ISE 2024 Preview by Future PLC

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An essential guide to all the conferences, Technology Zones, features and innovations that will make ISE 2024 the biggest and best yet

Plus: > Executive interviews > Unmissable show features > Day-by-day guide to what’s on

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Contents

Sharmeen Obaid-Chinoy

Jeroen van der Most

Mateu Hernández

Simon Brown

Welcome 04 Mike Blackman, MD of integrated Systems Events, looks ahead to ISE’s 20th anniversary show

Conference Chair Profile 16 Mateu Hernández introduces the inaugural European/Latin American AV Summit

What’s On 29 Digital Signage Summit, Smart Workplace Summit

Also Inside Floorplan

Speaker Profile 06 Ahead of her Opening Keynote, Sharmeen Obaid-Chinoy talks about the power of storytelling

Executive Profile 18 AFIAL president Juan José Vila on the thinking behind relocating its AVL Summit to Barcelona

What’s On 30 Live Events Summit, Education Technology Summit

Association News: AVIXA

AVIXA at ISE 2024

Association News: CEDIA

Speaker Profile 08 Visual artist Jeroen van der Most on using AI to create connections

Executive Profile 19 SAVe’s Christina De Bono shares the organisation’s progress on helping the industry work towards a sustainable future

What’s On 31 Sustainability Workshop, ISE Partner Stage

CEDIA at ISE 2024

What’s On 32 Tech Talks and Tech Talks Español, Smart Home Technology Stage, AVL Summit

Exhibitor News

Executive Profile 10 AVIXA’s Pam Taggart shares the association’s plans for the 2024 show Executive Profile 12 Daryl Friedman, CEDIA global president and CEO, identifies the topics he expects to be talking points this year Conference Chair Profile 14 Smart Workplace Summit chair Gary Keene on the challenges facing the sector

iseurope.org/linkedin integratedsystemseurope @ISE_Show ise_show integratedsystemseurope

Conference Chair Profile 20 Simon Brown, Sustainability Workshop chair, discusses the problems the industry is facing and where it can act on green issues Executive Profile 21 The Catalan AV Cluster is set to be involved in a wide range of activities at ISE, as manager Eduard Gil reveals

What’s On 33 AVIXA Xchange LIVE, AudioVisual Talent Summit, AV Career Day

Executive Profile 60 Casto Cañavate of Presenting Show partner KNX talks IoT, sustainability and the KNX ecosystem

What’s On 34 European / Latin American AV Summit, Congress Square What’s On Audio Museum, ISE Sound Experience, Treasure Hunt

What’s On 22 With new halls, more Tech Zones and outside demo areas, find out how to discover the tech you need at the Fira

What’s On Drone Arena, Llum festival

What’s On Smart Building Conference, Control Rooms Summit

What’s On 41 ISE Open Innovation Challenge, Inavation Awards

What’s On 28 Smart Home Technology Conference, Content Production & Distribution Summit

What’s On 42 Sofia Crespo to deliver ISE Keynote; Tranparent LED to transform Fira South Access

What’s On 40 Tech Tours, Stand Design Awards

xchange.avixa.org/users/ integrated-systems-europe

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Preview Edition: ISE Daily 2024

Welcome

ISE 2024: Bigger and better than ever

With more show floor space and an extensive content programme, ISE 2024 will be the biggest yet, and in its 20th anniversary year, there will be plenty to celebrate, says Mike Blackman, managing director, Integrated Systems Events

Welcome to the Preview edition of The Daily. I’m very happy to tell you that ISE 2024 will be our biggest ISE ever. It has over 66,000sqm of exhibitor stand space, and if you add in the show features, it’s about 30% bigger than in 2023. We’ve added two new halls to the floorplan: Hall 1 is where you’ll find the Lighting & Staging Zone, while Hall 4 contains the Content Production & Distribution Zone, an expansion of the MultiTechnology Zone, as well as a Lighting & Staging Pavilion to complement what’s in Hall 1. As I write these words in December, we’ve topped the 1,300-exhibitor mark, and this number is likely to rise further as more co-exhibitors come on board. Our visitor registrations are running ahead of the same time last year, so we’re quietly confident of another excellent attendance figure. We’re also presenting our largest-ever content programme. Our keynote speakers come from different fields, but they are all masters of delivering fantastic experiences using AV technology. Sharmeen Obaid-Chinoy, an Oscarwinning documentary maker and film director, will talk about technology and storytelling. We also have keynotes from two highly talented visual artists: Jeroen van der Most is at the forefront of integrating data, algorithms and artificial intelligence into his creative endeavours; and Sofia Crespo will be talking about the projection mapping that she is creating for the façade of Barcelona’s Casa Batlló, a magnificent building designed by Antoni Gaudí, which will be shown on the Sunday before ISE 2024 opens. Our regular conference programme has been augmented with the inaugural European/Latin American AV Summit, which is the first conference to explore the opportunities available to boost audiovisual business between the two regions. We have an impressive speaker line-up, including the Mayor of Barcelona City, Jaume Collboni, as well as senior figures from European and Latin American governments and trade bodies. We also have an extended programme of free content sessions across no fewer than six stages; four on the show floor (ISE Show Floor Stage, AVIXA Xchange LIVE, CEDIA Smart Home Technology Stage, Plug and Play Stage) and two just off the upper walkway (ISE Partner Stage in room CC5.3, and also room CC4.1). We’re very grateful to the many partners who are contributing to this programme, including AFIAL, the Catalan AV Cluster and the Impulsa Talentum Foundation. This is also a special show because 2024 is ISE’s 20th anniversary. Supported from the beginning by

Preview Edition: ISE Daily 2024

our co-owners AVIXA and CEDIA, the show began on a fairly modest scale in Geneva in 2004; after moving to Amsterdam it grew steadily year on year, eventually outgrowing the venue, which led us to Barcelona from 2021 onwards. We will have two special show floor features to mark this milestone, at opposite ends of the upper walkway: the ISE Time Tunnel, presenting 20 years of technology developments; and the ISE Audio Museum, which will display stage and studio equipment used by some famous names in music in the analogue era.

‘ISE 2024 will be our biggest ISE ever. It has over 66,000sqm of exhibitor stand space, and if you add in the show features, it’s about 30% bigger than in 2023’ The Daily, ISE’s official newspaper, has been in existence almost as long as the show – it was first published in 2006 – and continues to bring news from the show floor each morning. You’ll find more details of everything I’ve mentioned here in the pages of this digital Preview. I hope you enjoy reading it and find it helpful in planning your visit to ISE 2024. See you in Barcelona!

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Speaker Profile

Using stories to change the world

By Michael Burns

Sharmeen Obaid-Chinoy, journalist and filmmaker

Sharmeen Obaid-Chinoy is a Pakistani-Canadian journalist, filmmaker and activist, known for her two Academy Award-winning documentaries Saving Face and A Girl in the River: The Price of Forgiveness, as well as the animated 3 Bahadur franchise, and directing episodes of Disney+ TV series Ms. Marvel. She’s also set to direct Daisy Ridley in the forthcoming Star Wars: New Jedi Order. Not only is she the first woman and person of colour to direct a Star Wars movie, she will also direct Paramount’s Brilliance, based on the Marcus Sakey novel of the same name. The recipient of multiple Emmy Awards, a Knight International Journalism Award and the Hilal-e-Imtiaz, the second-highest civilian award of Pakistan, Obaid-Chinoy was named one of Time Magazine’s 100 most influential people in the world. It’s exciting then that Obaid-Chinoy is to give the Opening Keynote at ISE 2024, a session entitled ‘Seeing Through the Eyes of Others: Redefining the art of storytelling’.

‘I’ve always wanted my stories to jolt people, to shake them into having difficult conversations’ “I started telling stories in print when I was 14 years old and I continued to tell those stories in print until I went to college and 9/11 happened,” she said in a recent interview with A Rabbit’s Foot’s Fatima Khan. “Then I self-taught myself film, because at the heart of every film is storytelling and if you actually know how to tell a story, everything else falls into place.”

Shaping the story

Obaid-Chinoy’s keynote will explore the pivotal role AV technologies have in shaping and enhancing the art of storytelling. By sharing examples from her work, she will demonstrate how these technologies can place viewers in the heart of the story. According to this double Oscar winner and TED Fellow, the visual medium has the power to change the way we think about ourselves and our culture. “Film can change the way people perceive issues,” she told the TED2019 Conference. “An effective storyteller speaks to our emotions, elicits empathy and compassion, and forces us to look at things differently.” Her short film, A Girl in the River: The Price of Forgiveness shone a light on violence against women in Pakistan and a loophole in laws against so-called honour killing. Her efforts, including a visit with the

Preview Edition: ISE Daily 2024

Prime Minister of Pakistan in 2016 and a call during her Oscar-acceptance speech for the law to be changed, ultimately helped push through legislation. However, with women still being killed, Obaid-Chinoy turned to direct action; she took to the road in a mobile cinema to show films in small towns and villages across Pakistan. “I’ve always wanted my stories to jolt people, to shake them into having difficult conversations,” she told the TED Conference. “We began to introduce everyone to films that opened their minds to competing world views, encouraging children to build critical thinking so that they could ask questions. And we expanded our scope beyond honour killings, talking about income inequality, the environment, talking about ethnic relations, religious tolerance and compassion.” Women were shown films in which they were heroes, not victims. “We show them films in which they are heads of state or where they are lawyers and doctors and in leadership positions, we talk to them and encourage them to step into those roles,” she continued. Obaid-Chinoy also documented the way the films influenced the behaviour of people in these villages. “In small towns and villages across Pakistan, men are changing the way they interact with women, children are changing the way they see the world, one village at a time, through cinema,” she told the TED Conference. The world needs more empathy, she told Fatima Khan. “We need to be cognisant of the fact that the planet cannot have more people and that we need to be together: not as this country or that country, but together as humanity. We need to have more empathy for Mother Nature, for this planet and for each other.” “Cinema can play a pivotal role in bringing people together,” she added. “There has to be an understanding of each other’s issues and our shared traumas.” The Opening Keynote, entitled ‘Seeing Through the Eyes of Others: Redefining the art of storytelling’, takes place at 17:15-18:00 on Tuesday 30 January in the ISE Show Floor Theatre in Hall 4. It is open to all and booking is not required.

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Speaker Profile

Bridging the boundary between humans and nature

By Michael Burns

Jeroen van der Most, artist

ISE showgoers will be looking at AI in a different way once Dutch artist Jeroen van der Most has delivered his keynote. Most, who has been creating art with data, algorithms and AI since 2010, promises to use the ISE stage to “stretch our concept or ideas about what art is”, explore the future of “flexible content systems”, and look into “bridging the boundary between humans and nature with artificial intelligence”. “I will explore how we can actually use artificial intelligence to connect in deeper ways with people,” says Most. “I will do this by showing a sort of AI replica that I created of my own mind, in which I can offer people a trip through visualisations of my thoughts. It’s going to be really cool.” Most is also set to mesmerise audiences with a live performance broadcast on the newly unveiled South Access Screen, a 193sqm transparent LED display at the entrance to the Fira. Titled ‘Bee Barcelona’,this AI replica of his creative mind will take the audience on an immersive journey through his thoughts. Most is particularly interested in the real-time content creation capabilities of artificial intelligence. “AI systems are continuously able to create new content in the sense that you could have an artwork or media content that is always developing on its own,” he explains. “Every time you look at the system, it’s continuously changing and offers you new perspectives. That’s really the key difference from old-school digital art because these AI systems can ‘create content’ on their own, as self-creating, endlessly evolving systems.”

‘I will explore how we can actually use artificial intelligence to connect in deeper ways with people’ One such example is Quantum Cat, an art installation based on a phenomenon called ‘superposition’. Using a combination of data based on measurements of the states of electrons in a quantum computer, a system monitoring Dutch Twitter discussions, and text generated by the GPT-3 large language model, a real-time computer system merges everything into the final digital cat, which uses cameras to react to the presence of spectators. The cat ‘reflects’ on topics discussed in the Twittersphere. When freedom of speech is trending, for example, the

Preview Edition: ISE Daily 2024

cat will give ethical reflections on the subject, while tweets about the economy trigger reflections on the choice between the economy and the environment. Another high-profile example, Letters from Nature, was created by Most and Peter van der Putten, assistant professor at the Leiden Institute of Advanced Computer Science at Leiden University. It uses GPT-3 to ‘write’ letters to world leaders on behalf of various major entities under threat, such as ice caps, islands and coral reefs. Started in 2022 and still ongoing, the work was inspired by theparliamentofthings.org and the writings of French philosopher and anthropologist Bruno Latour, as well as the ancient concept of the ability of nature and inanimate objects to speak and tell stories.

Following the data

In terms of AV technology, smart homes and IoT devices are obvious data sources, ready to be tapped for AI-driven content. A system like the one behind Letters from Nature could tap into such resources, with the results constantly updating content for large-scale displays or projections. “It could be intelligent interpretations of the environment, whether that is an office or whether that is the climate or whatever, and that could then be translated into new visuals or new textual content,” says Most. “It could be a system that continuously generates textual content ideas that could inspire us to rethink how we could live together with nature in new ways. “There are all sorts of interactive possibilities with these systems. Of course, AI as it currently exists also offers a sort of democratisation in the sense that everybody can create cool images with these tools. But when everybody is an artist, it immediately pushes everyone forward. It raises the bar for the art scene.” Most hopes his keynote will give people ideas that artificial intelligence can be more than just a tool for productivity, efficiency and commercial gain. “It can also be used to create something more interesting, something beautiful, something from the heart and purely about the rational mind,” he says. “It can connect with other people and nature in a deeper way. That’s what’s behind my talk.” Jeroen van der Most’s keynote takes place at 17:15-18:00 on Wednesday 31 January in the ISE Show Floor Theatre in Hall 4. It is open to all and booking is not required.

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Executive Profile

AI and sustainability to dominate discussions

By David Davies

Pam Taggart, vice president of content creation, AVIXA

It has been a year of very big themes in pro AV – from the growing momentum (and anxiety) surrounding artificial intelligence to the recognition that decarbonisation efforts need to be accelerated – and ISE 2024 visitors can expect to see many of these themes explored in AVIXA’s busy schedule of conferences, seminars and workshops. “I’m excited to see some real dominant threads on sustainability, AI and quite a bit around broadcast tech for AV use, virtual production and streaming,” says Pam Taggart, vice president of content creation at AVIXA. “All of these threads will weave through the entire programme at ISE, be it conferences, Tech Talks or AVIXA Xchange LIVE meet-ups. In many cases we’ll try to go beyond the platitudes to examples, case studies, or how-tos on these complicated topics.” Partnering with other organisations to explore these subjects has a higher profile this year, with Taggart highlighting “some new collaborations intended to bring the voice of the end user centrestage to deliver feedback directly to the industry”. AVIXA will work with IABM on the Content Production & Distribution Summit, which is set to bring “the latest from the traditional broadcast industry into what is now being innovatively used in pro-AV applications”.

‘It’s an exciting time to be in AV, and an exciting time to come together and share’ In addition, the Smart Workplace Summit, taking place over two days, will tackle “new workplace demands” related to data security, emerging technologies and purchasing decisions. Taggart also reveals that the Control Rooms Summit will examine two specific areas – best practices in cyber security strategies and the attraction and retention of talent – while the Live Events Summit will dive into some of the most outstanding immersive event experiences of the year, from Beyoncé’s Revolution Tour to the opening of Sphere in Las Vegas. Visitors can also expect a notable concentration on audio this year, informed by recent innovations in spatial and immersive audio. “Beyond the technical sessions and deep dives, we’ll be hosting meet-ups around new and revised standards from both AVIXA and CEDIA on spectral balance, audio coverage uniformity and immersive audio. There will also be the ISE Sound Experience, expanded audio

Preview Edition: ISE Daily 2024

demo spaces, and show floor tours to investigate these innovations up close,” says Taggart.

New for 2024

Brand new features for this year’s show include a CEDIA and AVIXA co-produced half-day Sustainability Workshop designed to help companies create their own plans to tackle this crucial issue, and incorporating an Xchange LIVE-hosted meet-up as well as input from SAVe and AVIXA’s Sustainability Taskforce. Also fresh for 2024 are show floor tours for specific solution areas in English and German, along with a CTS Prep 12-hour Workshop on 28 and 29 January. Confirmed speakers across AVIXA-related events include Ross Video CEO David Ross, who will address broadcast and pro AV convergence at the Content Production & Distribution Summit; DNV principal cyber security consultant Shaun Reardon, who will speak at both the Smart Workplace Summit and the Control Rooms Summit; and Chaos Inc co-founder Stacia Pfeiffer and i3 technologies head of education Jeroen de Keyser, who will both speak at Xchange LIVE. Invited to consider what she is most looking forward to at ISE 2024, Taggart responds: “I’m a practical sort, so I’m always excited to see things in action; what’s worked, what hasn’t, what folks are trying, what we can learn from each other to innovate faster. Covid was such a catalyst for change in our industry, and now some of that innovation is bearing fruit with the acceleration in adoption of streaming into AV workflows for non-typical broadcast functions, in re-imagining meetings (again, and then again), in finding completely unique ways to incorporate AI either for client use or to speed tasks in various stages of projects.” She adds: “It’s an exciting time to be in AV, and an exciting time to come together and share. I’m eager to follow the trends, but also looking forward to being blindsided by something completely new; and ISE always delivers!” For full details of AVIXA’s content schedule, please visit www.avixa.org/ise.

