First Team Listing Presentation (Inland Orange County) by First Team Real Estate

Since 1976, we have helped hundreds of thousands of homebuyers and sellers achieve their real estate goals, positioning us as the #1 real estate brokerage in our markets.

Credentials

FIRST TEAM ® REAL ESTATE | FOUNDED IN HUNTINGTON BEACH IN 1976

Celebrating 46 Years of Putting You First A MESSAGE FROM OUR FOUNDER Trusted to represent over 250,000 Southern California families since 1976, it is an honor to celebrate 46 years of putting you first. We’ve persevered and grown through market crashes, economic downturns, and the global pandemic because we adapt to serve the needs of our clients in every market as a stable resource, now and for years to come. Focused on driving value to you, we adjusted quickly last year to help homeowners save with interest rate buy-downs and discounted essential services while supporting local businesses. As a family-owned company, our agents and their clients are at the center of our business model, ensuring we deliver unparalleled service to achieve their dreams of homeownership and financial freedom. Built on my customer service principles of hard work, commitment, and innovation, First Team® Real Estate has pioneered a repertoire of proprietary tools and strategies that give our agents, and you, their clients, a clear edge over the competition. That means finding buyers the perfect home during a housing shortage, getting offers accepted amid a saturated market, and helping homeowners get more for their home sale with proper staging, improvements, and marketing. The power of teamwork and a sense of family values have secured our dominant position as California’s top-ranked independent real estate firm. In the following pages, you’ll discover the proven ways we maximize your home’s value, enhance its marketability, and deliver unsurpassed results with accountability. Thank you SoCal for placing your trust in us, and allowing us to protect your most treasured asset: home. We look forward to another 46 years of putting our market expertise, experience, and the power of our team to work for you. Sincerely,

CAMERON MERAGE

Founder & Chief Executive Officer First Team Family of Companies Credentials

The Power of Teamwork

OVER 2,000 SERVICE PROFESSIONALS WORKING TO GET YOUR HOME SOLD

#1 Independent Brokerage

#1 Market Share

FOR CLOSED TRANSACTIONS IN SOUTHERN CALIFORNIA 1

FOR CLOSED TRANSACTIONS IN ORANGE COUNTY 2

#1 Luxury Broker FOR CLOSED TRANSACTIONS IN THE LAST DECADE IN ORANGE COUNTY 3

Best Real Estate Company VOTED 12 YEARS IN A ROW 4

34 Office Locations

Over 2,000 Sales Associates

ACROSS SOUTHERN CALIFORNIA

AND SERVICE PROFESSIONALS

Top Broker Report published January 2022 based on data available from 7/1/2001-12/31/2021, ALL CRMLS, All Brokers. 2 Top Broker Report published January 2022 based on data available from 1/1/2021-12/31/2021, CRMLS - Orange County, All Brokers. 3 Top Broker Report published January 2022 based on data available from 1/1/2012-12/31/2021, for CRMLS - Orange County, units sold $1+ million, All Brokers. © TrendGraphix. 4 As polled by the Orange County Register, 2010-2021.

Credentials

Independent Brokerage vs. Franchise MARKETING YOUR HOME INSTEAD OF MARKETING OURSELVES

The Largest Independent Brokerage in Southern California At First Team, we are a privately owned brokerage with the freedom to operate our business. This means we have the power to make decisions that directly benefit our clients.

INDEPENDENT BROKERAGE At First Team, we reinvest a portion of our earnings back into marketing your home.

FRANCHISE VS

Franchises use a portion of their earnings for brand advertising and to sell more franchises.

By working with First Team, the #1 independent brokerage in Southern California*, our clients benefit from the tools, resources and shared expertise of over 2,000 real estate professionals.

*Top Broker Report published January 2022 based on data available from 7/1/2001-12/31/2021, ALL CRMLS, All Brokers.

