday, June 3, 2011
12:00 – 12:10 Welcome, introductions, and warm-up activity 12:10 – 12:20 Why market on Facebook? 12:20 – 12:50 Facebook Pages 101: Creating a page 12:50 – 1:10
Facebook Pages g 201: Features, insights, g ads, and admins
1:10 – 1:40
What should I post? Facebook marketing best practice
1:40 – 1:50
Program policies for social media
1:50 – 2:00
Wrap up and Q&A
Marlene Gavens. (May 22, 2011). We Do Social Media Marketing For You. Retrieved May 26,2011, from http://wedosocialmediamarketingforyou com/author/marlene/ http://wedosocialmediamarketingforyou.com/author/marlene/
In a national poll of 1,100 adults, what percentage of Americans have used a phone book in the last week?
Facebook Page vs. Facebook Group: What’s a better fit for my organization?
Based on the gender and age insights from the last slide, which of the following is true about the McCormick Center's Facebook page?
Adam Ostrow. (September 16, 2010). Mashable. In Understanding How and Why Facebook Users Interact with y 11, 2011, from Brands. Retrieved May http://mashable.com/2010/09/16/facebook-users-interactbrands/.
Staff are forbidden from engaging in social media
Staff are free to post when and whatever they wish
QUESTIONS TO CONSIDER WHEN DEVELOPING A COMPREHENSIVE MEDIA POLICY Families and Media:
What type of media do you gather from children and families (E.g. photos, video, audio)?
Where and how will the media be used (E.g. brochures, websites, social media sites, center-issued DVDs, billboards)? Are faces shown? Are names credited?
How and when do families grant consent for media usage? Can they opt out?
Can the media be used indefinitely?
Is the family informed when media is posted?
How are media releases organized and stored?
What guidelines do families receive related to posting about center occurrences on their personal social networking sites?
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Equipment, Software, and Data Management:
Who can order technology equipment within the center?
How is the decision to order new equipment determined? (How is it decided that the equipment falls within the center’s goals and budget?) What sort of cycle exists for replacing antiquated technology equipment and
software? Who is responsible for ordering new technology? How are technology
equipment orders tracked? How and how often is technology inventoried? Are staff required to “check out” technology equipment for use? If so, how is
this process tracked?
Who is responsible for installing or downloading new software? How does the center ensure that installs and downloads are safe?
How is data backed up? Who is responsible for backing up data? How often is data backed up?
When does the employee read and sign the media policy?
What wording in the media policy forbids the employee from d l disclosing confidential fd l information? f What h is considered d d confidential? (children’s photos; information about children/families)
What media activity is permitted during working hours?
When is it appropriate for staff to access personal networking sites i ffrom the h center’s ’ equipment? i ?
What content is appropriate to post to social media? If the center is mentioned, employees should only post in ways that add value to the center.
What happens if a staff member violates the media policy?
Remind staff…
That they are personally responsible for their posts
Where no policy or guidelines exist, they must use their professional judgment and avoid actions or posts that adversely impact
When they’re unsure about a situation (or discover something that violates the policy) they should consult with their supervisor
That transmissions and communication on the center’s equipment is property of the center
That social networking networking, texting texting, and personal phone usage if permitted should not interfere with work commitments
That they y need to follow all other center p policies while online