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Issue 2.1 - Spring 2013


Jetting off refinerii Industrial Revelations BY Amber Conger

Boise’s Power Couples

complimentary copy

Chopping it up

with Sun Valley’s John Murcko



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StaFF & ContriBUtorS MagaZine StaFF eDiTor in CHieF Brian shields Managing eDiTor Jessica Doherty LiTerarY DireCTor adan David Callsen pHoTograpHY DireCTor Levi Bettwieser CreaTive DireCTor Kelsey Hawes FasHion DireCTor shaylinn Thompson Barlow FasHion eDiTor Kellie Levesque Business Manager Tai simpson evenT pHoTograpHers Keri anderson, David Buetow and John rathburn our talented team of writers, photographers, and stylists are listed with their respective articles. Cover pHoTo by pete grady

www.twitter.com/iam_Fusion www.Facebook.com/FusionMag www.instagram.com/fusionmagazine


THe voice oF THe valley

www.Fusion-mag.com 2

THe voiCe oF THe vaLLeY

Creative & Marketing Kelsey Hawes is a local freelance graphic designer and artist and has been Fusion’s Creative Director since our summer issue of last year. She has a BFA in Visual Communications from the University of Arizona, and after spending her final semester abroad in Italy on an archaeological dig, she made her way back home to Boise. see Kelsey’s work at kelseyhawes.com Dale Tu has been on the Fusion fashion team as a hair stylist since its second issue. With over nine years of experience in the industry he has not only traveled to Asia for additional training, but he has also represented and educated for brands like Marcia Teixeira Brazilian Keratin Treatment and currently: Kevin Murphy. After having worked alongside some of the industry’s greatest session and editorial stylists like: Kevin Murphy, David Glover, David Bamford, and Carl Reeves he is now ready to launch his own career as a session artist himself. “Fashion Kellie” Levesque Born and raised in Idaho, Kellie was always a small town girl with big city dreams. With four years of professional experience in the field of styling, fashion journalism, merchandising, layout design, photo shoot direction, and image consultation, she lives for sharing her passion for style with the world. When Kellie is not styling, blogging, consulting, or shopping, she deeply enjoys her life as a wife and mother. Kellie truly believes that fashion is all about loving the way you feel and portraying who you want to be through the clothing that you wear. Wear what makes you happy and never forget that “Everyday is a fashion show, and the world is your runway!”

Tai Simpson: is a transplant to Boise by way of the Nez Perce Indian Reservation. While at BSU, Tai was a student and community activist championing for Native American and minority rights and opportunities. At Fusion, Tai takes the lead as the Director of Public Relations as well as new business support. She’s been helpful in multitasking day to day operations and event planning. Tai brings to Fusion a fresh pair of eyes when brainstorming ideas, connecting with new and existing business partners, participating in community activities and growing Fusion’s reach and influence in the Treasure Valley. Shaylinn Barlow is Fusion Magazine’s Fashion Director. Following careers as a professional dancer, beauty consultant and real estate, she now acts as an Educator for Youngblood Mineral Cosmetics, and has been a featured hair model for Shear Genius’s Kim Vo. Shaylinn has also been a featured makeup artist for the renowned Kevin Murphy. She is passionate about all things creative and beautiful and Fusion is lucky to have her on board! Tia Lee: has been on the Fusion fashion team as a hair stylist since its second issue. Tia has been in the industry for over 14 years. She is currently a Regional Artisan for Keune International, training industry professionals in the art of Keune Color. She also been trained as a make-up artist by Sebastian. Tia is a firm believer in continuing education, keeping up with all the incoming and outgoing trends.

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the WRITERS drey campbell was born in Twin Falls, raised in Nampa, lives in beautiful Idaho. Drey has two degrees: a BA in psych and an LCSW. He works as a counselor and a professor, and loves to write and spend time outdoors. “I am 30 this year and have lived in Hawaii and Belgium. Most of my free time goes to adventures with my Dog Ginger, on my bike, or with my faith community at Harvest Church in Meridian.“ Alanna Love is a freelance writer and editor who loves crafting quirky fiction and thought provoking poetry, but can also do anything from restaurant reviews to beauty how-tos. She is currently working on a novel and a screenplay and when she is not writing she is a voracious reader aiming to read 1000 books before she turns 25 years old. Read some more of her work and find out more about the 1000 by 25 challenge at her blog, www.alanna-love.com.

Jennifer Sanders Peterson (aka JSP) is happily managing a diverse, talented team of writers and querying stories. She enjoys playing four chord songs on the ukulele, vintage dress shopping, California dreaming, finding any excuse to put on a costume, and attempting to do “manly” things with her boys. You can find her work online and in several literary journals, as well as catch her radio show The Writers’ Block on KRBX every Thursday from 12-1.

Dusty Aunan is from Sandpoint, Idaho. He recently graduated from Boise State with a degree in English. He’s putting it to good use while sitting quietly, waiting for the inspiration for his novel to come knocking. Maybe you’ve seen him in such i48 films as “Untucked”, “Beard’s Company”, and “Object of Affection”.


The Voice of the valley

Katie Olsen Mitchell is a professional writer/copy editor who enjoys the various genres of her trade - horror being one of her favorites. As a native Idahoan, and a Communications major at the College of Western Idaho, she loves spending time with her family and exploring the great outdoors. With a passion for creativity, she is currently working on a novel in her spare time while pursing new options, and having fun with it. http://www.facebook.com/katie.olsenmitchell Lizz Anne Naughton is a young writer who aspires to make the world a better place. She studied English with a writing emphasis at Boise State University, and loves fostering that passion by writing for local Boise publications. Lizz Anne loves writing about modern art, Human Rights issues, and allergy-safe food. She’s been writing for Fusion Magazine for about a year now, and helps edit material for the magazine’s website. Natalie Craig is a junior and mass communication major at Boise State University. Originally from Orange County, California this jetsetter always finds herself chasing after the big city. She has written for USA Today college, The Arbiter, and Collegefashionista.com. She loves fashion journalism and works on incorporating more of a fashion craze on campus amongst students. She first found her passion for journalism in college while writing about campus events and student life. She hopes to inspire her readers to chase after their dreams like she does. Adan David Callsen: With a liberal arts education, Adan joins the Fusion team as our Literary Director. Having spent over 4 years in Las Vegas managing Krave, the first ever Gay and Lesbian nightclub on the strip, while also working for Wendho Media for Vegas Seven Weekly. Adan is back in Boise now working the same formula for success. Manager of Barbacoa Grill and now part of team Fusion he hopes to use his keen eye and detail oriented skills to help bring you more with this issue and future issues! Known for his creativity and unique perspective we are excited to have him.

the Photographers Levi Bettwieser “Creative portraiture is my passion. When taking stills of people, no two frames will ever be the same. The opportunity to manipulate light, to create something truly artistic, is unmatched by any other style of photography. I usually only see the flaws in my work, which constantly forces me to hone my skills, and improve with every shoot.“ Photo by Von Giltzow Photography mellissa larson “I was born in Vegas but grew up in Southern Utah. I knew that I wanted to broaden my horizons so I decided to become a moderate transient and explorer. After living several very different places I somehow ended up in Boise. I do graphic design and marketing for a company called NLP Secure, which is a blast. If you haven’t heard of us yet, you will. My career allows me to pursue and enhance my passion of photography. My life experiences give me a unique perspective of the world and I love that I can express that through my photography. “ Keri Anderson “I was bitten by the Shutter Bug when I was about 8 years old and apparently, once bitten – the symptoms are chronic. I am a freelance photographer and the owner of Diamond K Photography, specializing in public/ private event candids, portraits, real estate listings and business marketing. My passion is capturing life as it happens. My work has been featured in several Downtown Boise publications, the MLS and I am the primary photographer for Thunder Mountain Line. Aside from photography, I am an office geek, a traveler, musician, vocalist, artist, a western horse person and a lover of culture that suffers from a nasty case of sarcasm.”

Pete Grady is an editorial and commercial photographer based in Boise, ID. He brings a background in painting and drawing to his work and technical knowledge from the aerospace and semiconductor industries. Pete enjoys camping, birding, astronomy and cooking and can be found in the mountains and deserts of the Intermountain West with his wife, Joyce, and dog, Ella. Tim Love is a freelance photographer who specializes in assignment, outdoor and humanitarian photography. His passion for being both behind the lens and in the middle of adventure has led him to photograph all over the world - from rural villages in Vietnam, sweeping desserts in Burkina Faso, North Africa, to mountain summits in North America. Always ready to capture what has rarely been seen or to make something familiar be seen in a new way. You can see some of Tim’s work at his website, www.timlovephoto.com. David Buetow “I became addicted to Photography when I was eight years old, and made my first camera out of a Quaker oatmeal Cylinder. I have spent my life developing my own style with a camera and over the years I have grown a loving relationship with the many artistic sides of photography. There will always be that moment in time when I wish I had my camera on me. To all the veterans, I hope you never lose your passion for the arts, and to all the up and coming photographers; I hope you find your diligence in working to improve and decipher your own style. “ Peter Carrera is an energetic, creative, local professional photographer who’s joy comes in shooting unique photography. He studied finance and business and has been very successful with his art throughout the valley. He is now happily married to the love of his life Kari! Peter enjoys constant travel, friends and family and anything adventurous. Leading and volunteering at his local church keeps him busy, grateful and enjoying every moment! Search Peter Carrera Photography for YOUR shoot today!

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letter FroM the editorS

Brian ShieldS Here it is the first issue of Fusion Magazine for 2013. When i decided to start Fusion i was warned that we would quickly run out of material to write about after a couple years. February 20th marked my second full year in Boise and i feel that statement couldn’t be further from the truth. The growth that i’ve witnessed in just two short years has been remarkable! We are excited for the opportunity to play our part in adding to the progression of the city by highlighting its people, places, and all the things that make Boise one of the fastest growing cities in the nation. We are also eager to take Fusion to the next level this year. We’ve spent the latter part of 2012 with our ear to the streets listening to every compliment, complaint, rant, rave, and suggestion from both fans and critics alike. The insight that we received allowed us to develop a plan of attack with the goal of expanding our brand past the Treasure valley and greatly increasing the interaction between Fusion and our reader base. We plan to do this by increasing our social media presence, and community involvement. We also added to our team of writers and brought on adan David Callsen as our new literary director. adan’s experience will be valuable in adding structure to our writing team and help cut down on mistakes. He will also assist us in our focus to increase the entertainment value of the magazine while we continue to provide lifestyle tips and coverage of all things cool and relevant to the young professionals of Boise. along with the improvements we are making to the magazine we want to continue improving our events and promotions. Look out for our rock the runway, Fusion Magazines first ever fashion show taking place april 21st at the grove Hotel.

photo by Levi Bettwieser

Follow Brian on Twitter @bigshotbrian instagram: @Captainof dacoolkidz

in this issue we feature some of the valley’s power Couples, couples from all walks of life who are making it happen professionally while maintaining a happy home. We also cover some cool new business you have to check out, and awesome events to help you wrap up this winter. i hope you enjoy our first issue of the year and we look forward to continuing to be you “voice of The valley”. Thanks, Brian shields editor in Chief


THe voiCe oF THe vaLLeY

letter FroM the editorS

JeSSiCa dohertY it’s been a wild year and half since the day i walked into the office here at Fusion. starting as a recommendation from a friend and ultimately an excuse to not settle on a boring day job, it’s quickly become Home. even though there have been plenty of other opportunities to move on, the passion that i absorb on a daily basis from working with our community has kept me coming back for more. The relationships that i have made here at Fusion and around the community have enriched my life and motivate me to bring the energy i do day in and day out. in my current role as Managing editor it’s finally apparent to me that my passion and dedication for Fusion and Local Business and Culture are undeniable, i just can’t get enough! i’m excited for the role Fusion gets to play as Boise continues to grow and i’m looking forward to the opportunities it will provide me to meet and build relationships with people all over Boise that share the same passion for Boise to succeed. a huge Thank You to all of our supporters and contributors, we do our best to bring you a quality publication that really does reflect the community and the wide range of dynamic people who create it, we hope you enjoy! Here’s to 2013!

