First Team Listing Presentation (Inland Orange County)

Page 1

Since 1976, we have helped hundreds of thousands of homebuyers and sellers achieve their real estate goals, positioning us as the #1 real estate brokerage in our markets.

Credentials

FIRST TEAM ® REAL ESTATE | FOUNDED IN HUNTINGTON BEACH IN 1976

Celebrating 47 Years of Putting You First A MESSAGE

FROM OUR FOUNDER

Trusted to represent over 250,000 Southern California families since 1976, it is an honor to celebrate 47 years of putting you first. We’ve persevered and grown through market crashes, economic downturns, and the global pandemic because we adapt to serve the needs of our clients in every market as a stable resource, now and for years to come. Focused on driving value to you, we adjusted quickly last year to help homeowners save with interest rate buy-downs and discounted essential services while supporting local businesses.

As a family-owned company, our agents and their clients are at the center of our business model, ensuring we deliver unparalleled service to achieve their dreams of homeownership and financial freedom. Built on my customer service principles of hard work, commitment, and innovation, First Team® Real Estate has pioneered a repertoire of proprietary tools and strategies that give our agents, and you, their clients, a clear edge over the competition. That means finding buyers the perfect home during a housing shortage, getting offers accepted amid a saturated market, and helping homeowners get more for their home sale with proper staging, improvements, and marketing.

The power of teamwork and a sense of family values have secured our dominant position as California’s top-ranked independent real estate firm. In the following pages, you’ll discover the proven ways we maximize your home’s value, enhance its marketability, and deliver unsurpassed results with accountability.

Thank you SoCal for placing your trust in us, and allowing us to protect your most treasured asset: home. We look forward to another 47 years of putting our market expertise, experience, and the power of our team to work for you.

Sincerely,

Credentials
Credentials 1 Top Broker Report published 04/2023 based on data available from 1/1/2008-12/31/2022, ALL CRMLS, Single Family Homes, All Prices, All Brokers. As reported by CRMLS participating associations/boards of REALTORS® in California. 2 2022 First Team transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, and other internal sources to include all transactions completed by First Team sales associates. Competitor transactions as reported by Top Broker Report published January 2023 based on data available from 1/1/2022-12/31/2022, CRMLS - Orange County, All Property Statuses, All Brokers. © TrendGraphix. 3 Top Broker Report published 04/2023 based on data available from 1/1/2008-12/31/2022, for CRMLS - Orange County, units sold $1+ million, single family homes, All Brokers. © TrendGraphix. #1 Luxury Broker FOR CLOSED TRANSACTIONS IN THE LAST 15 YEARS IN ORANGE COUNTY 3 Over 2,200 Sales Associates AND SERVICE PROFESSIONALS #1 Market Share FOR CLOSED TRANSACTIONS IN ORANGE COUNTY 2 38 Office Locations ACROSS SOUTHERN CALIFORNIA #1 Independent Brokerage FOR CLOSED TRANSACTIONS IN SOUTHERN CALIFORNIA 1 Founding Member OF THE #1 REAL ESTATE NETWORK IN THE WORLD The Power of Teamwork TM OVER 2,200 SERVICE PROFESSIONALS WORKING TO GET YOUR HOME SOLD

Independent Brokerage vs. Franchise

MARKETING YOUR HOME INSTEAD OF MARKETING OURSELVES

The Largest Independent Brokerage in Southern California

At First Team, we are a privately owned brokerage with the freedom to operate our business. This means we have the power to make decisions that directly benefit our clients.

INDEPENDENT BROKERAGE

At First Team, we reinvest a portion of our earnings back into marketing your home.

FRANCHISE

Franchises use a portion of their earnings for brand advertising and to sell more franchises.

By working with First Team, the #1 independent brokerage in Southern California * , our clients benefit from the tools, resources and shared expertise of over 2,200 real estate professionals.

Credentials
*Top Broker Report published 04/2023 based on data available from 1/1/2008-12/31/2022, ALL CRMLS, All Brokers.
VS
#1 Real Estate Network in the World A 1997 FOUNDING MEMBER OF THE LARGEST GLOBAL NETWORK OF LEADING INDEPENDENTLY OWNED REAL ESTATE COMPANIES 550 Firms $405 BILLION IN ANNUAL SALES 136,000 Sales Associates 1.2 MILLION ANNUAL TRANSACTIONS Offices Located in 800+ Major Cities Over 70 Countries and All 50 U.S. States 120 Client Introductions Made Daily Worldwide More #1 Market Share Companies in Top Markets than Any Network © 2023 Leading Real Estate Companies of the World.® All Rights Reserved. Credentials
Credentials *This bar chart is sourced from REAL Trends 500 for 2021, realtrends.com. © 2023 Leading Real Estate Companies of the World.® All rights reserved. U.S. SALES VOLUME IN BILLIONS OF DOLLARS * More Sales Volume than Any Other Real Estate Network, National
or Franchise FIRST TEAM IS THE #1 INDEPENDENT REAL ESTATE BROKERAGE IN THE #1 REAL ESTATE NETWORK $353 $317 $132 $139 $251 $115 Coldwell Banker Century 21 Better Homes & Gardens Compass eXp Realty Sotheby's International Realty Homesmart International United Real Estate Keller Williams RE/MAX Berkshire Hathaway Home Services $405 $113 $35 $14 $39 $17
Brand

