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iNTRODucTiON

iNTRODucTiON

Computer Ar ts Collection is a new annual series of six indepth guides from the makers of C omputer A r t s, p ac ke d wi th insight and inspiration from t h e g l o b a l d e s i g n i n d u s t r y. W i t h 2 24 p a g e s e v e r y e i g h t w e e k s , i t ’s y o ur e s s e n t ia l g ui d e to the core topics of graphic d e s i g n , t y p o g r a p h y, i l l u s t r a t i o n , branding, photography and adver tising – and the per fect a d d i t i o n t o a n y s t u d i o b o o k s h e l f. Yo u ’ l l f i n d p l e n t y t o i n s p i r e y o u t h r o u g h o u t t h e y e a r, b u t i t ’ s much more than a glossy cof fee t a b l e b o o k – i t ’s p a c k e d w i t h insight and analysis from your peers to help your own client b r i e f s r u n m o r e s m o o t h l y. is sue one (Graphic D e sign) i s o n s a l e n o w f o r £ 15 i n t h e uK / $25 in the uS A , or you c an subscribe to the whole series by f o l l o w i n g t h e l i n k s b e l o w . E n j o y.

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Nick caRsON editor coMPutER ARtS coLLEction

Nick@c OMp u TER a R T s.c O.uk T WiT TER.cOM/ca _cOllEcTiON facEbOOk .cOM/cacOllEcTiON

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gR aphic DEsigN

s t u d i o pr o j e c t EAch iSSuE, A LEADinG DESiGn StuDio REvEALS thE FuLL cREAtivE PRocESS BEhinD A PRojEct cREAtED ExcLuSivELY FoR COMPUTER ARTS COLLECTION

sTuDiO pROJEcT

Gain an unprecedented insight into how your peers tackle a brief with CA Collection’s Studio Project, guestedited by a different leading design studio each issue. For the Graphic Design instalment, London studio Planning unit walks through every stage of the creation process of SPEciES, a beautiful 16-page photographic book about endangered animals. From initial ideas, through design and into production, this fascinating 48-page section is packed with insight and inspiration for your own projects, and also includes 45 minutes of indepth video diaries.

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above and left SPEciES combines slick black-and-white photography of endangered animals with silver and fluoro orange spot colours with stunning results


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Tr e n d R e p o r t

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TREND REpORT

YouR in-DEPth GuiDE to KEY DESiGn MovEMEntS, PRoDucED ExcLuSivELY FoR CA COLLECTION BY tREnD FoREcAStinG AGEncY FRAnKLintiLL For many designers, the word ‘trend’ is something of a taboo, conjuring up images of blind imitation, rather than encouraging genuine innovation and independent creative thought. CA Collection isn’t interested in trends for their own sake. Franklintill’s co-founders have years of experience working for clients such as Selfridges, Gucci, Samsung and the v&A. Rather than looking at seasonal, fleeting trends, they focus on longer-lasting movements that have genuine impact. the result is an indispensable guide to the aesthetics that will be getting clients excited, and most importantly, what makes them significant.

clockwise from above right Franklintill’s trend Reports start by exploring a broad ‘macro’ trend, predicted to have an impact on the whole creative industry over the next 12 months, followed by a series of aesthetic ‘micro’ trends that are emerging, and the key designers and studios responsible. the report also contains comments from a design icon – in the first issue, neville Brody gives his views on the macro trend.

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in d u s t r y f o c u s

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An inSiGhtFuL invEStiGAtion into thE KEY iSSuES AFFEctinG thE DESiGn inDuStRY, AnD hoW YouR StuDio cAn SuRvivE AnD thRivE CA Collection covers six core fields of design every year – graphic design, typography, illustration, branding, photography and advertising. its regular industry Focus section explores the state of the industry each issue, from the perspective of the cover topic. it builds into an essential reference for all the challenges and opportunities that you need to know about in order to be successful. the first instalment looks at the importance of diversifying into digital and remaining agile, with insightful comment and analysis from Airside’s nat hunter, Seymourpowell’s Dick Powell and Rhiannon james at D&AD.

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Right the section is packed with invaluable insights and advice from your peers in the global design industry.

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process

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pROcEss

DEEP BEhinD thE ScEnES oF thE YEAR’S BESt DESiGn PRojEctS, BY thE WoRLD’S LEADinG StuDioS Each issue, CA Collection explores the logistics behind several inspiring design projects, with input from both studio and client to give an unprecedented insight into how the project developed. this includes a detailed focus on a particularly iconic brand, two in-depth timelines that chart the progress of a project from brief right through to debrief, and a final selection of smaller in-brief stories – all of which include key information such as the roles involved, and how long the whole process took. turn over for a sample spread from issue one, in which leading studio SEA Design walks through a recent project for GF Smith.

above and left issue one includes editorial, print and packaging projects by turner Duckworth, Studio8, Spin and La Boca for clients including Diet coke, harpercollins and the Design Museum.

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f u t ur e p r o o f ShARPEn YouR DiGitAL SKiLLS With BESt-PRActicE ADvicE FRoM cREAtivE PRoS At thE toP oF thEiR GAME thrive, and the regular Future Proof section provides peer-to-peer support and best-practice advice for taking your skills into the digital realm. these in-depth explorations of pro designers’ digital workflows are packed with the wisdom of experience. issue one covers two hot topics for graphic designers: digital publishing and app design – turn over twice for a sampler.

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above issue one includes a special focus on digital publishing, exploring how the two main platforms in the market – Adobe DPS and Mag+ (featured above) – can be used to best effect.

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CA Collection showcases plenty of inspiring print work throughout its 224 pages – and with three different paper stocks, a fold-out illustrated map and a fluoro Pantone section inside, it’s a celebration of print in and of itself. But as pointed out in issue one’s industry Focus section, modern designers need to master a raft of digital skills in order to diversify and


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cONTiNuED iN issuE ONE Of ca collection

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subscRibE

subscRip TiONs SAMPLER

Computer Ar ts Collection is designed as a six-par t a n n u a l s e r i e s t h a t ’s p e r f e c t f o r y o u r s t u d i o b o o k s h e l f. Each issue is packed with insight and inspiration on a par ticular field, but as a set th e y ’re g re ate r than th e sum of their par ts. our regular tr e n d R e p o r t a n d i n d u s t r y Focus features provide an invaluable snapshot of the w h o l e i n d u s t r y, w h i l e t h e Process section builds into an insight ful resource about t h e y e a r ’s g r e a t e s t p r o j e c t s . And with a dif ferent guesteditor for our Studio Project ever y issue too, what more could any creative pro want?

pRicEs

FoR Six iSSuES

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six c ORE TOp i c s : gRaphic DEsigN TYpOgRaphY i l l u s T R aT i O N bRaNDiNg

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J us T a sM a ll sElEc T iON fR OM c a c ollec tion ’ s 224 pagEs Of i N s i g h T a N D i N s p i R aT i O N f R O M T h E g l O b a l D E s i g N i N D u s T R Y

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Computer Arts Collection sampler  

An annual series of six in-depth guides from the makers of Computer Arts magazine, packed with insight and inspiration from the global desig...