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Executive Profile

Helping visitors stay ahead of the curve

By David Davies

Daryl Friedman, global president and CEO, CEDIA

CEDIA, the association for smart home professionals, has lined up another packed programme for this year’s ISE, addressing many of the hot topics currently shaping the industry worldwide, including AI, sustainability and immersive audio. Daryl Friedman, global president and CEO of CEDIA, believes that AI is set to be a key theme at ISE 2024. “We see news about AI every day,” he says. “It’s a rapidly evolving market and one that will significantly impact both the way that integrators conduct their business and the exceptional experiences that they deliver for their customers.” In order to help visitors “stay ahead of the curve”, the CEDIA Smart Home Technology Conference (30 January to 2 February) will include two related sessions: ‘How AI Language Tools Can Revolutionise Workflows for Technology Integrators’ and ‘AI Threats & Cybersecurity for Smart Home Professionals’.

Show highlights

Among the other conference sessions highlighted by Friedman are: ‘Harmonising Innovation: Embracing a new era of technology while remaining grounded in humanity’, in which future technologies specialist Rich Green will discuss the phenomenon of ‘slow technology’ and how to create sustainable environments for clients;

‘ISE is a destination where our industry can meet, connect and share ideas with CEDIA, its global association’ ‘Creating an Exit Strategy’, where industry finance expert Leslie Shiner will discuss why home technology companies need to focus on achieving incremental jumps as they grow; and ‘Immersive Audio Design Excellence Workshop’, in which participants will work in small groups to learn about, and apply, some of the guidelines outlined in the new CEDIA/CTA RP22 Immersive Audio System Design Recommended Practice. CEDIA is also partnering with AVIXA to deliver a new Sustainability Workshop, which will take place on the morning of 2 February. Friedman notes: “The industry needs to adapt to the global issues of climate change, nature loss and social resilience. We are both part of the problem and part of the solution. This workshop aims to help ISE delegates understand the issues, think through with others the impact and opportunity presented by

Preview Edition: ISE Daily 2024

these challenges, and learn how they can profit.” A number of CEDIA members will also participate in the Smart Home Technology Stage programme, which will run every day of the show and will be hosted by Walt Zerbe, CEDIA’s senior director of technology & standards. “With a diverse range of topics on the docket – spanning technology, design, business strategies, human interactions and the future landscape of smart homes – this annual event is a treasure trove of knowledge,” says Friedman. Across its activities, the organisation will focus on providing insight that allows companies to recruit the right employees and run an efficient operation that turns a good profit. Key initiatives in this space include the CEDIA NextGen Toolkit as well as business-focused training during the CEDIA Smart Home Technology Conference. More generally, Friedman anticipates that the show will reflect burgeoning demand for products that support wellbeing and energy efficiency: “We expect to see technology improvements at the show to help installers take advantage of this opportunity, especially in circadian rhythm lighting, sensors, security systems and impressive AV solutions for the home and garden. We also anticipate more sustainable options from manufacturers reflected in a greater focus on energysaving products and features that can help integrators address the environmental concerns of their clients.” Outlining his own personal expectations for the show, Friedman observes: “ISE 2024 is a destination where our industry can meet, connect and share ideas with CEDIA, its global association. Beyond the technology and business trends which we will undoubtedly experience at the show, it’s this platform for our industry which ISE 2024 provides that most excites me. It’s an honour to be CEO of an organisation that represents such a dynamic industry which can enrich the lives of so many people.” For full details of CEDIA’s plans for ISE 2024, please visit https://cedia.org/connection/ integrated-systems-europe/.

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Conference Chair Profile

Keeping pace with ongoing change

By David Davies

smart workplace summit ise Gary Keene, Smart Workplace Summit co-ordinator, AV consultant and coach

One of the primary reasons that Gary Keene was so keen to be involved in the latest Smart Workplace Summit (SWS), which takes place on the afternoons of Wednesday 31 January and Thursday 1 February, is that many companies are still undermined by a fundamental disconnect between their facilities management and audiovisual teams. “For instance, there can often be drivers and incentives which facilities managers have that AV teams are only dimly aware of,” says Keene, a former technology leader (IT and AV) at Google who is now heading his own business, Curved Air Consulting, and coaching at the University of the Arts London (UAL). “One of my main interests now is in exploring how collaboration can be more embedded into the design and ongoing changes that occur within workplaces.” The fact that the pace of change is only continuing to accelerate will be gently underlined throughout SWS. Day one will cover several of the most pressing topics currently facing all organisations, including cyber security and AI, with speakers including Shaun Reardon. An expert on global cyber security and a principal consultant at DNV, Reardon will explore the internal and external threats that companies need to be aware of, while a representative of the International Facility Management Association (IFMA) will follow up with a presentation of its latest research on cyber security in the workplace. “Shaun is doing a lot of work to raise awareness within the AV industry about the challenges faced by facilities managers and IT teams through the poor deployment of collaborative technology,” says Keene. “I think the session will cover that, as well as the [specific issues] related to the ‘work from anywhere’ audience, because a lot of the challenges these days derive from the very fast roll-out of hybrid solutions on the back of Covid.”

Focus on flexibility

The first afternoon will conclude with a “deep dive into AI and how it is being incorporated into products and solutions, as well as the ethics and how AI should be used”, he continues. The second afternoon will turn the spotlight on workplace solutions and include a keynote case study from Marcus Saunders, who is associate director, technical resources, at the UAL: London College of Fashion. He will examine how the faculty sought to

Preview Edition: ISE Daily 2024

‘A lot of the challenges these days derive from the very fast roll-out of hybrid solutions on the back of Covid’

combine resources spread across six separate sites into one new, 14-storey building supporting 5,000 students, with flexibility of use as the chief priority. “The ability to change the configuration of the teaching spaces over time is critical because it’s almost impossible to work out in advance how six previously distinct sites are going to have to share facilities,” says Keene. “So that means both the spaces and the technology available within them have to be highly flexible and able to be changed at short notice.” The second afternoon will continue with an examination of how corporates and institutions are utilising emerging technologies to improve the workplace and hybrid working experiences. This will be followed by a session on climate change, sustainability and the integration of ESG into company operations, before the event wraps up with an interactive audience session discussing the workplace of the future. “We are going through a period of phenomenal change in both technology terms and the way that companies operate, and I am really looking forward to exploring some of these developments at Smart Workplace Summit,” concludes Keene. Smart Workplace Summit runs from 15:30-18:00 on Wednesday 31 January and Thursday 1 February in room CC5.1.

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Booth 4G300 Connect with the AV-Community and discuss, learn and be inspired!

Do not miss our mixers for AV Marketeers, AVIXA Members, AVIXA Councils and Learning Tech Managers. Explore the schedule, find your favorite sessions, and block your calendar!

Don’t miss out on these sessions, meet-ups and mixers at Booth 4G300 Tuesday 30 January

12:05 – 12:45

Fireside Chat: Is AI biased?

DISRUPTIVE TECH DAY 12:00 – 12:45

Fireside Chat: “Digital Creativity. State-of-the-art.” 13:00 – 13:45

Ask the Experts: “AI Creative Ownership: Who owns the content AI creates?” 14:00 – 14:45

The Big Mindmap: “Building communities in hybrid workspaces” 15:00 – 16:30

Mixer and Meetup: AV Marketers 16:00 – 17:00

ENVIRONMENT SOCIAL GOVERNANCE (ESG) IN AV DAY 10:30 – 11:45

Italian CTS Session

Ask the Experts: “How can we make ProAV more sustainable?” 14:00 – 14:45

The Big Mindmap “Wellness in the workplace: A focus on Mental Health 15:00 – 16:30

Mixer and Meetup 17:30 – 19:00

AVIXA Reception

Ask the Experts: “Manufacturers’ training: education for the AV industry” 15:00 – 15:45

The Big Mindmap: “How can EdTech enhance Social and Emotional Learning” 16:00 – 17:00

AVIXA TV live broadcast 16:30 – 18:00

Mixer and Meetup: Learning Tech

Thursday 1 February

Join us for a snack and a drink while we discuss current topics in Learning Tech

10:00 – 12:00

Friday 2 February

EDUCATION AND ED TECH DAY

AVIXA TV live broadcast

Wednesday 31 January

13:00 – 13:45

DACH and Italian Women’s Council Sessions 12:00 – 12:45

Fireside Chat: “What does CTS mean to me?”

AV CAREER DAY 11:00 – 11:45

Fireside chat: “AV/IT Skills” 12:00 – 12:45

The Big Mindmap: “Esports Careers”

AVIXA Member Lounge Booth 4G150

In the member lounge, you can meet our membership team, learn more about membership benefits, education and certification — or simply enjoy our hospitality.

Conference Chair Profile

Building transatlantic connections

By Monica Heck

Mateu Hernández, chair, European/ Latin American AV Summit

An exciting new summit has been announced for ISE 2024 that promises to strengthen ties between the AV industries of Latin America and Europe through the participation of top-level figures from both sides of the Atlantic, including government representatives and industry leaders. The European/Latin American AV Summit (ELAS) will take place for the first time during the show on 30-31 January in room CC4.1 at Fira de Barcelona. Its ambitions are to bring the public and private sectors of both regions together to exchange, network, innovate and develop new business opportunities within the AV industry, according to Mateu Hernández, chair of the summit. “This first C-level executive summit in Barcelona is a bridge for the AV sectors of both regions. We hope to consolidate ISE as the location of the best and most important meeting for governments and companies from Latin America and Europe,” says Hernández. “Its location in Barcelona is crucial: Europe and Latin America share a common culture and existing cultural links, and Barcelona is easier to access for entrepreneurs and government officials from that region than the US.” The Latin American AV sector is growing fast, with sectors linked to culture and advertising driving growth, says Hernández. He notes that retail and mall culture are especially promising, alongside cultural festivals and stadium events, as well as the explosion of teleworking and digital nomadism.

‘This first C-level executive summit in Barcelona is a bridge for the AV sectors of both regions’ A shared vision

“Latin America must look towards Europe during this time, as they share a similar market structure made up of multiple states and governments, rather than looking towards the US or China, with their single government and centralised regulations,” he adds. “The context is very different, so looking to Europe is more strategic for Latin America in terms of the cultural and institutional environment.” Hernández hopes the summit, held in English with a translation service available, will allow top-level government officials and industry leaders from the European Union and Latin America to exchange around a number of

Preview Edition: ISE Daily 2024

crucial industry topics, including industry regulations and the European Union-Latin America and the Caribbean (EU-LAC) Global Gateway Investment Agenda (GGIA). The EU-LAC Foundation and its projects aim to create strategic partnerships between both regions, which include the GGIA fund that will be spotlighted during the summit. This represents a big opportunity for digital development in Latin America, according to Hernández. “Governments will be able to present initiatives that they wish to develop across Latin America, with European support,” he explains. “The fund has already launched and there are some projects already ongoing through the fund that will be highlighted.” Also on the cards is a big focus on hot industry topics such as artificial intelligence, including its use and regulation. “A big slot will be reserved to talk about AI regulation, which will be a chance for representatives from both the EU and Latin America to exchange about what kind of regulatory models they need to pursue or develop,” says Hernández. “This is a discussion the AV private sector needs to listen to, as it will impact how the public space is regulated going forward. Screens are everywhere, AV consumption is everywhere, so this is another opportunity for industry and governments to understand best practices and to develop that sector accordingly.” The ELAS 2024 speaker line-up includes Martin Saul, CEO ICAP Global and chair of the AVIXA board of directors; Paco Guzman, research scientist manager, Meta AI; Federico Bausone, executive director, Crestron Latin America; Christina De Bono, founder and president, SAVe Sustainability in AV; and Sean Wargo, VP market intelligence, AVIXA, alongside top government representatives from Latin America and the European Union. The European/Latin American AV Summit runs from 14:00-18:00 on Tuesday 30 January and from 10:30-13:00 on Wednesday 31 January in room CC4.1.

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Executive Profile

Celebrating Spanish AV

By Monica Heck

Juan José Vila, president, AFIAL and CSO, Equipson

Spain’s AV manufacturer and importer association AFIAL is relocating its AVL Summit to Barcelona to run it within the framework of ISE 2024. The 20th edition of the event will take place on 1 February in room CC4.1 at Fira Barcelona, offering a mix of conferences and training sessions. This summit, a collaboration between AFIAL, AVIXA, CEDIA and ISE, is aimed at the development of the AV industry in Spain. Juan José Vila, president of AFIAL and CSO of AV technology distributor and manufacturer Equipson, hopes a presence at ISE in a key location will allow AFIAL to expand its reach. “Some of the panels will cover how the Spanish AV industry has changed over the past 20 years and where it is headed,” he explains. “There will be a focus on AV in the areas of sport and entertainment, including big events such as Eurovision, tennis Grand Slams and MotoGP.” The summit will also target the professional lighting sector. “As ISE continues to broaden its reach into the pro-lighting sector, AFIAL is in a strong position to support that move as, historically, we have been very involved in the lighting industry,” says Vila.

On your bike

This year’s show also sees the return of the Spanish leg of UK charity bike ride Bikefest, created by Vila in partnership with PLASA’s cross-industry campaign #WeMakeEvents and AFIAL. During the pandemic, Vila saw that many in the pro AV industry in Spain were at their most vulnerable, having lost their income. Inspired by the annual UK Bikefest and in collaboration with #WeMakeEvents, Vila launched the charity bike ride in support of those in need within the industry. Now in its third year of existence as a beacon of hope for the live entertainment and events sector still recovering from the hardships of the pandemic, Bikefest Spain calls upon participants to cycle the nearly 400km from Valencia to Barcelona over three days, in time for ISE. Participants will raise funds for industry charities including Backup Tech, Music Support and Stagehand, that provide financial and wellbeing support to technical industry professionals. “The first year, ISE’s Barcelona debut was postponed and only 12 people could make the cycle due to the pandemic, but we raised €6,000. It was such a brilliant experience that we decided to repeat it last year

Preview Edition: ISE Daily 2024

with more than 20 people raising €70,000, and with the amazing support of ISE and AVIXA,” says Vila. “This year, Bikefest will run from 26-28 January.” The CSO of Equipson is also excited about his company’s ISE participation this year. Equipson will have refreshed its website with a focus on vertical markets and will put the spotlight on its long-standing WorkPro brand of IP-rated speakers, including its new DSP range, described by Vila as one of the most complete offerings in the market today.

‘The panels will cover how the Spanish AV industry has changed over the past 20 years and where it is headed’ “We are a long-standing exhibitor at ISE and since the show moved to Barcelona, we have adopted a different strategy,” he explains. “It has been both a more involved and more rewarding experience for Equipson as a leading company in the Spanish market. In Amsterdam we worked with distributors, in Barcelona we are hosting our local and international direct customers. “ISE last year was an opportunity to meet everyone and we saw the benefits of the human touch. Solving issues and closing sales takes much less time when it’s done face to face instead of on webinars and conference calls. The ISE show allows us to meet all our customers in the one place and is a crucial date in the Equipson calendar.” The AVL Summit runs from 10:30-17:45 on Thursday 1 February in room CC4.1.

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Executive Profile

An advocate for sustainability

By Anne Morris

Christina De Bono, founder and president, SAVe

Sustainability in AV (SAVe), a non-profit organisation committed to ensuring a sustainable future, will be present at ISE for the second time after becoming the event’s official sustainability partner in 2023. As was the case last year, it will be seeking more industry leaders to help encourage stakeholders in the audiovisual field to take concerted action to achieve the United Nation’s 2030 Sustainable Development Goals (SDGs). According to Christina De Bono, founder and president of SAVe, the organisation’s ambassador programme has already proved hugely successful, with several leaders from different parts of the world becoming SAVe ambassadors in order to “bring the same mission and initiatives to their regions”. “This year, we are hosting a SAVe ambassador leadership workshop to bring on more ambassadors who can take on a leadership role,” she says. SAVe will also be involved in a number of other activities throughout the event, including an exhibition area in Congress Square and a reception on Wednesday 31 January in Hall 8. Furthermore, SAVe is the sustainability partner for the inaugural European/ Latin American AV Summit on 30 and 31 January. “They identified three hot topics that they wanted to address, and one of them was sustainability. So we are hosting an interactive panel discussion called ‘Bringing the Sustainable Development Goals to the AV Industry’. We will be involving our SAVe ambassadors from Latin America in the panel discussion,” De Bono explains. She adds that the focus is to continue to help the AV industry do its part in achieving the SDGs. “The climate crisis, the increasing environmental degradation, the increasing inequality and poverty are diverse problems, and they’re getting worse. People want to do something in our industry,” she continues.

Second life

A key problem is tackling e-waste. “In 2019 alone, over 50 million metric tonnes were generated by North America and Europe, and the majority of that ends up in landfill and dumps. Less than 20% of that is officially recycled. In the United States it’s less than 10%,” she says. One of the programmes launched by SAVe to help

‘I can’t even describe the level of enthusiasm and urgency that people have taken in getting involved with SAVe’ Join the #ISE2024 conversation on social

tackle this growing problem is SAVe: A Second Life. The aim here is to give AV equipment a second life by donating it through a network that SAVe has established with the Commission on Voluntary Service & Action and the Higher Education Technology Managers Alliance, representing 600 universities in North America. According to De Bono, this programme has already gained considerable traction. “Over the past year, we’ve actually published very comprehensive, official guidelines that companies can adopt on reuse, repurpose, recycling and proper disposal of AV equipment. We’re the first organisation in our industry to provide official guidelines,” she says, adding that SAVe has also come up with a vetting process to ascertain which recycling companies are certified. “I can’t even describe the level of enthusiasm and urgency that people have taken in getting involved with SAVe and bringing our initiatives to their constituencies and local markets,” she comments. Other initiatives include a certification programme. The aim here is to provide education, a workshop and planning session to help companies come up with an actionable plan on ways that their organisation can align with the Sustainable Development Goals. And there’s more to come throughout 2024, with the launch of a platform that can help measure the amount of AV equipment that doesn’t end up in a landfill or dump. “There are many ways that we can turn the ship around. But we have to take action now, because at the rate we’re going, in 2030, when we’re supposed to be achieving the 2030 Sustainable Development Goals, we will be producing upwards of 70 million metric tonnes of e-waste. It’s grown 21% in the past five years,” she says. De Bono is also president and founder of ClearTech, a commercial AV systems integration company headquartered in Altadena, California. As might be expected, the company has become a major proponent of SAVe’s goals and was one of the pilots for the organisation’s recycling guidelines. “We have a whole process in place that has been adopted company-wide,” she adds.

