Autumn 2014
Forward Thinking Nexus Interiors Talking Business designEX Reinventing Docklands Hayball Siren Design In Focus
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editor’s letter COLLABORATION IS KEY.
A
s the climate of the Australian furnishing industry changes, so must the local market adapt in order to progress. It goes without saying that change is an invitation for development, and in this issue of Furnishing International, we speak to industry leaders across the furnishing sector who exemplify the benefits of such development and detail their success stories. Threaded through each feature is a prominent theme of collaboration. From breaking down the borders that segregate local industry, to looking abroad for opportunity and embracing a global perspective, collaboration proves to be a major part of succeeding in the face of challenge. To this end, we look at Nexus Interiors – from its early beginnings eight years ago, the business has grown to be nationally recognised for its locally manufactured, design-led office furniture. The company attributes its success to an agile business strategy; working collaboratively with local and global partners and specifiers, pg 24. After his decision to set-up-shop in Melbourne, we speak to Chris Weylandt of international retail giant Weylandts, to gain a birds-eye view on our industry and to learn from the steps he took to reach success, pg 34. We also introduce two new sections: architecture and interior design – presenting a fuller representation of the Australian furnishing industry. Design darling Mia Feasey of Siren Design tells her story and gives sound advice on succeeding in the current climate, while we look into the firm’s fit-out of Hollard Group Australia, pg 46. Despite the acknowledged challenges posed before the industry, there is optimism about, and this issue aims to highlight that by delving deep into the stories of those succeeding through agility and change. On page 30, in our interview with Kobe Johns, Exhibition Manager of designEX, she states, “We are experiencing difficult times with a lot of change, and people are seeking new ways of working, new partnerships and collaborations – the results are exciting and I look forward to seeing more of this diversity in practice.” Further supporting the current theme, Robert Stent, Director of architectural firm Hayball, explains how the firm’s investment in technology has ensured them a “lead in the communication of design and working collaboratively,” pg 40. To wrap up a jam-packed issue, we provide a window into autumn’s top 10 local and international trade shows, presenting innovative design and progressive industry developments. Flick to page 56 for the season’s reports.
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Interiors
Contents
Autumn 2014
24
Local Manufacturing Sam Papargiris, General Manager of Nexus Interiors, shows how local and global collaboration, together with agile business strategy, can be the key to surviving in a sector that beckons for change.
46
30
Talking Business With designEX and Weylandts.
40
Architecture Robert Stent, a director of established architecture practice Hayball, offers insight into the award winning Serrata project and shares his informed
Siren Design: In Focus
outlook on Australian design.
56
Trade Shows Highlights from the key local and international trade shows recently
Siren Design Group is a force to be reckoned with. Here, sole owner and CEO Mia Feasey brings the interior design firm to life and we meet Associate, Charlene Cong, who takes us inside the vibrant Hollard project.
gone by are reported, and we provide a detailed pre-show calendar to prepare you for the show season to come.
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Book Review
12
New Products
52
Industry News
This issue we review Luminary Colour & Trend Spring Summer 2015 by Anna Starmer – an eagerly anticipated bi-annual release likened to a specialist bible for designers. Cover image: Mia Feasey, CEO of Siren Design Photographer: Scott Ehler 02 8084 6024 | scottehler.com
Australian Design. American Hardwood.
Innovative and progressive furniture company Anomaly only use American hardwoods in their designs. The consistent quality, distinctive grain and superior workability of hardwoods such as the American white oak used in designer Ben Wahrlich’s ‘Zig’ continues to make them the first choice material for many of Australia’s leading designers. Anomaly.com.au
Photography by: Steven Popovich
www.americanhardwood.org
American Hardwood Export Council ANZ
@ahec_anz
Founder/Publisher Peter Zapris peter@furnishinginternational.com Editor Elena Papargiris editor@furnishinginternational.com Graphic Design Change Creative (Phillips Hentri) mail@changecreative.com.au Printing Ellikon – Print • People • Planet ellikon.com.au Contributing Writers Fiorella Baserga, Kat Chaousis, Diane Leow, Adem Saban Contributing Photographers Change Creative (Ty Layton) General Manager George Iliadis george@furnishinginternational.com Subscriptions Manager Natalie Tshaikiwksy subscriptions@furnishinginternational.com Advertising Enquiries George Iliadis Phone: (+61 3) 9417 9399 Fax: (+61 3) 9417 3981 Mobile: (+61) 400 519 218 george@furnishinginternational.com Ellikon Publishing 384 George Street Fitzroy, VIC 3065 Australia furnishinginternational.com Furnishing International the exclusive Australasian member of:
Furnishing International accepts freelance contributions; however there is no guarantee that unsolicited manuscripts, artwork or photographs will be used or returned. The entire contents of Furnishing International are copyright and may not be reproduced in any form, either in whole or in part, without written permission from the publisher. While the publisher makes every effort to be accurate regarding the publication of advertisements, it should be noted that Furnishing International does not endorse any advertised product or service. Viewpoints and opinions expressed in Furnishing International are those of the authors. The publisher accepts no responsibility for the information supplied or changes subsequent to the date of publication. Furnishing International is printed at a ISO 9001 Quality Accredited and ISO 14001 Certified green print facility and on paper sourced from sustainable forests. The Publisher of Furnishing International promotes environmentally responsible, socially equitable and economically sustainable practices.
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Inspiration “I believe the answer to progressing in the current climate… is through minor international collaborations and local partners that make up a small contribution in the larger scale of our Australian-made product.” SAM PAPARGIRIS, NEXUS INTERIORS
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NEW PRODUCTS
New Products Planinsek Art Pastel Dream Splashback is designed by Chloe Planinsek and manufactured through Paul M. Chloe paints custom designs based from her range to creatively tie in with varying interior colour and design schemes. planinsekart.com.au
Axor / Hansgrohe Axor Starck V represents the art of minimalism, made using sustainable crystal glass and featuring water-saving technology, it also includes a rotatable and detachable spout. hansgrohe.com.au axor-design.com
2DESIGN STUDIO Aura Upholstered is the latest addition to the award-winning Aura collection, hand-stitched using 100 per cent New Zealand wool felt. 2design.com.au
Autumn Issue 2014
NEW PRODUCTS
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Enjoy® Lighting Graphite Chevron Flameless Candle from the Artisan Designs collection is hand carved from virgin paraffin wax, adding colour and ambience to every room. enjoylighting.com.au
Cranmore Home Henry Lamp Slate is 82cm in height, made from quality pine with a powder coated steel base and cloth lampshade. cranmorehome.com.au
Beyond Furniture Stacking Blocks Punto are designed to be stacked together to form different pieces of furniture such as side tables, coffee tables, bedside tables, chests and bars. Each block features a drawer and is finished in matt and gloss polyurethane. beyondfurniture.com.au
Caesarstone Islands by Raw Edges exhibits the design, quality and functionality of Caesarstone surfaces while reflecting the signature creativity and playfulness of London-based design studio Raw Edges. caesarstone.com.au
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Mayfield Chase Floor Lamp in a Scandinavian ash finish and black hessian fabric. mayfieldlamps.com.au
Cult Branch Table by Cappellini is a light and stable design made using aluminum elements that interconnect seamlessly and dissolve to form a unified whole. cultdesigned.com.au
Cafe Culture + Insitu Alieno Chairs by Gamplus Fratesi are manufactured by Casamania using varnished metal suitable for outdoor use. Available with a slender, tall back rest or as a wider, lower lounge version. cafecultureinsitu.com.au
Autumn Issue 2014
SCOUT Lifestyle Triangle Cushion in Grey/Aqua is from the SCOUT kids range, available in four colour combinations, screenprinted and made in Melbourne from 100 per cent cotton drill. scoutlifestyle.com
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Kindle Living Allison Patio Heater in white delivers warmth and style for all outdoor applications. Options to be installed as a permanent fixture or available with a portable gas bottle. kindleliving.com.au
Eco Chic Bronte Driftwood Coffee Table is handmade and crafted from upcycled driftwood, joined together and topped with glass. ecochic.com.au
LightCo LILLE by Lighting Republic is distributed exclusively by LightCo and is made from brass and glass with an old bronze finish. lightco.com.au
Chairbiz Dent Chair is made with layer glued, compression moulded ash wood, presenting an innovative and creative seating solution for all applications. chairbiz.comÂ
Autumn Issue 2014
Visit us at
FURNITEX 2014
Stand No. G20
LaForma Australia Showroom (by appointment only) 3/9 Chapel Street, Lynbrook VIC 3975 Ph: 03 8795 4400 Fax: 03 9702 8822 www.laforma.com.au
NEW PRODUCTS
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Charles Parsons Interiors Newport Collection is a new upholstery range made from 80 per cent polyester and 20 per cent linen. Available in a range of colour stories including ocean, denim, brick, driftwood and linen. charlesparsonsinteriors.com
Popcan International Nora Chair by Les Saisons presents a classical style with a modern twist. Featuring a hardwood frame with silver leaf legs, upholstered in a choice of quality fabrics. popcaninternational.com LesSaisonsFurniture.com
About Space Wooden Pendant Lights featuring four designs including JIKA, SHEM, DVATE and SASA. Each is carved from sustainable Paulownia wood, which comes from one of the fastest growing trees in the world and boasts clean lines and LED options. aboutspace.net.au
Sealy Posturepedic Exquisite mattress features a rubberised foundation, titanium alloy steel modules, handles, an edge support system, gel-infused visco elastic and a smart textile treatment. sealy.com.au
Autumn Issue 2014
243 Johnston Street Fitzroy, Vic 3065 Telephone: 03 9417 4523 E-mail: info@milesoliver.com.au milesoliver.com.au
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NEW PRODUCTS
LaForma Zeno Occasional Chair is a stylish wooden design featuring a rattan back and upholstered seat.
