Systems Contractor News - October 2021

Welcome to the October ISSUE of

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YOUR INSIDER BUSINESS RESOURCE FOR MORE THAN 25 YEARS

INVESTING IN THE

IN-VENUE EXPERIENCE

Pro AV Deployments Getting Sports Fans Back in the Stands AVNETWORK.COM

OCTOBER 2021

21 Tech Tales

Panasonic’s Jason Shelton shares how digital signage can enhance customer interactions.

32 Video Walls

Ledetta Asfa-Wossen explores the latest trends and technologies in the LED video wall market.

42 Viewpoint

21

42

Jay B. Myers discusses doing what’s right, not what’s easy.

CONTENTS 28

The Wide World of Interactivity With the pandemic changing the way

spectators engage with in-person events, and venues wanting a continued return to in-person attendance, integrators have been working closely with stadiums and arenas across the country on technology integration that increases interactivity, making spectators a more active part of the overall experience. By Jennifer Guhl

Features

Technology

24 Countdown to InfoComm InfoComm show.

32 Opportunities Expand for LED Video Walls

By Katie Makal

Key trends in the video

Top manufacturers share their thoughts on the 2021

30 CTSI Upgrades National Governors Association HQ From the lobby to the cafe to conference rooms,

installation flexibility, resolution, and accessibility.

By Ledetta Asfa-Wossen

the new digital signage network from LG Business

36 Trends in Enterprise Streaming

Solutions enhances the NGA’s flexibility and

While the trend toward enterprise video streaming to

provides simple bring-your-own-device (BYOD)

reach remote audiences may have already begun prior

meeting spaces that deliver a variety of benefits

to the COVID-19 pandemic, continued social

for workers.

distancing measures have sent this transition into

By Katie Makal

overdrive.

People 20 Executive Q&A

By Macy O’Hearn

Viewpoint

Black Box’s Bridget Hayes discusses embracing the

42 Do What Is Right, Not What Is Easy

power of Ethernet.

Many AV integration firms fail to recognize that

By Katie Makal

achieving success is often the direct result of

21 Tech Tales Digital signage, once a basic tool used by businesses to

30

wall space include increasing display sizes,

30 36

company ethics, of doing the right thing instead of the easy thing.

By Jay B. Myers

share static updates, has evolved to offer more complex content and real-time updates in any type of environment or in any form, from a video wall to a 4K touchscreen.

By Jason Shelton

Departments 18 ASSOCIATION NEWS 22 PEOPLE NEWS 38 PRODUCTS

Vol. 28 No. 10 October 2021 Systems Contractor News (ISSN 1078-4993) is published monthly by Future US, Inc., 11 West 42nd Street, 15th Floor, New York, NY 10036-8002. Periodical postage paid at New York, NY and additional mailing offices. POSTMASTER: send address changes to: SYSTEMS CONTRACTOR NEWS, P.O. Box 1051, Lowell, MA 01853.

Subscribe online at www.MySCNews.com. Please allow 6-8 weeks for address changes to take effect. ©Copyright 2021 by Future US, Inc. PRINTED IN U.S.A.

4

SCN // October 2021 // avnetwork.com

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EDITORIAL avnetwork.com

KATIE MAKAL

Content Manager

EMAIL

katie.makal@futurenet.com

Community O

h, hello, friends. Many of you may not know me, though I’ve been here for a while. I’ve been content manager of Systems Contractor News since December of

2019 but have mostly worked behind the scenes, keeping the content flowing

INSTAGRAM

@scnmagazine

Content Manager Katie Makal Contributors Ledetta Asfa-Wossen, Margot Douaihy, Ph.D., Jennifer Guhl, Macy O’Hearn, Jay B. Myers, Jenny Priestley, Jason Shelton Group Art Director Nicole Cobban Art Editor Rob Crossland

editor’s note, as we’re very close to signing the contract with our new editor following

Production Managers Nicole Schilling, Heather Tatrow

Megan Dutta’s departure last month.

While we’re here, let’s talk about community, and about InfoComm, the focus of a In a recent conversation with AVNation founder Tim Albright, AVIXA CEO Dave Labuskes reiterated that InfoComm will go on as an in-person tradeshow this year in

A DV E R T I S I N G S A L E S

Vice President, AV/Consumer Electronics & Pro Audio Adam Goldstein, adam.goldstein@futurenet.com, 212-378-0465

Orlando in October, unless state or federal law is enacted to forbid it, which seems unlikely. He and the AVIXA organization are committed to bringing the industry together

TWEET US What does the #ProAV community mean to you?

CONTENT

VP/Content Creation Anthony Savona

smoothly in print, online, and in our newsletters. I expect this will be my first and last

great deal of effort and planning here at Future and in the pro AV industry at large.

TWITTER twitter.com/scnmag

OCTOBER 2021 VOL. 28 NO. 10

again with proper health guidelines in place to keep attendees safe. All who participate in the show in any capacity must provide proof of a negative COVID-19 test result within five days of the show or proof of full vaccination. AVIXA announced that it has chosen using CLEAR’s Health Pass app as the method attendees will use to show their vaccination status or test results. Further, everyone participating in the show will be required to wear a mask, regardless of their COVID-19 vaccination status.

With these health safeguards in place, the show will go on. “There is no greater physical manifestation of the marketplace than a tradeshow. Nor is there a greater physical manifestation of community than that tradeshow,” he said.

“Tradeshows are about commerce, tradeshows are about networking and learning, and they’re also about community. I think about what all of us around the world have gone through since January or February of last year and can’t imagine spending a day with more than 10 people being anything but a glorious success. And I’m very confident there will be more than 10 people [at InfoComm this year]. I think that is success.”

Labuskes defines success as choosing to come together again despite the obstacles and finding ways to get back to business.

Sales John Casey, john.casey@futurenet.com, 845-678-3839 Janis Crowley, janis.crowley@futurenet.com, 845-414-6791 Debbie Rosenthal, debbie.rosenthal@futurenet.com, 212-378-0468 Zahra Majma, zahra.majma@futurenet.com, 845-678-3752 Andi Tureson andi.tureson@futurenet.com SUBSCRIBER CUSTOMER SERVICE

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I’ll be at InfoComm in Orlando in October and I hope to see you there.

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M A N AG E M E N T

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Registered office: Quay House, The Ambury, Bath BA1 1UA. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Future cannot accept any responsibility for errors or inaccuracies in such information. You are advised to contact manufacturers and retailers directly with regard to the price of products/services referred to in this publication. Apps and websites mentioned in this publication are not under our control. We are not responsible for their contents or any other changes or updates to them. This magazine is fully independent and not affiliated in any way with the companies mentioned herein.

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CALL FOR ENTRIES: JOIN THE SCN TOP 50

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Get recognized as a top AV integration firm by submitting your entry for the 2021 SCN Top 50.

Entries will be judged on a three-year average of revenue in lieu of predicted one-year revenues.

BIT.LY/2021SCNTOP50 4 SCN // June 2021 // avnetwork.com To be eligible for Top 50 consideration, the firm's revenue for commercial AV system design and installation must account 4 SCN // June 2021 // avnetwork.com for more than 50 percent of its total revenue. Entries must be submitted by 11 p.m. ET on Wednesday, Oct. 28, 2021.

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Chief executive Zillah Byng-Thorne Non-executive chairman Richard Huntingford Chief financial officer Rachel Addison Tel +44 (0)1225 442 244

NEWS HIGHLIGHTS

BrightSign Powers AT&T Digital Kiosk at Sam’s Club Los Gatos, CA—Kollins Communications recently partnered with digital signage media player company BrightSign and Visual Communications to create a compelling in-store digital customer experience at Sam’s Club stores throughout the United States. The fully digital project, commissioned by AT&T Services, encompassed a comprehensive digital retail kiosk to merchandise AT&T wireless, TV and broadband services without conventional printed signage or price tags.

Functionally, AT&T Services wanted to be able to remotely monitor the kiosks for operability and functionality, and needed the kiosks to be easily serviceable in the field with plug-and-play components.

Top 5 Stories on avnetwork.com 5. AVIXA CEO Dave Labuskes: “We Will Be Having InfoComm” 4. The Latest High-Brightness Large-Venue Projectors 3. Selecting the Right Microphone for Your Conference Room 2. Music Festivals Are Back. Are You Prepared to Deal with the New Normal?

1. Planning Your In-Person InfoComm 2021 Experience

POPULAR POSTS Healthy Signs

BY COLIN FARQUHAR The last 18

The Need for Diversity in Education

months have been among the most

BY SAMANTHA VENTURA CEDIA sup-

challenging just about every healthcare institution in the world has ever faced. The upshot of a rapidly evolving long-term medical crisis has been that communication—with patients, families, staff, contractors and other visitors—has been critical to the successful ongoing operation of healthcare facilities of all types. Having the right technologies in place to manage and provide effective and safe communications has been essential.

8

SCN // October 2021 // avnetwork.com

ports the education of our members and everyone in our industry by offering learning opportunities in a variety of ways: in-person training, virtual events, online in the CEDIA Academy, podcasts, white papers, blogs, and articles, to name just a few. Our commitment to our learners is threefold: The education provided should always be relevant, engaging, and meet the needs of every learner in attendance.

Streaming Concerns for Houses of Worship

BY MATTHEW KOSHY Lockdowns might be easing, but for houses of worship, livestreamed services and quality video content aren’t going anywhere. For many worshippers, being able to access religious services and content virtually was not only essential during lockdowns, but it gave them the flexibility to worship when they wanted, from wherever they wanted. To make sure that they continue to meet expectations, HoWs will need to keep up with the latest video trends.

NEWS

Almo Pro A/V to Host Hybrid E4 Experience on Nov. 30

S

taying ahead of the needs of its partner community and challenges related to the ongoing COVID-19 pandemic, distributor

Almo Professional A/V announced the creation of a hybrid E4 event that will feature a combination of in-person and virtual content. Taking place in Dallas (and online) on Nov. 30, this event marks the first time that Almo has combined the regional, in-person educational and product showcase format of an E4 Experience with its virtual E4 Evolution (E4v) in a single event.

At the same time, based on feedback from a variety of participants, E4 Experience Boston, originally scheduled to take place on Oct. 7, 2021, has been rescheduled to Oct. 20, 2022.

“One thing we’ve learned throughout the course of this pandemic is that we’ve got to be ready to maneuver plans quickly to adapt to changing local, regional, and national requirements,” said Melody Craigmyle, vice president of marketing and communications for Almo Corp.

Regarding the Boston event, she added, “Local requirements vary based on region, and after careful consideration and in-depth discussions with our E4 exhibitors and educators, combined with consultation from our event venue team, we determined it would be best to reschedule E4 Boston for 2022. Many factors were considered before making the final decision, and while we looked forward to spending time with our partners in the Eastern region, we hope to see many of them at InfoComm in October.”

The 2021 SCN Top 50 is now open for submissions.

AV integration firms: enter today for a chance to be listed among Systems Contractor News’ Top 50 systems integrators in the commercial AV industry for 2021. The top 50 entries will be published in the December 2021 issue of SCN. To be eligible for Top 50 consideration, a company’s revenue for commercial AV system design and installation must account for over 50 percent of its total revenue.

Entries are due by 11 p.m. on Wednesday, Oct. 28.

The entry form is available at bit.ly/2021SCNTop50.

10

SCN // October 2021 // avnetwork.com

NEWS A newly deployed Matrox and AGELEC video wall solution is a central feature of the French National Railway Company’s (SNCF) new operational center at Lyon-Part-Dieu station. The operational center there includes two control rooms that are purpose-built for 24/7 site management and customer support. According to Manuel Amenedo, project director at SNCF’s Auvergne Rhône Alpes Regional Station Management Team, the operational center (COEG) plays a vital role in the SNCF’s daily operations. “The head of the COEG translates railway language to the passengers in the station,” he said.

AtlasIED Joins PSNI as Preferred Partner

A

tlasIED is now a global preferred vendor partner (PVP) for the PSNI Global Alliance. As a global PVP, AtlasIED joins PSNI’s wide-rang-

ing portfolio of pro AV technology across the world.