Jessica Doherty Managing editor photo by Mellissa Larson Mua: Justin Brady Hair: Dale Tu

Connect with Jessica on instagram and Twitter: @jesdoherty

Fusion Magazine v.2.1 spring 2013 7

Online Payment & Donation Portals Smart Phone Payments Credit / Debit Card Terminal Special Event Fundraising Solutions Shopping Carts & E-Commerce Remote Deposit & Electronic Checks Information Security PCI Compliance Consulting


THe voiCe oF THe vaLLeY

Fusion Magazine v.2.1 spring 2013 9

page 18

page 44

page 54

page 50

page 12

Chopping it up with Chef Murcko

page 34





44 FITUSA Bodybuilding.com 50 SPORTS Bronco Tennis 52 MUSIC DJ K-Sean 54 POWER COUPLES 70 RIDES 72 REEL FOODS 76



Fusion Magazine v.2.1 spring 2013 11


The Voice of the valley

Chopping it Up with Chef Murcko WRITTEN By Brian Shields

Photography by Pete grady

In his prime Michael Jordan retired from the Chicago Bulls in order to play minor league baseball and Jennifer Lopez placed a hold on an aspiring acting career in order to chase her lifelong dream to become a recording artist. We all know how both of these stories turned out. Jordan became a spectacle for a summer batting .202 for the Birmingham Barons while committing 11 errors before returning back to basketball to continue his dominance. Lopez on the other hand went on to become a pop superstar selling over 70 million records. Although they had different endings to their stories, both of J. Lo and Jordan were driven by the desire to leap past their levels of comfort and succeed where many thought they would fail. Enter Chef John Murcko, recognized by Salt Lake Magazine as the best chef in Utah, vice president of culinary services and overseer of two dozen dining concepts in Utah until deciding to accept a position as director of culinary operations at Sun Valley Resort. Chef Murcko was riding high in Park City with everything he touched turning to gold but the allure of restoring Sun Valley’s restaurants to the top notch status enjoyed by the ski slopes was an opportunity that Chef Murcko couldn’t pass up. “There’s so much history, there’s been so many great restaurants, and so many great places to visit. I wanted to come and continue those traditions as well as grow them. I want to take those traditions and make them relevant today,” explains Murcko. Chef Murcko relocated his wife and two kids to Sun Valley in August of 2012. His family took a quick liking to the safety and family atmosphere provided by Sun Valley creating a seamless

adjustment while allowing Chef Murcko to focus on the task at hand. Chef Murcko’s first task was to analyze the current system and staff. “Everything has to be studied to find out what needs to be strengthened. Evaluations are the first part of it, and then you can grow everything together and achieve a balance” says Murcko. “Because of television shows like the ones on The Food Network, people have become really passionate about dining.” Chef Murcko brings to Sun Valley an understanding of what customers want in a dining experience, realizing that satisfaction not only comes from the quality of the food but the ambiance, service, efficiencies, and the operational side of the industry that dinners never see. As the director of culinary services Chef Murcko’s fights on two battlefields fields, the kitchen and the front of the house, requiring a strong knowledge of not just food but business as well. His work with highly renowned restaurateur Bill White in Utah prepared Chef for the obstacles he faces with the business and financial side of running a restaurant. “He studied at Cornell so he has a strong business sense. He helped to develop me as a leader and a business operator” explains Chef. Chef Murcko and Bill White went on to open several restaurant concepts together, all before his arriving to Sun Valley. The Sun Valley Resort and lodge houses fourteen restaurants, managing them all is no walk in the park. When asked his strategy on systematically overseeing such a large project Chef Murcko replied “I studied the organization chart and

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changed it dramatically.” He broke the resort into two regions and appointed directors and executive chefs for both regions allowing him to work ON the business rather than IN the business. “I don’t believe any complex business can operate with too many people that report directly to you”, explains Murcko. The continued execution of his management team gives the chef the ability to focus on all areas of operation with the confidence that his team can successfully implement his improvements. Chef Murcko makes his impact felt on the food served at the restaurants by making adjustments to the menus that insure that the food is consistent with the branding of that particular eatery. “You must be clear on the brand, if you are at Trail Creek Cabin there is Rocky Mountain cuisine, if you’re eating at Roundhouse you are enjoying a European inspired cuisine, it was built on an Austrian theme.” After writing the brand standards Chef focused on education and product knowledge. Equally important to his overhaul to was work on the retention of personal. Resort staffs commonly suffer from high turnover across the board. The inconsistency of frequently replacing cooks can be detrimental to the quality of food.


The Voice of the valley

Throughout his career Chef Murcko has always placed an emphasis on using locally grown produce. As a young child until his adolescent years gardens were always a staple at his home. This helped to spurn a love of fresh vegetables while helping him gain an appreciation for the hard work required growing healthy produce. His commitment to local farmers has continued since taking over at Sun Valley Resort. “If you understand where the food comes from and it’s not just a case off of a truck you develop a passion and that passion transfers to the food. When you get to know the people in the community producing the food they begin to hand pick foods for you because they understand your application. If you support the community you’re in they will support you”, explains the Chef. Chef Murcko’s skills at garnering support were sharpened in rallying the local farmers but the full test came while gaining the trust and loyalty of his own staff. Often when you are the new kid on the block acceptance is not readily given. Coming in with an impressive resume, accolades, or fanfare, can make the process all the more difficult. Chef Murcko was able to win over his staff by taking a genuine interest in his team, and not pretending “It’s about getting to know your people and building a relationship, getting to know who they are as people. You

also have to find out their concerns but then more importantly address those concerns. It took me three months to get to know everyone”, explains Chef Murcko. To aid in his efforts of constructing his team Chef Murcko brought in three key players that he’d preciously worked with in Utah, a business manager, a chef, and a general manager. With most of his key components in place and implementation of his system complete, Chef Murcko’s next focus is to increase education on all levels, he believes strongly in making sure that everyone in the kitchen and front of the house know as much about their job and roles as possible. He believes that knowledge and preparation equate directly with quality and a better overall dining experience for customers. “Now is the time to really grow. Once you have the trust of your team and you have them behind you, only then can you really start to grow and improve the business. The next twelve months will be exciting for the Sun Valley’s food scene and my team. I really feel good about the people that we have working here. I think it’s going to a great summer. This summer offers a lot of opportunity for me and next winter we will be able to apply a lot of the things we learned.”

Chef Murcko has solidified himself as a triple threat in the executive chef world. He has shown great leadership with his staff, he understands the commercial side of running a restaurant, and most importantly he is a wizard in the Kitchen. During our stay in Sun Valley we were privileged enough to have Chef Murcko prepare a special lunch for us that was nothing short of amazing. Trout salad, bison burgers, cheese fondue, and smoked salmon were just a few of the delectable dishes prepared for my staff and I. Chef Murcko’s mastery of food and flavor were on impressive display. Sun Valley is a special place rich in tradition. In was the birthplace of the world’s first ski lift and it’s continued to stay on the cutting edge of technology when it comes to skiing. With glimpses of the economy rebounding and ever growing improvements and expansion of both Sun Valley and Hailey, the resort is preparing for a renaissance of the days when Sun Valley was a hot spot for yearlong entertainment. Chef Murcko takes his role in leading the resurgence of the restaurant scene seriously. After a weekend of watching him in action it’s evident they have the right man for the job.

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In the midst of modern day, Sun Valley, Idaho still has a sense of old Hollywood nostalgia from the Historic Sun Valley Lodge to the vintage Liberty Theatre. Sun Valley used to be the stomping grounds of Hollywood’s elite from the Hemingway’s, the Kennedy’s, and even tinsel town’s very own, Marilyn Monroe. Today Sun Valley is still frequented by many business executives, celebrities, professional athletes, and the like. The presence of old Hollywood charm was brought back to Idaho during the second


The Voice of the valley

annual Sun Valley Film Festival. The festival took place in Sun Valley during March 14-17th. Directors, producers, talent, and media from all over the nation arrived to Idaho to promote films, attend events, and network. The festival showcased over 30 films and documentaries, which were shown at local venues including Magic Lantern Cinemas and NexStage Theatre both in Ketchum, Idaho. Other venues for the film festival included the Sun Valley Opera House in Sun Valley, Idaho and the Liberty Theatre in

