CES Daily Show VIP - 2022

CES 2022 HEALTH PROTOCOLS THE OFFICIAL

PAGE 12

DAILY

DEC. 22, 2021 PRE-SHOW EDITION

FROM THE EDITORS OF

Jenny Abramson,

Rethink Impact

2022 KEYNOTE SPEAKERS

Mary Barra, GM

Karen Chupka, Consumer Technology Association

Carolyn Everson, Instacart

Liz Claman, Fox Business John Foley, Peloton

Robert B. Ford, Abbott

Jong-Hee (JH) Han, Samsung Electronics

Stacy Brown-Philpot, Softbank Opportunity Fund

Tariq Hassan, McDonalds

Michael Kassan, MediaLink

Edward Kummer, GM

Carmichael Roberts, PhD, Material Impact

Carolyn Rodz, Hello Alice

Mike Sievert, T-Mobile

GARY SHAPIRO, CONSUMER TECHNOLOGY ASSOCIATION Cara Sylvester, Target

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CES 2022 HEALTH PROTOCOLS THE OFFICIAL

PAGE 12

DAILY

DEC. 22, 2021 PRE-SHOW EDITION

FROM THE EDITORS OF

Jenny Abramson,

Rethink Impact

2022 KEYNOTE SPEAKERS

Mary Barra, GM

Karen Chupka, Consumer Technology Association

Carolyn Everson, Instacart

Liz Claman, Fox Business John Foley, Peloton

Robert B. Ford, Abbott

Jong-Hee (JH) Han, Samsung Electronics

Stacy Brown-Philpot, Softbank Opportunity Fund

Tariq Hassan, McDonalds

Michael Kassan, MediaLink

Edward Kummer, GM

Carmichael Roberts, PhD, Material Impact

Carolyn Rodz, Hello Alice

Mike Sievert, T-Mobile

GARY SHAPIRO, CONSUMER TECHNOLOGY ASSOCIATION Cara Sylvester, Target

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4 | CES 2022 DAILY | JANUARY 5-8, 2022

THE OFFICIAL

WELCOME TO CES 2022

DAILY

BY GARY SHAPIRO, PRESIDENT AND CEO KAREN CHUPKA, EVP, CES CONSUMER TECHNOLOGY ASSOCIATION

VP/MARKET EXPERT, AV/CONSUMER ELECTRONICS, EDUCATION & PRO AUDIO:

Connect, Explore, and Grow at CES Reunion in Las Vegas After two years away, the excitement surrounding CES 2022 and our return to Las Vegas is electric! We’re seeing incredible momentum, with 200 additional companies signed up to exhibit and an additional 10,000 attendees registered in just the ten days following Thanksgiving. The lead up to CES is always filled with anticipation and excitement, but as we prepare to unveil the latest and greatest in consumer tech we’ve been overwhelmed by support and encouragement from the broader tech community. By the time you read this we are likely to have added even more exhibitors but here is how some of our 2,100 CES exhibitors put it recently: “We’re pumped!”

“Bring on the audience!”

“We are vaccinated and ready to go!”

As we navigate through a challenging time, CES 2022 will set the standard for how to convene and connect in the COVID era. With a vaccination requirement, we’ll create an environment where thousands of exhibitors, tech leaders, policymakers and attendees from around the world can gather to meet and collaborate on the show floor, explore new technologies and business relationships, and discuss the policy issues shaping the tech industry and our society.

Even before the show officially opens on January 5, CES 2022 will offer media hands-on previews of product launches from the world’s leading tech brands.

Our Media Days will feature news-breaking announcements through press conferences with startups and established brands like Intel, Hyundai, LG, Panasonic, Samsung and Sony. Media Days will also feature the official media event of CES – Unveiled Las Vegas – which offers access to exhibitor product innovations and CTA’s highly anticipated annual market research presentation, Tech Trends to Watch.

One trend we’re watching: an increased focus on sustainability as a priority for the consumer tech industry.

Samsung Electronics Vice Chairman and CEO J.H. Han will deliver an industry call to action on climate change at a much-anticipated keynote, and we’ll host conversations on issues like investing in a changing world, how smart cities are preparing for climate change and the technology working to reduce food waste. We’ll see a

similar theme across the show floor, from the rise of electric vehicles in our ever-growing mobility tech segment to energy-saving smart home devices.

CES 2022 will also highlight the leaders who are driving innovation in their industries, with keynote speakers including GM’s Mary Barra, T-Mobile’s Mike Sievert, Abbott’s Robert Ford in the first CES health tech keynote, Impact’s Jenny Abramson, Softbank Opportunity Fund’s Stacy Brown-Philpot, and Material Impact’s Carmichael Roberts. Peloton Interactive CEO John Foley and Emmyaward winning Fox Business Network anchor Liz Claman will headline our invitation-only Leaders in Technology (LIT) dinner, where government and industry share insights on the innovation policy landscape.

For decades, CES has served as the launchpad for life-changing technologies and this year’s show will not disappoint. The hottest tech innovations in automotive, food, smart home, digital assets, health, and more will take center stage in Las Vegas at multiple CES venues.

Visit CES.tech to discover what’s in store and to sign up for CES news and industry insights.

While we look forward to seeing many of you in Las Vegas, we know not everyone will be able to travel for this year’s show. The all-digital CES 2021 demonstrated the power of technology in keeping us connected, and we’ll be offering the option to join CES 2022 digitally for those unable to attend in-person. We’ll have 20+ press conferences and over 50 conference sessions streamed live, with nearly all of our content across the five day show available on-demand through the end of January.

We look forward to the magic of CES 2022 as we reconvene to celebrate innovation, inspire entrepreneurship and promote the technology that makes our lives better!

To register for the show, visit CES.tech.

Adam Goldstein, adam.goldstein@futurenet. com AD SALES: John Casey, Janis Crowley, Zahra Majma, Debbie Rosenthal, Andi Tureson, Kyle Walkenhorst VP/CONTENT CREATION: Anthony Savona, anthony.savona@futurenet.com CONTENT MANAGER: David McGee, david.mcgee@futurenet.com SENIOR EDITOR: Grant Morgan, grant.morgan@futurenet.com CONTRIBUTORS: Stewart Wolpin, Zackery Cuevas, Morris Garrard, Carl Hibbert, Devin Partida, Luke Pearce, Scott Peterson GROUP ART DIRECTOR: Nicole Cobban, nicole.cobban@futurenet.com PRODUCTION MANAGERS: Heather Tatrow, heather.tatrow@futurenet. com Nicole Schilling, nicole.schilling@futurenet. com FUTURE US, INC. 130 W. 42nd St., 7th Floor New York NY 10036 SENIOR VP, B2B: Rick Stamberger VP, SALES & PUBLISHING B2B: Aaron Kern VP, B2B TECH GROUP: Carmel King VICE PRESIDENT, SALES, B2B TECH GROUP: Adam Goldstein HEAD OF PRODUCTION US & UK: Mark Constance HEAD OF DESIGN: Rodney Dive

Sincerely, Gary Shapiro, President and CEO, Consumer Technology Association (CTA)™ Karen Chupka, Executive Vice President, CES®

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6 | CES 2022 DAILY | JANUARY 5-8, 2022

CES 2022 is the global stage for innovation – the world’s most influential technology event.

CTA will convene the tech industry in-person and digitally, giving a global audience access to major brands and startups, as well as the world’s most-influential leaders and industry advocates. For more than 50 years, CES has been the global hub for tech innovation. New technology – and entirely new markets – have launched at CES. CES 2022 keynotes will be live streamed, allowing global attendees to hear breaking news and company announcements both in-person and digitally. Those who can’t travel will be able to tune in digitally.

CES 2022 Dates and Hours MONDAY, JANUARY 3

WEDNESDAY, JANUARY 5

CTA’S RESEARCH SUMMIT 9 AM – 3:40 PM location: LVCC West Hall W228-233

PRESS CONFERENCES location: Tech East and Tech West

PRESS CONFERENCES (MEDIA ONLY) CES 2022 Tech Trends to Watch 4-4:45 PM PST CES Unveiled 5-8:30 PM PST location: Mandalay Bay

TUESDAY, JANUARY 4 PRESS CONFERENCES (MEDIA ONLY) Media Day 2 8 AM-4:45 PM PST location: Mandalay Bay C SPACE CONFERENCE AND EXHIBITS Conferences open Exhibits: closed location: ARIA PRE-SHOW SAMSUNG KEYNOTE 6:30-7:30 PM location: Tech West, Venetian, Palazzo Ballroom speaker: Samsung: Jong-Hee (JH) Han, Vice Chairman & CEO, Samsung Electronics

EXHIBITS 10 AM-6 PM PST location: Tech East and Tech West C SPACE CONFERENCE & EXHIBITS 9 AM-5 PM PST location: ARIA KEYNOTE CTA State of the Industry and Welcome 8:30-9 AM location: Tech West, Venetian, Palazzo Ballroom speakers: Gary Shapiro, president and CEO; Karen Chupka, EVP, CES OPENING KEYNOTE 9-10 AM location: Venetian, Palazzo Ballroom speaker: General Motors: Mary Barra, chair and CEO T-MOBILE KEYNOTE 2-3 PM location: Venetian, Palazzo Ballroom speaker: T-Mobile: Mike Sievert, president and CEO KEYNOTE Bold Solutions for a Changing World 4-5 PM speakers: Carolyn Rodz (Moderator), founder and CEO, Hello Alice; Carmichael Roberts,

PhD, founder/managing partner, Material Impact; Stacy Brown-Philpot, founding member, Softbank Innovation Fund; Jenny Abramson, founder and managing partner, Rethink Impact

THURSDAY, JANUARY 6 ABBOTT LABS KEYNOTE 9-10 AM location: Venetian, Palazzo Ballroom speaker: Abbott: Robert B. Ford, President and CEO EXHIBITS 9 AM-6 PM PST location: Tech East and Tech West C SPACE CONFERENCE & EXHIBITS 9 AM-5 PM PST location: ARIA C SPACE KEYNOTE: Content to Commerce: How Technology Flipped the Customer Experience, 11AM location: ARIA, Level 2, Mariposa Ballroom speakers: Michael Kassan, Chairman & CEO, MediaLink; Kevin Mayer, Chairman, DAZN Group panelists: Tariq Hassan, Chief Marketing and Digital, Officer, McDonalds; Edward Kummer, Chief, Digital Officer at GM; and Cara Sylvester, Executive Vice President and Chief Marketing and Digital Officer, Target

KEYNOTE The Future of Transportation is Driven

by Tech 3PM location: LVCC, West Hall, 228-233 speakers: Cristiano Amon, President and CEO, Qualcomm Incorporated; The Honorable Peter Buttigieg, United States Department of Transportation

SATURDAY, JANUARY 8 EXHIBITS 9 AM-6 PM PST location: Tech East and Tech West C SPACE CONFERENCE & EXHIBITS 9 AM-5 PM PST location: ARIA EXHIBITS 9 AM-4 PM PST location: Tech East and Tech West C SPACE CONFERENCE & EXHIBITS Closed location: ARIA DIGITAL VENUE AVAILABLE THROUGH JANUARY 31, 2022 Registered CES 2022 Attendees can continue to engage with the CES 2022 digital venue until January 31, 2022 with the appropriate CES 2022 registration type. All attendees who attend CES 2022 in Las Vegas, NV will have access to the digital venue through January 31, 2022.

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SHAKING UP THE AUDIO GAME.

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10 | CES 2022 DAILY | JANUARY 5-8, 2022

Speakers from the C Space Keynote (l-r): Sarah Franklin, Salesforce, Tariq Hassan, McDonald’s, Michael Kassan, MediaLink, Edward Kummer, General Motors, Cara Sylvester, Target

C Space Keynote Highlights Transformed Consumer Experience at CES 2022 most recently the Vice President of Global MarketOn Thursday, January 6, the CTA will present its ing Solutions.

CES 2022 C Space keynote. In conversation with Tariq Hassan joined McDonald’s as Chief MarMediaLink Chairman and CEO Michael E. Kasketing and Digital Customer Experience Officer san, the keynote will feature a panel discussion with this year. Previously, he was Chief Marketing OffiCarolyn Everson, President, Instacart; Tariq Hassan, cer at Petco responsible for leading the brands enChief Marketing & Digital Officer, McDonald’s; Edterprise marketing strategy. ward Kummer, Chief Digital Officer, General MoMichael E. Kassan is the founder, Chairman tors; and Cara Sylvester, Executive Vice President and CEO of MediaLink. Described as the “ultiand Chief Marketing and Digital Officer, Target. mate power broker,” he is a trusted advisor on The conversation, titled “Content to Commerce: speed dial with every major executive in the meHow Technology Flipped the Customer Experidia, marketing, entertainment and technology Cence,” will focus on how marketers have ramped Suite. For over a decade, the partnership between up efforts to offer experiences that put consumers CTA and MediaLink has helped grow C Space right where they belong: at the center. into the destination for industry leaders to disC Space returns to the ARIA Resort & Casino, cover and share disruptive trends in media, marbringing together the entire marketing, advertisketing and entertainment. In 2019, Kassan was ing, media and entertainment communities to disinducted into the American Advertising Federacuss thought-provoking issues and explore what’s tion’s Hall of Fame. new and what’s next. CES 2022 will feature one Edward Kummer is the Chief Digital Officer of the biggest C Space events to date. Featured exfor General Motors. He is responsible for building hibitors include: Amazon Advertising, Best Buy, and delivering a holistic digital business guided Discovery, DISH Network, Entercom, Innovid,

by GM’s Growth Strategy, leading a newly formed Microsoft, NBCUniversal, Oracle, Roku, SalesDigital Business team, and accelerating software force, Samba TV, Samsung Ads, Snap, T-Mobile, investments that will redefine consumer expectaThe Nielsen Company, TVSquared, WarnerMedia, tions.

WWE, Xandr and more.

Cara Sylvester is the Executive Vice President Carolyn Everson is President of Instacart, where and Chief Marketing and Digital Officer for Target she oversees Instacart’s Retail, Business DevelopCorporation. She is responsible for driving growth ment and Advertising businesses, as well as the through Target’s marketing, media company’s People, Policy & Govand creative strategy, as well as its ernment Affairs, Legal, Partnerloyalty program, Target Circle and ships, Instacart Pickup and Care CES 2022 C SPACE KEYNOTE in-house media company, Roundel. teams. She joined Instacart in Thursday, January 6 She also leads Target’s e-commerce 2021 following more than a de11 a.m.

ARIA Resort & Casino business and digital strategy. cade at Facebook, where she was

SEE IT

EVENT The Women to Watch Global Awards PRESENTED BY WOMEN AND DRONES Thursday, January 6 3:20 p.m.

LVCC West Hall, Room W213-215 Recognizing the trailblazers, innovators, mentors and business leaders who are making significant contributions to the industry. The individual awards acknowledge women who are driving change and shaping the drone industry. Team awards acknowledge organizations that in their pursuit of excellence embrace diversity and have a culture of inclusiveness where women are engaged in key or leadership roles within their organization or team.

CES Unveiled Las Vegas Monday, January 3 5–8:30 p.m.

Mandalay Bay, Level 2 Shorelines Exhibit Hall CES Unveiled Las Vegas, the official media event of CES, is open only to registered media. Two days before the show floor opens, get a sneak peek of the groundbreaking products and technologies at CES 2022.

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12 | CES 2022 DAILY | JANUARY 5-8, 2022

CES 2022 HEALTH PROTOCOLS PLANNING FOR CES 2022

CES 2022 Is Returning To Las Vegas For a Live, In-Person Event Over 2,100 exhibitors, leading U.S. and global media, top retailers and industry leaders will convene in Las Vegas January 5-8.

CES continues to monitor guidelines for health safety measures from the Centers for Disease Control and Prevention, Nevada and Clark County. CES will follow applicable federal, state and local laws, adapting CES plans accordingly and sharing updates with attendees, exhibitors and other CES audiences. CES is also working closely with the Las Vegas community, including the Las Vegas Convention and Visitors Authority, exhibit venues and hotels, and if they adjust their plans, those changes will be communicated as well.

The details below are just some of the precautions being implemented for CES. CES will continue to evaluate and expand its health safety protocols as medical recommendations evolve, and will provide timely updates.

• CES will provide on-site access to health services and medical aid for those who may need it.

HEALTHY VENUES • CES official exhibit venues have improved their ventilation systems and increased outside air flow.

• The Las Vegas Convention Center, Mandalay Bay and The Venetian Expo (formerly Sands Expo) have been awarded the Global Biorisk Advisory Council GBAC STAR certification by ISSA. This accreditation means the properties are using cleaning protocols and work practices to minimize risks associated with infectious disease.

WHAT TO EXPECT AT CES REQUIRED: Proof of COVID-19 Vaccination • CES attendees must show proof of COVID-19 vaccination in order to pick up a CES 2022 badge.

• Attendees must be fully vaccinated with a vaccine approved by the Food and Drug Administration (FDA) or World Health Organization (WHO). A list of approved vaccines can be found here.

• To simplify and speed up badge pickup, check ­updates on the CES health protocols page at CES.tech.

• For U.S. based attendees, CES will use CLEAR. CLEAR’s free mobile app and Health Pass feature provides a simple and secure way for this information to be shared. Instructions can be found here.

• Once you have provided your proof of vaccination and picked up your badge, you will not need to verify your vaccination status • Detailed information on CES’ proof of COVID-19 vaccination process can be found here.

CONFERENCE AREA AND MEETING SPACING

HEALTH SCREENINGS AND SERVICES

HEALTHY HABITS

• Our goal is to be considerate of all CES attendees, including international travelers from different countries, many of whom live with different laws and protocols, including masking. We will follow local laws for masking policies. We will finalize our guidelines and provide details in December. Please continue to check back for updates.

• Chairs will be set to allow social distancing. We will follow appropriate guidelines.

• Meeting rooms and executive suite participants will be asked to follow show rules and local guidance with respect to social distancing.

WIDER AISLES AND ONE DIRECTIONAL TRAFFIC • The width of many of the aisles on the show floors has been increased to help with social distancing.

• The public areas and entry points at CES venues will respect social distancing and use one-way traffic flow.

FOOD AND BEVERAGE PRECAUTIONS • Catering and concession outlets in CES venues will follow health and safety precautions including adequate spacing to promote social distancing and provide pre-packaged food options.

• Hand sanitization stations will be placed throughout CES venues to encourage frequent hand sanitization.

• We will issue best practices for attendees that include avoiding shaking hands and how exhibitors can best manage product demonstrations.

CTA will continue to provide updates to exhibitors and attendees.

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14 | CES 2022 DAILY | JANUARY 5-8, 2022

GM Chair/CEO Barra to Deliver Opening CES 2022 Keynote General Motors (GM) Chair and CEO Mary Barra will deliver the opening keynote at CES 2022. Barra will return to the CES keynote stage, sharing GM’s vision for mass adoption of electric vehicles. She will show how technology and the all-electric era will create opportunities for mobility experiences to serve the planet and the people.

“CES is the global stage for brands to showcase their commitment to driving change,” said Gary Shapiro, president and CEO, CTA. “Mary Barra disrupted an industry at an inflection point by showing the potential of an all-electric future. GM stock hit an alltime high following the show. We are thrilled for her return at CES 2022 and look forward to hearing the progress GM has made towards an all-electric future and its vision for how this technology will benefit our planet.”

General Sound: Dolphin KP-240 Karaoke Speaker

Dolphin’s KP-240 dual 10inch karaoke speaker

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Mary Barra

Samsung’s Jong-Hee (JH) Han to Deliver Pre-Show Keynote at CES 2022 is an incredibly innovative company Mr. Jong-Hee ( JH) Han, Vice Chairand we look forward to hearing Mr. man & CEO of Samsung ElecHan’s vision of a greener world reitronics, will deliver the pre-show magined through technology.” keynote address at CES 2022.

Mr. Han has been the PresSamsung’s keynote for CES 2022 ident and Head of the Visuwill present the company’s vision al Display Business at Samsung for “Age of Togetherness,” meanElectronics since 2017. Prior to ing that technology needs to exhis current role, Mr. Han served a ist together with people and for the four-year term as the Business’s Head planet. The keynote is a call to action to Jong-Hee (JH) Han of R&D. Since joining Samsung in 1988, mitigate climate change and the company he has been a prolific figure in the develwill show how everyone can do their part opment of a wide range of market-leading prodin building a sustainable planet. It will also presucts, including Micro LED, QLED, Lifestyle TVs, ent how customized and connected experiences Smart Signage, Cinema LED and gaming moniwill enrich people’s lives. tors. Mr. Han has played a pivotal “Since early 2020, people have role in taking Samsung’s TV busichanged how they live, work and ness to its unrivalled position in play,” said Gary Shapiro, president SAMSUNG KEYNOTE the global TV market and mainand CEO, CTA. “Technology is Tuesday, January 4 6:30-7:30 p.m. taining it for 15 consecutive years solving people’s problems and conVenetian, Level 5 since 2006. necting us to each other. Samsung Palazzo Ballroom SAMSUN NEWSROOM U.K .

BOOTH 17792 General Sound is featuring the Dolphin KP-240 dual 10-inch karaoke speaker with two wireless microphones.

Features include built-in microphone holder; WaveSync technology; volume, treble and bass control; LED indicatodr display; a sound-activated multi-color ring light with dedicated switch; dual channel sound board; Bluetooth, USB, TF, FM or AUX main channel; one quarter-inch microphone jack with volu me a nd e c ho controls; dual 10inch woofers; 3000 Watts of music power; and a built-in 4 4 0 0 m A h 11.1V lead-acid battery.