“We are proud to welcome AtlasIED to our lineup of Global Preferred Vendor Partners,” said Tom Roberts, PSNI’s director of vendor programs. “With over eight decades of experience, they are a brand that reaches a broad variety of markets. With a strong product range of over 2,00 products and an excellent support network, they are a fantastic addition to the Alliance, and we look forward to great things together.”

“PSNI is widely regarded as a premier global alliance within the audiovisual industry,” said Michael Peveler, vice president of sales at AtlasIED. “As a preferred vendor partner, we’re looking forward to adding value and resources to support the success of an already strong group of global integrators.”

Offering mass notification, life safety, VoIP, background music, paging, and sound-masking systems, AtlasIED delivers more than 2,000 audio solutions with a variety of resources to help integrators sell, design and install audio communication technologies. Family-owned, the company operates from nine locations across the world, as well as through an established network of representatives and distributors.

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SCN // October 2021 // avnetwork.com

NEWS

Futuresource Sees AV Opportunities in Education Market

D

espite the majority of school districts in the

However, priorities are

United States having at least one form of

wide-ranging, and schools

display device installed, there are still many

need to look not only at

opportunities for technology vendors, according to a

their devices, but the

new EdTech report from Futuresource Consulting. The

infrastructure and connec-

report, based on interviews with 488 school districts

tivity surrounding it.

across all 50 states, reveals that much of the installed

“This interactive panel

display technology is non-interactive, which is out of

uptake is being driven by

step with the current learning environment.

the new collaborative

Interactive flat panels have a far lower coverage, at

experiences that have been

Samsung 85-inch Interactive Display

two in every three school districts, and this is where

afforded to students and teachers alike,” said Chris

for EdTech, with last year’s growth predictions

the growth can be expected. There’s also an opportu-

Pennell, principal analyst, Futuresource Consulting.

coming to fruition this year. Classroom coverage is

nity for interactive whiteboard vendors, based on

“It’s an acceleration of what was already beginning to

now at 77 percent, with purchase priorities focusing

decision-maker plans and the device types they have

happen pre-pandemic. Pupils are becoming increas-

on ease of setup, price and sound quality. Ahead of

expressed an interest in.

ingly familiar with technology. It’s integral to their

many other EdTech solutions, loudspeakers are

everyday lives. And now it’s fundamental to their

ultimately one of the best tools to combat the

academic progression.”

negative effects of overcrowding in classrooms,

Equipment mobility also plays a role in AV display decisions, with equipment sharing both within a single classroom and between classroom settings.

The loudspeaker segment is another high point

according to Pennell.

avnetwork.com // October 2021 // SCN

13

NEWS The headquarters of Plaza Coral Gables features a nearly 26-foot-long, 26-foot-high Planar DirectLight X LED Video Wall System installed by integrator Pro Sound & Video. Not only is it a dramatic visual feature and building amenity, the outsized display also serves as a community wall that displays curated digital artwork from local artists.

Telestream Acquires Sherpa Digital Media Telestream continues on its acquisition path with the purchase of Sherpa Digital Media,

2021 Mark Brunner Professional Audio Scholarships Awarded

T

he Professional Audio Manufacturers Alliance

use toward consumer advocacy, pushing the innovation

(PAMA), in partnership with Shure, announced

envelope and preserving the integrity of iconic systems.

the recipients of the Mark Brunner Professional

which will expand the company’s market

Audio Scholarship, which celebrates the life and

presence in hosting and distributing live

accomplishments of the longtime Shure

event productions.

executive and PAMA board member. Emma

“Sherpa Digital Media has built a solid

Dennis Freeman has completed one year of a fouryear program in Audio Production at Middle Tennessee State University. Freeman was an honors student at a high school for creative and performing

Brooks from Berklee College of Music and

arts, where he played the tuba and trombone.

platform that many rely on to stream their

Dennis Freeman from Middle Tennessee

Upon graduation, Freeman wants to create a

live, interactive events, and we intend to

State University are the first recipients of the

youth program in Memphis for kids who want

continue its development to expand into

annual scholarship ($2,000), which will be

to learn audio skills.

new areas such as using our Wirecast

offered annually to students worldwide who are

product to produce events distributed on

pursuing an education in professional audio.

the platform,” said Telestream CEO Dan Castles.

On behalf of PAMA, Chris Regan, chair of the board of directors, said, “I know Mark would be

Emma Brooks has completed two years of a

extremely happy with the two recipients of this

four-year program in Music Production and

year’s scholarship in his name. One of Mark’s

The live and on-demand event platform

Engineering at Berklee. She is currently a

passions was to educate and mentor, always

enables customers to create live events and

Music Studio Enablement intern at Dolby

sharing his knowledge and wisdom with so

webinars, and includes breakout rooms,

Laboratories and a former sales associate at

video hosting, marketing automation

Guitar Center in Boston. Passionate about

integration, secure streaming, a customized

analog and digital audio and the roles of physics,

look and feel, and the ability to scale up to

architectural acoustics, and room design,

hundreds of thousands of viewers.

Brooks wants to put her growing knowledge to

many people throughout his career. Presenting Emma and Dennis with this scholarship is our way of honoring Mark’s legacy while Dennis Freeman and Emma Brooks

supporting and hopefully jumpstarting their careers.”

DCC Technology Forms Exertis N.A. Business Unit DCC Technology, an international technology value-added distributor, announced the formation of a new business unit, Exertis North America, to manage the operations of its recent acquisitions of Jam Industries and Stampede.

Longtime Jam Industries president and CEO Marty Szpiro is stepping up to serve as president and CEO of Exertis North America. Stuart Frenkel, Jam Industries’ current CFO, will become president of the renamed Exertis/Jam. Stampede, which rebranded as Exertis in 2020, will operate under the Exertis Pro AV banner led by John Dunne, its president and managing director.

“DCC Technology’s has established leadership positions in selected value-added distribution specialisms in North America,” said Tim Griffin, managing director of DCC technology.

“The rebranding of Jam Industries to Exertis/Jam is a natural next step as we continue our focus on our people, our vendors, and our customers. We Marty Szpiro

14

have a great team in place and the journey has just begun.”

SCN // October 2021 // avnetwork.com

NEWS

PSNI Takes ‘Built for You’ Ethos to the Next Level

By Margot Douaihy, Ph.D.

mission is embodied by PSNI’s 200-plus Certified Service Providers (CSPs, aka partners) who deliver

A

AV services to their clients using the highest s the world’s foremost professional

quality standards.

association of integrators, manufacturers,

The ongoing marriage of AV with IT, plus the

Vislink Acquires Mobile Viewpoint

continuing trend to remote collaboration acceler-

Vislink has bought Mobile Viewpoint, a mobile

200-location-strong PSNI Global Alliance has been

ated by COVID-19 lockdowns, has motivated the

live streaming solution company, in a cash deal

the go-to source for AV customers since its found-

PSNI to update its CSP ecosystem.

worth $18.3 million. According to Vislink, the deal

distributors, and service partners, the

ing in 1986. But technologies—and client needs—

“We’re seeing increasing customer demand for

enables it to fulfill its strategic aim of providing

have changed dramatically since then. Add to that a

solutions that support more unified communica-

an industry-leading portfolio of live video

once-in-a-century pandemic and its ripple effects

tions and collaboration (UCC) than what was

acquisition, contribution and distribution

for travel and supply chains. Those are some of the

traditionally offered by a typical AV integrator,”

solutions. The company added that the deal will

drivers behind PSNI’s new website, equipped with

Miller said. To address this demand, the PSNI

see it drive forward its planned Connected Edge

an intuitive end-user resource, and their client-

Global Alliance is assessing its current CSP ecosys-

solutions, which will leverage IP networks to

centric motto, “Built for You.”

tem to see which skills and resources its members

provide customers with low latency, high-capac-

currently possess, and to seek out new strategic or

ity ultrafast live video transport that can use AI to

“Our tagline reflects our mission and our culture,” said Christopher Miller, PSNI Global

vendor partners to fill in any gaps.

Alliance’s executive director. “From

“The AV industry is evolving, and it’s

automate workflows.

Mickey Miller, CEO of Vislink, said, “Mobile

forming the Alliance and realizing that

not fully linear anymore,” said Miller.

Viewpoint provides us with innovative technolo-

customers need services outside of their

“The PSNI Global Alliance recognizes that

gies and solutions that, combined with Vislink’s

borders, to supporting integrators as they

external trades in the electrical and other

capabilities, will enable our customers to acquire

ensure the best end results, we are indeed

industries offer unique skills that can help

and deliver video over any preferred public or

‘Built for You.’ We also recognize that end

us deliver the total solutions that custom-

user needs are changing.”

ers want today. So, we are forming alliances

The new messaging is “the cusp of

outside of the AV industry to provide those

what the PSNI Global Alliance

solutions.”

growth opportunity for us as 5G and other new networks, along with machine learning, are about to revolutionize how video is produced and transported.

is all about,” Miller said.

And the customer-focused

PSNI executive director Chris Miller

Videotel Digital Gathers Advisory Board

Videotel Digital has established an advisory board that will provide feedback and recommendations to improve existing and future products offered by the digital signage technology manufacturer. The advisory board debuts with three market-focused councils—aquariums, museums, and houses of worship—whose members are users of Videotel Digital technologies in their work.

Videotel Digital advisory board members will meet quarterly to provide feedback and recommendations for improvements on existing and proposed products.

avnetwork.com // October 2021 // SCN

private network. This presents a tremendous

15

NEWS

Daktronics Transparent LED Elements Enliven Beijing Mall

T

he façade of Yuanyang Mall, a shopping mall

allowing those inside the mall to see outside to the

totaling 228 square meters. On a separate part of the

being built at Beijing Sino-Ocean Ledi Port in

street as well as letting natural light pass into the

building, a west-facing screen will measure 9 meters

China, will feature three transparent LED

building. At the same time, the LEDs form a visual

high by 11 meters wide and will wrap around the corner

displays designed, manufactured and installed by

image that can be viewed from those passing by and

of the building into a south-facing screen that will

Daktronics.

connect with audiences and potential mall customers.

measure 9 meters high by 19 meters wide at the top,

The mall is expected to open next year.

with a 24-meter curve from the bottom left of the

The three transparent LED displays will allow the Yuanyahg Mall to share messages with shoppers,

The displays will feature 25mm pixel spacing and

display to the top right corner of the display. The curve

highlight stores in the mall, and promote upcoming

combine for 488 total square meters. The south-facing

follows the building’s architecture to create a visually

events and sales. The technology itself is transparent,

screen will measure 19 meters high by 12 meters wide

aesthetic appearance unique to the shopping center.

Carousel Digital Signage Transforms Maine School Instead of relying on the school’s outdated and

public address audio to keep staff and students

fostering a stronger sense of community and

intrusive P.A. system to deliver announcements, a

informed. This became increasingly challenging

school spirit.

Carousel Cloud network is being used to deliver

due to the COVID-19 pandemic, as the number of

timely digital signage content to the 63 displays in

announcements quickly became overwhelming.

office, principal’s office, and guidance office to

Mount Desert Island High School in Bar Harbor,

The shift to digital signage provides everyone

create and contribute high-quality content

ME. The displays are located in all classrooms and

inside the school with immediate access to

instead of running it through me to manage,” said

several common areas.

information that often changes quickly, while also

Mark Arnold, the school’s educational technology

Carousel Digital Signage partner Jamf recommended the use of Carousel Cloud as a

“Carousel Cloud allows staff inside the main

director.

“The ability to reach out students directly with

lightweight, IT-friendly platform to deliver digital

important messages during school hours and then

signage content to Apple TV devices, as the school

share that same content on social media means

happened to have televisions and Apple TV

that we are now consistently reaching a much

devices within their classrooms for educational

broader population,” Arnold added. “Students are

purposes. Jamf specializes in converting Apple TV

also sharing what they see on the screens with

devices to digital signage players, and Carousel

their parents. The reception to what we are doing

Digital Signage offers a native iOS app for playing

with digital signage has been very positive.”

out digital signage content.

The installation marks a first for Mount Desert High School, which relied exclusively on email and

16

SCN // October 2021 // avnetwork.com

The shift to digital signage provides everyone in the school timely access to important information.