Credentials

#1 Real Estate Network in the World A 1997 FOUNDING MEMBER OF THE LARGEST GLOBAL NETWORK OF LEADING INDEPENDENTLY OWNED REAL ESTATE COMPANIES

1.3 MILLION ANNUAL TRANSACTIONS

$296 BILLION IN ANNUAL SALES

Encompassing 4,600 Offices

550 Firms

Over 70 Countries and All 50 U.S. States

150,000 Sales Associates

120 Client Introductions Made Daily Worldwide

More #1 Market Share Companies in Top Markets than Any Network

Credentials

More Sales Volume than Any Other Real Estate Network, National Brand or Franchise FIRST TEAM IS THE #1 INDEPENDENT REAL ESTATE BROKERAGE IN THE #1 REAL ESTATE NETWORK U.S. SALES VOLUME IN BILLIONS OF DOLLARS *

$296 $260

Keller Williams

$207

Coldwell Banker

$152

Compass Berkshire Hathaway Home Services Sotheby’s International Realty

$110 $97 $96

RE/MAX

$72

eXp Realty

$37

Redfin Century 21

$29

Douglas Elliman

$29

Homesmart

$23

Credentials

Largest Network of Relocation Buyers UNMATCHED RESOURCES FROM ALL OVER THE WORLD

• Largest relocation network with over $350 million in relocation sales volume in 2021*

• Relocation buyers, among the most motivated buyers, contribute to maximizing the exposure of your home

• We work with more than 70 Relocation Management Companies; among the most prominent are SIRVA, Aires Relocation, Plus Relocation, and ReloDirect

• Through our exclusive partnership with Leading Real Estate Companies of the World® and as the preferred broker for international relocation companies, First Team® handles inbound relocation clients from all over the world

PROVIDING ASSISTANCE TO COMPANIES LIKE THESE

Other company and product names may be trademarks or trade names of their respective owners. * As reported through internal transaction management system.

Credentials

#1 in Southern California, 20 Years in a Row 1

A HOME IS SOLD BY FIRST TEAM IN SOUTHERN CALIFORNIA EVERY 12 MINUTES

10,218 SUCCESSFULLY CLOSED TRANSACTIONS IN 2021 3

10,218 9,763

Compass Coldwell Banker Residential

9,240 6,836

Realty One Group

2,310

Seven Gables

1,962

Berkshire Hathaway Prudential Mulhearn Keller Williams Realty Century 21 All Stars Century 21 Award

1,644 1,488 1,338 1,316

Top Broker Report published January 2022 based on data available from 7/1/2001-12/31/2020, ALL CRMLS, All Brokers. As reported by CRMLS participating associations/boards of REALTORS® in California. 2 Based on total 2021 First Team closed transactions 251 8-hour business days in one year. 3 2021 First Team transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, and other internal sources to include all transactions completed by First Team sales associates. Competitor transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, 2021.

Credentials

Orange County's #1 Choice MORE SELLERS TRUST FIRST TEAM BECAUSE WE BRING MORE BUYERS AS A RESULT OF OUR PROVEN BUYER DELIVERY STRATEGIES

TOTAL ORANGE COUNTY SALES IN UNITS, 2021 * Listing sales

Buyer sales

2,711

2,437 Coldwell Banker Residential

2,286 1,416

1,525

Compass

1,031

Realty One Group

1,076

Seven Gables

787 533 498 471 416

1,917

1,154 804

Berkshire Hathaway

634

Redfin

636

Regency

340

Century 21 Award

352

Surterre Properties

348

Top Broker Report published January 2022 based on data available from 1/1/2021-12/31/2021, CRMLS - Orange County, All Brokers. © TrendGraphix.

Credentials

Orange County’s Luxury Leader #1 IN HOME SALES, $1 MILLION AND ABOVE FOR THE PAST 10 YEARS *

ORANGE COUNTY $1 MILLION+ * Rank

Broker name

First Team® Real Estate

Total sales (units)

Listing sales (units)

Buyer sales (units)

9,608

5,273

4,335

Coldwell Banker Residential

9,412

5,251

4,161

Berkshire Hathaway HomeServices

6,413

3,566

2,847

Surterre Properties

6,374

3,528

2,846

Compass

4,278

2,139

Realty One Group

3,962

1,761

2,201

HOM Sothebys International Realty

3,088

1,709

1,379

Seven Gables

3,051

1,780

1,271

Villa Real Estate

2,506

1,375

1,131

Teles Properties

2,154

1,186

968

Top Broker Report published January 2022 based on data available from 1/1/2012-12/31/2021, for CRMLS - Orange County, units sold $1+ million. © TrendGraphix.