Hailey, Idaho. The Sun Valley Lodge was also hot spot during the festival with many celebrity guests. The Sun Valley Film Festival’s Headquarters also featured refreshments for pass holders and was conveniently located at 251 North Washington Avenue in Ketchum. With a variety of events and a multitude of quality films, the Sun Valley Film Festival was a sweet success. At the Jodie Foster Coffee Talk on March 17th, I had the pleasure of meeting representative Christopher Albert, Vice President of Global Communications from National Geographic along with Mayu Mishina, Senior writer and Publications Manager of The African Wildlife Foundation. The two were present to launch a campaign known as the Wild to Inspire short film competition. The goal of this competition was to inspire participation of both local Idaho filmmakers and filmmakers from across the country. The winner of the short film competition will receive an all expense trip to the Sun Valley Film Festival in 2014 and a trip to Tanzania, Africa. Some of the popular films that National Geographic brought to the Sun Valley Film Festival included National Geographic’s The Wild West and Kingdom of the Oceans. Zions Bank, was a sponsor at this year’s festival and hosted the Hollywood Heritage event at the Sun Valley Lodge. During the event, I caught up with actor Will McCormack. Will informed me that he has been involved in several Hollywood projects including 2003’s Christmas classic Elf opposite Will Ferrell. McCormack also starred in the 2012 movie Celeste & Jesse with the talented, Rashida Jones. Will has been involved in television shows such as CSI and The Office. At the Sun Valley Film Festival, Will McCormack hosted the Screen Writers Lab where he answered questions and gave insight to both filmmakers across the country and to local Idaho filmmakers. Will said that he was glad to be a part of the Sun Valley Film Festival and hopes to continue his involvement with Idaho filmmakers through Sun Valley Film Festival in the future. Although Will McCormack was in attendance other A-listers included featured celebrity guest, Jodie Foster. On March 17, at the Sun Valley Film Festival’s Coffee Talk event, I interviewed the academy award winning actress Jodie Foster. Jodie said that she has been coming to Idaho for years to escape the madness of Los Angeles. Jodie loves Sun Valley because it is a sanctuary of pristine beauty. It is Foster’s Shangri la. During our interview, Jodie said her career is more focused on directing where a number of years ago she was solely acting, in such film hits as The Silence of the Lambs and Panic Room. Foster is empowered by her role as a director and hopes it will inspire other women to join the ranks of the industry’s movers and shakers. During the coffee talk, Jodie also touched on her childhood. Foster began acting at age 3 and feels as though she lost a part of her childhood but is glad to be involved with what she loves, filmmaking. Foster graciously answered questions from fans, locals, filmmakers,

and especially enjoyed answering children’s questions about filmmaking. Although Foster was present at the festival, both Barbara Kopple and Mariel Hemingway were also honored guests. I spoke with New York based director Barbara Kopple, who was asked to direct and orchestrate the documentary Running From Crazy, which was filmed in Ketchum, Idaho. Koppel has directed and produced over 20 documentaries and is especially famous for documentaries, which include Shut Up & Sing, Havoc, and Harlan County USA. Oprah Winfrey served as the executive producer of the documentary along with Erica Forstadt and Lisa Erspamer. When I interviewed Kopple, said she felt as though she was a member of the Idaho community during filming since everyone she came across was so cordial. Koppel commented on the air quality and the beautiful presence of Idaho and the fact it was a great escape from her life in the Big Apple. Kopple mentioned that she would like to visit Sun Valley in the future and hopes to be a part of the Sun Valley Film Festival in 2014. The documentary, Running From Crazy helps bring awareness not only to the legacy of the Hemingway family, but also sheds light on the need for public awareness of mental illness and suicide. The documentary, Running From Crazy, stars Idaho’s very own Mariel Hemmingway, which I had the pleasure of meeting at the House of Luxury event and Creative Coalition event at the Sundance Film Festival in Park City, Utah this past January. Mariel Hemingway is granddaughter to the late, Nobel Prize winning writer, Ernest Hemingway. Mariel was glad to be a part of filming in Idaho as it is representative of her roots and upbringing, along with the trials and tribulations her family when faced with fame and mental illness. Mariel’s sister, Muffet Hemingway, a current resident of Sun Valley, also stars in the film. Video footage from the 80’s of Mariel’s father, the late Jack Hemingway, along with her late mother Byra Whittlesey is also present in the documentary. The late Margaux Hemingway’s presence in the documentary adds a glamorous yet turbulent, look into the life of fame and its impacts on the Hemingway family. The Hemingway legacy will forever be apart of Idaho culture. After interviewing Director of the Sun Valley Film Festival, Candice Pate, I learned more about the vision for the festival in 2014. Pate said “The attendance from last year to this year has doubled. I am so pleased with the results. Next year in 214, the festival will be March 13-16th”. The Sun Valley Film Festival is putting Idaho on the map and giving it the notoriety that it so willingly deserves. Be sure to attend the third annual Sun Valley film festival next year in Sun Valley, Idaho to support local Idaho filmmakers and businesses. For more information on the Sun Valley Film Festival be sure to check out www.sunvalleyfilmfestival.org. See you next year at Idaho’s very own, Sun Valley Film Festival.

Story written by Elizabeth A. Fraley Fusion Magazine v.2.1 spring 2013 17


Spring Fashion Photography: Sara Byrne & Dylan Howell

Hair Styling: Dale Tu & Tia Rosenkrance Makeup: Shaylinn Barlow Wardrobe Styling: “Fashion Kellie” Levesque & Shaylinn Barlow Models: Elias Kamplain Mercades Maughan Rachel Culver



The Voice of the valley

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The Voice of the valley

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The Voice of the valley

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Fashion Credits page 18

Black overlay Lace Dress Buckle, Bird Detail Belt Francesca’s Collections, Lace sequin Handbag Buckle, Lace Wedge sandal not rated at Buckle, Black Lace statement earrings Laurie Anne’s Creations. navy Blazer Cremieux at Dillards, Blue Floral print shirt Dillards, White Linen Cargo pants Caribbean at Dillards, pocket square Dillards.

page 23 Lace overlay Top i.n. san Francisco at Dillards, green Leaf Drop earrings Laurie anne’s Creations, Headband Francesca’s Collections, Floral Cropped Jeans nYDJ Kendall at Dillards, rosette Bracelet rue 21. Mint stone necklace Dillards, White Lace Detail Tank Daytrip at Buckle, Coral Lace shorts Catch My i at Dillards. Blue seer sucker Blazer, Yellow polo, newsboy Cap, and Coral Mens shorts all Cremieux at Dillards.

page 20 silver Metallic Bomber vintage, White polo Murano at Dillards, Dot Tie Dillards, Jeans Levis at Dillards, shades BKe at Buckle.

page 21 Mint Foil Top Francesca’s Collections, Faux Leather studded skirt Francesca’s Collections, Collar necklace H&M, Cuff Bracelets vince Camuto at Dillards, Metallic Detail platform sandals steve Madden at Dillards. gold Tone suit Jacket perry ellis, gold sheen scarf Dillards, pink shirt express, vest vintage, Jeans Levis at Dillards, Metallic Detail High Top sneakers rue 21. Cream Chiffon studded Top Double zero at Buckle, gold Foil shorts Daytrip at Buckle, gold studded Wedge sandals not rated at Buckle, Fringe necklace Forever21.

page 22 scarf vera neumann, Top express, necklace vince Camuto at Dillards.


page 24 Colorblocked Lace insert Dress Flying Tomato at Buckle, Belt Buckle, Headband Francesca’s Collections, green Leaf Drop earrings Laurie anne’s Creations, sandals vintage.

page 25 Metallic Detail Babydoll Dress Francesca’s Collections, gold Laser Cutout Bracelet Francesca’s Collections, silver Wave Bangles Dillards, Metallic envelope Clutch Macys. silver Metallic Bomber vintage, White polo Murano at Dillards, Dot Tie Dillards, Jeans Levis at Dillards, shades BKe at Buckle.

page 27 green pants Cremieux at Dillards, Colorblock shirt H&M. polka Dot Top Forever21, White shades rue 21.



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i aM FUSion

wHo: seattle native Josh Loubek, Director of Judging and cofounder of the association of Freeskiing professionals (aFp), head judge of the X games and russian olympics. recently named one of espn’s top 50 most influential people of action sports.

mom and pop shops. We try to make sure that they have the coolest product and that they have knowledge of the product to pass on to customers so that they can sell it. it’s kind of like a sales job but it’s a great product, cool brand and cool company, so it sells itself.”

wHaT moTivaTeD Him To co-FounD THe aFp? “There wasn’t a really a thorough judging program they had going. after a couple of X games i went in and said lets just get a whole bunch of athletes together and then from there we came with how to make that work from a judging progress. We came up with a general philosophy to keep it progressive, ‘judge by your peers’ and it continued to roll. i got voted in as head judge that year and after that we did more and more and i started getting calls from europe and Japan and all these places asking me to judge. The aFp is what we have done to establish structure. i have gone out and educated judges on how to do this.”

His monTH in a nuTsHell: “This month was pretty interesting. it started off with a trade show with snowsports industries america in Denver, it’s the biggest one. We were there for four days and we were showing next year’s product. There were parties every night. The day after that i turned around and flew to switzerland. i fly into zurich and then st. Moritz by train and get to st. Moritz and judge an Fis slope style event for about five days. There are beautiful mountains there so i got to ski and judge. From there i had to bolt to russia flew to Moscow down to sochi . i spent a week there doing a test event for the olympics for the ski halfpipe. We get to ski on the down days and we get to check out the city and ski resorts. Mean while there are all the pro skiers and snowboarders there so i got to hang out and meet new people and old friends. Then i flew back and i’m here in Boise this week. Then next week i go to norway and i do a world championship ski halfpipe in oslo in the city. it’s really cool, it is in the city so the halfpipe is in the middle of it all. i take a train up to voss, another ski resort 6 hours away and then i do slope style world championship. Then i fly back to Boise.”

Being an oaKley rep: “The territory opened and i got this job. initially they were one of my sponsors when i was skiing and so when i was 26 and i was retired from skiing i needed a job and oakley told me they had a job in idaho. i didn’t know much about Boise so i came down, checked it out and i loved it. i represent all of the sport accounts from skiing, snowboarding, bike, golf and all of the local


THe voiCe oF THe vaLLeY

Josh Loubek Is fusion

WRITTEN BY By Natalie Craig

FROM SEATTLE TO BOISE: “Five years ago I moved to Boise, and I love it, I absolutely love it. When I got out here it was sunny and it was like a little mini Portland. Boise has a cool downtown area and it’s chill out time for me. I go golfing, play tennis, and hang out with friends. My wife and I love that part of Boise, but I travel so much so we kind of bounce in and out of here a lot. HIS INVOLVEMENT IN BOISE: I started Team Shred, it’s freeskiing team at Bogus Basin. I try to work with bogus basin and help them develop a park and give them ideas. WHAT HE LOVES ABOUT BOISE: “I love all the buildings that are going up, the Jump Project, Whole Foods and Trader Joes is coming. I am a big fan of all this stuff coming to Boise. I hope that Bogus Basin continues to do more with making a terrain park and maybe a ski halfpipe. To me it feels like a blend of a cool college town and then a big ski town. It’s a very active city and that is what I love about it. In 10 years I hope its more biker friendly and we continue to have more growth downtown and I love the university. Were big fans we try to go to all of the games.”

skiing and I decided to go a whole other direction and go pro. Everyone told me not to do it, it was early on and I said ‘well I’m going for it.’ It made a huge difference I ended up making money before everyone else did and it really helped my whole ski career. So that was a big part of my life and skiing. It’s also a big general lesson that doesn’t have to be super thought out, but just go for it sometimes.” HOW HE GOT INTO FREESKIING: “I was kind of one of the guys who started freeskiing in the beginning, a while back when we started that. I was skiing freestyles and moguls. Then we went into ski half pipe and ski slope style, which was started by snowboarding. I did freeskiing for a long time and I did three different X Games. I traveled around the world for about six years, I was sponsored, and I helped introduce the sport to the world.” HUMBLED BY SUCCESS: “I was among the top 50 most influential people in actions sports in the world according to ESPN. I was voted 33. It’s kind of a cool thing. The people who are on the list are like heroes of mine. It’s very flattering and I am so humbled to be a part of this.”

