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Since 1976, we have helped hundreds of thousands of homebuyers and sellers achieve their real estate goals, positioning us as the #1 real estate brokerage in our markets.

Credentials


FIRST TEAM ® REAL ESTATE | FOUNDED IN HUNTINGTON BEACH IN 1976


Celebrating 45 Years of Putting You First A MESSAGE FROM OUR FOUNDER Trusted to represent over 250,000 Southern California families since 1976, it is an honor to celebrate 45 years of putting you first. We’ve persevered and grown through market crashes, economic downturns, and the global pandemic because we adapt to serve the needs of our clients in every market as a stable resource, now and for years to come. Focused on driving value to you, we adjusted quickly last year to help homeowners save with interest rate buy-downs and discounted essential services while supporting local businesses. As a family-owned company, our agents and their clients are at the center of our business model, ensuring we deliver unparalleled service to achieve their dreams of homeownership and financial freedom. Built on my customer service principles of hard work, commitment, and innovation, First Team® Real Estate has pioneered a repertoire of proprietary tools and strategies that give our agents, and you, their clients, a clear edge over the competition. That means finding buyers the perfect home during a housing shortage, getting offers accepted amid a saturated market, and helping homeowners get more for their home sale with proper staging, improvements, and marketing. The power of teamwork and a sense of family values have secured our dominant position as California’s top-ranked independent real estate firm. In the following pages, you’ll discover the proven ways we maximize your home’s value, enhance its marketability, and deliver unsurpassed results with accountability. Thank you SoCal for placing your trust in us, and allowing us to protect your most treasured asset: home. We look forward to another 45 years of putting our market expertise, experience, and the power of our team to work for you. Sincerely,

CAMERON MERAGE

Founder & Chief Executive Officer First Team Family of Companies Credentials



The Power of Teamwork

TM

OVER 2,000 SERVICE PROFESSIONALS WORKING TO GET YOUR HOME SOLD

#1 Independent Brokerage

#1 Market Share

FOR CLOSED TRANSACTIONS IN SOUTHERN CALIFORNIA 1

FOR CLOSED TRANSACTIONS IN ORANGE COUNTY 2

#1 Luxury Broker FOR CLOSED TRANSACTIONS IN ORANGE COUNTY 3

35 Office Locations ACROSS SOUTHERN CALIFORNIA

Best Real Estate Company VOTED 11 YEARS IN A ROW 4

Founding Member OF THE #1 REAL ESTATE NETWORK IN THE WORLD

1 Top Broker Report published January 2021 based on data available from 7/1/2001-12/31/2020, ALL CRMLS, All Brokers. 2 Top Broker Report published January 2021 based on data available from 1/1/2020-12/31/2020, CRMLS - Orange County, All Brokers. 3 Top Broker Report published January 2021 based on data available from 1/1/2020-12/31/2020, for CRMLS - Orange County, units sold $1+ million, All Brokers. © TrendGraphix. 4 As polled by the Orange County Register, 2010-2020.

Credentials



Independent Brokerage vs. Franchise MARKETING YOUR HOME INSTEAD OF MARKETING OURSELVES

The Largest Independent Brokerage in Southern California At First Team, we are a privately owned brokerage with the freedom to operate our business. This means we have the power to make decisions that directly benefit our clients.

INDEPENDENT BROKERAGE At First Team, we reinvest a portion of our earnings back into marketing your home.

FRANCHISE VS

Franchises use a portion of their earnings for brand advertising and to sell more franchises.

By working with First Team, the #1 independent brokerage in Southern California*, our clients benefit from the tools, resources and shared expertise of over 2,000 real estate professionals.

*Top Broker Report published January 2020 based on data available from 7/1/2001-12/31/2019, ALL CRMLS, All Brokers.

Credentials



#1 Real Estate Network in the World A 1997 FOUNDING MEMBER OF THE LARGEST GLOBAL NETWORK OF LEADING INDEPENDENTLY OWNED REAL ESTATE COMPANIES

1.1 MILLION ANNUAL TRANSACTIONS

$257 BILLION IN ANNUAL SALES

Encompassing 4,600 Offices

550 Firms

Over 70 Countries and All 50 U.S. States

135,000 Sales Associates

120 Client Introductions Made Daily Worldwide

More #1 Market Share Companies in Top Markets than Any Network

© 2020 Leading Real Estate Companies of the World.® All rights reserved. C–LocalExpertise 04.20

Credentials



More Sales Volume than Any Other Real Estate Network, National Brand or Franchise FIRST TEAM IS THE #1 INDEPENDENT REAL ESTATE BROKERAGE IN THE #1 REAL ESTATE NETWORK U.S. SALES VOLUME IN BILLIONS OF DOLLARS *