Credentials

A Trusted Network of Professionals FIRST TEAM® FAMILY OF COMPANIES

COMMERCIAL

GLOBAL RELOCATION

• Title Transfer Services

• Transaction Coordinator Services

• Commercial

• Escrow Services

• Property Management

• Relocation

• Mortgage Services

Credentials

Through our exclusive luxury partnerships, we provide an unmatched level of worldwide exposure to the world’s most affluent homebuyers. * Reserved for qualifying properties only.

Luxury Partnerships

Prestigious Partnerships TARGETING THE WORLD'S MOST AFFLUENT BUYERS

Real estate network associated with the oldest and largest auction house.

Largest international network of the most powerful independent brokerages

A collection of the finest real estate firms in the world showcased on LuxuryRealEstate.com

FIRST TEAM PARTNERS WITH THE BROKERAGES WITHIN THESE TOP LUXURY NETWORKS TO MARKET YOUR HOME TO THE MOST WEALTHY PEOPLE IN THE WORLD

Luxury Partnerships

Christie’s International Real Estate EXCLUSIVELY SELECTED AS A TOP GLOBAL PARTNER Properties by Price (Number of Properties)*

Properties by Region (Property Values in Millions)*

2% US $1-3 Million

4.6% $30.4

United States & Canada

US $3-5 Million US $5-10 Million US $10-20 Million

Europe, the Middle East, & Africa

10.7% 66.8%

$43.1

Latin America & Caribbean $8.9

15.9%

>US $20 Million

Asia & Australia

$17.6

Christie’s International Real Estate has an invaluable connection to the auction house and world of fine art and luxury goods. By blending the worlds of art and real estate, properties listed with First Team | Christie’s International gain unrivaled international exposure. US $45 Billion Total Value of Luxury Properties Worldwide

52 Million Website Visits

Site Translated into 19 Languages

Over US $500 Billion Real Estate Sales Over the Last 5 Years

CONNECTING BUYERS AND SELLERS OF THE WORLD’S MOST IMPORTANT PROPERTIES Only First Team can showcase your home on the Christie’s International Real Estate website which is a core marketing channel for targeting qualified buyers around the world featuring approximately 12,000 listings worldwide. No other local real estate company can offer such direct exposure to qualified potential buyers.

Christie’s International Real Estate. All data as of September 30, 2020. Print and digital marketing opportunities are subject to availability.

Luxury Partnerships

Curated Marketing Opportunities BRINGING LUXURY HOMEBUYERS TO YOUR DOOR

DIGITAL MEDIA

PRINT MEDIA

• ChristiesRealEstate.com

• Property brochures may be mailed to influential homebuyers in your local market and to an appropriate worldwide demographic

• Christies.com • Syndication to English and Chinese property search websites

• Christie’s International Real Estate quarterly magazine and annual Luxury Edition distributed throughout the world, including fully translated magazine in mainland China

• Luxury Defined blog • Social media • Marketing email campaigns • Programmatic and Google display advertising

• Lifestyle booklets distributed throughout Christie’s Auction Houses

• Listings syndication to affiliate network websites

Print and digital marketing opportunities are subject to availability

Luxury Partnerships

Luxury Portfolio International

INVITATION-ONLY NETWORK OF TOP LUXURY BROKERS IN THE WORLD MORE U.S. LISTINGS OVER $1 MILLION THAN ANY OTHER NETWORK *

12,223 9,890

Sotheby's Realty

5,021

Douglas Elliman Luxury Homes Compass

4,686

Coldwell Banker Global Luxury

4,605

Christie's International

2,412

Corcoran Global Living

2,023 0

• 150,000 associates worldwide • 550 member companies • 70 countries

10K

12K

14K

• Luxury division of Leading Real Estate Companies of the World® comprised of the most market leaders in international luxury real estate • Reserved for luxury properties valued at US $1 million and above • Through our network, we connect tens of thousands of buyers and sellers each year

Scott Business Consulting June 2021. Chart compares brands with luxury positioning and a dedicated website with the ability to determine the difference between company exclusive properties and IDX listings.