A MOTTO HE LIVES BY: “Making your own tracks, It’s kind of cliché, but there was a point when everyone was doing one thing with

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SILENCE WRITTEN By ALANNA LOVE Feel the beat! Pump up the volume! Make some noise! The decibels are climbing and slicing through our eardrums as we say, welcome! Welcome to the modern world. A world that is pulsating with a frenzied clamor that never ceases. Not only has modern culture made the perpetual presence of noise normal to us, but little by little we have grown dependent on it. Because in unexpected moments, when the playlist ends or when the traffic dies down, the foreign substance of silence slips in around us, and we feel uncomfortable, desperate for the noise to come back. And why would this bother us so much? Because in silence there are no more distractions and all you are faced with, is you. It’s as if the mute buttons were a mirror that reflects our souls, and we’re all afraid to see who we really are. We’re conditioned to live in noise. To fear the silence, but what amazing things can be discovered in the nooks and crannies of still moments? Because for those who are brave enough to face the quiet and still their own hearts and minds to the subtle rhythm of the stillness, amazing things happens. It’s as if your soul were a road map, and in the quiet you begin to unfold within yourself, the dimensions of your inner world expanding, and you find yourself to be full of far more dark shadows and bright sunrises than you ever knew you could contain. It can be frightening to see it, but it can also be beauty in its rawest sense. And when you leavethat quiet nook, that sanctuary of stillness, and slip


The Voice of the valley

back into the noise saturated world, it’s almost as if you still carry a little of that stillness in your heart. And no one can take that away. So be brave and be still for a while. Who knows what you may discover?

How To: Find a quiet place – You can’t quiet yourself until you find an atmosphere that matches the intended state of your soul. Find a bench in a park, a spot besides the river, a calm coffee shop, or some other place where the pace slows down and you can put aside any distractions. Find the off switch – Technology is not conducive to silence. Shut off your computer, your phone, and anything else that might try to start the noise again. If however you want some quiet instrumental music, you can cheat there, since soft music can still the soul. Find something to unwind you – Something like reading a book (no thrillers or anything else that will make your pulse rate go up too high), or closing your eyes and focusing on breathing, or drinking a cup of herbal tea.

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Art Refinerii Industrial Revelations by Amber Conger Conger knew from the moment she discovered her passion for steel work that she wanted to “go big.” She explained that living in Boise, where there’s actually space to fill with public art, has made her dreams start to become her reality.

WRITTEN BY Lizz Anne Naughton Photography BY Peter Carrera 34

The Voice of the valley

Fusion Magazine v.2.1 spring 2013 35


reFinerii arT amBer conger “PUBLiC Art iS A Different BALLGAMe” amber Conger, the owner/creator/artist behind refinerii, and her steel art work have made a big presence here in the Treasure valley. she started at saturday Market, moved to Dawson’s Coffee shop, then featured herself at art in the park. she’s been commissioned for work across western and central idaho, making stops at artizen gallery in McCall and the gallery at Finer Frames in eagle. But her movement hasn’t been contained to just our state, she’s even gone to portland with some of her work and has hopes of stretching out further. so, who is amber Conger? after growing up in the tiny town of Challis, idaho, Conger moved to seattle, working as a flight attendant. Four years later, looking for something different, she headed back to idaho and settled in Boise. Conger started her artistic career by mastering faux finishes. Beyond that, her interests turned to more three-dimensional work—that’s when she discovered steel. “You can build anything from jewelry to buildings. i’ve been working with steel for about eight years now,” Conger calculates. Her work started with small sculptures and necklaces, earrings and bracelets. “Trophies and jewelry--they’re still my top sellers,” Conger says. “and they continue to get more popular.” Conger mostly works solo but recently partnered with a fabrication shop in star to assist with her bigger projects, like public art works. “public art is a different ballgame, but i really like it.” Conger has pieces in Meridian parks and is constantly applying for more projects to install. “The public art scene here in Boise—that’s


THe voiCe oF THe vaLLeY

been a really big part of my movement. Boise is the perfect size and has great art programs to help artists who are just starting out.” Conger knew from the moment she discovered her passion for steel work that she wanted to “go big.” she explained that living in Boise, where there’s actually space to fill with public art, has made her dreams start to become her reality. “it’s fun—there’s something about those big projects. You know they’re going to stay there for generations.” it’s apparent from these kinds of quotations that Conger isn’t just serious about her work, but incredibly passionate as well. Her goal for public art is to create something accessible for everyone to enjoy. The work put out by Conger and refinerii meets those goals perfectly—accessible and enjoyable. The trophies she designs, for example, have bending sheets that look like origami--but connected to industrial edged stands for a large presence. recently, refinerii’s trophy designs made an appearance in a unique venue: nasCar . “The nra was the big race sponsor, and the theme was honoring servicemen--so we designed a trophy that was a collage of guns and wings... it’s crazy!” This piece isn’t something Conger would usually produce, but shows her style is adaptable enough and that she’s willing to take some risks that nearly always come with a reward. Conger also disclosed to me that she’s working on an installment for the World Trade Center Memorial in new York City this spring. The design has been sent to fabrication and is currently in the works. even Fusion

Magazine was lucky enough to have our first annual “i aM Fusion awards” trophies crafted by Conger and her refinerii genius. The products used to create refinerii’s art are another element to the style’s originality. “i use mostly scrap material and try to use recycled pieces whenever i can. it doesn’t happen all of the time, but i try my best to reuse.” she started going to the scrap yards right away, mostly because of the prices of steel. and while steel is usually the main component, aluminum, copper, stainless steel, and/or brass are also used. The different colors, weights, and textures of each medium add depth and dimension--which are signature to refinerii. Conger runs her business mainly out of her home. she has a metal working shop with an apartment nestled on top where she resides with her sweetheart and her cats. Her homestead is located “on a big lot on the outskirts of town,” she described; which gives her peace and quiet for creating. Conger confessed that this is the first time she’s not had to work out of her own garage, and having a real shop with extra elbowroom has really helped bigger projects to be dreamt up.

ger builders and space to get as many pieces done as possible. “The line that we’re putting together, that’s where i’m going in the future,” she informed me. Conger admits there are galleries from all over wanting some refinerii pieces for their studios. “i can’t make enough, physically, to get it all out there. i’ve realized i need help to keep up with demand.” even though i could hear stress in her voice when she told me about the daily chaos of last-minute trophy orders, she seems glowing with pride about the work she does. This year, refinerii was a contestant in the prestigious raW awards. Though winning is what’s on every artist’s mind, simply being nominated is a huge honor for artists. unfortunately, refinerii didn’t take first, but did capture the second place spot. shortly after the awards, Conger wrote on her blog: “Honestly, i’m disappointed... But that’s the way things go.” and, with a smile she continues to say she’s very glad she did the raW shows, and is considering trying again next year. This genuine response makes Conger a true artist--one who takes what she’s learned, and continues to do what she loves.

With all the space, her work has grown bigger—in demand and size. so much bigger, that the fabrication shop she partners with has put a collection of hers into production. Conger clarified that her work isn’t being “mass produced”; she just needs the big-

Check out Refinerii’s website for more information: www.industrialrevelations.blogspot.com

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Fashion Guide Sharp Looks For Every Budget

pHoTograpHer: Levi BeTTWieser sTyling: sHaYLinn THoMpson BarLoW & KeLLie LevesQue maKeup: sHaYLinn THoMpson BarLoW Hair: DaLe Tu moDels: rYan rasMussen & paTisse guMiensKY seT courTesy oF: Boise HunTer HoMes


High End Him: Black Shaneel Jacket - (Leonardo Valenti at To The Nynes) $405
 Grey Shirt - (Leonardo Valenti at To The Nynes) $125
 Black Dot Scarf - (Polo Froni at To The Nynes) $135
 Pocket Squares - (Carrot & Gibbs at To The Nynes) $60ea. Slim Fit Dark Jeans - (Levis at Dillards) $40
 Double Buckle Shoes - (DSW) $150 OUTFIT TOTAL: $975

Her: Black Leather Sheath Dress - (MSSP at Dillards) $118
 Silver Sequin Blazer - (MM Couture at Dillards) $128 Silver Drop Necklace - (Vince Camuto at Dillards) $48
 Silver Hardware Cuff - (Vince Camuto at Dillards) $80
 Oxblood Clutch - (Kate Landry at Dillards) $70
 39 Cap Toe Bootie - (Jessica Simpson at Dillards) $140 OUTFIT TOTAL: $584

Mid Range


Her: Gold Sequin Bubble Hem Dress - (RAG Boutique) $175 Rental Coral Oversized Clutch - (Runway Fashion Exchange) $10
 Pink Sparkle Platform Shoes - (DSW) $70
 Gold and Ruby Necklace - (Jessica Simpson at Dillards) $38 Gold and Ruby Stud Earrings - (Jessica Simpson at Dillards) $25 Gold and Ruby Bracelet - (Jessica Simpson at Dillards) $35 OUTFIT TOTAL: $353

Black Jacket - (Calvin Klein at Dillards) $98
 Tan Printed Shirt - (Calvin Klein at Dillards) $80 Grey Vest - (Calvin Klein at Dillards) $80
 Red Slim Fit Pants - (Iron Co. at Dillards) $30 Black Dress Shoes - (Josef Siebel at Dillards) $160 Black Bow Tie - (Dillards) $30 OUTFIT TOTAL: $478

Low End Him: Grey Sweater - (TJMaxx) $15 Neon Accent Shirt - (TJMaxx) $22
 White Tie - (TJMaxx) $10
 Velveteen Corduroy Pants - (TJMaxx) $30
 Grey Wing Tip Shoes - (Cole Haan at Dillards) $168 OUTFIT TOTAL: $245

Her: Navy & Silver Dress - (Francesca’s) $54 Collar Necklace - (Francesca’s) $18 Navy Satin Clutch - (DSW) $30 Silver Glitter Peep Toe Pumps - (Forever21) $30 OUTFIT TOTAL: $132


Health And Wellness

Boise Blues WRITTEN BY Drey Campbell, LCSW – Advisor on Health

Depression is different for everyone, except the unifying theme that it is a terrible nuisance. I have worked in the mental health field for eight years and have seen the disease wreak havoc on all aspects of the human experience. I recently met a dentist named Chad Roskelly who experienced a severe depression and narrowly survived to write a book about it called Behind the Veil of


Depression. It is his mission to inform the general public that our society is living blindly in an attempt to selfishly serve them instead of a bigger purpose, i.e. a spiritual, governmental, societal, or global theme. After reading the book, inspiration directed this article to provide some basics about the “black fog” that is depression.

