JOINT WINNER

Robejohn

Nominated by Royal Flying Doctor Service (Victorian Section)

High Commendation

Marlin Communications

Nominated by: Prostate Cancer Foundation of Australia

Adflex Marketing

Nominated by: Royal Life Saving Society WA

RFDS Victoria (RFDSV) has benefited from a long-standing relationship with Robejohn (RJ) who create, manage and execute campaigns providing an end-to-end service that delivers results. Their team is passionate about donor behaviour enabling them to deliver a strong retention and acquisition strategy supported by outstanding creative execution.

Fundraising highlights and impacts include:

• A successful direct mail program delivering industry-leading retention rates and gross revenue of $14M since 2012.

• Acquisition of more than 18,000 new donors since 2012, with impressive second gift rates and innovative stewardship products.

• A revamp of key communications to be more donor-centric and increasing revenue by 20% per annum.

• Mid and Major giving strategy and Gift in Will innovation to move from RFM based segmentation-based to a donor values-based strategy.

• Their strong direct mail campaigns became the main pipeline for the major giving and bequest programs which generated a further $35M for the period.

Robejohn also played a pivotal role in the advancement of RFDSV more broadly including providing support to new fundraisers nervously taking on the campaigns and appeals portfolio. They stewarded RFDSV through a transformational proposition development program involving Board and all staff, inspiring the Board to invest in fundraising which ultimately doubled revenue in five years. Their hard work, passion for the cause and consistent results ensure RFDSV can continue to serve rural and remote Australians.