Luxury Partnerships

Proven International Exposure LEVERAGING THE WEB TO REACH THE WORLD

LUXEANALYTICS TM: DETAILED REPORT ON GLOBAL TRAFFIC TO YOUR LISTING

118

408

1,558

56,538

Countries

Regions/States

Cities

Languages

Currencies

Total Visits

LuxuryPortfolio.com • Luxury Portfolio syndication partners totaled more than 2.3 billion page views in just 6 months of 2021 (January–June 2021)

• Traffic from 200 countries/regions per month • Globally, they have liquid assets of $10.3 million and 69% own a second home

• Marketing approximately 50,000 properties annually

LuxeAnalyticsTM Data based on traffic to First Team listings on luxuryportfolio.com, 01/01/2021 to 12/31/2021.

Luxury Partnerships

Who's Who in Luxury Real Estate

3,250 OFFICES WITH 125,000 SALES ASSOCIATES IN 33 COUNTRIES

LUXURYREALESTATE.COM

LUXURY REAL ESTATE MAGAZINE

• #1 in searches on Google, Bing, and Yahoo

• Emailed to the LRE® Community of 75,000 agents, brokers, marketing professionals and media contacts

• Top 10 visiting countries: United States, China, Canada, United Kingdom, Czechia, Germany, Australia, Japan, France, Netherlands • 2.7 million visits annually in 57 countries • Over $240 billion in total inventory with an average listing price of $2.6 million

• Shared twice on LRE® Social Media channels (Reach 410,000+) • Showcased on the award-winning LuxuryRealEstate.com with with 6,685,000 international views per month! • Shared with LRE® Partners and Member community email lists and social media channels • Posted on Issuu.com with interactive design and quick links Luxury Partnerships

LuxuryRealEstate.com SHOWCASE YOUR HOME ON THE #1 PORTAL FOR LUXURY PROPERTIES

MORE MULTI-MILLION-DOLLAR PROPERTIES THAN ANY OTHER COMPARABLE WEBSITE

Multi-Million Dollar Properties Represented

25,126 21,247 20,495

22,320

Sotheby’s Realty Savills

11,778

Knight Frank Coldwell Banker Global Luxury

Our Overall Luxury Online Presence

10,879 8,683

LuxuryRealEstate.com WITH FIRST TEAM, YOUR HOME IS MARKETED ON THREE OF THE TOP ONLINE DESTINATIONS FOR LUXURY PROPERTIES

Luxury Partnerships

Total Readership: 144,000 Distribution: 40,000

Total Readership: 100,000 Distribution: 8,000

Total Readership: 391,000+ Distribution: 48,000+

Total Readership: 150,000 Distribution: 20,000

Total Readership: 150,000 Distribution: 50,000

Total Readership: 181,000+ Distribution: 100,000

Total Readership: 500,000+ Circulation: Globally

Total Readership: 100,000 Circulation: Globally

Total Readership: 3,000,000+ Sunday Circulation: 1,087,500

Distribution: 1.3 million Circulation: Nationally

Total Readership: 435,000 Circulation: UK & Europe, U.S., Asia

Distribution: 660,000 Circulation: 30 Countries

Targeted Luxury Presence INCREASING LUXURY BRAND AWARENESS TO HIGH-NET-WORTH INDIVIDUALS

Total Readership: 500,000 Print Distribution: 45,000

Total Readership: 200,000 Distribution: 70+ Countries

Total Readership: 125,000 Print Distribution: 50,000

Total Readership: 1.3 Million Distribution: 515,000

Distribution: 100,000 Circulation: 80 Countries

Distribution: 10,000 Circulation: China, Taiwan & Macau

Distribution: 1,156,000+ Circulation: Nationally

Distribution: 40,000 Circulation: 60+ Countries

Other company and product names may be trademarks or trade names of their respective owners.