Barra has served as CEO of GM since Jan. 15, 2014, and Chair of the GM Board of Directors since Jan. 4, 2016. Under Barra’s leadership, GM envisions a world with zero crashes, to save lives; zero emissions, so future generations can inherit a healthier planet; and zero congestion, so customers get back a precious commodity—time. She began her career with GM in 1980 as a co-op student at the Pontiac Motor Division and has since held various roles within the company, including executive vice president of Global Product Development, Purchasing & Supply Chain, vice president of Global GENERAL MOTORS KEYNOTE Human Resources, Wednesday, January 5 and vice president of 9 a.m.

Global ManufacturVenetian, Level 5 Palazzo Ballroom ing Engineering.

SEE IT

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What To Expect At CES 2022: ‘This Show Will Be Different’ New Exhibit Hall, New Keynoters, New Transportation, New Covid Measures, New Digital Connectivity—and New Product Categories—To Be Featured

COVID PRECAUTIONS CES 2022 will be open only to the fully vaccinated, and masks will be required in all indoor Vegas venues, the Monorail and CES shuttle buses.

CTA is partnering with CLEAR to make it easier for U.S. attendees to share proof of vaccination, and with similar third-party platforms to serve international attendees.

Possibly the most fascinating way CTA is dealing with the pandemic “new normal” is acknowledging in-person greeting awkwardness. Attendees can re-

ETHAN MILLER/GETTY IMAGES NEWS

BY STEWART WOLPIN Most obviously, the upcoming show won’t be nearly as crowded. CTA has reported it had more than 2,100 committed exhibitors, a significant surge from the 1,100 exhibitors the CES producers had reported just a few weeks ago. While this is less than half the exhibitors of CES 2020, CES 2022 exhibitors include more than a third of the Fortune 500 companies.

Most startling physically to CES 2022 attendees will be the new 600,000-square-foot West Hall, located on what used to be the parking lots across from the North Hall, which will house the 185-plus automotive exhibits. To get around the LVCC with a minimum of long walks, Elon Musk’s underground vacuum Loop people mover will stretch from the new Resorts World Hotel to stops at West Hall, Central Hall, and South Hall for anyone who might be arriving from locations off Joe W. Brown Drive.

North Hall will host smart cities and digital health exhibits. Central Hall will, as usual, house the show’s largest exhibitors including Samsung, LG, and Sony, along with gaming exhibitors. Both the Sands—now called the Venetian Expo—and Aria will also host CES booths, with smart home, sports/fitness, and Eureka Park at the former, and the marketing/advertising C-Space exhibits at the latter venue. There also will be outdoor exhibitors in the LVCC Central Plaza. South Hall won’t be in use.

A Tesla car drives through the West Station near the Las Vegas Convention Center West Hall expansion

quest dots on their badges to indicate their comfort with various types of physical greetings: • Red dot—no touching • Yellow dot—fist or elbow bump is okay • Green dot—anything goes, including an oldfashioned handshake or hug Placards that can be placed on chairs to maintain social distancing will be available for those attending keynotes and conferences. Those that cannot attend in person can join digitally.

DIGITAL CES REDUX CTA will once again create a digital version of the show for remote access. However, a new, more expansive platform from Web Summit will be used to create more and better connections, not only between exhibitors and remote CES attendees, but between exhibitors. All keynotes, conferences and media events will be available for streaming.

The CES 2022 digital venue will be open until the end of January to give all attendees, exhibitors and media a chance to catch up.

WHAT/WHO TO SEE AT CES 2022 While attendees will be able to physically or virtually see the latest in work-from-home equipment, home entertainment gear including next-

generation 8K TVs and OLEDs, true wireless earphones, smart home, gaming, digital health/ fitness, 5G, AI, VR, automotive tech—including the first high-speed Autonomous Car Challenge at Las Vegas Motor Speedway on Friday, Jan. 7— and smart appliances, CES will host exhibitors displaying new tech categories Food Tech with cutting-edge kitchen and food production technology, plant-based proteins, vertical farming, and sustainability; Space Tech, including Sierra Nevada, whose CES Central Plaza exhibit area will include its spaceplane, the Dream Chaser, recently selected by NASA to transport critical supplies to the International Space Station; and, NFTs and digital asset exhibitors including initial coin offerings (ICOs) and other blockchain technologies.

In addition to tech, physical and virtual attendees also will be able to hear from a variety of tech corporate leaders including Samsung President J.H. Han, Peloton CEO John Foley, Abbott President and CEO Robert Ford, GM CEO Mary Barra, T-Mobile CEO Mike Sievert, Instacart President Carolyn Everson, McDonalds Chief Marketing and Digital Officer Tariq Hassan, Waymo CEO Tekedra Mawakana, Moderna President Stephen Hoge, and Sierra Nevada owners Eren and Fatih Ozmen.

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DIGITAL HOLLYWOOD PLANNING FOR CES 2022 From prime time TV to the streaming wars, it’s all playing on your smartphone; from podcasting at home and on the road to AR/VR/XR at theme parks, PCs and headsets; from media partnerships to influencer marketing, the industry leaders are all heading to the Digital Hollywood conference at CES! Get a front row seat for the event that’ll have everyone talking.

TUESDAY, JANUARY 4

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PRESENTED BY DIGITAL HOLLYWOOD Location: ARIA, Level 1, Joshua 10 10 a.m.–10:40 a.m.

It’s about the consumer XR/AR retail and advertising industry enhanced by 5G. Super innovation in consumer XR has arrived! Some call it magic!

PRESENTED BY DIGITAL HOLLYWOOD 9 a.m.-9:40 a.m.

Location: ARIA, Plaza Level, Orovada 5 Enter the world of the augmented and mixed reality experience. Mark Zuckerberg’s “Metaverse,” device by device, app by app, is becoming reality.

THE IMMERSIVE AT-HOME EXPERIENCE – STREAMING-IOT- 5G -TV PRESENTED BY DIGITAL HOLLYWOOD Location: ARIA, Plaza Level, Orovada 5 10 a.m.–10:40 a.m.

It’s all about screens, devices, interfaces and the cloud. It’s TVs, smart speakers and phones, shopping, gaming, and education at your fingertips.

FUTURE OF TV & STREAMING: PROGRAMMING & MULTI-PLATFORM STRATEGY PRESENTED BY DIGITAL HOLLYWOOD Location: ARIA, Plaza Level, Orovada 5 11 a.m.-11:40 a.m.

Billions of viewers in a 24/7 video world. Technology has teamed up with creativity, media, and advertising in a new industry. Hurray for Hollywood!

THE IMMERSIVE MEDIA LEADERSHIP THINK TANK: XR/AR/VR PRESENTED BY DIGITAL HOLLYWOOD

Location: ARIA, Level 1, Joshua 10 11 a.m.-11:40 a.m.

The immersive experience is here! On mobile, computers, TV/film/games—it’s everywhere! It’s work, it’s fun, it’s social media and advertising.

FUTURE OF BRAND PARTNERSHIPS AND INFLUENCER MARKETING PRESENTED BY DIGITAL HOLLYWOOD Location: ARIA, Level 1, Joshua 10 Noon–12:40 p.m.

In a World of Social and 24/7 Media, Star Power has been Usurped by Influencer Marketing. Brands are implementing All-Media Consumer Strategies.

INTERNET TV, FAST AND OTT: PROGRAMMING EVERYWHERE PRESENTED BY DIGITAL HOLLYWOOD Location: ARIA, Level 1, Joshua 10 1 p.m.–1:40 p.m.

With the proliferation of TV, the Streaming Wars are on! Investing billions in programming, a new Golden Age for TV and 24/7 viewing has arrived.

THE DISRUPTION: MEDIA, PLATFORMS AND ADVERTISING PRESENTED BY DIGITAL HOLLYWOOD Location: ARIA, Level 1, Joshua 10 2 p.m.–2:40 p.m.

Media and the information they deliver are increasingly contextual. It’s about personalized 24/7 news, programming and commerce on all devices.

Foley, Claman to Headline Leaders in Technology Dinner home. The company’s thousands of interactive live and on-demand classes across 10+ fitness disciplines can be accessed through the connected Peloton Bike, Peloton Bike+, Peloton Tread and Peloton App. As an avid cyclist and boutique fitness addict, Foley leveraged his engineering, manufacturing, consumer tech and business experiPeloton CEO ence to create Peloton, a technolJohn Foley ogy company that meets at the nexus of fitness and media and is impacting the physical, mental and emotional health of millions of people globally.

Liz Claman is the Emmy-Award winning anchor of The Claman Countdown (weekdays 3-4PM/ ET). She joined FOX Business Network (FBN) as an anchor in Liz Claman October 2007.

The presence of health and wellness tech at CES continues to grow with the latest products and innovations from global brands and start-ups. In a recent report, CTA found the total revenue of health and fitness tech will reach $13 billion in 2021, a 12 percent growth over 2020. Connected exercise equipment, such as stationary bikes, rowers and treadmills, will earn $3.9 billion in revenue 2021, a 40 percent increase from 2020.

FOX .CO M)

John Foley, CEO and co-founder of Peloton, will be the CES 2022 Leaders in Technology (LIT) dinner speaker. This invite-only dinner brings together policymakers, technologists, media and entrepreneurs. Emmy Award-winning FOX Business anchor Liz Claman will host a discussion about Peloton’s journey from startup to success story and how Peloton created a movement that has propelled the health and fitness industry forward.

Foley and his co-founders started Peloton in 2012 to create a first-of-itskind interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of

ONEPELOTON.COM

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Bold Solutions for a Changing World: Keynote Conversation Improving our environment, providing access to economic opportunity, revolutionizing healthcare—all are massive opportunities needing bold solutions. Hear from leading investors who are looking in new places to find the next big ideas.

Carmichael Roberts is co-founder and managing partner of Material Impact, a fund that builds resilient technology companies developing products to solve real-world problems using innovative materials. He is also the co-lead of the investment committee at Breakthrough Energy Ventures, a missionor iented g roup chaired by Bill Gates committed BOLD SOLUTIONS FOR A to creating and CHANGING WORLD building compaWednesday, January 5 4-5 p.m. nies that address LVCC, West Level 2, climate change.

W228-233

Gary Shapiro

Karen Chupka

CTA State of the Industry Join CTA President and CEO Gary Shapiro and CES ExecCTA STATE OF THE INDUSTRY utive Vice President Wednesday, January 5 K a r e n C hupk a a s 8:30-9 a.m.

Venetian Explo, Level 5, they discuss the tech Palazzo Ballroom trends shaping our future, the innovation policy landscape and how to get the most out of your CES 2022 experience.

SEE IT

SEE IT

Carmichael Roberts, Founder and Managing Partner, Material Impact

98 by Consumer Reports 100

9.7 10

by MakeUseOf

#CES2022 CES.TECH CES22_preshow_v8.indd 19

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20 | CES 2022 DAILY | JANUARY 5-8, 2022

CES FOOD TECH CONFERENCE PLANNING FOR CES 2022 The CES Food Tech conference, brought to you by The Spoon, will examine how the world of food and cooking is being reinvented through innovation and technology. It will bring together leaders across the world of food, culinary, and technology industries to share lessons learned and discuss the biggest opportunities and challenges in food tech. Join us for a half-day of insights and networking.

THURSDAY JANUARY 6 THE KITCHEN 2030: HOW FOOD & COOKING WILL CHANGE IN THE FUTURE PRESENTED BY THE SPOON 1 p.m.–1:40 p.m.

Location: Venetian, Level 4, Marcello 4404 The arrival of AI, smart technologies, robotics and more means how we cook, store food and even eat will undergo a significant transformation over the next decade.

TACKLING FOOD WASTE WITH TECHNOLOGY PRESENTED BY THE SPOON 3 p.m.–3:40 p.m.

Location: Venetian, Level 4, Marcello 4404 In the U.S., about $408 billion of food is wasted each year. How can technology help fight waste at the store, on the farm and in our home?

THE FUTURE OF MEAT

WELCOME TO OUR FOOD ROBOT FUTURE

PRESENTED BY THE SPOON 2 p.m.–2:40 p.m.

Location: Venetian, Level 4, Marcello 4404 Meat made from plants, brewed in bioreactors and made from fungi is changing what we eat. Listen to the leaders of the alt-meat revolution.

PRESENTED BY THE SPOON 4 p.m.–4:40 p.m.

Location: Venetian, Level 4, Marcello 4404 Food robots are everywhere! This panel will explore how robotics and automation are changing how we make, cook and deliver our food.

CONNECTIONS SUMMIT SMART HOME GROWTH STRATEGIES CONNECTIONS Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES. In 2022, the executive event is planned in-person and focused on new trends, emerging technology and standards, new business models, and partnerships impacting the connected home.

Location: Venetian, Level 4, Marcello 4404 This session addresses the role of DIY for professional security services and the blurred lines creating new options and the ultimate in choice for consumers.

WEDNESDAY, JANUARY 5

HOME SERVICES: DRIVING INCREMENTAL REVENUES

CONNECTIVITY: ROLE OF THE HOME NETWORK AND WI-FI PRESENTED BY PARKS ASSOCIATES 9 a.m.–9:40 a.m.

Location: Venetian, Level 4, Marcello 4404 This session addresses issues driving home networking technology, legacy and emerging usage models, and how the industry addresses fragmentation, privacy and security, and value-added services.

STATE OF THE SMART HOME PRESENTED BY PARKS ASSOCIATES 10 a.m.–10:40 a.m.

Location: Venetian, Level 4, Marcello 4404 This session addresses partnerships, technology developments, interoperability challenges, and

new applications and experiences for consumers as smart adoption continues to move to achieve massmarket adoption.

MDUS AND PROPTECH: DEPLOYING SMART HOME TECH PRESENTED BY PARKS ASSOCIATES 11 a.m.–11:40 a.m.

Location: Venetian, Level 4, Marcello 4404 This session highlights the growth of connected services and products in MDU properties, including the top value propositions for consumers and MDU property managers.

HOME SECURITY REDEFINED PRESENTED BY PARKS ASSOCIATES 1 p.m.–1:40 p.m.

PRESENTED BY PARKS ASSOCIATES 2 p.m.–2:40 p.m.

Location: Venetian, Level 4, Marcello 4404 This session addresses new opportunities to drive incremental and recurring service revenues, create stickiness with the consumer, and leverage connectivity for new consumer value.

HEALTH AT HOME: MEETING NEEDS OF CONSUMERS PRESENTED BY PARKS ASSOCIATES 3 p.m.–3:40 p.m.

Location: Venetian, Level 4, Marcello 4404 This session addresses partnerships and integrations across the home ecosystem, providing consumers with new opportunities to monitor or promote healthy living in the home.

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T-Mobile CEO Sievert Set for CES 2022 Keynote

With Ford Keynote, Healthcare Takes Center Stage at CES

T-Mobile CEO Mike Sievert will deliver a keynote address during CES 2022. Sievert’s keynote will discuss 5G innovations for consumers, businesses and thought leadership, and will spotlight a look into the future of how these advancements are enabling people to work, communicate and learn more efficiently.

As CMO, COO and now CEO of T-Mobile, Sievert leads a customer-crazed team of disruptors and innovators, working tirelessly over the last eight years to change the rules of wireless, resulting in T-Mobile becoming the fastest- Mike Sievert growing company in the industry. As CEO, Sievert is unrelentingly focused on supercharging the successful Un-carrier strategy to deliver both the best value and best network in wireless and building a company and culture that is world-famous for putting customers first.

“The last year has shown us the critical role connectivity plays in our lives— for consumers, businesses and society as a whole,” said Sievert. “As the nation’s 5G leader, T-Mobile is driving a transformation in wireless communications.

I can’t wait to keynote CES 2022 and showT-MOBILE KEYNOTE Wednesday, January 5 case new ways this 5G network is unleashing 2-3 p.m. game-changing innovations both now and in Venetian, Level 5 Palazzo Ballroom the future.”

Robert B. Ford, Chairman of the Board and CEO, Abbott, will deliver a keynote at CES 2022, marking the first time in CES history that a healthcare company will take the mainstage for a keynote at the show. Ford will be joined on stage by a diverse group of Abbott’s top scientists, engineers, inventors and partners to discuss the technology revolution in healthcare, and how it is empowering people to actively engage in their own health.

Previously, he served as pres- Robert B. Ford ident and chief operating officer, with responsibility for all of the company’s operating businesses; and executive vice president, Medical Devices, leading Diabetes Care, CardioABBOTT LABS KEYNOTE Thursday, January 6 vascular and Neuromodulation businesses. He 9-10 a.m. joined Abbott’s Diagnostics division in 1996 as a Venetian, Level 5 Palazzo Ballroom business unit manager in Diabetes Care.

The health category has grown significantly at CES in recent years. CES 2022 will showcase the latest products and innovations from global brands moving into this sector. Companies participating include Abbott, AT&T Business, Dassault Systèmes, Omron Healthcare, OrCam, Philips, Sleep Number and Variowell. CES will host conference programming focused on innovations in health tech, and the Digital Health Studio will return, hosting conversational interviews with industry thought leaders on health trends shaping the future.

SEE IT

SEE IT

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22 | CES 2022 DAILY | JANUARY 5-8, 2022 Sahara Ave.

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Koval Ln.

Frank Sinatra Dr.

Mirage

10 AM-6 PM 9 AM-6 PM 9 AM-6 PM 9 AM-4 PM

Westin

Flamingo Rd.

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Wednesday, Jan. 5 Thursday, Jan. 6 Friday, Jan. 7

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Explore CES exhibit venues at CES.tech.

As of Dec. 2, 2021. Locations subject to change. Map not to scale.

Mandalay Bay/Delano

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Tech East Las Vegas Convention and World Trade Center (LVCC), Renaissance Las Vegas and Westgate Las Vegas

Elvis Presley Blvd.

West Plaza Booth #s WP1-WP999 Joe W. Brown Dr.

Paradise Rd.

West Hall

Booth #s 3000-7999

Diamond Lot

Westgate North Rd. Skywalk

Meeting Rooms Lvl 1 W101-W110 Lvl 2 W201-W238 Lvl 3 W301-W327

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Las Vegas Convention and World Trade Center

Booth #s 8000-14999

West

Meeting Rooms Upper Level, N250-N264

Meeting Rooms

Convention Center Dr. Grand Lobby Booth #s GL1-GL15

Central Plaza

Blue Lot

Lower Level, N101-N120 Upper Level, N201-N249

Central

Central Concourse

C5 Lobby

Booth #s CP1-CP50

Central Hall

Booth #s 15000-19999 South Hall Connector Desert Inn Rd.

Desert Inn Rd. Paradise Rd.

Show Services at Tech East Accessibility Desk LVCC, North Upper Level, N250

CES 2023 Exhibit Space Selection

LVCC, South Connector, S227 & S228

South Hall 3 & 4

Meeting Rooms

Media Room

LVCC, West Level 2, W213-W228

LVCC, South Connector, S219

S1 Lobby

S4 Lobby

S201-S218

South

South Hall 1 & 2

Meeting Rooms

S2 Lobby

Platinum Lot

S101-S118

Renaissance

Swenson St.

LVCC, North Upper Level, N251-N258

LVCC, West Level 2, W225

To Tech West and Tech South

Conference Sessions

LVCC, North Upper Level, N257

Silver 3

Lobby

International Business Center

CTA Member Lounge

Upper Level, S219-S233

S3

Exhibitor News Conferences

LVCC, North Hall, Back of N3

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Bronze Lot

Show Office LVCC, North Upper Level, N254

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LVCC, West Level 2, W226

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Las Vegas Monorail

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Explore CES exhibit venues at CES.tech. As of Dec. 2, 2021. Locations subject to change. Map not to scale.

CES.TECH #CES2022 CES22_preshow_v8.indd 24

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AASA's Mobility Technology Council and Capstone Financial Group Present

THE AFTERMARKET BRIEFING @

THURSDAY, JANUARY 6, 2022 5PM - 6:45PM The Venetian TO REGISTER, VISIT aftermarketsuppliers.org

Highlighting Cutting-Edge Vehicle Technology at CES

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Tech West Venetian Expo (formerly Sands)

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CES 2023 Exhibit Space Selection

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Venetian, Level 2, Halls A-C, Booth #52952

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Venetian Ballroom, Level 2 Venetian, Level 1, Room 301

Show Offices

Venetian, Level 3, East Foyer Venetian Tower, Suite 29-207

Venetian, Level 2 Lobby

CTA Member Lounge

Casino

Customer Service

Venetian, Level 2, Hall A

Venetian, Level 1, Hall G, Booth #60263

Lobby

Venetian, Level 2, Halls A-C, #50317

Venetian, Level 3, Lido 3105-3106

Innovation Awards Showcase

Venetian, Level 4, Marcello and Lando

Keynotes

Venetian, Level 2, Halls A-C, #50025

Race & Sports Book

Media Room

Venetian, Level 5, Palazzo Ballroom

Food Court

Front Desk

Escalators

up to Parking Garage Connector (Take a left at Coffee Bean)

Venetian Hotel

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The Venetian Theater

To Palazzo and Wynn/Encore

Elevators to high-end audio and exhibit suites in Venetian Tower

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Map not to scale.

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Tech South

Level 3 - East Tech South

To Ironwood Terrace and Level 3 West

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Explore CES exhibit venues at CES.tech.

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Map not to scale.

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Key Friday, Jan. 7As of Dec. 2, 2021. Locations 9 AM-5 PM subject to change.

As of Dec. 2021. Locations to change.

Explore CES2,exhibit venues atsubject CES.tech.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2022

SHOW NEWS

DOT Sec. Pete Buttigieg to Speak on Transportation Future at CES 2022 Bosma Features Bosma’s Aegis Smart Door Lock

U.S. DEPARTMENT OF TRANSPORTATION

U.S. Secretar y of Transportation Pete Buttigieg will deliver remarks on the future of transportation at CES 2022. on Thursday, Jan. 6 at 3 p.m. in Las Vegas.