$257 $219

Keller Williams

$187

Coldwell Banker Berkshire Hathaway Home Services

$91

Compass

$91 $85

RE/MAX

$78

Sotheby’s International Realty

$36

eXp Realty

$31

Redfin Douglas Elliman

$29

Century 21

$29

Homesmart

*

$17

This bar chart is sourced from REAL Trends Top 500 for 2019, realtrends.com. © 2020 Leading Real Estate Companies of the World.® All rights reserved. C–Sales Volume. 04.20

Credentials



Largest Network of Relocation Buyers UNMATCHED RESOURCES FROM ALL OVER THE WORLD

• Largest relocation network with over $450 million in relocation sales volume in 2018*

• Relocation buyers, among the most motivated buyers, contribute to maximizing the exposure of your home

• We work with more than 70 Relocation Management Companies; among the most prominent are SIRVA, Aires Relocation, Plus Relocation, and ReloDirect

• Through our exclusive partnership with Leading Real Estate Companies of the World® and as the preferred broker for international relocation companies, First Team® handles inbound relocation clients from all over the world

EARNING THE TRUST OF WELL-KNOWN COMPANIES

Other company and product names may be trademarks or trade names of their respective owners. * As reported through internal transaction management system.

Credentials



#1 in Southern California, 19 Years in a Row 1

A HOME IS SOLD BY FIRST TEAM IN SOUTHERN CALIFORNIA EVERY 13 MINUTES

2

9,546 SUCCESSFULLY CLOSED TRANSACTIONS IN 2020 3

9,546 Coldwell Banker Residential

6,311 6,070

Realty One Group

4,519

Compass

1,963

Seven Gables Berkshire Hathaway

1,661

Prudential Mulhearn

1,629

Keller Williams Realty Century 21 All Stars Keller Williams Realty Chico Area

1

1,540 1,236 1,179

Top Broker Report published January 2021 based on data available from 7/1/2001-12/31/2020, ALL CRMLS, All Brokers. As reported by CRMLS participating associations/boards of REALTORS® in California. 2 Based on total 2020 First Team closed transactions 251 8-hour business days in one year. 3 2020 First Team transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, and other internal sources to include all transactions completed by First Team sales associates. Competitor transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, 2020.

Credentials



Orange County's #1 Choice MORE SELLERS TRUST FIRST TEAM BECAUSE WE BRING MORE BUYERS AS A RESULT OF OUR PROVEN BUYER DELIVERY STRATEGIES

TOTAL ORANGE COUNTY SALES IN UNITS, 2020 * Listing sales

Buyer sales

2,496

2,179 Coldwell Banker Residential

2,019 957

1,090

Realty One Group Compass

997 961

976 684

Seven Gables Berkshire Hathaway

783 483 540

360

590

Redfin Regency

407

*

1,626

469 377

Surterre Properties

354

Century 21 Award

312

Top Broker Report published January 2021 based on data available from 1/1/2020-12/31/2020, CRMLS - Orange County, All Brokers. © TrendGraphix.

Credentials



Orange County’s Luxury Leader #1 IN HOME SALES, $1 MILLION AND ABOVE

2020 TOP BROKER REPORT – ORANGE COUNTY $1 MILLION+ * Rank

Broker name

#1

First Team® Real Estate

Total sales (units)

Listing sales (units)

Buyer sales (units)

1,440

812

628

2

Coldwell Banker Residential

1,373

769

604

3

Compass

1,156

601

555

4

Berkshire Hathaway HomeServices

597

335

262

5

Surterre Properties

490

273

217

6

Realty One Group

489

225

264

7

Seven Gables

449

252

197

8

Villa Real Estate

264

148

116

9

Redfin

224

60

164

10

Teles Properties

223

125

98

*

Top Broker Report published January 2021 based on data available from 1/1/2020-12/31/2020, for CRMLS - Orange County, units sold $1+ million, All Brokers, and other internal sources to include all transactions completed by First Team sales associates. © TrendGraphix.

Credentials



A Trusted Network of Professionals FIRST TEAM® FAMILY OF COMPANIES

COMMERCIAL

GLOBAL RELOCATION

• Title Transfer Services

• Transaction Coordinator Services

• Commercial

• Escrow Services

• Property Management

• Relocation

• Mortgage Services

Credentials



Through our exclusive luxury partnerships, we provide an unmatched level of worldwide exposure to the world’s most affluent homebuyers. * Reserved for qualifying properties only.