ASSOCIATIONS NEWS

comments is that the pinch

economic uncertainty, and rebounding demand were

from these two negatives is

all more significant causes. The freight prices are a

likely temporary, with COVID-

direct product of these causes, as they largely reflect

19 case counts appearing to

pandemic-caused port and border closures, with this

have just passed their peak (as

summer’s demand rebound an exacerbating factor.

of mid-September) and recent AVIXA research suggesting

As Expected, A Rebound

A

Before August, the July AV Employment Index (AVI-E) was a disappointment, coming in substantially

supply issues will show improvement in most areas by

lower than June and showing only modest payroll

the start of 2022.

growth. In the write-up about the results, AVIXA

“One advantage of the supply issues AV compa-

analysts predicted a rebound for August. Happily, we

nies are facing is that they are, in a sense, treatable,”

can now report that a rebound is exactly what hap-

said Peter Hansen, economic analyst, AVIXA. “In

pened, as the AVI-E accelerated from 55.7 in July to 61.3

other words, companies have a lot of tactics they can

in August. In the wider economy, the news was less

VIXA’s latest Pro AV Business Index shows

deploy to respond to the challenges. We go into way

positive. The U.S. employment market added only

strong growth continued in August, with the

more detail in our recent report, but one strategy that

235,000 jobs in August, well under the 720,000 that

AV Sales Index (AVI-S) registering at 68.2.

our data shows has proven unexpectedly successful is

economists had been predicting. The leisure and

passing along price increases to consumers.”

hospitality sector was one of the harder hit sectors in

This month’s high pace of growth meant that the three-month average this summer was 67.9, the

A large piece of the current supply trouble is the

August, while education and professional and business

highest three-month average for any period in the

rising cost of shipping. The Frieghtos Baltic Index

services added significant numbers of jobs. Integrators

history of Pro AV Business Index. The 68.2 August mark

Global Container Freight Index reached its highest

and AV suppliers can expect to see some of this pattern

was also an acceleration from July, when the index

weekly close in history on Sept. 10, a level more than

reflected on their project pipeline in the short term.

registered a still rapid 66.0.

5x higher than the same point in 2020 and almost 10x

Visit www.avixa.org/AVindex to access the free

higher than the same point in 2019. In the AVIXA

monthly Pro AV Business Index reports and learn more

ments from survey respondents, which primarily

report Hansen mentions, AVIXA found that while

about the methodology. For more information about

referenced either the coronavirus delta variant or

microchips have been commonly cited as the primary

joining the AVIXA Insights Community, visit www.

supply difficulties. The silver lining to the negative

cause of AV supply difficulties, the pandemic,

avixa.org/AVIP.

Despite growth, there were many negative com-

avnetwork.com // October 2021 // SCN

17

NEWS ASSOCIATIONS

InfoComm to Require Vaccination or Negative COVID Test

I

n a joint letter to the pro AV community in late

place a comprehensive plan that prioritizes health and

InfoComm show community to return in person, including

August, AVIXA CEO David Labuskes and AVIXA

safety for all who attend.

a high percentage of those who are or intend to be

senior vice president Rochelle Richardson

We recently shared that regardless of vaccination

vaccinated, as well as steady attendee registration. We

announced that all who participate in InfoComm 2021

status, masks would be required for all, as well as six-foot

acknowledge some important parts of our community will

in any capacity must provide proof of a negative

social distancing is recommended across the Orange

not be able to participate with us this year, and we, like

COVID-19 test result or proof of full vaccination.

County Convention Center and InfoComm events. Over the

many of you, are disappointed because we miss being with

Further, masks will be required to be worn by all

past several weeks we have also worked to finalize the

them and want to reconnect in person. But please know

individuals regardless of COVID-19 vaccination

additional protocols that will maximize the health and

that for those attendees or exhibitors that have decided

status.

safety of all in attendance through guidance from both

2021 isn’t their year, we respect and appreciate all of you.

AVIXA is set to take place in person in Orlando, FL, Oct. 23-29.

Following is the text of AVIXA’s health and safety update.

local and national health authorities including Orlando

which will live stream Oct. 27–29 from the InfoComm 2021

for Disease Control and Prevention (CDC).

in-person event, which will feature the InfoComm Morning

InfoComm has updated its health and safety protocols to require that all who attend the show must provide one of

Dear InfoComm Show Community, We could not be more excited to welcome you back to InfoComm this October in Orlando to get back to business

We are also excited to announce our virtual program

Health, the Florida Department of Health, and the Centers

the following: (i) proof of a negative COVID-19 test result OR (ii) proof of full vaccination.

We will continue to monitor guidelines and will follow

Show, sessions from the Technology Innovation Stage and a daily Wrap-Up Show. All to be announced soon.

InfoComm is our opportunity for the industry to reengage and we are ready to provide the largest, most exciting event in North America focused on the pro AV

and celebrate the resiliency of our industry. While

applicable federal, state, and local laws, adapting our

industry to see the latest technology, learn new skills, and

enthusiasm is building with so many of you contributing to

protocols accordingly. We will share updates and details on

grow your network, while safeguarding those in attend-

our All In for InfoComm campaign and exhibitors already

implementation and other safety measures under

ance with practical health and safety protocols.

preparing for their time on the show floor, we are also

consideration. Visit https://www.infocommshow.org/

regularly monitoring the spread of the COVID-19 delta

health-safety for updates.

variant and want to assure you that we are putting into

Multiple indicators show a strong eagerness among the

We genuinely appreciate the support and participation of the InfoComm community and look forward to seeing you in Orlando.

InfoComm: Pro AV Design and Integration Education Program AVIXA has put together a rich education program

encing, streaming, hosting, and remote work tools

inclusive design. The session will look at how Microsoft

focused on pro AV design and integration that will

became critical overnight. Bo Toof, senior video

and the University of Cambridge’s Inclusive Design

be part of InfoComm 2021. The program, scheduled

producer and streaming specialist at Partners

Toolkits have been used in real-world situations, as well

to take place on Thursday, Oct. 28, will explore key

HealthCare, will share success stories, including a

as a case study of inclusive design principles on AV

factors influencing design and integration, from the

high-visibility livestreamed Harvard Medical Grands

systems design projects for performing arts and

pandemic to inclusivity.

Rounds presentation and interview with Dr. Anthony

education projects.

“AV experiences start with insightful designs, and InfoComm 2021 is offering a variety of perspectives to

Fauci, director of National Institute of Allergy and Infectious Diseases (NIAD).

How Strategy Defines Workplace Content Design and Implementation: This session is presented

enhance your design and integration toolbox,” said Annette Sandler, director of live content U.S. /Canada,

Getting Real About Inclusive Design: In this session,

by Emily Conrad, co-founder and president of

AVIXA. “A theme that’s woven throughout this

Bren Walker, partner and principal of integrated

Tessellate Studio, and Rachel Casanova, senior

program is the importance of designing for all. These

systems at Kirkegaard, will discuss the key principles of

managing director of Cushman & Wakef ield.

sessions will challenge the way you approach design

inclusive design, the relationship between diversity

Conrad and Casanova are collaborators def ining a

to create a better AV experience for everyone.”

and inclusive design, how inclusive design relates to

holistic workplace experience with a goal to create

universal design and accessibility, and the ROI of

off ice spaces people want to go to every day. In this

Redesigning the Virtual Healthcare Workspace

session, they will offer an overview of the

During a Pandemic: This session will explore how

process that shapes their experiential

Mass General Brigham healthcare system’s

projects and detailed techniques and

collaborative media department and its teleconfer-

technologies they employ.

18

SCN // October 2021 // avnetwork.com

PEOPLE EXECUTIVE Q&A

Embracing the Power of Ethernet Black Box’s Bridget Hayes Says the Pro AV Community Has Finally Reached the Inflection Point of AV over IP Distribution

Bridget Hayes Position: Global TPS Marketing Director Company: Black Box Overtime: I am a traveler by heart and love the freedom of travel. As a family, we have invested in a motor home, and every other weekend you will find us cruising to find the next beauty spot to wild camp. I

By Katie Makal

: What is your position and what does it entail?

tactics to achieve our overall goals. This experience

use this time to reflect and breathe, to take time out,

and my understanding of Black Box’s overall

and to disconnect from technology and the hustle

business and markets has led me to drive a fast-

and bustle of day-to-day life. It’s a reset for me.

paced and high-performance marketing team that

What are your responsibilities?

develops and delivers on our core integrated

Bridget Hayes: Global TPS marketing director. I lead

campaigns.

BH: In the world of video, we are finally reaching

the TPS marketing team and strategy for the Black Box products business. : How long have you been in this position?

BH: Since April 1, 2021. : How has your background prepared you for

: Where do you see the pro AV heading?

: What are your short- and long-term goals?

the inflection point of AV over IP. This is due to the

BH: Black Box is a very customer-centric company,

fact that AV is simply everywhere. The pro AV

and we aim to provide the best products and services

community has finally stopped resisting IP-based

to our customers in our different verticals, which

video and audio distribution. The adoption rate has

include, of course, the pro KVM and pro AV markets.

increased dramatically. We are going to see far more

We continue to raise awareness of our pro KVM

interactive and interconnected solutions in the

your role?

and pro AV offerings through creative and effective

future. Simple solutions are still going to exist,

BH: I started with Black Box in September 2017 as

branding and by supporting the sales organization

obviously, but importantly, for mass scalability, IP

the company’s UK channel manager. It’s been my

while delivering a personalized digital experience

projects will depend on reliability and usability.

experience that Black Box recognizes the talent of

throughout the customer lifecycle.

its employees; I progressed to the position of Nordic and UK sales director, and then recently I was

: Are there new initiatives we are likely to see : What is the greatest challenge you face?

from Black Box?

promoted to TPS global marketing director. I have a

BH: Business is full of challenges. As a rule, it’s

BH: There are some amazing things happening now

solid background in sales and indirect channel

always important to be agile and flexible to best serve

and on the horizon from Black Box. Black Box is

development, which involved driving the right

customers.

known for products that make AV easy: easy to deploy, easy to expand, and easy to operate. Our three most prominent product lines—MCX Network AV, Radian Flex Video Walls, and iCompel Digital Signage—all accomplish that goal. What we are doing now will benefit both existing and future customers. As we look further out, we are integrating more to automate AV and make the AV experience far more efficient for end users and for our contractor partners. : How can systems contractors better position themselves to profit from products and/or services you have to offer?

BH: Two big things here. First, start every project with an AV strategy. This means for both shortand long-term projects. Whether for a 4x4 matrix or an interconnected signage platform that connects to the access control system, you need to have a strategy.

And second, embrace the power of Ethernet regardless of the size of your project. Don’t shy away from IP-based systems for small deployments. Using AV over IP means expansibility and scalability in the future. Embracing AV over IP as a standard allows the contractor to leverage that standard for future projects with the end user, regardless of whether those systems will be

Black Box’s MediaCento IPX provides HDMI-over-IP distribution, switching, and video wall control.

20

SCN // October 2021 // avnetwork.com

interconnected.