“We are thrilled to welcome Secretary Buttigieg to CES,” said Gary Shapiro, president and CEO, CTA. “We look forward to discussing how innovation and technology will help create a safer, more environmentally friendly and accessible transportation future.”

Buttigieg was confirmed by U.S. Secretary of Transportation Pete Buttigieg

the U.S. Senate as Secretary of Transportation in February 2021 and previously served two terms as mayor of South Bend, Indiana.

The automot ive s ector i s tracking record growth at CES with over 200 companies from the transportation and vehicle technology industry represented. Additionally, General Motors will share its vision for mass adoption of electric vehicles and the Indy Autonomous Challenge, a first-of-its-kind autonomous passing race, will take place at CES.

Jooki Wi-Fi Speaker for Kids Wins Innovation Award Jooki has won the CES 2022 Innovation Award for Best Headphones & Personal Audio. In its screen-free Wi-Fi and Bluetooth-enabled speaker for kids with streaming music and audio capabilities, Jooki uses innovative patented NFC ToyTouch Technology that lets kids operate the speaker independently using figurines or tokens as a remote control. Kids can start, stop and change Spotify playlists or MP3 files that are preset A satisfied customer with her Jooki screenby parents with a few clicks on free Wi-Fi and Bluetooth-enabled speaker

CES22_preshow_v8.indd 30

the Jooki app.

Guided by Montessori education principles, the awardwinning Jooki player connects through Wi-Fi and Bluetooth for music and audiobook streaming.

The music player helps parents empower their children to develop creativity, independence, and emotional awareness through providing them access to a wide range of pre-selected songs, music and stories.

Jooki is priced at $112.99 (with free shipping) and in-

Aegis Smart Door Lock

BOOTH 52829 Make your deadbolt smart without changing your lock. The Aegis Bosma Smart Door Lock turns your current deadbolt into a smart lock by simply replacing the indoor portion of your existing deadbolt. Keep your current key as a traditional backup. Get even more out of your smart deadbolt when you connect it to your Bosma Sentry system that allows you to unlock the door with a fingerprint and offers motion detection and facial recognition.

Keyless entry and global remote access allow you to know who enters your home, and when, and grants remote access in your absence. Working in conjunction with the Bosma Smart Doorbell, the enhanced features completely optimize home entry safety.

Aegis can detect whether the door is fully closed. If the door is left ajar, it sends you a notification as a reminder. With its built-in six-axis sensor, Aegis can detect door orientation with high accuracy, without the need to install an external sensor on the door frame.

All data transferred are encrypted with bankgrade AES128 encryption.

cludes the Jooki speaker, two Jooki tokens with playlists pre-programmed, and a charging cable.

Additional packs of six colorful tokens and five popular figurines are also available. Faster, lighter and more affordable than the original edition, the new generation Jooki 2 is available immediately at: https://jooki.rocks.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2022

BenjiLock Shows New Fingerprint Sport Lock BOOTH 53752 The Fingerprint Sport Lock is BenjiLock’s latest padlock innovation aimed at the fitness and health enthusiast with a touch of fashion to unlock your style. Crafted with premium materials, innovative new design and extremely lightweight, this padlock is the next generation for personal fitness security on the go.

CES22_preshow_v8.indd 31

The padlock also brings the latest accessibility and technology to help those with hearing and visual impairments to unlock their belongings. This small and versatile lock never needs you to remember a combination or to fumble for a key. The perfect add-on for the fitness enthusiast, school locker, health and gym club, sports bag, or even a cabinet

BenjiLock’s Fingerprint Sport Lock

in your home.

The BenjiLock Fingerprint Sport Lock and Robbie Cabral’s innovations is launching at CES 2022 alongside Shark Tank investor Kevin O’Leary and Hampton Products International at Booth 53732.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2022 Liteboxer’s new Wall Mount model

Liteboxer Unveils New Wall Mount Model NexiGo’s N970P Webcam

NexiGo Offers New AI-Powered Webcam BOOTH 17259 NexiGo is introducing the N970P Webcam, the first AI-powered webcam in the NexiGo line. The webcam is designed to provide users with crisp, clear imagery for an unmatched performance in virtual meetings, streaming, video recordings and more.

With easy setup, the N970P delivers an optimal experience in various aspects. Beyond its AI technology and 4K resolution, the webcam’s features enhance all virtual connections.

Features include: • Built-in automatic facial recognition that tracks, zooms in, and frames the screen depending on the amount of people • Minimizes background ambience with dual noise-canceling microphones • Saves preset settings with Flash Memory for instant recall among different devices • Includes remote control for convenient adjustments and contains a 10x digital magnification at 4K • Compatible with Zoom, Skype, Facetime, Yahoo! Messenger, and Google Hangouts • Equipped with a 1/2.8-inch Sony Low Illumination 8.5MP Sensor • •Active 8.5 Megapixels with a maximum resolution of 3840 x 2160 @30fps Now available, the N970P AI-Powered Webcam retails for $199.99 USD and can be purchased directly through NexiGo’s website or at Amazon.

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BOOTH 54111 The at-home fitness platform Liteboxer, launched to great success in July 2020, is showcasing its next generation product, the Liteboxer Wall Mount. Providing the same immersive, sports-fueled workout experience offered by the Floor Stand model, the Wall Mount takes up zero floor space and installs similar to a TV mount, lowering the bar to entry of adoption for at-home exercisers.

The Wall Mount operates as an equally immersive alternative to the Floor Stand model for those looking for a more affordable and compact at-home fitness option. For users that opt for the Wall Mount, the new offering can be installed on wooden studs with drywall or brick, concrete or cinder blocks.

Regularly priced at $1,495, the Wall Mount is currently available at a discounted price as Liteboxer offers $400 off all Liteboxer packages for its Black Friday sale. A premium subscription to Liteboxer’s Punch Track library and trainer-led classes is available for $29.99 per month, complementing the user workout. Visit www.lifeboxer.com for more details and to purchase Lifeboxer products and memberships.

Enclave Spotlights CineHome Wireless HT Systems At CES 2022, Enclave Audio is showcasing the CineHome II and the THX and WiSA-Certified CineHome PRO wireless surround sound speaker systems. Scalable up to 5.4 channels, the CineHome II and CineHome PRO set up as quickly and easily as the leading soundbar systems but provide all the sonic benefits of dedicated surround sound. Both Enclave Audio’s THX- and WISA-certified Cineome PRO the CineHome II and the CineHome PRO are wireless surround family WiSA compatible, so they are not dependent on any external Wi-Fi and operate on their own discrete wireless network exclusive to the system. Unencumbered by 2reels of speaker wire, users can quickly and easily integrate the systems with their existing home theater or living areas without having to worry about running wire throughout the room.

Featuring cutting-edge wireless audio connectivity, both systems are designed to envelop the listener in a sphere of surround sound. The CineHome systems pair and sync automatically to deliver a high-definition audio experience across a 360-degree field of sound.

As the home theater market continues to see an increase in consumer adoption, Enclave Audio looks forward to continued product and technology updates that will enhance the world of wireless audio solutions. Pricing and availability will be announced at the show.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2022

A Smarter Backpack at STM Goods BOOTH 41343 STM Goods is featuring its DUX smarter backpack. Smarter features include FoamFortress 306-degree padding that ensures rugged cargo protection; multi-direction cargo access through the top and side pockets plus a removable, positionable hook-and-loop; internal shelves that provide infinite storage and organizational options.

Other features: ComfortCarry ergonomic dualfoam shoulder straps plus molded EVA foam back panel with cooling airflow airflow channels for maximum comfort; SlingTech laptop section sus-

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pends devices up and away from the impact zone, with ample space for up to 17-inch laptops plus tablets and documents. A top loading pocket provides quick access with a convertible floor that zipdrops open to allow access to the full depth of the backpack, plus cascading foldout pockets on the front. Multiple pockets are provided throughout, including side water bottle pockets, a discrete security pocket, key clip and cable keeper. PassPort luggage passthrough is integrated into the back panel, and a lumbar pad provides secure placement on rolling luggage for convenient transport. An EasyS-

STM Goods’ DUX smarter backpack

tash removable accessory pouch offers quick access for on-the-go items.

Pricing and availability will be announced at the show.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2022

Abbott Honored for i-STAT TBI Plasma Test

Daesung Unveils SmartHive Hive Controller v2 Daesung’s SmartHive Hive Controller v2

Daesung, a South Korea company specialized in automated agriculture, is at CES 2022 exhibiting its SmartHive automated Hive Controller v2. The SmartHive Hive Controller v1 was honored with the Innovation Awards at the CES 2021.

The SMARTHIVE Hive Controller is a portable smart beekeeping system that safely takes out honeycombs from beehives, brushes bees and stacks honeycombs outside beehives in approximately a minute. It boasts a light weight of 9kg, and even a novice can use it alone to extract honey as its operation method is simple. Furthermore, it can be used for any beehives with their sizes are different.

For the power supply, both an adapter and battery pack (optional) can be used.

As two brushes attached inside the equipment and their front/rear covers can be easily removed, one can clean and sanitize them in a speedy and convenient way after use. And its waterproof feature allows the inside to be washed with water.

In addition, Daesung also provides a Hornet Trap that prevents hornets from entering the hive. Installed at the entrance of the beehive, Hornet Trap’s structure prevents wasps from entering the inside of the hive, attracting them through the wasp passage and then trapping them. It is ecofriendly because it does not use insect attractants that adversely affect the environment.Pricing and availability will be announced at the show.

The Power of Interoperability on Display at Z-Wave Alliance Pavilion SANDS, BOOTH 5715 The Z-Wave Alliance is returning to CES to showcase its acclaimed legacy of interoperability that continues to evolve to meet today’s technical standards and consumer demands of the smart home. The Z-Wave Pavilion with the Z-Wave Experience Smart Home Demo House is located in the Sands Convention Center in Booth 51715. CES attendees, press and analysts are invited to meet with Z-Wave leadership within the pavilion to discuss updates to the Z-Wave technology platform, tour the live demo home and check out the newest home products in the ecosystem. Exhibiting members include Jasco, Zooz, Masonite,

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Abbott’s i-STAT TBI Plasma

Assa Abloy US Smart Residential, Homey, AIRZONE NORTH AMERICA CORP and Allegion/ Schlage. The Z-Wave Pavilion is one of the largest smart home and home security presences at the CES, where the power of interoperability can be witnessed first-hand.

The Z-Wave Experience Demo house, sponsored

by DEN Smart Home, is a live indoor/outdoor interactive smart home and the only connected living experience at CES designed to showcase the extensive choice of compatible smart home tech available to consumers, outfitted with dozens of devices manufactured by brands supporting Z-Wave.

BOOTH 8606 Abbott has been honored with a CES 2022 Innovation Award in “Health and Wellness” for its i-STAT TBI Plasma, the first rapid handheld traumatic brain injury (TBI) test. i-STAT TBI Plasma helps clinicians assess individuals with suspected mild TBIs, including concussions. The test runs on Abbott’s handheld i-STAT Alinity platform. Tests results are available within 15 minutes after plasma is placed in the test cartridge.

Having a blood test available could help eliminate wait time in the emergency room and could reduce the number of unnecessary CT scans by up to 40 percent. This test measures specific proteins present in the blood after a TBI. A negative result can be used to rule out the need for head CT scan.

Innovation Award for Blues Wireless Notecard BOOTH 10074 Blues Wireless’s Notecard, a CES 2022 Innovation Awards Honoree in “Embedded Technologies,” provides high-performance, secure, connectivity for IoT in a 30mm x 35mm sysBlues Wireless’s tem-on-module (SOM).

Notecard Wi-Fi IoT The existing celluSystem-on-a-module lar SKU draws as little as ~8µA while idle and comes with a global 500MB data plan usable over 10 years included in the cost of the device. Notecard works with any sensor, MCU, and will route data to any cloud.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2022

New Humanoid Ameca Robot in Engineered Arts Spotlight BOOTH 62502 Engineered Arts is featuring its latest humanoid robot, named Ameca (pron. Am-ikuh). Through 20 years of increasing robotics innovation, the Ameca series features advancements in movement and natural gestures, intelligent interaction, and a future-proof software system designed to embrace artificial intelligence and computer vision with adaptive learning.

The Ameca humanoid robot will be featured at

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the Great Britain and Northern Ireland Pavilion in Tech West Hall G-lower level of the Venetian Expo Center, at Booth 62502 and 62524.

“Ameca represents a perfect platform to explore how our machines can live with, collaborate, and enrich our lives in tomorrow’s sustainable communities,” said Morgan Roe, Director of Operations at Engineered Arts. “Ameca integrates both AI with AB (artificial body) for advanced, iterative technol-

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Engineered Arts’ Ameca humanoid robot

ogies that deliver superior motion and gestures, all housed in a human form and robotic visage for a non-threatening, gender-neutral integration into an inclusive society.”

The Engineered Arts team can create any robot figure in as little as four months. All Engineered Arts Ameca, Mesmer series and RoboThespian robot creations are available for ownership or through an integrated end-to-end rental program for special limited engagements and showcases across the world.

Visit us at Booth # 52829

DURABLE & COMPACT

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2022

Canon Expands EOS Line With Mirrorless EOS R3 BOOTH 15086 Building on the success of the EOS R camera series, Canon U.S.A. is offering the next leap forward in full-frame mirrorless cameras--the professional-grade Canon EOS R3, a CES 2022 Innovations Awards Honoree. The new camera leverages the advancements in technology that Canon has developed since the original EOS R launch in 2018 and bridges the gap between the EOS R5 and the acclaimed Canon flagship EOS-1D X line. The EOS R3 is the first “3” series camera from Canon since the widely used EOS-3 film camera launched

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in 1998.

The core of the EOS R3 features a Canon designed and manufactured 24.1-megapixel back-illuminated stacked CMOS sensor. The sensor is the first of its kind from Canon, and when combined with the DIGIC X processor, delivers a highspeed readout allowing for continuous blackoutfree shooting at up to 30 fps in electronic (silent) shutter mode and up to 12 fps in mechanical shutter, with minimum rolling electronic shutter distortion.

Canon’s EOS R3 professional grade full-frame mirrorless camera

Leveraging technology and performance feedback from the popular EOS R5 and EOS R6 cameras, the EOS R3 uses Deep-Learning technology to further enhance eye and body detection for even better performance during portrait and action-type shooting.

The Canon EOS R3 Full-Frame Mirrorless Camera is available now for a suggested retail price of $5999.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2022

SONR Changes the Game in Swim Training SONR is launching a device that improves the way swimmers are trained, thanks to what the company is touting as the world’s smallest wearable underwater radio receiver.

SONR is a compact disc-shaped radio receiver that can be placed anywhere on the swimmer’s head—under the swimming cap or on the goggles using a special included clip. The coach talks into a regular walkie-talkie while the swimmers hear the voice in real time even when their ears are underwater.

The biggest obstacle in swim coaching today is the difficulty in real-time communication from the coach to the swimmer. Until today, the coach was forced to shout, make signs or even wait for the swimmer to finish the run and only then correct the mistakes.

Thanks to SONR, the coach can now communicate to the swimmer in real time. Loud and clear.

A swimmer outfitted with SONR’s wearable underwateer radio receiver

This allows instant and precise correction of mistakes without shouting, waiting or any counterproductive tension between the coach and the swimmer.

The SONR bone-conducting receiver is unsink-

able, has an antibacterial coating, complies with the IPX8 waterproof standard and, most important, is designed for real-time coaching. Using just one walkie-talkie the coach can train teams up to 30 swimmers wearing SONRs communicating to the whole team or each swimmer or custom groups. SONR even features a metronome helping the swimmer build consistent pace.

SONR is made for any kind of swim or water sports training, being especially relevant in the open water given the safety concerns. SONR helps prevent difficult situations in open water by ensuring permanent communication to the swimmers as it provides a stable signal reception up to 300 meters away from the coach and one meter underwater.

The idea of an underwater radio receiver originates with the experiences of SONR Founder Dmitri Voloshin, an entrepreneur from Eastern Europe and more than a professional swimmer. Voloshin crossed the Bosphorus, became a national freediving champion, participated in the OceanMan swimming ultramarathon, crossed the Strait of Gibraltar and in July 2014 won the title of IronMan in Zurich.

Pricing and availability will be announced at the show.

A Smart Speaker With a Little Extra from Noveto BOOTH 16161 Noveto is introducing its flagship product, the N1, a state-of-the-art smart speaker with built-in Alexa smart assistant and proprietary Smart Beaming technology, providing personal and immersive 3D binaural sound without headphones.

The N1’s slim and sleek design fits elegantly into any home office or workspace, with an intuitive, glass-fronted, circular LED display mounted on a smooth, matte black aluminum frame and adjustable stand. The built-in, high-definition beamforming microphones provide a clear, best-in-class audio interaction with communication apps and

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Alexa. The N1 also features intuitive Bluetooth pairing, volume control and microphone muting for further privacy alongside an easily accessible USB-C port and a 3.5mm in/out jack to connect a secondary audio device.

The audio experience is different from traditional speakers or headphones. Noveto’s leadingedge Smart Beaming transmits ultrasound silently through the air, converging in small audible pockets outside the listener’s ears. N1’s smart facial tracking follows the user’s head, ensuring that, as if wearing headphones, the experience is one of thoroughly immersive 3D stereo, while people nearby

Noveto’s N1 smart speaker

barely hear a thing.

The N1 is the ideal device for modern professionals who value their comfort and require seamless audio without restrictions. The immersive experience breaks down the remoteness of remoteworking with video-callers feeling like they are in the same room and supports vital at-home wellness.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2022 The MoNoA Stress Wearable

MoNoA Emphasis: Own Your Health!

BOOTH 61324 MoNoA’s mission is to democratize well-being and let all human beings unlock their full potential, with access to the necessary data about their health and personalized coaching at their fingertips. Own your health!

The MoNoA stress wearable was developed with the highest care for personal ease of use and the best materials for durability and accurate measurement. Together with the company’s coaching platform, where your stress data is analyzed and certified, coaches are ready to support you 24/7. This is your first step towards a more balanced life,

The MoNoA wearable uses galvanic skin response and measures the electrodermal activity of your skin and its temperature throughout the day to track your stress level. By doing this 24/7 it detects in a very accurate way the effectiveness of your stress rise and decompression. Besides that, it also measures steps, distance, calories and activities.

MoNoA’s built-in learning mechanisms and AI powered feedback loops will accelerate your development process even more. You will know: • What therapies out there are available and can work for you to improve your mental health;

• How to prevent yourself from burning out during periods of intense work; • Why your stress levels peak at certain moments during the day and how to cope with this; • Your optimal time spent before and after sports activities to minimize impact on your body.

The MoNoA stress wearable is available now at the MoNoA website. Also available at the website: the MoNoA Careable Handbook, offering a wealth of advice and activities.

Chillax Rolls Out Baby Mood AI for Parents and Offspring Alike BOOTH 50652 Created for parents, by parents, Chillax’s Baby Mood AI is designed to help little ones sleep better and provide complete peace of mind to parents. The Baby Mood AI features a full HD video monitor, soother, sleep trainer, face and breathing detector, all packed into one smart device.

Baby Mood AI features a human detection algorithm using TensorFlow Lite and an accurate proprietary breathing detection algorithm. Machine learning is applied to identify a baby’s sleeping posture as a region of interest to accurately analyze micro movements and detect breathing. Infants will be automatically detected once in the sleeping area, and the AI face-detection technology alerts parents in real-time if the baby’s mouth and nose are covered—or if they’re stuck when rolling over.

More than just a baby monitor, Baby Mood AI offers sleep training that uses customizable hues to teach little ones when it’s bedtime and when

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Chillax’s Baby AI with a satisfied customer

it’s okay to get out of bed. Parents will be able to set color and sound programs through the ChillaxCare app, helping little ones establish healthy sleep routines.

Going above and beyond the baby monitoring industry’s standard security protocol, Baby Mood

AI is engineered with multi layers of built-in security and is equipped with bank grade encryption. The company uses AWS security server and USA-based data center that not only provides reliable storage but also ensures your baby is being monitored from a safe and secure location. On top of these security standards, Baby Mood AI offers a privacy control switch, giving parents complete peace of mind knowing that they are in total control over connectivity, privacy, and security.

The ChillaxCare mobile app offers Smart Zone alerts that lets you define crucial zones inside your house and get notified for any activities within the zone. The patent-pending 3rd party access notification and rejection allow users to share live video feed with their loved ones and also reject access if there’s any unwanted user entering their device, making it an added level of security to Baby Mood AI. Pricing and availability will be announced at the show.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2022

Two Innovation Awards For South Korea’s N.THING BOOTH 50839 South Korea Agr iTech startup N.THING has been named a CES 2022 Innovation Awards Honoree for Sustainability, Eco-design and Smart Energy and, for the second time, winning a Best Innovation Award for smart city.

N.THING’s Cube is an indoor modular vertical

farm that does not affect or change the surrounding environment. Now engineered to reduce using earth resources, it enhances producing clean and safe yields free from pollution and pesticides inside the farm to cultivate sustainably by saving energy and creating a sustainable ecosystem. Cube offers

N.THING’s Cube

a decentralized farming solution that can be set up in any city without relying on imports and logistics for easy access to the traceable food supply. Not only for functionality, its design is dedicated to the efficiency but simplicity of productivity in the aesthetic way as a city farm.

Kardome Advances Seamless Voice Interaction Tech

CES Perennial Philips Returns in Pursuit of LongTerm Healthcare Goal

Kardome, a leading provider of AI-driven signal separation and noise reduction technologies that facilitate seamless voice interaction in any acoust ic env iron ment, i s at CES 2022 showcasing its innovative voice recognition enhancement technology.