Luxury Partnerships



Prestigious Partnerships TARGETING THE WORLD'S MOST AFFLUENT BUYERS

Real estate division of the oldest and largest auction house

Largest international network of the most powerful independent brokerages

A collection of the finest real estate firms in the world showcased on LuxuryRealEstate.com

FIRST TEAM PARTNERS WITH THE BROKERAGES WITHIN THESE TOP LUXURY NETWORKS TO MARKET YOUR HOME TO THE MOST WEALTHY PEOPLE IN THE WORLD

Luxury Partnerships



Christie’s International Real Estate EXCLUSIVELY SELECTED AS A TOP GLOBAL PARTNER Properties by Price (Number of Properties)*

Properties by Region (Property Values in Millions)*

2% US $1-3 Million

4.6% $30.4

United States & Canada

US $3-5 Million US $5-10 Million US $10-20 Million

Europe, the Middle East, & Africa

10.7% 66.8%

$43.1

Latin America & Caribbean $8.9

15.9%

>US $20 Million

Asia & Australia

$17.6

Christie’s International Real Estate is the only global real estate company owned by a fine art auction house with 940 offices in 49 countries. By blending the worlds of art and real estate, properties listed with First Team | Christie’s International gain unrivaled international exposure. US $45 Billion Total Value of Luxury Properties Worldwide

52 Million Website Visits

Site Translated into 19 Languages

Over US $500 Billion Real Estate Sales Over the Last 5 Years

CONNECTING BUYERS AND SELLERS OF THE WORLD’S MOST IMPORTANT PROPERTIES Only First Team can showcase your home on the Christie’s International Real Estate website which is a core marketing channel for targeting qualified buyers around the world featuring approximately 12,000 listings worldwide. No other local real estate company can offer such direct exposure to qualified potential buyers.

*

Christie’s International Real Estate. All data as of September 30, 2020. Print and digital marketing opportunities are subject to availability.

Luxury Partnerships



Curated Marketing Opportunities BRINGING LUXURY HOMEBUYERS TO YOUR DOOR

DIGITAL MEDIA

PRINT MEDIA

• ChristiesRealEstate.com

• Property brochures may be mailed to influential homebuyers in your local market and to an appropriate worldwide demographic

• Christies.com • Syndication to English and Chinese property search websites

• Christie’s International Real Estate quarterly magazine and annual Luxury Edition distributed throughout the world, including fully translated magazine in mainland China

• Luxury Defined blog • Social media • Marketing email campaigns • Programmatic and Google display advertising

• Lifestyle booklets distributed throughout Christie’s Auction Houses

• Listings syndication to affiliate network websites

*

Print and digital marketing opportunities are subject to availability

Luxury Partnerships



Luxury Portfolio International

®

INVITATION-ONLY NETWORK OF TOP LUXURY BROKERS IN THE WORLD MORE U.S. LISTINGS OVER $1 MILLION THAN ANY OTHER NETWORK *

Sotheby's Realty Keller Williams Luxury Homes Coldwell Banker Global Luxury Douglas Elliman Luxury Homes Compass Mayfair International Realty 0

• 130,000 associates worldwide • 565 brokerages around the world • 6 continents with membership companies

2K

4K

6K

8K

10K

12K

14K

16K

• Luxury division of Leading Real Estate Companies of the World® comprised of the most market leaders in international luxury real estate • Reserved for luxury properties valued at US $1 million and above • Through our network, we connect tens of thousands of buyers and sellers each year

*

Mintel International Website Survey May 2019.

Luxury Partnerships


Luxury Partnerships


Proven International Exposure LEVERAGING THE WEB TO REACH THE WORLD

LUXEANALYTICS TM: DETAILED REPORT ON GLOBAL TRAFFIC TO YOUR LISTING

146

643

3,523

9

16

717,562

Countries

Regions/States

Cities

Languages

Currencies

Total Visits

LuxuryPortfolio.com* • Thousands of page-one positions for Google searches

• Listings can be translated into 9 languages and 60 currencies

• Average 3 million high-net-worth visitors annually

• Visitors own a home valued on average at $2.4 million, 57% of which own a second home

• Traffic from 200 countries/regions per month

LuxeAnalyticsTM Data based on traffic to First Team listings on luxuryportfolio.com, 01/01/2018 to 12/31/2018. * Mintel International Website Survey May 2019.