Real Flame 1500 Modular Size Gas Fireplace can be set up as a standard vertical flue configuration or power flue can be used for applications where horizontal termination is required.
laforma.com.au realflame.com.au
Rogerseller Aerius Wall Unit features a combination of black flamed granite, natural elm wood and a body of 100 per cent recyclable aluminium and glass. rogerseller.com.au
Autumn Issue 2014
5000
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NEW PRODUCTS
About Space Recycled Cardboard Lighting is an elegant new range, made by layering recycled pieces of cardboard to create semi-translucent shades that project a muted, soft glow – LED bulbs optional. aboutspace.net.au
Satara Australia Mols Three Drawer Desk features white tapered steel legs and a handcrafted European oak top, available in neutral and white tones. satara.com.au
Godfrey HirstRedbook green® Carpet is manufactured using Sorona® polymer and made from 37 per cent natural corn sugar. godfreyhirst.com
Southwood Moneypenny Chair is Victorian ash in hue with a timber frame and can be upholstered in either leather or fabric. southwoodhome.com.au
Autumn Issue 2014
LOCAL MANUFACTURING: NEXUS INTERIORS
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Forward Thinking SAM PAPARGIRIS, GENERAL MANAGER OF NEXUS INTERIORS, SHOWS HOW LOCAL AND GLOBAL COLLABORATION, TOGETHER WITH AGILE BUSINESS STRATEGY, CAN BE THE KEY TO SURVIVING IN A SECTOR THAT BECKONS FOR CHANGE.
Autumn Issue 2014
LOCAL MANUFACTURING: NEXUS INTERIORS
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Left: Sam Papargiris, General Manager of Nexus Interiors. Top left: Nexus Interiors Fan Table collection. Top right: Nexus Interiors custom designed lounges.
“Local manufacturing and the furnishing industry in Australia has not yet reached its full peak, but can continue to do very well in a niche market where we see good design with value for money.”
O
perating out of its Melbourne-based factory in Coburg, Nexus Interiors manufactures ergonomically sound, commercial furniture, primarily for interior designers, architects and corporate businesses. General Manager Sam Papargiris explains that the company has seen growth where others have not due to its willingness to adapt to change in order to keep moving forward. “We’re still a long way away from seeing 100 per cent local manufacturing fully succeed in Australia, however I believe the answer to progressing in the current climate, and how Nexus Interiors is keeping its head above water, is through minor international collaborations and local partners that make up a small contribution in the larger scale of our Australian-made product. “We import small componentry parts from Asia, for only some of our ranges, to build cost-effective products in our factory. This is where we’ve found a good balance to keep local manufacturing effective. It allows us to most effectively meet the brief of our A&D
[architecture and design] clients requiring custom-made pieces of furniture on budget,” says Sam. Nexus Interiors began over eight years ago with relatively small projects under its belt before quickly gaining credibility within the A&D sector. The company has become known for its quality-made products, specifically for ergonomic office furniture, a selection of which is built around the recommendations made of a trusted, qualified occupational therapist. This has been a cutting-edge part of the brand’s appeal as the pairing of ergonomic design and office furniture increases in demand. The showroom is located at the front of the company’s Coburg base and features a range of desks, chairs and workstations. This is backed by the lively factory out behind, which houses a metal workshop, an upholstery and fabric cutting station, a number of chair assembly units as well as dispatch and quality control. Nexus Interiors uses environmentally friendly, water-based
glue during manufacture that complies with Australian green product certification. “All the assembly and upholstery is manufactured locally in our factory to meet particular specifications. “The manufacturing process also involves contributions made from partners throughout Victoria who specialise in joinery and framework for instance. In addition, we source small componentry from abroad for a selection of products, as previously mentioned. By doing this, we are able to afford to create a select range of executive down to clerical task seating that we are proud to state is 100 per cent Australian-made and owned. So there is a bit of both going on – this we have found to be most effective,” says Sam. Positive but realistic about the tough times Australian manufacturers have been facing, Sam believes that the “local manufacturing and the furnishing industry in Australia has not yet reached its full peak, but can continue to do very well in a niche market where we see good design with value for money”.
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LOCAL MANUFACTURING: NEXUS INTERIORS
clockwise from top left: Task seating mechanisms; the metal department at the Nexus Interiors factory in Coburg, Melbourne; five-way timber base in the R&D department of the Coburg factory; cutting bench; fabric storage as part of the factory’s cutting bench department; welding workstation in the metal department of the Nexus factory; sewing room at the factory.
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LOCAL MANUFACTURING: NEXUS INTERIORS
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Top left: Custom-designed ottomans. Bottom left: Meeting booth; ideal for educational and corporate breakout spaces. Right: Senna table and stool.
Nexus Interiors’ commercial furniture is completely design-led, supporting local designers and architects who present the company with their brief for construction from which Nexus Interiors then manufactures a tailor-made product, specifically suited to the designer, architect or client’s budget, lead times and specifications. Upon entering the company showroom, observing the product and speaking with Sam, this becomes very clear and stands out as an important part of Nexus Interiors’ ethos. The company is planning to grow the manufacturing plant by creating more product ranges in the near future. It plans to introduce a new, pioneering range of chairs and desks to the market, stepping up the company standard. Not unfamiliar with the possible changes the local manufacturing industry could benefit from, Sam matter-of-factly points out that “it is evident that the Australian
Government should support smaller-tomedium companies like us that employ 20 to 30 staff much more than it is currently… it is also vital that true local manufacturing success can be only be achievable with the support from the A&D industry”. Although these changes are somewhat mutually agreed across the board, Nexus Interiors exemplifies that if change is not happening for local manufacturers externally, agility amounts in the ability to step forward and proactively create change. “We are able to stay at the top of our game in local manufacturing because we are unafraid of local and international collaborations and suppliers who play a small but vital part in keeping our manufacturing plant efficient. A lot of it has to do with the specification market, but we also have to be innovative and push to be at the forefront of design and construction,” Sam says. The local manufacturing division of Nexus Interiors has been responsible for the supply
of over 4000 chairs and furniture pieces for high profile clients and settings including Charles Darwin University, Department of Human Services Victoria, Hotondo Homes in various locations, the Royal Australian Mint, the University of Melbourne, Sydney Showground Stadium and Rolex Australia, to name but a few. So what’s next for Nexus? Currently at work on several major manufacturing projects, Nexus Interiors is soon to be supplying loose furniture, joinery, tables and seating to specific corporate, healthcare and educational sites located within Victoria. As the Australian economy slowly returns to a growth phase, Nexus Interiors has used the challenging times to position itself as a dynamic local manufacturer, capable of remaining relevant in a market that is often obsessed with international branding. nexusinteriors.com.au
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Ideation Design Innovation “A broad re-emergence in the recognition of the value of good design is gratifying; there’s still a long way to go but the message is clear: design has a real and measurable value and is vital to our collective futures.” ROBERT STENT, HAYBALL
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Autumn Issue 2014
TALKING BUSINESS: DESIGNEX
TALKING BUSINESS: DESIGNEX
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Talking Business:
designEX
WITH THE MAY 2014 EDITION OF DESIGNEX LOOMING, WE GOT IN TOUCH WITH EXHIBITION MANAGER KOBE JOHNS TO TALK BUSINESS ON THE AUSTRALIAN DESIGN INDUSTRY AND TO GAIN A FRESH PERSPECTIVE ON DESIGNEX. Photography Simon Wilde Photography
Left: LAB DE STU Popper Lights designed by André Hnatojko, showcased at the designEX 2014 launch.