Largest Network of Relocation Buyers

UNMATCHED RESOURCES FROM ALL OVER THE WORLD

• Largest relocation network with over $350 million in relocation sales volume in 2021 *

• We work with more than 70 Relocation Management Companies; among the most prominent are SIRVA, Aires Relocation, Plus Relocation, and ReloDirect

• Reloca tion buyers, among the most motivated buyers, contribute to maximizing the exposure of your home

• Through our exclusive partnership with Leading Real Estate Companies of the World ® and as the preferred broker for international relocation companies, First Team ® handles inbound relocation clients from all over the world

PROVIDING ASSISTANCE TO COMPANIES LIKE THESE

Credentials
Other company and product names may be trademarks or trade names of their respective owners. * As reported through internal transaction management system.
Credentials 1 Top Broker Report published 04/2023 based on data available from 1/1/2008-12/31/2022, ALL CRMLS, Single Family Homes, All Prices, All Brokers. As reported by CRMLS participating associations/ boards of REALTORS® in California. Graphic representation depicts transactions from 1/1/2008 - 12/31/2022 2 Based on total 2022 First Team closed transactions 251 8-hour business days in one year. 3 2022 First Team transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, and other internal sources to include all transactions completed by First Team sales associates. #1 in Southern California, over the last 15 Years 1 A HOME IS SOLD BY FIRST TEAM IN SOUTHERN CALIFORNIA EVERY 17 MINUTES 2 7,166 SUCCESSFULLY CLOSED TRANSACTIONS IN 2022 3 79,974 48,501 23,823 24,848 26,201 21,906 Realty One Group Seven Gables Berkshire Hathaway Compass eXp Realty HomeSmart Coldwell Banker Residential Realty Executives Prudential Mulhearn 86,549 19,682 16,586 17,927
Credentials Orange County's #1 Choice TOTAL ORANGE COUNTY SALES IN UNITS, 2022 * MORE SELLERS TRUST FIRST TEAM BECAUSE WE BRING MORE BUYERS AS A RESULT OF OUR PROVEN BUYER DELIVERY STRATEGIES Listing sales Buyer sales Compass HomeSmart Seven Gables Berkshire Hathaway eXp Realty Pacific Sotheby's Coldwell Banker Residential Regency Realty One Group * 2022 First Team transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, and other internal sources to include all transactions completed by First Team sales associates. Competitor transactions as reported by Top Broker Report published January 2023 based on data available from 1/1/2022-12/31/2022, CRMLS - Orange County, All Property Statuses, All Brokers. © TrendGraphix. 1,490 646 574 1,191 875 494 1,801 643 832 416 508 1,091 661 227 366 485 1,802 1,512 382 385
Credentials * Top Broker Report published 04/2023 based on data available from 1/1/2008-12/31/2022, for CRMLS - Orange County, units sold $1+ million, single family homes, All Brokers. © TrendGraphix.
IN HOME SALES, $1 MILLION AND ABOVE
THE PAST
YEARS *
COUNTY $1 MILLION+ * Rank Broker name Total sales (units) Listing sales (units) Buyer sales (units) 2 Coldwell Banker Residential 11,056 6,093 4,963 3 Berkshire Hathaway HomeServices 7,777 4,373 3,404 4 Surterre Properties 6,648 3,690 2,958 5 Compass 4,845 2,383 2,462 6 Realty One Group 4,018 1,809 2,209 7 Seven Gables 3,936 2,301 1,635 8HOM Sotheby's International Realty 3,209 1,739 1,470 9 Pacific Sotheby's International Realty 2,689 1,501 1,188 10 Villa Real Estate 2,258 1,246 1,012 #1 First Team ® Real Estate 11,4996,3555,144
Orange County’s Luxury Leader #1
FOR
15
ORANGE

A Trusted Network of Professionals

FIRST TEAM® FAMILY OF COMPANIES

COMMERCIAL GLOBAL RELOCATION

• Title Transfer Services

• Escrow Services

• Transaction Coordinator Services

• Property Management

• Mortgage Services

• Commercial

• Reloca tion

Credentials

Through our exclusive luxury partnerships, we provide an unmatched level of worldwide exposure to the world’s most affluent homebuyers.

* Reserved for qualifying properties only.

Luxury Partnerships

Prestigious Partnerships

TARGETING THE WORLD'S MOST AFFLUENT BUYERS

Real estate network associated with the oldest and largest auction house

Largest international network of the most powerful independent brokerages

A collection of the finest real estate firms in the world showcased on LuxuryRealEstate.com

FIRST TEAM PARTNERS WITH THE BROKERAGES WITHIN THESE TOP LUXURY NETWORKS TO MARKET YOUR HOME TO THE MOST WEALTHY PEOPLE IN THE WORLD

Luxury Partnerships

Christie’s International Real Estate

EXCLUSIVELY SELECTED AS A TOP GLOBAL PARTNER

Christie’s International Real Estate has an invaluable connection to the auction house and world of fine art and luxury goods. By blending the worlds of art and real estate, properties listed with First Team | Christie’s International gain unrivaled international exposure.

