NGUYEN TUAN ANH VU FUA - J SCHOOL PUBLISHING CAREER PROGRAM
FALL 2013-SPRING 2014
CONCEPT
Flair book production is special, it’s about a specific brand furniture, their things, but it’s not a catalog, it ‘sa luxury coffe table book. In this book, Flair furniture is the main character, it is used to tell the story of the company, from its inception until today. Itself can also be used to connect to the inspiration of Franco and Alexsandra – the owners. This is the first and also the last time the owners of Flair wanted to do a book about themselves, they want to be able to keep the book its value for many years. Some key words: timeless, imperfection, details, beauty.
MESSAGE
The book would be to represent the creativity and style of the FLAIR store in an abstract and artistic way in both text and images. Owners give 2 ideals for the book that maybe look likes Dior Book, and Flair Book.
BOOK PROJECT
THE CONCEPT