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ince 1988, designEX has provided a crucial platform to showcase pioneering design, ideas, interiors and architecture, aiming to inspire and propel the Australian design industry toward growth and development. On the frontline is Exhibition Manager, Kobe Johns. With a wealth of experience up her sleeve in art and design events, temporary installations and interior design both locally and internationally, Kobe’s outlook on the design industry is well-rounded and informed. Kobe sees the Australian design and manufacturing sectors as being “full of very passionate and talented people”, while acknowledging well-known challenges in an optimistic manner. “We are experiencing difficult times with a lot of change, and people are seeking new ways of working, new partnerships and collaborations – the results are exciting and I look forward to seeing more of this diversity in practice.
“Being nimble and maximising opportunities that present is key. The rate of change in technology and development can not be underestimated, and manufacturers who succeed will be those who can move quickly and take advantage of the change,” says Kobe. Offering a window to this change and progressions that arise both locally and abroad, designEX showcases the industry in all its guises. In this way, trade shows such as designEX, Kobe explains, offer designers and architects the opportunity to keep up-todate with product trends, technical elements and requirements in order to stay on top of their game. The steadfast reputation of Australian design is continually inspiring and influencing on an international scale. Aiming to build upon our strong suit, the much-anticipated NEST 14 feature at designEX has been specifically tailored to support independent design over the past three years, NEST has
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TALKING BUSINESS: DESIGNEX
“People are seeking new ways of working, new partnerships and collaborations – the results are exciting and I look forward to seeing more of this diversity in practice.”
Top left: INDE Fold collection, showcased at the designEX 2014 launch. Top right: LAB DE STU Mr Dowel Jones flat-pack lamps designed by Dale Hardiman & Adam Lynch, showcased at the designEX 2014 launch. Right: designEX Exhibition Manager, Kobe Johns.
unveiled unseen designs that continue to challenge the outlook of Australian design as a whole. NEST 14 is “a point which enables designers to show product to potential clients without a large financial investment on their part,” says Kobe. “The NEST 14 feature that has been curated by Anne-Maree Sargeant is one of the best opportunities for Australian designers there is here at home. While it is by invitation only, it’s not a competition, we don’t specify the products that can be showed and above all, we are bringing a commercial audience to these designers. Last year, one of our NEST exhibitors picked up a retailer to stock their lighting before we even opened the door… When I see things
Autumn Issue 2014
like this, I know we are creating the right type of environment at the event.” Among a whirlwind of international events, Kobe believes that if Australian trade shows like designEX are keeping their finger on the pulse and constantly working toward supporting local industry, others abroad will not be a threat but instead be seen as partners, providing a clear window into unfamiliar markets. “All events and exhibitions have something different to offer, even within Australia, the various design events service different parts of the market – there is a place for us all. “Content is key to driving increased visitation by a local audience. Outside the local audience, designEX has seen increased
visitation from neighboring countries in recent years, such as New Zealand, China and Singapore.” With a genuine appreciation for good design and backed by the process of managing one of the largest design shows in the country, Kobe’s constructive criticism for current industry is refreshing. Under well-guided management, designEX has recently seen 20 per cent growth and is expected to report further triumphs upon the conclusion of this year’s event. designEX 2014, 28–30 May Sydney Exhibition Centre, Glebe Island designex.info
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TALKING BUSINESS: WEYLANDTS
Talking Business:
Weylandts FOLLOWING THE LAUNCH OF SOUTH AFRICAN RETAIL GIANT WEYLANDTS’ FIRST AUSTRALIAN STORE, WE GOT IN TOUCH WITH CEO, CHRIS WEYLANDT, WHO SHARES HIS RECIPE FOR RETAIL SUCCESS AND OFFERS A UNIQUE BIRDS-EYE VIEW ON THE AUSTRALIAN FURNISHING INDUSTRY. Text Adem Saban
Left: Weylandts’ CEO, Chris Weylandt.
Autumn Issue 2014
A
lthough it was his father Edgar Weylandt who opened the first store in South Africa during 1964, it was the work of Chris that saw the family business Weylandts experience extraordinary growth, booming into the multi-national retail giant it is today. Opening its first Australian store in Melbourne’s Abbotsford late last year, interior designers, architects and consumers alike have bared avid interest in the globally curated furnishings of Weylandts, carefully selected from 18 countries to reflect the company philosophy – the art of good living, as well as the company’s own brand product. “We wanted to expand the world of Weylandts to Australia. Melbourne was the obvious choice because it resonated so well with what we are all about. The architecture, the incredible food, culture, the arts, design appreciation and the fact that Melbournians embrace the good things in life. We felt an immediate connection and are confident that our values and offering would be appreciated,” says Chris. Set in an expansive old match factory steeped in history with chic warehouse vibes, Chris Weylandt explains that the location and type of building is crucial to the retail experience. “We have given new life to the building whilst maintaining its integrity, which was important for us. Inside, Weylandts has a vast range of furniture and homewares, curated in an individual way to complement the building’s aesthetics. “A clear, simple approach ensures that the integrity of objects and resources remains
TALKING BUSINESS: WEYLANDTS
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uncluttered. This enables us to celebrate the unique, unrivalled beauty that is created by time and nature,” he says. Adding to the Melbourne retail experience is The Kitchen. Offering a characteristically simple menu by Weylandts’ in-house chef, the chic bistro fronting the store creates a relaxed atmosphere, enhanced by a crackling fireplace and the taste of South African imported wine from the Weylandt family’s estate in the Franschhoek Valley, just outside of Cape Town. “We envisioned the store to be an experience. When you enter our doors it is the start of a journey and a long lasting relationship. The journey is about the products and their provenance. It’s about being inspired,” says Chris, and The Kitchen definitely plays a part in brining this vision to fruition. It is no doubt that Weylandts’ agile business strategy has contributed vastly to its growing success. In addition to its curated product, Weylandts manufactures and designs over 35 per cent of its products in-house, with a focus on design-led manufacturing. “The balance of product is made up through collaborations with innovative suppliers and manufacturers who share our values… I lead the design process and the production is done mainly in Indonesia, India and South Africa. Weylandts is a unique brand and has its own signature, so it is an integral part of our business to design our own product ranges, allowing us the ability to control the design, quality and integrity of the product… We buy what we love and not what we think will be a best seller,” says Chris.
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TALKING BUSINESS: WEYLANDTS
TALKING BUSINESS: WEYLANDTS
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“I believe the design industry is of a very high standard in Australia and I find it very exciting to be a part of it.”
Top left: The Weylandts edit. Bottom left: Weylandts Abbotsford store, Melbourne. Right: The ‘outdoor room’ at Weylandts, Melbourne.
The four pillars that support Weylandts are quality – “which we believe should never be a once-off-act, but a habit” says Chris, design, the value of an object – “presented when the quality, detail and craftsmanship are of greater worth than the price tag,” he explains, and lastly but not least important, sustainability. Weylandts preaches respect for Mother Nature and strives to back its claims with a comprehensive, environmentally friendly product range. “The Australian furniture industry is of a much bigger scale than the South African furniture industry. Aside from that, it is very similar. The Australian lifestyle is somewhat similar to that of the South Africans, therefore the consumer demands are very similar.
“I believe the design industry is of a very high standard in Australia and I find it very exciting to be a part of it. The retail sector is, unfortunately, not at the same level, but I foresee that we will see tremendous change in the next five years. Innovation, creativity and investment is needed to take it to the next level, this is also what the consumer will be expecting.” The solid foundations laid by Chris and his father, including the company’s clear and direct vision, ethos and refined outlook on product and design, have profoundly contributed to the company’s mounting success. “Weylandts is a passionate and innovative brand with a vision. It stays true to itself and does not necessarily follow trends but rather ensures it is always ahead of the curve,” Chris confirms.
With further plans for expansion, Weylandts’ next stop is Sydney, which Chris has told us is due to open in the near future, followed by plans to launch stores across other parts of Australia not yet identified, as well as in New Zealand. Not only inspiring business strategy for smaller-scale retail businesses within Australia, Chris is likewise inspired by what Australia has to offer and aims to support our local industry, confirming that Weylandts hopes to develop product ranges with Australian designers within the near future. “It’s all about creating things and that is what I love doing,” says Chris. weylandts.com.au
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Autumn Issue 2014
CAPACITY: STREET & GARDEN FURNITURE CO.