CONNECTING BUYERS AND SELLERS OF THE WORLD’S MOST IMPORTANT PROPERTIES

Only First Team can showcase your home on the Christie’s International Real Estate website which is a core marketing channel for targeting qualified buyers around the world featuring approximately 12,000 listings worldwide. No other local real estate company can offer such direct exposure to qualified potential buyers.

Luxury Partnerships * Christie’s International Real Estate. All data as of June 30, 2021. Print and digital marketing opportunities are subject to availability. US $40 Billion Total Value of Luxury Properties Worldwide 52 Million Website Visits Site Translated into 19 Languages Over US $500 Billion Real Estate Sales Over the Last 5 Years
Properties by Price (Number of Properties) * Properties by Region (Property Values) * US $1-3 Million US $3-5 Million US $5-10 Million US $10-20 Million >US $20 Million Europe, the Middle East, & Africa United States & Canada Latin America & Caribbean Asia & Australia 26.8 44.9 18.7 64.3% 17% 11.4% 5.1% 9.6

Curated Marketing Opportunities

BRINGING LUXURY HOMEBUYERS TO YOUR DOOR

DIGITAL MEDIA

• ChristiesRe alEstate.com

• Christies.com

• Syndica tion to English and Chinese property search websites

• Luxury Defined blog

• Social media

• Marketing email campaigns

• Programmatic and Google display advertising

• Listings syndication to affiliate network websites

PRINT MEDIA

• Property brochures may be mailed to influential homebuyers in your local market and to an appropriate worldwide demographic

• Christie’s Interna tional Real Estate semiannual magazine and annual Luxury Edition distributed throughout the world, including a fully translated magazine in mainland China

• Lifestyle booklets distributed throughout Christie’s Auction Houses

*Print and digital marketing opportunities are subject to availability
Luxury Partnerships

• 136,000 associates worldwide

• 550 member companies

• 70+ countries

• Luxury division of Leading Real Estate Companies of the World® comprised of the most market leaders in international luxury real estate

• Reserved for luxury properties valued at US $1 million and above

• Through our network, we connect tens of thousands of buyers and sellers each year

Luxury Partnerships
* Scott Business Consulting June 2022. Chart compares brands with luxury positioning and a dedicated website with the ability to determine the difference between company exclusive properties and IDX listings.
Portfolio International ® INVITATION-ONLY NETWORK OF TOP LUXURY BROKERS IN THE WORLD MORE U.S. LISTINGS OVER $1 MILLION THAN ANY OTHER NETWORK * Compass Coldwell Banker Global Luxury Douglas Elliman Engel & Völkers Sotheby's Realty Christie's International 14K 12K 10K 8K 6K 4K 2K 0 5,311 4,727 3,005 2,528 1,317 9,403 12,260
Luxury
Luxury Partnerships

Proven International Exposure

LEVERAGING THE WEB TO REACH THE WORLD

• Luxury Portfolio syndication partners totaled more than 3.1 billion page views in just 6 months of 2022 (January–June 2022)

• Marketing approximately 50,000 properties annually

• Traffic from 200 countries/regions per month

• Globally, they have liquid assets of $10.3 million and 69% own a second

Luxury Partnerships LuxeAnalyticsTM Data based on traffic to First Team listings on luxuryportfolio.com, 01/01/2022 to 12/31/2022.
TM : DETAILED REPORT ON GLOBAL TRAFFIC TO YOUR LISTING LuxuryPortfolio.com
LUXEANALYTICS
80 Countries 230 Regions/States 894 Cities 12 Languages 6 Currencies 56,538 Total Visits
home

Who's Who in Luxury Real Estate TM

3,250 OFFICES WITH 125,000 SALES ASSOCIATES IN 33 COUNTRIES

LUXURYREALESTATE.COM

• #1 in searches on Google, Bing, and Yahoo

• Top 10 visiting countries: United S tates, China, Canada, United Kingdom, Czechia, Germany, Australia, Japan, France, Netherlands

• 2.7 million visits annually in 57 countries

• Over $240 billion in total inventory with an average listing price of $2.6 million

LUXURY REAL ESTATE MAGAZINE

• Emailed to the LRE® Community of 75,000 agents, brokers, marketing professionals and media contacts

• Shared twice on LRE® Social Media channels (Reach 410,000+)

• Showcased on the award-winning LuxuryRealEstate.com with with 6,685,000 international views per month!