Preview Edition: ISE Daily 2024

Conference Chair Profile

Digging into the green challenge

By Anne Morris

Simon Brown, chair, Sustainability Workshop ISE

Sustainability is set to be a key theme at ISE 2024 as visitors seek information and advice about green issues. This year, delegates will have the opportunity to really dig down into what they can do to ensure their operations are as environmentally friendly as possible, as part of the first Sustainability Workshop ISE, which takes place on Friday 2 February. Simon Brown is chairing the workshop, produced in association with AVIXA and CEDIA, and will address how the AV industry is not only part of the problem, but also part of the solution. The workshop aims to help ISE delegates think through the impact of the challenges they face, and consider how they can profit from potential opportunities. Brown is a business owner, entrepreneur and adviser who has focused on sustainable innovation over the past 20 years. Currently, he works as an adviser to corporates and growth businesses, is a special adviser to one of Europe’s largest private equity firms, and a founding shareholder in successful SaaS and ecotech businesses. “A conversation has been brewing for a while about the relevance of sustainability to industries that are represented at ISE,” Brown says. “There’s a huge agenda that people need to embrace and get their heads around, and start to apply that to how they do business,” he adds.

On the agenda

Brown expects a mix of companies to attend the Sustainability Workshop, although he sees greater benefits for small and medium-sized enterprises that perhaps lack the budget or expertise to implement their own green agendas. The aim is to help them better understand the problems that they face, why it matters to them and where they can act. “It will be interesting to bring together different companies in a room and get them thinking about why sustainability is important and how it is going to affect them. If you’re selling technology, then increasingly you’ve got to know where the kit is coming from and what it is made of, and how it can be repaired, reused or remanufactured,” Brown says. “And if you’re designing or installing smart places

then it matters how energy-saving, resource-efficient, natural and low-carbon they are going to be.” Brown says his aim is to get people thinking by engaging more intensively with the subject. “I’m expecting it to be very interactive and practical,” he adds. “I’m also hoping that what will come out of the discussion is the recognition that while there is huge pressure to tackle climate change and nature-loss, the opportunities for low carbon, especially in digital and technology-based businesses, are exciting. We’re seeing exponential uptake of some of these new technologies, and we need people like those in the room who are capable of designing things for customers that contribute to a sustainable future,” Brown says. He notes that the smart home and smart building sectors have a big role to play in reaching the goals of the wider environmental agenda. While bigger companies can face challenges as they transition to meet emissions reduction or resource-efficiency targets, smaller and newer companies have the ability to introduce a green agenda from the start. “For small businesses, it’s probably more of a rising tide,” he says, with a sustainable vision increasingly baked in from the outset. “They’re designing things with a consideration of nature, or climate, or some social value built in, and they’re growing on the back of it.” One thing is for sure, Brown says: “We’re headed to a very different future over the next five to 10 years.” Sustainability Workshop ISE runs from 10:30-14:30 on Friday 2 February in room C1.1.

‘It will be really interesting to bring together different companies in a room and get them thinking about why sustainability is important and how it is going to affect them’ Preview Edition: ISE Daily 2024

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Executive Profile

Immersive tech and AI take centre stage

By Colby Ramsey

Eduard Gil, manager, Catalan AV Cluster

Visitors to ISE 2024 can once again expect a range of compelling options when it comes to the conference programme, including a series of Tech Talks organised by several curators, including the Catalan AV Cluster. This free-to-attend programme of daily sessions will be held in both English and Spanish. The third show in Barcelona promises an exciting programme covering the full scope of advancements and trends in the AV world, as Eduard Gil, manager of the Catalan AV Cluster, reveals. “Over the past year we have been working on various cross-cutting technologies which have guided our programme at ISE: AI, virtual production and immersivity,” he explains. Regarding virtual production, Gil points out that Catalonia has been positioning itself to compete on a national and European level with the recent opening of two new studios – Lavinia’s Plató Nou and another from Getsmusic – as well as the construction of a third by Mediapro.

‘As a cluster, we aim to promote the local industry but also to engage in international dialogue and knowledge sharing’ “As a cluster, we aim to promote the local industry but also to engage in international dialogue and knowledge sharing, so we will celebrate a meeting at ISE between these and other European virtual studios,” he adds. “We will also discuss in another panel about the emergence of new professional profiles and the modification of existing ones due to the advent of these new types of studios.” As immersive content continues to evolve, with Sphere in Las Vegas being a much talked about recent example, immersive technology is redefining how consumers experience content and it is providing new opportunities for audiovisual narrative and audience interaction. At ISE 2024, the Catalan AV Cluster will present the case study of Aura Invalides by its creators Moment Factory. Aura has transformed the iconic dome of Les Invalides in Paris into an impressive spectacle of light, video, architecture, sound and special effects. The Catalan AV Cluster will also host a panel discussion about immersive experiences in the field of leisure, detailing iconic projects such as the Barça Museum (Univrs) and the IDEAL digital arts centre (Layers of Reality and Minoria Absoluta).

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Tech Tours

The cluster is also involved in this year’s Tech Tours programme, which takes visitors behind the scenes of major AV installations in Barcelona. “There is a strong presence of immersivity in our proposal for the Tech Tours,” adds Gil. “Initiatives in this direction are on the rise in Catalonia, demonstrating significant growth potential and increasing demand. Spaces such as Casa Amatller are increasingly complementing traditional museography with, in this case, a digital museum offering VR and XR experiences. “These examples complement the more established ones, such as Casa Batlló or IDEAL, which we will also have the opportunity to visit. We will also see how the idea of incorporating immersivity and enhanced experiences extends to the world of cinema through technologies like ScreenX and 4DX. We will visit Plató Nou, which is equipped with the latest LED volume, production lighting, media server and processing technologies, and we will witness a remote surgery demonstration using the ORisTIC technology developed by Ditec.” The Catalan AV Cluster will also use ISE to launch its Switch Report 2024, which will highlight some recent trends in AI and how it is radically transforming the way AV content is created and distributed. “Among the applications of AI, we will focus on how data and sentiment analysis are used to identify consumption patterns and preferences, allowing the adaptation of audiovisual content based on their success forecasts,” says Gil. “AI is progressively integrating into the entire value chain, and is assisting in tasks like documentation and research, script creation, storyboarding, recording, filming, post-production work and visual effects. In recent times, tools for actor re-aging and cloning – including voice – have improved, opening the door to the creation of hyper-realistic synthetic characters that can be used as hosts, narrators, influencers and more.” Tech Talks and Tech Talks Español sessions take place at 11:00-14:30 from Tuesday 30 January to Thursday 1 February on the ISE Show Floor Stage in Hall 4.

Preview Edition: ISE Daily 2024

What’s On

See the latest tech in action on the ISE show floor

ISE 2024 will showcase technologies from across all areas of pro AV

With six show floor Technology Zones plus the expansive Multi-Technology Zone in Halls 3, 4 and 5, all featuring the world’s leading technology and solutions suppliers, there’s plenty to discover at ISE 2024. And, as the show celebrates its 20th anniversary this year, ISE will be bigger and better than ever, welcoming technology innovators from across the globe to showcase their latest solutions. To make navigating the Fira that bit easier, exhibitors are grouped according to the technology they offer, while the Multi-Technology Zone is home to flagship exhibitors and those whose offerings don’t fall into a single Technology Zone.

Audio Zone: Hall 7

The Audio Zone at ISE 2024 promises to offer a wealth of cutting-edge audio solutions that will reshape AV vertical markets, helping integrators to deliver an immersive and enhanced experience for entertainment, gaming, education, healthcare, hospitality, retail and more. Visitors will find tools to help plan and implement installations, from loudspeaker layout optimisers and digitally steerable and beam splitting sound systems that can deal with any challenging architecture, to all-weather, waterproof speakers for audio anywhere. The latter is particularly key, not just for outdoor listening, but also for public address applications that deliver real-time information during emergencies. Immersive audio will be in focus throughout the show. 3D soundscapes can enhance storytelling and enjoyment in cinemas, museums and theatres, in games and home entertainment systems, as well as providing navigations in experiential installations and retail. With spatial audio, education can be transformed; students can feel like they’re in a virtual classroom, and educators can simulate environments for history lessons, science experiments and more. ISE 2024 will cover the entire audio signal chain from microphones to loudspeakers and everything in between. And, with almost 200 exhibitors, the Audio Zone is sure to provide the solution for any audio installation requirements. In Hall 7, loudspeaker experts such as Martin Audio, Adamson and

Preview Edition: ISE Daily 2024

Fohhn will rub shoulders with proponents of innovative amplification such as Powersoft, while in the field of PA systems Australian Redback Audio is making its first ISE appearance alongside show stalwart Toa. German engineering manufacturer Adam Hall covers almost every area of modern event and AV technology, focusing on everything from music equipment and live events, to integrated systems and industrial applications. Others are similarly diverse: Pan Acoustics has built on its PA, outdoor, educational and theatre experience to branch into spatial audio; Audibax offers pro lighting, sound/PA, microphones, stands and cables; K-array has everything from subwoofers to software; Audac offers a range of innovative installed sound products; while Bose Professional PA systems, conferencing solutions and installed commercial sound systems are found in workplaces, houses of worship, lecture halls, restaurants, retail stores, hotels and more. The ISE Sound Experience will also offer visitors the opportunity to hear the latest audio kit in action with indoor and outdoor demo spaces.

Content Production & Distribution Zone: Hall 4

Some of the most significant and fastest-developing AV technologies will be found among companies concentrating on content production and distribution at ISE 2024. The sectors that stand to benefit from these developments range from entertainment and education, to retail, marketing, tourism, corporate, conferences, sports and more. Tools for immersive video production, which allows for the capture and delivery of 360-degree and VR content, are becoming popular in multiple areas. The tourism sector, for example, can use VR to let potential travellers, or those unable to travel, visit locations virtually. Sport too has a vested interest in bringing the stadium to the living room through VR, as does the live entertainment sector. The quest to offer fans an enhanced experience has led to further innovations in interactivity, user interfaces and AR technologies, bringing an additional layer of engagement. In the ‘real world’, theatregoers, or fans at concerts and events, can enjoy visually stunning experiences never possible before

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What’s On thanks to the rise of extended reality (XR) stages and virtual production techniques. Media servers based on powerful GPUs, high-resolution projectors and fine-pixel-pitch LED displays together are moving the goalposts of creativity all the time, and all will be on show at ISE. These innovations aren’t reserved for massive shows and concerts: retail, fashion, museums and corporate events are all lining up to deliver ‘impossible’ spectacles. At ISE 2024 there will be hundreds of companies ready to help visitors create and deliver content. In the Content Production & Distribution Zone in Hall 4, visitors to the Blackmagic Design stand will find video editing products, cameras, colour correction and video switching tech, routers, disk recorders, monitors and software for multiple AV markets. Epiphan Video offers remote production capabilities in the cloud, video capture cards and live production encoding. Vizrt is an established master of real-time AR graphics, virtual sets, data-driven content and video playout, while 3D Storm will also be on hand with its video over IP, video over IT and live production expertise. Exhibitors serving the content production and distribution market can also be found in the Multi-Technology Zone in Halls 3, 4 and 5. They include disguise, Roe Visual, Brompton Technology and Panasonic.

Digital Signage & DOOH Zone: Hall 6

While digital signage has been visible in numerous settings, from education and corporate to retail and hospitality, for many years, it has increasingly moved from ‘nice to have’ to essential and is now a business-critical solution set in multiple verticals. Many of these use cases will be demonstrated in Hall 6 of the Fira. To be effective, digital signage solutions must combine software with hardware such as media players, video walls and kiosks, as well as ensure engaging content is created. Visitors to ISE will be able to experience the unrivalled power digital signage solutions have to drive customer engagement, increase revenue, empower digital transformation strategies and create unique, memorable experiences. Workflow enhancements have been key to the growth in digital signage installations. While in the past creating relevant content would be time consuming and potentially costly, digital workflows, the

ability to effectively utilise and integrate data, and cloud-based tools have greatly simplified content creation, enabling users to deliver relevant, accurate and consistent material in seconds. Personalised experiences are also possible, driving engagement and delivering better business results in areas such as retail and hospitality. While retail is often seen as the key domain for digital signage, the education and corporate sectors also value its ability to inform, advise and guide users. In the corporate sector in particular, video walls are a popular display choice, offering a high-impact and eye-catching centrepiece. As display costs have fallen long term, so the number of units used in projects has tended to increase, offering the opportunity to share more, varied content. Interactivity is also increasingly valued, particularly two-way interactivity. Prominent companies in the Digital Signage & DOOH Zone include leading signage player manufacturer BrightSign; Scala, a global provider of intelligent digital signage, digital merchandising and intelligent sensors, and rich media customer experiences; DisplayForce, which focuses on programmatic advertising solutions; Intuiface, which offers a ‘no-code’ digital signage platform; and Nexmosphere, which manufactures interactive sensors for digital signage.

Lighting & Staging Zone: Hall 1

When it comes to lighting, numerous market sectors have benefitted from the development of the LED. From a humble white light on a chip, it has evolved to allow ever more complex and controllable colour mixing, in-built effects libraries that generate a range of preset simulations, as well as effects that respond to audio input. The latest innovations are around pixel mapping, where live or prerendered video content is used to create unique lighting effects. In terms of staging, the rise of projection mapping, holographic elements and XR stages have completely changed production design, while fine pixel-pitch LED screens provide dynamic content as well as illumination. All these systems still need rigging, and dependable trusses and lightweight support solutions can also be found at ISE. Retail and fashion are stepping into the XR space too, with immersive and experiential tech becoming more popular. LED lighting has also transformed the architectural and interior design sectors,

Head to Hall 6 for the latest in digital signage technologies

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What’s On

with buildings, museums, homes and public spaces able to be illuminated with energy-efficient and customisable LED systems. At ISE 2024, the Lighting & Staging Zone will be located in Hall 1, which is being used at an ISE show for the first time; additionally, there will be a Lighting & Staging Pavilion in Hall 4. In Hall 1 visitors will find globally recognised manufacturers such as Robe, which develops moving and LED lights for stages of all sizes; Elation Professional with its innovative IP65-rated outdoor moving heads, theatre-grade luminaires, Fresnel key lights and LED batten fixtures; ARRI, which brings expertise in world-class lighting systems for state-of-the-art production workflows; and Cameo, which offers everything from moving lights to PAR and Fresnel spotlights and battery-powered outdoor floodlights. The Lighting & Staging Pavilion in Hall 4 will offer an additional 500sqm to showcase solutions for all kinds of live events. Exhibitors here include LED specialist ILT Italy, power distribution product manufacturer SES, VNS, which offers video processors, and motion control solutions from Movecat.

Multi-Technology Zone: Halls 3, 4 and 5

The Multi-Technology Zone at ISE 2024 represents the heart of the show, welcoming many of the largest (and longest-established) ISE exhibitors. Visitors can expect to see a wide array of innovative technology, including cameras, microphones, display solutions, AI tools and much more. The latest PTZ camera technology will be on show as manufacturers respond to demands from many vertical markets, such as retail, healthcare, security and hospitality. Sound is also a key player here. Echo cancellation and noise reduction have led to enhanced microphones, with beamforming mics that can also track and isolate speakers. In contrast, digitally steerable speakers can direct sound to where it’s needed most, with the greatest clarity. Artificial intelligence (AI) is set to change the playing field in the Multi-Technology Zone. AI can provide real-time transcription and translation from natural language models for streaming video and audio. It can be used to automatically adjust camera framing and audio levels, as well as apply noise reduction for video and audio streams.

Generative AI can produce text and image content that responds almost instantly to user interactions. AI is also moving into sectors such as healthcare, hospitality and smart homes, using data analytics and enhanced voice recognition to predict and allocate resources, recognise behaviour patterns and deliver timely information to patients and residents. Expect to see innovations aplenty in this field in Barcelona. There are numerous companies, large and small, exhibiting in the Multi-Technology Zone at ISE 2024. Samsung is a leader in high-resolution displays, including The Wall; LG’s OLED and LED displays, projector and cloud-enabled devices are globally acclaimed; Christie’s projectors are renowned for engaging audiences; Epson specialises in high-brightness 3LCD laser projectors for immersive, interactive experiential environments; Panasonic offers a range of high-brightness projectors as well as high-quality displays; Digital Projection has an extensive line of projection systems for an array of demanding applications; Newtonlab Space designs and manufactures holographic devices as well as creating their content; Jupiter Systems offers data visualisation in video walls, control rooms, large venues, conference rooms and more; while Crestron is a recognised expert in video and audio.

Residential & Smart Building Zone: Hall 2

Once the preserve of the ultra-rich, smart home technology has moved firmly into the mainstream in recent years. When it comes to creating a smart home, the options are virtually limitless and visitors to ISE will be able to get hands-on with the very latest innovations to transform any room; from microLED video walls for ultra-premium spaces to immersive audio systems, including wireless immersive set-ups, and stunning 4K, HDR, UHD, LED or QLED displays. Sustainability is a key area of focus for many investing in residential technology. Automating devices to only turn on when they’re needed, creating zoned heating, setting alerts to highlight any unexpected rise in device energy usage and remote monitoring of systems to ensure they’re operating at their best all help to reduce energy costs and improve the efficiency of smart homes.

