October Carolina Photographer

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Executive Board Chairman Bruce Williamson brucewilliamson49@gmail. com

President Ellis Williamson Ewilliamson17@nc.rr.com

President-Elect Rose Mary Cheek rosemarycheek@charter.net Vice President Ned Winn studiomail@nc.rr.com

Treasurer Adrian Henson adrian@adrianhenson.com

Secretary Tim Hester tim@timhesterphotography. com

CAROLINA PHOTOGRAPHER MAGAZINE is a monthly online publication of the Professional Photographers of North Carolina, Inc. Editor Rose Mary Cheek rosemarycheek@charter.net 828-322-2862 Sales & Business Manager Georgina Quinn 252-321-1111 Articles & Sales Submissions First of the Month Publication 15th of the Month

Executive Director Loretta Byrd Loretta@ppofnc.com

PPNC 427 Greenleaf Road Angier, NC 27501 919-796-4747 www.ppofnc.com

Acceptance of advertising does not carry with it endorsement by the publisher. Opinions expressed by Carolina Photographer or any of its authors does not necessarily reflect the positions of the Professional Photographers of North Carolina, Inc. Association financial information available upon request.

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Contents From the Editor Page 4 From the President

Page 5

How to Protect your Copyright

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Passing the Certification Exam! Page 7 Now I lay Me Down To Sleep

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Connecting Passion with Creativity.

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Photographer Highlight - Tim Talley Page 12 Fall Seminar Highlights Page 16 Can't Keep Up? Creative Solutions to Overcome Overwhelm Page 36 Peter Lik, World-Renowned Landscape Photographer Coming to Imaging USA Page 38 Copyright Update from Capitol Hill, October 2014 Page 44 Lens Magnification Factors by Al Audleman Page 48 Speak your Dreams Page 50 It’s all about cash flow… and sometimes cash flow sucks! By Bruce & Josh Hudson

On our Cover

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Tim and Donna Talley have operated Tim Talley Photography full time since April of 1976. With no other job for income other than professional photography they have enjoyed a very successful career. Tim holds the PPA Craftsman Degree and the PPNC Fellowship degree.

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From the Editor Wow, what a great Fall Seminar in Hendersonvile, NC. Debbie Johnson, and her team consistinting of Brian Allen, Mardy Murphy, Sherry Coffey, Louise St Romain, Marilyn Sholin, went out of their way to produce a wonderful lineup of speakers, plus a great opportunity to photograph at different venues. There were door prizes galore, a mini-iPad was raffled off and won by Nancy Owens. The 50/50 money raffle was won by Sherry Coffee. A thanks to those vendors who submitted door prize items. We truly appreciate your continued support of PPNC. Our Shoot Social events are continuing, so be sure to keep checking the Events list for times and places. This year is off to a great start and we, PPNC, continue to provide the best, up-to-date information for our photographers. With hands-on shooting, opportunities for fellowship, and the best education possible to a photographer, PPNC continues support that is unwavering. Rose Mary Cheek

PPA National Councilmen and Directors

PPNC Directors

Angela Blankenship blankenshipa@embarqmail.com Willis Brown wbrown11@nc.rr.com Misty Felde imagesbymistyfelde@yahoo.com Deborah Hendrix porbydeb@gmail.com George Joel, III george@gpjoell3photography.com Michael Talylor michael@williamsonsphoto.com Bill Goode bill@billgoode.com

Bill Goode Cassie Stone Janet Boschker Joy Batchelor-King Adrian Henson

SEPPA Rep.

Seminar Chair & Directors

Rose Mary Cheek Bob Henderson bhphoto47@earthlink.net Tim Hester tim@TimHesterPhotography.com Debbie Johnson dlynnportraits@gmail.com

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From the President

Just coming off a

great Photo Expo, nothing

awesome western team for a job well done.

could have been better than a trip to the moun-

tains for a super fall sem-

place the Shoot Social

inar! It was a shooter’s

schedule to offer all of our as members to take

dream event with a scenic

members across the state advantage of the net-

backdrop of mountains,

an opportunity to stay

work affiliation provided

vintage airplanes, models

connected. These gath-

through the best Photog-

and a great group of in-

erings are a fun, free way

raphy Association in the

structors.

to gain knowledge and

world (that’s us). Now is

a chance to get to know

the time to stay connect-

No wonder that pho-

tographers came from

We now have in

fellow photographers from ed. your area. Photographically yours,

states across the country such as Idaho, Virginia,

Become a fan of

South Carolina as well as

PPNC on Facebook and

from all over North Car-

keep up with the posted

olina to attend. Kudos to

schedules.

Debbie Johnson and the

encourage all of you

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In short, I

Ellis Williamson, President


How You Can Protect Your Copyright Copiers, scanners and printers...oh MY! These days it’s all too easy for your clients to use the available technology to reproduce your work. It may feel like you’re fighting a losing battle, but you’re not alone. You’re a member of PPA, and we are staunchly in your corner...with all the copyright information you need to protect your images. We’re here to educate, advocate and, if necessary, help you litigate. What Can You Do? Remember: Copyright is a property right. Under the Federal Copyright Act of 1976 (effective January 1, 1978 and amended when the U.S. joined the Berne Convention in 1989), photographs are protected by copyright from the moment of creation. You are the first line of defense in copyright protection. We are here to support you, but we also encourage you to take these simple steps to strengthen your position: · Mark your images as copyrighted. This can be done on the front or back of a print, and you can either watermark a digital image or embed your copyright in the metadata. While it is not required by law (your images are protected from the moment of creation), it is a wise step. · Let customers know how to contact you—PPA Members may use their Member ID number and PPA’s number, 800-786-6277. We regularly help consumers find the creator of an image. · Educate and inform your customers that images are protected by Federal Copyright Law. · Use the “Copyright Statement,” which you can download here. These can be posted in your studio and inserted into each print

order. (You can also call 800-7866277 to purchase printed packs of 50 inserts.) · Include a statement about copyright in your contract or other sales agreements. Infringements can then be dealt with as a contract violation, not just as a Federal Copyright case. · Consider including a statement with every order, reminding clients that photographs are protected by copyright and that they (the

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customers) agree that reprints will only be ordered from the original photographer or with the photographer’s permission. In addition, we suggest you visit local store managers and urge them to keep an eye out for copyright infringement. They may get their feathers ruffled if they aren’t well-informed about copyright laws, so approach them in a friendly manner and open a casual, non-confrontational conversation. The Chamber of Commerce and the Better Business Bureau may also be helpful allies, and local media is often willing to print press releases focused on consumer education. Grassroots efforts such as these CAN make a difference. Your images are your property, so assert yourself and take the bull by the horns! Couple of notes here: Make sure that a local attorney reviews any changes made to your contracts. Contract law varies from state to state. Oh, and if your work has been copied and your copyrights infringed upon, contact PPA. Be prepared to give us specific information concerning the case, and we’ll give you advice on next steps. This is a PPA member-only service.