• Shared with LRE® Partners and Member community email lists and social media channels

• Posted on Issuu.com with interactive design and quick links

Luxury Partnerships

MORE MULTI-MILLION-DOLLAR PROPERTIES THAN ANY OTHER COMPARABLE WEBSITE

Multi-Million Dollar Properties Represented

WITH FIRST TEAM, YOUR HOME IS MARKETED ON THREE OF THE TOP ONLINE DESTINATIONS FOR LUXURY PROPERTIES

22,320 11,778 10,879 8,683 Our Overall Luxury Online Presence 25,126 20,495 21,247
Luxury Partnerships LuxuryRealEstate.com
YOUR
LUXURY PROPERTIES LuxuryRealEstate.com
SHOWCASE
HOME ON THE #1 PORTAL FOR
Sotheby’s Realty Coldwell Banker Global Luxury Knight Frank Savills

Total Readership: 144,000

Distribution: 40,000

Total Readership: 100,000

Distribution: 8,000

Total Readership: 391,000+

Distribution: 48,000+

Total Readership: 150,000

Distribution: 20,000

Total Readership: 150,000

Distribution: 50,000

Total Readership: 181,000+

Distribution: 100,000

Total Readership: 500,000+ Circulation: Globally

Total Readership: 100,000 Circulation: Globally

Total Readership: 3,000,000+ Sunday Circulation: 1,087,500

Distribution: 1.3 million Circulation: Nationally

Total Readership: 435,000 Circulation: UK & Europe, U.S., Asia

Distribution: 660,000

Circulation: 30 Countries

Luxury Partnerships

Targeted Luxury Presence

INCREASING LUXURY BRAND AWARENESS TO HIGH-NET-WORTH INDIVIDUALS

Total Readership: 500,000

Print Distribution: 45,000

Total Readership: 200,000 Distribution: 70+ Countries

Total Readership: 125,000

Print Distribution: 50,000

Total Readership: 1.3 Million

Distribution: 515,000

Distribution: 100,000

Circulation: 80 Countries

Distribution: 10,000

Circulation: China, Taiwan & Macau

Distribution: 1,156,000+

Circulation: Nationally

Distribution: 40,000

Circulation: 60+ Countries

Luxury Partnerships Other company and product names may be trademarks or trade names of their respective owners.

The Company We Keep

STRATEGIC PARTNERSHIPS, ENDLESS OPPORTUNITIES

Juvenile Diabetes Research Foundation with Orange Coast Magazine

PAST FIRST TEAM EVENTS WITH OUR PARTNERS

Men of Vision with Modern Luxury

Beach Candy Swimwear

Launch with Nobleman and Maserati

Vacheron Constantin with Christie's International

Other company and product names may be trademarks or trade names of their respective owners. Luxury Partnerships