Luxury Partnerships



Who's Who in Luxury Real Estate

TM

3,867 OFFICES WITH 130,996 SALES ASSOCIATES IN 38 COUNTRIES

LUXURYREALESTATE.COM

LUXURY REAL ESTATE MAGAZINE

• #1 in searches on Google, Bing, and Yahoo

• Distributed globally to the world's most affluent, with an estimated readership of 125,000

• Top 10 visiting countries: United States, Canada, United Kingdom, India, Mexico, Brazil, Australia, Germany, Spain, Italy • 3.4 million visits per month in 62 countries • Voted ‘Best of the Web’ by Forbes Magazine

• In international newsstands and U.S. airline lounges • Mailed directly to elite high-net-worth individuals in the U.S. and top clients • Emailed to 100,000 U.S. households with incomes in excess of $250,000 • On average, readers own a home valued at $1.2M

Luxury Partnerships



LuxuryRealEstate.com SHOWCASE YOUR HOME ON THE #1 PORTAL FOR LUXURY PROPERTIES

MORE MULTI-MILLION-DOLLAR PROPERTIES THAN ANY OTHER COMPARABLE WEBSITE

Multi-Million Dollar Properties Represented

25,126 21,247 20,495

22,320

Sotheby’s Realty Savills

11,778

Knight Frank Coldwell Banker Global Luxury

Our Overall Luxury Online Presence

10,879 8,683

LuxuryRealEstate.com WITH FIRST TEAM, YOUR HOME IS MARKETED ON THREE OF THE TOP ONLINE DESTINATIONS FOR LUXURY PROPERTIES

Luxury Partnerships


Luxury Partnerships

Total Readership: 144,000 Distribution: 40,000

Total Readership: 450,500 Distribution: 35,000

Total Readership: 391,000+ Distribution: 48,000+

Total Readership: 150,000 Distribution: 20,000

Total Readership: 150,000 Distribution: 50,000

Total Readership: 181,000+ Distribution: 100,000

Total Readership: 500,000+ Circulation: Globally

Total Readership: 100,000 Circulation: Globally

Total Readership: 3,000,000+ Sunday Circulation: 1,087,500

Distribution: 1.3 million Circulation: Nationally

Total Readership: 435,000 Circulation: UK & Europe, U.S., Asia

Distribution: 660,000 Circulation: 30 Countries


Targeted Luxury Presence INCREASING LUXURY BRAND AWARENESS TO HIGH-NET-WORTH INDIVIDUALS

Total Readership: 500,000 Print Distribution: 45,000

Total Readership: 200,000 Distribution: 70+ Countries

Total Readership: 125,000 Print Distribution: 50,000

Total Readership: 1.3 Million Distribution: 515,000

Distribution: 100,000 Circulation: 80 Countries

Distribution: 10,000 Circulation: China, Taiwan & Macau

Distribution: 1,156,000+ Circulation: Nationally

Distribution: 40,000 Circulation: 60+ Countries

Other company and product names may be trademarks or trade names of their respective owners.

Luxury Partnerships



The Company We Keep STRATEGIC PARTNERSHIPS, ENDLESS OPPORTUNITIES

PAST FIRST TEAM EVENTS WITH OUR PARTNERS Juvenile Diabetes Research Foundation with Orange Coast Magazine

Men of Vision with Modern Luxury

Beach Candy Swimwear Launch with Nobleman and Maserati

Vacheron Constantin with Christie's International

Other company and product names may be trademarks or trade names of their respective owners.

Luxury Partnerships


COUNTRIES Algeria - Hebdoimmobilier Algeria - Lkeria Australia - RealEstateWorld Australia - RentBuy Austria - Willhaben.at Brazil - Todobrasilimobiliaria.com Bulgaria - Imot.bg Cambodia - DotProperty Cambodia - RealEstate.com.kh Canada - Kangalou Canada - Publimaison.ca Chile - Icasas.cl

Luxury Partnerships

China - Fang.com China - East-West Property China - MLS.cn China - Sodichan Colombia - GoPlaceIt Colombia - Icasas.com.co Czech Republic - RealCitycz Denmark - Boliga.dk Dominican Republic - Venren.com Egypt - ListAProperty Estonia - City24.Ee Fiji - Housingparadise.com

France - Acheter-Louer.fr France - Corsematin France - Cotelittoral.fr France - ExplorImmo France - ImmoStreet.com France - Laprovence France - Ledauphine France - Lejournaldesaoneetloire France - Leprogres France - Midilibre France - Nicematin France - Seloger.com

France - Simply-Move.fr France - Surfaceprivee.com France - Varmatin French Polynesia - Immopf Germany - Sz-Immo.de Greece - Spiti24.Gr Greece - Spitogatos.gr Greece - Tospitimou.gr Greece - Xe India - 99Acres.com Indonesia - DotProperty Ireland - MyHome.ie