The company’s patented voice user interface technology simultaneously enhances speech signals from multiple speakers, isolating the target speech with unsurpassed accuracy and enabling users to achieve high-quality results.

Kardome’s VUI technology improves voice and speech recognition in any type of voice-enabled device, including car infotainment systems, smart consumer devices, audio and video conferencing platforms, kiosks, and self-service displays, and intelligent home appliances.

Kardome’s partners include Intel, Amnosense, Hyundai, TechStars, Alexa Fund, NextGear Ventures, ARM, Atooro Fund.

Pricing and availability will be announed at the show.

BOOTH 8707 Philips, a global leader in health care technology and a member of the Consumer Technology Association (CTA), returns to CES year after year to secure media coverage and new partnerships in pursuit of its goal of improving three billion lives a year by 2030. Its leadership looks toward CES as the starting point.

“It’s an ambitious goal,” said Marty Gordon, VP of alliances at Philips. “That’s where CES comes in, giving us the opportunity to connect with the industry and meet with existing and potential partners that share our passion for making life better.”

Having exhibited at CES for 38 years, including the very first CES in 1967, Philips continues to participate in CES to lead industry conversations, debut products and build media coverage and develop new partnerships.

At CES 2020, Philips showcased its personalized consumer health solutions as part of the Digital Health Summit conference program and focused on three major health tech areas: oral health, sleep and mother and child care.

“CES is about innovation and really clever ideas,” said Pat Baird, head of global software standards at Philips. “It’s the one spot where you see all the different players and angles of the health care world and more.”

From its presence at CES, Philips secured coverage from major news networks including CNN, CNET, Business Insider and more, as well as social media influencers.

“CES is a melting pot of innovation and a global platform, and we receive global publicity from it,” Gordon said. “Things just keep getting better, and it really starts with generating visibility at shows like CES.”

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2022

LG Dominates With 24 CES 2022 Innovation Awards

EarlySense Insight+ System Earns Innovation Award

BOOTH 15502 LG Electronics (LG) has been recognized once again for its innovations in technology and design with a total of 24 CES Innovation Award titles.

For CES 2022, Innovation Award recognitions were extended to the most advanced and unique products among LG’s portfolio for the coming year. Most notably, this is the 10th consecutive year LG OLED TV has been recognized with a CES Innovation Award, a testament to the advanced technology behind LG’s industry-leading home entertainment product.

LG also received recognition for innovations in its home appliance division, including LG InstaView French-Door Refrigerator Objet Collection; LG tiiun, a new concept in indoor gardening; and LG PuriCare Air Purifier Pet, which features a Multi-Filtration System with PhotocatFor the 10th consecutive year, LG alytic Deodorization Filter along with a HEPA Electronics’ OLED TV has been recognized filter to capture harmful gases, odors, dust and with a CES Innovation Award. The model shown here is a C9 65-inch OLED 4K Smart other allergen-causing particles. LG One: Quick from LG’s B2B IT division also caught the judges’ TV with AI ThinQ. attention for its unique video conferencing solution at a time when remote working has become the norm.

The full list of LG’s CES 2022 Innovation Award recipients will be announced in conjunction with LG’s press conference on January 4, 2022, ahead of CES 2022 taking place January 5-8, 2022.

BOOTH 29-221 EarlySense, acclaimed for its contact-free continuous monitoring solutions, has been named a CES 2022 Innovation Awards Honoree for its InSight+ sensing technology system.

EarlySense will be showcasing its InSight+ system (an investigational device not yet available for sale), at the Innovation Awards Showcase at CES 2022 as well as in the company’s show Exhibit Suite, details of which can be found on the dedicated InSight+ website page.

As shared with CES Innovation award judges, EarlySense InSight+ is built on the company’s medical-grade technology and reengineered for the home, utilizing a contact-free, under-the-mattress sensor to collect patient vital signs, sleep and movement data continuously and passively. A cellular hub securely transmits that data to the EarlySense cloud, where it can be integrated into care management systems and dashboards.

The data collected from patients through the InSight+ sensor includes sleep stages, sleep trends, sleep scoring, overnight breathing patterns, heart rate, heart rate variability, respiratory rate, respiratory rate variability and body movement levels.

Using years of data from its monitoring solutions in hospitals as a baseline, the solution applies smart pattern detection and Artificial Intelligence (AI) models to flag subtle shifts in patient vital signs and core biometrics.

It’s a Bird! It’s a Plane! It’s MACA’s Flying Car! BOOTH 61244, EUREKA PARK MARKETPLACE The concept may have been born from science fiction but the real-world emergence of the first commercial flying car is far closer to reality than most people think. One promising French company stands poised to emerge as a true first-to-market product leader, set to usher in “a bold new era of propulsion.”

“The future is in the air,” says Thierry de Boisvilliers, COO of France-based MACA, a company the retired French Attack Helicopter pilot founded with former Airbus executive Michael Krollak. At CES 2022 MACA will introduce S Eleven, the smart hybrid of an automobile and a helicopter, timed for market delivery by 2023. Through

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the magic of Augmented Reality (AR), MACA will showcase its product from Booth 61244 in the Eureka Park Marketplace in the Venetian Expo Center.

“There are many companies working toward similar solutions all around the world, but MACA is far ahead of the curve for a variety of reasons,” de Boisvilliers claimed. “While most companies are relying on electricity or traditional fossil fuel to power their vehicles, MACA deploys clean-burning hydrogen-based fuel cells, which allows for longer flight times and green energy sustainability. Plus, MACA brings a singular level of technological innovation to the project. While we were incubating the project at Airbus Helicopters for three years,

we worked closely in partnership with several Research and Development partners, including the European Union Aviation Safety Agency (EASA), in order to ensure the feasibility of the project.”

Crafted on the principles of Speed, Safety and Sustainability, MACA has integrated racecar technology into the product design of its eVTOL vehicle (Electric Vertical Take Off and Landing).

“Our AR-based display, which will provide visitors with the true experience of flight across various environments, will be unveiled at our CES booth,” de Boisvilliers said. “Our product timing is such that we plan to formally present our S Eleven Flying Car Model as part of the Paris Air Show at Paris-Le Bourget Airport in June 2023.”

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OFFICIAL

A SPECIAL SUPPLEMENT TO

CES 2022 DAILY ®

An Energized Future at CES I am thrilled to back in Las Vegas for CES 2022, the global stage for innovation. We are back in-person and digitally so global audiences can visit with major brands and startups, as well as hear from tech leaders and industry advocates.

The importance of in-person events has been reinforced during the pandemic. Although technology is valuable in bringing us together while in remote locations, we miss seeing each other and there is nothing quite like the power of meeting in person.

CES is about growing business, discovering new opportunities and forging relationships with partners, investors, customers and media.

The innovations at CES will shape 2022 and beyond. The entire tech ecosystem is represented on the show floor. See transformative tech including 5G, artificial intelligence (AI), augmented reality/virtual reality/mixed reality/extended reality (AR, VR, MR, XR), NEXTGEN TV, smart home, smart cities, sports tech, digital health, intelligent robotics, vehicle tech and so much more.

Non-traditional companies also use the CES platform to connect with the global tech community and this year we will see advances in food tech, non-fungible tokens (NFTs) and cryptocurrencies (digital assets), and even space tech. We’ll also see the foundational technologies that are being used to build the metaverse(s) that will provide immersive experiences that blend the virtual world with the physical world.

Advertising, Best Buy, NBCUniversal, Salesforce and T-Mobile – just to name a few.

The tech industry is helping global citizens stay connected, informed, educated and healthy. According to CTA’s Annual Consumer Technology Holiday Purchase Patterns study, tech spending on products and services during the 2021 holiday season (October-December) reached $142.5 billion.

Tech companies are making the world a better place – both during the pandemic and beyond. Our industry is rising to the challenge to solve the world’s biggest problems – sustainability, accessibility, equity and other critical issues and I am proud to be a part of it.

We are thrilled you are here with us. Get ready to see the future of tech – we promise CES 2022 will be an exceptional experience.

Sincerely,

Gary Shapiro President and CEO Consumer Technology Association (CTA)®

And while you are at CES, visit C Space at the ARIA. This special area brings together the entire marketing, advertising, media and entertainment communities to discuss important issues and explore what’s coming next. CES 2022 will feature one of the largest C Space events to date with exhibitors like Amazon

Visit CES.tech for the latest information.

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1

OFFICIAL

A SPECIAL SUPPLEMENT TO

CES 2022 DAILY ®

Health Tech at CES The pandemic sped the adoption of health and wellness technologies and services. The Health and Wellness category will have a strong presence at CES 2022 with remote patient diagnostics and monitoring, digital therapeutics, mental health, wearables, and telehealth on display in the North Hall. Exhibitors like Abbott, AT&T Business, Omron Healthcare, Sleep Number and Revival Health, will showcase the latest advances.

Innovation Alliance, Humana, Humetrix, Included Health (formerly Doctor On Demand), Kinsa Health, Microsoft, Northwell Health, Philips, ResMed, Roche Diabetes Care, SSM Health, UCHealth and Xealth.

Tech driven home fitness has soared in popularity as people embrace the convenience of working out at home. Roughly 1.5 million units of connected exercise equipment were shipped in 2020, and in 2021 the devices will cross two million (a 43% rise) and earn $3.9 billion (a 40% increase), according to CTA Market Research.

Shipments of connected health monitoring devices such as smart thermometers, pulse oximeters and blood pressure monitors will grow to 13 million units (up 23%) and earn $740 million in revenue (a 17% increase). The total revenue of health and fitness tech will reach $13 billion in 2021, a 12% growth over last year.

Smartwatches will grow 8% in unit shipments, driven by techsavvy consumers.

While the pandemic demonstrated the value of innovative tech during the crisis, it also exposed weaknesses in the health care system including disorganized health data, fragile supply chains, inequitable care and outdated health-related laws. To address these issues, CTA brought together technology companies, health systems, medical device manufacturers, insurance providers, public policy organizations and medical societies to propose policy recommendations to promote technology to better prepare for future health crises and advance health equity.

Public Health Tech Initiative (PHTI)

The Health Equity and Access Leadership Coalition (HEAL) HEAL is a collaboration of nearly 35 organizations spanning the health ecosystem led by CTA and the Connected Health Initiative.

The group includes organizations like Anthem, Fitbit (a Google company), Omron Healthcare, Philips, ResMed, the University of Mississippi Medical Center and Validic that analyzed how digital health can play a more significant role in mitigating health disparities.

The HEAL Coalition’s white paper, Advancing Health Equity Through Technology, published in November 2021, examines the impact low digital Advancing Health literacy has on health outcomes and Equity Through how lack of broadband access affects Technology digital health adoption. Some of the Coalition’s recommendations include encouraging the development of digital hubs to train, educate, and support patients and providers, and supporting a coherent expansion of broadband coverage to ensure connectivity reaches rural and underserved areas.

November 2021

The PHTI examines how health technology can better respond to future public health emergencies – as it relates to resources, strengthening public health systems, capacity, communication and resilience. The PHTI’s white paper, Public Health Tech Initiative: Using Health Technology to Respond to Public Health Emergencies, was published in November 2021. It looks at lessons learned from the pandemic and recommends steps governments and industry can take to improve planning, response, coordination and remediation to deal with future public health crises.

CTA members as well as nonmembers participated including AHIP, American College of Cardiology, Brookings, Health

Produced in partnership with:

What’s Next?

CTA and its Health Division will continue to work to advance consumer-based, technology-enabled health solutions to address issues such as public health and health equity, and deliver better health outcomes while reducing health care costs.

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5G Leads Mobile Connectivity From telemedicine to tele-education, smart cities and entertainment, 5G is accelerating innovation. CES 2022 is the global hub for 5G, bringing the connected tech ecosystem together to reshape the digital future.

connected sensors, displays and computing platforms.” Similarly, a factory “could have thousands of sensors on its production lines, monitoring processes in real time, which would also boost safety,” Koenig adds.

With transformative tech pushing toward a connected world dependent on network capacity, mobile carriers are responding with ultra-fast, powerful 5G networks built to improve efficiency and empower user experiences. Enthusiasm around 5G is based on its advanced proficiencies, high speed, increased bandwidth and low latency. These capabilities will inspire the creation of immense internet of things (IoT) devices from smartphones to advances in health care to even more complex solutions such as augmented and virtual reality (AR/VR) and mixed reality (MR) that require significant computing capabilities on the edge of the network.

5G will allow cars and driverless vehicles to interact with other cars and the infrastructure surrounding them using vehicle-toeverything (V2X) technology to allow each to communicate with the traffic system. To accomplish this, extremely low latencies or time delays are required. The vehicles need to exchange information almost instantly and 5G offers sub-one-millisecond latency.

5G will enable $12 trillion of global economic activity in 2035, generating 22.3 million jobs in the 5G global value chain alone, according to CTA Market Research. CTA expects unit shipments for 5G handsets to reach almost 15 million units this year, which is an 800% increase from 2019. By 2022, 77% of smartphones shipping in the U.S. will be 5G-enabled, according to CTA. The biggest change 5G may bring is in AR and VR. As phones transform into devices meant to be used with VR headsets, the very low latency and high speeds of 5G will deliver an augmented world with an abundance of information coming from the internet. The small cell aspects of 5G may help with in-building coverage, as home routers also become cell sites.

“5G will be the connectivity standard,” says Steve Koenig vice president, CTA market research. Although smartphone voice and data services for consumers will be at the vanguard for residential 5G broadband, Koenig envisions “in five years we’ll have a robust landscape of industrial IoT applications across the economy powered by 5G in every conceivable economic sector.”

Koenig foresees massive 5G private networks for hospitals, campuses, factories and other institutional users. By 2027, he predicts revenues from business and institutional 5G customers will outstrip the consumer side. He foresees “a myriad of

CTA Research The CTA Industry Sector Forecast: Mobile and Wireless 2019-2024 provides analysis on the growth drivers, consumer behavior and technologies shaping the future of this sector.

Impact of 5G and IoT on Health Care and Accessibility A collaboration between CTA’s Wireless Division, Health Division and the CTA Foundation, this white paper explores the potential of connectivity to enhance consumers’ lives and improve public health outcomes.

5G Open Innovation Lab Among the resources for 5G development is the “5G Open Innovation Lab” (5GOILab), a global innovation ecosystem for corporations, academia and government established in Seattle. With about a dozen corporate partners like Dell, Ericsson, Intel, Microsoft and T-Mobile, the group seeks to support startup and early-stage ventures as they develop 5G projects. Its initial target industries are energy, healthcare, manufacturing, transportation/logistics, agriculture, media/entertainment, retail and space/satellite.

Last February, the Lab launched its first 5G application development field lab for the agricultural industry.

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Highlighting NFTs at C Space Some of the NFT Exhibitors at CES 2022 • Atomic Form: A new exhibitor at CES, this company makes hardware and software for NFTs and Web3 media.

At CES 2022, the company will exhibit its 27-inch 4K LCD “Atomic Form Wave” that lets customers control how their crypto art is displayed.

As the home for the advertising, entertainment and content community at CES, C Space is where the world’s leading brands, advertisers, media platforms and content creators meet to make deals and showcase tech shaping the industry. At CES 2022, a new category, NFTs (non-fungible tokens), will also be part of C Space.

The area will feature the growing digital assets industry, with a focus on NFTs, initial coin offerings (ICOs) and other blockchainbased technologies.

• Autograph: Co-founded by Tom Brady. Autograph is an NFT platform that brings together the most iconic brands and legendary names in sports, entertainment, and culture to create unique digital collections and experiences.

NFTs are a fancy way of saying that something is unique and cannot easily be replaced by another substitute. For instance, one unit of Bitcoin or Ethereum essentially is the same as another. But a non-fungible item such as a unique photo or video is a one-of-akind item. Several popular forms of NFTs include digital art pieces, historical video moments and even history-making social network posts. Now seen as coveted digital collector’s items, some collectibles can even command seven-figure purchase prices.

The goal at CES is to bring studios, entertainment companies, networks, blockchain and other technology companies together to explore opportunities with NFTs.

• FTX: A Bahamian-based cryptocurrency exchange platform that allows users to trade cryptocurrencies.

NFTs have ballooned to become a $2.5 billion market. These digital collectibles – which turn intellectutal property assets into virtual forms of memorabilia – effectively pair the monetary concept of fungibility with the shared ledgering of cryptocurrency, allowing collectors to certify high-tech assets as unique. Public interest continues to grow in these virtual keepsakes.

NFT Conference Sessions at CES 2022 How Technology Finally Disrupted the Art Market 10-10:40 AM, Jan. 5, ARIA, Orovada 5 NFT, WTF?!?!

9-9:40 AM, Jan. 5, ARIA, Orovada 5

• Blockparty: An NFT marketplace and storefront platform, for creators and brands.

• Infinite Objects: A new exhibitor at CES, the company is redefining how video is monetized, collected and experienced with their displays called Video Prints that are physical design objects for enjoying NFTs, personal moments, entertainment or art.

• Netgear: Its “Meural Canvas” project includes NFT crypto-art displays, large digital frames up to 27-inches.

It has bundled NFT graphics from Async, an NFT creator/ distributor. Netgear sells a subscription option enabling customers to display images from a library of 30,000 art works. Async offers a programmable NFT feed for Meural customers.

• SDK Co: it has developed NFTs for Authentic Brands Group LLC, that creates storytelling and immersive experiences for more than 30 brands in entertainment, sports and lifestyle. These include Elvis, Marilyn and Shaq plus fashion, luxe and active outdoor offerings.

Clearly, the lucrative wave for NFTs is just beginning and CES is the place to learn about them.

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Food Tech Innovation

Agriculture (CEA), which seeks to streamline feed for cattle while reducing carbon emissions and minimizing waste with less water use. Grov Technologies, a CES 2022 exhibitor that specializes in CEA uses a combination of engineering, plant science and computer-aided environmental control technologies. It is seeking to optimize plant growth and quality, as well as overall agricultural production efficiency.

Food Tech Exhibitors at CES 2022

At CES 2022, food tech is a breakthrough category, with spotlights on agriculture, ingredient innovation, meal kits and deliveries, nutrition, plant-based proteins, traceability, sustainability and vertical farming. It’s expected that food technology’s market share will exceed $342 billion by 2027, as the demand increases for access to cheaper, healthier and safer food products.

CES has dedicated more space to the food tech category since the world’s first robotic kitchen debuted at CES 2021. Created

by Moley Robotics in the U.K., the system featured a robot that helps prepare meals at the touch of a button within a luxury kitchen environment. And founded in 2020, first-time exhibitor and startup, Beyond Honeycomb, has an AI-driven robot that will replicate any recipe. The goal was to create an AI-powered fastcasual platform where diners can experience the world’s gourmet dishes at an affordable price.

Plant-based “meats,” AI-powered grocery experiences, 3D printed food, ghost kitchens and smarter delivery apps are all reshaping the food industry. In fact, there is no bigger industry on the planet than food and the businesses that surround it. In 2020, more than $17 billion was invested in food tech solutions, according to FoodTech Data Navigator.

Substitutes for Meat Impossible Foods, an exhibitor at CES 2022 and game changer in the plant-based meat category thanks to its Impossible Burger, is accelerating its next-generation product development, including plant-based substitutes for steak, seafood, chicken, milk and eggs.

Impossible Foods is valued at more than $4 billion, with animalfree meat substitutes available at major chains including Burger King and Starbucks.

Disrupting Food Production Another food technology disrupter is Controlled Environmental

Apex Order Pickup Solutions Bear Robotics Beyond Honeycomb Gastrofy Grov

Impossible Foods John Deere Nature’s Fynd Yo-Kai Express

Grov Technologies has created its largest controlled environmental agricultural, the Olympus Tower Farm, an automated indoor growing system for commercial scale production of fresh animal feed. The goal is to help dairy and beef producers become more sustainable and economically viable. Taking up less than 900 square feet of space, Olympus Tower can produce up to 6000 pounds of sprouted wheat and barley grass per day using less than 5% of water than would normally be necessary. The solution replaces up to 50 acres of traditional farming.

John Deere also focuses on the agricultural aspect using technologies such as GPS, vision, sensors, robotics and machine learning for its precision agriculture, providing software and data-based solutions that work with equipment and analyze outcomes to solve complex problems on the farm. John Deere first exhibited at CES 2019 bringing its connected combine harvester – its “interconnected factory on wheels.” Its automated technology is sure to impress CES attendees.

Food Tech at CES 2022 The CES Food Tech conference, brought to you by The Spoon, examines how food and cooking is being reinvented through innovation and technology.

The Kitchen 2030: How Food and Cooking will Change in the Future The arrival of AI, smart technologies and robotics means how we cook, store food and eat is being transformed.

1-1:40 PM, Jan. 6, The Venetian

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The Smarter Home CTA Market Research • For the fourth straight year, smart speakers lead the smart home category – 41% of homes now own a smart speaker, and 23% plan to buy one in the next year.

• Smart appliances and smart doorbells (both at 26%) are the second-most frequently owned smart home tech.

With consumers spending more time at home during the pandemic, innovation in smart home technology has soared with surges in smart displays, smart doorbells, smart appliances and smart speakers. Companies like AARP, Kohler, Lutron, Moen, Ooma, Ring, simplehuman and TOTO located in the Venetian Expo, will showcase why CES is the best place to experience the technologies and solutions in the smart home sector.

Smart home products such as connected thermostats, networkconnected security cameras, digital assistants and lighting including Wi-Fi-connected light bulbs, allow users control over their homes’ systems and appliances. The ability to control lights or the lock on the front door via a smartphone provides convenience to users but only scratches the surface of what these always-on, always-connected, sensor-laded products can do. The true value of the smart home is not the ability to control devices via a mobile app or voice, but rather how that control is being guided and augmented by data from other connected devices and applications in the home.