Certified Professional Photographer Passing the Certification Exam! By Dave Goldman, CPP, North Carolina Certification Liaison

Passing the certifica-

be representative of your

tion exam is just the first

purchased work from nine

step in the process to ele-

(9) unique photograph-

vating your skill as a pho-

ic assignments during the

personally used and spend

tographer. Once you pass

last 24 months. All of the

a good bit of time in, is

the exam you then have

images that you submit

the Facebook Image group

the grueling task of produc- should reflect the types of

(https://www.facebook.

ing 15 worthy CPP images.

photography/photographic

com/groups/CPPIMAGER-

The first six (6) images you

services which you provide.

EVIEW/). In order to gain

will want to work on must

There are many great

access to this group you

fit within the new compul-

resources in which you can

must have declared your

sory guidelines showing a

receive critiques from other

CPP and be a current PPA

standardized technical pro-

CPP, Liaisons, Master, and

member in good standing.

ficiency that all professional Craftsman photographers.

One of the benefits

photographers, regardless

One resource is the PPA on- that you will gain from this

of specialty, should know.

line forums. Another great

group is how to compile a

These images may come

resource, one that I have

CPP portfolio that

directly from client files or

CONTINUED ON PAGE 43

may be set up to demonstrate the technique that is required. The remaining nine (9) images must 7


Now I Lay Me Down to Sleep Capturing Precious Moments to Cherish for a Lifetime The excitement and anticipation that an expectant mother experiences for the nine months leading up to the birth of her baby is usually a time of joy. From the doctor appointments, to the baby showers, to feeling the baby kick in the womb…these are precious moments of a woman’s life. But for Heather Scherer, her pregnancy began as a surprise with unforeseen health issues. “I was 21 years old and so sick; I lost 50 pounds the first 23 weeks I was pregnant and due to living in Boone, NC and bad weather, it took me a while to see a doctor and know for sure that I was pregnant. Along with finding out I was pregnant, I also found out that my baby had hydrancephaly, a condition in which the brain’s cerebral hemispheres

are absent to varying degrees and the remaining cranial cavity is filled with cerebrospinal fluid. On May 15th, I met with a neurosurgeon and the details of the abnormalities of this diagnosis were explained to me,” recalled Heather Scherer. The news was not good and Heather was prepared by the doctor for the fact that her little girl would not live long after she arrived in this world. A Very Special Delivery

Heather carried her baby girl for 40 weeks and 5 days, delivering beautiful Adalynne Marcella on July 10, 2014 weighing 7 pounds 13 ounces. “I had to be induced and my labor lasted 40 hours and when Adalynne was born it was hard to believe that she was so sick because she was so beautiful and looked normal,” Heather said. Heather worked to get Baby Adalynne breathing for almost 15

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Deborah Hendrix, NILMDTS Area Coordinator

minutes by singing “All Of Me “by John Legend to her while rocking her. That was their song throughout the pregnancy and still is today. With her family surrounding her, Heather prepared for her daughter to die, which was expected to be within a few hours after birth. Since little Adalynne was not expected to live very long, it wasn’t long after her birth that local photographer, Deborah Hendrix was contacted because of her volunteer work with Now I Lay Me Down to Sleep (NILMDTS), a 501 (c)(3) non-profit organization that offers remembrance photography to parents suffering the loss of a baby with a free gift of professional portraiture. “I was contacted by Nurse Jen at Novant Health Medical Center to do a NILMDTS session with Heather and Adalynne. After photographing Heather and her baby, I couldn’t believe that such a beautiful, perfect looking baby would die before leaving the hospital, but that is what the doctors


thought and what Heather was told,” Deborah said. The chances of a baby born with hydranencephaly surviving beyond a few days are very low. This disorder is due to a congenital condition that derives from either damage to or the abnormal development of the fetal nervous system in the earliest stages of development in utero. After the photo session was over, Heather prepared for her little one to leave this world, but it seems God had other plans... Days and Moments Are Cherished the Most When You Don’t Know How Long You Have

Three months after Adalynne’s birth, Deborah invited Adalynne and her mom to her studio to do a 3 month old photo session. “Yes, this sweet baby is still alive and as beautiful as ever. Heather told me that most babies do not live past one year with this abnormality. I could not believe the love and tenderness between the two of them,” commented Deborah. Today, every day that Adalynne is here is a blessing for Heather and she doesn’t take a single moment or day for granted. Heather feeds Adalynne breast milk in a bottle and she is eating pretty well. Adalynne does have tremors and seizures fre-

quently, but Heather seems to deal with it all well. “God had a plan and a purpose for all things, including Adalynne,” Heather stated. Adalynne sleeps and wakes for feedings every two hours and has breathing problems and is blind. But she continues to hold on to the life she has here with her mother. The photos that Deborah took on behalf of NILMDTS mean so much to Heather and will mean more in the future. “I know that one day those photos will be all I have to look back on of Adalynne’s life, so they are very dear to me. I am very thankful to have had Deborah photograph Adalynne and me when she was born and then recently. When you don’t know how long your baby will live, we celebrate birthdays every month because there are no guarantees. I never know when I leave a room if I will return and she will have taken her last breath,” said Heather. It is parents like Heather that make what Deborah does with NILMDTS so rewarding. “Giving Heather and parents like her a gift of photos with their child is emotional.

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But part of being human is being emotional; emotions are fine and it’s okay and good to cry. Being able to give a family an irreplaceable gift like we are able to do through NILMDTS outweighs any anxiety that you may have in your time with the family. Giving of yourself if you’ve been blessed is what life is about, so why would you not give back?” Deborah said. The heart of the mission for those photographers who volunteer their time and talent to NILMDTS is the best gift you can ever give anyone. It is a gift that can never be repaid. For more information on NILMDTS, visit www.nowilaymedowntosleep. org. Volunteers are always needed. To follow Heather and Adalynne, go to http://mylittlewarriorbaby. blogspot.com.