COUNTRIES

Algeria - Hebdoimmobilier

Algeria - Lkeria

Australia - RealEstateWorld

Australia - RentBuy

Austria - Willhaben.at

Brazil - Todobrasilimobiliaria.com

Bulgaria - Imot.bg

Cambodia - DotProperty

Cambodia - RealEstate.com.kh

Canada - Kangalou

Canada - Publimaison.ca

Chile - Icasas.cl

China - Fang.com

China - East-West Property

China - MLS.cn

China - Sodichan

Colombia - GoPlaceIt

Colombia - Icasas.com.co

Czech Republic - RealCitycz

Denmark - Boliga.dk

Dominican Republic - Venren.com

Egypt - ListAProperty

Estonia - City24.Ee

Fiji - Housingparadise.com

France - Acheter-Louer.fr

France - Corsematin

France - Cotelittoral.fr

France - ExplorImmo

France - ImmoStreet.com

France - Laprovence

France - Ledauphine

France - Lejournaldesaoneetloire

France - Leprogres

France - Midilibre

France - Nicematin

France - Seloger.com

France - Simply-Move.fr

France - Surfaceprivee.com

France - Varmatin

French Polynesia - Immopf

Germany - Sz-Immo.de

Greece - Spiti24.Gr

Greece - Spitogatos.gr

Greece - Tospitimou.gr

Greece - Xe

India - 99Acres.com

Indonesia - DotProperty

Ireland - MyHome.ie

Ireland - PropertySteps.ie

Italy - Idealista.it

Italy - Immobiliare.it

Japan - RealEstate.co.jp

Kazakhstan - Homsters.kz

Kenya - BuyrentKenya.com

Laos - DotProperty

Latvia - City24.Lv

Lithuania - City24.Lt

Luxembourg - ImmoTop.lu

Luxembourg - Wortimmo

Macau - Go853.com

Malaysia - DotProperty

Mexico - GoPlaceIt

Mexico - Icasas.mx

Monaco - Montecarlo-RealEstate.com

Morocco - LogicImmo.ma

Morocco - Mubawab

Morocco - Royaume-Immobilier.com

Morocco - SelektImmo.com

Myanmar - Shweproperty.com

New Caledonia - Immonc

Nigeria - PrivateProperty.com.ng

Luxury Partnerships

Global Property Syndication

BE FOUND ON THE TOP REAL ESTATE SITES AROUND THE WORLD

Pakistan - Zameen

Panama - World Panama Real Estate

Papua New Guinea - Hausples.com.pg

Peru - GoPlaceIt

Philippines - DotProperty

Philippines - Iproperty.com.ph

Philippines - MyProperty.ph

Philippines - PerSquare.com.ph

Poland - Domy.pl

Poland - Morizon

Poland - Oferty.net

Portugal - Idealista.pt

Portugal - Kamicasa.pt

Romania - Magazinul De Case

Romania - Storia

Russia - Domofond.ru

Senegal - SenegalCity.com

Serbia - Imovina.net

Singapore - DotProperty

Slovakia - Reality.sk

South Africa - Persquare.co.za

South Africa - PrivateProperty.co.za

Spain - Globaliza.com

Spain - Idealista

Spain - Kamicasa.com

Spain - Pisos.com

Sweden - Bostadsportal.se

Switzerland - ImmoStreet.ch

Tanzania - Dar Property

Thailand - DotProperty

Thailand - Thailand-Property.com

Thailand - Thailand-Property-Gate.com

Tunisia - Sokna.tn

Turkey - EmlakTown

Ukraine - Mesto.ua

United Arab Emirates - Bayut

United Arab Emirates - ListAProperty

United Kingdom - RightMove.co.uk

United Kingdom - BestPropertiesOverseas.co.uk

United Kingdom - The House Shop

Uruguay - GoPlaceIt

Venezuela - GoPlaceIt

Vietnam - DotProperty

WORLD

Arkadia

BestPropertiesOverseas.com

Edenway

GoPlaceIt

HomeGlobally

ListAProperty Global RealtyIndexer.com

Zezoom

Other company and product names may be trademarks or trade names of their respective owners.

Engaging with Chinese Buyers

EXPOSURE ON THE MOST POPULAR SOCIAL NETWORKING AND REAL ESTATE PORTALS IN CHINA

#1 INTERNATIONAL PROPERTY PORTAL IN CHINA

• Ensure e xposure behind China’s Great Firewall on the highest ranked and trafficked real estate search portal

• Fe atures the largest selection of luxury, international properties to an exclusive audience of 2 million high-net-worth Chinese buyers

WECHAT + MANSION GLOBAL

• China's most popular social media and lifestyle app with a user base of more than 1 billion

• Our partnership with Luxury Portfolio International® allows all $1 million+ listings to be included on the official Mansion Global WeChat account

Luxury Partnerships
Other company and product names may be trademarks or trade names of their respective owners.
+

We invest millions of dollars into creating proprietary tools and partner with the industry’s best technology to capture the most buyers and maximize the value of your home.

How Price is Maximized

Achieve Maximum Sales Price

MAXIMIZING MARKETING EXPOSURE CREATES MORE DEMAND, LEAVING NO MONEY ON THE TABLE

Building Buyer Emotion

Use Intelligent Pricing and Market Trends

Exhaust All Marketing Exposure Opportunities

Buyer and Seller Incentives

CREATE ALIGNMENT TO REACH A GREATER PERCENTAGE OF BUYERS AND ACHIEVE THE HIGHEST SALES PRICE

How Price is Maximized
FirstTeamRealEstate

First Impressions Concierge

UPGRADE YOUR HOME NOW AND PAY FOR IT LATER

We understand that the selling process can be complicated and stressful enough without having to worry about the condition of your home.

First Impressions Concierge can help make that whole process of preparing your home for sale a lot easier by deferring the expense of renovations such as flooring, painting, repairs and even services such as moving, storage and staging.

Our agents will help you determine which services can provide the maximum return on your investment and handle the improvements from top to bottom with licensed, insured and vetted contractors. Best of all, you don't have to worry about upfront costs or fees until closing.

List your home with a First Team agent.

Work with your agent to determine services.

Design consultationindependent advice.

Home improvements begin, no cash out of pocket.

Transformation is complete. Home goes on market. Home is sold, repayment for upgrades settled during escrow.

How Price is Maximized

First Team Forward

A PROGRAM THAT ENABLES YOU TO BUY BEFORE YOU SELL

With the First Team Forward Program, you are able to buy your dream home without the stress of a traditional sale.

We will acquire your property for an initial payment of up to 75% of the current value of your home, unlocking the majority of your equity.

Once you move out, we can prepare your home for sale and resell your home for top dollar and YOU KEEP ALL THE UPSIDE!

Avoid living through renovations and showings

No more contingent offers

No double moves or mortgages

How Price is Maximized First Team Forward is powered by Zoom Casa. Brokerage makes no representations or warranties, expressed or implied. Terms and conditions apply.

First Team Instant Offers

SELL STRESS-FREE WITH A CASH OFFER

Working with fully vetted, accountable investors, our First Team Instant Offers can provide a fair and responsible cash offer on your home instantly. There are more options than ever before for homeowners considering selling their home, and we are proud to offer our clients all options, so you can choose the best path for your unique situation.

• Take control of your sale

• Close in days – not months

• Avoid foreclosure

• No more tenant issues

• Eliminate the stresses of selling

• Quick & easy inherited home sales

• Receive cash fast

• No need to remodel or renovate

• No open house hassles

Get a no-obligation FREE cash valuation of your home.