Discover a wide array of innovative technology in the Multi-Technology Zone

Preview Edition: ISE Daily 2024

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What’s On

KNX will be returning to the Residential & Smart Building Zone in Hall 2

When it comes to commercial smart building, the aims are similar to the residential sector, with occupant comfort and safety as well as the sustainability benefits common reasons for investing in smart tech. However, these buildings tend to be on a bigger scale, making building management systems (BMS) key to their success. The BMS can be directly integrated with other building services, such as security, CCTV and safety systems from multiple vendors, as well as enabling remote access for maintenance and upgrades. Ease of use is central to the success of any smart home or building installation, which makes the control system a key aspect of any project. Major vendors in this area include Control4, Crestron and Savant, which offer apps, touchscreens and voice control solutions, while Gira is a full-service provider of intelligent systems for networked digital building control. TVs and displays are often the most eye-catching aspect of commercial and residential projects. Here Samsung offers products including the The Wall microLED display and The Frame, which mimics the look of a picture frame. Other popular brands include Sony and LG. When it comes to audio, Bang & Olufsen, Focal, Revolution Acoustics and Stealth Acoustics are among those delivering the high-end listening experience audiophiles expect. In addition, Harman Luxury offers advanced signal processors, equalisers, amplifiers and loudspeakers for rooms of any size. On the sustainability side, Airzone provides solutions that reduce the energy consumption of HVAC installations, Zykronix offers building management tools and Lutron is known for its energy-saving smart lighting controls and automated blinds for both commercial and residential applications. All of these manufacturers, along with the ISE coowner CEDIA and Presenting Show Partner KNX, will be present in the Residential & Smart Building Zone.

Unified Communications & Education Technology Zone: Hall 2

Technology continues to transform working and learning environments, creating inclusive, equitable and productive spaces that can improve outcomes and encourage collaboration. In the education sector, AV technology is proven to increase student

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engagement and retention across all levels of study. While this could be as simple as projectors or interactive displays to enable students to access and engage with their learning materials, many institutions are going way beyond this. Virtual classrooms, online assessment systems and intuitive collaboration tools are enabling students to access learning materials wherever they may be, working independently or in small groups, while allowing institutions to reach a wider audience too. While research suggests hybrid learning continues to be popular with students, the experience for some hasn’t always been of the highest quality. A few years down the line from those initial Covidinspired investments in hybrid tools, the focus for many institutions, particularly at the higher and further education level, is ensuring the technology is in place to deliver a high-quality experience. This could include multiple cameras in lecture spaces and auditoriums to capture multiple feeds for a more engaging presentation, highend microphones and speakers so students can clearly hear what is being said, and streaming platforms that allow students to ask questions and engage with the subject matter. The tools to deliver this experience consistently and reliably will be evident in Hall 2 of the Fira. Collaboration solutions for the enterprise space will be on show too. As workers continue to embrace hybrid and remote working, unified communications technology is crucial to creating a cohesive, productive and satisfied workforce. Videoconferencing systems, wireless content sharing tools, interactive displays and whiteboards are all being utilised to facilitate collaboration and bring teams together. But, while this more visible side of UC takes a lot of the attention, much of the innovation is happening behind the scenes. Cloud and data technologies are transforming how enterprises manage their estates, providing valuable information on how buildings are operating and if spaces are being fully utilised. Remote management of devices is also helping to ensure a reliable, consistent experience for users who increasingly rely on UC tools to carry out their daily tasks. Zoom, Cisco, Google, Jabra and Microsoft continue to lead the way when it comes to communication and collaboration tools, while Clevertouch, ViewSonic and Avocor offer those allimportant display solutions. On the audio side, QSC and Shure have tools for rooms of all shapes and sizes, from simple microphones and headsets to fully integrated solutions.

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Understand the ROI of smart technology at Smart Building Conference

The 2024 Smart Building Conference will share the latest in building tech and show how, if applied correctly, smart buildings, homes and offices can yield big returns. Expert speakers from across the globe will join the programme to discuss issues such as how to transition towards net zero through achieving even better energy efficiency in smart buildings. The conference will also take a deep dive into big data and discuss how AI is being incorporated into strategies, how it is already being used in applications and processes to improve performance, and how it might be integrated into innovative solutions for smarter buildings in the future. Matthew Marson, MD, EMEA advisory, JLL Technologies, will discuss the ROI of smart building, while Dan Drogman, CEO &

Net zero, AI and big data will be on the agenda

founder, Smart Spaces, will share ‘The 10 Top Smart Buildings I Know’. In addition, Mike Brooman, CEO, Vanti, will be ‘Crossing the Landlord Tenant Divide’ and Tomás MacEoin, CEO, Hereworks, will be discussing ‘The Emergence of Master Designers’. The conference will once again be chaired by Bob Snyder, editor-in-chief of Channel Media Europe. Smart Building Conference runs from 10:30-17:00 on Tuesday 30 January in room CC5.1.

entitled ‘Protecting the Control Room: The need for cyber security’. During his career, Reardon has been involved in most areas of cyber, from audit to operational technology, digital forensics to IT cyber security. “One of the key concepts I try to get across is that, in my personal opinion, there is no such thing, no separate discipline, of cyber security anymore. It is security. Because if you go to your light switch and you This year’s Control Rooms Summit, sponsored by flick it, there’s a massive amount of Guntermann & Drunck, will be presented in two halves, IT/OT control room sitting behind it; with cyber security taking precedence in the morning you go and adjust the thermostat on and talent coming to the fore in the afternoon. your wall, that’s an industrial control “What I’ve tried to do in the past with the Control system. It takes input, it takes output. Rooms Summit is to look at control rooms in a So this is not about confidentiality more holistic way so that those who are in the AV Shaun Reardon will discuss the need for cyber security and GDPR. When you’re looking at industry get a full understanding of control rooms, control rooms, industrial systems, whether they’re in product manufacturing, design, it’s about the integrity of the data whatever they need to do,” said Chris Dreyfus(can you trust what you’re looking at?) and the availability Gibson, chair of the Control Rooms Summit and vice chairman and of the data (how critical is that availability?)” he said. co-founder of the International Critical Control Rooms Alliance. The need to attract and nurture talent will also be discussed “So this year I had to make a decision around whether we in depth, with sessions looking at how companies can ensure continue the conversation from last year and pull that theme along they recruit, train and retain the skills required now and in the around changing technology or whether we introduce something future, and how to create a culture of innovation and continuous slightly different. And, in the end, I decided to do both.” improvement. Attendees will hear from practitioners, suppliers The cyber security section will continue the debate around the and subject experts about the strategies they are using. rise of data, AI, the evolution of technology and the need to protect that technology and the environment that it is deployed into. Control Rooms Summit runs from 10:30-14:30 Speakers include Shaun Reardon, subject matter expert and on Tuesday 30 January in room CC5.2. principal cyber security consultant at DNV, who will deliver a keynote

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Control Rooms Summit to focus on security and talent

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Prepare for the challenges of the future at the Smart Home Technology Conference

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Content Production & Distribution Summit explores the broadening scope of broadcast

Running across all four days of ISE 2024, CEDIA’s Smart Home Technology Conference will offer nearly 60 hours of content, covering topics such as technical installation and design, business excellence, and future trends, all through the lens of home technology integration. AI and cyber security will be key themes throughout the programme, and attendees will have the opportunity to participate in a diverse range of expert-led daily workshops and courses designed to challenge integrators to creatively incorporate tomorrow’s needs into today’s businesses to achieve sustainable profits. Technical courses include designing, implementing and managing bass in private entertainment spaces; creating sustainable, accessible and adaptable homes; and an Immersive Audio Design Excellence Workshop following the new RP22 Recommended Rich Green of Rich Green Design Practice document. is among this year’s speakers Also on offer are courses on new lighting technologies, WiFi-6 and WiFi-7, and subwoofer room gain. CEDIA’s business courses ensure attendees have the right mindset and processes in place to set their business up for success. From implementing strategies for successful leadership and using business dashboards, to embracing innovation while being sensitive to people and the challenges and opportunities associated with employee retention, attendees will be given the tools they need to keep their business successful and profitable. Speakers include Peter Aylett, partner, Officina Acustica; Rich Green, founder, Rich Green Design; Ken Erdmann, director of technical education programs, CEDIA; Daniel Adams, chief product officer, Pulse-Eight; and Richard Jonker, vice president commercial business development, Netgear. These courses can be purchased individually, or with a CEDIA Pass that includes all CEDIA courses. Visit iseurope.org/ise-2024-conference-programme for more details.

‘Brands: The New Broadcasters’ is the title of this year’s Content Production & Distribution Summit, recognising how major brands and corporations are increasingly using high-end technology and professional broadcast companies to create exciting and informative content and deliver it directly to their customers and stakeholders. Sessions begin with a look at why broadcast vendors Tom Morrod of Caretta Research will be sharing the latest data around the are now seeing strong convergence of pro AV and broadcast growth in serving clients in the fast-growing converging market that is becoming AV broadcasting. Tom Morrod, cofounder and research director, Caretta Research, will then provide the hard data that demonstrates where broadcast and pro-AV technologies and clients are converging, before being joined by Lorenzo Zanni, head of knowledge, IABM, along with system integrators and end users to interrogate that data. The summit will also welcome brands that are already active in the content creation and distribution space. Michael McKenna, CEO and director of VP at Final Pixel, will discuss his work with Oracle Red Bull Racing on Formula 1’s first virtual production shoot. Filmed in a VP studio in Wakefield, UK, the film, which was used to launch Red Bull’s newest car, takes viewers on a breathtaking road trip across the US. Indeed, virtual production will be explored in detail during the full-day event, produced in association with IABM. “The hype is gone, the hype is over,” said summit chair Ciarán Doran. “Now you’ve got the people who are doing it, making it happen. And that starts to take us down the road of democratisation of content creation. You can be anywhere, your talent can be anywhere, your location can be anywhere, but the content looks like it’s everywhere. And from that, we evolve into the art of storytelling. Because regardless of what your technology is like, you need really gripping stories to engage people.” How broadcaster manufacturers and broadcast facilities are addressing the pro AV market will also be explored. “It’s no longer ‘let’s dumb something down so that it’ll fit into that market’,” Doran continued. “They don’t need to do that anymore because AV broadcast is now reaching up to acquire the content quality, both technical and creatively, of that service provider.”

Smart Home Technology Conference runs from 10:30-16:30 on Tuesday 30 January to Friday 2 February in CC1 suite.

Content Production & Distribution Summit runs from 10:30-17:00 on Wednesday 31 January in room CC5.2.

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Connecting the digital signage dots

The opportunity presented by digital signage that connects with surrounding technologies and solutions will be explored at this year’s Digital Signage Summit. Attendees will hear how engaging experiences, sustainable solutions and interactive experiences need to provide a seamless customer journey connecting to IoT devices, IT infrastructure, building automation and data backend systems. Sessions will focus on four key trends – AI, green signage, platforms and IT security – welcoming speakers from companies including Google, BroadSign, Samsung and more. Florian Rotberg and Stefan Schieker of invidis consulting, who curate and host the half-day summit, will kick off proceedings with a keynote entitled ‘Beyond Pixels’. This will delve into the latest industry trends and drivers, share market updates and set the agenda for the industry. Rotberg and Schieker will return to the stage at the end of the day when they will present the invidis Annual Outlook 2024 with invidis partners Dave Haynes from SixteenNine and Nita Odedra, director – strategy, Blue Rhine Industries. “It’s our tradition since 2006,” said Rotberg. “It’s why many people

attend the conference. We give the latest market figures and an outlook of where the market is heading to in the next year. We have some specialists and people from around the world joining us on stage.” In addition, Rafale Chang, CEO at Tiger Party, will share case studies and success stories illustrating how the integration Florian Rotberg of invidis consulting will once of LED technology in again co-curate and host the summit billboards has enhanced advertising effectiveness and boosted return on investment. Other sessions will look at how automotive retail is reinventing the customer journey, how retail media is disrupting stationary retail, how to succeed in the sustainability game, and the role of generative AI in concept design and content creation. “AI is changing our world, changing technology – and also signage – in many ways,” added Rotberg. “It helps us to have much more computing power, to create content much, much more efficiently, in a way you couldn’t do with a human. Creating content is one of the most expensive things in digital signage. Once you’ve installed the hardware then you have to feed the beast with content, and it’s very expensive.” Digital Signage Summit runs from 10:30-14:30 on Wednesday 31 January in room CC5.1.

smart workplace summit ise Addressing the big issues at Smart Workplace Summit

Hosted by Gary Keene, audio visual architect at the University of the Arts London, this year’s Smart Workplace Summit has the theme ‘Tackling New Challenges’. Spread across two afternoons, the first day of the summit will address the challenges associated with meeting the needs of hybrid and remote workforces, cyber security and AI ethics. Here Shaun Reardon, principal consultant at DNV Cyber Security, will share his insight on cyber war games, a panel will debate how advancements in technology, research and policy can help minimise bias and promote more equitable AI systems, and the role of AI in audio will also be discussed. Day two will focus on the challenges around workplace design, the environment and inclusivity. Marcus Saunders, associate director of technical resources at the London College of Fashion, will share details of the institution’s new 14-storey building in east London that supports around 5,000 students across a very wide range of subjects, offering flexible learning spaces that can adapt as needs change while also being energy conscious. On the issue of sustainability, Keene said: “Everyone is

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Workplace design, inclusivity and hybrid working will be discussed at Smart Workplace Summit

under pressure to ensure that AV technology Is being used in a way that’s as energy efficient as possible. But there’s very little benchmarking going on and there’s very little common understanding of how to achieve goals. We’ll have a series of speakers talking through case studies and practical solutions here. “Overall, we want our participants to come away with an awareness of some of the emerging issues in smart workplaces, and also with the knowledge that enables them to think about how they might address their own challenges.” Smart Workplace Summit runs from 15:30-18:00 on Wednesday 31 January and Thursday 1 February in room CC5.1.

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Finding solutions at the Live Events Summit

Some of the biggest music productions of 2023 will be explored in detail at this year’s Live Events Summit, organised by TPi Magazine and hosted by its editor, Stew Hume. The technology behind events such as Beyoncé’s Renaissance tour and U2’s residency at Sphere in Las Vegas will be discussed, along with the challenges being faced when staging these groundbreaking events. Ray Winkler, CEO & design director at Stufish Entertainment Architects, will share his experience of working on everything from musical experiences to theatrical shows, exhibitions and buildings. This includes working with the likes of Beyoncé and U2 as well as recently providing services for Adele’s latest Las Vegas residency. In addition, Dom Harter, managing director at Martin Audio, and Adam Pierce, director at Karno, will debate how modem technology can change the way we think about audio zoning for the betterment of events while also preventing an adverse effect on surrounding residential areas. Nigel Sadler, sales director at Hive, will then bring video into the mix, looking at how video solutions are becoming more available to a greater range of creatives and show designers. There will also be a focus on drone technology and its applications in major large-scale events, drawing inspiration from the Eurovision Song Contest and The Secret Garden Party.

Stufish’s Ray Winkler will be talking about the company’s ambitious and pioneering work

Alongside these panel discussions, the summit will welcome several notable production and lighting designers, who will share their insights on the future of show design and shed light on the changes and emerging trends within the market. The half-day conference, sponsored by Zactrack, will end with a roundtable of notable lighting designers from the live touring industry discussing the latest trends they have noticed in the past two years and predicting what we might see from production in the future. Live Events Summit runs from 10:30-14:30 on Thursday 1 February in room CC5.2.

implications of new and emerging technologies for teachers and support staff within the education sector and it will look at the future role of learning technology and media support services and consider how diversity in staff teams delivers better outcomes. In addition, Sarah Ticho, co-founder, XR Health Alliance, will share how extended reality is changing how the global healthcare workforce is educated and carries out its day-to-day work. The summit will also consider why, despite the evident value, it is proving difficult to develop a healthy ecosystem of The possibilities offered by education innovators, researchers and adopters. technology have never been more exciting, but Finally, Mhairi Aitken, ethics fellow, The University of Nottingham’s Sally Hanford it’s important not to lose sight of the fact that The Alan Turing Institute, will look at will be talking about hybrid learning these tools are being used to educate people. what the explosion of AI-enhanced As humans don’t all come with the same set tools means for AV in education in terms of factory defaults, the Education Technology Summit, sponsored of practical applications and ethical considerations. by X2O Media, will highlight the importance of designing educational Other speakers include The University of Nottingham’s experiences to accommodate differences in physical characteristics, Sally Hanford, learning technology consultant, and Cecilia neurodiversity, culturally influenced perceptions and personal Goria, professor of digital pedagogies and language education, aspirations, as well as exploring the challenges associated with this. who will be delving into the topic of hybrid learning. The half-day summit, chaired by Dr Gill Ferrell, programme director, 1EdTech and EUNIS, will look at good practice in making Education Technology Summit runs from learning experiences accessible and inclusive. It will consider the 10:30-14:30 on Thursday 1 February in room CC5.1.