Article written by Carolyn S. Peterson


Connecting Passion with Creativity.

BY JOHN CHANDLER

Passion: a strong or extravagant fondness, enthusiasm or desire for anything. An example “a passion for photography.” When you scan any number of Photographer websites or Facebook pages you are certain to find the word “passion” as the artist defines their personal connections with photography. Passion is certainly a component that a creative artist must have, but is it the only ingredient leading to recognized creativity? My personal exploration into the art of photography has certainly been driven by a passion to express myself using the art and science of photography. Malcom Gladwell in his book “Outliers: the Story of Success” reports; “… The idea that excellence at performing a complex task requires a critical minimum level of practice surfaces again and again in studies of expertise. In fact, researchers have settled on what they believe is the magic number for true expertise: ten thousand hours.1” So the trip from good to great may require 10,000 hours of practice. How many aspiring photographers have heard praises from their family and friends about their images? Most of our

family and friends are not going to offer a negative review of our talents. Their praise fuels our passion. This praise makes us think that Photography could be the outlet to express our passion. Not many have a passion for the camera itself (those become repairmen) but we seem to all have a “fondness or enthusiasm” to use a camera to capture or express our artistic passion while using a camera. The camera captures the images that feed our passion. Gladwell, and the researchers he has studied, all agree that experts in any and all fields of technical endeavor have had to experience 10,000 hours of practice as they moved from good to great. So praise from family friends locks the amateur into believing that photography can be their artistic expression, but it will be practice, practice and more practice that hones that pas10


sion into creativity. I would offer that this 10,000 hours is that period where we develop our “Ability” to use a camera to capture and express our internal passion. Ability is defined by Merriam Webster as “competence in doing.” That makes sense. A young, inexperienced photographer that has developed a strong passion for photography does not mean that their images will be critically acceptable. It is passion that drives us, but it is Ability that captures images that fuel our passion. I have read and listened to many young photographers say “I only do this for me, I really do not care what the judges (critics) say about my work. But those few are not those who aspire to develop an income from their photography. Those aspiring photographers will be the starving artists of our industry and may rise to the top, but Gladwell and others are not encouraging the starving artist approach if income from our creativity is desired. At this point in my discussion I want to offer that Passion + Ability = Creativity. My experience in the past 14 years of watching our profession evolve from film to digital reflects that Creativity by photographers has grown by the same exponential factors that our cameras and Post Production software (Adobe Photoshop, Corel Painter, Gimp, etc) have grown. In my case my passion for photography has fueled me to 11

increase my ability by learning the next and the next and the next and the next new thing. The new things that have been thrown at Professional Photographers over the past 14 years are too many to discuss here. If passion fuels our desire then ability impacts our creativity. You just cannot have passion without ability. Then what is the origin of ability? I was not born with the innate ability to capture an image using a camera. My wife was seemingly born with the ability to draw and paint. I have always admired (been jealous of) artists. They can move their passion on to the canvas with their hands and express themselves directly into the shadows and highlights of the images in their minds. When I discovered I could do this with a camera, I was hooked. So I had to develop an ability to work with the camera to capture shadows and highlights in a manner that would tell my story. I had to press the shutter at a time described by Henri Cartier Bresson as that “Decisive Moment.” In that decisive moment everything in the camera must be in agreement with my vision for that image. Shall it be underexposed, overexposed, or have shallow depth of field? So many technical questions and then the questions of artistic balance in the pose and composition of our subject(s). Does the painter or sketch artist have CONTINUED ON PAGE 40


Photographer Highlight Tim Talley

Tim Talley fell in love with photography in 1972 while a junior in high school. Tim’s mother bought him a Minolta SRT 101 as his first camera! He sold his first portrait in 1973 as a senior in high school. A black and white 16x20 he developed in his basement dark room for $25. The portrait came back to Tim only a few years ago on Facebook by the girl in the portrait. Tim attended and graduated from Nashville Auto Diesel College in 1974. He worked as a professional auto mechanic at a Chrysler dealership while doing photography as a hobby until 1976. Tim quit his job as a mechanic and went full time into the portrait business in 1976, then married his high school sweetheart, Donna Jones, in 1977. Tim and Donna have ran Tim Talley Photography Inc full time with no other source of income other than photography until 2013. Tim and Donna have one son Brandon who lives with his wife and two daughters in Pennsylvania where he is a

professional actor! The photography couple have been very successful with their rural studio and park located on the farm Tim grew up on. They did weddings until 2001 photographing over 1700 weddings with an RB67 before switching to just Senior portraits, families and children that year. They have built their senior business to doing about 100 high school seniors a year. Tim no longer enters portraits but in a 30 year span of entering, he managed many awards and recognition for his work. He currently holds the PPNC Fellowship degree and the PPA Craftsman Degree. Tim enjoys flying RC airplanes while in NC and his favorite thing is traveling to see his granddaughters!!! Tim hopes to someday get to teach other photographers his trade. Tim learned everything he knows about photography from the PPNC attend12

ing every convention from 1976 to 2010 without missing a single one. When his first granddaughter was born while he was at the 2010 annual convention, he had to make the decision to skip the next three conventions in order be present for his granddaughter's birthdays. Tim’s mentors Sam Gray, Bill Goode, and Hubert Gentry, played such a role in his life that he hopes to someday do the same for other young photographers. There is not enough words to describe the fellowship and feelings for all the lifelong photographer friends made in the PPofNC.


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2014 Fall Seminar Thank you Debbie Johnson and your seminar team, consisting of Mardy Murphy, Brian Allen, Marilyn Sholin, Chuck Hill, Sherry Coffey and Louise St Roman, for a wonderful weekend of fellowship, hands on photography, and education.

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Fall Seminar 2014 - Mountain Lodge Hendersonville, NC Chris Garner, CPP

What do you get when you cross pin-up girls,

mountain vistas and Chuck Hill with a leaf blower? PPNC Fall Seminar 2014!

If you stayed home for this event, you truly

missed out on a great time and some fantastic instruction. There were lots of educational options covering

lots of different types of photography and art.

offer camera-sensor cleaning for a fee of just $20 per

camera, half of which went to PPNC.