Ireland - PropertySteps.ie Italy - Idealista.it Italy - Immobiliare.it Japan - RealEstate.co.jp Kazakhstan - Homsters.kz Kenya - BuyrentKenya.com Laos - DotProperty Latvia - City24.Lv Lithuania - City24.Lt Luxembourg - ImmoTop.lu Luxembourg - Wortimmo Macau - Go853.com

Malaysia - DotProperty Mexico - GoPlaceIt Mexico - Icasas.mx Monaco - Montecarlo-RealEstate.com Morocco - LogicImmo.ma Morocco - Mubawab Morocco - Royaume-Immobilier.com Morocco - SelektImmo.com Myanmar - Shweproperty.com New Caledonia - Immonc Nigeria - PrivateProperty.com.ng


Global Property Syndication BE FOUND ON THE TOP REAL ESTATE SITES AROUND THE WORLD

WORLD Pakistan - Zameen Panama - World Panama Real Estate Papua New Guinea - Hausples.com.pg Peru - GoPlaceIt Philippines - DotProperty Philippines - Iproperty.com.ph Philippines - MyProperty.ph Philippines - PerSquare.com.ph Poland - Domy.pl Poland - Morizon Poland - Oferty.net

Portugal - Idealista.pt Portugal - Kamicasa.pt Romania - Magazinul De Case Romania - Storia Russia - Domofond.ru Senegal - SenegalCity.com Serbia - Imovina.net Singapore - DotProperty Slovakia - Reality.sk South Africa - Persquare.co.za South Africa - PrivateProperty.co.za

Spain - Globaliza.com Turkey - EmlakTown Spain - Idealista Ukraine - Mesto.ua Spain - Kamicasa.com United Arab Emirates - Bayut Spain - Pisos.com United Arab Emirates - ListAProperty Sweden - Bostadsportal.se United Kingdom - RightMove.co.uk Switzerland - ImmoStreet.ch United Kingdom - BestPropertiesOverseas.co.uk Tanzania - Dar Property United Kingdom - The House Shop Thailand - DotProperty Uruguay - GoPlaceIt Thailand - Thailand-Property.com Venezuela - GoPlaceIt Thailand - Thailand-Property-Gate.com Vietnam - DotProperty Tunisia - Sokna.tn

Other company and product names may be trademarks or trade names of their respective owners.

Arkadia BestPropertiesOverseas.com Edenway GoPlaceIt HomeGlobally ListAProperty Global RealtyIndexer.com Zezoom



Engaging with Chinese Buyers EXPOSURE ON THE MOST POPULAR SOCIAL NETWORKING AND REAL ESTATE PORTALS IN CHINA

+ #1 INTERNATIONAL PROPERTY PORTAL IN CHINA

WECHAT + MANSION GLOBAL

• Ensure exposure behind China’s Great Firewall on the highest ranked and trafficked real estate search portal

• China's most popular social media and lifestyle app with a user base of more than 1 billion

• Features the largest selection of luxury, international properties to an exclusive audience of 2 million high-net-worth Chinese buyers

• Our partnership with Luxury Portfolio International® allows all $1 million+ listings to be included on the official Mansion Global WeChat account

Other company and product names may be trademarks or trade names of their respective owners.

Luxury Partnerships



We invest millions of dollars into creating proprietary tools and partner with the industry’s best technology to capture the most buyers and maximize the value of your home.

How Price is Maximized



Achieve Maximum Sales Price MAXIMIZING MARKETING EXPOSURE CREATES MORE DEMAND, LEAVING NO MONEY ON THE TABLE

First

Building Buyer Emotion

Use Intelligent Pricing and Market Trends

Team

ate

l Est

Rea

Exhaust All Marketing Exposure Opportunities

Buyer and Seller Incentives

CREATE ALIGNMENT TO REACH A GREATER PERCENTAGE OF BUYERS AND ACHIEVE THE HIGHEST SALES PRICE

How Price is Maximized



First Impressions Concierge UPGRADE YOUR HOME NOW AND PAY FOR IT LATER

We understand that the selling process can be complicated and stressful enough without having to worry about the condition of your home.

First Impressions Concierge can help make that whole process of preparing your home for sale a lot easier by deferring the expense of renovations such as flooring, painting, repairs and even services such as moving, storage and staging.

List your home with a First Team agent.

Work with your agent to determine services.

Design consultation independent advice.

Our agents will help you determine which services can provide the maximum return on your investment and handle the improvements from top to bottom with licensed, insured and vetted contractors. Best of all, you don't have to worry about upfront costs or fees until closing.

Home improvements begin, no cash out of pocket.

Transformation is complete.

Home goes on market.

Home is sold, repayment for upgrades settled during escrow.

