CES 2021 DAILY | JANUARY 11-14, 2021 | 65 CONFERENCE SESSION Streaming’s New Era Brent Weinstein, United Talent Agency Sandeep Gupta, Amazon Sarah Lyons, WarnerMedia Stefanie Meyers, STARZ The year 2020 may mark the period that streaming platforms became the ubiquitous way audiences consumed content and left traditional media companies behind. Streaming platforms have experienced a 400% increase in subscription growth since March 2020. How do streaming brands continue to grow and innovate in this new era and not get lost in the noise? 1:45 PM - 2:15 PM EST C SPACE SESSION How Technology is Democratizing Entertainment Addison Rae Nick Tran, TikTok With advancements in technology, consumers have grown accustomed to a lifestyle of immediacy and constant innovation. As part of that, industries once closed off became democratized. The entertainment industry, in particular, is experiencing a massive shift. TikTok, the most downloaded app of 2020, introduced a global community of creators who have captured the hearts of a worldwide audience. Nick Tran, global head of marketing, and Addison Rae talk about the platform’s position at the intersection of technology, entertainment, and culture, and why its rise in entertainment is just the beginning of a long-term journey 1:45 PM - 2:15 PM EST KEYNOTE Tech’s Future – Staying Nimble and Embracing Change, A Conversation with Best Buy CEO, Corie Barry Corie Barry, Best Buy Alan Murray, Fortune Media (USA) Corporation In this conversation with tech retailer Best Buy, CEO Corie Barry discusses her vision for the future of tech, leading through the pandemic and why diversity and inclusion is good for business. 2:30 PM - 3:00 PM EST
CONFERENCE SESSION Prescribing Digital Therapeutics as the Medicine of Today Kinsey Fabrizio, Consumer Technology Association Meredith Barrett, Propeller Health Anand Iyer, PhD, MBA, Welldoc Eddie Martucci, Akili Interactive Vik Panda, Dreem Digital therapeutic interventions have clinically demonstrated abilities and are making their way through the FDA and into the hands of consumers and patients. With the global digital therapeutics market expected to reach $11.8B. by 2027, this “software as medicine” category is continuing to grow at warp speed, treating conditions like addiction, poor sleep, diabetes, respiratory ailments, pain and much more. Join four pioneering companies for a behind-the-scenes look at the technology, strategy, challenges and future of this revolutionary new way in treating the patient. 3:15 PM - 3:45 PM EST CONFERENCE SESSION The Classroom of the Future Betsy Corcoran, Edsurge Dan Avida, Engageli Sharan Singh, Minerva Project The great pandemic experiment of educating students remotely taught us a lot about what worked and what needs to happen next. This session looks at how remote classroom may evolve. 3:15 PM - 3:45 PM EST CONFERENCE SESSION Creating an Esports League from the Ground Up Jacob Wolf Chris Greeley, Riot Games, Inc. Join us for an in-depth conversation focused on the opportunities, core principles and learnings that guided the creation of the esports strategy for one of the past year’s hottest games. 3:15 PM - 3:45 PM EST
CONFERENCE SESSION The Next Big Thing: Home as the New Headquarters Brian Cooley, CNET Jennifer Kent, Parks Associates Paul Lee, Deloitte Megan Wollerton, CNET Home It took a pandemic to make our homes the center of work, education, shopping, entertainment, and health and fitness — not just a retreat. Much of this new home-centrism will stick, while some will unbend to the way it was. We’ve seen a glimpse of what technology can do to enhance the at-home experience — will it be enough to keep a house as headquarters? 3:15 PM - 3:45 PM EST C SPACE SESSION Content Curated for a Kinder, Gentler Consumer Jen Berman, Insider Jesse Angelo, VICE Media Group Aaron DeBevoise, Spotter Eric Ellenbogen, WildBrain Media Allyson Witherspoon, Nissan U.S. Emerging technologies like 5G, AR and artificial intelligence are shaping a new era of content, storytelling, and consumer experiences. Consumers love innovation and putting purchasing power behind brands that reflect their values and engage with them in authentic, sustainable ways. Hear how marketers are reinventing their messaging and storytelling methods to capture the imagination — and hearts — of consumers by unleashing the potential of their brands to cultivate lasting cultural impact. 3:15 PM - 3:45 PM EST KEYNOTE Future Reimagined Daniel Roth, LinkedIn News Michael Miebach , Mastercard Julie Sweet, Accenture Tech has transformed our world and is the foundation for solving our most difficult global challenges. Hear from some of the industry’s biggest thinkers as they discuss what trends we can expect to see in the next 10 years and what excites them about tech’s future. 4:00 PM - 4:40 PM EST
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