Things kicked off on Saturday with three "take

PPNC member Liyun Yu was kind enough to

your pick" shoot-out sessions led by some of the

weekend's instructors, followed by a shoot-out in the

of the education during the weekend was doled out in the lobby

hotel pool with Lori Jill DiBiasi. The following morning,

and hallways of the Mountain Lodge when members got to-

attendees had the option to go on a sunrise landscape

gether and collaborated on ideas, formulated plans, and shared

excursion with Chuck Hill, and later Don MacGregor

stories of successes and trials.

demonstrated how he conducts a family portrait con-

sultation. Thanks to the hospitality of the Western NC

together a phenomenal conference with a great turn-out.

Air Museum, the day continued with a "Pin-Up Girl"

styled session led by Lori Jill, senior sessions with Tim

River State Park for PPNC Winter Seminar! Be sure to register

Talley and family sessions with Don. After a barbecue

at http://www.ppofnc.com for the event, but please make sure

dinner, Adrian Henson did some light painting instruc-

you attend if you register. Estimates for food and lodging are

tion back at the air museum, while Don stayed at the

dependent upon the number of registrations. Help out your asso-

hotel and gave a little more insight on his family ses-

ciation by doing your best to pre-register if you plan on attending,

sions. Everything wrapped up on Sunday with in-depth

but please refrain from registering if you can't make it.

painting instruction by Corel Painter Master Marily

Sholin.

Beyond the classes and regular schedule of events, a lot

Debbie Johnson, along with a very supportive team, put

We look forward to seeing all of you in January at Haw

See you in January! Chris Garner, Fall Seminar Chairman 2015

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Light Painting by Adrian Henson


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Can't Keep Up? Creative Solutions to Overcome Overwhelm

ing cattle while ignoring a break in the

Call it whatever you like -- over-

whelm, logjam, bottleneck -- it's hap-

fence. Sooner or later the effort will fail.

pening everywhere, and all too fre-

Being creative persons means that

quently: creative

we think

entrepreneurs

outside the

feeling like they

box. We've

desperately need

got to ap-

more business,

proach this

are too over-

overwhelm

whelmed with

challenge

what they've al-

creatively,

ready got. Does

and come

anyone see the

up with

irony in this? How

more than

do you move your

just tweak-

business forward

ing time/

if you can't handle what's in front of

efficiency components.

you?

While time management is certain-

So let's begin by defining the prob-

lem: overwhelm is a choking of the flow

ly part of the answer, for the creative

that we so desperately need to keep the

thinker there's more to it than that. A

creative juices... well, flowing. So what

creative person trying to resolve the

causes it and how can we get past it?

overwhelm problem by utilizing only

time management control is like herd-

to understand: it's less about something 36

1) There's an important distinction


we're trying to make go away -- over-

they have in common, and how you

whelm -- and more about something

can pull it all together. Less to manage.

we're trying to regain -- flow. One more

More time to apply your energy towards

advantage to be gained by not trying

new business.

to "fix" something wrong with us, but

instead, figuring out how to enhance

of separating things, what I often detect

something that's good and inherent in

in creative entrepreneurs is a sense of

who we are as creative thinkers.

shame about having too many ideas.

Consequently, they keep those ideas

Your intention needs to be to re-

3) Closely related to the problem

gain the natural flow around you and

under wraps by keeping them from one

create a positive experience, rather

another. And they break up their au-

than getting into a battle with your cir-

dience -- this service for this audience

cumstances.

and that service for another. Is cross-

over amongst the audiences really not

2) By nature, a creative entre-

preneur just keeps on creating. In an

possible? Look further. So often the op-

effort to manage the many things that

portunity to cross-market is lost by not

are the inevitable result of this endless

letting one audience know about your

creating, creative entrepreneurs tend

other creative ideas.

to start compartmentalizing things. I

meet an astonishing number of entre-

so that you can do more work with the

preneurs who have multiple websites

audience you're already serving.

and businesses -- often with very little

distinction between them. This leads to

preneurs tend to be "horizontal think-

confusion, lack of direction and simply

ers," meaning you create, and move on

a lot of wasted time managing all the

to the next thing to create. One after

"things."

another in a horizontal-like pattern. To

combat overwhelm, become a

Don't be so eager to separate your

varied interests. Instead, seek out what 37

Look for crossover opportunities

4) Go "vertical." Creative entre-

CONTINUED ON PAgE 42


Peter Lik, World-Renowned Landscape Photographer Coming to Imaging USA By Professional Photographers of America (PPA) on October 10, 2014

Meet Peter Lik, M.Photog. He's the most ac-

Peter earned his master of photography (M.

claimed landscape photographer in the world

Photog.) degree from PPA in 2010. The de-

right now, and that's hardly an exaggera-

gree is awarded for superior photographic

tion. This high-octane Aussie and star of The

skills--demonstrated through obtaining merits

Weather Channel's "From the Edge" will go

through the IPC, and by advanced education,

far and wide and brave any elements to get

speaking engagements and service to the in-

the perfect shot. Peter will deliver a special

dustry.

keynote presentation at Imaging USA 2015 to discuss how and why he does it. He's bringing

A native of Melbourne, Australia, Peter has

along some of his most celebrated images like

photographed the American landscape since

"Ghost" and "One" and will share the stories

he first arrived in the U.S. in 1984. Fifty thou-

behind them and more.

sand miles and 1,000 rolls of film later, he has now photographed landscapes in all 50 states.

Peter will also be presented with PPA's Lifetime

Highlights of this American odyssey can be

Achievement Award. He has been a PPA pho-

found in his book, "Spirit of America."

tographer for nearly 10 years and is a fervent advocate for the association and its member-

Throughout his career, Peter has sold hun-

ship. Peter's accomplishments in the industry

dreds of millions of dollars of his artwork

speak for themselves, and you'd think he has

(again, not an exaggeration). Two of his iconic

nothing to prove, yet he continues to enter the

images, "Ghost" and "Inner Peace," were ex-

International Photographic Competition (IPC).

hibited in the Smithsonian National Museum of

One of his images made it into this year's Loan

Natural History in Washington D.C. Peter also

Collection.

has 13 galleries of his own and counts presi-

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dents of countries and big celebrities among his many collectors. His aforementioned Weather Channel show has made Peter Lik a household name.

Want a preview? Go behind the scenes with Peter in New York City and the Pacific Northwest. In fact, you might just want to watch everything on his

with this much talent, passion and energy is

YouTube channel. And be sure to follow Peter

one you don't want to miss. It's first-come,

Lik on Facebook and Twitter and check out his

first-served so you will probably want to get

website.

there early! And don't forget, you have to register for Imaging USA and come out to Nash-

Lik's keynote presentation at Imaging USA

ville to see him.