The connected home enjoys a symbiotic relationship with smart speakers and digital assistants. Digital assistants act as virtual command centers for smart home products. Consumers now want their devices to work with contextual relevance and a degree of independence, thereby alleviating the chore of programming each movement from their devices. More broadly, innovations in product interoperability, device intelligence, and humanmachine interfaces will define the next era of smart home devices.

Smart home systems, with their extensive automation, sensing and remote-control capabilities also offer many environmental benefits with healthy home technologies such as air purifiers.

At CES: Building a Resilient Smart Home Learn about the latest trends around smart energy solutions that are making homes safer and more sustainable.

10-10:40 AM, Jan. 7, Venetian Expo, Level 4, Lando 4304

Source: CTA Tech Spending Trends Release, June 2021

The Intelligent Kitchen While smart kitchen products like lighting, remote timing and control of appliances via Google Assistant or Amazon Alexa-voice activated features exist already – staying-athome during the pandemic increased the focus on how to make kitchens more functional. The key element involves integration. Thanks to technologies such as automation, artificial intelligence and IoT, that can be remotely controlled through an app, the smart kitchen is flourishing.

CTA projects that smart home appliance revenue will reach $7 billion in 2021, and $8.4 billion by 2024. And nearly 9.1 million smart appliances will ship in the U.S. this year, expected to jump to 11.4 million by 2024, CTA says. A panoply of smart kitchen devices was introduced at CES last year including: • ColdSnap from Sigma Phase is a smart ice cream maker with prepackaged pods that deliver ice cream and smoothies in seconds. The individual servings are flash frozen and dispensed. ColdSnap, also was a CES 2021 Innovations finalist.

• Moley Robotics’ dexterous robot prepares freshly cooked meals with the skill of a master chef. The robot reliably reproduces the movements of human hands and can retrieve ingredients from the smart fridge, adjust oven temperatures, plate up and clean up after itself.

• Oliver from Else Labs, a single pot cooking robot dispenses fresh ingredients to automate the cooking process with the help of temperature sensing and machine vision capabilities for unattended stovetop cooking.

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The Future of Mobility The vehicle tech category will be on display in the new West Hall at CES 2022. From self-driving and electric vehicles to Mobility as a Service (MAAS) and C-V2X communications, the ecosystem of manufacturers, suppliers, original equipment manufacturers, aftermarket businesses, and software and chip developers will show the latest advances in vehicle tech.

For example, see autonomous vehicles that can relieve traffic congestion, support ridesharing, lower pollution levels and make driving safer. Although it’s hard to predict when mass deployment of self-driving vehicles will occur, many are now being tested on public roads. During the pandemic new applications like deliveries of groceries and medicines to consumers were delivered by selfdriving vehicles. To help educate the public about self-driving cars, CTA is working with Partners for Automated Vehicle Education (PAVE), a non-profit organization backed by the automotive and technology industries that was launched at CES 2019.

What’s more, electrification of vehicles, represented by plug-in, electric vehicles (EVs) are a big trend demonstrated by GM and Tesla. Globally, many vehicle OEMs have announced plans to produce more EVs in the future. New technologies that sense and analyze data to help solve problems will enable EVs to provide clean transportation for personal vehicles. Building all-electric vehicles with self-driving capabilities integrated from the start, rather than through retrofits, is the safest, most efficient way to unlock the tremendous potential and societal benefits of self-driving cars.

But vehicle tech encompasses more than just cars. Anything that moves can integrate tech like autonomous software, internet connectivity and artificial intelligence. Advanced Driver Assistance Systems (ADAS) safety features are now more common on new vehicles through features like collision warning/ avoidance, active lane keeping and adaptive cruise control. Flying cars or eVTOLs (Electric Vertical Take-Off and Landing) look to augment existing MaaS business models by incorporating shortrange flights to address medium-range transportation needs.

Uber Elevate (operating between Manhattan and JFK) is one example of this trend.

Self-Driving Tech at CES 2022 The Autonomous Challenge @ CES, a first-of-its-kind for autonomous racing, will take place at the Las Vegas Motor Speedway on Friday, Jan. 7, 2022.

CES 2022 GM, Hyundai, GM, Hyundai, Vehicle tech is experiencing record growth at CES with over 200 companies onsite. Vehicle tech exhibitors including Bridgestone, Daimler AG, GM, Hyundai Motor Company, Valeo as well as first time exhibitors: VinFast (Vietnam’s first car company) and Waymo. Electric vehicle exhibitors including Daimler AG, FCA, Fisker, GM, Hyundai, TuSimple and new exhibitors Independent Electric Vehicle and TOGG.

CTA Market Research • Two-thirds (66%) of consumers expressed interest in replacing their current car with a self-driving vehicle.

• On average, nine in ten (89%) U.S. adults are aware of driver-assist technologies. Although the percentage of U.S. adults who have used driver-assist technologies varies, roughly four in five (83%) users are satisfied with each of the technologies used.

• Experience test-riding a self-driving vehicle increased 120% from 2018 to 11% of U.S. adults.

Source: CTA Self-Driving Consumer Sentiment report, Oct. 2021

A Sample of CES Sessions The Connected Car - Here and Now Enabled by technologies like AI and 5G, vehicles are improving safety, predicting behavior and going green.

9-9:40 AM, Jan. 5, LVCC West, W213-215 Great Minds: Future of Autonomous Driving The future of autonomous driving promises safe, reliable transportation for consumer and commercial uses.

1:30-2 PM, Jan. 5, LVCC West, W228-233

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The Next Internet – The Metaverse

companies are building metaverse-style platforms like Second Life developer Linden Lab. Proponents of the metaverse say this is a generational shift in everything from business to entertainment to social interactions.

Standards Make it Happen

The metaverse is an immersive, always-on, virtual environment created by billions of people interacting with it and each other.

These are shared virtual worlds where avatars—digital versions of us— play, socialize and even work together. Its characteristics include unprecedented interoperability and interactivity — users can take their avatars and goods from one place in the metaverse to another – spurred on by virtual reality (VR) and gaming technology.

Many of the building blocks of this virtualized world are already in play with a vast array of devices, systems, services and applications acting in concert. These technologies will be on display at CES 2022.

5G networks will provide the robust connectivity to support the massive MIMO (multiple input, multiple output) requirements of the metaverse. Cloud computing environments are a central component to operating the metaverse as well as edge compute devices including AR/VR hardware, haptic apparel, cameras, and a host of other sensors and input devices. Volumetric video will be a key construct in the metaverse. Volumetric filmmaking combines the artistry of cinema with the interactivity of video games by using advanced algorithms to render interactive threedimensional moving images.

The new meta economy is rooted in blockchain technology.

Consider the momentum of NFTs (non-fungible tokens) which are blockchain-based digital tokens that provide public proof of ownership of a digital asset like art, music or video. They have become popular as artists and industries like professional sports seek to monetize their craft in the digital realm. This leads to cryptocurrency and the emerging sector of decentralized finance (DEFI), which enables peer to peer transactions using digital coinage, side-stepping traditional centralized financial intermediaries. DEFI models are the new cash and the ultimate expression of the digital wallet.

To achieve a metaverse that is open, like the internet, requires standards for how virtual worlds and avatars are going to interact. CTA is developing standards to support the future of content through its XR Committee and the WAVE Project which aims to improve how internetdelivered commercial video is handled on devices and to make it easier for content creators to distribute video to those devices. Get involved at standards.CTA.tech.

CTA Research CTA’s market research shows shipments of XR eyewear (augmented reality (AR) and virtual reality (VR) headsets combined) to the U.S. will more than quadruple from 2021 to 2025. CTA also forecasts that consumer spending on gaming software will grow from $47.6 billion in 2021 to $59 billion in 2025. But the metaverse will be a resource for more than social connections and entertainment. For example, CTA’s XR Enterprise Trends report (October 2021) found companies are using VR initiatives to support training, sales, design, customer engagement and meetings. The research also found that among companies using XR tech in their business, 59% believe it will have a significant impact on their organization over the next five years.

Sessions at CES Beyond Games: The Metaverse 12:30-1:10 PM, Jan. 5, LVCC, West Level 2, W228-233 Learning in a Virtual World 9-9:40 AM, Jan. 5, LVCC, North Level 2, N259 Your Office is in the Metaverse 4-4:40 PM, Jan. 5, LVCC, North Level 2, N259

Meta, the company formerly known as Facebook, has also bet big on the metaverse. While Meta is making large investments, other Visit CES.tech for the latest information.

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Lucrative Space Tech

To The Stars and Back to CES A host of wealthy entrepreneurs involved in space endeavors include Elon Musk’s SpaceX, Richard Branson’s Virgin Galactic, Larry Pages’ Planetary Resources, Mark Cuban’s Relativity Space to Jeff Bezos’ Blue Origin. Add to that list, Sierra Space, (a subsidiary of Sierra Nevada Corporation), that launched in April 2021 and is partnering with Blue Origin. The independent commercial space company has a “space-as-a-service” business model that will leverage cutting-edge technologies, such as Dream Chaser® spaceplanes and expandable LIFE™ habitats. SNC has participated in over 500 missions to space, including 14 missions to Mars.

It also is a first-time exhibitor in the new Space Tech category at CES 2022 and is showcasing its spaceplane in Central Plaza.

Following is an excerpt from CTA’s It Is Innovation (i3) magazine with Eren Ozmen chairwoman, president and owner of SNC.

The space economy is expected to grow to almost $1 trillion over the next few decades, from $340 billion in 2019, says the UBS Chief Investment Office, a research arm of the global financial services firm UBS AG. While much excitement is focused on space travel, there are opportunities in addition to tourism including the deployment of more satellite networks needed to satisfy bandwidth demand by automated cars and other internetconnected things.

There is also the potential for asteroid mining and space-based manufacturing in the future. The UBS report says, “Over the next decade, launch costs are predicted to decline 10-fold. Part of this decline will be driven by the mainstream adoption of reusable rocket technology.” Both SpaceX and Blue Origin are expected to send medium-to-heavy payloads into geostationary orbit with their Falcon 9 and New Shepard reusable rockets, respectively.

Blue Origin’s New Shepard was launched into sub-orbital space in July for a 10-minute flight above Earth, with four passengers aboard. Earlier in the month, Virgin Galactic, and five crew members ventured even higher, to the edge of space, in that company’s own space vessel. Topping those trips, SpaceX in September conducted a mission named Inspiration4 to take a crew of four space tourists higher into actual orbit on its Dragon Capsule spaceship.

The space economy is forecast to soar to $1.4 trillion by 2030 with space mining, manufacturing and tourism off-setting costs.

Space manufacturing could comprise growing human organs or new types of fiber optic cables; space mining on asteroids and the moon could yield valuable metals and rare earth minerals.

Can you talk about your partnership with Blue Origin?

Sierra Space and Blue Origin are principal partners on Orbital Reef and we are very excited to join forces with Jeff Bezos to bring this visionary commercial space station to life. By the end of this decade, Orbital Reef will be the premier space station in lowEarth orbit for commerce, research and tourism. Think of it as a space business park. This orbital destination will be commercially developed, owned and operated. It will bring space within reach for business and travel, creating a new ecosystem.

Our Dream Chaser will provide the transportation, and our LIFE modules will provide the destination on Orbital Reef. Sierra Space will also provide a node that will be used for a variety of exploration and logistics functions on the station, including docking ports to connect visiting vehicles and spacecraft. These elements will make the Orbital Reef accessible and flexible so more people, science and businesses can benefit. Sierra Space and Blue Origin are committed to a long-term vision and equal partnership for low-Earth orbit beyond the Orbital Reef.

Space at CES 2022 Great Minds: The Future of Space Exploration Join the owners of Sierra Nevada Corp. (SNC), Eren and Fatih Ozmen, to learn how their newest company Sierra Space is building a global space economy to benefit humanity.

10-10:30 AM, Jan. 6, LVCC West Level 2, W228-233

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The CTA Foundation Celebrates a Milestone As we enter the 10th year since the CTA Foundation was launched, we celebrate the thousands of lives the programs we support have enhanced. Addressing social isolation is a core issue for the CTA Foundation and the pandemic increased awareness of those who were most vulnerable during COVID-19 – older adults and people with disabilities. As a public charitable foundation affiliated with CTA, the Foundation’s work focuses on convening key stakeholders, championing innovative technology, and strategically funding initiatives that link older adults and people with disabilities to technologies that enhance their lives.

The CTA Foundation highlights the technologies that enable people to lead healthy and thriving lives. Through an extensive network, we bring technology to those most in need – and give people freedom, independence, purpose, and most importantly, vital connections. Since launching in 2012, the CTA Foundation has provided over $5.8 million in grants to nonprofit organizations serving communities across the country. The CTA Foundation supports groups and individuals through activities including: • C onvening Thought Leaders Around Accessibility The CTA Foundation publishes articles, participates at conferences and events, and brings together thought leaders from the aging and accessibility sectors to discuss industry issues as well as how to improve products to best meet the needs of consumers.

• Innovating New Technology Solutions The CTA Foundation through fellowships, research and the signature Pitch Competition encourage the development and adoption of new consumer technology that can improve the lives of older adults and people with disabilities. For example, the Foundation has partnered with CTA, IBM, and others, to develop research such as the Active Aging Study.

• Funding Nonprofits’ Technology Solutions The CTA Foundation supports vetted, impact-oriented direct service nonprofits to implement technology that will reduce social isolation and improve the lives of older adults and people with disabilities.

The CTA Foundation also created the inaugural John and Jane Shalam Award to recognize work being done to combat social isolation. This award will be given each year to one honoree who may be a non-profit organization, company, university or individual creating and implementing innovative products,

research or programs that use tech to combat social isolation for older adults and people with disabilities. John Shalam, founder, and chairman of VOXX International, served as the founding chair of the CTA Foundation and was instrumental in setting its mission. Selfhelp’s CEO Stuart Kaplan accepted the award as the first recipient recognized for their virtual senior center and its impact on low incovme, homebound seniors. The organization was honored at CTA’s Hall of Fame dinner on November 11.

The pandemic increased awareness of how deep the need for help and assistance in communities across the nation has grown.

Through your charitable support and partnership, we can: • Increase the funding for direct services helping those in need.

• Grow support for research that will promote innovation and identify market opportunities.

• Build on our network to ensure that everyone can lead healthy, connected and independent lives.

• Demonstrate that #TechGives back to our community and can help those most in need thrive.

Thanks to our industry, we can accomplish these goals. But there is still much to be done. Visit CTAFoundation.tech.

Support the CTA Foundation Be recognized as a philanthropic leader and help the CTA Foundation to aid older adults and people with disabilities: • Visit SupportCTAF.org to give online.

• Shop at smile.Amazon.com to give 0.5% to the CTA Foundation at no cost.

• Contact us to set up donations through your payroll.

• Follow us on Twitter @CTAFoundation, Facebook @CTAFound, Instagram @CTAFoundation and LinkedIn.

Innovation at CES CTA Foundation is bringing the CES Pitch Competition sponsored by AARP Innovations Lab back to CES 2022.

Join us Thursday, January 6th at 1:00 PM on the Startup Stage in Eureka Park!

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The Consumer Technology Industry is Improving Lives

The Consumer Technology Association (CTA)® and our members are working to make a difference in accessible technology. CTA supports industry-driven solutions to ensure innovative technologies and services are accessible to consumers with disabilities.

Visit CTA.tech to learn more.

The CTA Foundation is enabling innovative nonprofits to improve the lives of seniors and people with disabilities throughout our communities.

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Engage with Us

Memberships Regular: Manufacturers or distributors of consumer technology, or providers of a technology or service that interoperates with a consumer electronics device.

Retailer/Integrator: Companies that sell consumer technology products directly, or installers.

Associate: Providers of B2B services within the consumer technology industry.

Startup: Early-stage manufacturers or providers of consumer technology or products.

Technology is improving lives for consumers around the world.

CTA brings together companies of every size and specialty in the technology sector to move the industry forward and provide the resources to ensure companies succeed.

Connect with CTA’s community of innovators to share knowledge and work together to grow the tech industry.

CTA members enjoy the following benefits:

Advocacy We offer the support that entrepreneurs and innovators need to shape the future of technology.

Market Research and Forecasting Our exclusive research and forecasts help you make timely decisions that are critical to grow your business.

Media Opportunities CTA hosts opportunities through which members can showcase their products, reaching millions of consumers every year.

Member Groups Connect with your peers and contribute to the growth of the consumer technology industry. Member groups are open to all CTA members and offer networking, research and industry education resources.

Mentorship Be paired with an industry colleague to receive or provide business guidance.

Networking Events Collaborate with your peers, industry leaders and the entire technology industry through a variety of in-person and digital events.

Startup/Investor Matchmaking Curated matchmaking for startup members with venture capitalist and technology industry corporate venture arms.

Technology and Standards Influence the standards-setting process by becoming an early player in market-shaping decisions. ANSI accredited CTA standards shape the industry.

US Tech Vets Access this online hiring platform that connects tech companies with over one million veteran resumes.

Help develop CTA’s strategic direction, enhance your career, expand your business and connect with other professionals.

CTA’s programs support our mission to grow the consumer technology industry.

For more information, visit CTA.tech/Membership.

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56 | CES 2022 DAILY | JANUARY 5-8, 2022

CES CONFERENCE SESSIONS FOR THE MOST UP-TO-DATE SCHEDULE SEE: CES.TECH/SCHEDULE

TUESDAY, JANUARY 4 1:00 PM-1:40 PM CONFERENCE SESSION DIGITAL HOLLYWOOD TRACK Internet TV, FAST and OTT: Programming Everywhere Location: ARIA, East Level 1, Joshua 10 Fee: Yes With the proliferation of TV, the Streaming Wars are on! Investing billions in programming, a new Golden Age for TV and 24/7 viewing has arrived.

1:00 PM-1:40 PM CONFERENCE SESSION CMO Insights: Successful Brand Marketing Post-2020 Location: ARIA, East Plaza Level, Orovada 5 Fee: No Almost overnight consumers are now expecting cashless payment, robust e-commerce platforms for small businesses and brand campaigns that meet the moment. Learn how the consumer sentiment has changed and what that means for marketers.

1:00 PM-1:40 PM CONFERENCE SESSION The New Faces of Techno-Mobility Location: LVCC, West Level 2, W228-233 Fee: No Just years ago, in-vehicle Wi-Fi and active safety features were the height of “smart car” sophistication. Now, consumers want wisdom from auto devices and services.

New research from GfK AutoMobility™ zeroes in on the technologies capturing the imaginations of today’s intenders, especially the youngest auto buyers.

10:00 AM-10:40 AM CONFERENCE SESSION DIGITAL HOLLYWOOD TRACK AR/XR - Retail - Commerce Consumer Experience Location: ARIA, East Level 1, Joshua 10 Fee: Yes It’s about the consumer XR/AR retail and advertising industry enhanced by 5G. Super innovation in consumer XR has arrived! Some call it magic!

10:00 AM-10:40 AM CONFERENCE SESSION DIGITAL HOLLYWOOD TRACK Social Media Power: The AllDemographic Consumer Choice Location: ARIA, East Plaza Level, Orovada 5 Fee: Yes All media is “social media.” From video to user communications, the social platforms are gateways. And with every upgrade, the experience intensifies.

10:00 AM-10:40 AM CONFERENCE SESSION Toward the Software Dream Car Location: LVCC, West Level 2, W228-233 Fee: No The auto industry’s pivot to software will create value of up to $7,500 per car, save billions across value chains, and turbocharge new business models. It will also pit OEMs and suppliers against tech leaders. Learn how these sectors can cooperate to succeed.

11:00 AM-11:40 AM CONFERENCE SESSION DIGITAL HOLLYWOOD TRACK The Immersive Media Leadership Think Tank: XR/AR/VR Location: ARIA, East Level 1, Joshua 10 Fee: Yes The immersive experience is here! On mobile, computers, TV/film/games – it’s everywhere! It’s work, it’s fun, it’s social media and advertising.

11:00 AM-11:40 AM CONFERENCE SESSION DIGITAL HOLLYWOOD TRACK Future of TV & Streaming: Programming & Multi-Platform Strategy Location: ARIA, East Plaza Level, Orovada 5 Fee: Yes Billions of viewers in a 24/7 video world. Technology has teamed up with creativity, media, and advertising in a new industry. Hurray for Hollywood!

11:00 AM-11:40 AM CONFERENCE SESSION 7 Ways CE Purchasing Has Changed Forever Location: LVCC, West Level 2, W228-233 Fee: No The tech shopping experience has changed, but what does that mean for the future of consumer electronics? NPD’s consumer technology experts will discuss how consumer purchasing has and will continue to evolve throughout the remainder of the decade.

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CES 2022 DAILY | JANUARY 5-8, 2022 | 57 2:00 PM-2:40 PM CONFERENCE SESSION CMO Insights: How to Meet Your Customers Where They Are Location: ARIA, East Plaza Level, Orovada 5 Fee: No With the explosion in popularity of new social and gaming platforms, brands have been racing to keep up with new platforms and consumer expectations. Hear from marketers who are building innovative brand campaigns within digital platforms and what they’ve learned along the way.

12:00 PM-12:40 PM CONFERENCE SESSION DIGITAL HOLLYWOOD TRACK Future of Brand Partnerships and Influencer Marketing Location: ARIA, East Level 1, Joshua 10 Fee: Yes In a world of social and 24/7 media, star power has been usurped by influencer marketing. Brands are implementing all-media consumer strategies.

2:00 PM-2:40 PM CONFERENCE SESSION DIGITAL HOLLYWOOD TRACK The Disruption: Media, Platforms and Advertising Location: ARIA, East Level 1, Joshua 10 Fee: Yes Media and the information they deliver are increasingly contextual. It’s about personalized 24/7 news, programming and commerce on all devices.