TECH TALES PEOPLE GETTY IMAGES/ALEXANDER SPATARI

How to Create Interactive Experiences Using Digital Signage

By Jason Shelton

information that’s easy to read and helps them

exhibits and galleries at a museum, they benefit from

decide what they’d like to eat. By integrating displays

easily visible digital signage mounted on walls or

with crisp visuals that can be read even in direct

ceilings that provides additional information about

n today’s digital world, information has never

sunlight, the restaurant can clearly present informa-

the artwork. Video tutorials or interviews about the

been more accessible online, whether on web

tion about its dishes, including ingredients and

creation of the art piece, for instance, or visual assets

sites or in social media feeds. Customers expect

I

nutritional facts, and assist the customer’s decision-

that show the historical context of the exhibit will

the same quantity of information to be available

making process. It’s also important to invest in

enhance the experience and help to transport the

to them when they’re in physical public places,

software that helps to manage and update menu

guest into the stories behind each exhibit.

whether they’re attending an event or shopping

items in real time, accommodating

for a new pair of jeans. Not only do customers

seasonal specials or daily deals, which

digital signage to invite the customer

want the same quantity of information, they want

creates an opportunity to upsell and

into the design process and customize a

the same quality—that is, they expect that the

increase order sizes.

product, whether it’s a new paint color

information presented to them during in-person

For the retail store: Retail can use

For the hotel or hospitality venue:

for a living room or a custom shirt. Data

experiences will be just as interactive and engag-

During check-in, guests expect the lobby

collected about how the customer

ing as when they’re online.

and public areas in the hotel to provide

interacted with the content helps

guidance about where to go for a smooth

businesses understand their interests

nesses to share static updates, has evolved to offer

start to their stay, whether for work or

and needs, and ultimately improve store

more complex content and real-time updates in any

vacation. Digital signage can be lever-

offerings to enhance future customer

type of environment or in any form, from a video

aged throughout the venue to assist with

wall to a 4K touchscreen. Businesses can benefit

check-in (showing which counter is

from the integration of digital signage solutions to

available, for example), while signage in

help them elevate the customer experience and build

hallways and meeting spaces can be used as

loyalty, while at the same time increasing opera-

wayfinding devices to help guests locate their room

benefit from using this technology. By investing in

tional efficiencies and generating additional revenue

or meet up with colleagues. Digital signage can alert

these solutions, businesses can create a more

from advertising and upselling opportunities.

guests in real time in the event of an emergency,

informative and interactive experience that keeps

Digital signage, once a basic tool used by busi-

Here’s how digital signage can advance different types of customer interactions and business scenarios.

For the quick-service restaurant: When entering a drive-thru, customers immediately look for

interactions.

Jason Shelton

There are many different applications of digital signage for public spaces in various markets, though all businesses can

leading them to safety, or during construction,

customers coming back for more.

informing them that they need to find a different

Jason Shelton is senior solutions development

rendezvous location.

manager at Panasonic System Solutions Company

For the museum: As guests wander through

of North America.

avnetwork.com // October 2021 // SCN

21

PEOPLE NEWSMAKERS

ALESIA HENDLEY has joined

said, “This partnership will help our business

AUDINATE as business develop-

grow and allow our services to expand, while

ment representative. In her new

we remain committed to our very high standard

role, she will play a key part in

in communication technology and exceptional

Audinate’s System Solutions

customer service.”

KEY DIGITAL has

Rep News

appointed NFS COMMUNICATIONS as its manufacturer’s rep for the U.S. Northeast,

including the states of New York, New Jersey,

team and focus on developing Adding to its

Massachusetts, Connecticut, Rhode Island,

accounts for our Dante Domain Manager software.

presence in

New Hampshire, Vermont and Maine.

Prior to joining Audinate, Hendley spent three years

central

at Access Networks as a sales engineer.

Florida,

VIDEO MOUNT PRODUCTS, a provider of

CLAIR

mounting solutions for the security, commer-

GLOBAL

cial, CI, residential, and pro audio/video

INTEGRA-

markets, has retained JESCO MARKETING as

Alesia Hendley

new business and winning new

JOE DUNBAR is returning to his former employer, STARIN, A

Robert Batten (left)and Thursby Pierce

MIDWICH GROUP COMPANY, as

TION (CGI) has welcomed THURSBY PIERCE as

a key account manager – Mid-

senior account executive and ROBERT BATTEN as

west. Dunbar will be responsible

project manager. Batten and Pierce will aid in the

MEDIASTAR SYSTEMS has appointed inde-

for building and growing

implementation of company goals while adhering to

pendent rep organization VISITEC, which will

relationships with integrators

important deadlines and budget requirements. Both

work in partnership with MediaStar Systems’

and supporting the channel overall in the Midwest

will assist in helping CGI grow its business in themed

U.S. field sales and marketing team to expand

region.

attraction, immersive experience, museum, and

the company’s footprint in the United States.

Joe Dunbar

its new Florida representative.

entertainment attractions.

Preparing for the full return of

Lee Moro

live events, SOLOTECH

Coinciding with the launch of a

announced a number of additions

dedicated education division in

position of business manager. In this newly created

to its live productions leadership

North America, PPDS

role, Sumner will spearhead the growth of the

team. Among the changes, LEE

announced the appointment

L-Acoustics Creations brand throughout the United

MORO has been promoted to vice

of PATRICK VANTREESE as its

States and Canada. Sumner’s responsibilities include

president, operations. He will

first education sales manager.

exploring new business opportunities, developing

VanTreese will lead the

sales targets and strategies, gathering and sharing

oversee all aspects of logistics, from the warehouse to

Patrick VanTreese

staffing, working closely with the global operations

company’s strategy to create more engaging,

market intelligence, building and supporting the

team. Other personnel changes at Solotech include

collaborative, and inclusive learning environments

brand’s Certified Integrator network, and collabo-

the promotion of JOHN FLYNN to director, global

in schools, colleges, and universities in North

rating with the manufacturer’s application and

touring projects, and STEVE WASHINGTON’s

America, with PPDS’ dedicated range of Philips

communications teams.

promotion to director strategic R&D. JASON MCCA-

interactive displays for education. VanTreese was

RRICK has been promoted to director of operations –

previously regional sales manager at Asus and a

SHURE has hired PRAKASH

Nashville, while MIKE SMEATON has been hired as

senior account executive at Tech Data.

MOORUT as senior director of

director of operations – Las Vegas, and FRANK SNIPES

spectrum and regulatory affairs.

was hired as director of operations – Orlando. Finally,

UTAH

Moorut will be responsible for

SCOTT PRIMM has been hired as director of video

SCIENTIFIC

leading Shure’s efforts to

engineering.

announced

advocate for audio professionals

CHARLES MONTOYA has joined MAXHUB as director of sales for

that presi-

Prakash Moorut

dent and CEO

regulations. He will serve as Shure’s point person

as it pertains to industry

DAVE

with regulators, lawmakers, and industry associa-

BURLAND

tions and will partner with engineering and product

UC products. In the newly created

Dave Burland (left) and Brett Benson

position, Montoya will be

will be retiring after almost three decades with the

management to create a regulatory roadmap that

responsible for driving sales of

company. Burland plans to step down as president on

adheres to current and future policies. Before

MAXHUB UC products, obtaining

Oct. 1 and as CEO on Jan. 1, 2022. BRETT BENSON, the

coming to Shure, Moorut spent more than 10 years

videoconferencing certifications

company’s vice president of sales, will assume the

with Nokia, most recently serving as head of

from key industry organizations, managing the

roles of Utah Scientific president and CEO as Burland

spectrum standardization.

company’s ecommerce business for UC products, and

departs. Benson, who joined the Utah Scientific sales

helping to develop new MAXHUB UC products. He will

team in April 2017, is a 25-year veteran of the

Video lighting systems manu-

be based in Irvine, CA.

broadcast industry.

facturer BRIGHTLINE has hired

Charles Montoya

JOEY CLAYTON as sales Oklahoma City’s CORY’S AUDIO

L-ACOUSTICS CREATIONS,

operation manager. She will be

VISUAL has added senior vice

dedicated to bringing profes-

responsible for organizing order

president BRITT GOTCHER as

sional sound systems and

logistics and post-order

a company principal, making

immersive sound spaces to

Joey Clayton

Gotcher the first partner not

residential, marine, and

the company. ERIN NATH, who previously served as

architectural environments, has

sales operation manager for Brightline, has been

appointed MIKE SUMNER to the

promoted to AV account manager.

related to the Cory family Britt Gotcher

22

of owners. CEO Brad Poarch

SCN // October 2021 // avnetwork.com

Mike Sumner

customer communication for

JOHN STALEY

BUSINESS INFOCOMM 2021

The busy exhibit hall floor at InfoComm 2019.

Countdown to InfoComm Top Manufacturers Share Their Thoughts on the 2021 InfoComm Show

By Katie Makal

A

opportunities. We will take every care to safeguard

industry and a commitment to creating integrated

those in attendance with practical health and safety

experiences in their future career plans. We are

protocols,” Lloyd said.

passionate about mentoring and supporting those

ddressing the topic forefront on everyone’s

SCN spoke to several manufacturers ahead of the

mind this fall, the COVID-19 pandemic and

show to learn what technologies and trends they are

the delta variant of the coronavirus in par-

looking forward to seeing at InfoComm.

who will lead the AV industry in the decades to come.

Lauren Simmen, Senior Product Marketing

ticular, as well as InfoComm’s Florida location, will be keeping an unknown number of exhibitors and

Melody Craigmyle

Manager, Crestron

attendees away from InfoComm this year. Whether

Vice President of

There are a lot of things to

that number is some or many, AVIXA intends that

Marketing and

look forward to this year,

the show will go on and has put together a list of

Communications,

as many manufacturers

safety measures to protect the health of show par-

Almo Corp.

have been able to deliver

ticipants. In late August, AVIXA announced that all

While the technologies

groundbreaking products

who participate in InfoComm 2021 in any capac-

and trends are always

over the last 18 months. And for many, InfoComm will

ity must provide proof of a negative COVID-19 test

exciting to see at Info-

be the first time we see them in person. One element

result or proof of full vaccination.

In early September, Joé Lloyd, AVIXA’s senior director of communications, reiterated the organization’s intention that the show will take place and the

Comm, what we are looking forward to most is

I am most looking forward to is seeing what solutions

connecting with our industry partners in person, in a

are being brought to market to increase efficiency in

safe environment.

the new hybrid-first digital workplace. We spent the

Additionally, 2021 marks Almo’s 75th anniversary.

last year and a half learning how to support remote

hope that all who attend will have a positive experi-

As part of this yearlong celebration, we are giving back

work, and now, as employees are going back into

ence. “InfoComm remains an opportunity for the

to 75 different organizations representing causes that

offices, the mix of in-person and remote participants

industry to reengage and reconnect. We are ready to

are important to us professionally and personally.

will create new challenges and opportunities. I am

provide the most exciting event in North America

This includes a major donation to AVIXA’s Michael

eager and excited to see the innovative solutions that

serving the pro AV industry, where you can see the

Vergauwen Foundation, which awards scholarships to

will help guide customers in a seamless transition to

latest technologies, learn new skills, and forge new

college students who display enthusiasm for the AV

the hybrid-first digital workplace.

24

SCN // October 2021 // avnetwork.com

INFOCOMM 2021 BUSINESS

Gina Sansivero, Vice

partners and customers, is the opportunity Info-

Bridget Hayes, Global

President of Marketing

Comm affords us to see the products our strategic

TPS Marketing Director,

and Corporate

partners have launched over the last year in action.

Black Box

Communications,

That lets us provide our enterprise customers total

It has been a while since

AtlasIED

solutions that enable hybrid meetings to be immer-

most people in the

I believe InfoComm 2021

sive and equal regardless of teammates’ locations.

industry have been able to meet face-to-face, so

will be a show dedicated Tiffany Dozier, Vice

to community and

whether you’re attending

togetherness. I believe the in-person return of our

President of Sales, North

small, “family-tight” industry will overshadow a lot

America, B-Tech AV

Advances made with AV over IP will, of course, be of

of the incredible technology that will no doubt be on

Mounts

major interest. AV is simply everywhere, and the

display. But speaking of technology, the technology

I am looking forward to

adoption rate of AVoIP is steadily increasing. Also we

that is most flexible, intuitive, and in stock will likely

seeing the advance-

think attendees will be looking at their favorite

be the most well-received!

ments in display

vendors to showcase solutions that make AV easy to

technology at Info-

deploy, expand, and operate.

or exhibiting, an in-person trade show is a big deal.

Dana Corey, Senior Vice

Comm. Screens continue to get better, and OLED,

President and General

QLED, and Mini LED are all being incorporated into

Theis Mørk, Vice

Manager, Avocor

screen sizes of 85 inches or more. This creates

President Global

As enterprises are

amazing options for digital signage, classroom

Product Management,

determining how—and

enhancements, and workplace designs. As displays

EPOS

when—to return to the

continue to combine great internal technology and

InfoComm is one of the

office, the importance of

larger sizes, there will be an increased demand from

most comprehensive

creating dynamic meeting

users. Large displays can be mounted to stands,

events for audiovisual

spaces that can deliver an equitable experience to

carts, walls, and even ceilings. The right mounting

solutions, so it’s always a

both remote and on-site participants is paramount.

solution and display can create unlimited potential

great experience to be able to learn about new

One thing we are excited about, beyond seeing our

for installation.

products and innovations. While we’re excited for the

avnetwork.com // October 2021 // SCN

25

BUSINESS INFOCOMM 2021

event in its entirety, we are particularly interested to

effectively view content and participants—whether

immense change in the

learn more about the rich education program this year.

they are attending in person or remotely.

role of dvLED in regard to the customer experience.