2015 will be Monday, Feb. 2, 8-9 p.m. The program is open to anyone with an Imaging

Want to be more? Be there.

USA badge, including all-access and expo-on-

After all, how far are you willing to go for the

ly passes. Trust us, a program from a guy

perfect shot?

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Chandler - CONTINUED FROM PAGE 11

these same technical challenges? Yes and no. But mostly yes because they are choosing colors, brushes, strokes and pencil size to express their inner vision. So it is fair to say that all artists develop an ability to express their passion (vision) into a creative work that can be critically appreciated? How does an aspiring photographer develop their ability to express their passion in a creative manner that may produce income? If the customer does not give our work critical acclaim then we cannot make a sale and without a sale our passion can become expensive. Not many of us have a Patron that pays our way allowing us to buy expensive cameras and travel to exotic places to capture the images that will bring that acclaim. Our patrons are on the corners and down the blocks of the cities we live in. Our customers are our Patronage. How do we develop the ability to please our Patronage? Professional Guilds have existed since the Middle Ages. These “Guilds” were where the young apprentices of the Trade were groomed by the Master Craftsmen into Journeymen. The apprenticeship was the beginning of their 10,000 hours. The Journeymen were recognized by the Masters has having the ability to represent the craft and actually derive a living from that trade. The Journeymen were allowed to sell their skills to the public. The Ameri-

can Photography industry has had that same guild since 1880. For more than 140 years the Professional Photographers of America (PP of A) has represented the interest of photography and has guided the aspiring photographers toward becoming competent photographers who could replicate their competency at a high standard when providing a patron what they expected from a photographer. PP of A does not raise the bar, but guides the aspiring photographer via conventions and guild meetings toward the bar. Ultimately, this construct enables the aspiring (apprentice) to develop their journeymen skills with the goal of being a Master Photographer. Since the founding of PP of A in 1880, State chapters were quick to spring up reinforcing local photographers with that same level of expertise for aspiring photographers and challenging the Journeymen and Master Photographers nationwide to do better. For example the Professional Photographers of North Carolina (PPNC) is made up of three “Guilds” (Eastern, Central, and Western), each of which represent about 1/3 of the state geographically. Each of these Guilds holds a two-day seminar each year, with nationally-known and local speakers. This expands the opportunities for an aspiring photographer to improve their skills by being mentored by leaders in photogra40


phy increasing their ability to satisfy the ever changing demands of our Patrons. There has been a recent, and very welcome, momentum in Photography called “Meet Ups.� These meet- ups are local groups of photographers with a like passion for the skills. These are reminiscent of the photography clubs that I grew up with and this momentum should be welcomed into the continuum of aspiring to professional photographer. These meet up groups are enjoying growth, however, many groups are aspiring photographers led by other photographers of like experience. This is an area where the Professional Groups such as PP of A, or Wedding and Portrait Professionals International (WPPI) need to reach out to and educate these meet up groups about how they can help the aspiring photographer

Winter Seminar

improve their ability to capture images. These national organizations have the resources to reach out and bring in talented instructors that will mentor and teach aspiring photographers. This can be their guide and develop the aspiring photographer into talented and profitable photographer. So if Passion brings you into our vocation of Photography it will be Ability that will make you grow as a photographer. Combining these two attributes will have a definite and continued positive impact on your Creativity. Passion + Ability = Creativity. A formula for success for all photographers. No Photographer is ever too old to learn new tricks are we? 1. Gladwell, Malcolm (2008-10-29). Outliers: The Story of Success (pp. 39-40). Hachette Book Group. Kindle Edition.

January 24-26, 2015 Haw River State Park Saturday Shootout at the park Sunday Chris Garner and Cathy Anderson Volume to Custom School Portraits

*Waiting on commitment from second speaker. Print competition one on one mentoring sessions *must preregister While those that have registered are in the private mentoring sessions we will have a group round table discussion to openly discuss what's working, new techniques, answer questions to new members. Anything is game and it's open for everyone there. It's an active social time and I may have a panel of a few established photographers to lead it. Now is the time to really talk about things in our industry. We will have something social and fun going on that night. Monday after breakfast, we will finish up with a total hands on learning day. Adrian Henson, Scott Huffman and more will be teaching lighting different techniques and posing from Seniors and wedding couples to boudoir. We will be heading to a beautiful Tuscan style mansion venue.

41


CAN'T KEEP UP - CONTINUED FROM PAGE 37

Should we do this today? Or that? Is

"vertical thinker." Here's how: in everything you create, look for an

this someone I want to go further into

opportunity to go vertical with it. Let's

a relationship with or not? You can see

say you host a webinar. Get the record-

how much time and energy is wasted

ing transcribed, then turn the transcrip-

on lack of commitment.

tion into an eBook, which you distribute

on social media and to your audience to

ed, and the path to get there will also

get your message out.

be clearer.

When you get on top of the real is-

By seeking out and exploiting the

Get clarity on where you're head-

opportunities that exist in what you've

sues lying beneath the feeling of being

already created, you will be far more

overwhelmed, you'll regain the natural

efficient and will leverage your efforts,

flow that's waiting for you to jump back

saving tons of time and getting more

on board. If you don't want to expend

bang for your buck.

the energy and time to explore those

issues, you may learn the hard way

5) I know you feel you're more

than fully committed; you work so

that trying to incorporate time man-

many hours as it is. But what is it

agement skills first is like putting a lid

you're committed to -- the number of

on something building up steam. Once

hours and effort -- or to the bigger pic-

you reframe the nature of why you, as

ture? The clearer you can get on the

a creative entrepreneur, are experi-

direction you're headed and your long-

encing feelings of being overwhelmed,

term vision, the less time you'll waste.

you'll know which good practices of

You'll find it much easier to decide

time management to apply to help you

what's worth your time and what isn't

regain your flow and create more busi-

based on whether it gets you where

ness for yourself. Follow Jeffrey Shaw on Twitter: www.

you want to go. Ever been undecid-

twitter.com/jeffreyshaw1

ed whether to commit to something? 42


CPP - CONTINUED FROM PAGE 7

contains all of the aspects needed for a

because we are so emotionally attached

worthy image. There are lots of great PPA

to our images, however we have all been

members that donate their free time to

there. If you stick with the process you

help others succeed. Another benefit is

will see the proof in your photos. Ulti-

that you will get direct feedback on your

mately, in the end, it is up to you to make

images and how they can be improved so

the decision on what you want to submit

that you can get these photos where they

for your portfolio.

