CARRIE KAUMANS Corporate Channel Marketing Manager Listen Technologies Assistive listening systems play an important role in creating immersive experiences for esports athletes and spectators. Assistive listening systems can support athletes and spectators with chronic or situational hearing loss by filtering out ambient noise and delivering audio from games and commentators directly to listeners’ ears via earbuds or headphones connected to receivers. Audio over Wi-Fi assistive listening systems let listeners use their personal smartphones as receivers, so there’s no equipment to check out or return. They simply download a free app on their smartphone, select a channel, and listen to clear, intelligible audio in their ears. If they wear Bluetoothenabled hearing aids or cochlear devices, they can stream audio from their smartphone to these devices. Assistive listening systems help players and fans overcome the challenges of hearing loss, distance from the audio source, background noise, language, and acoustics that can make hearing difficult, detract from the gaming experience, and prevent participants from fully engaging in esports. When selecting an assistive listening system for esports, consider who will be using the technology. Do they prefer to borrow equipment or BYOD? Select a system they are likely to use. Also consider the unique challenges of the space. The esports arena in the Digital Creative Lab at the University of Southern California (USC), for example, is enclosed, and there is a collaborative space adjacent to the arena. To ensure everyone in the collaborative space can experience what is happening inside the enclosed arena, USC selected an audio-overWi-Fi assistive listening system. Spectators can follow the action by streaming the audio from the gaming and the instructor in the esports arena. Gamers and spectators with hearing loss can also use the streamed audio for assistive listening.
DANIEL EVANS Senior Vice President of Sales Magnifi Competition in the esports industry is growing, and sponsors and fans are looking to engage with gamers and teams through more immersive and action-oriented experiences. One of the major advancements is AI-driven tools, which provide gamer creators and developers with rapid scalability, automation, and real-time and intuitive features, making it easier to create high-quality and visually engaging gameplay footage and sports highlights. This allows content producers, developers, streamers, or esports teams to focus on game strategy rather than the laborious tasks of editing and post-producing hours of gameplay footage. There are also opportunities for AI to address the rapidly growing localization market, allowing creators to reach a larger and more diverse global audience with translated content. AI-drive algorithms can help creators generate livingworld environments that are expansive, respond to players’ actions, and provide a fully immersive experience. AI-driven tools also provide advances in marketing strategies and tactics, creating more monetization opportunities through automated branding and cross-channel publishing, among others. As fan bases desire more personalized and engaging experiences, global marketers are paying attention to the way AI can help them optimize their campaigns, create customized content, and build relationships in the esports and gaming communities. AI algorithms also offer predictive analysis for market and data insights and user behavior. AI has applications for use across the entire esports production process, from generating content to creating non-player characters (NPCs) with humanlike intelligence—all ultimately driving sports and fan engagement. AI use cases in the esports industry are vast, driving the industry to new heights and providing unique and immersive gaming experiences to players at every turn and on every device. AI’s ability to automate repetitive tasks, analyze large amounts of data faster than humans, and streamline processes makes it a true game changer that is reshaping the way games are developed, experienced, and enjoyed.
JOHN HULEN Director of Channel Marketing, Education Crestron Electronics When considering the AV technology used for esports, choosing technology that introduces low or nearly zero latency into the signal paths is one of the fundamental factors. The quality of the video and audio processing, routing, and signal distribution will directly impact the playing and viewing experience. Crestron has created the DM NVX platform of AV-over-IP encoders and decoders, which work on standard gigabit Ethernet networks with less than one frame of latency and incorporate high-quality audio which is just as important as the video image. There are three common types of esports spaces: labs, training venues, and competition arenas. Each type of space will have different requirements to provide the most immersive experience for athletes and spectators. Esports labs often require integration for USB peripherals and extension, point-to-point or source-to-display interaction, and the ability to scale. Whereas training venues incorporate additional control needs like coaches reviewing videos of players’ techniques and strategies. This flexibility enables a coach to highlight a single athlete’s play on one or several displays during a practice and then the ability to quickly reconfigure the room to a learning space. Finally, esports arenas encompass most, or all, of the above technology, along with further features such as video walls, audio routing, a shout casting booth, the ability to switch between multiple cameras and integrate streaming, as well as advanced control functionality. No matter the space type, intuitive touch screen controls are invaluable because many of these spaces will be set up, monitored, and managed by student workers or used when full-time employees might be away from campus. The experience is paramount in these venues and having a space that is easy to manage allows the technology features to shine.
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