DATA MINE
Data provided by
Ad Meter Who’s spending what where
PROMO MOJO Our exclusive weekly ranking of the programming that networks are promoting most heavily (Oct. 12-18)
BIG SPENDERS
MOST-SEEN TV ADS
Brands ranked by the greatest increase in TV spend (Oct. 12-18)
Brands ranked by TV ad impressions (Oct. 12-18)
1
1
GEICO
Honda
Spend Increase:
▲ 291%
$12M
Est. TV Spend:
12%
Completion Rate:
Top Network:
FOX
Top Show:
Neutrogena (Skin Care) Spend Increase: Est. TV Spend:
▲ 198%
$3.7M
1. Street Outlaws, Discovery
Total TV ad impressions within all U.S. households, including national linear (live and time-shifted), VOD plus OTT and local
Est. Media Value: $1,816,278
Estimated media value of in-network promos On the strength of just under 273 million TV ad impressions, a promo for Discovery’s Street Outlaws is No. 1. The street-racing series sets the competitive tone for the ranking, followed by promos for game show Supermarket Sweep (ABC) in second place, the 2020 CMT Music Awards in third and reality competition The Voice (NBC) in fourth. Disney Channel closes out the list with a network promo celebrating Disney princesses. Notably, the Disney spot has the highest iSpot Attention Index (117) in our ranking, meaning viewers were on average
Discovery
highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
28 Broadcastingcable.com
TV Ad Impressions Est. Media Value
272,980,009 $1,816,278
2. Supermarket Sweep, ABC TV Ad Impressions Est. Media Value
266,175,603 $2,302,881
3. 2020 CMT Music Awards, CMT TV Ad Impressions Est. Media Value
4. The Voice, NBC
TV Ad Impressions Est. Media Value
261,917,128 $1,703,600 254,413,022 $3,581,424
5. Princesses promo, Disney Channel TV Ad Impressions Est. Media Value
236,254,180 $2,890,114
$9.7M 86.68
CBS
Top Show:
▲ 172%
$7.1M
Progressive TV Ad Impressions:
970.7M
Est. TV Spend:
$20.8M
27%
Completion Rate:
Top Network:
NBC
Top Show:
Est. TV Spend:
88.44 NFL Football
4
Oculus VR Spend Increase:
MLB Baseball
3
Spend Within Industry:
4
1.1B
Est. TV Spend:
Top Network:
Est. TV Spend:
TV Ad Impressions: 272,980,009
TV Ad Impressions: Completion Rate:
Spend Increase:
TOP 5 PROMOTIONS
Liberty Mutual
13%
Amazon Prime Video
89.67 MLB Baseball
2
Spend Within Industry:
3
1.5B $26M
Est. TV Spend:
Spend Within Industry:
2
Street Outlaws, Discovery Channel
TV Ad Impressions:
Verizon ▲ 116%
$4.7M
TV Ad Impressions:
916.9M
Est. TV Spend:
$23.4M
Spend Within Industry:
56%
Completion Rate:
Top Network:
NBC
Top Show:
5
91.22 NFL Football
5
Fasenra
Amazon
Spend Increase:
▲ 75%
TV Ad Impressions:
904.8M
Est. TV Spend:
$2.2M
Est. TV Spend:
$15.7M
Spend Within Industry:
33%
Completion Rate:
Top Network:
CBS
Top Show:
94.77 NFL Football