2:00 PM-2:40 PM CONFERENCE SESSION Trust in Collaborative- and Selfdriving: What’s next?

Location: LVCC, West Level 2, W228-233 Fee: No On a panel with thought leaders from insurance, rating, academia and technology, Veoneer will discuss the power and potential of the expanding world of Augmented Driving and what it takes to continue evolving the progress of safe and convenient mobility.

3:00 PM-3:40 PM CONFERENCE SESSION DIGITAL HOLLYWOOD TRACK Monetizing the TV/Streaming Programming Platforms: Industry Strategies Location: ARIA, East Level 1, Joshua 10 Fee: Yes Somewhere between tech innovation and specialized monetization resides the future of the media industry. Consumer life is a moving target of innovation.

3:00 PM-3:40 PM CONFERENCE SESSION CMO Insights: The Tech Trends That Are Now Required Knowledge for CMOs Location: ARIA, East Plaza Level, Orovada 5 Fee: No Hosted by AdWeek’s Danny Wright, this conversation will dive into the must-have tech knowledge that successful marketers need to understand in order to meet the challenges of the industry today.

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58 | CES 2022 DAILY | JANUARY 5-8, 2022 3:00 PM-3:40 PM CONFERENCE SESSION eMobility has arrived: Where will you plug-in?

Location: LVCC, West Level 2, W228-233 Fee: No The electrification of mobility is leading the transition towards a decarbonized, sustainable economy. Join EY for an immersive session to explore how cross-industry players can collaborate, share risk and capitalize on growth opportunities associated with the electrification of transportation.

6:30 PM-7:30 PM KEYNOTE Samsung Keynote Location: Venetian Expo, Level 5, Palazzo Ballroom Fee: No Speaker(s): Jong-Hee (JH) Han, Vice Chairman & CEO, Samsung Electronics

WEDNESDAY, JANUARY 5 1:00 PM-1:25 PM CONFERENCE SESSION Next Gen Cadillac Marketing Location: ARIA, East Plaza Level, Orovada 5 Fee: No Cadillac is developing ID solutions for a cookie-free world. Learn how the automaker is thinking “audience first” to reach consumers in a rapidly evolving technology landscape.

1:00 PM-1:30 PM CONFERENCE SESSION Creator Economy in the Context of Crypto Location: ARIA, East Level 2, Mariposa Ballroom Fee: No The future of fandom and the rise of creator currencies.

9:00 AM-9:40 AM CONFERENCE SESSION DIGITAL HOLLYWOOD TRACK Leadership: The Augmented/ Mixed Reality Experience Location: ARIA, East Plaza Level, Orovada 5 Fee: Yes Enter the world of the augmented and mixed reality experience. Mark Zuckerberg’s “Metaverse,” device by device, app by app is becoming reality.

1:00 PM-1:40 PM CONFERENCE SESSION CONNECT2CAR: VEHICLE TECHNOLOGIES EXCEEDING EXPECTATIONS TRACK Standardized Data, Common Architecture and Vehicle Services Location: LVCC, West Level 2, W216-218 Fee: Yes Vehicle data is the foundation for new revenue streams, mobility services and value for the entire connected ecosystem. Experts discuss collaborative approaches towards achieving shared data value and seamlessly coupling invehicle and back-end architectures, delivering an end-to-end vehicle computing platform.

9:00 AM-9:40 AM CONFERENCE SESSION CES 2022 Trends to Watch Location: LVCC, West Level 2, W228-233 Fee: No Right before CES opens its doors, you can preview impactful trends, next big things and disruptive innovations that will redefine our industry in 2022. See how new technologies will occupy the landscape of consumer technology before you hit the show floor.

1:00 PM-1:40 PM CONFERENCE SESSION CONNECTIONS SUMMIT: SMART HOME GROWTH STRATEGIES TRACK Home Security Redefined Location: Venetian Expo, Level 4, Marcello 4404 Fee: Yes This session addresses the role of DIY for professional security services and the blurred lines creating new options and the ultimate in choice for consumers.

Picturing a sustainable future where people and technology co-exist, Samsung presents its vision for an ‘Age of Togetherness.’

1:00 PM-1:40 PM CONFERENCE SESSION The Evolution of The Event Experience Location: Venetian Expo, Level 4, Lando 4304 Fee: Yes Hear what the events industry has learned from the pandemic, ways technology is enhancing how people engage, and the future of connection.

1:00 PM-1:40 PM CONFERENCE SESSION Path to a Better 5G World Location: LVCC, North Level 2, N258 Fee: Yes 5G has the ability to change how people live and work. How is 5G driving innovation across major industries and how can we use 5G to shape the future?

1:00 PM-1:40 PM CONFERENCE SESSION The “Next” Normal Workplace Location: LVCC, North Level 2, N259 Fee: Yes Hear from industry leaders about creating the workplace of tomorrow and the technologies that are creating connections, engagement, and collaboration.

1:00 PM-1:40 PM CONFERENCE SESSION Leveling the Playing Field: How Technology Is Driving Diversity in Hollywood Location: LVCC, West Level 2, W213-215 Fee: Yes Virtually every company and platform involved in the creation and distribution of content, has dedicated itself to adding diversity to their executive ranks, their creative collaborators, and ultimately the content that is produced.

From helping identify untold stories, driving marketing initiatives, and tapping into historically underserved audiences, learn how technology is driving this long-overdue revolution.

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CES 2022 DAILY | JANUARY 5-8, 2022 | 59 1:00 PM-1:40 PM CONFERENCE SESSION FUTURE SHOCK: THE TECH & TRENDS CHANGING ENTERTAINMENT TRACK AI Goes to Hollywood Location: ARIA, East Level 1, Joshua 10 Fee: No From deepfakes to dubs, AR, VR and AIV, explore how AI technology is changing the face of the entertainment industry.

1:00 PM-2:00 PM CONFERENCE SESSION The Future is Already Happening: Self-Driving Vehicles Location: LVCC, North Level 2, N262 Fee: No Join CTA for a discussion that explores selfdriving vehicle innovation and progress made by industry, as well as future opportunities for this transformational technology.

1:00 PM-1:40 PM CONFERENCE SESSION Investing in Innovation for All Location: Venetian Expo, Hall G, Startup Stage Fee: No Innovation isn’t limited to the two coasts and major cities; innovation is flourishing all over. Hear from national, state, and local policy makers on how they’re creating an entrepreneurial ecosystem.

1:25 PM - 1:55 PM CONFERENCE SESSION Untangling the Web: Data, Technology & Privacy Location: ARIA, East Plaza Level, Orovada 5 Fee: No A conversation about the evolving role data plays in connecting brands to people.

Hear how data gurus and solution-seekers are harnessing data while protecting consumer privacy to power the industry.

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1:30 PM-2:00 PM GREAT MINDS Great Minds: Future of Autonomous Driving Location: LVCC, West Level 2, W228-233 Fee: No Speaker(s): Tekedra Mawakana, Co-Chief Executive Officer, Waymo; Pete Bigelow, Reporter and Host of Shift, Automotive News The future of autonomous driving promises safe, reliable transportation for both consumer and commercial uses. As Co-CEO of Waymo, Tekedra Mawakana is a leading voice for this transformative technology and she’ll share her insights on what the future holds.

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60 | CES 2022 DAILY | JANUARY 5-8, 2022 1:50 PM-2:20 PM GREAT MINDS Great Minds: From the Olympic Podium to the Board Room Location: ARIA, East Level 2, Mariposa Ballroom Fee: No Speaker(s): Angela Ruggiero, CEO and cofounder, Sports Innovation Lab From partnering with brands to retiring to the executive suite, female athletes are finding new ways to tell their stories off the field. This conversation will delve into the new opportunities and changing business models being pioneered by the world’s most recognizable athletes.

1:55 PM - 2:05 PM CONFERENCE SESSION Trends In Ten: Retail Location: ARIA, East Plaza Level, Orovada 5 Fee: No A ten minute spotlight on the future of retail.

10:00 AM-10:20 AM CONFERENCE SESSION Weapons of Mass Instruction Location: LVCC, North Level 2, N259 Fee: Yes As the world turned to work from home, education pivoted to school from home.

We invite five of the disruptors to take the stage and explore these new toolkits for learning in a post pandemic world 10:00 AM-10:30 AM GREAT MINDS Great Minds: Cybersecurity and Ransomware Location: LVCC, West Level 2, W228-233 Fee: No Speaker(s): Jen Easterly, Director, CISA; George Kurtz, CEO, Crowdstrike; Rajeev Chand, Partner and Head of Research, Wing Venture Capital Cybersecurity is a Board of Directors-level topic at all global companies. The past year has evidenced the risks and implications with high profile incidents. What is the threat landscape for consumer companies?

What are the solutions to take the industry forward? In this session, we will hear ideas and insights from the leaders across the corporate and the government sectors.

10:00 AM-10:40 AM CONFERENCE SESSION CONNECTIONS SUMMIT: SMART HOME GROWTH STRATEGIES TRACK State of the Smart Home Location: Venetian Expo, Level 4, Marcello 4404 Fee: Yes This session addresses partnerships, technology developments, interoperability challenges, and new applications and experiences for consumers as smart adoption continues to move to achieve mass-market adoption.

10:00 AM-10:40 AM CONFERENCE SESSION Consumer Safety Driven by AI Location: LVCC, North Level 2, N251 Fee: Yes AI is shaping a safer world. From selfdriving vehicles to healthcare, learn from innovators who are creating the future.

10:00 AM-10:40 AM CONFERENCE SESSION Big Tech and Banking Location: LVCC, North Level 2, N262 Fee: Yes Big tech companies are going head to head against big banks for the mindshare of the customer. As FaaS (Finance as Service) becomes the norm, new products to appeal to the consumer’s pocketbook are emerging. Where you put your money in this race will affect your business.

10:00 AM-10:40 AM CONFERENCE SESSION The Vehicle Supply Chain Challenge Location: LVCC, West Level 2, W213-215 Fee: Yes Learn about innovations that are mitigating the supply chain crunch in the automotive space and how companies are finding new partners and new ways to meet demand.

10:00 AM-10:40 AM CONFERENCE SESSION Streaming TV 2.0: From Simple to Sensational Location: LVCC, West Level 2, W216-218 Fee: Yes Streaming experts share how and when the video quality of streaming will rival or eclipse the traditional cable or satellite experience.

10:00 AM-10:40 AM CONFERENCE SESSION Sponsorship, Storytelling, and the Future of Sports Monetization Location: ARIA, East Level 1, Joshua 10 Fee: No Data collected during 2020 led to the formation of the Community-Based Monetization Model- a new business model steeped in emotional storytelling, community-led experiences, and data-driven sponsorships.

10:00 AM-10:40 AM CONFERENCE SESSION How Technology Finally Disrupted the Art Market Location: ARIA, East Plaza Level, Orovada 5 Fee: No Artists, artwork, and NFTs: how the secondary market was taken back by artists.

10:20 AM-10:40 AM CONFERENCE SESSION Zooming in on Education Location: LVCC, North Level 2, N259 Fee: Yes Hear how Zoom is retooling education for a post-pandemic world.

10:20 AM-10:50 AM C SPACE STORYTELLER C Space Storyteller: P&G Location: ARIA, East Level 2, Mariposa Ballroom Fee: No Marc Pritchard, P&G, talks about making sustainability irresistible and driving towards a future consumers are demanding.

10:30 AM-11:00 AM CONFERENCE SESSION Chief Diversity Officers on 2020 Impacts to the Workforce and Workplace Location: Venetian Expo, Level 4, Lando 4304 Fee: No Hear from chief diversity officers on how the pandemic, calls for racial justice, and the shift to remote and hybrid work presented new challenges and changed the way they do their jobs.

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CES 2022 DAILY | JANUARY 5-8, 2022 | 61 10:50 AM - 11:30 AM CONFERENCE SESSION An Industry Tipping Point - Connected & Autonomous Vehicle Ecosystem Location: LVCC, West Level 2, W228-233 Fee: Yes The automotive ecosystem faces massive disruption as transportation and technology collide. Join us to learn about the new connected era.

11:00 AM-11:30 AM CONFERENCE SESSION Investments in Startups: A Global Perspective Location: Venetian Expo, Hall G, Startup Stage Fee: No Governments are adopting different models and methods to develop a culture that supports innovative startups. Hear from a diverse group of leaders that are helping shape and implement policies as they seek to grow their economy and identify the next unicorn.

11:00 AM-11:40 AM CONFERENCE SESSION CONNECTIONS SUMMIT: SMART HOME GROWTH STRATEGIES TRACK MDUs and PropTech: Deploying Smart Home Tech Location: Venetian Expo, Level 4, Marcello 4404 Fee: Yes This session highlights the growth of connected services and products in MDU properties, including the top value propositions for consumers and MDU property managers.

11:00 AM-11:40 AM CONFERENCE SESSION AI and Equity: Using AI to Create a Diverse Workforce and Inclusive World Location: LVCC, North Level 2, N251 Fee: Yes AI has an opportunity to reduce biases and boost diversity but all too often AI has not lived up to this promise. Hear from innovators who are leading a change.

11:00 AM-11:40 AM CONFERENCE SESSION Bye-Bye Cash: Digital Payments Are Soaring Location: LVCC, North Level 2, N262 Fee: Yes The COVID-19 pandemic compelled consumers to pivot to digital payments.

Novel new payment systems are emerging as the transfer of money goes fully digital.

11:00 AM-11:40 AM CONFERENCE SESSION Global Streaming Skyrockets Location: LVCC, West Level 2, W216-218 Fee: Yes Global content is streaming on platforms everywhere and, with it, the viewing appetites of American audiences has changed. Learn how local content is catching on globally and expanding potential markets for all content.

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64 | CES 2022 DAILY | JANUARY 5-8, 2022 11:00 AM-11:40 AM CONFERENCE SESSION Sports on the Bleeding Edge Location: ARIA, East Level 1, Joshua 10 Fee: No Sports hasn’t always been synonymous with innovation but that’s about to change. Hear from the companies and leagues transforming the world of media, performance, fandom, and merchandise across the sports industry.

11:00 AM-11:40 AM CONFERENCE SESSION The Future Sounds Amazing: Betting on Social Audio Location: ARIA, East Plaza Level, Orovada 5 Fee: No Audio, now squarely at the intersection of consumer behavior and technological change, is riding a new wave of innovation driven by the growth of social audio. Industry executives explain what’s next in this new frontier of audio.

11:10 AM-11:40 AM C SPACE STORYTELLER C Space Storyteller: Group Black Location: ARIA, East Level 2, Mariposa Ballroom Fee: No Group Black’s CEO, Travis Montaque, sits down with Tariq Hasson from McDonald’s, to learn more on why and how the commitment to diversity across all aspects of the organization is driving intangible results across all aspects of their company, culture, and business.

12:30 PM-1:10 PM CONFERENCE SESSION Beyond Games: The Metaverse Location: LVCC, West Level 2, W228-233 Fee: Yes Experts explore how tentpole games have evolved into the metaverse; persistent, immersive social experiences, and the new town square.

2:00 PM-2:40 PM CONFERENCE SESSION CONNECT2CAR: VEHICLE TECHNOLOGIES EXCEEDING EXPECTATIONS TRACK Partnerships: Transforming Smart Cities and Transportation Innovation Location: LVCC, West Level 2, W216-218 Fee: Yes Transportation and technology experts representing public and private sectors will focus their discussion on innovation cutting across technologies and into the enterprise of making cites and transportation truly smart.

2:00 PM-2:40 PM CONFERENCE SESSION CONNECTIONS SUMMIT: SMART HOME GROWTH STRATEGIES TRACK Home Services: Driving Incremental Revenues Location: Venetian Expo, Level 4, Marcello 4404 Fee: Yes This session addresses new opportunities to drive incremental and recurring service revenues, create stickiness with the consumer, and leverage connectivity for new consumer value.

2:00 PM-2:40 PM CONFERENCE SESSION Upgrading Your Travel Experience Location: Venetian Expo, Level 4, Lando 4304 Fee: Yes Leading travel companies discuss the most exciting new technologies they are using to enhance the travel experience.

2:00 PM-2:40 PM CONFERENCE SESSION Using AI to Improve Privacy and Security Location: LVCC, North Level 2, N251 Fee: Yes After years of trading privacy for efficiency, consumers now expect data security. Hear how new AI innovation is helping.

2:00 PM-2:40 PM CONFERENCE SESSION 5G & the Sustainable Future Location: LVCC, North Level 2, N258 Fee: Yes 5G can break the historical link between GDP and greenhouse gas emissions.

Experts explain how 5G can help reduce the environmental impact of modern life.

2:00 PM-2:40 PM CONFERENCE SESSION AI Innovations in Talent Development Location: LVCC, North Level 2, N259 Fee: Yes The gap in skills and training will have an impact on the ability to keep pace with the jobs available. Hear how tech companies are using AI to identify and gain in-demand skills.

2:00 PM-2:40 PM CONFERENCE SESSION The Expanding World of Drones Location: LVCC, West Level 2, W213-215 Fee: Yes The most accessible form of aviation ever, drones have been lifesaving, cost effective, compelling, educational, and fun. What has drone technology meant to people and organizations, and what are the challenges ahead?

2:00 PM-2:40 PM CONFERENCE SESSION FUTURE SHOCK: THE TECH & TRENDS CHANGING ENTERTAINMENT TRACK Under the Influence: How Influencers Change the World Location: ARIA, East Level 1, Joshua 10 Fee: No Technology influencers discuss their role in driving consumer demand and the weight of partnerships, power and persuasion.

2:00 PM-3:00 PM KEYNOTE T-Mobile Keynote Location: Venetian Expo, Level 5, Palazzo Ballroom Fee: No Speaker(s): Mike Sievert, President & Chief Executive Officer, T-Mobile As the world adopts 5G, T-Mobile shows how this innovative technology enables people to efficiently work, communicate and learn.

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CES 2022 DAILY | JANUARY 5-8, 2022 | 65 2:05 PM - 2:25 PM CONFERENCE SESSION CMO Perspective on Marketing & Innovation Location: ARIA, East Plaza Level, Orovada 5 Fee: No Faced with emerging consumer trends, adoption of new tech, new data and privacy regulation and so much more, CMOs were given a unique opportunity to spearhead change and make lasting impact on their brand and larger industry. Hear from powerhouse CMOs on what needs to be top of mind for marketers.

2:20 PM-3:20 PM CONFERENCE SESSION Innovative Accessibility: Improving User Experiences for All Location: LVCC, North Level 2, N262 Fee: No An exploration of how accessibility features in emerging technologies can improve the user experience for consumers with disabilities.

2:25 PM - 2:55 PM CONFERENCE SESSION Next, Now: How Insights & Tech Elevate The Consumer Experience Location: ARIA, East Plaza Level, Orovada 5 Fee: No With a myriad of learnings coming out of the pandemic, brands have new opportunities to build enduring consumer relationships. Hear how leading marketers are applying customer insights and redesigning the experience through digital excellence and emerging technologies.

2:30 PM-3:00 PM CONFERENCE SESSION Quantum Leaps: The Future of Technology Location: LVCC, West Level 2, W228-233 Fee: Yes How will quantum technologies continue to impact consumers through home automation, security, digital heath, vehicular technologies, and more?

2:40 PM-3:10 PM C SPACE STORYTELLER C Space Storyteller: Amazon Ads Location: ARIA, East Level 2, Mariposa Ballroom Fee: No Explore the creator economy with Amazon Ads! Content creators are the heart of communities across Amazon, and connecting with them in authentic ways can create a powerful opportunity to reach new and engaged audiences.

2:55 PM - 3:05 PM CONFERENCE SESSION Trends In Ten: B2B Location: ARIA, East Plaza Level, Orovada 5 Fee: No A ten minute spotlight on the future of B2B marketing.

3:00 PM-3:30 PM CONFERENCE SESSION Managing Crisis While Innovating for Travel’s Future Location: Venetian Expo, Level 4, Lando 4304 Fee: Yes Hear how influencers in the travel industry have focused on creating travel’s future while navigating its present.

3:00 PM-3:30 PM CONFERENCE SESSION How NBC Sports, GOLF, Spectacor & Startups Are Building the Future Location: Venetian Expo, Hall G, Startup Stage Fee: No From fan engagement to predictive analytics, today’s sports leaders are working on the hottest things in tech. Hear from the industry’s top leaders at Comcast NBCU SportsTech, NBC Sports, GOLF, and Comcast Spectacor on how startups have brought gamechanging innovations into their business.

3:00 PM-3:40 PM CONFERENCE SESSION CONNECT2CAR: VEHICLE TECHNOLOGIES EXCEEDING EXPECTATIONS TRACK Keeping Vehicle Electronics Modernized and Safe Location: LVCC, West Level 2, W216-218 Fee: Yes The average vehicle age is 12 years and to ensure consumers’ acceptance, they need to have upgradeable technologies. Thought leaders examine resolving compatibility and upgradability issues leading to a future where all vehicles are fully technology-enabled.

3:00 PM-3:40 PM CONFERENCE SESSION CONNECTIONS SUMMIT: SMART HOME GROWTH STRATEGIES TRACK Health at Home: Meeting Needs of Consumers Location: Venetian Expo, Level 4, Marcello 4404 Fee: Yes This session addresses partnerships and integrations across the home ecosystem, providing consumers with new opportunities to monitor or promote healthy living in the home.