Depression biologically is understood as lacking certain neurotransmitters in the brain that lead to happy feelings. The Bible of the mental health field, known as the “DSM” Diagnostic and Statistical Manual defines depression by various stages, some including: episodic, recurrent, mild, medium, severe, and chronic. Depression is different for each person who suffers – thus, determining if you are going through the blues can be difficult and typically doesn’t follow a blueprint. Some tips to help you realize if you are depressed are as follows. Pay attention to your thought processes. Actually take time and listen to what is going through your head. If you put down your Ipad to decompress at home and your mind is incessantly telling you how worthless or terrible you are, this could be a sign that you’re not functioning at maximum capacity. If you can’t sleep or are sleeping way too much, this is another sign things may be off in the gray matter. Humans require sleep to function properly, and the body/brain will decline without proper amounts. Are you doing the things you typically enjoy? If avoiding the games with your buddies you haven’t missed in years seems a new habit, this could be cause for question. It also needs to be stated that if you are having thoughts about ending your life, or know someone who is, call the authorities immediately. There are many more symptoms that can be researched on credible medical websites on the net. I advise however not getting sucked into forums for hours reading about hopeless personal accounts and medicine terror tales. Stay positive. If you have realized you’re feeling lower than normal, take some steps to get yourself moving in a positive direction. It is common knowledge that both exercise and sunshine can help to eliminate feelings of depression. Boise has many options to get both. Get out of your house, discover a new hobby, and listen to some uplifting music. I personally love Tom Petty for my mood enhancement, take a class, and move your attention off of yourself. As stated in Dr. Roskelly’s book, learn to work toward a higher cause. Whatever the cause is for you personally put effort into something where you find big-picture value. Make yourself, your neighbor’s life, or the world a better place. If you need more help, there are many professionals in the area willing to help. There is nothing wrong with getting assistance; even the best athletes have trainers. It is never too late to pursue happiness.

Book Review

If you have ever been depressed or know someone who has, words can hardly describe the symptoms. In his book Behind the Veil of Depression; Finding the Strength Within, Dr. Roskelly’s writing uses a delicate balance of sharing his personal experience, professional psychological theory, and God’s word to explore what depression is, how it is treated, and what worked as a “cure” for his battle with mental darkness. Dr. Roskelly is a local dentist who has served the treasure valley for many years and after his own battles, feels driven to help those suffering from depression. No matter what denomination you claim or what spiritual belief system you harbor, the honest human experiences inked on his pages can help you find hope. Learning how another living breathing human has survived daily suicidal thoughts and nightly insomnia is inspirational any way you roll the dice. This book has the power to transform your experience andunderstanding of depression. Dr. Roskelly shows humility and vulnerability while sharing his intimate process. It is worth a read no matter how you may be feeling, as depression can be very common.

Fusion Magazine v.2.1 spring 2013 43

FiT usa

WriTTen BY DreY CaMpBeLL ď Ž pHoTograpHY CourTesY oF BoDYBuiLDing.CoM There are few things in life that push humans to their limits: drinking a gallon of milk in under ten minutes, getting into jeans from high school, spending a week with the in-laws, and watching a Little House on the prairie marathon. above all of those though is pushing the psyche to make the human body look like it has been chiseled out of titanium and then competing to show every millimeter the tanned hard work. The following are two interviews with the winners of the Bodybuilding.com’s FiT usa competition that recently took place in June at the egyptian Theatre in Boise, iD. Both elizabeth Brown and Matthew sulentic showed that they were able to put pain and pastries aside in order to win big. although they may look like transformers, these are their stories.

Elizabeth Brown Matthew Sulentic

What was your motivation for competing in the bodybuilding FIT USA Comp? EB: I had never competed on stage before Bodybuilding.com’s FIT USA show so what kept me motivated during my training was at the end of it all, I could say that I was able to take my physique to the next level (Not to mention the post competition meal I was DESPERATELY looking forward to)! Since the beginning of my training I’ve been actively living a clean and healthy lifestyle and I have never felt better about myself. What keeps me motivated on a daily basis is that I can hopefully inspire other people to start being proactive about their health. I am a very goal oriented person so when I try to find long-term motivation, I set a goal for myself and am actively trying to reach it. MS: I have always loved fitness and after retiring from playing professional baseball I had the time to dedicate to pushing my fitness to a higher level. I just wanted to see what kind of shape I could get myself in.

What is the hardest part of training for a competition? EB: The hardest part of my training was hands down the strict diet. The FIT USA show was my first experience following a strict diet and I didn’t really know what to expect. In order to reach my goal I knew there would be no room for cheating and it was a lot harder than I expected. At the time of my training I was working at a restaurant and constantly having the temptation of everything I SHOULDN’T be eating around me made it that much harder to stay on track. I had a lot of support from my friends and family and they always went out of their way to make sure there was as little temptation as possible. MS: The hardest part of training for the comp was the time commitment. Between food prep, weight training, and cardio it was really demanding on my daily schedule.

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Is diet/weight training/cardio more important?

What was the best part the FIT USA event? Best memory?

EB: In my opinion, you need a combination of all three to see maximal results, however, depending on what your goal is one could be more important than the other. The easiest to cheat on is definitely the diet because temptation is everywhere you go. It seems society today revolves completely around food and it takes a lot of will power to say no.

EB: My favorite part of the FIT USA show was finally being able to meet all the contestants! Once the finalists were announced there were still five weeks before the show and all we had to go off of were the photos and small bio bodybuilding.com uploaded onto the website. I remember being more nervous to meet everyone than I was for the actual competition! With that said, the best memory I have from the show was being able to hang out and get to know all the other contestants back stage. Everyone was so nice and supportive of one another and it was just a very pleasant experience.

MS: All three play a big role in achieving my best physique, but I would say diet is the one part that is the most sensitive to any deviation from the plan. If I had to cheat on one thing I guess it would be the cardio, because if the other two are in line then missing a single cardio session shouldn’t be too devastating.


The Voice of the valley

MS: The whole experience was a lot of fun and something that I will remember, but the part that sticks out in my mind is posing down with the other competitors on stage. That part was particularly cool and surprisingly exhausting.

Do you have any insecurities, even though you look amazing?

What did you eat when you left the competition as the winner?

EB: I believe everyone has insecurities and specific areas of their body they would like to see improve. Just like everybody else, I have areas that develop a lot faster and easier than others but I also have areas I need to spend a little more time on. I wouldn’t necessarily call it an “insecurity” but for me, my focus is definitely staying on top of my cardio training. Some people don’t need to worry about gaining weight but it’s really easy for me to pack on a few if I’m not careful! I am unfortunately cursed with carrying weight in my hips and thighs so I train my glutes and legs at least twice a week to compensate as much as possible!

EB: I was on cloud nine when I found out I was the FIT USA winner but the only thing that was on my mind once the competition had ended was eating! The night before I spent scouting out the perfect restaurant for my post competition meal. I was with my grandparents while I was in Boise and after the show we headed straight for the food! We shared a grilled cheese and tomato soup “fondue” appetizer and I proceeded with a french dip sandwich with warm au jus dipping sauce (My mouth is watering just thinking about it!) I can honestly say that it was the most beautiful and satisfying meal I’ve ever eaten!

MS: It seems like the more time I commit to my fitness, and the better shape I get into, the more sensitive I feel about the way I look. It’s kind of strange that way, but I guess that’s because I just want to be perfect when I sacrifice such a large part of my daily routine for that goal.

MS: Pizza.

You can read more about the BFE event itself at www.Bodybuilding. com/BFE and the FIT USA show at www.Bodybuilding.com/FITUSA.

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EDITORIAL Where is the trophy now? Where do you go from here? EB: I have the trophy placed on a book shelf in my room. I have done another competition since the FIT USA show and whenever I went through a hard time during my training I was able to look at it and remind myself not to give up. Its a constant reminder that hard work pays off and if I try hard enough I can reach whatever goal I set for myself. Since the show I’ve become a Certified Personal Trainer and have gotten so much joy in helping others make a positive change in their lives. My plan for the future is to continue doing competitions and to get more involved in the fitness industry because it is something I am very passionate about. I’ve met so many amazing people and enjoyed every opportunity i’ve been given and I’d love to see what else I can accomplish.


MS: The trophy is siting on my fireplace mantle at home. Right now I am a full time student and focused less on my physique. Moving forward I hope to keep fitness as a positive part of my regular routine that helps keep me healthy and happy.



The Voice of the valley


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The Voice of the valley

On the Rise Bronco Tennis WRITTEN By Ctoph Siegmund

Photographs courtesy of Boise state athletics

In recent years, Boise State has become nationally renowned as a football powerhouse. Some analysts still remain skeptical, but nevertheless, people are talking about the team. Within the valley, there’s gossip amongst the locals about the equality between the Bronco sports, especially football having had plenty of financial awards for their winning seasons. So, I have to ask the illustrious Coach Greg Patton, how does that affect your team? “You are really witnessing a birth of a nation,” he said. He went on to elaborate that a great football program helps progress the other sports programs as well. “We want all of the sports to excel.” Exposure is what all the programs want. From that, you get to play the best, train with the best, and be the best. “We want to be a top fifteen school in tennis again, and we have the ability to do so.” He then points out a couple of scrimmaging freshmen on the court and explains how the future only holds brighter days for the quality of players that are and will be strolling through campus. There are already some top ten intercollegiate players performing for Bronco Nation. However, the drive to win can be lost when not being challenged by other top schools and waiting for the opportunity. Patton perked right up on the mention of the up and coming Davis Cup next month. “It’s…it’s just going to be heavenly.” The international exposure on Boise alone will get people naturally

excited for another sport and have people asking about BSU tennis, considering the location is paces away from their own courts. Plus, having a professionally, world-renowned player like Novak Djokovic in town will get any tennis fan amped. If everyone had the look of Coach Patton when talking about it, tennis would be the only talk in this city. It’s not surprising given his collegiate and national history of decades around the sport. He has spent the largest portion of that career at Boise State and has seen the most changes of any coach at the institution. “We are just looking for an equal slice of that pie.” To get that, the exposure has to be there with a substantial fan base at home. From that, you get indoor tennis courts, competitive opponents, and an opportunity for national title contention. We concluded with where he saw the team in the next five years. “National contenders. We want to win.” With that in mind, consider how many teams have gotten anywhere without their spectating support? No one. Bronco Nation will have to cheer on all teams for anything to be noticed. And lately, evidence shows that there is plenty to cheer about. Recruits from east to west coasts, and from across the pond show an exciting hunt for new talent with every new year. Winning seasons are always fun to brag about. And a national cup in our backyard will put Boise on the map. It’s really only a matter of time until BSU Tennis is nationally renowned again, but why not expedite that with support from the stands?

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The Voice of the valley

What to Play?