How Price is Maximized



First Team Instant Offers SELL STRESS-FREE WITH A CASH OFFER

Working with fully vetted, accountable investors, our First Team Instant Offers can provide a fair and responsible cash offer on your home instantly. There are more options than ever before for homeowners considering selling their home, and we are proud to offer our clients all options, so you can choose the best path for your unique situation.

• Take control of your sale

• No more tenant issues

• Receive cash fast

• Close in days – not months

• Eliminate the stresses of selling

• No need to remodel or renovate

• Avoid foreclosure

• Quick & easy inherited home sales

• No open house hassles

STEP 1

STEP 2

Get a no-obligation FREE cash valuation of your home.

We review your cash offer together to decide if it’s the best option for you. This is an open and honest discussion about your needs and wants, and finding the best possible solution given all the facts.

STEP 3 You accept our cash offer and close sale within days OR you decide to list your home traditionally on the market. Your choice.

How Price is Maximized



Market Trends Analytics SM

A PROPRIETARY FIRST TEAM PLATFORM BUILT TO STRATEGICALLY PRICE YOUR HOME WITH ACCURATE MARKET DATA ACTIVE VS. SOLD UNITS Active Units

January

February

March

April

May

June

Sold Units

July

August

September

October

November December

MARKET ACTIVITY INDEX 0

1.0

2.0

Sellers Market

3.0

4.0

5.0

Neutral Market

6.0

7.0

8.0

9.0

Buyers Market

How Price is Maximized



Buyer Delivery System OUR PROPRIETARY TOOLS EXPOSE YOUR HOME TO THE MOST BUYERS DURING EVERY STAGE OF MARKETING

Price

GETTING YOU MORE MONEY BY GENERATING MORE DEMAND

Demand

Cash buyers that are ready to buy your home are driven to increase their lower offers when contingent buyers out-bid them.

Contingent buyers that can only buy your home after contingencies are resolved are driven to act quickly to compete with the cash buyers.

OUR SYSTEM GENERATES MOTIVATED BUYERS AND DRIVES DEMAND BY GATHERING THE CASH AND CONTINGENT BUYERS RESULTING IN THE QUICKEST SALE FOR THE MOST MONEY

How Price is Maximized



Buyers Are Already at Your Door YOUR HOME HAS ALREADY BEEN PRESENTED TO OUR BEST AGENTS REPRESENTING BUYERS ON OUR LISTING APPOINTMENT PLATFORM BUYER DELIVERY SYSTEM LISTING APPOINTMENT

SNEAKPREVIEWSM

First Look

Property Needed

THE ADVANTAGE As part of First Team's Buyer Delivery System, our proprietary "Listing Appointment" platform allows First Team agents to market your home to our agents representing buyers and generate interest before your listing appointment. When you hire First Team, you're hiring over 2,000 sales associates and service professionals.

How Price is Maximized



Growing Demand Before Going Live NEARLY 2,000 SELLERS STARTED THEIR SELLING PROCESS IN 2020 THROUGH OUR SNEAKPREVIEW SM PLATFORM * BUYER DELIVERY SYSTEM SNEAKPREVIEW SM

Listing Appointment

SELLER ADVANTAGE First Look

Property Needed

As part of First Team's Buyer Delivery System, SNEAKPREVIEWSM is our intranet collection of registered exclusive properties that are preparing to go live on the market. This allows you to maximize buyer demand before you even list.

BUYER ADVANTAGE Search for your replacement home from our robust collection of off-market inventory, giving you the market advantage as a buyer as well. As the first to know about new inventory, you receive priority access to view hundreds of new properties NOT available on Zillow or Redfin.

*

Based on internal reporting for SNEAKPREVIEWSM for date range 01/01/2020 - 12/31/2020.

How Price is Maximized



An Eager Audience Gets Its First Look REAL-TIME ALERTS TO FIRST TEAM AREA SPECIALISTS BEFORE HITTING THE MARKET BUYER DELIVERY SYSTEM Listing Appointment

SNEAKPREVIEWSM

FIRST LOOK

Property Needed

THE ADVANTAGE As part of First Team's Buyer Delivery System, our exclusive "First Look" platform provides a final push to pre-market your home with photography and more details, further generating buyer interest.

How Price is Maximized



Buyer Matching System WE MATCH MORE BUYERS WITH THEIR HOME THROUGH SHARING OUR CLIENT DATABASE WITH ALL FIRST TEAM AGENTS BUYER DELIVERY SYSTEM Listing Appointment

SNEAKPREVIEWSM

First Look

PROPERTY NEEDED

THE ADVANTAGE As part of the First Team Buyer Delivery System, our exclusive "Property Needed" platform matches your property with our company-wide database of buyers inquiring about homes like yours. Other companies cannot compare to our shared database of buyers represented by over 2,000 sales associates and service professionals.

