38 MONDAY | April 25, 2022 | www.nabshow.com
NEXTGEN TV
EXPANSION CONTINUES
PHOTO CREDIT: Malte Mueller/Getty Images
Madeleine Noland
NextGen TV Rollout Brings Better Viewing and New Opportunities
Anne Schelle
‘Broadcasters are making tremendous progress’ By James E. O’Neal TV TECH
ATSC 3.0, a new broadcast television transmission standard also known as NextGen TV, is on the air in a growing number of U.S. markets, with 3.0 receivers entering homes in ever-increasing numbers and consumers being made aware of the benefits this new form of broadcasting brings. Whether a station is just considering a move to a NextGen TV
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platform or already has its toe in 3.0 waters, there’s no better way to find out about the possibilities that come with NextGen TV than being on the show floor. “ATSC is proud to anchor the Future of Delivery pavilion in the newly opened West Hall of the Las Vegas Convention Center,” said Advanced Television Systems Committee (ATSC) President Madeleine Noland. “We’ve got even more space to highlight the ways that ATSC is
helping broadcasters to shape their future.” In addition to information about ATSC 3.0 rollouts and exhibitors of NextGen TV products, ATSC booth visitors can also view representative NextGen TV receivers, set-top converters, NextGen TV USB dongles and gateways. TECH DEMOS
Pearl TV, a consortium of broadcasters and tech companies
Dave Folsom
created to perform ATSC 3.0 testing and to study its marketing opportunities, is also represented at the ATSC booth. “Broadcasters are making tremendous progress as NextGen TV services are launched throughout the country, with nearly 50 cities now offering ATSC
4/12/22 12:01 PM