Luxury Partnerships

The Company We Keep STRATEGIC PARTNERSHIPS, ENDLESS OPPORTUNITIES

PAST FIRST TEAM EVENTS WITH OUR PARTNERS Juvenile Diabetes Research Foundation with Orange Coast Magazine

Men of Vision with Modern Luxury

Beach Candy Swimwear Launch with Nobleman and Maserati

Vacheron Constantin with Christie's International

Other company and product names may be trademarks or trade names of their respective owners.

Luxury Partnerships

COUNTRIES Algeria - Hebdoimmobilier Algeria - Lkeria Australia - RealEstateWorld Australia - RentBuy Austria - Willhaben.at Brazil - Todobrasilimobiliaria.com Bulgaria - Imot.bg Cambodia - DotProperty Cambodia - RealEstate.com.kh Canada - Kangalou Canada - Publimaison.ca Chile - Icasas.cl

Luxury Partnerships

China - Fang.com China - East-West Property China - MLS.cn China - Sodichan Colombia - GoPlaceIt Colombia - Icasas.com.co Czech Republic - RealCitycz Denmark - Boliga.dk Dominican Republic - Venren.com Egypt - ListAProperty Estonia - City24.Ee Fiji - Housingparadise.com

France - Acheter-Louer.fr France - Corsematin France - Cotelittoral.fr France - ExplorImmo France - ImmoStreet.com France - Laprovence France - Ledauphine France - Lejournaldesaoneetloire France - Leprogres France - Midilibre France - Nicematin France - Seloger.com

France - Simply-Move.fr France - Surfaceprivee.com France - Varmatin French Polynesia - Immopf Germany - Sz-Immo.de Greece - Spiti24.Gr Greece - Spitogatos.gr Greece - Tospitimou.gr Greece - Xe India - 99Acres.com Indonesia - DotProperty Ireland - MyHome.ie

Ireland - PropertySteps.ie Italy - Idealista.it Italy - Immobiliare.it Japan - RealEstate.co.jp Kazakhstan - Homsters.kz Kenya - BuyrentKenya.com Laos - DotProperty Latvia - City24.Lv Lithuania - City24.Lt Luxembourg - ImmoTop.lu Luxembourg - Wortimmo Macau - Go853.com

Malaysia - DotProperty Mexico - GoPlaceIt Mexico - Icasas.mx Monaco - Montecarlo-RealEstate.com Morocco - LogicImmo.ma Morocco - Mubawab Morocco - Royaume-Immobilier.com Morocco - SelektImmo.com Myanmar - Shweproperty.com New Caledonia - Immonc Nigeria - PrivateProperty.com.ng

Global Property Syndication BE FOUND ON THE TOP REAL ESTATE SITES AROUND THE WORLD

WORLD Pakistan - Zameen Panama - World Panama Real Estate Papua New Guinea - Hausples.com.pg Peru - GoPlaceIt Philippines - DotProperty Philippines - Iproperty.com.ph Philippines - MyProperty.ph Philippines - PerSquare.com.ph Poland - Domy.pl Poland - Morizon Poland - Oferty.net

Portugal - Idealista.pt Portugal - Kamicasa.pt Romania - Magazinul De Case Romania - Storia Russia - Domofond.ru Senegal - SenegalCity.com Serbia - Imovina.net Singapore - DotProperty Slovakia - Reality.sk South Africa - Persquare.co.za South Africa - PrivateProperty.co.za

Spain - Globaliza.com Turkey - EmlakTown Spain - Idealista Ukraine - Mesto.ua Spain - Kamicasa.com United Arab Emirates - Bayut Spain - Pisos.com United Arab Emirates - ListAProperty Sweden - Bostadsportal.se United Kingdom - RightMove.co.uk Switzerland - ImmoStreet.ch United Kingdom - BestPropertiesOverseas.co.uk Tanzania - Dar Property United Kingdom - The House Shop Thailand - DotProperty Uruguay - GoPlaceIt Thailand - Thailand-Property.com Venezuela - GoPlaceIt Thailand - Thailand-Property-Gate.com Vietnam - DotProperty Tunisia - Sokna.tn

Other company and product names may be trademarks or trade names of their respective owners.