Sessions will explore key aspects of the education sector that have become vitally important in the last

Ofelia Ruiz, Kramer

Businesses including

18 months, including access, inclusion, and hybrid

Regional Sales

offices, hotels, and

working models. These are all passion areas EPOS is

Manager–Latin America,

museums are opting to

exploring through our expanding product offerings.

Kramer

replace their existing LCD

First and foremost, I’m

displays with dvLED in

Ramzi Shakra, Product

looking forward to

order to create that “wow” factor. The increased use of

Manager, Large Venue

meeting face-to-face

dvLED provides a growth opportunity for vendors to

Projectors, Epson

with our customers and

create more compelling and artistic experiences for

America

colleagues. It has been too long. Personally, I’m very

customers, and I’m excited to see how manufacturers

Over the past 18 months,

interested to see products and solutions at InfoComm

will adapt to the trend.

the avenues in which we

geared toward the new hybrid working and learning

interact in business and

environments, as well as automated solutions to

Robert Detwiler,

education settings have

collaborate, share, and communicate in the strategic

Director of LED

drastically changed. As offices reopen and students

areas of networked software-based solutions,

Products, Planar

return to classrooms, technology is playing a pivotal

collaboration, unified communication, and cloud

Micro LED technology is

role in creating safe, engaging, and productive

technologies.

taking the industry by storm, delivering the

environments. Looking ahead to upcoming tech trends, innovations in display technology and collabo-

Megan Zeller, Director of Business

ration tools will make the hybrid model in corporate

Development, Peerless-AV

and education spaces seamless. Specifically, advance-

One trend I am most looking forward to seeing at

the highest brightness for truly unprecedented

ments in laser projectors paired with intuitive software

InfoComm this year is the increased use of direct view

close-viewing experiences. The very small size of each

and interactive tools will help create extra-large,

LED (dvLED) displays. As dvLED has become more

diode in a Micro LED display leaves more room for a

immersive visuals to ensure everyone can clearly and

affordable in the last two years, there has been an

black canvas, allowing customers to achieve greater

MISSION CRITICAL – VIDEO EXTENSION Active OpticAl cAbles

• Ultra-High Reliability DisplayPort, HDMI, DVI cables • Detachable Connectors facilitate installation • Field-Proven MTBF >150,000 hours • Lengths from 10-330 ft. (3-100m) • UL CMP-OF plenum rated • Up to 8K resolution

(888) 463-9927 • sales@dvigear.com

www.DVIGear.com/HyperLight © 2021 DVIGear, Inc.

26

SCN // October 2021 // avnetwork.com

WINNER

finest pixel pitches, the most uniform color, and

VIRTUAL EVENTS BUSINESS

detail with dark images and better overall contrast.

Patty Wanzer’s Top Picks for InfoComm 2021

Still an emerging technology, Micro LED will likely become mainstream as the technology advances and prices decrease. We’re excited to see Micro LED evolve and look forward to connecting with our industry peers to learn more about their interest as well as the new capabilities and applications we can help support.

Andrew Kornstein, Business Development Manager, Sennheiser The AV and IT world has had a whirlwind 18 months. The market has seen a raft of new demands and requirements for AV solutions across the workplace, classroom, and even at home—and the industry has delivered. As almost every organization and individual has had to adapt their hardware and software to participate in the new ways of working and learning, there has been a lot of creativity and innovation that will be on display for the first time at InfoComm 2021. I’m looking forward to seeing and experiencing all of these new AV technologies in

Education: Steve Greenblatt and Kelly Perkins will be presenting a very important topic this year. In light of changing work dynamics as a result of COVID-19, they will be discussing new approaches to hiring and retention. It’s up to the collective efforts of the people in our industry to keep the industry growing and ensure it receives the respect it deserves. I cannot image that “Recruiting, Retaining and Mentoring Employees” is not a must-attend three-part course for all who hope to strengthen current leadership and foster future leaders in AV. Brad Malone is offering a project management course for 3 RUs, too! InfoComm’s list of education offerings is extensive. There is something for everyone!

Exhibit Hall: I always look forward to the products that exhibitors announce during the show. Many plan for this all year and use InfoComm as the

platform to make their most significant product announcements. After last year’s show cancellation, there’s some pent-up demand for coming together in person and seeing what’s new. Do not miss what could be a once-in-a-lifetime opportunity to be part of the excitement after months of being locked down.

Networking/Events: Another favorite is all the networking we can do after the (unwanted) hiatus. I was at a show in May and never stopped meeting and greeting! After having moved from its regular June timeframe this year, InfoComm will bring the bulk of the pro AV industry under one roof in Orlando in October. The Diversity Council Networking event is free to all attendees, and our mission is to ensure that everyone feels welcome. You can also get involved and help spread the inclusion we offer as an industry and learn how we look to improve/grow every day!

Patty Wanzer, CTS, is president of Synergize

person and all in one place.

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9/17/21 11:18 AM

BUSINESS STADIUMS & ARENAS

The Wide World of Interactivity Using AV to Increase Engagement at Stadiums and Arenas

By Jennifer Guhl

help shape the competitive landscape. Rodrigo Ordonez, principal at AV consulting firm K2, said,

W

“Fans have always used their noise level to influence a ith the pandemic changing the way

game. A few years ago, stadiums started using

spectators engage with in-person

technology in the way of microphones, processing,

events, and venues wanting a contin-

and graphics on the big screens to show a live indicator

ued return to in-person attendance, integrators

of the current noise level generated by the audience.

have been working closely with stadiums and arenas

This is just a simple thing, but it distinguishes the

across the country on technology integration that

stadium experience from the remote experience.”

increases interactivity, making spectators a more active part of the overall experience.

With more people currently watching live events

An ANC partner since 1997, the Cleveland Cavaliers have turned to ANC several times for design consultation and audiovisual technology integrations. Recently, as the Cavaliers embarked on the renovation of what is now the Rocket Mortgage FieldHouse, ANC was called on to develop a fully immersive 2.6mm curved LED “Power Portal” tunnel. Also featured in the upgraded venue are also two hourglass-shaped LED displays that blend seamlessly into the architectural aesthetic of The Canyon entrance, as well as the double-sided outdoor LED Totem display that greets fans before they enter the stadium.

All displays regularly feature content designed by the creative services team at ANC Studio

opment at sports and live events company Diversi-

on television screens than in person, venues have to

fied, said, “These days, loudspeaker systems from the

make the case that the in-person experience is worth

touring side of the industry are more frequently in

fans are coming back in droves. But to keep them

getting off your couch or leaving your favorite sports

consideration than more traditional installed sound

back, we’ve learned we have to create really remark-

bar for. “The AV experience can contribute greatly to

products.” These products offer venues increased

able experiences that engage fans,” said George

that,” Ordonez said.

flexibility and more inclusive capabilities.

“After a year’s absence from sporting venues,

Linardos, chief executive officer for event AV service

With this in mind, many venues are choosing to

provider ANC. “Whether it’s interactive elements,

invest in stadium-wide integrated control and

A Feast for the Eyes

elements that drive ROI, or elements that help our

immersive sound. Depending on the event, these

Digital signage technology is also advancing rapidly in

clients provide 365-day use both inside and outside

systems can provide concert-quality sound with

the marketplace and changing the possibilities for

the venue, we’re getting requests for all of it. It’s not

low-frequency impact or ensure the back-of-house

interaction. Chris Mascatello, executive vice presi-

just about static scoreboards anymore.”

patrons experience the event no differently than

dent at ANC, said, “We’re seeing ultra-fine-pitch

those in the front row.

LED, thin LED, and highly flexible LED, so we’re able

Moving away from one-way events, venues want to harness the energy and emotions of the crowd to

Chris Sullivan, vice president of business devel-

to design and deliver custom creative solutions like the Power Portal at Rocket Mortgage FieldHouse in

Experience design company ANC and GLAAM partnered to bring GLAAM Media Glass (G-Glass), a fully transparent, LED-embedded, construction-grade material, to the U.S. market. With G-Glass, owners, developers, and architects can turn buildings into interactive video canvases. GLAAM and ANC expect the architectural media façade technology to enable countless new creative and commercial possibilities. In this photo, GLAAM Media Glass is featured at the COEX Convention Center Pop-Up G-Cube in Seoul, South Korea.

Cleveland, OH. We’re also really excited to help bring the first and only fully transparent media glass to the United States, GLAAM Media Glass, which will really revolutionize sports façades for a much more interactive, engaging experience.”

Mascatello says clear glass façades built with GLAAM Media Glass can be controlled by a user’s smartphone, enabling interactivity on art pieces as expansive as the one installed on the exterior of a New York high rise. Mobile interactivity provides each spectator with the opportunity for a unique event experience while also limiting physical touch points throughout the venue, and Mascatello believes it will be deployed more frequently in the coming years.

Networked Experiences Unified IPTV systems offer a means of interacting with fans at every stage of the event experience.

Implemented over a converged network, information about parking, seating, concessions, weather, safety, and traffic can easily be shared using in-venue digital signage including wayfinding and menu displays. The system also provides a unique opportunity to share sports news and updates, including in-game and out-of-game scoring, statistics, standings, and replay. This level of interaction encourages attendees

28

SCN // October 2021 // avnetwork.com

STADIUMS & ARENAS BUSINESS

to view the venue as not only a place to experience live

experience for viewers at home who are streaming the

sports, but as the go-to location for fan engagement.

events. But again, budgets are limited,” said Ordonez.

Venues are converting to SMPTE ST 2110, a suite of

Diversified’s Sullivan noted that infrastructure

said Mascatello.

Ordonez finds it particularly exciting that advancements at the larger venues are slowly

standards that specifies transmission of audio and

upgrades (both data and broadcast) need to be

trickling down to smaller ones as the technology

video over IP for real-time production, playout, and

prioritized by venues in order to support these new

becomes more affordable, encouraging all venues to

other professional media applications. SMPTE ST 2110

systems. Delaying the upgrade of underlying systems

look at technology as an integral part of the experi-

allows venues to manage their digital assets, includ-

will only cause a hold-up when they want to install a

ence rather than just a luxury. “The larger venues

ing audio, video, and data, over an IP network, helping

new AV technology.

used by the large professional leagues will of course

to control quality and offer increased flexibility.

On the other hand, ANC is finding that its clients

Sullivan commented, “Most new builds are

always drive the technology developments, but

have an appetite for bigger and better, hoping to set

smaller venues are finding creative ways to use AV to

embracing the new standard. While some retrofits are

themselves apart by deploying unique and engaging

provide a more intimate fan experience. We see this

moving to IP, others are staying baseband. There is no

center-hung scoreboards. “Unique configurations,

in some of the high school stadiums and arenas where

right or wrong decision and many factors go into it,

ultra-high definition, and content management

the client’s requests are not only driven by intelligi-

including budget and long-term plans for the

integration are really helping us to create highly

bility, but by maximizing the fan experience,” said

facility.” Diversified built and integrated one of the

custom experiences depending on client desires,”

Ordonez.

first video control rooms with an all-IP video infrastructure at the Chase Center, the new home of the Golden State Warriors, and the arena’s audio and video has benefited greatly from the SMPTE ST 2110 standards suite for live production bandwidth.