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Education Technology Summit to put people centre stage

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Sustainability Workshop to offer practical steps to adapt to global challenges Presented jointly by AVIXA and CEDIA, the Sustainability Workshop ISE will offer practical and interactive sessions designed to help delegates understand how and why they need to adapt to the global issues of climate change, nature loss and social resilience. The workshop will consist of three 45-minute sessions, each including an interactive presentation, a group problem-solving exercise, and feedback and Q&A. Delegates will leave with an understanding of the problem, why it matters and how they can take action. Information on how to apply key frameworks to assess impact and opportunity and build a plan of action will also be supplied, as will advice on how to make the case for spending time and money on delivering this plan. The workshop will be led by Simon Brown, a business owner, entrepreneur and adviser who has focused on sustainable innovation for the past 20 years. Sustainability Workshop ISE runs from 10:30-14:30 on Friday 2 February in room CC1.1.

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Delegates will learn how to take action against climate change and nature loss

Barcelona City, Catalan AV Cluster and thought leaders power ISE Partner Stage The ISE Partner Stage in room CC5.3 will welcome a whole host of thought leaders and industry innovators, debating everything from AI and virtual production to lighting and live events. Content will be presented by a number of partners, including the Catalan AV Cluster, Barcelona City and industry associations such as the HDBaseT Alliance and Avnu Alliance. Sessions on Tuesday 30 January include the Catalan AV Cluster presenting its acclaimed Switch Report on the impact of AI on the audiovisual industry, and a panel discussion with some of the leading studios in Europe equipped with the latest virtual set technology. In addition, Henning Kaltheuner,

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board member, Avnu Alliance, will explore how the live sound industry can take advantage of the Milan protocol to foster more efficient and collaborative network environments. Highlights on Wednesday include ‘The Digital Creators Revolution in the Imagination Economy’, which sees Pere Pérez Ninou, founder & CEO, Metacampus, explore how the next stage of the AI-driven internet is paving the way for digital artists and creators to emerge as the trailblazers of the Imagination Economy. In addition, Matthew Jacks, channel manager commercial integrators at Lutron Electronics, will look at how lighting controls can improve the user experience in a modern workplace, and Andrew Gross,

VP sales, Xyte; Benjamin Olswang, VP engineering, Symetrix; and Vin Keane, VP marketing, Symetrix, will consider how harnessing the power of the cloud helps to deliver exceptional customer experiences. AI is back on the agenda on Thursday with Pablo Filomeno, CEO & co-founder, FEEDER, exploring its potential in the areas of content curation and audience measurement to boost campaign performance. In addition, Jordi Conejero, CMO, Union Avatars, will highlight the evolving role of 3D in enhancing user immersion and interaction, and the HDBaseT Alliance will delve into the fast-evolving realm of professional AV connectivity technologies. Friday on the Partner Stage sees the Catalan AV Cluster present its ‘Young Talents and Technology Showcase’. Four winning projects by emerging young talents from the university-industry Audiovisual Pitches from Talent Week 2023 will be presented and discussed by a panel of experts in this Spanish-language session. Sessions run daily on the ISE Partner Stage in room CC5.3.

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Tech Talks and Tech Talks Español bring packed schedule to ISE Show Floor Stage

Following their successful debut at ISE 2023, the Englishlanguage Tech Talks and Spanish-language Tech Talks Español will be running on the ISE Show Floor Stage in Hall 4, from Tuesday 30 January to Thursday 1 February. These free-to-attend sessions offer visitors the opportunity to learn more about key trends in the AV industry as well as discover technology and creative innovations and business best practice developments. Several curators are involved with this year’s programme, including the Catalan AV Cluster. Sessions on Tuesday include a look at the impact of AI on our day-to-day lives; a panel discussion around the new roles created on-set thanks to the move to virtual production; and an exploration of the untapped opportunity for AV integrators when it comes to language-accessible spaces. In addition, following his keynote last year, Stephen Nuttall,

Stephen Nuttall of the America’s Cup will take to the Tech Talks stage on Tuesday

America’s Cup head of television, will return to give an update on the 37th America’s Cup, which is set to take place in Barcelona in October, and talk about the America’s Cup land yacht, something visitors will also be able to see in Hall 4. On Wednesday, Icon Multimedia’s Isabel Arrabal Poncio will explore digital signage and AI, and Holoplot’s Pedro Basilio García will discuss the Sphere audio project. On Thursday, industry organisation Sustainability in AV (SAVe) takes to the stage in the morning, before topics including immersive experiences, people management and how AI can change content are explored. Tech Talks and Tech Talks Español take place daily from Tuesday 30 January to Thursday 1 February on the ISE Show Floor Stage in Hall 4.

AFIAL to hold AVL Summit at ISE 2024 Four days of debate on the Smart Home Technology Stage

With dozens of free sessions, the Smart Home Technology Stage will offer an abundance of valuable information, engaging discussions, and learning and networking opportunities. There will be a broad array of topics addressed including, but not limited to, technology, design, business, people and the future. The Hall 2 stage is a must for attendees wanting to gain a holistic snapshot of the smart home industry and to make connections.

Panels will debate topics around technology, design and people on the Hall 2 stage

Sessions on the Smart Home Technology Stage in Hall 2 take place from Tuesday 30 January to Friday 2 February. For full listings, see page 52.

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AFIAL, an industry association that brings together manufacturers and importers of audiovisual technology, is set to host its AVL Summit at ISE 2024. The move comes as both organisations celebrate their 20th anniversaries this year.

The summit will include a series of panels and training sessions focusing on topics including AV in sport and entertainment. This includes James Henry Breward, audio and comms specialist, Wimbledon All England Lawn Tennis Club, discussing integrating systems for The Championships; and Dorna Sports’ Sergi Sendra i Vives sharing the audio innovations embraced by MotoGP. In addition, Cristiano Giavedoni, director, Blumano UK, will take attendees behind the scenes of Eurovision 2023, and lighting designer Carlos Torrijos will explain the process of adapting a show like A Chorus Line to new technologies. Based in Madrid, AFIAL offers a wide range of services to the industry, including information and legal advice, market studies and advice on regulations and their applications. The AVL Summit runs from 10:30-18:00 on Thursday 1 February in room CC4.1.

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her experiences in ‘What Does CTS Mean to me?’ and a panel of experts will explore the education and courses available for all levels in the AV industry. In addition, fireside chats will debate the IT skills needed to grow in the AV industry, while Chris Hope, founder and executive director, The Looplab, and Gill Ferrell, programme director, 1EdTech and EUNIS, will ask Is AI Biased? The Big Mindmap sessions, meanwhile, will see panels addressing industry challenges AVIXA will be bringing the AVIXA Xchange and generating actionable LIVE community to ISE 2024, with four days of solutions. Topics to be explored Ricoh Italia’s Erica Giordano will share how her CTS discussion, collaboration and education on the include ‘Building Communities qualification has made her more successful AVIXA Xchange LIVE stage in Hall 4 (4G300). in Hybrid Workplaces’ and Ask the Experts sessions will delve into hot topics ‘How Edtech can Enhance including AI, esports and sustainability, with speakers including Piet Societal and Emotional Learning in the Classroom’. van der Zanden, education expert AV-IT in teaching and learning The stage will also host a Mixer and MeetUp on the first three spaces, TU Delft; Stacia Pfeiffer, co-founder, Chaos Inc; and Andreea days of the show, with events tailored towards AV marketers, Timis, commercial director, EMEA, The LED Studios. In addition, women in AV and education technology managers. Erica Giordano, technology solution designer, Ricoh Italia, will share For full listings, turn to page 48.

Hear from thought leaders and subject matter experts at AVIXA Xchange LIVE

AudioVisual Talent Summit to inspire the next generation The Impulsa Talentum Foundation will stage the AudioVisual Talent Summit, a programme of talks and discussions around attracting, nurturing, engaging and promoting talent, in room CC5.1 on Friday 2 February. It will feature pioneers from the AV industry whose experiences can serve as an inspiration, presenting solutions and experiences, and sharing opinions. Speakers include Tatxo Benet, CEO, Mediapro, who will explore ‘The Culture of the Talent in the AV industry’, and Albert Riba, CEO, Sapiens Mindset, who will take part in a Talent Talk entitled ‘High Performance teams with Analytics’. Other topics up for discussion include nomad management, ways to embrace talent in the AV industry, and geostrategy in talent management. The summit will also see the presentaion of the Award for Talent Culture, recognising companies in the industry with a strong talent culture. AudioVisual Talent Summit runs from 10:3013:30 on Friday 2 February in room CC5.1.

AV Career Day returns as part of a wider focus on recruitment

Recruitment and career empowerment will be in focus across ISE on Friday 2 February, with sessions on the AVIXA Xchange LIVE stage and the return of AV Career Day. The annual AV Career Day provides a unique showcase of technologies and solutions for commercial and residential applications. Each year, trade associations AVIXA and CEDIA offer students and educators from around the world a chance to explore careers in this exciting industry during AV Career Day. Under the theme ‘Exploring AV Career Pathways’, this year’s Career Day will begin at 10:30 with a welcome Students and educators will have on the ISE Show Floor the chance to explore careers in AV Stage in Hall 4. Participants will then receive a show orientation from young professionals working in AV before spending the day touring the ISE show floor to see first-hand how AV professionals use the newest technologies to create incredible experiences in our daily lives. AV Career Day runs from 10:30-16:00 on Friday 2 February.

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Strengthening connections at inaugural European/Latin American AV Summit

Taking place on 30-31 January, the European/Latin American AV Summit (ELAS), supported by ACCIO-Catalonia Trade & Investment, is set to bring together government representatives, thought leaders and industry giants to foster understanding, strengthen connections and ignite innovation across continents. Exploring the opportunities for collaboration and commerce between these two vibrant regions, ELAS 2024 will assess AV industry trends in Latin America and the rest of the world, the EU-LAC (European Union – Latin America and the Caribbean) Foundation and its projects, and the EU-LAC Global Gateway Investment Agenda (GGIA). Attendees will gain insights on inter-country initiatives, the use and regulation of artificial intelligence as a development opportunity, and how talent development can drive the competitiveness of the AV sector. Integrated Systems Events managing director, Mike Blackman, said: “ELAS 2024 represents the epitome of cross-continental collaboration, offering a unique platform for technology pioneers from Europe and Latin America to exchange ideas and foster innovative partnerships. We are proud to host key speakers to address the inaugural summit, including Jaume Collboni, mayor of Barcelona and Javi López, co-president of the Euro-Latin American Parliamentary Assembly.” Other speakers include Martin Saul, CEO, ICAP Global and chair of the AVIXA board of directors; Leire Pajín Iraola, president, EU-LAC Foundation; Federico Bausone, executive director, Crestron Latin America; Juan Carlos Gutierrez, founder and CEO, Integración AV; Christina De Bono, founder

Plug and Play Stage joins future-facing show features in Congress Square Located between Halls 4 & 6 and Halls 5 & 7, Congress Square will be packed with innovations and learning opportunities. New for 2024 is The Plug and Play Stage, which will host a fourday programme of keynotes and panel sessions exploring the latest trends, emerging technologies and forward-thinking strategies that are shaping the landscape of investment and innovation. Morning

Congress Square brings together a range of diverse partners at the heart of the Fira

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Integración AV’s Juan Carlos Gutierrez will be speaking at the event

and president, SAVe Sustainability; and Sean Wargo, vice president, market intelligence, AVIXA, alongside top government representatives from Latin America and the European Union. Summit chair Mateu Hernández, CEO of Turisme de Barcelona, said: “Join us as we embark on this remarkable journey that transcends borders, showcasing the potential for groundbreaking collaborations, and setting a new standard for AV and digital innovation.” The summit will be held in English, but a translation service is available via KUDO services. The European / Latin American AV Summit runs from 13:30-19:30 on Tuesday 30 January and from 09:3014:30 on Wednesday 31 January in room CC4.1.

sessions will see experts, entrepreneurs and investors coming together to engage in open conversations, sharing their perspectives, experiences and knowledge. In the afternoon, innovative startups will have the opportunity to showcase their solutions. In the expanded Discovery Zone, which welcomes first-time exhibitors and young businesses, more than 70 companies will be showcasing their groundbreaking innovations. This includes workspace management software supplier Oomnis, antenna and RF communications product manufacturer RF Venue, and home automation specialist Domex. In addition, The Catalonia Pavilion will host more than 20 local businesses as well as highlighting business growth opportunities. Exhibitors include streaming specialist Blackfish, integrator NRDmultimedia, and audio equipment manufacturer SeeSound. It is also the location of the ISE Open Innovation Challenge, hosted by ACCIÓ (the Catalonia Trade & Investment Agency) and Enterprise Europe Network. The Challenge is a hybrid matchmaking service that connects technology providers with Catalan corporations looking to purchase solutions. Also located in Congress Square is the Barcelona City Council who will host local start-ups as well as the Catalan AV Cluster. Finally, the International Media Showcase offers a space for visitors to take some time away from the show floor to browse and read the latest issues from the world’s AV media. Congress Square is situated in front of Halls 5, 6 and 7.

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Audio Museum brings iconic equipment to ISE 2024 Vintage audio equipment used by Pink Floyd, The Beatles, David Bowie and more music icons will be on show at ISE 2024 in the all-new Audio Museum. Located on the walkway to Hall 8.0, which houses the Audio Demo Rooms, the museum will showcase a whole host of audio equipment used on stage or in the studio by some of the biggest names in music from the analogue era. A visit to the museum will culminate in Hall 8.0 with a playback of Pink Floyd’s classic 1971 concert in Pompeii through the original PA system. It is being curated in association with CH Vintage Audio. Mike Blackman, managing Pink Floyd fans will have High Hopes for the Audio Museum director of Integrated Systems Events, commented: “As we celebrate ISE’s 20th anniversary in 2024, it’s a great opportunity the biggest names in music will be under one roof at ISE 2024, to look further back and explore the heritage of live and recorded and we’ll be able to listen to some of it as well as see it. The audio. It’s mind-boggling to think that kit used by so many of ISE 2024 Audio Museum will be an unmissable attraction.”

A new experience in sound The ISE Sound Experience returns this year and it’s bigger and better than ever. Manufacturers including RCF, Cadac/Studiomaster, Holoplot, L-Acoustics, Shure and Coda Audio will all be setting up home in purpose-built demo rooms designed to give visitors the opportunity to hear audio systems in optimum listening conditions. ISE visitors will be the first to see and hear groundbreaking new products, including advances in immersive audio. Demos will take place on a rotational basis. In addition to the Audio Demo Rooms, there will also be an Outdoor Demo Area located between Halls 3 and 4 featuring rotating short demonstrations.

Visitors will be able to experience short product demonstrations in the Outdoor Demo Area

Preview Edition: ISE Daily 2024

A Samsung Galaxy Flip 5 is one of the prizes up for grabs

Win big with the Treasure Hunt Visitors to ISE will be given the chance to win prizes including a Meta Quest 3 VR headset and a Samsung Galaxy Z Flip 5 phone as the ISE Treasure Hunt returns for a second year. By locating and scanning a set number of QR codes at participating exhibitors’ stands, visitors will receive a special ISE prize and will qualify to enter the prize draws. Treasure Hunt exhibitors will be highlighted on both the in-app Treasure Map and the fold-out floor plan. Two prize draws will be held during the show, the first on Wednesday 31 January and the second on Friday 2 February. A Flip 5 and a Meta Quest 3 headset will be up for grabs on both days. A webcam from founding exhibitor Lumens has also been donated to the Treasure Hunt. Full details of how to take part in the hunt can be found in the Treasure Hunt section of the ISE app.

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What’s On

Llum festival brightens up the Barcelona night

Head to Hall 6 to discover all things drone related GETTY IMAGES

Drone Arena flies high with demos, events and hands-on experiences As content production grows in importance within the AV marketplace, ISE 2024 will feature a Drone Arena, produced in association with LANG. Set to occupy nearly 700sqm at the rear of Hall 6, the arena will host a full programme of events and a line-up of drones from various manufacturers and distributors. Bringing a mixture of education, entertainment and experience, the programme includes demonstrations

of different models of drone, with explanations of what features to look for depending on the application. ISE attendees will also be able to get hands-on experience, flying a drone around a specially built obstacle course. Each day also sees the premiere of a special indoor drone swarm flight. Another highlight will be the daily prize draw, which gives visitors to the arena the chance to win a drone.

The Llum BCN light arts festival kicks off on the final day of ISE 2024, bringing together creations from all areas of the visual arts, including contemporary art, design, architecture, technology and lighting design. During the three-day festival, El Poblenou neighbourhood and the surroundings of Plaça de les Glòries become a focal point for the city’s cultural activities. At last year’s event, more than 220,000 people enjoyed the lighting installations designed by internationally renowned artists, along with projects from the city’s top architecture and design schools. ISE is proud to be a sponsor of the festival, which is organised by Barcelona City Council and is free to attend.

