PHILZ COFFEE PROJECT _ 06
P R O J E CT T I T L E P H I L Z C O F F E E _ C O U R S E PAC K AG I N G 2 _ I N S T R U CTO R M I C H A E L O S B O R N E _ CAT E G O R Y PAC K AG I N G & LO G O
O B J E C T I V E _ The task was to pick a brand, come up with
a new campaign and create in-store packaging. The goal was to make the brand more noticeable and gain brand loyalty from customers by creating new structure and a second use for packaging. S O L U T I O N _ Philz Coffee is a specialty coffee retailer
based in San Francisco. The positioning for Philz Coffee is all about hand-made, gourmet, and custom coffee. Their target audience is coffee lovers who peruse premium quality coffee. The new campaign will focus on the hand brewed coffee. To carry out the “Hand brewed coffee� spirit, the packaging was designed with artisan elements such as the choices of typefaces and brown paper textures.
PAG E _ 091
X-S M O OT H