How a DJ Knows. WRITTEN By Scott Levesque

Today we live in an age where it is unheard of to have a party or get together without some type of musical entertainment. Think about almost every house, dinner or birthday party you’ve attended. Now when picturing it notice almost every time the music is controlled by the person throwing the party. Never paying attention to how people are reacting to what is being played, but what they enjoy. Music and its scene have evolved as well as what people choose listen to and enjoy. While at a club or bar. DJ K-Sean a local to Boise has been sharing his DJ skills since 2004 and started off doing it as a hobby and for fun. DJ K-Sean is self-taught through DVD’s, videos and from watching some of his favorites like DJ Qbert and Mix Master Mike. During the day K-Sean works in the Psychology field and his profession fuels his passion. A huge part of his music is his confidence and his ability read people. K-Sean can read people’s moods and even reactions to what is being played. As a DJ he can adjust his mixes to compliment the moment while turning tables! Being a passionate DJ and having the ability to study people makes all the difference, add keeping music playing can be a challenge. When spinning in action and deciding what to play if no one is dancing, he suggests switching it up to something totally different from your style. He can tell if you are enjoying the music, even if you are not a dancer and just want to enjoy it from the sidelines. While speaking with him, he mentioned some things he focuses on while trying to keep friends and club goes alike, entertained. Amusing a crowd by spinning music that is enjoyed by everyone in the club is something he can easily accomplish. One major focus of K-Sean’s skill and mixing is keeping people happy and dancing throughout the entire night, while also introducing people to new music and different experiences. “Music affects people’s moods. That is his front mind when he agrees to any gig. If I can make people happy through the music I play then my goal is accomplished.” Having experience helps in any job or career and K-Sean certainly doesn’t lack in that department. He has tallied up loads of experience spinning at seven different clubs and bars and more to come. K-Sean has a daytime job and isn’t looking for too much fame, other than pleasing his local Ladies and Gents of the Valley with his musical vibrations to keep you dancing. During the day you can find K-Sean in the streets and fell free to chat with him like a friendly neighbor. At night however when you catch him, mostly likely he will be in that focused mindset in the booth spinning tracks for you to dance and move to.

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Power Couples WriTTen BY naTaLie Craig

pHoTograpHY BY Levi BeTTWieser

in today’s society it’s hard to keep any relationship thriving in the midst of busy schedules, kids, and a changing – not so traditional world. so how do couples do it? not only do these daring duos i am about to introduce to you put their relationship and family first they are also out to change the world and make Boise a better place. Mention “power couple” in today’s day and age and you’ll get eyes rolling. power couples only exist in fairytales and fairytales don’t exist, but if you meet the following couples you may just start believing in such fairytales. Watch out Jay-z and Beyonce these couples are “Crazy in Love” and ready to “Takeover”.

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Josh & It all started out as a day at the spa and another day at work, but for Josh and Kristie Bear this spa day would be the beginning of the rest of their lives together. As Josh plays back the moment when he first saw Kristie he’s excited. “I got a lot of massages that week. I had to keep finding reasons to go back.” Kristie quickly corrects him, “That sounds really bad, I wasn’t the one giving him the massages!” At first glance Josh and Kristie are both full of life and gorgeous but there’s more than meets the eye. Josh grew up in Anaheim, California and Kristie was raised in Coeur d’Alene, Idaho. 8 years ago Josh was opening an office for Jivaro a fast growing executive search firm in Sun Valley while at the same time Kristie managed the Coeur d’Alene Resort Spa. Together for 5 years and married for an additional 8 this dynamic duo continues to thrive now in Boise. “We moved here and our lives changed. There are so many opportunities for people like us and we love it here,” Kristie says. As former Mrs. Idaho 2011 Kristie is humble and works within


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the community to promote her platform of anti-bullying all while taking care of their 3 children; Madden, Beckham, and Nikki. Kristie also looks forward to putting her jewelry line, “Kristie Bear Collections”, into stores and spas throughout Boise and Eagle. “Do you want me to brag about you more, I could do it all day,” Josh said as he talked about Kristie. Josh is the Vice President of Jivaro and feels fortunate to be working and living in such a great city. He hopes for his business to flourish in Boise and expand in the evolving treasure valley. “I have a lovely and beautiful wife whom I think is the most beautiful woman in the world, and truthfully she may actually be, I have wonderful children, a great job and good friends. We’re lucky and we feel really lucky,” Josh says as Kristie smiles and agrees. She also giggles at the compliment that her husband gave her. “I don’t even know how to handle that,” she says. Their daily routines are packed with work, kids, projects, volunteering, and maintaining the household. Josh’s typical work week ranges from 60 to 80 hours at the office and while he loves

Kristie Bear his job it’s easy to notice that the best part of his day is when he comes home to his family. “The second i walk through that door, even though work doesn’t stop, family takes over. The first thing i do is grab my boys, kiss my daughter and kiss my wife.” Kristie works from home and takes care of the house and kids while her husband is at work. “i do the typical housewife thing i have the dinner on the table and everyone picks through everything and takes out what they don’t want.”

i like to think that my parents gave me a better life than what they had, likewise i’d like to think that i am going to give my children a better life than i had, and i’d also like to think by paying it forward my children will give my grandchildren a better life than i was able to give. You want to see them moving forward and continuously making better people in this world,” Josh says. While both of their lives changed when they welcomed children into the world they see it as if they had not started living until the day their children were born. Kristie explains the love that she had for her kids with such enthusiasm.

The most important thing in Josh and Kristie’s life are their children. Josh and Kristie emphasize that their kids are the reason they do everything in life. From work to giving back to the community, traveling and everything they involve themselves in.

“its that thing that happens to you when you have children its just that love that goes so deep. it’s the toughest job there ever will be because you are responsible for helping that child be all they can be. You change as a person for the better, no matter who you are before its like you have a new meaning to life that is so strong,” she says.

“i think there’s a burden to pay it forward from a family standpoint.

They enjoy all the activities they used to do more because their

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Josh & kids can now be involved with them. The family just got back from a trip to San Diego where the kids played on the beach and loved the warm weather. Though Madden, Beckham and Nikki aren’t big fans of cold weather Kristie and Josh plan to put them in snowboarding lessons this winter. They love seeing their kids happy and giving them opportunities to experience life adventurously. Sitting across from Josh and Kristie as they talk about their careers, dreams, children and each other the friendship and relationship they have as husband and wife seem unbreakable. As they inspire each other with every word and story, they sit side by side in the midst of joking, complementing, and having that look of admiration in their eyes Kristie says their secret is finding balance. “We make sure that we cultivate every relationship, our marriage first. If you have a strong marriage you are naturally going to be great parents to the kids you love. We try to cultivate everything in our lives so that we can be happy together. When it’s noticed it


The Voice of the valley

makes me so proud it makes us want to work harder to be those people that our friends can look at and say I really admire them. It really strengths us.” Our society is so influenced by unhealthy relationships seen in Hollywood and in the tabloids. According to Josh support and putting family first are they keys to a strong and healthy marriage. He explains how important it is to be someone that others look up too. “You try to be that difference in the world that you want to see. You want to be the light and the difference in the world. It’s so easy to open up a People Magazine and find 100 examples of what you don’t want to become,” Josh says. Kristie and Josh believe that being social and gracious also keeps their marriage both fresh and prosperous. They share their love with others by being involved and giving back to this community as well as volunteering with local charities. This year Josh and Kristie launched their own charitable program for the

Kristie Bear holiday seasons called “give Thanks.” This program is focused on giving back to families in need of Thanksgiving dinner. “We feel so fortunate where as we fall into things that sometimes people don’t have the opportunity to do or have; it’s a real joy to be able to even have the opportunity or the means to share what we have. Life has been really good to us in more ways than one and in all capacities of life. We are always looking for new ways to give back and stay involved in the community,” Josh says. one admirable trait about the Bears is their ability to joke and laugh with each other. When talking about their individual fashion sense Kristie explains her recent trend obsession are MC Hammer pants. Josh proceeded to hum “You Can’t Touch This” by MC Hammer. “she wears them and she asks if they look good and i’m like was nothing else clean? are we going to an 80’s disco party or something?” as Josh says, “stop, hammer time! oh we should bedazzle them for you!”

While they sit back and reminisce about vanilla ice and MC Hammer through challenging each others music knowledge and laughter, its noticeable that being competitive with each other is another reason why they work so well together. “if she has us quoting vanilla ice and MC Hammer we are not a power couple!” Josh says. There are countless reasons why Kristie and Josh Bear are perfect for each other, whether it is their exuberating love for one another or their commitment to everything their involved with, the humble mind they both posses and the gratitude they hold for life, their family, Boise and each other make them unstoppable. Josh concludes “our goal is to continue to grow, as people, personally, professionally, as a husband and wife, a father and mother. Were passionate and were obsessive about it because for me if every day for the rest of life was today it’s the greatest day of my life.”

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Will Heatter & Nick Nick Roundtree and Will Heatter seem to be distinct individuals with striking similarities, but their individual drive is what keeps their relationship on the right track. It started on Facebook with a mutual friend. Will left to meet their mutual friend and Nick at a bar when Nick and his friend decided to head to another bar forgetting that they invited Will. Days later Nick reached out to Will on Facebook and suggested that they try to meet again. Over a nice sushi dinner Nick and Will hit it off. Fast forward to their one-year anniversary on October 5 they have exciting plans for their future by working on their relationship one day at a time. Will comes from Hawaii and was raised in Mountain Home, ID, just outside the Treasure Valley. He attended Texas A&M, University of Idaho and lastly Boise State University. He graduated with a degree in Biology and landed a job working for the Idaho Fish and Game. Will became interested in wedding planning and floral design, post-college so began working at Craig + Co flowers in Boise for some time causing a realization he needed to follow his dreams.


The Voice of the valley

“You are the creator of your own future,” he says. Now operating his own floral shop called “Flowers at Will” and servicing a diverse cliental, Will, with a now busy schedule is living his own dream. “A day for me is pretty hectic and chaotic depending on how many people forgot it’s their birthday or anniversary or how many were on top of the ball. I make all of my product and there’s also a customer service aspect that I like to hit so I not only design everything, but I deliver everything so my clients see me daily,” Will says. His morning starts off with a trip down to the market to buy all of his flowers and stock for the day’s orders. He then takes the supplies back to the studio and creates masterpieces. Aside from his floral shop he also works with his sister at a dental office and doesn’t make it home until 9:30 or 10:00 PM. Nick grew up in Payette, ID and attended to Boise State

Roundtree university as well. He spent 10 years working at university of Washington Medicine then moved back to Boise 6 years ago to get started in real estate. He now runs and operates roundtree real estate in conjunction with Keller Williams. He specializes in Boise Bench properties with an emphasis on the downtown market. a typical day for nick starts at 6:00 aM and some days it doesn’t end until midnight. “as hard as we try to have some downtime between Will’s two businesses and my real estate business i feel like the ball is getting passed back and forth in terms of who needs help. We share an office space at home and i think that has helped things a lot,” nick says.

Boise area,” nick says. With already busy schedules and involvement with Ballet idaho and other local charities nick and Will make their relationship a top priority. They try to spend time with each other during work hours by going to happy hours with clients, and being really open with them, nick and Wills clients seem to like getting to know them as a couple. They fully embrace their role of a power couple by keeping up a dynamic image and influencing others.

nick just moved his office into their home so nick and Will can spend more time together as they start and end their days.

“From beginning to end i want to be a good person and do good things because somebody is always watching and people take notice and when people recognize greatness they want to follow it and want to have it around them. Hearing someone say that people are taking notice to us being a power couple made our businesses stronger,” Will says.

“The day starts in the office where he is re-doing his orders and i am looking at my calendar. sometimes i help him with deliveries if i have an appointment with a client outside of the

While nick and Will spend a lot of their days out and about they both truly treasure one thing that they can each contribute to, their home.