Revolutionizing the Sportsbook In a May 2018 decision, the Supreme Court overturned the federal ban on sports betting. With the launch of the first in-venue sportsbook in 2020 at Capital One Arena in Washington, D.C., and with many states recently changing legislation or with bills pending, venues are looking for ways to include sports betting as part of the overall venue experience. Linardos said, “We’re working with a lot of clients on premium sports bar spaces, ensuring they can easily transition to sportsbook-type experiences when the time comes. From an AV perspective, that involves the latest technology for crisp, detailed viewing of stats,

In 2019, as part of major stadium renovations, the Los Angeles Dodgers expanded their partnership with ANC to add additional audio, video, and IPTV technologies to further invest in the overall fan experience at the venue. A focal point of the renovation is the centerfield fan plaza, built to feature interactive experiences, a premier sports bar, and other entertainment. ANC designed and installed a high-resolution bar display that is 82 feet wide by 6.5 feet high with a 1.5mm pixel pitch; the display is capable of featuring up to seven different live TV feeds at once. ANC also integrated sports betting technology from Swish Analytics to supply real-time betting information.

integration of content management aligned with the sports betting programs, and also creating a luxury feel akin to a Vegas-type experience.”

Venues are looking to integrators to help reimagine the fan experience in these and other premium spaces to help them compete with the comforts of the at-home TV experience. “We’re getting really creative in our content integration services to create interactive and memorable experiences for the spaces we’re designing,” said Mascatello.

Creativity on a Budget With venues dealing with tight technology budgets, K2’s Ordonez says cost is still the greatest limiting factor for technology integration within venues.

Many are unable to find a satisfactory balance between what they want and what they can afford to install to increase engagement. Those who blow the budget on the large physical components of their AV networks, including loudspeakers and video displays, find they are left with very little to put toward creative.

DISPLAY EXPRESS

“The main need we see is for creative options to

www.contemporaryresearch.com/getcontrol

add points of engagement within the budgets of our clients. For example, for school stadium/arena environments, there is a big need to provide a better

avnetwork.com // October 2021 // SCN

29

BUSINESS COLLABORATION SPACES

LG display and office technology featured in the recent renovation of the National Governors Association headquarters in Washington, D.C. Specified and installed by CTSI, the LG tools provide the modern communications and collaboration tools needed for employees working in the variable COVID-19 environment.

CTSI Upgrades National Governors Association HQ for Flexible Collaboration A fter a complete renovation of its head-

systems at the organization’s headquarters provide

quarters in Washington, D.C., the National

the communications and collaboration tools needed

plug-and-play setup for conference calls or presenta-

Governors Association (NGA) now offers

to succeed in the variable work environment of the

tions on LG 4K Ultra HD displays ranging from 55 to 98

post-COVID world.

inches diagonal, with most offering bring-your-own-

staff and visitors comfortable, modern work-

spaces that include a dozen new LG digital signage

“After 12 years without upgrades, the existing

The redesigned conference rooms enable simple

device simplicity that includes HDMI connections and

displays and nearly 100 LG UltraWide computer

conference room technologies had fallen so far

monitors that enable new messaging and remote

behind that they were only used rarely, if at all,” said

collaboration capabilities.

CTSI AV design expert Andy Bukowski. “Now the

content as well as PC feeds or cable TV, an 86-inch

From the lobby to the cafe to conference rooms,

Airmedia wireless casting.

With the ability to display custom interactive

NGA headquarters is a beacon of modernity that

LG touchscreen display in the lobby welcomes

the new digital signage network from LG Business

allows visiting governors and their staffs to continue

governors with style and sophistication, while

Solutions enhances the NGA’s flexibility and provides

the hard work of governing their states while visiting

offering a preview of the upgrades that await them

simple bring-your-own-device (BYOD) meeting

the nation’s capital. As the organization returns

inside. When they need to get work done, visitors

spaces that deliver a variety of benefits for workers.

to the office following the pandemic, the new

can use the Visiting Governors’ Office, which

desktop and digital signage displays will be crucial

features a 49-inch LG 4K display with simple laptop

ble for upgrading the NGA’s networking, data, and

to meet the expectations of NGA staff and external

and tablet connections.

audiovisual systems, the new digital displays and

colleagues alike.”

According to CTSI, the integration firm responsi-

30

SCN // October 2021 // avnetwork.com

With 90 employees, the NGA also has plenty of

COLLABORATION SPACES BUSINESS

As the NGA returns to work, flexible and simple bringyour-own-device meeting spaces as well as plug-and-play setups deliver a variety of benefits for workers.

in the cafe to welcome guests, provide updates and show news broadcasts. Another 55-inch LG 4K model mounted on a rolling cart enables any space to host presentations or videoconferences.

“During the presidential inauguration in January there were a number of governors using our offices and conference rooms, and when they needed to launch a Zoom meeting, we were ready,” Puckett said. “Before the renovation, our capabilities were New LG technology in the upgraded National Governors Association headquarters includes an 86-inch LG touchscreen display in the lobby, LG 34-inch UltraWide desktop monitors, 49-inch 4K displays in the cafe, and a 55-inch LG 4K model mounted on a rolling cart that enables any space to host presentations or videoconferences.

limited, and now we have governors remarking how easy our technology is to use and how great everything looks. It’s a completely different experience,

its own daily work to complete, which is now aided

ensure long-term capabilities, so LG display technol-

by two conference rooms with 75-inch LG 4K

ogy coupled with CTSI’s subscription hardware and

displays and two more with LG 55-inch 4K displays.

software service represented the ideal solution,” said

governors, but also for their cabinet members, state

In the largest, most popular space, the Capitol View

Shantia Puckett, the NGA’s associate director of

policy experts and businesses, as well as members of

Conference Room overlooking the U.S. Capitol, the

information technology. “Our clientele includes some

Congress and staff. The NGA offers an array of

city’s grandeur is complemented by a huge 98-inch

of the most powerful people in the country, so it’s

services to help states collaboratively tell their

LG 4K display. All of the displays feature LG’s

paramount that the technologies and spaces we offer

stories. Thanks to decades of broad expertise, NGA

advanced IPS panels, which are also used in the

them work flawlessly and deliver fast, simple means

teams are able to work side-by-side with state leaders

office’s new LG 34-inch UltraWide desktop

to get their work done.”

to identify challenges, help governors stay ahead of

monitors.

In addition to the lobby, conference room and

“The NGA has scores of employees, and most of them expressed a desire for dual-monitor workstations to accommodate complex workflows and multitasking,” Bukowski explained. “By using LG’s UltraWide 32:9 aspect ratio monitors instead of dual-monitor setups, we were able to deliver the larger digital canvas they needed while simplifying system design and connections, resulting in a cleaner appearance and smoother operation.”

Perhaps the most unique aspect of the NGA’s new technology infrastructure is that the audiovisual systems can be easily upgraded, thanks to CTSI’s Subscription Service that allows the NGA to request replacement technologies as new displays or features are introduced in the coming years. By replacing a large upfront cost with a monthly subscription fee, the NGA gains enormous flexibility and helps assure that its offices won’t become obsolete as technology progresses.

“Like any organization, the NGA wants to maximize the value of its investment and

avnetwork.com // October 2021 // SCN

31

desktop displays, CTSI installed 49-inch 4K displays

thanks to LG and CTSI.” The NGA is the premier resource not only for

the curve and offer solutions before challenges become problems.

TECHNOLOGY LED VIDEO WALLS

The Wall by Samsung is engineered for longevity and flexibility for a more streamlined installation.

Opportunities Expand for LED Video Walls

new The Wall (IWA Series). It offers 8K resolution with 120 Hz refresh rate and simple 8K playback. Its massive screen can be configured to over 1,000 inches.

As a company, our main focus has been understanding how video walls optimize a space and offering options that enhance the area they are in,” said Quiroz.

As far as direct view LED (dvLED) goes, there are

Key trends in the video wall space include increasing display sizes, installation flexibility, resolution, and accessibility

some major changes taking place, said Megan Zeller, director of business development, Peerless-AV. One of these has been a technology transition from SMD (surface-mount device) to CoB (chip on board) or

By Ledetta Asfa-Wossen

Micro LED.

presentation settings.

“Large-format ‘all-in-one’ solutions in the

T

“This development will eventually result in even

110-inch to 165-inch size range are also becoming

lower-cost dvLED displays, which increases accessi-

he most significant trend has been that LED

normal in these spaces,” Cain said. “Bigger displays are

bility even further and presents opportunities for

products are being accepted as a mainstream

featuring in smaller rooms. Other trends like AR/VR are

dvLED solutions anywhere. This means that products

technology for a wide range of vertical mar-

rapidly expanding within the virtual studio solutions.

with finer pixel pitch are available for various

kets,” said Fred Cain, industry development director

Video production sets are also becoming virtual, and

businesses, despite their size or budget.”

at Absen.

LED video walls are playing a big part in that.”

“Pixel pitch and pricing are on a downward trajectory and are beginning to move to well below the

Bigger and Better

1.0 mm pixel pitch. New technologies like Micro LED

Another growing area of interest is curved

are driving that movement and are going to bring us

and flexible LED solutions, according to

higher resolution in a smaller form factor. Other new

Samsung’s Mark Quiroz, vice president of

technologies, like flip chip technology, will bring high

marketing, Display Division, at Samsung

brightness and high contrast with a wide viewing

Electronics America.

angle in a form that protects the pixels from the type

“We are seeing a growing interest in

of damage that they can sustain today. These new

curved LED walls, flexible install posi-

technologies are more efficient in terms of power

tions, seamless content management

consumption and heat dissipation, adding an element

tools, increased picture quality through

of sustainable design to the solutions,” he explained.

shrinking pixel pitches, and larger sizing

Cain added that LED is being specified more

overall. The term ‘bigger and better’

frequently in commercial spaces—not just in large

comes to mind with updates in the LED

lobby displays, but in functional meeting and

video wall space, and this is true of our

32

SCN // October 2021 // avnetwork.com

Peerless-AV SEAMLESS Kitted Series dvLED mounting systems

LED VIDEO WALLS TECHNOLOGY

Absen LED walls including the Acclaim Plus series are featured throughout Peppermill Resorts and Casino in Reno, NV, displaying Peppermill’s “Windows of the World” video photography of some of the most beautiful spots on earth.

Versatility Pays

A Daktronics high-resolution LED display at Joint Medical Operations Center in San Diego, CA, conveys critical information clearly.

Displays with the flexibility to accommodate a variety of install environments is another trend, added Zeller.

“Another thing I’ve noticed within the dvLED video wall space is a change from the usual, standard installation. We’ve seen an increase in large-scale

and is likely to fuel the growth of the market. The 16:9

conditions, thus making them excellent candidates

installations in areas where there is high foot traffic

format became the standard, and OEM television

for deployment in any space.

or extreme weather conditions. Integrators within the

manufacturers were continuously developing in

AV and dvLED video wall space have had to pivot for

quality and design. The availability of HD content has

further provide a growth opportunity to vendors as

the consumer to provide more secure installations

increased rapidly in the past five to eight years, and

these displays provide a more compelling experience

and mount solutions, in addition to the most durable

now, unique forms of displays are beginning to make

and add an artistic touch to the video walls.”

video wall systems possible.”

an appearance for lifestyle integration.”

She is also keen to highlight substantial develop-

According to Zeller, direct view LED displays offer

“The rise in the development of 4K content will

Opening Up Access

ments in high-quality digital content. “The use of HD

perfect picture quality, are flexible for a modular

Another noteworthy trend has been accessibility.

content in video walls increases their attractiveness

configuration, and are unaffected by ambient lighting

Better affordability over the last year or two has been

avnetwork.com // October 2021 // SCN

33

TECHNOLOGY LED VIDEO WALLS

From left, Megan Zeller, Mark Quiroz, Fred Cain, Adam Gilliland

tighter and the market is driving toward more options sub 1 mm. Manufacturers are exploring new pixel

Newer vertical markets like XR, AR, and VR will

technologies to reach these tighter

likely require a greater understanding of design

resolutions. Solving the durability

considerations, too. “The other item that integrators

problem with narrow-pixel-pitch

need to be able to communicate to their clients is the

technology and improving speed of

ROI and life cycle component of their LED invest-

install and reliability is another area

ment,” said Cain.

in development.”