How Price is Maximized



Every home has a story, and our tailored marketing approach is designed to tell yours through beautiful marketing and extensive advertising across all possible communication channels.

Marketing & Merchandising



Building Buyer Emotion Through Staging CREATE A POSITIVE FIRST IMPRESSION

Before

Before

Before

After

After

After

First Team professionals are trained to assess your property both inside and out for ways it can be showcased in the best possible light and ultimately sell for a higher price. HOMESELLERS SEE A SALE PRICE INCREASE OF UP TO 20% AFTER STAGING THEIR HOME *

*

2019 National Association of REALTORS® Profile of Home Staging.

Marketing & Merchandising



Building Buyer Emotion Through Professional Photography MINIMIZE DAYS ON MARKET AND MAXIMIZE SALE PRICE

HOMEBUYERS RATE PHOTOGRAPHY AS THE MOST IMPORTANT FEATURE WHEN SEARCHING FOR A HOME * Better images qualify your home for additional media exposure, more impactful marketing collateral, higher placement on listing syndication websites, and increased views online. *

2019 National Association of REALTORS® Home Buyer and Seller Generational Trends.

Marketing & Merchandising


THE WRONG WAY

Marketing & Merchandising

THE RIGHT WAY


Building Buyer Emotion Through Skilled Copywriting ESTABLISHING CONNECTIONS BETWEEN YOUR HOME AND BUYERS WITH DETAILED AND ENGAGING DESCRIPTIONS

COMMON ERRORS

OUR COMMITMENT

• Poor grammar, typos, unnecessary abbreviation

• Skilled copywriting

• Unimportant features

• Detailed and accurate features

• Missing searchable criteria

• Complete all searchable fields possible

• Limited showing/access information

• Up-to-date open house and/or showing information

• Missing contact information

• Complete agent contact information

• Incorrect mapping

• Correct tract information, HOA amenities

• Missing virtual tours

• Custom virtual tours

• Missing agent remarks

• Complete agent remarks

• Poor photography with inaccurate captions

• Professional photography with photo captions

Marketing & Merchandising



Be Where the Buyers Are 98% OF BUYERS USE THE INTERNET IN THEIR HOME SEARCH PROCESS *

67%

98%

50%

67% OF BUYERS walk through the home they viewed online.*

98% OF BUYERS use the internet in their home search process.*

50% OF BUYERS buy the home they found online.*

START GENERATING REAL-TIME LEADS AS SOON AS YOU HIT THE MARKET We guarantee that just 15 minutes after listing your home on the MLS, it will accurately appear across the top real estate websites where buyers are searching.

*

2019 National Association of REALTORS® Home Buyer and Seller Generational Trends.

Marketing & Merchandising


Marketing & Merchandising


Unprecedented Reach and Exposure YOUR HOME SYNDICATED TO THOUSANDS OF WEBSITES

Other company and product names may be trademarks or trade names of their respective owners.

Marketing & Merchandising


Marketing & Merchandising


#1

Home Search Assist TechnologySM ENGAGING WITH ACTIVE HOMEBUYERS WHILE THEY SEARCH

FIRSTTEAM.COM

• Engages with active buyers with an automated on-page chatbot • Optimized Virtual Tour on every listing to further engage online shoppers • Hyperlocal buyer generation engine • Potential buyer information is routed directly to your agent for follow-up • Thousands of buyer inquiries cared for every month

Marketing & Merchandising



Digital Campaigns Just For Your Home VIRTUALLY LEADS BUYERS TO YOUR DOOR WITH A SOCIAL MEDIA CAMPAIGN & REPORTING

CORE

PropertyBoost ONLINE CAMPAIGNS AVAILABLE FOR YOUR HOME AS SOON AS IT HITS THE MARKET, WHEN WE HOST SHOWING TOURS, AND MORE

CAMPAIGN RESULTS *

1 Ad 533 Impressions

• Maximize buyer reach by connecting with customers online to capture more virtual and physical traffic to your home.

34 Clicks

• Includes daily statistics reports via email for the ongoing boost to show impressions, clicks, and leads.

4 Prospective Buyers

*

Numbers based on sample reporting for 3 weeks.

Marketing & Merchandising



Our First Team Real Estate property marketing now includes a digital campaign for each and every listing we represent. Going the extra mile for your home is what we do.

