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Radio Holds Its Own at the 2018 Winter Olympics
CBC Radio
MAY 2018
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CBC Radio’s Jamie Strashin at the ski jump venue.
Courtesy of Medialaan
Although TV coverage dominated, radio broadcasters produced medal-quality coverage too BY JAMES C ARELESS • Joe goes live from a swimming pool as a grand finale to a month-long no alcohol campaign — Page 8
Lameck Masina
EN FRANÇAIS
• L a programmation dynamique du Times Radio aide à attirer plus d’auditeurs — Page 14
PYEONGCHANG, South Korea — As
they usually do, sports fans across the globe turned to television (and TV content streamed on the web) to follow the 2018 Pyeongchang 2018 Olympic Winter Games. After all, sports are best suited to be seen, as well as heard. Yet radio played its part in covering the 2018 Olympic Winter Games, as proven by the studio facilities assigned to radio in the International Broadcast Center. Managed by Olympic Broadcasting Services, the IBC was located in the Alpensia resort where many of the Olympic sports competitions (such
as ski jumping) were staged. “OBS offered radio operations a working space at the IBC to receive allnatural sound in stereo from all sports, with a mix especially done for radio that doesn’t follow any camera view or sound effect that could distract the listener,” said Jorge Pickering, OBS’ Westwood One’s Olympic radio host Laura Okmin in the IBC radio studio (right). Below, Okmin hosts members of the U.S women’s ice hockey team during Westwood One’s “Today in Pyeongchang” program.
Photos: Westwood One
BUYER’S GUIDE
• Audio processing advances give radio stations the right sound — Page 16
Broadcaster Services director. This mix was made available to on-site rights holding radio broadcasters (RHBs) in both analog and digital formats. Within the IBC, Olympic radio broadcasters could book studios, working spaces, and technical rooms to store all their processing equipment. They also had access to an audio server that stored all interviews conducted by OBS Olympic Channel News in the mixed zones (an area where interviewers could ask questions of the athletes en masse). As well, “we offered a number of radio facilities for broadcasters across all competition and non-competition venues, including 47 radio mixed zone positions and 57 radio commentary positions,” said Pickering. “RHBs (in all media) are also given the opportunity to have a com(continued on page 10)
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