ARCHITECTURE: REINVENTING DOCKLANDS
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Reinventing
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RECOGNISED AS ONE OF AUSTRALIA’S GREENEST RESIDENTIAL BUILDINGS, THE SERRATA PROJECT BY ESTABLISHED ARCHITECTURE PRACTICE HAYBALL, HAS RECENTLY COLLECTED NUMEROUS AWARDS. HERE, HAYBALL DIRECTOR ROBERT STENT SHARES THE THOUGHT PROCESS BEHIND SERRATA AND HIS INFORMED OUTLOOK ON AUSTRALIAN DESIGN. Photography Peter Clarke
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errata is a botanical term that describes the sharp, saw-toothed edge of leaves on some coastal plants. Inspired by shape and form, Hayball purposefully named its recent project after the term for the similarities shared between the serrated edges that protect the leaf from forceful winds and the architectural form of the tower. “The building’s façade is energised by materials and details that investigate light and shade. There are deep openings to add richness and intrigue [and] large glazed openings to offer a sense of life within,” says Robert Stent, Hayball Director. Located in Docklands’ Victoria Harbour precinct, Serrata is a 15-level residential and mixed-use, high density development, boasting an impressive façade and wellplanned, sustainable city living. Designed to be bold and edgy, Hayball aimed for the tower to reflect innovative design and sustainable architecture. Succeeding in this vision, at the Australian Institute of Architects’ Victorian Architecture Awards 2013, Serrata won both the Residential Architecture: Multiple Housing, and Urban Design categories. It also received a 4 Star Green Star Multi Unit Residential v1 certified rating by the Green Building Council of Australia. Serrata was completed in July of 2012. It took three and a half years to complete, including 18 months of construction, and features four retail spaces at ground level – creating a pleasant experience for pedestrians – 144 apartments split over 15 levels, as well
as three town house apartments perched on the podium level. Sustainability however, was the main focus of the design development. It features floor-to-ceiling low-e glass windows to maximise energy efficiency, smart metering to monitor energy and water use, LED lighting fitted throughout and natural light and ventilation ensured throughout all lobbies and corridors. “The process to achieve the 4 Star Green Star rating was a demanding one, particularly in terms of specification writing. We invested time in the research of materials and products that would fulfil the certification requirements and in the process, were introduced to new products. We’ve used recycled carpet, low VOC paints, a chain of custody timbers, double glazing, and no formaldehyde [or] PVC,” says Stent. Further incentives Hayball implemented include a rainwater tank for garden irrigation, 5 Star WELS rated taps and showerheads and good acoustic performance to reduce internal and external sound travel. Extending the sustainable living vision wider than the impressive walls of Serrata, Hayball presents a push to boost cycling, with 144 bicycle storage tenant spaces created as part of the construction, as well as 36 bicycle spaces for visitors in the adjoining, Import Lane. In addition, not all apartments were allocated a parking space, which further encourages alternative, environmentally friendly modes of transport. “The main idea was to create a sense of place making. We’ve achieved this through
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ARCHITECTURE: REINVENTING DOCKLANDS
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Above: Serrata Docklands Site Plan. Below: Serrata Docklands Level 1 Plan.
initiatives that create intimacy of scale and connections between exterior and interior, composition, materials and connection to community,” he states. Working closely with Victoria Harbour and Places Victoria, Hayball was commissioned by developers Lend Lease and Sekisui House to essentially connect the new development with its surrounding environment, namely the streets and public spaces, seamlessly stitching it into the space. This brief was achieved though the collaborative efforts of Hayball and landscape architects and urban designers, OCULUS. In turn, Hayball produced what exemplifies a sophisticated design method – a fresh presentation for Docklands. “Docklands was regularly criticised as wind swept and soulless. A few years ago, government policy for the precinct’s further development took a turn, and emphasised that the next decade should be characterised by a new scale of finer dimensions and
evel 1 Plan
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ARCHITECTURE: REINVENTING DOCKLANDS
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Top left: Interior corridor. Bottom left: Hayball Director, Robert Stent. Right: The adjoining, Import Lane.
complementary uses. The development of Serrata reflects this shift; where the spaces between the buildings are considered as important as the buildings themselves,” Stent explains. Serrata expresses excellence in even the minor details, including its spacious interior walkways and staircase, a sharp and contemporary interior structure and an honorable sense of promoting community. With spacious balconies and wide frontages, the apartments are graced with maximal light and views across Victoria Harbour. “Good design cannot be produced from measurements or sets of rules, but involves leading a process of mediation between complex issues,” says Stent. Backed by 30 years of experience, Hayball is one of the largest architecture practices operating in Australia and has positioned itself as an industry leader in the areas of sustainable and dexterous design. With an impressive client base, Hayball is
most well-known for its work within the multi-residential and education sectors. As one of Hayball’s eight directors, Stent is particularly focussed on architectural design that responds to the needs of a population both current and into the future. Past president of the Victorian chapter of the Australian Institute of Architects, he is responsible for many of Hayball’s awarded projects, both nationally and internationally. Experienced and respected, Stent’s outlook on the Australian architectural industry is to be noted. “The challenges architecture faces are more complex than ever before and the expectation of architects is ever increasing – but with this comes greater opportunities for architecture to influence and transform our cities and built environment. A broad re-emergence in the recognition of the value of good design is gratifying; there’s still a long way to go but the message is clear: design has a real and measurable value and is vital to our collective futures.
“Increasingly, the need for collaborative design is driving significant shifts in our practice, requiring change and expanded services. Our investment in technology, such as BIM (building information modelling), ensures that we continue to lead in the communication of design and working collaboratively, benefitting from greater opportunities for integration of design and document production with emerging construction methodologies in the global marketplace,” he says. The constantly evolving industry of design presents bright opportunities for growth and development. Hayball exemplifies such through its work on many projects, namely Serrata, which sets a high benchmark for future sustainable Australian designs and architectural constructions. hayball.com.au
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Autumn 2014
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Industry “Set your sights and keep chipping away – you will definitely hit gold! ... Stay nimble and flexible in order to effectively react to industry demands and market pressures, [and] don’t underestimate the power of having a great culture.” MIA FEASEY, SIREN DESIGN
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INTERIOR DESIGN: SIREN DESIGN
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Siren Design: In Focus SIREN DESIGN GROUP IS A FORCE TO BE RECKONED WITH. HERE, SOLE OWNER AND CEO, MIA FEASEY BRINGS THE INTERIOR DESIGN FIRM TO LIFE AND WE MEET ASSOCIATE, CHARLENE CONG, WHO TAKES US INSIDE THE VIBRANT HOLLARD PROJECT. Text Diane Leow & Elena Papargiris Portrait by Scott Ehler Hollard images by Adrian Boddy
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esign darling Mia Feasey arrived in Australia at the age of 21 with just 1000 dollars in her pocket. Travelling from the UK without a degree or any formal training, her passion for design and fierce determination quickly led her to gain experience and work her way up in the industry. In 2006, Feasey daringly stepped out on her own to establish the now reputable, vastly artistic interior design firm dubbed Siren Design Group. Since then, Siren has nabbed several high-profile projects including the AGL headquarters and the quirky, well-considered Facebook head office in Sydney – a 2013 Melbourne Design Awards winner. Further extending its efforts abroad, Siren has offices in Singapore, holding a strong presence and client-base in Asia as well as Australia. When questioned on the comparisons between the Australian and Asian interior design sectors, Feasey comments: “Brand extension is geographically difficult enough.
Add to that cultural and business protocol differences and you really do have a challenge. “We launched Siren Singapore 18 months ago. Penny Sloane, our Singapore MD, was my first employee, starting off completing work experience with me,” explains Feasey. Within the first year of business, Penny Slone won the Asia Pacific Perspective 40 under 40 Design Star of the Future Award. “We relocated a star Sydney team member [to Singapore] (Chloe Gal, who also started with us as a graduate) in order to reinforce the quality and culture [of Siren Design] whilst growing our international project experience. We have been able to build a strong, memorable and reliable brand in a short timeframe and within a fairly insular industry,” says Feasey. At the helm of Siren’s fast and roaring success is a team of enlightened, young creatives with fresh ideas. “We’ve got a terrific group of people who are immensely talented and passionate about what they do…
We all work very hard and because we’re so connected with each design we produce, we’re committed to making it work for our clients,” says Feasey. Creating spaces where people flourish and brands come to life is Siren’s focus, and ensuring that design translates seamlessly into each client’s business strategy is the winning formula. “It’s imperative that we really take the time to understand our clients (right down to their DNA). It enables us to extend the heart of their brand into the physical space… Let’s face it, we all love looking at beautiful things, but beauty is only skin deep. More importantly, we want to know how our spaces make people feel. What conversations do we want our customers or clients to have in them?” Feasey adds. Although she has had no formal business training, Feasey believes she has exercised “common sense”. She explained that key lessons during her experience of building Siren Design thus far have been in tenacity,
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Autumn Issue 2014
INTERIOR DESIGN: SIREN DESIGN
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First page: Mia Feasey, CEO of Siren Design. Second page bottom left: Level 10, black anodised metal staircase. Second page bottom right: Level 8, informal meeting rooms. Adjacent top: Level 12, central staircase. Adjacent bottom: Level 8, use of large scale graphics. Above left: Level 12, internal office café. Above right: Formal meeting room.