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Will Heatter & Nick “I think Nick and I are both the type that are really dedicated to a lot of things but one thing we are really dedicated to is our house, so its immaculate. We love getting our hands dirty in that way of making sure that our house is the place that we love to come home to and be together. We spend every night together even if we don’t stop working till 12 or 1 we still at least get to have our nights together,” Will says. Nick and Will are really good about sensing when they need more time together. Not only do they balance out their schedules, but when it comes to their relationship they will do whatever it takes to squeeze in an extra date night or time to focus on them. “Neither one of us require a lot of sleep so there are times that we have energy to go do something like a late night dinner. I don’t know how people with kids that work crazy hours keep there relationship alive because if we had kids or pets it would make it that much harder,” Nick says. Out of all the qualities they each embody, they happen to admire


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the same one from each other. Their drive and ambition is prized as their most loveable traits. Will loves Nick’s drive because it inspires him to be better within himself and his business while appreciating his emotional side. “I absolutely love that Nick is emotional. It made me more aware of the fact that we are all emotional. To be able to allow someone into your life and let them see you cry is huge and knowing that he gets emotional about things like family, kids, work, or whatever the case may be just being able to show that to someone else is amazing. I love his emotion and passion,” Will says. Nick explained that likewise, Will’s drive and energy are his favorite qualities and are also the reason why he and Will work so well together. “He has the ability to work 24/7 without sleep which keeps me challenged and committed to my drive because I feel like I don’t have the energy to keep up with him at times,” Nick says.

Roundtree While this dynamic duo works hard in all aspects of life, a couple rules keep them both on the right track to having a thriving relationship. no matter how hectic and busy their days get nick and Will made a promise to each other to never go to bed mad. They both value truth and honesty in their relationship because each has felt a lack of honesty in past relationships.

cities like seattle and san Francisco. They love having their roots planted in Boise but having wings to be able to see other places and travel. no matter where their plans take them they hope to get married. “There is a lot to be had for our future, the world is out there for us to conquer,” nick says as he smiles at Will.

“every couple do have their arguments and problems from time to time, especially when you spend a lot time together and that’s just life. The few times we have had instances when something hasn’t been resolved it’s resolved or let go the next morning. We just don’t carry grudges we realize that we are too busy and ultimately in a good place. Carrying negativity throughout the day is just really going to wreck our businesses. We’re both really good at letting things go,” nick says. nick and Will have great plans in store for their future. Will hopes to plan bigger weddings in larger cities and nick looks forward to growing his business and owning apartments in

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Lana & Mark As you walk into the Hollingshead’s home you can tell they take a lot of pride in making their living space a place they love to be in. Mark and Lana have been together for 30 years and still cherish every moment of it. Their relationship started with a dance at local bar in San Luis Obispo, California where they both attended California State Polytechnic University. “It’s pretty lame,” Mark joked. Mark and his friends had gone out to celebrate his acceptance into med school where Lana was going to see a friend’s band play. Mark asked Lana to dance and according to them the rest is history. Six months later Mark graduated from Cal Poly and Lana decided to transfer to University of California at Irvine where Mark would be going to medical school. She went on to study comparative literature with aspirations of becoming a teacher and married mark one year later in 1984. Mark and Lana then moved for a part of Marks schooling and returned one year later when Lana was pregnant. She decided to stay home and raise the children shortly after Mark graduated with a degree in Biochemistry. Mark and Lana then moved to Idaho 16 years ago with their Three children; Max, Veronica and Ali.


The Voice of the valley

“We’ve been here along time and we started from the bottom. We came to town with nothing but being right out of school with lots of debt. We had perseverance and good work ethic. We didn’t overspend and tried to fly under the radar. We worked hard and everything worked out. It’s a land of opportunity up here. It’s been really good to us,” Mark says. They built their home up in the hills of Boise 3 years ago and spend a lot of time continuing to make their home a beautiful place. Mark is currently working on making their backyard a botanical garden in his free time. They enjoy nature and the different animals they see in their own back yard. “These canyons have tons and tons of deer, hawks, and owls. One time I woke up and Mark was standing by the door and he whispered for me to come over to him. There was a Great Horned Owl, 18 inches tall and he was huge. He didn’t move and then his whole head turned around and stared at us,” Lana explained intensely.

Hollingshead Mark and Lana both lead a very busy life. Mark spends his time running his business, Hollingshead eye Center where he performs daily eye surgeries. “it’s a wonderful and very fulfilling field with lots of gratitude from the patients. it’s very technical with a lot of gadgets,” Mark says. His typical day starts with seeing patients at 8:00 aM. He takes his lunch break at 12:00 pM with a drive home and a sandwich then goes back to work till 5:30 pM. “its funny, my daughter veronica started working for me two years ago. The first day at work she said, ‘i never realized why on the weekend dad never really sleeps in. i never realized how busy a doctor’s life is at work.’ i need to stay busy and i stay relatively busy on the weekends so that keeps me sane,” Mark says. Lana stays very busy throughout the day with planning meals for dinner, troubleshooting for the kids and volunteering with

Ballet idaho where she co-chairs a couple events a year such as their annual Masked Ball. “i don’t mind sitting down for a twenty minute rest but then i’m up again, it’s my routine. i have a hard time sitting down and reading a book when there is light outside, i like to always stay busy. it’s always about finding new hobbies,” Lana says Between busy schedules, housework, raising a family and operating a business Lana swears that tradition has kept her family close, successful and driven. The family also spends a lot of time volunteering because they love to give back to Boise. Lana was always involved in her children’s school and other organizations so that she could teach her kids how important it was to remain involved and volunteer. “We have a really clear division of labor for the most part. i took care of the kids and school stuff while he went to work and built his business. The other thing is that when our kids were little up until our baby was in high school we had dinner as a

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Lana & Mark family at the dinner table every night. We have chosen a very traditional path and it worked well for us,” Lana explains. Mark and Lana both agree that business and leisure vacations play a big part in their successful marriage. Mark and Lana just got back from Quebec City, Canada, Montréal and Chicago. They plan three to five vacations a year together without the kids including Mark’s out of town business meetings. “We have been fortunate to vacation a lot and. In my field I have always strive to stay ahead of the curve. When some doctors attend one meeting a year I usually do three. I always go to the meetings with my wife. You know she will be shopping during the day or whatever she wants and I’ll just be bored to death in my lecture halls,” Mark says. While traveling together and alone may be their secret to keeping their marriage full of life they also love to travel with their kids. As a family they try to spend as much time as possible at their vacation home in McCall during both the summer and winters.


The Voice of the valley

“We vacation with the family at least once a year every year. Most of the time it’s not a big huge vacation but we did have a couple really good ones where we were almost gone for three weeks in Europe as a family,” Mark says. When it comes down to it admiration plays a big part in their successful marriage. It’s noticeable that when Mark and Lana talk about each other they have the up most respect for one another and support each other completely. “If I had to pick one quality that I love about Mark, and there are a bunch, but one thing I admire about him is his moral compass. There is never a question, he is always morally right. He is very straightforward, honest and chooses the right path. He knows right and wrong, I can always count on him,” Lana says as Mark quotes one of his favorite movies, The Big Lebowski. “I’m the dude,” Mark jokes and Lana agrees. It’s apparent that Mark is very thankful for all the things Lana

Hollingshead does as a wife, mother and best friend. He loves her cooking and the way she admires him and builds him up. “in Lana’s eyes i am a rock star,” Mark explains. “You know she’s just been there for me all along and then when it all comes down to it she’s pretty nice. in the old days she would say, ‘what do you like about me?’ i would say well you’re pretty and you’re nice and that wasn’t good enough for her. That wasn’t the only reason i liked her. she’s my best friend and we can talk about anything”

feel fortunate that we moved here, raised our children and the business has done well. i don’t understand getting that much from a place and not wanting to give back. i’m not completely comfortable with the title of power couple. i would say we are the aging face of philanthropy. Constantly involved and wanting to give back.” Whether they are a power couple or the aging face of philanthropy they have many successes and traditions that keep heir family and their marriage blossoming and continuing to reach higher and higher.

There is no doubt that Mark and Lana have had something so special for such a long time but they disagree with the term, “power couple.” instead they call themselves the “aging Face of philanthropy.” “Mark and i used to discuss how we could be a power couple. i’m not sure we are a power couple but from a philanthropic point of view we’ve always given what we can. We feel fortunate to be here in a great community that has been great to us. We

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1sT place: gavz83 Main street

instagram photo contest


2nD place: megalou77 The fountain at the rose gardens in Julia Davis park


3rD place: smurfica5 Beautiful sunrise

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Dennis Combs’ Eclipse 500 private jet WRITTEN By Drey Campbell

Photography by Peter carrera

I have friends with Benz’s and know chicks with tricked civics, but a plane is a different class. “It may be a lot of money, but it is definitely worth it,” Dennis Combs says about owning his own aircraft. Dennis Combs, owner of Combs Corral in Nampa and Boise, bought an Eclipse 500 personal Jet in 2008 and hasn’t looked back since—although he probably has plenty of reasons to do so. Combs took interest in Eclipse aircrafts early on. They were started in the year 2000 with Funding from Bill Gates and built their first aircraft in 2007. Combs put 900K down on his jet and the company went bankrupt while he was in flight school training. “I was in the classroom and they literally came in and said, pack up and get out-the company is bankrupt.” Combs lost his 900K, period. That pit of remorse for his seemingly lost dream grew into a resilience that would not let him give up on owning an Eclipse aircraft. Combs decided six months after the closing of the company and against his wife’s concern, that he was buying an Eclipse 500. He told himself, “I have so much in this already, I have to have that plane.” It was good that he waited since the first one hundred planes produced “were junk” and needed to have a lot of the bugs worked out. Combs went to Kansas and found a bank owned Eclipse, which he purchased for 1.6 million dollars. The plane is collectable and a sentimental piece for Combs. There were only two hundred sixty built and ownership of one enters you into an exclusive club. The Eclipse has twin Pratt Whitney jet engines with a top speed of 430 mph, cruises at

41000 feet and climbs at 4000 ft. per minute. Combs says, “I have a Dodge viper and it doesn’t compare. Your head cannot move from the seat. It is the most exhilarating feeling!” The plane seats six people on soft buckskin leather while passengers rest their feet on luxurious wool carpet. Top of the line hardware and software keeps Combs on top of traffic and weather conditions, while he uses the machine to fly “wherever I feel like going…even if it is to just try a beer on the east coast.” If you were wondering about fuel prices and parking, it is about $7.00 a gallon for jet fuel and the plane uses about 120 gallons per hour. There is also a fee to park your plane anywhere you land and “many, many, expensive services and inspections.” Combs has flown across the country a few times and typically uses the plane to zip down to LA or New Mexico—wherever it’s “warmer.” Although owning a private jet naturally offers an unparalleled freedom, “It takes A LOT of money to own a plane, but if you are blessed to have it, then it is definitely worth it,” Combs says, acknowledging he came from a “very poor” family growing up. He has since worked tirelessly to build his successful business and now reaps the privilege of acquiring adrenaline-pumped speed machines. The Eclipse is Combs’s dream come true and, as he says, “Proof of the American Dream.” He worked hard to play hard and who can blame him for enjoying the pot of gold at the end of the rainbow?