We review your cash offer together to decide if it’s the best option for you. This is an open and honest discussion about your needs and wants , and finding the best possible solution given all the facts.

You accept our cash offer and close sale within days OR you decide to list your home traditionally on the market. Your choice.

How Price is Maximized
S TEP 1 STEP 2 STEP 3
Market Trends SM Analytics ACTIVE VS. SOLD UNITS MARKET ACTIVITY INDEX Active Units Sold Units October 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 0 November December January February March April May June Neutral Market Sellers Market Buyers Market July August September How Price is Maximized A PROPRIETARY FIRST TEAM PLATFORM BUILT TO STRATEGICALLY PRICE YOUR HOME WITH ACCURATE MARKET DATA

Buyer Delivery System

OUR PROPRIETARY TOOLS EXPOSE YOUR HOME TO THE MOST BUYERS DURING EVERY STAGE OF MARKETING

GETTING YOU MORE MONEY BY GENERATING MORE DEMAND

Demand

Cash buyers that are ready to buy your home are driven to increase their lower offers when contingent buyers out-bid them.

Contingent buyers that can only buy your home after contingencies are resolved are driven to act quickly to compete with the cash buyers.

OUR SYSTEM GENERATES MOTIVATED BUYERS AND DRIVES DEMAND BY GATHERING THE CASH AND CONTINGENT BUYERS RESULTING IN THE QUICKEST SALE FOR THE MOST MONEY

How Price is Maximized
Price

Buyers Are Already at Your Door

YOUR HOME HAS ALREADY BEEN PRESENTED TO OUR BEST AGENTS REPRESENTING BUYERS ON OUR LISTING APPOINTMENT PLATFORM

THE ADVANTAGE

As part of First Team's Buyer Delivery System, our proprietary "Listing Appointment" platform allows First Team agents to market your home to our agents representing buyers and generate interest before your listing appointment. When you hire First Team, you're hiring over 2,200 sales associates and service professionals.

LISTING APPOINTMENT SNEAKPREVIEW SM First Look BUYER DELIVERY SYSTEM Property Needed How Price is Maximized

Growing Demand Before Going Live

OVER 2,000 SELLERS STARTED THEIR SELLING PROCESS IN 2022 THROUGH OUR SNEAKPREVIEW SM PLATFORM

*

SELLER ADVANTAGE

As part of First Team's Buyer Delivery System, SNEAKPREVIEW SM is our intranet collection of registered exclusive properties that are preparing to go live on the market. This allows you to maximize buyer demand before you even list.

BUYER ADVANTAGE

Search for your replacement home from our robust collection of off-market inventory, giving you the market advantage as a buyer as well. As the first to know about new inventory, you receive priority access to view hundreds of new properties NOT available on Zillow or Redfin.

SNEAKPREVIEW SM First Look Listing Appointment Property Needed BUYER DELIVERY SYSTEM How Price is Maximized
* Based on internal reporting for SNEAKPREVIEWSM for date range 01/01/2022 - 12/31/2022.

An Eager Audience Gets Its First Look

REAL-TIME ALERTS TO FIRST TEAM AREA SPECIALISTS BEFORE HITTING THE MARKET

As part of First Team's Buyer Delivery System, our exclusive "First Look" platform provides a final push to pre-market your home with photography and more details, further generating buyer interest.

BUYER DELIVERY SYSTEM Listing Appointment SNEAKPREVIEW SM FIRST LOOK Property Needed How Price is Maximized THE ADVANTAGE

Buyer Matching System

WE MATCH MORE BUYERS WITH THEIR HOME THROUGH SHARING OUR CLIENT DATABASE WITH ALL FIRST TEAM AGENTS

THE ADVANTAGE

As part of the First Team Buyer Delivery System, our exclusive "Property Needed" platform matches your property with our company-wide database of buyers inquiring about homes like yours.

Other companies cannot compare to our shared database of buyers represented by over 2,200 sales associates and service professionals.

Listing Appointment SNEAKPREVIEW SM First Look PROPERTY NEEDED How Price is Maximized
BUYER DELIVERY SYSTEM

Every home has a story, and our tailored marketing approach is designed to tell yours through beautiful marketing and extensive advertising across all possible communication channels.

Marketing & Merchandising

Building Buyer Emotion Through Staging

First Team professionals are trained to assess your property both inside and out for ways it can be showcased in the best possible light and ultimately sell for a higher price.

HOMESELLERS SEE A SALE PRICE INCREASE OF UP TO 20% AFTER STAGING THEIR HOME *

Marketing & Merchandising
* 2023 National Association of REALTORS® Profile of Home Staging.
CREATE
POSITIVE FIRST IMPRESSION Before After Before After Before After
A

Building Buyer Emotion Through Professional Photography

MINIMIZE DAYS ON MARKET AND MAXIMIZE SALE PRICE

HOMEBUYERS RATE PHOTOGRAPHY AS THE MOST IMPORTANT FEATURE WHEN SEARCHING FOR A HOME *

Better images qualify your home for additional media exposure, more impactful marketing collateral, higher placement on listing syndication websites, and increased views online.

