Nourishing the future in 2 12 Future Fortified: A Year in Review
Our Mission
Future Fortified is a global nutrition campaign helping millions of women and children gain access to the essential nutrients they need to lead healthy, enriched lives. From the moment a child is conceived, good nutrition is
charity cases, and time to invest in sustainable markets
fundamental for a healthy birth, ensuring her body and
that work for people, rather than making one-off donations.
mind grow strong, and ultimately enabling her to reach her full potential.
It is time for us to truly embrace the unique and powerful role each of us can play in ensuring good nutrition is available to
Good nutrition transforms lives, communities and the world.
all, and when we join together as a community, we can drive
It is the universal foundation of health, prosperity and
real change.
empowerment and, thus, is essential to tackling poverty and disease, a truth that leading economists, scientists and global
It is time to do more than build lists and make donation asks.
experts all agree upon.
We will build a dynamic community both offline and online to be active, passionate campaigners for global nutrition. And as we
Nonetheless, 2 billion people worldwide are suffering from
invest in sustainable solutions, we will raise public awareness
nutrient deficiencies. Today, more than 35% of childhood disease
and we will influence policy makers to make nutrition a priority.
is caused by under nutrition. And yet nutrition remains on the backburner––overlooked and underfunded.
Now, more than ever, is the time to act. The issue is challenging but achievable; the solutions are known and sustainable.
It is time for real innovation: new solutions, new models, new players and new energy that focus on truly sustainable and
We believe that this work will shape our collective future,
transformable outcomes.
a future fortified.
It is time to shift the paradigm in how we approach those in need, empowering them as active decision makers rather than
Future Fortified - www.futurefortified.org - @futurefortified
Children Inspire Design and other ETSY artists helped us give the gift that keeps kids growing for the holidays.
We’re building a movement.
Artist and children’s book author Dallas Clayton and HarperCollins bring the Future Fortified campaign to schools and libraries across the US.
We invited artists, business leaders, policy makers and influencers to join our table for real conversations on nutrition in Los Angeles, New York and Washington, DC.
Our mom and baby products are made in the USA with 100% organic cotton and soybased inks. Proceeds from each purchase help to fortify the future.
Amway and the NBA’s Golden State Warriors and Orlando Magic featured Future Fortified in December.
35,000 + Our community grew to 35,000+ fans and followers.
With Edesia, Living Goods and D-Tree, we put nutrition center stage at the Social Good Summit.
Foodily and their Tastemakers featured Future Fortified in their holiday cookbook.
Future Fortified was the official charitable partner of the 2012 Herbalife World Football Challenge mobilizing fans to raise their voice for global nutrition.
With our Kenya Fortified effort, we’re getting home nutrition packets to thousands of children and setting the stage for a nationwide program with the government.
Kenya Fortified
Our First Project: Investing in a Kenya Fortified In 2012, as communities in East Africa
This is just the first step. Over the next six
began recovering from record droughts,
months, health workers will continue to
our grassroots supporters and partners,
educate mothers about the importance
including Herbalife and DSM, came together
of good nutrition and the proper use of
to help Kenya by investing in good nutrition
home nutrition packets. And as we build
through the Future Fortified campaign.
awareness and educate families on home
Dozens of trained community health workers, like Gladys, walk door to door every day, visiting with new moms and educating them on good nutrition and the use of home nutrition packets.
nutrition packets and good child feeding A few short months after launching our
practices, we will also build demand for
campaign, we achieved our goal. And right
better nutrition. We are working alongside
now, your support together with community
the Kenyan Government and its partners,
organizations, local businesses and the
such as Feed the Children, to embark on a
Kenyan Government, is helping us reach
countrywide effort to improve nutrition for 1.5
over 20,000 children in southern Kenya
million children and simultaneously working with local suppliers to get home nutrition
This is possible because of a network of
packets into neighborhood stores and
powerful, local women: community leaders,
corner kiosks so mothers can access them
health workers, and mothers, working
every day at a price they can afford.
together to nourish the future.
Thousands of mothers like Anna, are now able to nourish their children and ensure they get the right vitamins and minerals to live, grow and learn.
Mothers visit women like Daphne, who work at health clinics to monitor children’s growth, provide monthly supplies of home nutrition packets, and organize support groups to share good feeding and child care practices.
Future Fortified - www.futurefortified.org - @futurefortified
We need to turn up the volume on nutrition, and the next four years are critical. We need screamers. We need you!
About Us
Connect
Future Fortified
Facebook and Twitter
Future Fortified is a global nutrition campaign helping
Stay connected to Future Fortified at
millions of women and children in the developing
facebook.com/futurefortified and by following us on
world gain access to the essential nutrients they
Twitter @futurefortified.
need to lead healthy, enriched lives.
GAIN Future Fortified is a campaign of The Global Alliance for Improved Nutrition (GAIN). GAIN is driven by
Shopping Fortified Do good while finding great gifts for moms and babies. Visit futurefortified.org/shop.
a vision of a world without malnutrition. GAIN
Learn More
supports public-private partnerships to increase
Check out futurefortified.org to dive deeper, watch
access to the missing nutrients in diets necessary
videos, and read blog updates.
for people, communities and economies to be stronger and healthier. With a current reach of
Contact Us
over 610 million people in more than 30 countries,
Got a question? Interested in partnership opportunities?
GAIN’s goal is to improve the lives of 1.5 billion
Contact us at contact@futurefortified.org.
people within the most vulnerable populations around the world through access to sustainable nutrition solutions.