agility, flexibility, culture, team and adopting an unassuming nature. “Set your sights and keep chipping away – you will definitely hit gold! ... Stay nimble and flexible in order to effectively react to industry demands and market pressures, [and] don’t underestimate the power of having a great culture.” Every Siren Design fit-out is strikingly unique, and strategically showcases each client’s individuality. The Hollard project is a perfect example. Approached by Hollard Group Australia, Siren Design was faced with the task of completing a four-floor fit-out, plus a basement level, at the company’s newly refurbished 465 Victoria Avenue head office in Chatswood, Sydney. Hollard Group Australia is the Australian branch of global insurance company, Hollard, with offices in Africa, China, Europe, India and the United States. Its major brands include pet insurance company PetSure, as well as general insurance company, Real Insurance. “As Hollard brands have previously been located at separate sites across Sydney, the client’s main concern was how to amalgamate all staff under the same roof, whilst supporting the cultures and visions of each
brand,” says the project’s lead designer and Siren Associate, Charlene Cong. “Siren Design’s response to the brief was based on the concept of ‘bringing everyone together under the family tree’ by using planning principles that encouraged interaction between business units across all five floors.” This vision was cleverly achieved through the use of colour. The intent was to create a ‘central breakout’ on each level using a large green wall flowing through all four floors, stemming from the staircase. The green connects the different brands across all floors and references the ‘family tree’ concept. Starting from the lowest level, the colour green presents itself in ‘the garden’ created to run beside the local Blackbutt timber-made tread staircase, featuring handrails fabricated from solid Tasmanian oak. The beginning of the staircase is seen as the foundation and grounding for the company to grow upward, into and through the presentation of brighter colours, and finally up to the corporate floor which presents shades of grey, white and black. The graphics used for each floor were also chosen based on the function of each brand.
The PetSure department for instance, features imagery of domestic pets, accompanied by hydraulics equipment used for the green feature wall that is housed inside a dog kennel, modified appropriately with its own sprinkler for fire protection. “Integrated throughout the floors are various types of ‘bump’ spaces such as casual lounge settings and cosy booths, allowing for different forms of working, depending on the tasks undertaken by each team,” says Cong. “The lowest ‘basement’ level of the fit-out houses the Real Insurance call centre and was treated almost as an independent floor, as the average demographic of staff was younger than those across other floors. Hollard wanted an edgy and inspirational space that would improve staff retention rates and provide a fun and dynamic environment,” says Cong. As part of the basement level, Cong’s personal favourite space is the ‘games den’. Designed using 3D modeling software, the joiners employed used this imagery as a template file to create each panel of plywood. “The acoustic perforations in the plywood ceiling panels were painstakingly drilled by hand, whilst the piecing of each panel was carefully scribed and sized on site. Integrating services was a challenge as Siren’s design
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INTERIOR DESIGN: SIREN DESIGN
Top left: Level 8, use of vivid graphics. Top middle: Level 8, further use of vivid graphics. Top right: Level 8, the games den.
“Environmentally friendly birch plywood is one of the most used materials featured throughout the Hollard fit-out, primarily for its versatility and sustainability.”
intent was for the plywood cladding to be used in an honest and raw state. As a result, a number of perforations became the output method for the air conditioning, and two slimline LED strips provided adequate lighting levels within the room, whilst keeping with the minimalist aesthetic,” says Cong. Environmentally friendly birch plywood is one of the most used materials featured throughout the Hollard fit-out, primarily for its versatility and sustainability. It was used in all kitchen and breakout spaces, however Cong explains, “the main challenge with using plywood is selecting the sheets for consistency within the same grade to create a polished and sophisticated aesthetic.” The fit-out features locally manufactured furniture and sustainable finishes, including reconstituted veneer from New Age Veneers and Eveneer, and rubber flooring from
Autumn Issue 2014
Signature Floorcoverings that achieves a 100 per cent point rating in the Green Star Materials Calculator, amongst other products. From start to finish, the four upper floors took about six months to complete, with the design process starting from July 2012 and the construction process concluding around the end of January 2013. The project plan for the fifth and final level started from July 2013 and ran up until November 2013. Credit to the creative insight of Charlene Cong and the Siren Design team, coupled with the collaboration of Hollard Group Australia, the result of the finished project not only astounds from an exterior perspective, but also services the brands within the new location to a specified and uniquely modified standard. sirendesign.com.au
WORKSTATIONS, STORAGE & TASK CHAIRS: RJ Workspace LOOSE FURNITURE: Café Culture + Insitu, Stylecraft, Chairbiz, H & J Furniture, Zenith Interiors, Hughes Commercial Furniture, Diami, Space Furniture, Project 82, mei + picchi LIGHTING: Forest For The Trees, Luxxbox, Project 82, Zaffero, ISM Objects, About Space, JSB Lighting EQUIPMENT & HARDWARE: Harvey Norman Commercial, Zip Industries, Designer Doorware, Industrial Expression ACCESSORIES: IKEA, Freedom Furniture and Homewares FLOORING: Signature Floorings, RC&D, Greenplay Australia, Earp Bros, Academy Tiles, Amtico, Armstrong, Ontera Modular Carpets, Interface, FLOR FABRICS: Kvadrat Maharam, Mokum Textiles, NSW Leather Co., SvenskaKJ, Warwick Fabrics, Woven Image CLADDING: Laminex, Halifax Vogel Group, Portugal Cork Co, Europanel, Briggs Veneers, Eveneer, New Age Veneers, INSTYLE, Gunnersen, Eurowalls PAINT: Dulux, Bristol, Baresque Architectural Finishes BENCHTOPS: SmartStone, Laminex, Abet Laminati, Tekform GRAPHICS & ARTWORK: EyeTonic: applied graphics, Alex Lehours: graffiti art, Siren Design: graphic design for basement level
:: BATHROOM
:: CERAMIC
Canterbury Sink and Tap is Australia’s leading importer of the finest traditional fireclay sinks from England and traditionally styled designer tapware from Milan. We are a boutique wholesaler and are committed to providing products that are durable, functional and of the utmost in quality and styling for the more discerning customers. Our sink range includes Shaws handcrafted kitchen and laundry sinks and have a 5 year guarantee against manufacturing defects and a 10 year warranty on fading and staining.
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Each sink has a certificate of authenticity, verifying the product’s handmade quality, signed by the craftsman who produced it. Our traditional tapware is Nicolazzi made in Milan Italy. The quality and choice of styles is unsurpassed and considered to be the best in the world. At Canterbury Sink and Tap our philosophy is to ONLY offer the most beautiful and practical sink and tapware which is complimented by our commitment and dedication in providing the best customer service.
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INDUSTRY NEWS
Industry News
BUDDING ARCHITECT AWARDED BY THE AIA
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n March 15, 2014 the Speculative Harbour Project by budding architect Georgina Karavasil was awarded an AIA Graduate Prize in Architecture and Joint Industry for Architectural Excellence. The award recognised the successful balance of design construction and practice excellence at RMIT University in the year of 2013, sponsored by BVN Donovan Hill.
The project is a representation of the industry’s bright future. It focuses on processed-based architectural design, experimenting with techniques around architectural form and organisation for a future marina and a surrounding, interactive public environment at Schnapper Point in the Mornington Peninsula.