Marketing & Merchandising
* 2023 National Association of REALTORS® Home Buyer and Seller Generational Trends.

THE RIGHT WAY THE WRONG WAY

Marketing & Merchandising

Building Buyer Emotion Through Skilled Copywriting

ESTABLISHING CONNECTIONS BETWEEN YOUR HOME AND BUYERS WITH DETAILED AND ENGAGING DESCRIPTIONS

COMMON ERRORS

• Poor grammar, typos, unnecessary abbreviation

• Unimportant fe atures

• Missing searchable criteria

• Limited showing/access information

• Missing contact information

• Incorrect mapping

• Missing virtual tours

• Missing agent remark s

• Poor photography with inaccurate captions

OUR COMMITMENT

• Skilled copywriting

• Detailed and accura te features

• Complete all se archable fields possible

• Up-to-date open house and/or showing informa tion

• Complete agent contact informa tion

• Correct tract information, HOA amenities

• Custom virtual tours

• Complete agent remarks

• Professional photography with photo captions

Marketing & Merchandising

Be Where the Buyers Are

96% OF BUYERS USE THE INTERNET IN THEIR HOME SEARCH PROCESS *

96%

38% 47%

47% OF BUYERS looked online as their first step in the home buying process. *

96% OF BUYERS use the internet in their home search process. *

38% OF THE HOMES BUYERS VIEWED, they viewed ONLY online. *

START GENERATING REAL-TIME LEADS AS SOON AS YOU HIT THE MARKET

We guarantee that just 15 minutes after listing your home on the MLS, it will accurately appear across the top real estate websites where buyers are searching.

Marketing & Merchandising
2022 National Association of REALTORS® Profile of Home Buyers and Sellers.
Marketing & Merchandising

Unprecedented Reach and Exposure

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YOUR HOME SYNDICATED TO THOUSANDS OF WEBSITES Marketing & Merchandising
Marketing & Merchandising

Home Search Assist Technology SM

ENGAGING WITH ACTIVE HOMEBUYERS WHILE THEY SEARCH

• Engages with active buyers with an automa ted on-page chatbot

• Optimized Virtual Tour on every listing to further engage online shoppers

• Hyperlocal buyer genera tion engine

• Potential buyer informa tion is routed directly to your agent for follow-up

• Thousands of buyer inquiries cared for every month

#1 Marketing & Merchandising FIRSTTEAM.COM

Digital Campaigns Just For Your Home

VIRTUALLY LEADS BUYERS TO YOUR DOOR WITH A SOCIAL MEDIA CAMPAIGN & REPORTING

FACEBOOK, INSTAGRAM & LINKEDIN ADSCAMPAIGN RESULTS

ONLINE CAMPAIGNS

AVAILABLE FOR YOUR HOME AS SOON AS IT HITS THE MARKET

• Reach potential buyers through targeted, online advertisements.

• Fe ature professional photos or video of your property that leads viewers to your property webpage to capture more virtual and physical traffic to your home.

• Detailed reporting on the campaign results to see impressions, reach and activity is provided.