need to be. The biggest benefit is being

For more information on the CPP Image

able to gain valuable feedback on pos-

Submissions guidelines you can visit this

ing, lighting, color theory, composition,

link: http://www.ppa.com/cpp/content. cfm?ItemNumber=4155

and over all color workflow. I must point out one thing about these groups. The opinions from people in the group have

I look forward to seeing you in the group

a great deal of experience in looking at

and helping you work towards your goal of obtaining your CPP.

photos and they are here to help you succeed. Sometimes feedback is hard to hear

43


Copyright Update from Capitol Hill, October 2014 By Professional Photographers of America (PPA) on October 14, 2014 8:56 PM

PPA Makes a Fall Visit to Washington Last week, PPA's Copyright and Gov-

Security, thought it was likely that significant

ernment Affairs department met with a se-

change in drone policy could occur as early

ries of committees and subcommittees on

as the lame duck session. Specifically, things

the Hill in order to help determine future po-

could change in response to the FAA Reau-

litical strategy.

thorization and Reform Act of 2012, which

A big part of the discussions in the com-

instructed the FAA to safely introduce drones

mittees was commercial policy for a pret-

into the national air space. This change in

ty polarizing and popular topic of late. You

policy is forecasted as a result of the current

guessed it--drones! PPA argued for exemp-

influx of drone exemption applications that

tions to be made for PPA photographers in

the FAA has recently received. While com-

regards to the use of drones.

mercial drone use is illegal, the FAA allows

exemptions to be applied for under ยง333 of

It's worth noting that midterm elec-

tions happen November 4th and there will be

the 2012 Act.

a lame duck session after that to an unde-

termined time. A lame duck session occurs

technically illegal, so use at your own risk!

when Congress meets with elected succes-

We will keep you updated as the situation

sors post-midterm elections but before the

develops.

successor's term begins. Because it is un-

known who will be elected, it is difficult to

policy is that there is no small claims re-

forecast exactly what will happen in a lame

medial process. Because of the disenfran-

duck session.

chisement of all people in federal court, the

However, Tom Chapman, Counsel to

Copyright Office agreed with PPA that there

the Subcommittee on Aviation, Safety, and

needs to be a type of federal small claims

44

So as it stands, the use of drones is still

Another central issue with copyright


court, which would thereby allow for copyright claims to be made without an attorney. PPA argued this is necessary to help all persons through the legal system.

PPA has long stressed

the importance of a small claims court for federal suits and the proposal of a federal small claims court was generally well received. How legislators will attempt to go about this is still up for debate due to constitutional conflicts, particularly in reference to Article III of the Constitution. PPA will continue to be a voice for photographers on Capitol Hill. Have an issue you think we need to address? Please let us know!

45


TK Edens, Tracey Higginbotham, Eve

NEW MEMBERS

Hobgood, Jessica Hogge, Cliff Hotchkiss, Dajuan Jones, Sarah Kehl, Isaac Langley III, Ray Mata, Angelique Nich-

Alexandra Barfield, James Bradshaw,

olas, Anne Parsons, Allonease Readdy,

Jay Broughton, Nathaniel Bunn, Kate

Mark Riedy, Vernon Royster, Pat Shrad-

Carboneau, Heather Craig, Mary

er, Cleibe Souza,Martin Stephenson,

Denson, Fon Denton, Christine Dickson,

and Kara Webb

PPNC Memorials:

September Maxine Cox September (February) Larry Brown September (August)

John Lewis

September Phil Aull Cassie, Haroldine and the Phil Aull family would like to extend a "sincere thank you" to the photography family who attended the ceremony, sent cards, and/or called and supported us during this difficult time.

And a special thanks to those who made a donation the Carolina Photographic foundation in memory of Phil Aull...Janet Boschker, Bob and Joyce Boyd, Rose Mary Cheek, Dannie Daniel, Bill Goode, Jan Homan, Dean and Tracy Nance, Mona Sadler, Cindy Smith, Sherry Whitt, and Sandy Worrell

46


PPA Charities Shoe Drive at Imaging USA By Professional Photographers of America (PPA) on October 14, 2014 9:09 PM

Attention all Imaging USA attend-

sit--in front of computer monitors, on a

ees: In the spirit of the holidays, PPA

staircase changing a flash, in a car wad-

Charities will support the Dando Amor

ing through rush hour traffic, but Dando

Charity and hold a shoe drive at Imaging

Amor has a global reach and will have a

USA this February in Nashville! There's no

positive effect on communities around the

better cure for those

world. All it takes is five min-

inevitable post-holiday

utes and a little bit of kind-

blues than doing some-

ness to rummage through

thing to give back to

your closet and find old

communities around

shoes that you'll never use

the world.

again.

Some of the lo-

Think of it this way: If

gistics: Drop off bins

everyone brought one pair of

will be located by the

shoes, we would have 10,000

convention floor and at

pairs of shoes to donate.

registration. Shoes will

That's an inspiring number

be collected at Imaging

and one that is totally attain-

USA, and re-purposed

able with your help.

for orphanages in

To be more charitable

South America and Africa.

and help make it happen, you have to be

there! Make sure you register for Imaging

Are you looking for ways to be more

charitable? This is an opportunity to tru-

USA and book your room, they're filling

ly make a difference in people's lives.

up fast.

It seems small in scope from where we 47


Lens Magnification Factors ©Al Audleman M.Photog.Cr., CPP, API, FDPE, FDAE, FSA, FED, GFD

Current professional DSLR (Digital Single Lens Reflex)

cation factor on most professional, partial-frame cameras is

cameras are divided into two basic groups, both having optical

about 1.5X. What does this really mean? A 100mm lens on

viewfinders, and based on the size of the chip or sensor --

a full-frame camera captures a certain “image.” The same

full-frame and partial-frame. Professional cameras are split

lens, when used on a less-than-full-frame camera with a

into these two groups with the full-frame models often more

smaller sensor (1.5X magnification in this case) captures less

expensive. Sensors in amateur cameras are even smaller and

of the image. In fact, it would capture the same image as

capture a smaller portion yet of the image produced by a lens

using a 150mm lens on the full-frame camera.

at the plane of focus (formerly film plane).