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reel FoodS - FreSh FiSh

reel FooDs 72

THe voiCe oF THe vaLLeY

WRITTEN BY By Brian Shields

Photography by Mellissa Larson

Boise is a city that embraces tradition; those businesses that have been able to stick to their guns, and remain steadfast have carved out their slice of this city’s history. When Don and Linda Elder first opened the doors of Reel Foods Fish Market back in 1980, they started a tradition of providing fine-dining restaurant quality seafood to the Treasure Valley. That tradition has survived the test of time and carried over to Reel Foods new location. Gone, are the concert walls and bunker feeling of Reel Foods previous location near Rhodes Skatepark. The new location at 611 Capitol Boulevard is a combination of Don and Linda’s old fish market charm mixed with a modern kitchen, advanced refrigeration, and unique concepts. Reel Foods opened the doors to the new store in September with the hopes that a more visible location would encourage a new base of customers to enjoy the nutritional benefits of fresh sea food, while providing more ready to eat foods that provide a healthy and delectable option for our busy lifestyles. Peter Blatz, the general manager of Reel Foods, was the man trusted with the task of opening the Capitol storefront. Peter,

who was a chef for a number of years, is a good friend of Don’s allowing him to incorporate Don’s while integrating the necessary updates to take Reel Foods to the next level. Seafood is a difficult food to store and prepare. It can often be intimidating to seafood novices, and let’s be honest, seafood is not the cheapest meal out there, but nothing accompanies your favorite wine or accents your linguine like the right filet of fish or fresh lobster. Much like your favorite wine, seafood should be purchased by an expert who has the knowledge and experience to make sure you purchase the best possible product. Reel Foods has two resident fish experts are Anny Bruzewski and Jessica Scarbrough, both Anny and Jessica are industry veterans with a passion for what they do. The duo stood out at the previous location and was personally selected to share their wealth of seafood knowledge at the new Capital location. Customer interaction is a priority for Reel Foods, regular clients are greeted by first name and newcomers quickly discover why patrons choose Reel Foods over their neighborhood grocery store for their fish buying needs.

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The products at reel Foods match the quality of the service. They carry all of your popular mainstream species of fish such as halibut, tilapia, and salmon but it’s the specialty fish that separate reel Foods from other markets. some of their specialty species can’t be found anywhere else in idaho. Fish are flown in from all over the world like the tambaqui, a farm raised Brazilian fish. The tambaqui is a vegetarian fish with big ribs that is prepared and eaten rib by rib like a rack of baby back ribs. reel Foods is currently featuring a Japanese breed of king salmon that is frozen at sea with nitrogen to preserve its freshness. along with the fresh fish, reel Foods has an assortment of pre-cooked fish including several fish used in popular sushi rolls. pair that with their various wraps and rice and you have a one stop shop if you’re planning on having a upscale sushi party. sushi isn’t the only product outside of fresh fish that they carry. reel Foods carries a variety of local


THe voiCe oF THe vaLLeY

flair including fresh breads, local bison and chicken, they even carry local beer and wine. They also carry fresh chowder and salads making reel Foods the perfect place to stop for a healthy lunch or a quick meal on the go. The high visibility of the new location has enabled reel Foods to draw a new health cautious clientele that can use the knowledge of its staff to make informed decisions about the correct breed, cut even select types. The best is yet to come. reel Foods is currently working on a demonstration kitchen, which will allow them to teach sushi rolling classes, cooking classes, and even fish cutting and preparation demonstrations. reel Foods has survived the test of time by carrying on a tradition of quality and service with superior products, all of their recent updates and future projects ensure their traditions will be around for years to come.

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MiraBella Salon and Spa WRITTEN BY alanna love


ď Ž

The Voice of the valley

Photography by Keri Anderson

MiraBella means beautiful woman in Italian, and that is what MiraBella Salon and Spa is all about. It’s not just getting a haircut or a quick manicure in the middle of your rushed and overscheduled life, it’s the entire experience of becoming and being beautiful! When you arrive at their new location at 10951 Fairview Ave and walk in, you find yourself in a welcoming rustic Tuscan, French Country environment. The newly remodeled location offers; nine hair stations, a private barber station, massage treatment rooms, a esthetician room, three nail and pedicure stations, a spray tan room, and a level four stand up or lay down tanning bed. The stylists turn everyone in their chairs into the most beautiful versions of their selves, whilea allowing them to enjoy its quiet spaces and each the treatment room. Guests can enjoy a massage while letting the stress of the day seep away, a time of peaceful relaxation. The ability to offer such diverse experiences under one roof is part of what makes MiraBella such a unique Salon and Spa. Nearly all beauty and spa services that one may need, or have considered doing can be found there. Be it haircuts, full body massages, acrylic nails, hair coloring, tanning beds, hair extensions, Brazilian blowouts, waxing, pedicures, manicures, body scrubs, facials,

peels, spray tanning, hair, the list goes on and on. Instead of driving from your hair stylist to the nail salon on different sides of town, you can have both done along with a quick tan or anything else your heart desires. MiraBella quickly becomes a new beauty home base. The new owner of MiraBella is thrilled about the expansion as well as the chance to further grow and strengthen her team of stylists. In most establishments the employees are independent of each other, the only thing that they have in common is the building that they happen to work next to each other. MiraBella is quite a different story, with the core team of stylists having worked with each other for over eight years. They all know each other well and work together in the salon and spa as a team, always flowing together as they share life and laughter with each other and their clients all along the way. Each of its stylists are incredibly experienced, many of which have ten to twenty years working in their specialties, One of their stylists is even a licensed barber. This amount of experience and teamwork is rare to find all in one place, and the artists and stylists love to bring in and train new staff making them a part of the MiraBella family. MiraBella has three experienced massage therapists, who all

For more information or to book online, visit www.lunchboxwax.com or call 1-866-333-9163 to find the nearest location.

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specialize in different techniques and methods. They offer prenatal, pediatric, hot stone, deep tissue, aromatherapy, relaxation, swedish massage and more. They now offer the newly released “Massage Flame”, and are often using natural and organic products. MiraBella also has three experienced nail technicians, who are all specialized in different techniques. They offer specialized spa pedicures, gel nails, and acrylics. along with this they have level four tanning beds, the ultimate envy a lay down bed and the eTs 48 a stand up tanner. They offer many great moisturizes to help keep that long lasting tan, and also offer spray tanning. spray tanning gives you an amazingly natural looking tan that is comparable or even superior to the results you would achieve from sun or sunbed exposure, with organic products healthier for your skin. not only is MiraBella a family of stylists, but they quickly take in their clients to become a part of the extended family. one of the ways that they take care of their family is with the products that they use. While all the stylists have their favorite lines, MiraBella is proud to offer great lines of natural and organic hair care products that will be more conducive to the strength and growth of your hair. a lot of ingredients in mainstream hair products are now being shown to not only damage your hair over time, but also can potentially lead to hair loss. sulfates are some of the worst of these ingredients and MiraBella is now offering both onesta and Thermafuse, which are both hair care lines that are sulfate free and focus on making your hair both its most beautiful and healthiest. so whether you are in need of a fresh haircut, a tan, a new set of nails, or a relaxing massage, MiraBella is just the place to be. The entire process of being beautiful is under one roof. no matter what condition you walk in, you’ll walk out the most beautiful version of yourself and a member of the MiraBella family. Here’s to being and feeling beautiful from the inside out, because that’s truly what MiraBella is all about.


THe voiCe oF THe vaLLeY

Thermafuse: Blow drying and straightening and curling really takes a toll on your hair after a while, leading to split ends, frizz and breakage. Thermafuse is not only about protecting and repairing damaged hair, but its Heatsmart Complex means that those benefits are actually amplified while using your heated styling tools, turning high temperatures on your hair from an enemy into a friend.

miraBella Favorite Heatsmart serum shampoo and Conditioner will moisturize and nourish hair that is over processed, frizzy, and damaged. and with the Heatsmart Complex, the healing process will continue from the washing of your hair all the way through heated styling.

onesta: Many of the key ingredients in hair care lines are now being shown to be harmful and even dangerous. onesta is committed to having products without such chemicals so that people can have truly healthy hair. With a strong focus on giving back, everything from the products themselves to the bottles that contain them are created with a goal of sustainability in mind. Ten percent of their income is gracious donated to cancer research.

miraBella Favorite super Conditioner is an intensive treatment that restores damaged hair and nourishes it back to health with ingredients such as soy protein, omega complex, sunflower oil, and aloe. This will repair your hair as well as seal the hair cuticle and lock in moisture for body and shine.

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NYE 2013 Fusion Magazine New Years Eve Party December 31st, 2012 Location Barbacoa Fusion Magazine hosted our second New Year’s Eve party with the help of Bronco Motors and MiraBella Salon and Spa. The party was our third event held at Barbacoa and I think it’s safe to say it lived up to the lofty expectations set by our previous events. Guest rang in the New Year in style at the masquerade themed party as they walked the LED red carpet draped in shimmering dresses and tailored suits. The frigid temperatures outside had no affect on the heat the packed party inside.


The Voice of the valley

Jayden DeLuca Masquerade Ball Jayden DeLuca Masquerade Ball January 19th, 2013 Location The Grove Hotel

The ballroom of the Grove Hotel was converted into a functioning Casino equipped with dealers and tables for the annual Jayden DeLuca Masquerade Ball. The event is just one in a series hosted by the foundation started by power couple Jeremy and Karalie Deluca who started the JDF in 2007 in honor of Jayden Deluca. To date the foundation has raised nearly half a million dollars for pediatric heart research.


The Voice of the valley

Service Industry New Years Bartenders and Service Industry New Years July 20th, 2013 Location Powerhouse Event Center

Every New Year we go out and celebrate our accomplishments and triumphs of the year while our favorite bartenders and service industry friends work tirelessly away. This year Fusion Magazine and the Powerhouse Event center teamed up to recreate New Year’s Eve for all of our favorite service industry personal. The evening included a traditional countdown and confetti drop. The duo of DJ K-Sean and David Dickman kept the dance floor moving and guest received swag and giveaways from Hendricks Gin, Milagro Tequila, Tullamore Dew Irish Whisky, Sailor Jerry Spiced Rum, and Stolichanaya Vodka from Young’s Distributing, one of the event sponsors along with Bronco Motors.

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Celebrity Bachelor Charity Auction Celebrity Bachelor Auction fundraiser Location Revolution Event Center Date February 2nd, 2013

The Celebrity Bachelor Auction served as a fundraiser for Help Idaho, a non-profit organization focused on providing assistance and educational resources for are small business. Ladies were given a “manu” for the live auction which included local firefighters, promoters, business owners, and more. Kate McGwire and John Challenger served as MC’s and Fusion Magazines own Brian Shields captured the people’s choice award for the night!


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