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What’s On

Tech Tours programme expands for 2024 ISE’s Tech Tours are back for 2024, offering more opportunities than ever to explore behind the scenes of major AV installations across Barcelona. Nine tours have been confirmed for this year’s programme, starting with the First Official Exhibition of the 37th America’s Cup Barcelona 2024 and the Plató Nou Virtual Production Studio on 30 January. At the America’s Cup exhibition, guests will witness a replica of the famous trophy that nations have strived to win since 1851 alongside a giant LED screen and an immersive 360 space, before taking in the 100-screen America’s Cup timeline exhibition. Merging authentic and digital worlds in real time, Plató Nou Virtual Production Studio in El Poblenou neighbourhood will present technological innovations such as a large LED volume, production lighting, media server and processing. A mini-workshop will allow guests to test out the on-site virtual production technology. The next morning, guests are invited to the Cines Filmax Gran Via, the only cinema in the world that has three 4DX screens in the same multiplex, together with one ScreenX for the ultimate in cinematic experience. In the afternoon, Layers of Reality and IDEAL Barcelona will share their curatorial and production insight at two new locations: Tutankhamun, The Immersive Experience at IDEAL Barcelona; and Dragons Immersive Virtual Reality Experience at Casa Amatller Digital Museum. Both will showcase immersive, interactive and VR technologies. Thursday kicks off with Data-driven art at Gaudí’s Casa Batlló. Guests will hear how AI-driven artwork by digital artist Refik Anadol was AI mapped onto the mesmeric façade, measuring 32m high by 14.5m, for a single evening. Then, a non-fungible token (or NFT) of ‘Living Architecture’ was sold at Christie’s New York for $1.38 million. Later that day, a small group of ISE guests will get the unique chance to step inside a real surgical operating room at a top Barcelona hospital to see its inner workings and learn how audiovisual

A post-show Tech Tour will take in The Barça Immersive Tour at Camp Nou

technology can help improve and save lives. Ditec Medical will present its ORisTIC digital operating room solution tailored to the audiovisual and communications needs of healthcare staff. On the final day of ISE, guests will be able to experience the architectural and design wonders of L’illa Mall in the morning. There is also a visit to Barcelona Supercomputing Center: New MareNostrum 5 0. MareNostrum 5 is the next-generation quantum supercomputer at the new 12,000sqm headquarters of the Barcelona Supercomputing Center (BSC). For the first time, ISE is also hosting a post-show Tech Tour on Saturday 3 February. The Barça Immersive Tour at Camp Nou is a 2,300sqm temporary museum that has been meticulously curated, designed and integrated by Mediapro Exhibitions. ISE guests will be taken through the technology inside a 500sqm immersive space that features a 360° production, utilising deepfake technology to recreate football legends like Cruyff, Iniesta and Messi.

Rewarding stand design excellence The Stand Design Awards will take place on Thursday 1 February, recognising the very best in stand design efforts from the ISE 2024 show floor. The event is organised by EXHIBITOR magazine, with editor Emily Olson and associate editor Ben Barclay completing the initial round of on-site judging to select the finalists. A group of world-renowned designers and marketers will then judge the finalists on site. This year’s judging panel includes Amin Bigdeli, MAA architect and team lead, External Reference, Barcelona; Uta Goretzky, managing director, International Federation of Exhibition and Event Services (IFES), Frankfurt; and Phil Payne, spatial design director, 2LK Design, Farnham, UK. Every stand on the ISE show floor is automatically entered in to the free competition and four awards will be presented for best small, medium, large and extra large stand. The Stand Design Awards take place at 16:00 on the CEDIA Smart Home Technology Stage in Hall 2 on Thursday 1 February.

Preview Edition: ISE Daily 2024

Last year’s Stand Design Awards winners (L-R): Maria-Amaya Ferrari, VP sales and marketing, Black Nova; Toon Van Lierde, co-founder, Luhk-ee; Neda Kanani, president, Zykronix; Elke Fabian, head of events, EMEA, Epson Europe; flanked by Mike Blackman, managing director of Integrated Systems Events (far left) and Travis Stanton, editor in chief, EXHIBITOR magazine (far right)

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What’s On

Step up to the ACCIO Innovation Challenge The 2024 ISE Open Innovation Challenge will return to the Catalonia Pavilion (CS400) in Congress Square on 30 January and 1 February, matching 14 Catalan corporations with technology and solutions providers who can help to solve their specific business challenges. The corporations are active across a range of market verticals, including education, corporate, live events and hospitality. This year they include Suara, a social initiative and non-profit co-operative that’s looking to integrate audiovisual technology, VR, AR and immersive reality to improve wellbeing and education; publishing group Grupo Planeta, which aims to identify collaboration opportunities with emerging companies in order to seek efficiencies or create disruptive new business content models; and LG Future Home, the venture client unit of LG Electronics, which is looking for solutions to enhance the energy efficiency and sustainability of appliances. The Open Innovation Challenge is organised by ACCIÓ, a department of the Catalan Government’s Ministry of Enterprise and Labour, partnering with the Enterprise Europe Network business support network. Visitors can register to take part in the Challenge until 19 January at https://ise2024.b2match.io/signup.

Inavation Awards 2024 take over MNAC to celebrate excellence in pro AV Taking place on Tuesday 30 January at MNAC, Barcelona, the Inavation Awards, powered by ISE and Inavate, will recognise the best and brightest from across the pro-AV industry. Finalists and winners will be celebrated against the breathtaking architectural backdrop of the museum’s main hall, setting the stage for an unforgettable evening of networking and entertainment. Held on the first evening of the ISE show, the event offers an opportunity to engage in stimulating conversations, forge invaluable connections and gain unique insights into the future of AV. Winners will be recognised across two categories: Project and Technology. The Inavation Awards Project categories celebrate excellence, innovation and achievements in AV integration, recognising the most exceptional projects that have pushed the boundaries of creativity, functionality and impact. The diverse categories encompass various sectors, including

Fourteen corporations are looking for solutions providers at this year’s Open Innovation Challenge

The ISE Open Innovation Challenge runs from 30 January to 1 February on the Catalonia Pavilion (CS400).

Corporate, Visitor Attraction, Education, Hospitality, Retail and more. Each category rewards integrators, consultants and end users with criteria that looks at the entire lifecycle of a project from contract win, system design and installation to ongoing service and support. By acknowledging exceptional work in these areas, the Inavation Awards inspire professionals and companies to strive for excellence and continue to innovate. The Inavation Awards Technology categories recognise outstanding innovations across the AV industry. Over the years, these awards have highlighted a wide range of cutting-edge solutions including display technologies, control systems, audio solutions, video processing and more. Inavation Awards organisers constantly evolve the categories to ensure they are relevant to the industry of today. Winners are voted for by the professional AV community. The event will also see winners being crowned Company of the Year and Manufacturer of the Year. These awards invite any company working in AV to demonstrate innovation and impact. The Inavation Awards take place from 19:45-00:00 on Tuesday 30 January at MNAC Barcelona.

The awards will be held in the stunning main hall of the Museu Nacional d’Art de Catalunya

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Preview Edition: ISE Daily 2024

What’s On

Sofia Crespo to deliver ISE Keynote and Casa Batlló projection mapping

Pioneering visual artist Sofía Crespo will deliver an ISE Keynote at 13:15 on Thursday 1 February. She has also been invited to create a mapping on the façade of Gaudi’s Casa Batlló on the Sunday before ISE opens. Her latest piece, sponsored by ISE, is titled ‘Structures of Being’. It presents nature as an evolutionary process of infinite creativity, while creating a parallel with Gaudí’s practice. Crespo will take viewers on a contemplative journey through the evolution of life, immersing us in the materials, beings and natural phenomena present in Casa Batlló. This piece is described as a harmonious symphony that invites the viewer to feel the profound beauty of existence. The music, created by Robert M Thomas, a recognised generative composer, features local performers, including organist Juan de la Rubia and the Cosmos string quartet. Crespo and Thomas have collaborated closely to create a unique work of art, guiding their creations with their own algorithms but with a common goal: to connect viewers with the present through nature.   Born in Argentina, Crespo is a pioneer in merging biological themes and artificial intelligence in unique audiovisual works. Her work has been exhibited in institutions such as Kunstverein Hannover (Germany) and Fotomuseum Winterthur (Switzerland), as well as in public spaces such as Times Square in New York. She has received multiple awards, including the Falling Walls - Art

Transparent LED display to transform South Access of Fira for ISE 2024

A ground-breaking Welcome Screen at the South Access of Fira de Barcelona’s Gran Via venue is set to be unveiled at ISE 2024. The 193sqm transparent LED display will become a permanent fixture for the venue after making its debut at ISE. Due to its impressive size and strategic location, the display promises to captivate attendees while also allowing the interior of the building to remain visible through the content, creating a seamless amalgamation of technology and architecture. Digital artist and ISE keynote speaker Jeroen van der Most will use the display to showcase his visually stimulating performance piece, titled ‘Bee

The eye-catching display will make its debut at ISE 2024

Preview Edition: ISE Daily 2024

Crespo will talk about her latest work ‘Structures of Being’ during an ISE Keynote

& Science (2022), and the AI Newcomer Award, and has lectured for institutions such as MIT and the Oxford Artificial Intelligence Society. She is currently part of the artistic duo Entangled Others Studio. Sofia Crespo’s Keynote will run from 13:15-14:00 on Thursday 1 February on the ISE Show Floor Stage in Hall 4.

Barcelona’. This AI-based replica of his creative mind will take the audience on an immersive journey through his thoughts. A distinctive aspect of the performance involves merging his AI mind with that of a bee, aiming to redesign and transform the city of Barcelona into a symbolic hive. The transparent LED display is based on the Muxwave M3 LED screen with a 3.9mm pixel pitch and offers the flexibility to adapt to various surface geometries. Sono, entrusted with system design and installation, will integrate more than 950 tiles of transparent screen into the glass façade. Ventuz and Realtime Department are closely engaged with the ISE 2024 team to ensure a seamless bridge between programming and onsite installation for the exhibition. A Ventuz Runtime dual server cluster will deliver engaging visuals to the LED wall while the Ventuz Multi-GPU cluster will allow the content to be played out with fewer servers, reducing initial hardware costs. Mike Blackman, managing director of Integrated Systems Events, said: “As the world’s attention turns to Barcelona for ISE 2024, we are thrilled to showcase the very best of pro AV and digital signage with a stunning new entrance to welcome attendees from all over the world to our 20th-anniversary edition.” Marc Serra, venue services & infrastructure director of Fira de Barcelona, remarked: “The installation of this transparent screen on the façade of our venue is a clear example of how hosting leading events in numerous industries has a major impact on the city and on our institution. It also illustrates Fira’s ongoing quest for innovation, the use of new technologies, and excellence. With the new infrastructure, Fira once again sets itself apart as a leading institution that hosts the best events and has the best venues.”

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Locations to visit: Securityconversation Systems B.V. 3B500 Join theBosch #ISE2024 on social

treasures... y

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MULTI-TECHNOLOGY

Preview Edition: ISE Daily 2024

Association News

AVIXA is bringing a non-stop week of inspiration to ISE 2024

At ISE 2024, AVIXA will host a packed programme of learning and networking, including interactive sessions with thought leaders at Xchange LIVE, a livestream of AVIXA TV from the show floor, and much more

AVIXA Xchange LIVE will return to ISE with four days of sessions on stand 4G300

AVIXA Xchange LIVE

AVIXA Xchange LIVE (stand 4G300) will return to ISE with four days of sessions covering disruptive tech, environmental social governance in AV, professional development and much more. Xchange LIVE will also host daily meet-ups to mingle with peers and build new contacts. On Wednesday 31 January, the session ‘Is AI Biased?’ will discuss how AI plays an increasingly pivotal role in shaping our lives, from decision-making algorithms to personalised recommendations. However, as AI systems become more integrated into our society, concerns about bias in these systems have come to the forefront. This session will dive into this complex issue. Also on Wednesday, the session ‘How Can we Make Pro AV More Sustainable?’ will highlight the benefits of lifecycle analysis, responsible sourcing and upcycling. Panelists will share their perspectives on how ‘green use’ of AV and IT equipment can be organised, managed and monitored. On Thursday 1 February, the session ‘How EdTech Can Enhance Social and Emotional Learning in the Classroom’ will focus on how success in education depends on cultivating not just cognitive abilities, but also emotional wellbeing and character fortitude. Qualities such as curiosity, compassion and courage are vital for shaping well-rounded individuals. Panellists will discuss how

Preview Edition: ISE Daily 2024

developing social-emotional learning (SEL) with the help of digital tools can support learners’ healthy integration into society. View the full lineup of Xchange LIVE sessions at www.iseurope. org/avixa-xchange-live.

AVIXA TV

For the first time at ISE, AVIXA TV will broadcast live from the trade show floor from Monday to Thursday (stand 4G300). Hosts Samantha Powell and Ben Barnard from AVIXA will be joined by thought leaders to discuss the latest trends, opportunities and challenges in the pro-AV industry. AVIXA TV officially launched in spring 2023 to bring inspiration, education and information to the global AV community. In addition to covering shows such as ISE and InfoComm, AVIXA TV is the home for video content showcasing innovative AV projects as well as breaking down the latest technologies and fundamental systems in an accessible way. In the lead up to ISE, people can tune into the podcast Backstage Pass: ISE on AVIXA TV to get a glimpse of what to expect at the big show. Visit www.avixa.tv. The first episode features ISE managing director Mike Blackman and futurist Amelia Kallman.

Conference programme

The vast conference programme at ISE is produced by AVIXA and CEDIA with

partnering associations and subject matter experts. It covers everything AV, from smart buildings to control rooms to live events. On Friday, AVIXA and CEDIA will host a three-hour Sustainability Workshop to address the importance for our industry of the need to adapt to the global issues of climate change, nature loss and social resilience. This workshop aims to help ISE delegates understand the challenges, think through with others the impact and opportunity presented by these challenges and how they can profit from these opportunities. Delegates will be guided through an interactive and practical workshop, working with peers from the industry. The workshop will be led by Simon Brown, a business owner, entrepreneur and adviser who has focused on sustainable innovation for the past 20 years.

Tech Talks

Tech Talks, delivered in English and Spanish, will present the latest on AV tech and trends. These free sessions will explore topics such as in-camera visual effects in TV programmes, using video games to treat and rehabilitate patients, and much more. Catch the Tech Talks on the ISE Main Stage in Hall 4 from Tuesday to Thursday. Get the full details of the ISE conference programme at: www.iseurope.org/ ise-2024-conference-programme.

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AVIXA Sessions

AVIXA Xchange LIVE at ISE

At ISE 2024, AVIXA Xchange LIVE sessions will take place on stand 4G300. Expect interactive sessions with thought leaders, panel debates and thought-provoking conversations covering key topics

Tuesday 30 January 12:00-12:45 Digital Creativity: State of the art Speaker: Pep Salazar, CEO, director of digital impact exhibition, OFFF Barcelona Digital Impact is an exhibition, but more than that, it is an experience; it is a city to explore and a map to name those people creating art’s present and future. It is a door to a revolutionary world, a bridge from Barcelona to the immersive, the colour, the shapes and the limitless imagination. It is a disruptive x-ray of the current state of digital art and design, a sample of the creative force of a reality full of possibilities. 13:00-13:45 AI Creative Ownership: Who owns the content AI creates? Speakers: Stacia Pfeiffer, co-founder, Chaos Inc; Andreea Timis, commercial director, EMEA, The LED Studios What is AI-generated content? Why would you need to use AI-generated content? What does this mean for content creators? More importantly, who owns that content? Join our panel of experts to dive into this topic that raises a multitude of questions. 14:00-14:45 The Big Mindmap: Building Communities in Hybrid Workplaces Speakers: Greg Jeffreys, director, Visual Display; Mina Patel, chairwoman, Video Conferencing for Global Learning (VCfGL); Kylie Kendrick, technical specialist – esports, Durham University This session will outline how to create connections and community in the hybrid workplace and create spaces that foster genuine human connection. 15:00-16:00 Mixer and MeetUp: AV marketers

Wednesday 31 January 12:00-12:45 Fireside Chat: Is AI biased? Speakers: Chris Hope, founder and executive director, The Looplab; Gill Ferrell, programme director, 1EdTech and EUNIS In today’s technologically driven world, artificial intelligence plays an increasingly

Preview Edition: ISE Daily 2024

pivotal role in shaping our lives, from decision-making algorithms to personalised recommendations. However, as AI systems become more integrated into our society, concerns about bias in these systems have come to the forefront. Join us for a thought-provoking session as we delve into the complex question: Is AI biased? 13:00-13:45 Ask The Experts: How can we make Pro AV more sustainable? Speakers: Piet van der Zanden, education expert AV-IT in teaching and learning spaces, TU Delft; Kristin Bidwell, senior design consultant, ACT Associates; Kelly Perkins, marketing manager, The Farm AV How can you manage a sustainable, ‘green’ AV/IT ecosystem? What benefits do you get from life-cycle analysis, responsible sourcing or up-cycling? Join the conversation with our panel members, each with their own perspective on how ‘green use’ of AV-IT equipment can be organised, managed and monitored. 14:00-14:45 The Big Mindmap: Wellness in the workplace – a focus on mental health Speakers: Rachel Hunt, founder, Have Harmony; Malle Kaas, CEO, WILM (Women in Live Music); Iffat Chaudhry, senior bid manager, involve Mental health issues can have a significant impact on employees’ wellbeing and can be a major cause of long-term absence from work. Join this panel to hear how the AV industry can promote good mental health and provide support for employees who are experiencing mental ill health including anxiety or depression. 15:00-16:00 Mixer and MeetUp: The women in AV

Thursday 1 February 12:00-12:45 Ask The Experts: What does CTS mean to me? Speakers: Erica Giordano, technology solution designer, Ricoh Italia; Holger Wiesenberg, senior technical training manager EMEA, Audinate Join the conversation with our CTS holders

who will share their views about what certification means to them and how CTS has helped them become more successful. 13:00-13:45 Ask The Experts: Manufacturers’ training – education for the AV industry Speakers: Florian Eder, head of projects and service operations, AV Stumpfl; Magali Deschamps, engineering support manager, Nexo; Carlos Verez Sola, head of technical consulting, Samsung Electronics, European Display Organisation (EDO) Listen to the experts sharing their knowledge on education and courses that are available, for all levels in the AV industry. 15:00-15:45 The Big Mindmap: How edtech can enhance social and emotional learning in the classroom Speaker: Jeroen De Keyser, head of education, i3 Technologies Success in education depends on cultivating not just cognitive abilities, but also emotional wellbeing and character fortitude. Qualities such as curiosity, compassion and courage are vital for shaping well-rounded individuals. Cultivating social-emotional learning (SEL) with the help of digital tools can support learners’ healthy integration into society. 16:30-18:00 Mixer and MeetUp: Education technology managers

Friday 2 February 10:30-11:15 Fireside Chat: AV/IT skills Learn what IT skills you should know to grow in this industry. 11:30-12:15 Ask The Expert: Esports careers Speaker: Kylie Kendrick, technical specialist – esports, Durham University Learn from an esports professional about what career paths and roles are available to you in the esports industry. Listings correct at time of publishing; please consult the ISE app for the most up-to-date schedule.