Karavasil explores techniques at a master plan scale, looking at variation and density in experimenting with form and diversity to create variable grain and field as a canvas for a more complex environment. architecture.com.au
SNOOZE OPTS FOR SUPIMA
LOOKING AT RETAIL THROUGH A NEW DIGITAL LENS
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nooze has just launched its own range of linen made from one of the world’s finest cottons, Supima. The collection includes sheet sets, quilt cover sets and European-size pillowcases made from a fine weave, 600-thread count. Being 35 per cent longer than regular cotton means that more of the material can be spun into yarn, making Supima softer to touch, 45 per cent stronger and more vibrant than regular cotton fibres. Thus, the material fit the bill for Snooze’s new collection that boasts luxury and comfort. snooze.com.au
Autumn Issue 2014
ustralian accounting and advisory firm, BDO has teamed up with cloudbased software provider, Retail Express to launch the Australian Retail Index (ARI) – an app available for computers, tablets and smart phones. The service will allow retailers to access vital information regarding the health of their business and how they stand up against their competitors. It will cover four key categories including furniture and homewares, fashion and accessories, sporting and recreational goods and general retail. Designed by BDO’s National Retail Lead Partner, Simon Scalzo, ARI purposes to
deliver timely data that is more detailed than what is currently available to give retailers an edge. ARI will offer retailers the opportunity to compare percentage change in sales from week to week, will allow access to relevant statistics based on 100 per cent of transactions including sales, cash and lay-by, as well as report economy and general trends without sharing confidential company data. See the website to investigate the different phases of ARI’s launch and the content each phase offers. australianretailindex.com.au
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GOLD MEDAL AWARD SHOW
Handpicked. Situated in the Victoria’s Yarra Valley, one of Australia’s foremost winemaking regions, Sir Paz Estate covers 35 acres and is idyllically surrounded by cherry and berry orchards. A former chestnut grove, the estate sits on a belt of red volcanic soil and enjoys ideal growing conditions for the grape varieties produced there. The elevated site suits our vines perfectly; grapes experience true cool climate conditions, ripening slowly for maximum flavour development. Plantings consist of established Shiraz and Merlot vines, with additional plantings of Chardonnay – which recently produced its first crop – and Sauvignon Blanc. www.sirpaz.com
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INDUSTRY NEWS
THE FIRST AUSTRALIAN INTERNATIONAL FURNITURE EXHIBITION
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he Australian Furniture Association has recently announced the launch of the Australian International Furniture Exhibition (AIFE) that will be held for one week each July. The inaugural exhibition this year will be held from the 11th to the 13th of July at the world heritage listed Royal Exhibition Building in Melbourne. It will be open to the public for an exhibit of manufacturing trends and Australianmade furniture, furnishings, flooring, wall and decorative elements for every room – commercial and residential. The AIFE aims to promote Australian furniture to national and international markets, expecting over 10,000 visitors this year. It purposes to be reminiscent of international furniture salons and global benchmarks for the furnishing sector with a strong focus on Australianmade furniture and the furnishing industry’s evolution, talent, innovation, design aesthetic and technologies. The Australian Furniture Association has long provided a platform for buyers and makers of Australian-made furniture to connect, source and do business, with an aim to promote Australian-made product to the global market.
DESIGN FUTURES
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he 18th edition of Sydney Design is just around the corner. The 2014 event will be held from 16th to 24th of August at The Powerhouse Museum, exploring the theme of ‘Design Futures’. This year’s festival will showcase the way new digital technologies are challenging long-standing design and production methods. It will explore the way contemporary design may be envisioned in a time of constant change and highlight the way designers are using
new practices and technologies to their advantage by harnessing the rapid boom. The much-anticipated annual event covers all aspects of design through exhibitions, events, tours, workshops, markets, talks, as well as kids and student programs, showcasing designers and change-makers from across Sydney’s creative industries sector. sydneydesign.com.au/2014
australianfurniture.org.au
IAFP ANNUAL MEETING
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n the 10th of March 2014, members of the International Alliance of Furnishing Publications (of which Furnishing International is a member) gathered in Jakarta, Indonesia for the IAFP annual meeting. Topics that were discussed include online development, benefits the IAFP website can offer industry professionals looking to investigate international markets, the furnishing industry on a global scale including global markets, new materials, technologies and progressions as well as many other current matters. Following the meeting, members of the alliance attended IFEX Indonesia, which proved to be a successful international event. iafpalliance.com
Autumn Issue 2014
www.ellikon.com.au
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TRADE SHOWS
Trade Shows THE WHIRLWIND OF LOCAL AND INTERNATIONAL TRADE SHOWS JUST PASSED HAVE PRESENTED A FRESH DESIGN FRONT. WITH THE SPOTLIGHT ON ASIA THIS SHOW SEASON, AS WELL AS THE SPECTACLE THAT WAS SALONE DEL MOBILE, WE’VE REPORTED ON 10 STANDOUT EVENTS, LOOKING AT PRODUCTS AND TRENDS, BUSINESS AND NETWORKING. NO NEED TO TRAVEL – JUST DELVE RIGHT IN HERE.
Above: Salone del Mobile 2014, Milan.
Autumn Issue 2014
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SALONE DEL MOBILE MILAN, ITALY | 8–13 APRIL Text Fiorella Baserga, Italy
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his year’s 53rd edition of Salone del Mobile saw Milan peacefully occupied by a total of 357,212 visitors; 311,781 of them sectoral operators – up 13 per cent on the 2013 edition. It was quite impossible to see everything, as 1,700 companies displayed their products and more than 900 events took place with a focus on kitchens and bathrooms. Furniture was exhibited in different halls categorised as classic, design and contemporary, with huge booths available to really feel the mood and touch the exceptional fabrics and designs. At the Riva1920 booth, we had the opportunity of meeting Australian designer Jamie Durie, who has created a collection of very smart armchairs and cabinets. In the same booth, an enormous wood sculpture of industrial designer and interior architect,
Karim Rahid’s head was presented, made by a group of Italian artisans to celebrate the great modern designer. Well-known Italian brand Kartell, home of plastic and contemporary furniture, presented a shining booth of primarily gold and marble – two trends that were prevalent among many booths this edition. Exhibitors were ecstatic for the number of orders placed. Good times are back for Italy and that’s the most important news. But it wasn’t all business. The ‘Where Architects Live’ exhibition played a starring role – an opportunity to engage with and reflect on the art of inhabiting – evidenced by eight credible architects. Among the eight were Shigeru Ban, Mario Bellini and Studio Mumbai/Bijoy Jain.
Above clockwise from top left: Salone Internazionale del Mobile, photography by Saverio Lombardi Vallauri; Furnishing accessories, photography by Saverio Lombardi Vallauri; International Bathroom Exhibition, photography by Carola Merello; EuroCucina, photography by Carola Merello; Salone Internazionale del Mobile, photography by Alessandro Russotti.
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TRADE SHOWS
DESIGNBUILD
REED GIFT FAIRS
MELBOURNE, AUSTRALIA | 2–4 APRIL
MELBOURNE, AUSTRALIA | 1–4 FEBRUARY SYDNEY, AUSTRALIA | 15–19 FEBRUARY
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he 28th edition of DesignBUILD brought together around 5,000 industry professionals, from architects to manufacturers, contractors, project managers and tradespeople – over 200 of which were exhibitors. Sprawled across the show floor was the Innovation Alley; featuring pioneering technology and products, Project Next; an insitu sustainable product showcase, Industry Insights; an engaging series of seminars, and various networking and information sessions in support of Sustainability Day, which was on the Thursday. One of the event highlights was the booked out Industry Insights seminar program. It consisted of 15 sessions for which industry leading building associates and architects spoke. In addition, innovative developments in design technology were commended, with this year’s Visitor Voted Innovation Alley New Product of the Year Award awarded to 3D Printing Systems, for its easy-to-use 3D desktop printing system, UP Plus 2. Attended by architects, specifiers, contractors, engineers, builders and sustainability experts, DesignBuild is a comprehensive, annual trade event for local and international industry experts.
ver four days this February, 6000 visitors attended the Reed Gift Fairs Melbourne event. Of the 6000 were eager buyers and retailers, interior designers, wholesalers, importers and owner/partners expectant to discover new products, trends and inspiration. “To complement the business conducted on the show floor, our product showroom and education sessions offered retail tips to your key buyers. New initiatives such as the RETAIL HUB, allowed buyers to interact with our experts and learn the importance of customer service, visual merchandising and social media,” said Exhibition Director, Stephen Steenson. Later that month, Reed Gift Fairs Sydney began at its new home for the next three years – the Sydney Exhibition Centre, Glebe Island. The total number of visitors in attendance this year was 18,568, with giftware being the top product range sought after, and homewares coming in at a close second. The RETAIL HUB sessions presented buyers with advice, case studies, trends and live demonstrations from experts, retailers and exhibitors. This year’s Sydney show also launched the inaugural Gift and Life Instyle Awards (GALA). reedgiftfairs.com.au
designbuildexpo.com.au
Above: DesignBUILD 2014, photography by Francis Bond.
Autumn Issue 2014
Above: Image courtesy of Reed Gift Fairs.
Feature Wall : flyme2themoon, Byron Bay 2013
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INTERNATIONAL FURNITURE EXPO (IFEX) JAKARTA, INDONESIA | 11–14 MARCH
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he very first edition of International Furniture Expo (IFEX) took place at Indonesia’s largest exhibition centre, the Jakarta International Exhibition Center (JIExpo), in March this year. The event attracted 6,113 trade visitors, 2,021 of which were international visitors and over eight per cent of which were from Australia, including 400 exhibitors, 39 of which were from abroad. IFEX also hosted the annual meeting of the International Alliance of Furnishing Publications (IAFP) of which Furnishing International is a member. In addition to the wide range of furniture and expert craftsmanship showcased, a range of insightful seminars took place, primarily dealing with the European and US markets in relation to segmentation and trends, consumer product safety and market and design trends. Seminars on design development were also covered.