Arkadia BestPropertiesOverseas.com Edenway GoPlaceIt HomeGlobally ListAProperty Global RealtyIndexer.com Zezoom

Engaging with Chinese Buyers EXPOSURE ON THE MOST POPULAR SOCIAL NETWORKING AND REAL ESTATE PORTALS IN CHINA

+ #1 INTERNATIONAL PROPERTY PORTAL IN CHINA

WECHAT + MANSION GLOBAL

• Ensure exposure behind China’s Great Firewall on the highest ranked and trafficked real estate search portal

• China's most popular social media and lifestyle app with a user base of more than 1 billion

• Features the largest selection of luxury, international properties to an exclusive audience of 2 million high-net-worth Chinese buyers

• Our partnership with Luxury Portfolio International® allows all $1 million+ listings to be included on the official Mansion Global WeChat account

Other company and product names may be trademarks or trade names of their respective owners.

Luxury Partnerships

We invest millions of dollars into creating proprietary tools and partner with the industry’s best technology to capture the most buyers and maximize the value of your home.

How Price is Maximized

Achieve Maximum Sales Price MAXIMIZING MARKETING EXPOSURE CREATES MORE DEMAND, LEAVING NO MONEY ON THE TABLE

First

Building Buyer Emotion

Use Intelligent Pricing and Market Trends

Team

ate

l Est

Rea

Exhaust All Marketing Exposure Opportunities

Buyer and Seller Incentives

CREATE ALIGNMENT TO REACH A GREATER PERCENTAGE OF BUYERS AND ACHIEVE THE HIGHEST SALES PRICE

How Price is Maximized

First Impressions Concierge UPGRADE YOUR HOME NOW AND PAY FOR IT LATER

We understand that the selling process can be complicated and stressful enough without having to worry about the condition of your home.

First Impressions Concierge can help make that whole process of preparing your home for sale a lot easier by deferring the expense of renovations such as flooring, painting, repairs and even services such as moving, storage and staging.

List your home with a First Team agent.

Work with your agent to determine services.

Design consultation independent advice.

Our agents will help you determine which services can provide the maximum return on your investment and handle the improvements from top to bottom with licensed, insured and vetted contractors. Best of all, you don't have to worry about upfront costs or fees until closing.

Home improvements begin, no cash out of pocket.

Transformation is complete.

Home goes on market.

Home is sold, repayment for upgrades settled during escrow.

How Price is Maximized

First Team Forward A PROGRAM THAT ENABLES YOU TO BUY BEFORE YOU SELL

With the First Team Forward Program, you are able to buy your dream home without the stress of a traditional sale. We will acquire your property for an initial payment of up to 75% of the current value of your home, unlocking the majority of your equity. Once you move out, we can prepare your home for sale and resell your home for top dollar and YOU KEEP ALL THE UPSIDE!

Avoid living through renovations and showings

No more contingent offers

No double moves or mortgages

First Team Forward is powered by Zoom Casa. Brokerage makes no representations or warranties, expressed or implied. Terms and conditions apply.

How Price is Maximized

First Team Instant Offers SELL STRESS-FREE WITH A CASH OFFER

Working with fully vetted, accountable investors, our First Team Instant Offers can provide a fair and responsible cash offer on your home instantly. There are more options than ever before for homeowners considering selling their home, and we are proud to offer our clients all options, so you can choose the best path for your unique situation.

• Take control of your sale

• No more tenant issues

• Receive cash fast

• Close in days – not months

• Eliminate the stresses of selling

• No need to remodel or renovate

• Avoid foreclosure

• Quick & easy inherited home sales

• No open house hassles

STEP 1

STEP 2

Get a no-obligation FREE cash valuation of your home.

We review your cash offer together to decide if it’s the best option for you. This is an open and honest discussion about your needs and wants, and finding the best possible solution given all the facts.

STEP 3 You accept our cash offer and close sale within days OR you decide to list your home traditionally on the market. Your choice.

