1 minute read
INCREMENTAL, DISRUPTIVE AND RADICAL FUTURES
• Earthshot (H1) represents the known. A change horizon where the idea is clear and we know how to get there. It's all a matter of getting things done.
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• Moonshots (H2) takes change a step further into the unknown. You can see the Moon, but you can't get there very quickly. In this stage, we have a clear idea about the future but we have to experiment on how to transform our models to achieve our goals.
• Marsshot (H3) is about those ideas that break the ground rules, disrupting the core principles and values of our business. We have no clear picture of the future, and no idea how to make it work or even how to get there. Everything is an unknown, but still very valuable to explore for our future.
What if we question all design principles of an airport or flying? From a circular runway to flying in platoons?
What is the timeline and impact of new fuel, solar or eco-fuel?
What could be the role in the ecosystem of future mobility?
How to organize peoples autonomy within a smart & connected infrastructure?
What if transportation looks different in the future from Hyperloop to Deltawing?
How can you replace flying? High speed train? Digital? XR?