It’s clear that the LED video wall space is a

Another significant trend is the

developing market. “LED will become the dominant

increasing demand for “all-in-one”

display technology over the next few years. As pricing

LED solutions in applications like

comes down and resolution goes up, it is replacing

meeting rooms, auditoriums, and

other display technologies like projection and

lecture halls, with standard size LED

flat-panel displays. New products with more efficient

kits that include the ability to

and sustainable designs will make adoption more

connect to Wi-Fi easily and quickly

likely in markets like residential and consumer

share presentations, added Gilliland. He

Absen’s 0.9mm Mini LED display is designed for the high-end control room market and other mission-critical environments that require ultra-high definition images within space-constrained locations.

LED solution design.”

applications. Retail is also poised for a huge invest-

added that LED installations in live entertainment,

ment in LED in the United States, as brands attract

cinema, and corporate applications are helping to

people back to the store.”

entice people back to public spaces after months of

Looking ahead, new technology will certainly

COVID-19 isolation.

drive new products into the space, said Cain.

What’s Next?

equipment connected to it, but manufacturers are

a huge part of that, said Zeller, as manufacturers learn

What does the future hold for LED video displays in a

beginning to incorporate those ‘other’ pieces of

to optimize their operations and technology becomes

pandemic-shaped world?

hardware into their all-in-one solutions. We have

more widely available.

“Despite dvLED’s reputation of being pricey,

“Today we think of it as a display that has ‘other’

“It is hard to predict what a post-COVID land-

solutions with integrated audio, control, switching,

scape will look like for the LED market,” said Cain. “If

and scaling in them already. Next, we may see IoT

integrators have gotten more creative with how they

you look at some of the trends I mentioned earlier, it

devices, touch and gesturing, new forms of interac-

market and sell their products, so smaller-budget

is clear that end users are going to have performance

tivity, and artificial intelligence being incorporated

customers who may have felt dvLED was beyond their

expectations of LED moving forward. Meeting spaces

into these LED solutions.”

reach are now met with an array of options well

will evolve into something new.

within their means. More businesses and business

The hybrid workspace is

owners are being welcomed into the dvLED video wall

something that everyone is

market, where they’d previously been underserved by

trying to define. All-in-one

large-format displays. We have taken major strides in

solutions are easy for designers

presenting dvLED solutions to the masses, and I

to specify, and they can be

predict that we will see more diverse displays within

rapidly deployed by integrators.

museums, schools, public transportation facilities,

Technical staff will need to be

restaurants, banks, and even the home.”

able to understand the technol-

The topic of accessibility is a point that Daktronics

ogy and the design considera-

product manager Adam Gilliland is also keen to

tions to make the most of these

mention. “LED has become more cost-accessible and

solutions. Things like proper

has a performance advantage over older generations

wiring and cabling techniques

of digital technology.”

for wall controllers, frame rate,

Other major trends, said Gilliland, include pixel

viewing angles, scan mode,

quality and mounting expectations. “Expectations for

scaling and resolution matching

pixel pitches and resolution are getting tighter and

are all important to a successful

34

SCN // October 2021 // avnetwork.com

A Daktronics LED display at First Premier Bank in Sioux Falls, SD.

TECHNOLOGY ENTERPRISE STREAMING

Trends in Enterprise Streaming COVID-19 Continues to Shape How Organizations Keep People Connected

By Macy O’Hearn

prise IP networks.”

He continued, “These requirements

W

will not only continue, but they will

COVID-19 and its more transmissible delta variant

delivered in real time, ubiquitously

has forced integrators to continue their reliance on

across the enterprise.”

hile many offices, schools, and live event

accelerate and expand. The primary

spaces have begun to welcome people

trend in enterprise streaming is

back in person, the ongoing threat of

‘more’—more video, of higher quality,

enterprise streaming solutions. Recently, SCN talked

With the increased number and

with experts from three manufacturers helping to

variety of organizations now using

satisfy the growing demand for high-quality, low-

streaming has come an influx of new

latency video about the latest in streaming solutions,

tools to accommodate their unique needs.

as well as the lasting impact that COVID-19 has had

“Alongside an increasing range of

on the technological and demographic landscape of

streaming options including NDI

enterprise streaming.

[Network Device Interface, a free protocol

Unprecedented Growth

for video over IP developed by NewTek], multipoint streaming, SDVoE, video over

While the trend toward enterprise video streaming to

Ethernet, and beyond, we are also seeing technology

reach remote audiences may have already begun prior

developers deliver tools designed specifically to help

to the pandemic, continued social distancing meas-

organizations strike the right balance between video

ures have sent this transition into overdrive.

quality, reach, and network connectivity,” AJA director

“Requirements for enterprise streaming had

of product marketing Bryce Button explained.

AJA’s BRIDGE LIVE is a turnkey solution built for critical live video applications, with high-performance SDI and stream-based encoding/decoding/transcoding, flexible multichannel 12G-SDI I/O, comprehensive metadata, and closed caption support—all within a compact 1RU form factor with redundant power supplies.

billion in 2020.” She continued, “Organizations now

shifted to high-quality video with low latency over

Claire Southey, director of customer engineering

standard IP networks,” said Joe da Silva, director of

at Amazon Web Services (AWS), noted how this rapid

recognize the power of streaming, interactive video, and multimedia to unite communities, impart

product marketing at Extron. “Pro AV over IP met

growth in adoption is reflected in the broader

information, entertain, socialize, teach, and create.”

these expectations and more—also providing the

streaming market. “The global video streaming

extended range, scalability, and flexibility of enter-

market grew from $7 billion in 2017 to more than $50

The Best in Enterprise Streaming “New technologies in Pro AV over IP such as the

The Extron NAV Series Pro AV over IP enables fast and easy content switching over a standard IP network. The NAV Series streams professionalgrade video with ultra-low latency, guaranteeing exceptional user experience and response time in mission-critical applications. Pictured is an Extron installation at Gazprom Neft Science and Technology Center in St. Petersburg, Russian Federation.

Extron NAV Series enable lossless 4K60 video with 4:4:4 chroma sampling and ultra-low latency,” said da Silva. “The NAV System accomplishes this with purpose-built technology such as the PURE3 codec to deliver lossless video with ultra-low latency at efficient bit rates. This high-quality 4K video can easily and efficiently be distributed across the enterprise over standard IP networks with almost limitless scale and range. Using standard multicast IP networking, a single video stream can be shared with many viewers across the enterprise network in the most efficient manner possible.”

Button emphasized the ongoing need for products that move audio and video signals seamlessly and securely across the internet. “Signals often originate from 12G- and 3G-SDI equipment and must then move through various IP protocols, like NDI, before reaching audiences on a phone, tablet, smart TV or other device type, using a broad range of compression codecs that balance image quality with bandwidth availability.” He continued, “As such, we’ve seen increasing demand among clients for conversion tools that can help them bridge between the different types of signals, codecs, and IP protocols, and with a greater need for signal density than in past years.”

Over the past year, educational institutions such

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SCN // October 2021 // avnetwork.com

ENTERPRISE STREAMING TECHNOLOGY

Amazon Interactive Video Service (Amazon IVS) users can easily customize and enhance the audience experience through the Amazon IVS player SDK and timed metadata APIs, allowing them to build a more valuable relationship with viewers. It provides an enhanced quality of service and experience by receiving and delivering streams over managed global infrastructure that is optimized for live video ingest, processing, and delivery.

as FHNW Academy of Art and Design at the FHNW

universities, was able to integrate IVS into its

ences. “The global pandemic has brought multimedia

University of Applied Sciences and Arts Northwestern

teaching and learning workflows within less than a

to previously unconnected communities, creating

Switzerland have relied on AJA’s robust suite of

day to bring live multimedia teaching approaches to

thriving new online collectives and societies that are

solutions—from the standalone HELO appliance for

educational settings,” Southey said.

here to stay,” she said. “Streaming has also crossed the

recorded backup and HD streaming to BRIDGE LIVE

generational divide into aged care communities and the

for multichannel live video streaming—to ensure

A Lasting Impact

secure, crystal-clear remote instruction.

The degree to which organizations rely on video

remote members of society. These new demographics

Southey spotlighted Amazon Interactive Video

elderly, and extended outreach to more isolated and

streaming is not likely to change soon, Button said.

of streamers and viewers have given content distribu-

Service (Amazon IVS) as a solution to client requests

“As in-person education, religious worship, and live

tors a deeper understanding and respect for the diverse

for “ease of integration” into websites and apps, as

events have started to resume and the workforce has

needs and expectations of their audiences, driving

well as a more engaging relationship with viewers.

begun returning to office buildings, albeit with safety

requests for multilanguage captions, audience chat,

“The managed live streaming solution is quick and

precautions in place, the advantages of video stream-

ecommerce, and mobile or on-demand viewing.”

easy to set up, and ideal for creating interactive video

ing in enterprise environments have become readily

experiences,” she explained. “Customers send live

apparent,” he observed. “Throughout the pandemic,

The Future Is Accessible

streams to Amazon IVS using streaming software, and

enterprises have seen how streaming can improve

Going forward, da Silva said, streaming is poised to

the service does everything needed to make low-

internal communications and training, broaden

reach all aspects of the enterprise. “Video and audio

latency live video available to any viewer around the

audience reach, enhance audience engagement, and

will need to be accessible and distributed not only via

world, letting customers focus on building interactive

minimize travel expenses. To this end, streaming is

the high-bandwidth, low-latency corporate networks

experiences alongside the live video.”

proving a trend with staying power.”

but also to lower-bandwidth remote and home

IVS turned out to be the ideal streaming solution

This sentiment was echoed by Southey, who said,

networks, concurrently or time-shifted.” He contin-

for global education technology company Blackboard

“We expect the extraordinary uptick in video traffic

ued, “Video streaming systems must adapt the video

Inc. “The ease of integration was a key reason why

will slow as people begin to reunite face-to-face, but

to the access, bandwidth, and latency capabilities of

Blackboard chose to partner with IVS. Blackboard,

it won’t return to pre-2020 baseline levels.”

remote or mobile networks.”

whose instruction software is used by more than 17,000 schools and 75 percent of U.S. colleges and

Southey highlighted the fact that COVID-19 has allowed video streaming to reach entirely new audi-

The current proliferation of video streaming and processing tools is also expected to continue, allowing organizations of all sizes to select the appropriate solution for their needs. “We expect to see an explosion of video metadata workflows and technology in the next year that better help professionals manage how these files are stored, organized, and monitored—both online with video-on-demand (VOD) and offline,” Button said.

While the trajectory of the coronavirus delta variant is still uncertain, it is clear that whatever COVID-19 has in store for the coming months, video streaming product manufacturers are ready and willing to supply integrators with necessary tools to keep enterprise clients and their audiences

From left, Claire Southey, Bryce Button , Joe da Silva

connected.

avnetwork.com // October 2021 // SCN

37

TECHNOLOGY NEW PRODUCTS

Google Meet Series One Board 65 by Avocor

mounted displays to be tilted in

THE WHAT: Avocor has entered

down but left and right up to 15° to

into a global partnership with

provide a wider viewing area. The

Google Workspace and launched

mount extends 6.8 inches from

two all-in-one videoconferenc-

the wall for maximum tilt and

ing and digital whiteboarding

easier access to cabling. The

devices—Google Meet Series One

mount is compatible with TVs that

Desk 27 and Board 65—to create

four directions—not only up and

range from 42 to 90 inches.

THE WHAT ELSE: The mount’s scissor mechanism provides smooth in, out, and

meeting equity on the desktop and in shared meeting spaces.

swivel motions, while its Virtual Axis Fingertip tilt feature allows for easy display

THE WHAT ELSE: While Desk 27 is a personal collaboration device, Board 65 is

adjustment. Simple to install, the unit’s decorative wall plate cover flips open and

designed to bring teams together for more efficient, equitable, and intuitive

closed for a sleek, modern look, and displays click into place, providing feedback

collaboration. The 65-inch Series One Board 65 can be wall-mounted in small to

that the display is mounted securely.

