JOINT WINNER ntegrity

Nominated by:

The Salvation Army

The Salvation Army have partnered with ntegrity agency over the past three years to digitally transform their fundraising. They sought a partner who understood the unique aspects of digital fundraising.

At The Salvation Army, digital (inclusive of paid digital advertising, organic and email) was seen as a fulfilment channel for direct mail and print acquisition activity and it didn’t have its own strategy. Ntegrity developed a holistic campaign review of the Red Shield Appeal (RSA) in 2019 with recommendations to improve processes and fundraising outcomes, given it’s their biggest fundraising campaign.

Ntegrity helped to identify a huge gap in the use of digital, especially email and paid digital advertising and developed a comprehensive strategy to pivot the campaign to digital. They smashed the overall targets despite national lockdowns.

This result was not a once-off “COVID result.” Ntegrity have helped deliver continual digital fundraising growth since. The Red Shield Appeal and Christmas appeals in 2021 were even more successful than in 2020. New fundraising products such as “Crisis Partners” regular giving enabled The Salvation Army to diversify and build sustainable revenue streams. Today the digital fundraising program has grown by 303%, from $6.4M in 2019 to $19.4M in 2022 from digital channels. Digital is now the dominant new donor acquisition channel. Ntegrity also brought the leadership onboard with the digital transformation and built collaboration across teams overall.