How Price is Maximized

Market Trends Analytics SM

A PROPRIETARY FIRST TEAM PLATFORM BUILT TO STRATEGICALLY PRICE YOUR HOME WITH ACCURATE MARKET DATA ACTIVE VS. SOLD UNITS Active Units

January

February

March

April

May

June

Sold Units

July

August

September

October

November December

MARKET ACTIVITY INDEX 0

1.0

2.0

Sellers Market

3.0

4.0

5.0

Neutral Market

6.0

7.0

8.0

9.0

Buyers Market

How Price is Maximized

Buyer Delivery System OUR PROPRIETARY TOOLS EXPOSE YOUR HOME TO THE MOST BUYERS DURING EVERY STAGE OF MARKETING

Price

GETTING YOU MORE MONEY BY GENERATING MORE DEMAND

Demand

Cash buyers that are ready to buy your home are driven to increase their lower offers when contingent buyers out-bid them.

Contingent buyers that can only buy your home after contingencies are resolved are driven to act quickly to compete with the cash buyers.

OUR SYSTEM GENERATES MOTIVATED BUYERS AND DRIVES DEMAND BY GATHERING THE CASH AND CONTINGENT BUYERS RESULTING IN THE QUICKEST SALE FOR THE MOST MONEY

How Price is Maximized

Buyers Are Already at Your Door YOUR HOME HAS ALREADY BEEN PRESENTED TO OUR BEST AGENTS REPRESENTING BUYERS ON OUR LISTING APPOINTMENT PLATFORM BUYER DELIVERY SYSTEM LISTING APPOINTMENT

SNEAKPREVIEWSM

First Look

Property Needed

THE ADVANTAGE As part of First Team's Buyer Delivery System, our proprietary "Listing Appointment" platform allows First Team agents to market your home to our agents representing buyers and generate interest before your listing appointment. When you hire First Team, you're hiring over 2,000 sales associates and service professionals.

How Price is Maximized

Growing Demand Before Going Live OVER 2,000 SELLERS STARTED THEIR SELLING PROCESS IN 2021 THROUGH OUR SNEAKPREVIEW SM PLATFORM * BUYER DELIVERY SYSTEM SNEAKPREVIEW SM

Listing Appointment

SELLER ADVANTAGE First Look

Property Needed

As part of First Team's Buyer Delivery System, SNEAKPREVIEWSM is our intranet collection of registered exclusive properties that are preparing to go live on the market. This allows you to maximize buyer demand before you even list.

BUYER ADVANTAGE Search for your replacement home from our robust collection of off-market inventory, giving you the market advantage as a buyer as well. As the first to know about new inventory, you receive priority access to view hundreds of new properties NOT available on Zillow or Redfin.

Based on internal reporting for SNEAKPREVIEWSM for date range 01/01/2021 - 12/31/2021.

How Price is Maximized

An Eager Audience Gets Its First Look REAL-TIME ALERTS TO FIRST TEAM AREA SPECIALISTS BEFORE HITTING THE MARKET BUYER DELIVERY SYSTEM Listing Appointment

SNEAKPREVIEWSM

FIRST LOOK

Property Needed

THE ADVANTAGE As part of First Team's Buyer Delivery System, our exclusive "First Look" platform provides a final push to pre-market your home with photography and more details, further generating buyer interest.

How Price is Maximized

Buyer Matching System WE MATCH MORE BUYERS WITH THEIR HOME THROUGH SHARING OUR CLIENT DATABASE WITH ALL FIRST TEAM AGENTS BUYER DELIVERY SYSTEM Listing Appointment

SNEAKPREVIEWSM

First Look

PROPERTY NEEDED

THE ADVANTAGE As part of the First Team Buyer Delivery System, our exclusive "Property Needed" platform matches your property with our company-wide database of buyers inquiring about homes like yours. Other companies cannot compare to our shared database of buyers represented by over 2,000 sales associates and service professionals.

How Price is Maximized

Every home has a story, and our tailored marketing approach is designed to tell yours through beautiful marketing and extensive advertising across all possible communication channels.

