P9 APRIL 2020
Movers and shakers
"I have grown up around Point Source and have seen the work and effort that it takes to make the reputation it has today": Mitchell Ho
Stay in the loop with the latest job appointments and movements in the professional audio industry...
Point Source Audio makes three new hires THE three new additions were made across the education and customer service teams. Joe Cota has joined the pro audio manufacturer as customer education specialist, while Justin Hall has become key account manager and Mitchell Ho has been named account manager, Western US. James Lamb, president at Point Source Audio, said: “We are delighted to welcome these three to our PSA family. When we hire, we look less for their direct industry experience and more to see if they have the right personality to fit with our company’s customercentric focus. Joe, Justin and Mitchell all have this in abundance and will be a real asset to our customers as well as the company.”
WE ARE DELIGHTED TO WELCOME THESE THREE TO OUR PSA FAMILY. JOE, JUSTIN AND MITCHELL WILL BE A REAL ASSET TO OUR CUSTOMERS, AS WELL AS THE COMPANY JAMES LAMB, PRESIDENT, POINT SOURCE AUDIO
"I'm a professional singer and musician by trade so I can relate to many of the challenges our customers face out in the field": Joe Cota
"I have serviced customers, managed projects and dealt with international distributors for a great deal of my career": Justin Hall
Focusrite hires Greg
Grand Central Recording
Sennheiser hires Sarmad Riaz
Westall as director
Studios promotes Aaron Taffel
as new business development
of product
to senior sound designer
manager for Pakistan
GREG Westall is now director of product for Focusrite, Focusrite Pro, Novation and Ampify. Westall has a strong reputation in the MI and pro audio industry, having helped grow many leading brands, including Line 6 and Universal Audio. Westall will be relocating to the United Kingdom and working out of the company’s two offices located in High Wycombe and Tileyard in central London. Westall said: “Working with such an amazing team of product managers and developers at Focusrite is a once in a career opportunity. I’m thrilled to help shape the next generation of products at the company that’s already defining the future of music creation and professional audio.” Tim Carroll, CEO of Focusrite, said: "Greg’s deep industry knowledge, leadership ability and personal style is a great fit for Focusrite, and we are all very excited to have him on board.”
AARON Taffel has worked at GCRS for seven years and has sound designed for many high-profile clients, including Sky Cinema, Nike, Heineken, FIFA, PlayStation, Jaguar and Friends of the Earth. His work has also won multiple awards. Taffel said: “My biggest learning has probably been how integral sound design is to the storytelling of moving picture, whether that’s a short ad spot to a feature film. There is some exciting work taking place at GCRS and I’m looking forward to continuing to develop my craft in one of the best facilities in Europe.” Managing director of GCRS, Carole Humphrey, added: “We’re really proud of how Aaron has developed both his sound design and mixing skills. He has some great and varied work and is sought out by discerning directors and creatives alike who admire his passion for his craft. Anyone who hasn’t worked with him yet doesn’t know what they’re missing.”
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IN his new role, Sarmad Riaz will look to expand Sennheiser’s market share in Pakistan’s pro audio segment while strengthening its channel and expanding its network of professional AV resellers. Following an internal restructuring, Sennheiser now includes Pakistan within the remit of its Middle East sales organisation. The company has an especially well-established customer base in the broadcast sector in Pakistan. A broadcast and AV industry veteran of over 15 years, Riaz started his career as a sales engineer at Media Links Pakistan. Riaz said: “Sennheiser is widely recognised by TV channels and broadcasters in Pakistan as the market leader. I am excited to join the company and it is my intention to further strengthen its leadership position whilst working closely with the channel to introduce the latest pro audio technologies to this key market.”