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During his speech at the opening ceremony, Mr. Soenoto, Chairman of event host AMKRI (Indonesia Furniture Association), said that the Indonesian furniture industry has great potential in terms of raw materials and manufacturing ability, and is confident of achieving exports of US$ 5 billion within the next five years. Organised by Dyandra UBM International, the top eight furniture product ranges of interest were garden and outdoor in rattan, wicker, cane and wire; bedroom, living and dining room, customised, handcrafted and office. One of the major highlights was the Indonesia Designer showcase, which put innovative Indonesian designers in the spotlight for an exhibit of new trends and local materials. ifexindonesia.com
Above: Images courtesy of IFEX Indonesia and Furnishing International.
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EXPORT FURNITURE EXHIBITION (EFE) KUALA LUMPUR, MALAYSIA | 5–8 MARCH
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xport Furniture Exhibition (EFE) was this year visted by 9,364 trade professionals, with more than 65 per cent being international buyers from 120 countries. The fair covered 20,000 square metres at the Kuala Lumpur Convention Centre (KLCC) and after the event, more than 70 per cent of exhibitors confirmed their participation for EFE 2015, with a record-breaking US$ 714 million worth of sales made over the four days.
Going into its 11th anniversary next year, this annual, export-oriented furniture trade show has launched into the fast growing markets of Southeast Asia, Africa, Middle East, Eastern Europe, Central Asia and South America. Since 2005, it has produced partnerships between thousands of buyers and furniture makers globally.
Above from left to right: EFE 2014 closing ceremony speech by Datuk Christine; Buyer at Fiori Booth; Caccina booth.
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MAISON&OBJET ASIA SINGAPORE, SOUTHEAST ASIA | 10–13 MARCH
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major event as part of Singapore Design Week and backed strongly by the success of its Paris shows, the first edition of MAISON&OBJET ASIA presented an impressive exhibit of inventive designs over four days, aiming to stimulate the market and promote creativity. Held at the Marina Bay Sands Convention Centre in Singapore, the inaugural edition saw a total of 13,709 visitors, 51 per cent of which were from abroad with top visiting countries being Australia, Indonesia, Japan, the Philippines, Thailand, Malaysia, China, Hong Kong and the Republic of Korea.
The event’s Interior Design & Lifestyle Summit featured 20 conferences, covering five different themes with a total number of 3,500 people in attendance and included several keynote speakers, some of which who recently won Designer of the Year awards at MAISON&OBJECT PARIS 2014. This year, the MAISON&OBJET ASIA 2014 Designer of the Year was awarded to Mr. Kenneth Cobonpue.
Above from left to right: M&O Asia Ambiances; Monolith by Melvin ONG; Paper pleats by Melvin ONG.
maison-objet.com
furnishinginternational.com
062
TRADE SHOWS
CHINA INTERNATIONAL FURNITURE FAIR (CIFF HOME FURNITURE) GUANGZHOU, CHINA | 18–22 MARCH
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hina International Furniture Fair is well-known as one of Asia’s number one furnishing sourcing centres. Since 1998, it has been held biannually every March and September in Guangzhou. The fair is comprised of two phases, CIFF Home Furniture and CIFF Office, hosting more than 3,800 brand exhibitors, both local and international, and 200,000 professional buyers from over 160 countries on a scale of over 680,000 square metres. The first phase, the 33rd edition of CIFF Home Furniture, was a highly anticipated event this year. Its exhibit covered the themes of home furniture, outdoor and leisure, home décor and homewares under the roof of the China Import and Export Fair Complex. Leading exhibitors at this year’s CIFF Home Furniture included Roberto Cavalli,
Autumn Issue 2014
Tempur-Pedic, Ashley, Natuzzi, Chateau d’Ax, SilverRest and Thomasville, to name but a few. A highlight of the event was the launch of the Kids & Teens Furniture Zone and Custom Furniture Zone, featuring renowned brands such as Hengda, XMB and Tomy Niki. Several other furniture zones made their mark at the event, a standout being the Classical Furniture Zone, portraying prominent European, American, Neoclassical and Neo-Chinese styles, exploiting the new field of high-end furniture consumption. This year, both phases of the event were extended from four days to five days respectively, to offer more time and opportunity. www.ciff-gz.com
Above: Images courtesy of CIFF Home Furniture.
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TRADE SHOWS
CHINA INTERNATIONAL FURNITURE FAIR (CIFF OFFICE) GUANGZHOU, CHINA | 31 MARCH–1 APRIL
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he second phase of the 33rd edition of China International Furniture Fair – CIFF Office – this year presented 860 companies exhibiting a diverse range of products under the themes of office furniture, commercial furniture, hotel furniture as well as machinery and raw materials. In conjunction with CIFF Home Furniture, the event attracted around 200,000 professional buyers and proved to be a success, with numbers trumping the event organiser’s expectations.
There were several copies of Herman Miller’s Sayl and Mirra chairs, Dauphin’s Perillo, Vitra’s Eames’ side chairs as well as others, however the show also presented examples of the dawning of self-expression. As a result of cooperation with Western companies, some of these included Adriano Baldanzi’s work with Bojie Furniture to create the New Stacking Chair, and Lightspace’s exhibit of breakout furniture by several Dutch designers. www.ciff-gz.com
INTERNATIONAL FAMOUS FURNITURE FAIR (3F) DONGGUAN, CHINA | 16–20 MARCH
T
he 31st edition of 3F increased its size to 660,000 square metres this year, held at the Famous Furnishing Expo Park (FFEP). The event was three times bigger than its previous show, hosting 915 exhibitors and attracting 119,769 visitors from around the world including furniture importers and exporters, interior designers, architects, designers, joiners, carpenters, as well as furnishing retail and wholesale traders.
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Of the 915 exhibitors the show presented international furniture suppliers, woodworking machinery, furniture accessories and components, lighting, home décor, flooring and textiles. The construction of FFEP started almost three years ago and its opening coincided with the takeoff of 3F on March 16. 3f.net.cn/e
Above from left to right: Bosen Task Chair; Lightspace Chair.
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TRADE SHOWS
MALAYSIAN INTERNATIONAL FURNITURE FAIR (MIFF) KUALA LUMPUR, MALAYSIA | 4–8 MARCH
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his year marked the 20th anniversary of MIFF. The show saw 19,472 visitors pack in the Putra World Trade Centre (PWTC) and Matrade Exhibition and Convention Centre (MECC), including 6,171 international buyers from 141 countries. Covering 80,000 gross square metres, the event drew more buyers than previous editions and record orders, with 503 exhibitors taking centre stage. A highlight of MIFF 2014 was the 5th rendition of the MIFF Furniture Design Competition – a platform designed to engender greater creativity and commercially attractive furniture concepts to sustain future generations of Malaysian manufacturers and the industry. This year, the top prize was awarded to young industrial designer
Autumn Issue 2014
Francis Lye Aik Theng for XSR – a stylish light bar stool constructed from stainless steel, a mountain bike spring absorber and a thermoplastic seat. The opening ceremony was led by Malaysia’s International Trade and Industry Ministry Deputy, Secretary-General, Mr. Mohd Ridzal Sheriff on behalf of his Minister, Datuk Seri Mustapa Mohamed. MIFF has been dubbed one of the leading, business-focused, trade shows in Southeast Asia. Demonstrative of the growing interest from global buyers, distributors and planners, MIFF recognises the value and versatility of Malaysian-produced furniture for commercial and retail applications. miff.com.my
Above clockwise from top left: Apex Office Furniture Exporter; SJY Furniture; Simewood Product; Oasis Furniture Industries; Artmatrix Technology.
