FASHION JOURNAL
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Bailey Nelson Sydney-based optical label Bailey Nelson is causing quite the disruption to Australia’s optical market. Their unique approach to eyewear offers fashion-forward style, handcrafted quality, and value - $95 (including the prescription lenses). With boutiques in both Sydney and Melbourne, they have gradually created a cult-like following over the past few months. For spec-lovers accustomed to paying hundreds of dollars for a pair of brand name spectacles, Bailey Nelson’s dedication to quality is a breath of fresh air. Sourcing the finest materials across the globe, all frames are handcrafted and made from Italian acetates in colours ranging from classic to eclectic. By using the multicoated anti-glare, anti-scratch lenses, Bailey Nelson offers just about the perfect pair of spectacles for $95. Bailey Nelson acknowledges quality, but also quantity. One of the brand’s founders, Scott Triana, explains their vision for spectacles as an accessory - not a long term commitment. “We offer timeless styles that are office-ready and appropriate for every occasion, but why not have a little fun with your spectacles? That’s what the Art of Spectology is all about.”
Sydney Boutique - Monday to Saturday 57 William Street, Paddington NSW 2021 Phone: 02 8011 3827
Prahran Boutique - Monday to Saturday Shop 3, 161-165 Greville Street Prahran VIC 3181 Phone: 03 9044 2838
w www.baileynelson.com.au
For those that have been wearing the same spectacles for more than 12 months, Scott recommends brightening up your day, outfit, or mood with a little colour - perhaps tangerine, champagne, rosé, or even green tortoiseshell. Bailey Nelson’s first boutique has brought a second wind to Paddington’s once exclusive William Street. The constant flow of customers on weekends is evidence that word has spread across Sydney about the stylish spectacles. This has sparked the decision for a second Sydney-based boutique, which will open in late June near the intersection of Oxford and Glenmore streets. The brand also has a strong Melbourne presence, with a boutique on Prahran’s Greville Street, and a Pop Up Shop in Melbourne Central. Spec lovers from other states or rural areas can still get in on the Bailey Nelson action by shopping online. At $95 for a set of spectacles with prescription lenses or polarised sunnies, you can look awesome for every occasion.
Melbourne Central Pop Up Shop - Daily Level 1, 211 La Trobe Street, Melbourne VIC 3000
facebook.com/baileynelsonoptical PAGE 19
Coming Soon - Oxford Street Boutique Shop 2, 168 Oxford Street Paddington, NSW 2021
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