3:00 PM-3:40 PM CONFERENCE SESSION Decrypting Crypto Location: LVCC, North Level 2, N251 Fee: Yes Are stablecoins really stable? How are traditional banks embracing crypto? Should my company be accepting crypto payments? We tackle the big questions with today’s top experts 3:00 PM-3:40 PM CONFERENCE SESSION Cover Your Sixes: Cybersecurity Beyond the Office Location: LVCC, North Level 2, N258 Fee: Yes Remote work continues to increase, and more of our everyday consumer devices are connected to the internet for both work and play. Cybersecurity beyond the office has never been more important.

Security experts discuss threats to our post pandemic world, and how new and emerging innovations can play a part in securing it.

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66 | CES 2022 DAILY | JANUARY 5-8, 2022 3:00 PM-3:40 PM CONFERENCE SESSION Technologies Enabling the Hybrid Workplace Location: LVCC, North Level 2, N259 Fee: Yes How can companies leverage technology to their advantage as they continue to adapt to remote and hybrid work?

3:00 PM-3:40 PM CONFERENCE SESSION Up and Away: The Advanced Air Mobility Future Location: LVCC, West Level 2, W213-215 Fee: Yes Explore a future where people and cargo, enabled by innovative electrical vertical take-off and landing (eVTOL) aircraft, move in and around cities and towns, providing access to underserved and remote regions. How are we enabling this future, and what are the current challenges?

3:00 PM-3:40 PM CONFERENCE SESSION FUTURE SHOCK: THE TECH & TRENDS CHANGING ENTERTAINMENT TRACK Digital Humans on the Blockchain Location: ARIA, East Level 1, Joshua 10 Fee: No Can tracking and tracing digital humans on the blockchain unlock its potential as the most valuable asset a business, individual, and their heirs can own?

3:05 PM - 3:35 PM CONFERENCE SESSION Content & Consumers in a Streaming World Location: ARIA, East Plaza Level, Orovada 5 Fee: No Emerging technology & global platforms have fueled a content revolution. At the same time, consumer consumption habits are changing meaning marketers need to put purpose, innovation and agility at the center of everything they do. In this session, hear how marketers are reinventing their messaging and storytelling methods to resonate with consumers.

3:35 PM - 3:50 PM CONFERENCE SESSION Bridging Content & Commerce: Transformative Partnerships Location: ARIA, East Plaza Level, Orovada 5 Fee: No

3:40 PM-4:40 PM CONFERENCE SESSION Trade and Global Competition: What’s needed for leadership in tech?

Location: LVCC, North Level 2, N262 Fee: No Countries around the world are trying to overtake the U.S. in tech leadership. Join CTA for a discussion on how the U.S. can maintain its leadership in this crucial industry, and how trade and supply chains play an integral part in this endeavor.

4:00 PM-4:40 PM CONFERENCE SESSION CONNECTIONS SUMMIT: SMART HOME GROWTH STRATEGIES TRACK Smart Home: Integration and New Partnerships Location: Venetian Expo, Level 4, Marcello 4404 Fee: Yes This session addresses how companies partner and work to create an integrated, seamless user experience for consumers.

4:00 PM-4:40 PM CONFERENCE SESSION So, Your Office is in the Metaverse?

Location: LVCC, North Level 2, N259 Fee: Yes Companies are exploring virtual environments in their shift to remote work. What does the metaverse mean for workers?

4:00 PM-4:40 PM CONFERENCE SESSION Unlocking Hidden Cross-Industry Opportunities Location: LVCC, West Level 2, W213-215 Fee: Yes Reinventing the wheel wastes time and R&D resources that can be used elsewhere. Hear from leaders who are adopting technologies developed for other industries and identifying new opportunities for innovation.

4:00 PM-4:40 PM CONFERENCE SESSION Technology: A Lifeline to Equitable Healthcare Location: LVCC, North Level 2, N251 Fee: No Hear from leading brands on how they’re adopting technology to achieve fairer and more equitable healthcare solutions for all.

4:00 PM-4:40 PM CONFERENCE SESSION Navigating an International Ecosystem of Trusted Connections Location: Venetian Expo, Hall G, Startup Stage Fee: No This panel discussion will offer startups an inside look into what it takes to enter and succeed in the global market. As an international trade organization with a 50+ year history, the WTCA leverages its diverse and experienced membership to promote international trade and investment opportunities for SMEs across leading industries, including agriculture, biotech, manufacturing and more.

The discussion will also feature tech startups that can speak to their journeys – once being in the same position as audience members and the steps taken that led to their success.

4:00 PM-5:00 PM KEYNOTE Bold Solutions for a Changing World Location: LVCC, West Level 2, W228-233 Fee: No Speaker(s): Carmichael Roberts, Founder/Managing Partner, Material Impact; Carolyn Rodz, Founder and CEO, Hello Alice; Stacy Brown-Philpot, Founding Member, Softbank Opportunity Fund; Jenny Abramson, Founder & Managing Partner, Rethink Impact Improving our environment, providing access to economic opportunity, revolutionizing healthcare - all are massive opportunities needing bold solutions. Hear from leading investors who are looking in new places to find the next big ideas.

4:00 PM-6:00 PM CONFERENCE SESSION Building the Future Together Location: ARIA, East Level 2, Mariposa Ballroom Fee: No The evolution of partners and creators and their role at the intersection of business, content and creativity. Creators focus on authenticity, inclusivity, co-creation and prosperity. As a result, Meta is focused on economic opportunity for creators, helping unlock their potential and building a spectrum of tools and innovations to support their creativity.

AS OF DECEMBER 15, 2021 CES.TECH #CES2022

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CES 2022 DAILY | JANUARY 5-8, 2022 | 67 8:30 AM-9:00 AM KEYNOTE CTA State of the Industry Location: Venetian Expo, Level 5, Palazzo Ballroom Fee: No Speaker(s): Gary Shapiro, President and CEO, Consumer Technology Association; Karen Chupka, Executive Vice President, Consumer Technology Association Join CTA President and CEO Gary Shapiro and CES Executive Vice President Karen Chupka as they discuss the tech trends shaping our future, the innovation policy landscape, and how to get the most out of your CES 2022 experience.

9:00 AM-10:00 AM KEYNOTE General Motors Keynote Location: Venetian Expo, Level 5, Palazzo Ballroom Fee: No Speaker(s): Mary Barra, Chair and CEO, General Motors Discover how GM’s vision of the all-electric era will create opportunities for mobility experiences to serve the planet and the people.

9:00 AM-9:40 AM CONFERENCE SESSION CONNECTIONS SUMMIT: SMART HOME GROWTH STRATEGIES TRACK Connectivity: Role of the Home Network and Wi-Fi Location: Venetian Expo, Level 4, Marcello 4404 Fee: Yes This session addresses issues driving home networking technology, legacy and emerging usage models, and how the industry addresses fragmentation, privacy and security, and value-added services.

9:00 AM-9:40 AM CONFERENCE SESSION Frontiers in Business AI Location: LVCC, North Level 2, N251 Fee: Yes Meet some trailblazing companies and innovators who are taking big leaps with AI and get a glimpse into the impact it will have on our lives.

9:00 AM-9:40 AM CONFERENCE SESSION 5G to the Rescue Location: LVCC, North Level 2, N258 Fee: Yes 5G offers new ways to improve emergency response as Telcos focus on resilience in their networks. Explore the ways 5G connectivity will impact first responders and citizens.

9:00 AM-9:40 AM CONFERENCE SESSION Learning in a Virtual World Location: LVCC, North Level 2, N259 Fee: Yes In the persistent world where your digital twin roams around in a virtual environment, you’ll be able to play, shop but also learn.

Some of the top metaverse companies gather to discuss what learning will look like in an alternate digital universe.

9:00 AM-9:40 AM CONFERENCE SESSION Fintechs and the Promise of Inclusivity and Diversity Location: LVCC, North Level 2, N262 Fee: Yes One of the tenets of fintech companies is that it can help offer fairer and more equitable access to financial services.

We put that theory to the test.

9:00 AM-9:40 AM CONFERENCE SESSION The Connected Car - Here and Now Location: LVCC, West Level 2, W213-215 Fee: Yes Enabled by technologies like AI and 5G, learn how vehicles are improving safety, predicting behavior and going green.

9:00 AM-9:40 AM CONFERENCE SESSION What’s On? The Discovery Challenge in an OTT World Location: LVCC, West Level 2, W216-218 Fee: Yes Hear how OTT (over-the-top) companies are solving for the “discovery” issue in a world with too much content and too little time.

9:00 AM-9:40 AM CONFERENCE SESSION The Power of Fan Communities Location: ARIA, East Level 1, Joshua 10 Fee: No Brands who build ownable, data-driven, authentic fan communities benefit exponentially. Hear from the executives building the most thriving communities on how they did it and what’s coming next.

9:00 AM-9:40 AM CONFERENCE SESSION NFT, WTF?!?!

Location: ARIA, East Plaza Level, Orovada 5 Fee: No What are we doing here? A foundational conversation about blockchain, crypto and how it gave rise to the NFT bubble.

9:30 AM-10:00 AM C SPACE STORYTELLER The Future of Creators, Artists & Brands Location: ARIA, East Level 2, Mariposa Ballroom Fee: No Influence has always shaped the way humans interact with one another. As the business of influence extends far beyond social media and into new territories, what does it mean for the ways that brands can reach and partner with new audiences?

THURSDAY, JANUARY 6 1:00 PM-1:30 PM C SPACE STORYTELLER C Space Storyteller: TikTok Location: ARIA, East Level 2, Mariposa Ballroom Fee: No In this talk, hear from Tracy Gardner, Head of Label Licensing & Partnerships at TikTok, about how the app is influencing the music world; from discovery to record sales, to innovative live performances with superstars and supporting emerging artists finding new audiences.

AS OF DECEMBER 15, 2021 #CES2022 CES.TECH

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68 | CES 2022 DAILY | JANUARY 5-8, 2022 1:00 PM-1:40 PM CONFERENCE SESSION CONVERSATIONAL AI AND THE CUSTOMER EXPERIENCE REVOLUTION TRACK The State of Voice Location: ARIA, East Level 1, Joshua 10 Fee: Yes Hear from brand and platform leaders who have implemented voice capabilities into their devices and where they see opportunities in 2022 and beyond.

1:00 PM-1:40 PM CONFERENCE SESSION Mental Health Innovation in Virtual Care: Stories of Success and Opportunity Location: LVCC, North Level 2, N251 Fee: Yes This session will explore how virtual care has been used to scale consumer demand for mental care, increase access to underserved communities, and drive innovation in the mental wellness field.

1:00 PM-1:40 PM CONFERENCE SESSION Social Shopping Location: LVCC, North Level 2, N258 Fee: Yes Shopping is inherently social. The opinions of friends, influencers, online consultants, and the ability to buy from within apps show us new ways of how to let customers shop together.

1:00 PM-1:40 PM CONFERENCE SESSION The Future of Televisions Location: LVCC, North Level 2, N259 Fee: Yes Learn about the hottest new display trends and product features as the consumer demand for home entertainment has skyrocketed.

1:00 PM-1:40 PM CONFERENCE SESSION The Future of Healthcare Driven by Spaceflight Location: LVCC, West Level 2, W213-215 Fee: Yes The Translational Research Institute for Space Health (TRISH) develops and tests biomedical technologies so that humans can maintain their health and performance in orbit. Find out how technologies like AR, extended reality, and biosensors are being put to exciting and innovative use to effectively diagnose and treat medical needs in space.

1:00 PM-1:40 PM CONFERENCE SESSION FOOD TECH CONFERENCE TRACK The Kitchen 2030: How Food & Cooking Will Change in the Future Location: Venetian Expo, Level 4, Marcello 4404 Fee: Yes The arrival of AI, smart technologies, robotics and more means how we cook, store food and even eat will undergo a significant transformation over the next decade.

1:00 PM-3:00 PM CONFERENCE SESSION CTA Foundation Pitch Competition sponsored by AARP Innovation Labs Location: Venetian Expo, Hall G, Startup Stage Fee: No The CTA Foundation Pitch Competition sponsored by AARP Innovation Labs returns to CES 2022. The challenge this year: As people want to age in place, how can new, disruptive solutions help homes become smarter, safer, accessible, and fun, at any age? Join us for an exciting session featuring pitches from innovative startups, a lineup of incredible judges and our celebrity emcee.

And you vote for the audience choice winner!

1:30 PM-2:00 PM CONFERENCE SESSION Smart Cities Prepare for Climate Change Location: LVCC, West Level 2, W228-233 Fee: Yes Smart cities technologies that will help communities predict and adapt to climate change.

1:35 PM - 1:55 PM CONFERENCE SESSION ENTERTAINMENT SUMMIT TRACK Headliner Conversation with George Cheeks Location: ARIA, East Plaza Level, Orovada 5 Fee: No Find out how CBS is transforming its business and aligning with Paramount Plus to maximize engagement with modern audiences.

1:50 PM-2:20 PM C SPACE STORYTELLER C Space Storyteller: WarnerMedia/HBO Max Location: ARIA, East Level 2, Mariposa Ballroom Fee: No In an exclusive fireside discussion with WarnerMedia, hear how HBO Max is evolving its brand strategy in an increasingly saturated streaming marketplace, and the opportunities it will create for brand partners.

10:00 AM-10:30 AM GREAT MINDS Great Minds: The Future of Space Exploration Location: LVCC, West Level 2, W228-233 Fee: No Speaker(s): Eren Ozmen; Fatih Ozmen Join the owners of Sierra Nevada Corporation (SNC), Eren and Faith Ozmen, for a conversation about their incredible journey and how their newest company Sierra Space is building a global space economy that benefits humanity.

10:00 AM-10:40 AM CONFERENCE SESSION Digital by Default: FamilyTech in a Post-Covid World Location: Venetian Expo, Level 4, Marcello 4404 Fee: Yes Telehealth, food delivery services, streaming entertainment, family videoconferencing, telelearning, collectively families spent a great deal of time online during the pandemic.

What do CE experts expect for the future, and is it conducive to healthy families?

10:00 AM-10:40 AM CONFERENCE SESSION How’s Your Digital Transformation Going?

Location: LVCC, North Level 2, N251 Fee: Yes This session will focus on the opportunities and challenges tech companies are experiencing as they navigate the complex healthcare system.

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CES 2022 DAILY | JANUARY 5-8, 2022 | 69 10:00 AM-10:40 AM CONFERENCE SESSION AI and Computer Imaging: Retail’s Saviors Location: LVCC, North Level 2, N258 Fee: Yes Shoppers yearn for experiences that are personal and compelling. Let’s look at the underlying technologies that help provide the best experiences.

10:00 AM-10:40 AM CONFERENCE SESSION Seismic Sustainability Enabled by Technology Location: LVCC, North Level 2, N259 Fee: Yes Join us for a discussion on how technology companies are cultivating a culture of purpose to achieve their ESG goals, internally and beyond.

10:00 AM-10:40 AM CONFERENCE SESSION Innovations in Micromobility Technology and Adoption Location: LVCC, West Level 2, W213-215 Fee: Yes Micromobility experts debate the present state of urban transportation and share how this technology will continue to evolve.

10:20 AM - 11:00 AM CONFERENCE SESSION ENTERTAINMENT SUMMIT TRACK Finding the Right Audience Engagement Formula – Gen Z + Millennials + Gen X Location: ARIA, East Plaza Level, Orovada 5 Fee: No Marketers have to do the impossible – connect to large groups of consumers whose affinities, behaviors, preferences wildly vary. How are marketers customizing messages to different generations and different communities to build sizeable audiences and consumer followings?

10:20 AM-10:50 AM C SPACE STORYTELLER C Space Storyteller: Oracle Location: ARIA, East Level 2, Mariposa Ballroom Fee: No Join CMOs Ariel Kelman of Oracle and Oliver Hughes of the Formula One team Red Bull Racing Honda for a fireside chat about how they teamed up to re-engineer the ultimate fan experience in both the physical and digital worlds.

10:20 AM-11:20 AM CONFERENCE SESSION Seizing the Opportunity of Tech Innovation with 5G Location: LVCC, North Level 2, N262 Fee: No 5G will transform tech innovation to a new level, if we let it. Come hear from 5G innovators on the promise of 5G and how federal, state, and local policy can create the right conditions for success.

11:00 AM-11:40 AM CONFERENCE SESSION Personal Health Meets Personal Wellness Location: Venetian Expo, Level 4, Marcello 4404 Fee: Yes McKinsey forecasts the global wellness market as a $1.5 trillion industry, The pandemic only served to accelerate the notion that self-care and focusing on personal wellness are the best tools towards achieving good health.

10:30 AM-11:00 AM GREAT MINDS Great Minds: The Future of Aging Location: Venetian Expo, Level 4, Lando 4304 Fee: No The COVID-19 pandemic has reshaped the way older adults interact with technology. It is touching all parts of their lives- from healthcare to communication to safety in the home. Join Jo Ann Jenkins, CEO of AARP, for a look at how innovative technology is changing the future of aging and what the longevity economy will look like.

11:00 AM-11:40 AM CONFERENCE SESSION The Trend Barometer Location: LVCC, North Level 2, N251 Fee: Yes Advances in consumer facing services like telehealth and in-home health monitoring coupled with lab-based research on digital twins, AI, analytics, and biotech are redefining healthcare. Strap in as we review the 5 biggest trends.

11:00 AM - 11:45 AM KEYNOTE Content to Commerce: How Technology Flipped the Customer Experience Location: ARIA, East Level 2, Mariposa Ballroom Fee: No Speaker(s): Michael Kassan, Chairman and CEO, MediaLink; Edward Kummer, Chief Digital Officer, General Motors; Cara Sylvester, EVP, Chief Marketing and Digital Officer, Target; Tariq Hassan, Chief Marketing and Digital Customer Experience Officer, McDonald’s; Kevin Mayer, Chairman, DAZN Group; Sarah Franklin, President, Chief Marketing Officer, Salesforce Digital transformation has completely reshaped consumers’ expectations of two things they love to indulge in: watch entertaining content and shop. Amid a global pandemic when people were restricted from shopping in their favorite stores, hanging out with friends, watching new box office releases in theaters and so much more, brands, technology platforms and entertainment companies were forced to innovate—and innovate again— to keep up with consumers. From new methods of gathering data & insights, building homegrown tools or inking new partnerships, hear how marketers have ramped up efforts to offer experiences that put consumers right where they belong: at the center.

11:00 AM-11:40 AM CONFERENCE SESSION Unlocking Innovation and New Applications with Radar Location: LVCC, North Level 2, N259 Fee: Yes From health sensing to occupancy detection, radar product development is accelerated by a new API standard defined by industry experts.

11:00 AM-11:40 AM CONFERENCE SESSION Leveraging Technology for Transportation Equity Location: LVCC, West Level 2, W213-215 Fee: Yes Transportation technologies are a key driver to increase safety, accessibility, and mobility for all travelers. A panel of industry experts and futurists will share how innovative transportation technologies and bold policy can support accessibility efforts today and what’s coming next in this crucial area.

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PRODUCT SPOTLIGHT

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1 GLASS ACOUSTIC INNOVATIONS TECHNOLOGY CO., LTD.

Glass Acoustic Innovations Technology Co., Ltd. is the inventor of glass diaphragm in the global acoustic industry.

We offer 0.05 to 0.7mm thickness glass diaphragms that can be seamlessly integrated into loudspeakers, and produce loudspeaker drivers.

Contact : Kit Chan, kitkk@gai-tech.com www.gai-tech.com Booth: 19188

2 SKYY

Introducing SKYY, the world’s first Glasses-Free 3D Streaming Tablet. View 3D movies, images, VR content, digital NFT art, and the metaverse. IQH3D is leading the new Glasses-Free 3D revolution with Tablets, Smartphones, Screens and Accessories www.iqh3d.com LVCC Central Booth: 19274

3 NEXT-LEVEL GAMING WITH TABLETOP HOLOGRAMS

Tilt Five has invented and launched an innovative and affordable tabletop AR system that blends the worlds of video gaming and board games, creating a full 3D holographic magical experience in front of your eyes.

Everyone can play, no matter if they’re together or far apart.

Contact: Stephanie Greenall, sgreenall@tiltfive.com www.tiltfive.com Booth: Westgate Hospitality Suites

A SPECIAL ADVERTISING SECTION CES.TECH #CES2022

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PRODUCT SPOTLIGHT

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1 MISSION MUUUN – YOUR TICKET TO A SAFER LIFE AT HOME

Fire can destroy lives and livelihoods in minutes. Meet the muuun - a smart next-generation smoke and carbon monoxide detection system infinitely better than your average smoke alarm. You don’t have to sacrifice aesthetics to protect your home. We’ve designed the muuun to fit in with any interior without disturbing it.

Become a partner: www.muuun.com

2 SOUND MIRROR™

The SOUND MIRROR™ is the world’s first form factor and a voice-activated acoustic mirror to help customers enjoy an epic sound experience. It’s a Home Interior Speaker designed to look like furniture or a work of art. You can stream room-filling music wirelessly from your mobile devices by Bluetooth. www.soundmirror.ai

3 SATISFYER LITTLE SECRET

Award-winning global sexual wellness brand, Satisfyer, brings its newest innovation to CES – the Little Secret panty vibe. Ergonomically designed, it attaches comfortably to the panty for direct stimulation. Users can control via its remote to intensify the settings, or it can be controlled remotely via the Satisfyer Connect app. www.satisfyer.com Booth: 8049

A SPECIAL ADVERTISING SECTION #CES2022 CES.TECH

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72 | CES 2022 DAILY | JANUARY 5-8, 2022 11:00 AM-11:40 AM CONFERENCE SESSION Indy Autonomous Challenge: Accelerating AV Talent & Commercialization Location: LVCC, West Level 2, W216-218 Fee: No Advancing autonomous transportation involves developing ideas and innovation, accelerating commercialization, and tapping into the next generation of innovators. Hear from a coalition of thought leaders making big strides to advance this technology.