A real-world example would be the point & shoot Canon

Sensor Size:

Full-frame cameras like the Canons and Nikons cap-

ture an image that fills the entire 35mm frame, a 24x36mm sensor in most cases. This allows the use of a larger portion of the image produced by the lens, meaning you will need less enlargement to produce a larger print. Often lenses used on partial frame cameras are assigned “equivalent” focal lengths, meaning the equivalent of the image captured on a full-frame camera. For example, the lens will be touted as a 28mm equivalent but the actual focal length will be less. On full-frame cameras, there is no such distinction since its sensor captures the “full” image available on a 35mm format.

Partial-frame cameras in the Canon and Nikon lines

and all the “point & shoot” cameras use a smaller sensor. This means that there is a “magnification factor” when considering the field of view or angle of view (coverage). The magnifi-

SX50HS that has a 4.3~215mm zoom lens in terms of true focal length, but the chip is so small that the resulting capture is the same as using a 24~1200mm lens on a full-frame camera ... the 35mm “equivalent.” This will be covered in a

48


bit more detail later on in this Study Guide.

apertures. And all lenses of the same focal length produce

An important point to understand when dealing with par-

the same degree of magnification ... or size of the image.

tial-frame cameras, with regard to the above magnification

This translates to the fact that a 50mm lens on any camera

factor, is WYSIWYG -- “what you see is what you get.” You

will produce the same image size on a surface (film or sen-

DO NOT just cap-

sor). The confusion

ture a PORTION

comes when you

of what you see

consider the size of

in the viewfind-

the actual “cap-

er. You actually

tured” portion of

capture everything

that image. Note

you see.

the illustration

Image Size:

above. As your

sensor size decreases, you are simply using less of the actual

Image size is a term that can cause a lot of confusion.

For the purpose of this discussion, "image size" is the size of

image produced, limited by the size of the sensor. That is the

the image produced by any given lens regardless of the cam-

reason that the same focal length lens can be defined as a

era format.

wide-angle, normal and telephoto lens depending on the size

and format of the captured portion of the image. Who says

All lenses produce a circular image. Why? Because

size doesn’t matter?

the lenses are circular lenses in circular tubes with circular

Al Audleman is past president of the FPP and has earned the credential of Master Photographer, Photographic Craftsman, Certified Professional Photographer, Approved Photographic Instructor, Florida Degree of Photographic Excellence, Florida Degree of Artistic Excellence, Florida Service Award, Florida Education Degree, Georgia Fellowship Degree. He has been teaching at PPA affiliated schools since 1996. He is past chairman of the PPA Certification group and involved in the development of CPP exams since 2000. This article is an exert of his comprehensive CPP Study Guide titled “The Road to Certification for the Professional Photographer” available by emailing him at al@asaphoto.com.

49


Speak Your Dreams “The future belongs to those who believe in the beauty now, it is just a dream. of their dreams.” ―Eleanor Roosevelt

Recently, I had coffee with a friend. We talked

All dreams start as thoughts alone in our mind.

And too many dreams end there—solitary thoughts that

about family and sports and the weather. At one point, he

simply fade away.

asked what exciting things were happening in my life. I

told him about my dream to build orphanages and be-

make dreams come true is to share them aloud. (tweet

come directly involved in orphan care around the world.

that)

I had mentioned the idea to a few close family members,

Of course, this can also be one of the most difficult

The quickest and most effective first step to

but this was the first time I

steps.

had told him specifically. He

We often fear:

became immediately inter-

Ridicule. We fear

ested.

somebody will call us crazy

The topic soon

for dreaming. And the more

became the focus of our

specific we get, the more

conversation—though not at

this fear grows. This can

all like you might expect. In

be particularly difficult to

fact, he knew more about

overcome if our lives are (or

the subject than I did.

have been) surrounded by

He asked dozens of questions. I answered most of

them by saying, “I’m not sure. We’re still trying to figure

pessimistic, negative family or friends.

Exposure. Rarely do we have all the answers

that out. For now, it’s just a dream. I don’t know how I am when we first begin. Sometimes, we don’t even know going to get there.”

how we are going to get started. That’s okay. But this

It’s not always easy to answer, “I don’t know.” But, can be difficult to overcome if we are accustomed to

in that moment, I was content with my response. I don’t

being in control or knowledgeable.

have all the answers. For now, it is just a dream. It is defi-

Embarrassment. There are no guarantees that

nitely an important one for my wife and me; but still, right any dream will be fulfilled in the end. And it may seem

50


the best protection plan against embarrassment is to

dreams and are willing to help you get there. But they

never tell anyone ever about our desires. But most of

can’t help if they don’t know what you are trying to ac-

these fears are overblown in our mind. In fact, the ben-

complish.

efits far outweigh the fears. Consider how the simple act

of telling our dreams to others helps make them reality.

diet and hope to lose 15 pounds. It is something com-

It helps us:

pletely different to go on a diet and tell your friends that

you are hoping to lose 15 pounds. Suddenly, there is

Gain resolve. Sharing our dreams helps remind

Recruit accountability. It is one thing to go on a

us why we had them in the first place. We speak posi-

more incentive to follow through with your decision. The

tively of the accomplishment we hope to achieve or re-

simple act of sharing with your friends has granted them

alistically of the problem we seek to solve. This resolve

permission to follow-up with conversations and provide

encourages us to press forward.

accountability. This is scary, but this is important.

Find clarity. By articulating our dreams aloud, we

Inspire others. Your dreams (and subsequent

find clarity in understanding their uniqueness. Dawson

action) have the power to invite others to chase their

Trotman once said, “Thoughts disentangle themselves

own dreams with greater urgency. To live and dream is

when they pass through the lips and the fingertips.”

to offer hope. Sometimes the only thing somebody else

Speaking your dreams brings greater clarity in your

needs to get started chasing their own dreams is to see

mind and the minds of those around you.

someone they love chasing theirs.

Articulate. Effective storytelling takes practice.

We are good people. We desire to live lives of

Every time we share a story with others we get better

lasting significance.

at telling it. We learn what points resonate with others,

what word pictures stir emotion, and which punchlines

ment that our lives are too valuable to waste chasing

result in laughter. On some level, every dream worth

material possessions.

At the very least, we are a community in agree-

accomplishing requires the support of others. Learning to articulate your story better is an essential part of its

You are dreaming big dreams. Be bold this week. Take

fulfillment.

the next step and share them with someone you love.