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Association News

CEDIA at ISE 2024

During ISE’s 20th anniversary celebration, CEDIA is eager to engage with the industry and introduce a diverse array of fresh training sessions. The association’s in-person professional development programme will span the entirety of the four-day show and encourage attendees to actively participate through hands-on training and open dialogue. Here are a few key highlights: TUESDAY 30 JANUARY How AI Language Tools Can Revolutionize Workflows for Technology Integrators • Time: 14:30-16:00 • Location: CC1.3 • Presenters: Giles Sutton, Alex Capecelatro AI large language model tools are changing the game for integrators, enabling them to work faster, smarter and better. In this conference session, the presenters will share how they use these tools to improve client communication, project planning, troubleshooting and collaboration. WEDNESDAY 31 JANUARY Harmonizing Innovation: Embracing a new era of technology while remaining grounded in humanity • Time: 10:30-12:00 • Location: CC1.2 • Presenter: Rich Green Artificial intelligence, social media and the rapid news cycle have proven valuable in quickly communicating information to the masses, but this ‘always on’ mentality can be overwhelming. In this session, Rich Green will discuss the phenomenon of slow technology and how to create nurturing, sustainable environments for clients that strike the perfect balance of innovation and humane living. THURSDAY 1 FEBRUARY Creating an Exit Strategy • Time: 10:30-12:00 • Location: CC1.3 • Presenter: Leslie Shiner Why is it that when you suddenly double your sales, your profit is cut in half? The industry today is tiered with companies of specific sizes, but there are wide gaps between growth stages. This session will discuss why, as a home technology professional, you can’t grow slowly and steadily, but have to make incremental jumps. Discover the cause of the growth plateau and why it occurs in this industry.

CEDIA certification

CEDIA will be offering ISE attendees certification testing opportunities on-site. The Cabling and Infrastructure Technician (CIT) and Integrated Systems Technician (IST) certifications demonstrate to other trades, customers and lawmakers that the home technology industry is a clearly defined profession with rigorous, widely accepted criteria for competency.

Smart Home Technology Stage

Hosting sessions from Tuesday 30 January to Friday 2 February, the CEDIA Smart Home Technology Stage in Hall 2 is a dynamic platform featuring an extensive array of free sessions, providing attendees with a wealth of invaluable insights, stimulating discussions and unparalleled learning and networking opportunities. With a diverse range of topics on the docket, spanning technology, design, business strategies, human interactions and the future landscape of smart homes, this annual event is a treasure trove of knowledge. CEDIA will be hosting its Annual Meeting at 16:00 on Wednesday 31 January at the Smart Home Technology Stage. Key CEDIA representatives will present members with updates on topics including financials, membership, certification, RP22 and the NextGen initiative.

Sustainability Workshop

In a new development this year, CEDIA has joined forces with AVIXA to introduce the

one-day Sustainability Workshop, taking place on Friday 2 February in room C1.1. This event aims to encourage delegates to collaborate in considering the repercussions of global crises, such as climate change and nature loss, and explore potential solutions together. It will be highly interactive, and attendees are invited to follow along with an accompanying workbook for each exercise.

Member and nonmember passes

The CEDIA Conference Pass is available to both CEDIA members and non-members and provides entry to all the CEDIA education sessions during the show. The Conference Pass is available for pre-booking before 29 January (€315 for members and €450 for non-members) or on-site at the show (€410 for members and €585 for non-members). Alternatively, individual courses can be booked on an à la carte basis for those with more limited time.

Connection Hour and Members’ Reception

CEDIA will host a Connection Hour on the CEDIA stand (2H500) at 17:00 on Tuesday and Thursday. CEDIA will also hold a Members’ Reception on Wednesday at 18:00 at Nuclo Restaurant. To find out more about the courses that CEDIA is running and to book your place, visit https://www.iseurope.org/ ise-2024-conference-programme/ smart-home-technology-conference. CEDIA will host a wide range of hands-on training, certification and networking events at ISE 2024

See opposite page for a full listing of conference sessions.

Preview Edition: ISE Daily 2024

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CEDIA at ISE

Smart Home Technology Conference

CEDIA is offering an extensive professional development programme at ISE 2024, including the three-day Smart Home Technology Conference, which will offer attendees the opportunity to participate in a diverse range of expert-led daily workshops and courses

Tuesday 30 January 10:30-12:00 | Room CC1.1 Future Technologies: The Inside Scoop from Silicon Valley Speaker: Rich Green, founder, Rich Green Design This session will provide insights into the future of technology and how it will impact system design and CEDIA businesses. Gain long-term perspective on technology and business trends affecting our businesses. 10:30-12:00 | Room CC1.2 Subwoofer Room Gain – The science and engineering of using it to your benefit Speaker: Erik Wiederholtz, CTO, Perlisten Audio This course will discuss the theory behind room gain and explain how to calculate it for use in engineering designs. 10:30-12:00 | Room CC1.3 Understanding, Selling & Implementing Human Centric Lighting Speaker: Andy Bull, director of design, Lighting Audio Video Projects We take a look at where the CI industry is with human centric lighting and where it can go in the future. 10:30-12:00 | Room CC1.4 Using a Dashboard to Steer Your Company on the Right Path Speaker: Leslie Shiner, owner, The ShinerGroup Learn how to create an executive dashboard and explore what numbers you need to track on a regular basis. Explore the different key performance indicators to help keep you on course for profitability. 12:30-14:00 | Room CC1.1 The Latest From HDMI And What Matters To You Speaker: Daniel Adams, chief product officer, Pulse-Eight This session distils and simplifies which capabilities and features should matter the most to integrators when designing and deploying HDMI systems to ensure that the right mix of features work as expected from end to end.

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12:30-14:00 | Room CC1.2 AI Threats & Cybersecurity for Smart Home Professionals Speaker: Jeff Sonnleitner, network specialist and information security instructor, Moraine Park Technical College Explore the intricacies of network security, data protection and threat mitigation, and the immediate and evolving dangers enabled by artificial intelligence large language models. 12:30-14:00 | Room CC1.3 New Lighting Technologies: The future of lighting is exciting Speaker: Andy Bull, director of design, Lighting Audio Video Projects This panel session will involve discussion on subjects such as light quality, exciting multicolour, multi-pixel projects, as well as emerging light sources. 12:30-16:30 | Room CC1.4 Business Strategy Design Thinking Workshop Speakers: Rich Green, founder, Rich Green Design; Peter Aylett, partner, Officina Acustica This intensive, immersive workshop applies design thinking principles to participants, working in groups to invent a sustainable and profitable business model for 2027. 14:30-16:00 | Room CC1.2 Employee Retention Workshop Part 1: Overcoming challenges Speaker: Jon Rehwaldt, director of curriculum, CEDIA In the first part of this workshop, we will delve into the challenges and opportunities associated with retaining your valuable workforce. Note: To get the most out of this workshop, please also register for and attend Part 2 on 31 January, 14:30. 14:30-16:00 | Room CC1.3 How AI Language Tools Can Revolutionize Workflows for Technology Integrators Speakers: Giles Sutton, SVP of product and business development, CEDIA; Alex Capecelatro, founder and CEO, Josh.ai The presenters will share how they use AI large language model tools to improve client communication, project planning, troubleshooting and collaboration.

smart home technology conference ise 14:30-16:30 | Room CC1.1 Eliminating Room Modes with Active Acoustics and Subwoofer Placement Speaker: Arnaud Laborie, co-founder & CEO, Trinnov Audio This course will look at the fundamental mechanism of room modes, introduce the latest active acoustics methods to eliminate them, and give subwoofer placement guidelines for optimal performance.

Wednesday 31 January 10:30-12:00 | Room CC1.1 Design Methodology Speaker: Keith Jones, co-founder & user experience designer, designflow Find out how high standards in worldleading smart-building design help build your reputation: An experience and knowledge-based methodology delivered by CEDIA instructor Keith Jones. 10:30-12:00 | Room CC1.2 Harmonizing Innovation: Embracing a new era of technology while remaining grounded in humanity Speaker: Rich Green, founder, Rich Green Design Rich Green will discuss the phenomenon of slow technology and how to create nurturing, sustainable environments for clients that strike the perfect balance of innovation and humane living. 10:30-12:00 | Room CC1.3 The Power of Breakeven Analysis Speaker: Leslie Shiner, owner, The ShinerGroup This course will teach you how to be an effective leader within your workplace by discussing leadership styles, issues in the workplace and common challenges leaders face every day. 10:30-12:00 | Room CC1.4 Power over Ethernet, Single Pair Ethernet, and Digital Electricity Speaker: Ken Erdmann, director of technical education programs, CEDIA This course will examine the current state of PoE along with its benefits and challenges, including looking at the response of codes and regulators to this power application.

Preview Edition: ISE Daily 2024

CEDIA at ISE

12:30-14:00 | Room CC1.1 Social Media Marketing for Integrators: How to achieve a bigger impact for your business Speaker: Jeff Hayward, director, Wildwood Plus An expert panel of social-media savvy integrators share their insights and advice on Instagram, Twitter, Facebook, LinkedIn and YouTube. 12:30-14:00 | Room CC1.2 Architectural Design Trends Roundup: Tips and techniques to align your business with market opportunities Speaker: Cecilia Ramos, senior director – architectural market, Lutron Attendees will learn more about architectural design and trends so that they can connect with designers and end users at a design/experiential level. 12:30-14:00 | Room CC1.3 Modern WiFi-6 and WiFi-7 Design for 2024 Homes Speaker: Richard Jonker, vice president commercial business development, Netgear Explore important questions such as how does one design the network for the right access; how do you deal with internet speeds exceeding 1 gigabit; and how do you conclude that a network needs an upgrade? 12:30-16:30 | Room CC1.4 Fortifying Your Digital Defense: Evaluating vulnerabilities and raising awareness Speaker: Jeff Sonnleitner, network specialist and information security instructor, Moraine Park Technical College Through this workshop, smart home integrators will be better prepared to identify risks to the integrity and confidentiality/ privacy of audio and video systems in an increasingly connected world. 14:30-16:00 | Room CC1.2 Warning! Avoid These 10 Things That Can Put You Out of Business Speaker: Leslie Shiner, owner, The ShinerGroup Come away with a checklist of 10 items that you need to focus on to keep your business afloat.

Note: Please register for Part 1 of the workshop on 30 January, 14:30. 14:30-16:30 | Room CC1.1 Design and Implementation of Infra Bass in Private Entertainment Spaces Speakers: Geoffrey Heinzel, partner, Ascendo Immersive Audio; Adam Pelz, owner & president, Bespoke Cinemas This course will introduce participants to the importance of considering infra bass as critical to delivering truly immersive experiences, then go on to explain how to design and implement effective infra bass systems.

Thursday 1 February 10:30-12:00 | Room CC1.1 Room Acoustics for Better Bass Speaker: Peter Aylett, partner, Officina Acustica This panel session will discuss best practices and explore different methods and approaches to room acoustics. 10:30-12:00 | Room CC1.2 Creating Sustainable, Accessible and Adaptable Homes using Smart Home Technologies. Delivering the home that meets customers’ needs, today, tomorrow and beyond Speaker: Paul Doyle, assistive technology consultant This session will introduce the concept of developing accessibility and sustainability using technologies and skillsets installers already have. 10:30-12:00 | Room CC1.3 Creating an Exit Strategy Speaker: Leslie Shiner, owner, The ShinerGroup Discover why, as a home technology professional, you can’t grow slowly and steadily, but have to make incremental jumps.

10:30-12:00 | Room CC1.4 The 3 Ps of Being a Design Professional Project Partner Speaker: Damien Smith, client director, New Wave AV Learn how to understand and work with architects and designers, and how you can adapt your business to focus on being a project partner with design professionals. 12:30-14:00 | Room CC1.2 Performance vs Convenience in Streaming Media and Distributed AV Speaker: Daniel Adams, chief product officer, Pulse-Eight We will discuss the rise of streaming content, comparing it to other sources in terms of bit rates, compression codecs, audio formats and HDR video, along with considerations for content types, gaming and more. 12:30-14:00 | Room CC1.3 The Smart Home Organism: How tech can make them fitter Speaker: Allan Burns, director, Telemental This session offers insights into how smart technology can be used to make buildings more energy efficient. 12:30-16:30 | Room CC1.1 Immersive Audio Design Excellence Workshop Speakers: Peter Aylett, partner, Officina Acustica; Ben Goff, owner, Cinema Lusso; Adam Pelz, owner & president, Bespoke Cinemas This workshop will introduce new guidelines outlined in the CEDIA/CTA RP22 Immersive Audio System Design Recommended Practice. 14:30-16:00 | Room CC1.2 White Water Rafting: Mastering the chaos of exponential change Speaker: Rich Green, founder, Rich Green Design Explore the strategies and insights you need to thrive in this dynamic environment.

14:30-16:00 | Room CC1.3 Employee Retention Workshop Part 2: Building a retention plan Speaker: Jon Rehwaldt, director of curriculum, CEDIA You will walk away with a plan that can be implemented immediately to build systems to retain employees, and increase their efficiency and productivity, enabling you to increase profit and attract more valuable talent.

Preview Edition: ISE Daily 2024

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CEDIA at ISE

CEDIA Smart Home Technology Stage

With dozens of free sessions, the Smart Home Technology Stage in Hall 2 will offer an abundance of valuable information, engaging discussions, and learning and networking opportunities

Tuesday 30 January 11:00-12:00 Art of Securing Audio and Video: A cybersecurity perspective Speaker: Jeff Sonnleitner, Moraine Park Technical College. Moderator: Walt Zerbe, CEDIA Explore the various cybersecurity threats that the AV industry faces. 13:00-14:00 Build a Stronger Business with Professional Certification Speakers: Pete Trauth, Nirvana Home Entertainment; Paul Skelton, CEDIA; Matt Manalis, ExperienceOne. Moderator: Amanda Wildman, TruMedia Learn how certification can enhance the credibility of your business. 14:00-15:00 Home Automation and KNX Speaker: Franz Kammerl, KNX Explore the current market situation where home entertainment systems interface with lighting, security and HVAC sub-systems. 15:00-16:00 Marketing in the Modern World Moderator: James Bliss, CEDIA 16:00-17:00 Lighting Technology and Well-Being Speaker: Adam Kraemer-Dent, Designflow. Moderator: Jeff Hayward, Wildwood Plus How can integrators deploy lighting to capitalise on the growing appetite for home solutions that improve physical and mental wellbeing?

Wednesday 31 January 11:00-12:00 Objective vs Subjective. Does standards-based engineering deliver exceptional experiences? Speakers: Peter Aylett, Officina Acustica; Ben Goff, Cinema Lusso. Moderator: Walt Zerbe, CEDIA This interactive panel session will discuss the importance of the totality of the experience for our customers, and how best to leverage engineering design to deliver consistent value to them.

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13:00-14:00 Stuff is Cheap. People are Expensive. Speakers: Rich Green, Rich Green Design; John Renwalt, CEDIA; Leslie Shiner, The ShinerGroup. Moderator: Walt Zerbe, CEDIA How to recruit, nurture and retain talent. 14:00-15:00 Immersive Audio Design Recommended Practice: What is it and why should I care? Speakers: Peter Aylett, Officina Acustica; Ben Goff, Cinema Lusso. Moderator: Walt Zerbe, CEDIA Learn about the RP22 Immersive Audio Design Recommended Practice. 15:00-16:00 AI and the Smart Home: Where are we and how might AI shift the dial for home integration Speakers: Alex Capacelatro, Josh. ai; Rich Green, Rich Green Design; Christiaan Buekes, Sphere Custom. Moderator: Walt Zerbe, CEDIA A discussion around how we believe AI will affect our industry. 16:00-17:00 CEDIA Annual Meeting Moderator: Daryl Friedman, CEDIA Join us for CEDIA’s Annual Meeting to hear about the state of the association, what we’ve done together in 2023 and plans for 2024. 17:00-18:00 From Electrician to Smart Home Integrator Speakers: Louise Tarling, Louise Tarling Electrical; Ben Pratt, B Electrical; Matt Nimmons, CEDIA EMEA. Moderator: Jeff Hayward, Wildwood Plus How do you transition from electrical contracting to become a smart home integrator?

Thursday 1 February 11:00-12:00 Navigating AI Threats in the AV Industry: A panel discussion Speakers: Rich Green, Rich Green Design; Jeff Sonnleitner, Moraine Park Technical College; Giles Sutton, CEDIA. Moderator: Walt Zerbe, CEDIA Join us for a thought-provoking panel discussion that delves into the evolving landscape of artificial intelligence and its potential threats within the AV industry.

13:00-14:00 The Great Outdoors Speakers: Alex Potter, The Smart Home Garden; James Brown, The Cinema Company. Moderator: Jeff Hayward, Wildwood Plus Consumer appetite for outdoor living spaces continues to grow. Where is the opportunity for home technology integrators who want to capitalise on this expansion? 14:00-15:00 Sustainability | What are corporations we work with doing about it? Moderator: Simon Brown, Positive Momentum 15:00-16:00 State of the US and UK Professional Smart Home Industry: Insights and trends Moderators: Giles Sutton, James Bliss, CEDIA An exploration into two of the world’s largest smart home markets. 16:00-18:00 Stand Design Awards See page 40 for more details.