THE BOTTOM LINE: The VLT7 features an open wall plate design that fits

midsized collaboration spaces and is ADA-compliant. It can also be placed on an optional purpose-built stand for mobility as a shared resource or for setting up

SANUS TV Media In-Wall Boxes and On-Q Dual-Purpose In-Wall Enclosures for

spontaneous meetings anywhere.

convenient and discrete cable management and storing of streaming devices,

With an interactive touch display, Board 65 seamlessly connects both in-person

network switches, and power modules. For fine-tuning, the mount’s ProSet Plus

and remote meeting attendees, enabling everyone in the room or on a call to see,

feature allows for 1-inch post-install height and level adjustment. To prevent

hear, and contribute to meetings equally. Meeting participants can also connect

theft, displays can be secured to the VLT7 with a padlock.

their laptops via USB-C for power, device control, and instant content sharing. cancellation technology that detects and eliminates distracting sounds and

Vivotek FD9182-H Recessed Dome Network Camera

enhances human voices. In addition to TrueVoice, Board 65 has an onboard digital

THE WHAT: The FD9182-H is a recessed dome network

PTZ camera that provides a wide field of view to auto-frame participants using

camera with Trend Micro IoT Security whose small size

Google Workspace’s continuous framing technology. It also features native

(3.2 inches in diameter) allows it to blend in for discreet

integration with the Google Jamboard app for immersive interactivity and white-

surveillance of public spaces such as retail, banking,

boarding from the display and from remote participants.

restaurants and offices.

The device features TrueVoice, Google Workspace’s multichannel noise

THE BOTTOM LINE: Desk 27 and Board 65 are now available for preorder from

THE WHAT ELSE: The camera’s 5-megapixel sensor

Avocor. General availability is expected in late Q4 2021 for Desk 27 and Q1 2022 for

captures 2560 x 1920 resolution imagery at 20 fps and

Board 65.

stores content as H.265. The NDAA-compliant FD9182-H uses Smart Stream III to optimize bandwidth efficiency.

SANUS Advanced Tilt 4D TV Wall Mount THE WHAT: Now available, SANUS’ VLT7 Advanced Tilt 4D TV wall mount allows

THE BOTTOM LINE: Featuring Vivotek SNV and WDR Pro technology, the FD9182-H is capable of capturing high-quality imagery in both high-contrast and low-light environments.

Extron GlobalViewer Campus Communication Suite

Custom Wall Plates

THE WHAT: The GlobalViewer Campus Communication Suite from Extron combines bells,

Design and quote custom wall plates and panels from anywhere you have Internet access using Covid’s Panel Spec software.

public address announcements, intercom, and network monitoring and control of classroom AV in one software package.

THE WHAT ELSE: With the recent software update, users will experience a more intuitive interface with an improved visual icon library, plus a broader range of configured preset buttons to provide quicker access to frequently performed tasks.

New District Operations features allow administrators to broadcast live announcements or use new configurable preset buttons to play recorded announcements to any or all campuses within a district. A dedicated lockdown button, plus presets, enables campus staff to play selected content at specified locations for fast targeted messaging. New self-diagnostic capabilities easily resolve configuration issues.

The GlobalViewer Campus Communication Suite allows administrators to create and manage recurring bell schedules locally or at the district level. Bell

800.638.6104 www.covid.com

schedules can easily be modified or disabled for special events. Using the intuitive graphical user interface of the GlobalViewer web page or an Extron TouchLink Pro touchpanel, office personnel can make live public address announcements or play

38

SCN // October 2021 // avnetwork.com

NEW PRODUCTS TECHNOLOGY

back pre-recorded messages with a simple push of a button. Zone capability allows

MicroLED displays are available in 4K 108-inch, 136-inch, and 163-inch, and 8K

the announcements to be routed to all locations on campus, or to a specific room.

217-inch sizes. They include the display, wall mount, video controller with remote

The integrated intercom system supports two-way voice communication over the

processing, remote control, display trim and cables.

network and provides flexible setup options that enable users to quickly connect with the office, help desk, or other classrooms.

Models in the Planar Luxe line are large-scale, fine-pitch LED displays. They’re available in Full HD, Double Full HD and 4K resolutions with black SMD (surface-

THE BOTTOM LINE: GlobalViewer Campus Communication Suite enhancements are available now for customers in the United States and Canada.

Barco XT-E and XT-HB LED Displays

mounted device) pixel technology.

THE BOTTOM LINE: Planar Lifestyle Displays seamlessly integrate with architectural elements and complement interior decor. With variable brightness and color settings, the displays can support viewing experiences in brightly lit spaces with large windows as well as dark, theater-like environments.

THE WHAT: Barco recently announced the expansion of its

Atlona AT-WAVE-101

LED XT series of high-resolution

THE WHAT: Atlona has unveiled the

displays, adding entry-level

T-WAVE-101 wireless presentation

XT-E and high-brightness

and collaboration platform. Designed

XT-HB models. Barco’s LED XT

for easy content sharing from iOS,

series contains narrow-pixel-

Android, Mac, Chromebook, and

pitch LED tiles designed to provide premium visuals, high reliability and great

Windows devices, the WAVE-101 lets

operating flexibility.

up to four presenters display their

THE WHAT ELSE: The XT-E series expands Barco’s indoor high-resolution LED

content on screen simultaneously in

tiles portfolio with options for those who want a Barco-quality product but don’t

dynamically adapting layouts.

THE WHAT ELSE: The WAVE-

need high brightness or advanced features. The 27-inch tiles with a pixel pitch of 1.2mm, 1.5mm or 2.5mm deliver superior seamless results, and the series includes

101 directly supports all popular, device-native, wireless casting protocols including

all necessary features to maximize the reliability of the LED wall.

AirPlay, Google Cast and Miracast. This enables exceptional convenience for ad hoc

With brightness levels up to 1,500 nits, the XT-HB series brings high-brightness LED to full-daylight applications and environments exposed to ambient light like lobbies and experience centers. The line includes 27-inch tiles with a pixel pitch of 1.9mm or 2.5mm.

presentations, while content encryption and randomly generated PIN codes ensure secure wireless sharing.

Designed for use in classrooms, meeting spaces, and other collaboration environments, the WAVE-101 is equally adept on its own or as part of an integrated

Relying on its heritage in LED technology, Barco has mechanically optimized

AV solution. The compact device can be installed discreetly near a display for easy

the core hardware needed to create a seamless viewing experience. Infinipix,

content sharing or used in conjunction with a switcher to enhance a new or existing

Barco’s proprietary, field-proven LED image processing solution, promises

AV system with wireless, multi-participant BYOD connectivity.

unmatched, consistent performance in all environments.

THE BOTTOM LINE: The XT-E and XT-HB varieties are set to meet the varying needs of core applications, including control rooms, television studios, meeting rooms and 3D visualization systems.

Planar Lifestyle Displays THE WHAT: Planar has released Planar Lifestyle Displays, a combination of large-scale LED displays and installation services that enrich luxury environments. Supporting large indoor spaces, the Planar Lifestyle Displays premieres with two lines, Planar Luxe MicroLED and Planar Luxe.

THE WHAT ELSE: The premium Planar Luxe MicroLED line includes professional-grade, ultrafine pitch MicroLED displays. Available in 4K and 8K resolutions, they feature high-contrast, highbrightness MicroLED technology. Planar Luxe

avnetwork.com // October 2021 // SCN

39

While ideal for a wide range of presentation and collaboration purposes, the WAVE-101 offers value-added features designed specifically to enhance learning experiences in educational environments. Instructor Mode, accessible through the

TECHNOLOGY NEW PRODUCTS

WAVE-101’s web interface, enables easy management and moderation of multiple active and queued student presenters. Sessions can be streamed live over YouTube for remote learning, while integrated playback of locally stored images, media files (up to 4K at 60 fps), and YouTube source content enables easy incorporation of supplemental lesson materials.

THE BOTTOM LINE: The WAVE-101 is available now.

Maxhub LM220A18 LED Wall Display THE WHAT: Maxhub’s LM220A18 integrated LED wall display, the largest member of the company’s Raptor Series, offers simplified control and setting features, enabling meeting participants and presenters to interact more naturally.

THE WHAT ELSE: With its 3840 x 2160 screen resolution, the 220-inch diagonal LM220A18 delivers 4K visuals with exceptional color accuracy and depth.

Featuring integrated video processing, the screen supports both PBP and PIP functionality to display content from two sources simultaneously. (PBP splits the screen in half and displays one source on the left, the other on the right, while PIP

relay provisions. The result is plug-and-play installation with simplified

shows the primary source large and the second in an inset window). The

maintenance.

LM220A18 provides three HDMI inputs and one HDMI output for signal management flexibility.

THE BOTTOM LINE: The LM220A18 was designed to facilitate quick collaboration. Communication tasks are enhanced by its low latency, stable mirroring

Another key attribute of the Maxhub LM220A18 is its 3-in-1 design. The

support, LAN screen sharing for up to four windows, integrated Android 9.0 OS,

control unit integrates a sending card, the Android OS card, and the video

and built-in sharing features. Android 9.0 provides enhanced BYOD (Bring Your

processor; the receiving unit incorporates the power supply, the receiving card,

Own Device) sharing of content, resulting in meeting flexibility. Further, the

and the hub board; and the power unit includes the power supply, amplifier, and

LM220A18 offers upgraded Wi-Fi capability to 2.4G and 5G dual network duplex.

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To Advertise in the SYSTEMS CONTRACTOR NEWS CLASSIFIEDS, Contact Zahra Majma at zahra.majma@futurenet.com

VIEWPOINT

$260,000 from us. We could have done what most small businesses do in these cases and keep it quiet to avoid the bad publicity, legal expense, etc. But as the company leader, I chose to take the more difficult route. I went public with our story to help other small business owners avoid a potentially company-ending situation. The company decided to prosecute, and we even published the names of the embezzlers in the newspaper as a warning for other small business owners not to hire them.

By choosing to do the right thing, not the easy thing, we enhanced the company’s reputation in the community for honesty, integrity, and ethics.

The idea of doing the right thing and not the easy thing also applies to our customers. I remember an installation on the Gulf Coast after Hurricane Katrina when I was asked by our customer to have my team complete a four-month project in less G

than two months. Worse yet, since no electricity

ES Y IMAG ET T

was available, my team would have to work off of generators to complete the install. And if that

Do What Is Right, Not What Is Easy

weren’t enough, the closest restaurants and hotels were more than two hours away! Yet despite the obstacles, my team completed the installation in record time and enhanced the company’s reputation for exceptional customer service that would pay dividends for years to come.

Key Takeaways • A business has to be about more than just

By Jay B. Myers

a while.

When I reached out to our human resources firm

M

for a recommendation about how to handle the

any AV integration firms fail to recognize

situation, they told me that we should pay her for

that achieving success is often the direct

vacation and personal time and then cut her off. I was

result of company ethics, of doing the

told, “If you do anything more than that, it will leave

making money; a business has to have a conscience.

• Business ethics forms a crucial part of every successful company’s culture, no matter what industry you’re in.

• Success and profits are important, but at the end

right thing instead of the easy thing. The culture

the door open for your other employees to take

of the day, a company’s reputation is its most

of every successful company includes a significant

advantage of you and the company.”

valuable asset.

ethical component. Any organization that volun-

While I knew that this is a standard business

tarily follows business ethics has a better chance

response, it just didn’t seem right. After careful

of survival and success in today’s competitive

consideration, I decided to pay her for as long as it

business world.

took to get on her feet again and back in the office. It

Compared to companies whose only goal is to earn profits, companies that stress their ethical convictions can prosper beyond expectations. At

ended up being nine months. It was an expensive decision, but I believe it was the right thing to do.

Another example of doing the right thing and not

the end of the day, I believe that a business has to be

the easy thing comes from the time when we had to

about more than just making money; a business has

deal with an employee embezzlement issue. The

to have a conscience.

company’s accounting manager had stolen over

Doing the right thing is fundamental to creating and sustaining an effective organizational value system. And I believe it begins at the top, where leaders must lead. If a company’s leader is not consistently doing the right thing, employees will see it, as will community members and customers.

Years ago I was faced with a dilemma regarding my company’s accounts payable manager, who had been diagnosed with cancer; the prognosis was not great. She would have to get chemotherapy and radiation treatments and would be out of the office for

42

SCN // October 2021 // avnetwork.com

“Doing the right thing is fundamental to creating and sustaining an effective organizational value system.”

9000