Sourcing for the Best 路 Quality Design & Price
TRADE SHOWS
068
Pre-Show Calendar
28–30 MAY DESIGNEX
4–6 JUNE INTERIOR LIFESTYLE
SYDNEY EXHIBITION CENTRE, GLEBE ISLAND SYDNEY, AUSTRALIA
TOKYO BIG SIGHT WEST HALLS 1,2,3,4 AND THE ATRIUM TOKYO, JAPAN
designEX is expecting over 10,000 industry professionals at its inaugural show at the new Sydney Exhibition Centre at Glebe Island this year. Presenting innovative installations by local and global designers, designEX will also host an impressive medley of local and international speakers including renowned trend forecaster, Lidewij Edelkoort. This year’s event will present leading exhibitors covering the fields of architecture, interiors, flooring, kitchen and bathrooms, textiles and furnishings, and workplace design. designex.info
Autumn Issue 2014
Consumer goods fair Interior Lifestyle Tokyo returns for its 24th edition in 2014. Intending to purpose lifestyle concepts to interior design markets internationally, Interior Lifestyle Tokyo saw 25,456 visitors in 2013 and is expecting a greater number this edition. Highlights, themes and showcases for 2014 can be explored via the website. interior-lifestyle.com
9–12 JUNE GILE 2014 – GUANGZHOU INTERNATIONAL LIGHTING EXHIBITION CHINA IMPORT AND EXPORT TRADE COMPLEX GUANGZHOU, CHINA GILE is an industry and networking gala for lighting professionals. Across 215,000 square metres, the show will shine bright with technical lighting, decorative lighting, LED technology, electric lights, accessories and electronic components, measurement systems and equipment. The 2014 event will host over 2,600 exhibitors and 120 special events. light.messefrankfurt.com.cn
TRADE SHOWS
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Autumn – Winter 2014 12–13 JUNE ARCHITECT @ WORK CHINA
9–11 JULY DESIGN TOKYO
10–13 JULY FURNITEX
SHANGHAI EXPO CENTRE SHANGHAI, CHINA
TOKYO BIG SIGHT TOKYO, JAPAN
MELBOURNE EXHIBITION CENTRE MELBOURNE, AUSTRALIA
This world-wide event with a presence in eight countries and 11 cities brings together architecture, building and design industry professionals for two days of education and networking. A highlight of the upcoming show will be the A@W 2014 conference series – centred on the topic of ‘Emergent Urbanism’, delivered by keynote lecturers and master-to-master dialogues. Visit the website for further details.
The 5th Design Tokyo is around the corner. With the spotlight on Asia this show season, Design Tokyo promotes the opportunity for visitors to experience Japan’s design conscious market, only welcoming products that have been screened by designers and stylists. Coming under the banner of GIFTEX World 2014, Japan will also be hosting a series of concurrent shows during this time.
Furnitex will be celebrating its 26th annual exhibition this July, and will once again be co-located with Décor + Design, held at the Melbourne Exhibition Centre. The event will present over 300 leading exhibitors and a stellar line up of international speakers for its International Industry Seminar Series, including Milou Ket of Milou Ket Styling and Design (Netherlands), and Beau McClellan (Portugal).
designtokyo.jp furnitex.com.au
architectatwork.cn
10–13 JULY DÉCOR + DESIGN
27–31 JULY LAS VEGAS MARKET
2–6 AUGUST REED GIFT FAIRS
MELBOURNE EXHIBITION CENTRE MELBOURNE, AUSTRALIA
WORLD MARKET CENTER LAS VEGAS, NV, USA
MELBOURNE CONVENTION AND EXHIBITION CENTRE / MELBOURNE SHOWGROUNDS MELBOURNE, AUSTRALIA
After celebrating 10 years as Decoration + Design, this year, Informa Exhibitions will unveil a new look Décor + Design show co-located with Furnitex at the Melbourne Exhibition Centre. Décor + Design has been renamed to acknowledge the show’s appeal to a wide market and to reflect an industry that is constantly reinventing itself. Décor + Design 2014 will offer a glimpse into the future of design and will showcase a select range of the latest, high-end designs in interiors and soft furnishings.
Following a successful winter market that broke Las Vegas Market’s records for the biggest attended market in nine years, high expectations are now on the upcoming summer Las Vegas Market 2014. Presenting 2,000+ product trends in home décor, furniture, gifts and tabletops this year, Las Vegas Market offers a growing list of exhibitors, high-end resources and cross-shopping opportunities.
Across two big venues, Reed Gift Fairs will bring together over 800 exhibitors this August presenting relevant and cutting-edge furnishings, gifts and homewares. The upcoming Melbourne fair will also feature new initiatives including a lounge for interior decorators as well as categorised pavilions at the Melbourne Showgrounds.
lasvegasmarket.com
reedgiftfairs.com.au
decordesignshow.com.au
furnishinginternational.com
070
BOOK REVIEW
Luminary Colour & Trend Spring Summer 2015
BY ANNA STARMER RRP $2,400 PUBLISHED BY LUMINARY CONSULTANCY LIMITED (03) 9592 5277 FASHIONFORECASTSERVICES.COM.AU Review Kat Chaousis
E
xperience, passion and creative foresight are the key elements that make Anna Starmer’s Luminary Colour & Trend an eagerly anticipated bi-annual release. Likened to a specialist bible for designers, this publication is an essential tool, not for the novice home decorator, but is a unique specialist product; an essential resource and creative remedy for professionals in the realm of design work. Luminary offers far more than a colour trend forecast, it’s a high quality, handmade, limited edition piece; made in the UK, showcasing seasonal narratives and fresh photography (90 per cent of which is taken by Anna herself ), exploring colour themes and insights. This publication boasts a kinaesthetic edge, graced with trend accurate colour swatches produced to a tight technical standard. The heart of it? To give designers the confidence to take guided but bold design strides thanks to the intuitive mentoring Anna’s almost 20 years of experience in the trade offers her audience. In the Luminary Spring Summer 2015 edition, Anna explores how relationships
Autumn Issue 2014
with consumers are changing, and how this is driving a brave new world of slow trend, emotive product, and personalised colour. Luminary SS15 encourages designers to breathe new life into their brand through the use of colour, to make simplified yet strong statements to their customers, using colour to create an impression which stands out; something unique. Anna spurs her readers to communicate confidence in their brand guided by these forecasts, which is likely to evoke confidence from buyers in equal measure. A key undertone in this edition is to make room for colours and trends to evolve this season, which builds an organic brand identity as the thematic journey unfolds. The publication’s diversity includes seasonal trends defined through rich narrative, with SS15 taking a look at ancient architecture and the way it is influencing the work of modern designers. Anna writes: “Ancient, a beautiful set of colours for the home, with washes of terracotta and spice looking new in dining, textiles and bed linen. Take inspiration from ancient surfaces with aged textures and rustic earthenware.
Mix clean and modern furniture with textured and mottled fabrications for a truly contemporary look.” Luminary offers written and visual concepts with samples that bring colour to life, so much so you can almost taste the textures and tones to come. Anna’s work has been sought out for innovative design statements and inspiration using colour by brands such as Marks and Spencer, Home Outfitters, Linen House, Gap, Estée Lauder and John Lewis. Luminary is birthed from a collaboration of creative vision, practice, wisdom and passion to bring designers back to what they do best – simply creating and designing. Anna will be visiting Melbourne to speak at the inaugural event, Next inspirations, from the 14th to the 15th of October this year. Next Inspirations is a two day forum of local and international speakers experienced across architecture, home, gift, fashion and beauty, with forward information relating to trends, colour, design, marketing technology, finance and more. luminarycolour.com nextinspirations.com
ADVERTISER INDEX
072
Plyroom Kitchen Setting by Totem Italia is made from 100 per cent European plywood, designed and made in Italy featuring Totem Italia’s signature precision-cut joinery and finished by hand with non-toxic materials. Available in a natural finish or with coloured accents. plyroom.com.au
Advertiser Index IFC–01
Arma Shutter armashutter.com.au
21
Mayfield mayfieldlamps.com.au
55
Ellikom ellikon.com.au
02–03
Bambi bambi.com.au
23
Verdé verdesolutions.com.au
59
Antique Mirror Glass antiquemirrorglass.com.au
05
Charles Parsons charlesparsonsinteriors.com
28
Display Design displaydesign.com.au
63
Proposte propostefair.it
07
American Hardwood americanhardwood.org
33
Sealy sealy.com.au
65
Indian Furnishings, Flooring & Textiles Expo epch.in
09
Enjoy Lighting enjoylighting.com.au
38
Australian Made australianmade.com.au
67
Furniture China furniture-china.cn
10
Pittella Antique pittella.com.au/antique
39
Wharington International wharington.com.au
71
China International Furniture Fair ciff-gz.com
15
About Space aboutspace.net.au
44
IAFP iafpalliance.com
IBC
Lifestyle lifestyle-au.com
17
LaForma laforma.com.au
51
Canterbury Sink & Tap sinkandtap.com.au
OBC
designEX designex.info
Miles Oliver milesoliver.com.au
53
Sir Paz sirpaz.com
19
Autumn Issue 2014
The original design and architecture event returns to Sydney in an exciting new location Join over 10,000 industry professionals, installations by local designers, including Nest14 and international speakers, headlined by world renowned trend forecaster, Lidewij Edelkoort. Discover a host of onsite collaborations including: Corporate Culture with George Livissianis, St ALi, Mount Langi Ghiran wine bar, Moleskine, SPARC Design, futurespace designed Workplace feature and more.
Register FREE online at www.designex.info/register Using Promo Code: MFIM2
designex.info