Friday 2 February 11:00-12:00 Top 5 Opportunities for 2024 Speakers: Rich Green, Rich Green Design; Christiaan Buekes, Sphere Custom; Peter Aylett, Officina Acustica; Pete Trauth, Nirvana Home Entertainment. Moderator: Walt Zerbe, CEDIA In this session we are going to get into what we believe will be the top five opportunities for an integrator in 2024. 13:00-14:00 Neuro Inclusivity: What is it and why you should be including this in your business and designs Speakers: Pete Trauth, Nirvana Home Entertainment; Amanda Wildman, TruMedia. Moderator: Walt Zerbe, CEDIA What is neuro inclusive design and why do we need it? 14:00-15:00 ISE Wrap-Up Podcast Moderator: Walt Zerbe, CEDIA Join us for a live breakdown of the show. Listings correct at time of print; please consult the ISE app for the most up-to-date schedule.

Preview Edition: ISE Daily 2024

Exhibitor News

NicLen supports ISE Time Tunnel as it makes solo show debut

NicLen | Stand: 1E700

NicLen – the German full service provider for professional event technology (lighting, audio, video and rigging) – is taking part at ISE for the first time in 2024. It will also be playing a role in the various 20th anniversary celebrations that are being arranged for the event. Indeed, NicLen is delivering the technology for a major installation in the entrance area of the Fira in Barcelona. Known as ISE Time Tunnel, it will mark 20 years of technology developments. As explained by Leonie Muders, marketing manager at NicLen, the NicLen will be showing a range of lighting, audio, rigging and video technology company is providing two 2.9mm pixel pitch LED screens from the Absen Polaris Series to “showcase exciting content in is no other platform for such productive exchanges as ISE.” honour of the 20th anniversary of this trailblazing fair”. NicLen will also be exhibiting in Hall 1 and invites all “For us, ISE is by far the most important trade fair for systems ISE visitors to sample German beer and currywurst while integration in Europe,” Muders added. “One of our operational discussing the latest trends in the industry. —anne morris specialisms is media technology at large-scale events, and there www.niclen.de

Home theatre solutions will form part of the Sonos training schedule

Smart home education

Sonos | Stand: 2E510

Sonos will bring its global training team to ISE 2024 to deliver a series of professional training sessions specifically for audio and smart home installers. The programme will comprise four one-hour training sessions per day from 30 January to 1 February, and takes place in meeting room CC7.1B. The training schedule includes: ‘Introduction to Sonos for Professionals’; ‘Sonos Home Theatre’; ‘Sonos Professional Solutions (a guide to Amp, Port, and Sonos Architectural speakers)’; ‘Sonos Installation (account creation and transfer, speaker tuning, and best practices)’; and ‘Sonos Networking and Configuration’. The full training schedule along with booking details can be found at https://sonos.ticketspice.com/sonostraining-ise2024. —james mckeown www.sonos.com

Preview Edition: ISE Daily 2024

R5 rounds out Reference Series

EM Acoustics | Stand: 7H550

After celebrating 21 years of operations in 2023, EM Acoustics has chosen ISE 2024 to unveil its R5 loudspeaker. The British manufacturer will be showcasing the full Reference Series range of precision passive full-range loudspeakers, designed for live events and installed systems, which includes the new R5, alongside a selection of its EMS Series loudspeakers. The company says that introducing a smaller enclosure is a logical step in the evolution of the Reference Series. The R5 is a three-way passive system which uses two 5in neodymium The R5 will be making its LF/MF cone drive units and a international debut at the show 1.5in neodymium HF annular compression drive unit. Its annular diaphragm retains the ultra-low harmonic distortion levels of other Reference Series speakers, while its drive units are fed via a three-way crossover topology to minimise offaxis parallax and lobing effects while retaining consistency of sonic character across the operating range. —kevin emmott www.emacoustics.co.uk

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Exhibitor News

Lightware Visual Engineering | Stand: 3N750

USB-C connectivity extends its reach

As USB-C technology is increasingly used for meeting room connectivity, the next challenge is USB-C extension. Lightware’s new Taurus TPX is a line of USB-C extenders for high-resolution transmission over long distances. Based on SDVoE technology, the Taurus TPX features a transmitter and a receiver that enable users to connect their devices, share their content, switch hosts and control their meeting room easily and intuitively. The Taurus TPX is based on Lightware’s Taurus UCX, a unified communications connectivity system that enables a single Cat cable to extend room control, Ethernet, USB and

Extended forecast: A Lightware Taurus UCX transmit and receive pair

4K video signals over longer distances, up to 100m. Also new is the Taurus TPN, a universal AVoIP transmitter switcher using SDVoE. It will allow content from a single source to be transmitted to multiple destinations via 10G Ethernet. —david fox www.lightware.com

Allen & Heath | Stand: 3R500

Audio processing and Dante in the mix

Aetria Touch provides finger-tip control for video walls and workstations

Datapath | Stand: 3R100

Taking control technology to tipping point

Aetria Touch, a dedicated tablet device that provides finger-tip control of video walls and workstations, is just one of Datapath’s debuts for control rooms at ISE. There will also be a new addition to the company’s VSN processor range: the VSNMini 300, a dedicated personal video wall controller that will be available soon. It promises a slick form factor that is designed to be inconspicuous and space conscious, to fit in to the modern operator workstation environment. Show visitors will also be able to see a replicated control room in action on the Datapath stand, to demonstrate how it can assist in the design and operation of control room projects. It will also show how its TX100 complements the existing Aligo RX100 single receiver to provide cost-effective and convenient HD support. Aligo devices also now benefit from multi-head group support in Aetria Workstation, for improved KVM capability. —david fox www.datapath.co.uk

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The CQ series of compact mixers, the AHM range of audio matrix processors and the Avantis Solo mixer are all set to make their debut on the Allen & Heath stand. The CQ series introduces a trio of ultra-compact digital mixers with features including auto mic mixing (AMM), antifeedback and auto-gain tools that make them particularly wellsuited to corporate AV and general speech applications. The AHM series of 96kHz audio matrix processors feature scalable I/O, control and Dante options, and are designed to allow integrators to quickly create systems that build from a single boardroom to a complete campus. Avantis Solo is the second member of the Avantis mixer family and packs the full power of the mixer platform into a 12-fader, single-screen package. It is fully compatible with Allen & Heath’s existing I/O and networking options. The company will also be showcasing its DT22, DT02 and DT20, a collection of portable Dante expanders with local gain controls that make it quick and easy to add analogue I/O to an existing Dante network. —david fox www.allen-heath.com

Going Solo: The Avantis Solo extends the mixer family

Preview Edition: ISE Daily 2024

Exhibitor News

Tempest | Stand: 4H260

Rental enclosures fly high

TICA Series products are small, single-purpose products that are easy to install

Adam Hall | Stand: 7B700

A new range of options for installers introduced

Providing everything from media streaming and mixing preamplifiers to a range of amps with different channel and power outputs, the TICA Series from Adam Hall’s LD Systems is a product range designed specifically for the installation market. Developed to deliver better sound and control for hospitality, retail, corporate and education applications, installers can build entire systems with TICA Series products, or they can be integrated into existing installations to provide additional connections or zones. Boasting a product range which also features Dante networked audio interfaces, transformers, headphone amplifiers and control interfaces, all the products are compact to allow them to slot into any project; components can be installed under tables, behind screens and in ceilings. The 1U TICA rack tray allows four devices to be placed next to each other, enabling integrators to build a system that fits the exact project requirements with minimal rack space. —kevin emmott www.adamhall.com

ISE visitors considering the latest outdoor projection products should make a note to head to Tempest’s stand, where the company will be launching its Fly rental and staging projector enclosure system. Weighing in at just over 20kg, Fly’s chassis folds flat into less than half its volume for compact shipping and storage. It is available in four models and is compatible with a wide variety of projectors up to 50,000 lumens. Fly comes with protection measures against airborne pollutants, weather, heat, cold and condensation. It features an AR-coated port glass door that opens without tools for last-minute lens changes, and, for extra-long lenses, a deeper Lens Extender door is available. The Fly rigging frame allows three enclosures to be stacked – landscape or portrait – and tested at ground level before being craned into position. The frame, weighing in at 35kg, can be assembled in a few minutes and packed away into a small space. —colby ramsey www.tempest.biz

Fly is compatible with a wide variety of projectors up to 50,000 lumens

Nureva | Stand: 2N700

Microphone Mist for Microsoft Teams

Audio conferencing specialist Nureva will be talking to ISE visitors about how the HDL410, part of its pro series of audio conferencing systems, has completed the rigorous certification process for Microsoft Teams. Indeed, the company says the HDL410 has become the first microphone and speaker bar solution certified for extra-large Microsoft Teams Rooms. It joins the HDL310 system, which was certified for large Teams Rooms in October 2023, making Nureva’s pro series fully certified for larger spaces. Nureva says this achievement was made possible by its patented Microphone Mist technology, which it says fills a room with thousands of virtual microphones to deliver the full-room audio pick-up and clarity required for an inclusive meeting experience regardless of where participants are located or facing. Nancy Knowlton, CEO of Nureva, said: “This Microsoft Teams certification for the HDL410 system, along with the certification

Preview Edition: ISE Daily 2024

Nureva’s pro series systems are now fully certified for larger Microsoft Teams Rooms

received for the HDL310 system last year, reflects our ongoing commitment to working closely with Microsoft to deliver great audio performance in larger Teams Rooms. The simplicity of installation, set-up and device management gives IT professionals new opportunities to accelerate the cost-effective deployment within their larger Microsoft Teams spaces without compromising the collaboration experience.” —anne morris www.nureva.com

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Exhibitor News

Beta Three | Stand: 7L240

From battery speakers to line arrays

Home comforts: The MXA-8400 is designed for home cinemas

Lyngdorf Audio | Stand: 2J800

Mastery of many channels

Lyngdorf Audio, part of the Steinway Lyngdorf group, is set to launch the latest addition to its amplifier range at ISE; the eight-channel Lyngdorf MXA-8400 power amplifier. The MXA-8400 is based on Purifi Eigentakt technology, combined with Lyngdorf Audio’s new PowerPerfect power supply design. With eight amplifier channels the MXA-8400 is designed to complement the company’s multichannel processors, the MP-40 2.1 and MP-60 2.1, which decode up to 16 output channels for immersive Dolby Atmos and DTS-X home cinemas. The MP-40 and MP-60 were recently updated to add the latest HDMI 2.1 and Tidal Connect including Dolby Atmos Music. —anne morris www.steinwaylyngdorf.com

Taking centre stage on the Beta Three stand in Hall 7 at ISE 2024 will be the EX42, a seven-unit, two-way inverted full-range plastic speaker. It adopts a modular structure design and is equipped with dual 4in woofers and five silk-dome tweeters. The shell is made of ABS. Not only can the EX42 be used on its own as a single pointsound source, but different combinations can be put together to adapt to the sound reinforcement needs of different spaces. In addition, Beta Three says that using Dirac Live optimisation software to intelligently evaluate array performance and optimise sound also improves the unit’s consistency. As well as showcasing its EX Series, the Chinese manufacturer will also be promoting its Flow meeting solution and R Series portable battery speaker at ISE. —kevin emmott www.beta3pro.com The EX42 is a sevenunit, two-way inverted full-range modular plastic speaker

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Introducing Auralis, 1 SOUND’s Prediction and 3D Design Software

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1 SOUND’s first 3D software application, Auralis, is a multipurpose sound design tool that enables precise, full-color audio predictions. Import files or create your own 3D space then start adjusting system mechanical information with all 1 SOUND accessories and utilize 3D acoustical mapping, SPL predictions, and generate reports. Visit 1 SOUND’s stand for a demonstration.

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Stand #7J420

Exhibitor News

EKAA | Stand: 6M860

Attention-grabbing ad displays

A range of outdoor and window-oriented digital advertising solutions with high brightness will be showcased by EKAA throughout ISE 2024. In addition to the 4,000-nit IP67 Outdoor High-Brightness Advertising Machine – which is central to EKAA’s showcase – the company is also set to introduce a line of High-Brightness Window Advertising Machines offering brightness levels between 3,000 and 5,000 nits. These displays are geared towards the requirements of shop windows and high-light environments, providing clear and vibrant visuals. EKAA’s presentation will also include a variety of digital signage products, including circular, long-strip, square and full-screen formats. According to the company, these bespoke solutions are “not just displays; they are a testament to EKAA’s commitment to pushing

EKAA is showcasing its latest digital advertising displays

the boundaries of digital advertising, offering customised solutions that blend seamlessly into any architectural design”. —david davies www.ekaa.net

Klotz AIS | Stand: 7E100

Hybrid connectivity for data and power

Kscape’s Rail S combines audio and lighting in one package

K-array, Kgear, Kscape | Stands: 2J300/7F300

All on board for compact Rail S

Building on the success of its Rail professional lighting and audio system, K-array brand Kscape has lined up Rail S for an ISE launch. Rail S squeezes the established technology into a more compact form factor for easy installation and greater potential to scale. With its 1.2m design, the linear architectural lighting system combines projectors, changeable optics and other lighting options with professional audio. It incorporates K-array’s compact Lyzard KZ1 loudspeakers to deliver professional-grade audio, along with Casambi-controlled lighting. The company says that combining both into one device enables the integration of professional audio and lighting technology with no compromise on aesthetics. —kevin emmott www.k-array.com

Aiming to provide connectivity across the audio and IT sectors, the HC72P25 hybrid cable from Germany’s Klotz AIS provides data and power for a wide range of applications. Two flexible Cat7 lines can connect components of digital audio networks such as Dante, CobraNet and EtherSound, or transmit DMX control signals based on the ArtNet, MA-Net or Pathport protocols. The double shielding (Al-foil and dense copper braiding) of the Cat7 cables provides interference-free transmission of high data rates up to 10GB over long distances, even in electromagnetically influenced environments. For Adamson, RCF and JBL sound systems, the HC72P25 hybrid cable can also be used in a Cat+audio+power combination. One of the two Cat7 lines is assembled with XLR 3p connectors instead of RJ45, providing an exact 110 Ohm characteristic impedance for the Cat7 cable. —kevin emmott www.klotz-ais.com

The HC72P25 double shielded Cat7 cable

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Executive Profile

Creating an ecosystem

Casto Cañavate of Presenting Show Partner KNX highlights the flurry of product announcements related to KNX’s ecosystem expected for ISE 2024 and shares the association’s plans for the show

Casto Cañavate, marketing manager, KNX Association

How would you assess the importance of the annual ISE show to KNX users and partners? The initial idea behind why KNX was created was the aim for devices from different companies to work together in one ecosystem. This has evolved to answer the need for technologies that can contribute not only to integrate all smart devices into one secure ecosystem but to create more sustainable homes and buildings. So our full focus as an association, including at the show, is now on how we are developing the benefits of having smart homes and buildings equipped with KNX for a more sustainable world. How will you be manifesting that emphasis on sustainability during ISE? One major way is that we will be using a sustainable stand that can be reused at future events; actually, the stand at ISE will be used again at the next trade show, Light+Building, in March 2024. At the stand, we will also showcase energy management applications that can optimise the use of energy and reduce our CO2 footprint in KNX solutions. Will any of your representatives be participating in conference events at ISE? The one I can reveal [at the time of writing] is that Franz Kammerl, president of the KNX Association, will be taking part in a session entitled ‘A New Era is Coming’ during the Smart Building Conference, which will look at the evolution of Internet of Things technology within smart homes and buildings. Can you give us some details of companies who will be participating in your stand in Hall 2? We will have more than 20 manufacturers involved in our booth, including HDL Automation, MDT technologies, Weinzierl Engineering, PEAknx, IT Gesellschaft für Informationstechnik, Theben, Eelectron, HMS Networks, HPE (Aruba Instant On), Accordia, Guangzhou SeaWin Electrical Technologies, Guangzhou Tantron Electronics, Interra Technology, Berghof, Cascoda, and Q-SYS. The range of companies involved means that it will be a great opportunity for AV professionals to visit us and find out how they can start working with KNX. They will also be able to discover the ways in which KNX enables the creation of one sustainable ecosystem.

IoT has been a major focus for KNX recently. How will we see that reflected at ISE? Following on from the KNX IoT third-party devices (KNX devices that help with connecting IoT applications and solutions), KNX IoT Point API devices were presented last year, and there has been a great amount of interest in the technology, which makes it possible for KNX and non-KNX solutions to be used in the same installation, in general. For example, what we have seen in the past month is that KNX members are accepting and adopting this into their developments. We expect that a great number of KNX members will be showing their newest device developments this year. One of the trends that has worked in favour of IoT adoption is that it’s now much simpler to develop products than it used to be. You’re now looking at maybe two or three weeks of software development, and you can use the same devices to apply them to different applications or technologies. That also makes for a lower development cost, so that’s obviously beneficial for companies that want to work with different technologies. What are you personally most excited about ahead of this year’s show? I am looking forward to encountering some major new innovations, which I haven’t really seen many of since before Covid happened. I am talking here about things that are very different and surprising. Do you expect that some of these innovations will involve AI? Of course, there is a lot of activity happening around AI, but so far I have not found a lot of what I would call ‘real AI’ with intelligence behind it. I do hope there will be a wave of great innovations involving AI at ISE 2024. I am looking forward to seeing a wave of great innovations involving AI soon. Stand: 2L300

‘Our full focus as an association... is now on how we are developing the benefits of having smart homes and buildings equipped with KNX for a more sustainable world’ Preview Edition: ISE Daily 2024

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