Marketing & Merchandising

Building Buyer Emotion Through Staging CREATE A POSITIVE FIRST IMPRESSION

Before

After

First Team professionals are trained to assess your property both inside and out for ways it can be showcased in the best possible light and ultimately sell for a higher price. HOMESELLERS SEE A SALE PRICE INCREASE OF UP TO 20% AFTER STAGING THEIR HOME *

2019 National Association of REALTORS® Profile of Home Staging.

Marketing & Merchandising

Building Buyer Emotion Through Professional Photography MINIMIZE DAYS ON MARKET AND MAXIMIZE SALE PRICE

HOMEBUYERS RATE PHOTOGRAPHY AS THE MOST IMPORTANT FEATURE WHEN SEARCHING FOR A HOME * Better images qualify your home for additional media exposure, more impactful marketing collateral, higher placement on listing syndication websites, and increased views online. *

2019 National Association of REALTORS® Home Buyer and Seller Generational Trends.

Marketing & Merchandising

THE WRONG WAY

Marketing & Merchandising

THE RIGHT WAY

Building Buyer Emotion Through Skilled Copywriting ESTABLISHING CONNECTIONS BETWEEN YOUR HOME AND BUYERS WITH DETAILED AND ENGAGING DESCRIPTIONS

COMMON ERRORS

OUR COMMITMENT

• Poor grammar, typos, unnecessary abbreviation

• Skilled copywriting

• Unimportant features

• Detailed and accurate features

• Missing searchable criteria

• Complete all searchable fields possible

• Limited showing/access information

• Up-to-date open house and/or showing information

• Missing contact information

• Complete agent contact information

• Incorrect mapping

• Correct tract information, HOA amenities

• Missing virtual tours

• Custom virtual tours

• Missing agent remarks

• Complete agent remarks

• Poor photography with inaccurate captions

• Professional photography with photo captions

Marketing & Merchandising

Be Where the Buyers Are 95% OF BUYERS USE THE INTERNET IN THEIR HOME SEARCH PROCESS *

41%

95%

38%

41% OF BUYERS looked online as their first step in the home buying process.*

95% OF BUYERS use the internet in their home search process.*

38% OF THE HOMES BUYERS VIEWED, they viewed ONLY online.*

START GENERATING REAL-TIME LEADS AS SOON AS YOU HIT THE MARKET We guarantee that just 15 minutes after listing your home on the MLS, it will accurately appear across the top real estate websites where buyers are searching.

2021 National Association of REALTORS® Profile of Home Buyers and Sellers.

Marketing & Merchandising

Unprecedented Reach and Exposure YOUR HOME SYNDICATED TO THOUSANDS OF WEBSITES

Other company and product names may be trademarks or trade names of their respective owners.

Marketing & Merchandising

Home Search Assist TechnologySM ENGAGING WITH ACTIVE HOMEBUYERS WHILE THEY SEARCH

FIRSTTEAM.COM

• Engages with active buyers with an automated on-page chatbot • Optimized Virtual Tour on every listing to further engage online shoppers • Hyperlocal buyer generation engine • Potential buyer information is routed directly to your agent for follow-up • Thousands of buyer inquiries cared for every month

Marketing & Merchandising

Digital Campaigns Just For Your Home VIRTUALLY LEADS BUYERS TO YOUR DOOR WITH A SOCIAL MEDIA CAMPAIGN & REPORTING

FACEBOOK, INSTAGRAM & LINKEDIN ADS

CAMPAIGN RESULTS Numbers based on reporting for 1 week.

ONLINE CAMPAIGNS AVAILABLE FOR YOUR HOME AS SOON AS IT HITS THE MARKET • Reach potential buyers through targeted, online advertisements. • Feature professional photos or video of your property that leads viewers to your property webpage to capture more virtual and physical traffic to your home. • Detailed reporting on the campaign results to see impressions, reach and activity is provided.

1 Facebook Ad 10,006 Impressions 442 Clicks 4,972 Reach 8.9% Click-Through Rate

Marketing & Merchandising

Our First Team Real Estate property marketing now includes a digital campaign for each and every listing we represent. Going the extra mile for your home is what we do.

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126,496

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impressions last week

10,057

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impressions

inquiries

impressions overall

On up to 2,000 syndication websites, including:

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Listing View Summary

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Website and 8 10,057 Social Media Summary impressions

Juwai

04/02