11:05 AM - 11:25 AM CONFERENCE SESSION ENTERTAINMENT SUMMIT TRACK Headliner Conversation with Comedian Wayne Brady Location: ARIA, East Plaza Level, Orovada 5 Fee: No A conversation about comedian Wayne Brady’s intersecting interests of storytelling, tech and entrepreneurship.

11:15 AM-11:45 AM CONFERENCE SESSION Find your Way with Microsoft for Startups Location: Venetian Expo, Hall G, Startup Stage Fee: No The stories of all successful tech founders are similar in at least one respect—they found a way. No matter their passions, fields, or backgrounds, they found a way to innovate, to grow, and to bring their dreams of the future to life. Join serial founder, author and Microsoft for Startups, VP, Jeff Ma and CEO and Founder of healthcare technology company Solv, Heather Fernandez, for a fireside chat sharing their candidate experiences in starting, scaling, and excelling their startups.

11:30 AM-12:00 PM CONFERENCE SESSION ENTERTAINMENT SUMMIT TRACK In the Zeigeist: Live Connected TV Advertising Location: ARIA, East Plaza Level, Orovada 5 Fee: No An exploration into how the growing connected TV environment is boosting value for advertising around live events. How are marketers working with platforms and technology partners to maximize their live campaigns?

12:05 PM - 12:45 PM CONFERENCE SESSION ENTERTAINMENT SUMMIT TRACK Fan Storytelling for the Streaming Age Location: ARIA, East Plaza Level, Orovada 5 Fee: No A look at how creative minds are delivering TV, podcasts, video, films and other entertainment with their audiences in mind. How do fans influence project development, marketing and distribution?

12:30 PM-1:00 PM CONFERENCE SESSION Esports and Sports: The New Rivals for Brand Marketing Investment Location: LVCC, West Level 2, W228-233 Fee: Yes While both esports and traditional sports have massive worldwide appeal, passionate fans and billion-dollar revenues, are they competing for the same budgets? Experts explain how the industries fare against each other.

12:40 PM-1:40 PM CONFERENCE SESSION Privacy 3.0: What is Needed in an Evolving Digital Age? Location: LVCC, North Level 2, N262 Fee: No Governments are moving to consider new privacy laws, which is easier said than done.

Hear policymakers and industry discuss pitfalls to avoid when crafting privacy laws, how to protect consumer data, and giving businesses clear rules of the road.

2:00 PM - 2:15 PM CONFERENCE SESSION ENTERTAINMENT SUMMIT TRACK New Opportunities in Multicultural Entertainment Marketing Location: ARIA, East Plaza Level, Orovada 5 Fee: No A deep dive into how a rich understanding of multicultural communities will improve marketers reach and impact. Find out what research and analysis is available for marketers to efficiently target campaigns to various audience groups. What are the best ways to authentically engage with different multicultural demographics for film and TV?

2:00 PM-2:40 PM CONFERENCE SESSION CONVERSATIONAL AI AND THE CUSTOMER EXPERIENCE REVOLUTION TRACK The Future of Voice Location: ARIA, East Level 1, Joshua 10 Fee: Yes Conversational AI via text chat, human or synthesized voice interaction is revolutionizing the way customers interact with devices, applications and more. Come hear from tech leaders at the edge of this exciting time for customer experience.

2:00 PM-2:40 PM CONFERENCE SESSION Your Brain on Tech Location: LVCC, North Level 2, N251 Fee: Yes Are you ready for tech that connects to your brain, measuring everything from attentiveness to retention? It’s here.

2:00 PM-2:40 PM CONFERENCE SESSION NEXTGEN TV - New Opportunities for Broadcast & Broadband Location: LVCC, North Level 2, N259 Fee: Yes NEXTGEN TV, using the ATSC 3.0 standard, combines broadcast and broadband to deliver amazing new user experiences. This important evolution of television brings much more than vivid video and audio. This panel will explore what the all-IP standard enables, the impact on consumer engagement, and the new business opportunities that come with it.

2:00 PM-2:40 PM CONFERENCE SESSION The Promise of Satellite Communications Location: LVCC, West Level 2, W213-215 Fee: Yes Although low-Earth orbit (LEO) satellites are not a new technology, the field has experienced renewed growth with both startups and established companies investing in this space. Find out how they are using satellites to make life better here on Earth.

AS OF DECEMBER 15, 2021 CES.TECH #CES2022

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CES 2022 DAILY | JANUARY 5-8, 2022 | 73 2:00 PM-2:40 PM CONFERENCE SESSION Designing Smart Sustainable Cities Using Interconnected Technologies Location: LVCC, West Level 2, W216-218 Fee: Yes Innovations in smart infrastructure are upending how we work, live, and move.

2:00 PM-2:40 PM CONFERENCE SESSION FOOD TECH CONFERENCE TRACK The Future of Meat Location: Venetian Expo, Level 4, Marcello 4404 Fee: Yes Meat made from plants, brewed in bioreactors and made from fungi is changing what we eat.

Listen to the leaders of the alt-meat revolution 2:20 PM - 2:55 PM CONFERENCE SESSION ENTERTAINMENT SUMMIT TRACK Power Shift – TV Flexes its Advertising Muscle Location: ARIA, East Plaza Level, Orovada 5 Fee: No No longer limited to online publishers – the bells and whistles of advanced advertising are being rung by the TV industry. Both linear and streaming operations are offering advertisers similar solutions to efficiently message audiences. How are platforms driving the value of their media offerings?

2:30 PM-3:00 PM CONFERENCE SESSION U.S. Governor’s Panel Location: Venetian Expo, Level 4, Lando 4304 Fee: No Leading governors discuss fostering innovation to drive economic development in their states.

2:40 PM-3:10 PM C SPACE STORYTELLER C Space Storyteller: Group M Location: ARIA, East Level 2, Mariposa Ballroom Fee: No This conversation will explore how broad adoption of convenience solutions are driving new and different DTC pathways and as a result, demanding that brands make fundamental changes to their business models and operations.

3:00 PM-3:40 PM CONFERENCE SESSION CONVERSATIONAL AI AND THE CUSTOMER EXPERIENCE REVOLUTION TRACK Voice and the Metaverse Location: ARIA, East Level 1, Joshua 10 Fee: Yes Conversational AI is currently colliding with the Metaverse as the primary interface. In these sessions we’ll feature some of the leading minds in Metaverse and how they are leveraging human and synthetic voice to transform the physical and digital worlds.

3:00 PM-3:40 PM CONFERENCE SESSION ENTERTAINMENT SUMMIT TRACK Live Entertainment Returns – What’s Next?

Location: ARIA, East Plaza Level, Orovada 5 Fee: No The pandemic pushed many entertainment companies to pivot to digital offerings rather than live performances, concerts and other experiential events. As society moves back to wanting an in-person experience – what is the right way to proceed? How might digital live event options remain a viable new way to connect to audience?

3:00 PM-3:40 PM CONFERENCE SESSION Digital Therapeutics and Road Ahead: Defining Health Outcomes Through Data and Tech Location: LVCC, North Level 2, N251 Fee: Yes This session will bring together industry leaders to explore how the emerging area of digital therapeutics is transforming care and the challenges that lay ahead.

3:00 PM-3:40 PM CONFERENCE SESSION FOOD TECH CONFERENCE TRACK Tackling Food Waste With Technology Location: Venetian Expo, Level 4, Marcello 4404 Fee: Yes In the US, about $408 billion of food is wasted each year. How can technology help fight waste at the store, on the farm and in our home?

3:00 PM-3:40 PM CONFERENCE SESSION Experiential Retail Location: LVCC, North Level 2, N262 Fee: Yes With everything possible available for online delivery, consumers still love retail spaces, especially ones that create a unique and personal shopping experience. We look at 3 examples of “WOW” retail experiences.

3:00 PM-3:40 PM CONFERENCE SESSION Cyber Criminals and Smart Cities: How Can We Protect Ourselves?

Location: LVCC, West Level 2, W216-218 Fee: Yes The rise of the Internet of Things (IoT) exposes vulnerabilities. As smart city initiatives are rolled out, learn about the solutions to managing risks to residents and authorities.

3:30 PM-4:00 PM CONFERENCE SESSION The Hard-Tech Startup Economy Location: Venetian Expo, Hall G, Startup Stage Fee: No You’ve heard the term “Software is eating the world,” but few understand the impact that new technology with hardware applications have had and will continue to have. But “Hard-Tech” is here to stay and is thriving. Learn from the perspectives across the innovation spectrum on how startups can take advantage of ecosystem conditions to enable their hard-tech companies to thrive. Whether it’s climate technology, a new way to harvest crops, or autonomous vehicles, these innovations will be key pillars in the economy of the future and it’s imperative these startups & founders are enabled to grow.

AS OF DECEMBER 15, 2021 #CES2022 CES.TECH

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74 | CES 2022 DAILY | JANUARY 5-8, 2022 3:45 PM - 4:25 PM CONFERENCE SESSION ENTERTAINMENT SUMMIT TRACK Planting the First Flag – The Future of Entertainment Exploration and Innovation Location: ARIA, East Plaza Level, Orovada 5 Fee: No A look at what new media technologies will impact the entertainment industry in the future. Will NFTs bring a new lasting source of income to artists? What are opportunities for entertainment companies to play in the metaverse? How are innovators deciding what R&D efforts is time well spent? Visionary entertainment tech leaders talk about the cutting-edge trends that are reshaping our industry.

4:00 PM - 4:20 PM CONFERENCE SESSION The Changing Face of Physical Retail Location: LVCC, North Level 2, N258 Fee: Yes As more retail activities become omnichannel, innovative retailers are using their physical space differently. From ghost kitchens, to distribution fulfillment centers, to personalized studios we invite you to step into the transformation of physical space.

4:00 PM-4:40 PM CONFERENCE SESSION Gaming Health Location: LVCC, North Level 2, N251 Fee: Yes Gaming has shown itself to be a great incentive for changing behavior. Can gaming make you healthier, too? We look at some of the emerging solutions that let you game your way to health.

4:00 PM-4:40 PM CONFERENCE SESSION Perfect Pairings: Smart Cities and Private Partnerships Location: LVCC, West Level 2, W216-218 Fee: Yes Cities are forging innovative partnerships to improve the quality of life. Experts explore the partnerships that are advancing smart city agendas and the newest innovations for a smarter future.

4:00 PM-4:40 PM CONFERENCE SESSION FOOD TECH CONFERENCE TRACK Welcome to Our Food Robot Future Location: Venetian Expo, Level 4, Marcello 4404 Fee: Yes Food robots are everywhere! This panel will explore how robotics and automation are changing how we make, cook and deliver our food.

4:00 PM-6:00 PM CONFERENCE SESSION Fueling the Future of Media and Entertainment with 5G Location: ARIA, East Level 2, Mariposa Ballroom Fee: No Entertainment everywhere: Fueling the future of media with 5G. How can companies enact innovative strategies powered by technologies like AR/VR, AI, Cloud, and beyond to drive acquisition and loyalty? Join us for cocktails and conversation as we learn more!

4:20 PM - 4:40 PM CONFERENCE SESSION The Birth of Instant, Hyper-Local Retail Location: LVCC, North Level 2, N258 Fee: Yes Hear how two college students created a world of micro-fulfillment centers.

9:00 AM - 9:40 AM CONFERENCE SESSION Survival of the Fittest Location: Venetian Expo, Level 4, Marcello 4404 Fee: Yes There’s been an 88% average increase in exercise for people who normally exercise 1-2 times per week during the pandemic and the boom in both remote fitness activities and in-home fitness hardware and services has skyrocketed. See the newest ways tech can keep you fit.

9:00 AM - 9:40 AM CONFERENCE SESSION Is This the Beginning? The Promise and Peril of Digital Health After COVID Location: LVCC, North Level 2, N251 Fee: Yes This session will bring together industry leaders to discuss and debate the factors for digital health to deliver its full promise after COVID-19, and the special challenges that lay ahead.

9:00 AM - 9:40 AM CONFERENCE SESSION Smart City CIO vs. Public Works: Merging Physical and Digital Infrastructure Location: LVCC, North Level 2, N259 Fee: Yes Maintaining physical infrastructure is a key function of government and represents huge opportunities for modernization and digitalization. As countries around the globe transition to the “new normal,” governments are investing heavily in infrastructure modernization to jump start the economy.

This session will examine opportunities to improve quality of life and responsive government with new, hybrid infrastructure.

9:00 AM - 9:40 AM CONFERENCE SESSION Charge on the Go (or No)?

Location: LVCC, West Level 2, W213-215 Fee: Yes Learn how private and public institutions working to make charging an EV as quick, easy, accessible and reliable as pumping gas.

9:00 AM - 9:40 AM CONFERENCE SESSION Emerging Business Models in Gaming Location: LVCC, West Level 2, W216-218 Fee: Yes For years, the games business was dominated by physical cartridges and disks. While singlegame purchases are still a huge industry, there’s been a rise in free-to-play games, inapp purchases, and subscription services.

How are gaming companies competing for consumers’ attention, and their dollars?

9:00 AM - 9:40 AM CONFERENCE SESSION ENTERTAINMENT SUMMIT TRACK Best Way Forward: Future of the Entertainment Industry Location: ARIA, East Plaza Level, Orovada 5 Fee: No An exploration of the seismic changes within the TV and film industry where new streaming platforms are vying with veteran channels for audience attention. What is the best path forward for the entertainment industry for continued growth and success?

AS OF DECEMBER 15, 2021 CES.TECH #CES2022

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CES 2022 DAILY | JANUARY 5-8, 2022 | 75 9:00 AM-10:00 AM CONFERENCE SESSION Regulating Crypto Location: LVCC, North Level 2, N262 Fee: No How do we protect consumers and investors while securing US leadership in financial technology?

9:00 AM-10:00 AM KEYNOTE Abbott Labs Keynote Location: Venetian Expo, Level 5, Palazzo Ballroom Fee: No Speaker(s): Robert B. Ford, Chairman of the Board and CEO, Abbott Abbott - the first healthcare company to keynote CES - shares how the technology revolution in health care empowers patients to improve lives.

9:00 AM-9:20 AM CONFERENCE SESSION The Future of Omnichannel Grocery Location: LVCC, North Level 2, N258 Fee: Yes Over the past 20 years, consumer preferences about grocery shopping have changed– and the pandemic only served to accelerate that evolution. Today, customers expect quality, convenience, personalization, and freshness, both in-person and online.

Hear from Kroger and Instacart executives about how they’ve teamed up to tackle the challenge of omnichannel grocery, and what to expect for post-pandemic shopping.

9:20 AM - 9:40 AM CONFERENCE SESSION Shop, But Don’t Touch Location: LVCC, North Level 2, N258 Fee: Yes It will be a long time, if ever, until people feel comfortable “touching” things again. Contactless stores, contactless payment methods and contactless experiences are helping consumers feel safe about heading back to retail

9:30 AM-10:00 AM C SPACE STORYTELLER An Open Conversation on Bias in Advertising Location: ARIA, East Level 2, Mariposa Ballroom Fee: No The advertising industry is undergoing a major transformation, with changes to privacy regulations and greater demands for transparency fueling the emergence of new technologies and different ways of operating. As brands look to rebuild, now is the time to address the persistent problem of unwanted bias in advertising.

9:45 AM - 10:15 AM CONFERENCE SESSION ENTERTAINMENT SUMMIT TRACK Headliner Conversation with Audacy and the Surging Power of Audio Location: ARIA, East Plaza Level, Orovada 5 Fee: No A look at the audio giant as it reimagines its business for today’s audiences.

FRIDAY, JANUARY 7 1:00 PM-1:40 PM CONFERENCE SESSION Technology for Healthy Work from Home Practices Location: Venetian Expo, Level 4, Lando 4304 Fee: Yes From timely breaks and reminders to detecting posture, hear experts talk about how technology can help “work from home” culture.

10:00 AM-10:40 AM CONFERENCE SESSION Building a Resilient Smart Home Location: Venetian Expo, Level 4, Lando 4304 Fee: Yes Learn about the latest trends around smart energy solutions that are making your homes safer and more sustainable.

10:00 AM-10:40 AM CONFERENCE SESSION Women’s Health and Tech: Revolutionizing and Reimagining Women’s Health Care Location: LVCC, North Level 2, N251 Fee: Yes Hear from experts about the technology advancements in women’s health care and what the future holds as new innovations and treatment options hit the market.

10:20 AM-10:50 AM C SPACE STORYTELLER C Space Storyteller: OMD Location: ARIA, East Level 2, Mariposa Ballroom Fee: No In 2020, PepsiCo, in partnerships with OMD, launched a digital marketing program designed to discover startups with emerging technologies for marketing and media endeavors. Hear from company executives to understand the reasoning for the program’s creation and learn about the developing outcomes.

10:20 AM-11:20 AM CONFERENCE SESSION Artificial Intelligence: Expectations, Rules and Achievements Location: LVCC, North Level 2, N262 Fee: No Investment in AI continues to grow, and rules for AI applications are taking shape.

Both the technology and the rules around it will profoundly impact consumers, companies, and competitiveness. In the meantime, AI is already at work.

10:30 AM - 11:10 AM CONFERENCE SESSION Diverse Founders, Success Stories Location: Venetian Expo, Hall G, Startup Stage Fee: No What do founders need to get their startups off the ground? Hear from founders and those who helped them on their journey on the innovative ways to get started and what support is needed to be successful.

AS OF DECEMBER 15, 2021 #CES2022 CES.TECH

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76 | CES 2022 DAILY | JANUARY 5-8, 2022 10:50 AM - 11:30 AM CONFERENCE SESSION Innovating out of the Food Crisis Location: LVCC, West Level 2, W228-233 Fee: Yes Learn how companies are using innovative approaches to make the world’s food supply more resilient and less vulnerable.

11:00 AM-11:40 AM CONFERENCE SESSION Bias in the Evolving Landscape of AI in Health Care Location: LVCC, North Level 2, N251 Fee: Yes This session explores the role of bias related to the use of data for AI in health care solutions and how clinicians, tech companies and other stakeholders are learning mitigation approaches as the AI landscape evolves.

11:00 AM-11:40 AM CONFERENCE SESSION The Future of Travel: Dynamic and Self-Screening Explained Location: LVCC, North Level 2, N259 Fee: Yes The COVID-19 pandemic proved that the future of travel is comfortable, minimally invasive, and secure. TSA will present Dynamic and Self-Screening concepts, the importance of public-private partnerships, and potential applications to other sectors.

11:00 AM-11:40 AM C SPACE STORYTELLER C Space Storyteller: Meta Location: ARIA, East Level 2, Mariposa Ballroom Fee: No In the not-so-distant future, AR/VR, and new technologies in the Metaverse will bring us closer together by narrowing the gap between the physical and digital worlds. What role will brands play in this creative future and what will consumers expect as we step closer to a future?

12:30 PM-1:00 PM CONFERENCE SESSION Women Leaders of the Senate: Roundtable Discussion on Key Tech Issues for 2022 Location: LVCC, West Level 2, W228-233 Fee: No 2022 looks to be a pivotal year for the Senate Commerce Committee. Join us as the women of the Senate Commerce Committee, discuss the major priorities lawmakers will tackle this upcoming year.

9:00 AM-9:40 AM CONFERENCE SESSION Cyber Crisis Handling: Who You Gonna Call?

Location: LVCC, North Level 2, N258 Fee: Yes The people who manage U.S. internet and communications infrastructure must know what to do in the event of a major cyberattack and disruption. Hear industry leaders air their worst cyber-nightmares, and what happens next when our national networks are under attack.

12:40 PM-1:40 PM CONFERENCE SESSION Small & Big: Is there Sufficient Competition in the Tech Industry?

Location: LVCC, North Level 2, N262 Fee: No Do large companies really discourage startup innovation – or will small companies be collateral damage in the war on Big Tech?

9:00-10:00 CONFERENCE SESSION Tech and Government: How are They Stopping the Next Cyber-attack Location: LVCC, North Level 2, N262 Fee: No Join CTA for a conversation on cybersecurity, and how businesses are adapting their products and services to combat current and emerging threats to protect consumers.

9:00 AM-9:30 AM GREAT MINDS Great Minds: The Power of Technology for Social Good Fee: No Speaker(s): Congressman Jim Clyburn U.S. House Majority Whip James E. Clyburn will speak on making high-speed internet accessible and affordable for all.

9:00 AM-9:40 AM CONFERENCE SESSION Trends in the Home Office Location: Venetian Expo, Level 4, Lando 4304 Fee: Yes With homes all across the globe transformed into offices and classrooms, learn about the new trends and innovations that are supporting users of the home office.

9:00 AM-9:40 AM CONFERENCE SESSION Can Health Tech Advance Health Equity?

Location: LVCC, North Level 2, N251 Fee: Yes Many communities face the unique issues in health care that have an enormous impact on overall health. This session will explore the role technology can play in improving disparities in health care.

9:30 AM-10:00 AM C SPACE STORYTELLER Diverse Representation in Tech & Entertainment Location: ARIA, East Level 2, Mariposa Ballroom Fee: No Representation matters. Learn how today’s leading tech and entertainment companies are driving and promoting diversity & inclusion, both within their organizations and in how they service the industry and grow consumer engagement and trust.

9:30 AM-10:10 AM CONFERENCE SESSION Product Inclusion Strategies and Successes Location: Venetian Expo, Hall G, Startup Stage Fee: No Accessibility and innovation is positively impacted by technology. Hear from founders and innovators as they share their strategies for creating inclusive product solutions for all.

FOR THE MOST UP-TO-DATE SCHEDULE SEE: CES.TECH/SCHEDULE

AS OF DECEMBER 15, 2021 CES.TECH #CES2022

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