Uncover help. People are generous, intelligent,

Written by: Joshua Becker

connected. And almost all of them are cheering for you.

http://www.becomingminimalist.com/share-your-

Your friends and family want you to accomplish your

dreams/

51


Dates 9 30

Month November November

8 13

December December

Dates 24-­‐26 27 1-­‐3 26-­‐5 7-­‐9 01-­‐05 19 14-­‐17 14-­‐18 17-­‐19

Month January January February February/March March May May June August October

Event Shoot Social -­‐ Eastern (North) Shoot Social -­‐ Eastern (Central) Shoot Social -­‐ Eastern (South) Shoot Social -­‐ Central (North) Shoot Social -­‐ Central (Central) Shoot Social -­‐ Central (South) Shoot Social -­‐ Western (North) Shoot Social -­‐ Western (Central) Shoot Social -­‐ Western (South)

Event Winter Seminar Proshare ImagingUSA WPPI Spring Seminar SEPPA Proshare East Coast School CPE Fall Seminar

Time

2014

3pm

Time

2015


Why Should You Join the Professional Photographers of North Carolina? 1. Free registration to Carolina Photo Expo and, depending on your category of membership, seminar registration is included for the year.

2. Receive our digital magazine 12 times a year with articles, diagrams, and tips on how to improve your photography.

3. Listing on our website to help you grow your business or sell your photo art.

4. Access to the back issues of our magazine, almost a “college degree� in photo education.

5. Network with technical experts and fellow photographers at events. 6. Shoot Social Networking (actual hands-on-photography events) 7. Enter our digital photo contests held at selected seminars.

8. Enter our premier Photo Salon competition at the Carolina Photo Expo to

receive recognition and awards. Also, winning awards help grow your standing experience with friends, family and customers; even getting your images published in our Carolina Photographer magazine.

9. Camaraderie with like-minded photographers to help you embrace and grow your creative talents.

10. Become inspired! Nothing helps you take your photography to the next level than to see great photography, learn the techniques and push yourself to create your next masterpiece.

11. Opportunity to volunteer at events and make life-long friends

12. Opportunity to apply for a scholarship to attend the week-long East Coast School.

JOIN THE NORTH CAROLINA PROFESSIONAL PHOTOGRAPHERS ASSOCIATION 53


It’s all about cash flow… and sometimes cash flow sucks! By Bruce & Josh Hudson

Let’s face it, in any business it’s all about cash flow. Your overhead and your monthly fixed costs relentlessly march on despite your sales volume. You think would be easier – gross sales minus fixed and variable costs (cost of goods sold) equals profit, right? But your sales or lack thereof from month to month can really put a damper on this whole dream of becoming a successful professional photographer, because now you find yourself shooting to break even. The reality is photography is a business, you have to think of it that way. With financial success and stability comes artistic fulfillment, not the other way around. You must continually generate enough cash flow to maintain overhead, pay taxes and hopefully have something left over for yourself, this is called profit. I think of this process much like keeping your foot on a car’s gas pedal. Once you take your foot off the gas, you slow down. Once you start to neglect the elements related to cash flow, sales slowdown and your studio gets into a position to play catch-up. The title of this article says it all, sometimes cash flow sucks! So how do you avoid getting into those pitfalls? Here are some STRATAGIES we use to create continuous cash flow from a 30+ year veteran’s perspective: Marketing Marketing a studio is something that you need to do on a daily basis. If you only market when business is slow it’s like taking your foot off the gas. You lose momentum. I know, how can YOU be expected to do it all? Marketing, Image creation, Sales, and Studio management – trust me I get it! I’ve been a studio owner since 1982, and have gone from six employees to now myself and two contract employees, I sincerely get it. Without marketing, you have no clients. No clients, no cash flow, it’s as simple as that! You must find time to market & discover new marketing strategies that are effective.

Receivables Who owes you money? Have you noticed that it’s getting more challenging to get your clients to pick up their orders in a timely manner? We’ve seen it. It’s been more difficult since the fall of 2008 when our nation’s cash flow started on its own decline. Even our best clients took longer to pay off their balances. It wasn’t totally about money, it was about the mindset of letting loose of the money they had. It kind of forced us to look at our policies for payment and change them up.

54


What’s your policy on payment? Do you have your clients pay in full at the time in order or a partial payment? With minimum and smaller orders, we suggest payment in in full now. With larger orders, we will ask for at least 50% down. When a client asks, “How would you like me to pay?” I respond, “Whatever you feel comfortable with. Half down or if you want to just take care of it today that would be great too!”

on Wednesday. This type of turnaround will definitely keep the momentum going and the cash flow flowing. Look on the Horizon We are constantly looking on the horizon to see when the next session is, next viewing and when the next order will be arriving. We think of it as a pipeline. We want there to always be cash in the pipeline and flowing continuously. Imagine when I had 6 employees, you can’t just tell them no pay check because of a slow week! You need to treat yourself in the same way, always be booking the next gig… Stay focused What can I do today, or at this very moment to create cash flow? This is what we try and do each and every morning when we come into the studio. Stay focused on the immediate tasks needed to put money in the bank today. It might mean returning a call, following up on a lead or delivering portraits to a client that’s been MIA and nowhere to be found. I know as an artist and photographer this doesn’t sound very sexy but it’s one of those things that we all need to do to run a successful studio in today’s economy. Put down your camera, close down Photoshop for a moment, and focus on what will create consistent cash flow today, and every day.

75% of our clients when I posed this question to will do the latter. It’s all in the way that you ask. Keep the Momentum Going! Try to fill in your gaps of time. Once you’ve done a session, be persistent and book your viewing appointment. Once your client has made their order, try to get it processed as soon as possible. The three or four weeks it used to take to complete an order can now be three or four days with many of the color labs. We have used H&H Color Lab near Kansas City, Missouri for close to 20 years now, and their amazing. We can literally place an order on Monday and have it back

The take away. As you know, many established studios have been dropping like flies over the past few years. It used to be much easier to get the phone to ring and make a substantial living in professional photography. Unfortunately, those days have changed with the new economy, the digital revolution, and with the public’s changed perception of what photography really is. There used to be a huge gap between a professional with a medium format and a hobbyist with the 35mm. That huge gap, is nothing more than a tiny sliver. The playing field has definitely been leveled. Now more than ever as true professionals, we need to be not only be photographic artists but business people that understand the need for consistent cash flow. It’s all about cash flow, and sometimes cash flow sucks.

55

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