1 Facebook Ad

10,006 Impressions

442 Clicks

4,972 Reach

8.9% Click-Through Rate

Marketing & Merchandising
based on reporting for 1 week.
Numbers
Our First Team RealEstateproperty marketing now inc udes a digital campaign for each and every list ng we represent. Going theextra m e for your home is what we do. 10,057 .�a�, �.. .. . . ., _._ -.impressions Juwai Twitter Pinterest In stagram eBlast OC Bus ness Journal OC Reg ster Full Page Color OC Register FullPage Color Date Posted 03/07 Date Posted 03/30 Date Posted 03/30 Date Posted 04/02 Date Posted 03/26 Laguna Beach Independent Full page, color ad OC Register FullPage Color OC Register Back Cover Sat. Full Page Color Laguna Beach Independent Full page, color ad OC Register Sunday (1 M llion+) Full Page Co or Laguna Beach Independent Full page, colo ad Laguna Beach Independent Full page, color ad 27561 Seascape Circle ��;��-�" Dana Po nt, CA 92624 8 inquiries VIEW VIEW VIEW VIEW VIEW Run Date 04/22 Run Date 04/21 Run Date 04/14 Run Date 04/12 Run Date 04/07 Run Date 04/06 Run Date 04/05 Run Date 03/31/2019 Run Date 03/29 Run Date 03/22 VIEW 1-iOME F RTTEA REAL ESTATE Meital Taub CalBRE# 01871040 949-922-9552 meital@taubproperties.com taubproperties.com Z / ooo�e@@e Informat on above collected for 27561 Seascape C rc e, Dana Point, CA 92624 for: 04/14/19-04/20/19 108 Pac fica Suite 300, Irvine, CA 92618. CalBRE# 01008773. © F rst Team Real Estate. All ghts reserved 744 4,784 views last week views overall 23,672 126,496 impressions last week mpress ons overall On up to 2,000 syndication websites, including: 9trul ia m Rea lty Trac F RSTTEAM m Zillow rt•;1ll<>l:('()lll Views - Number of mes your property was clicked on Impressions - Number of times your property came up in search results • ,,,,:+- !,_l .�!-� :_ . �· , - :*i c • .., " .· cr T,_ �: ,, •-=-\ -� .• -. _ -__-: -_ _ _ __. +__.: ... -� ROADMAP-Al DIGITAL CAMPAIGN .__ .____________.__________ W----�__, 1•�--���--:�� ..� -�- r ·(T _ _ ♦.- .... � :� . � -• :_.:.,·. •• • � •. v• •••',-,•.� -• ' --•♦ . ' ' ·•· .., ! '. •• . . , . .... ' ' ·. �- - ........ .'• ,. ./._·_·' ♦ ' .:::··· ... , ·- ' .... ' Our First Team RealEstateproperty marketing now inc udes a digital campaign for each and every list ng we represent. Going theextra m ile for your home is what we do. 10,057 .�a�, �.. ... impressions Juwai Twitter Pinterest In stagram eBlast OC Bus ness Journal OC Reg ste Full Page Color OC Register FullPage Color Date Posted 03/07 Date Posted 03/30 Date Posted 03/30 Date Posted 04/02 Date Posted 03/26 Laguna Beach Independent Full page, color ad OC Register FullPage Color OC Register Back Cover Sat. Full Page Color Laguna Beach Independent Full page, color ad 8 inquiries VIEW VIEW VIEW VIEW VIEW Run Date 04/22 Run Date 04/21 Run Date 04/14 Run Date 04/12 Run Date 04/07 Run Date 04/06 Run Date 04/05 Real Exposure Produces Multiple Showings OUR EFFECTIVE DIGITAL TECHNIQUES PRODUCE MORE IMPRESSIONS, PROPERTY SELECTIONS, DRIVE-BY VISITS, AND AT-THE-DOOR SHOWINGS FOR TODAY'S ONLINE BUYER Listing View Summary Website and Social Media Summary Other Channel Activity This is a sample reporting. Other company and product names may be trademarks or trade names of their respective owners. Marketing & Merchandising The results of our effective Digital Marketing techniques create more exposure and showings, generating more demand that leads to more money and a quicker sale.

RealScout

REACH BUYERS INTERESTED IN YOUR HOME’S SPECIFIC FEATURES

Property alert system that indexes features of your home, not available to enter into the MLS, and notifies prospective buyers that your home is a match

Exclusive access to RealScout's "Buyer Graph" learns more about buyer activities after making each click

Marketing & Merchandising

Targeted Email Marketing

Marketing & Merchandising
YOUR HOME’S MOST COMPELLING DETAILS IN THOUSANDS OF INBOXES

Property Campaigns Where They Matter Most

4.2 BILLION ACTIVE SOCIAL MEDIA USERS *

• Social media posts optimized with multiple photos, hashtags, videos, and links for lead capture

• Inclusion in weekly Open House posts on all major social media sites to boost a ttendance

• Social media team stays up-to-da te and shares best practices for reaching the largest audience

• Links to social media posts included in weekly Listing Activity Report

* As reported by Statista.

Marketing & Merchandising

Stunning Marketing Collateral

QUALITY MATTERS

Quality design and material

Targeted direct mail and delivery

Digitized for emailing and sharing online

Marketing & Merchandising
Marketing & Merchandising

Effective Print Advertising

FULL GEOGRAPHICAL COVERAGE AND AVAILABLE FEATURED PLACEMENT IN ALL MAJOR NEWSPRINT PUBLICATIONS

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The Power of Teamwork TM #1 Luxury Broker FOR CLOSED TRANSACTIONS IN THE LAST 15 YEARS IN ORANGE COUNTY 3 Over 2,200 Sales Associates AND SERVICE PROFESSIONALS #1 Market Share FOR CLOSED TRANSACTIONS IN ORANGE COUNTY 2 38 Office Locations ACROSS SOUTHERN CALIFORNIA #1 Independent Brokerage FOR CLOSED TRANSACTIONS IN SOUTHERN CALIFORNIA 1 Founding Member OF THE #1 REAL ESTATE NETWORK IN THE WORLD 1 Top Broker Report published 04/2023 based on data available from 1/1/2008-12/31/2022, ALL CRMLS, Single Family Homes, All Prices, All Brokers. As reported by CRMLS participating associations/boards of REALTORS® in California. 2 2022 First Team transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, and other internal sources to include all transactions completed by First Team sales associates. Competitor transactions as reported by Top Broker Report published January 2023 based on data available from 1/1/2022-12/31/2022, CRMLS - Orange County, All Property Statuses, All Brokers. © TrendGraphix. 3 Top Broker Report published 04/2023 based on data available from 1/1/2008-12/31/2022, for CRMLS - Orange County, units sold $1+ million, single family homes, All Brokers. © TrendGraphix. Thank You
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