744

4,784

23,672

126,496

views last week

impressions last week

8

10,057

views overall

impressions

inquiries

impressions overall

On up to 2,000 syndication websites, including:

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Listing View Summary

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Website and 8 10,057 Social Media Summary impressions

Juwai

04/02

Other Channel Activity Date Posted

eBlast

inquiries

VIEW

03/26

Run Date

Date Posted

VIEW

OC Business Journal

Date Posted

VIEW

OC Register Full Page Color

04/21

Date Posted

VIEW

OC Register Full Page Color

04/14

Date Posted

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Laguna Beach Independent Full page, color ad

04/12

Date Posted

VIEW

OC Register Full Page Color

04/07

04/22

03/07 Twitter

03/30 Pinterest

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03/30 In stagram

04/02 eBlast

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03/26

Run Date

Run Date

Run Date

Run Date

OC Register Back Cover Sat. Full Page Color

Run Date

04/06

Laguna Beach Independent Full page, color ad

Run Date

04/05

OC Register Sunday (1 Million+) Full Page Color OC Business Journal

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Run Date

04/22

OC Register Full Page Color

04/21

OC Register Full Page Color

04/14

Run Date

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Laguna Beach Independent Full page, color ad

03/29

Laguna Beach Independent Full page, color ad

03/22

Run Date

Run Date

Run Date

27561 Seascape Circle

��;fr��-:�""� Dana Point, CA 92624

The results of our effective Digital Marketing techniques create more exposure and 04/12 showings, generating more demand that leads to more money and a quicker sale. F RSTTEAM ....

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Laguna Beach Independent Full page, color ad

Run Date

OC Register Full Page Color

Run Date

04/07

OC Register Back Cover

Run Date

Laguna Beach Independent Full page,

04/05

Run Date

03/31/2019

REAL ESTATE

VIEW 1--iOME Meital Taub

CalBRE# 01871040

949-922-9552 meital@taubproperties.com taubproperties.com

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Information above collected for 27561 Seascape C ircle, Dana Point, CA 92624 for: 04/14/19-04/20/19

108 Pacifica Suite 300, Irvine, CA 92618. CalBRE# 01008773. © First Team Real Estate. All rights reserved . This is a sample reporting. Other company andSat. product may be trademarks or trade names of their respective owners. Full Page names Color 04/06

Marketing & Merchandising Run Date



RealScout REACH BUYERS INTERESTED IN YOUR HOME’S SPECIFIC FEATURES

Property alert system that indexes features of your home, not available to enter into the MLS, and notifies prospective buyers that your home is a match

Exclusive access to RealScout's "Buyer Graph" learns more about buyer activities after making each click

Marketing & Merchandising



Targeted Email Marketing YOUR HOME’S MOST COMPELLING DETAILS IN THOUSANDS OF INBOXES

Marketing & Merchandising



Property Campaigns Where They Matter Most 2.5 BILLION ACTIVE SOCIAL MEDIA USERS *

• Social media posts optimized with multiple photos, hashtags, videos, and links for lead capture

• Social media team stays up-to-date and shares best practices for reaching the largest audience

• Inclusion in weekly Open House posts on all major social media sites to boost attendance

• Links to social media posts included in weekly Listing Activity Report

*

As reported by Statista.

Marketing & Merchandising



Stunning Marketing Collateral QUALITY MATTERS

Quality design and material

Targeted direct mail and delivery

Digitized for emailing and sharing online

Marketing & Merchandising


Marketing & Merchandising


Effective Print Advertising FULL GEOGRAPHICAL COVERAGE AND AVAILABLE FEATURED PLACEMENT IN ALL MAJOR NEWSPRINT PUBLICATIONS

Other company and product names may be trademarks or trade names of their respective owners.



The Power of Teamwork

TM

#1 Independent Brokerage

#1 Market Share

FOR CLOSED TRANSACTIONS IN SOUTHERN CALIFORNIA 1

FOR CLOSED TRANSACTIONS IN ORANGE COUNTY 2

#1 Luxury Broker FOR CLOSED TRANSACTIONS IN ORANGE COUNTY 3

Best Real Estate Company VOTED 11 YEARS IN A ROW 4

35 Office Locations

Over 2,000 Sales Associates

ACROSS SOUTHERN CALIFORNIA

AND SERVICE PROFESSIONALS

Thank You 1 Top Broker Report published January 2021 based on data available from 7/1/2001-12/31/2020, ALL CRMLS, All Brokers. 2 Top Broker Report published January 2021 based on data available from 1/1/2020-12/31/2020, CRMLS - Orange County, All Brokers. 3 Top Broker Report published January 2021 based on data available from 1/1/2020-12/31/2020, for CRMLS - Orange County, units sold $1+ million, All Brokers. © TrendGraphix. 4 As polled by the Orange County Register, 2010-2020. © First Team® Real Estate. All rights reserved.