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Designer’s Workshop Collection FTD is proud to introduce the Designer's Workshop Collection, our first collection to truly differentiate the FTD brand and the skills of our artisan florist network. This exciting new line is the perfect mix of modern and natural, free-flowing designs. You're going to love it - and your customers will too. The collection will launch on FTD. com in late July. The following tips can help position you for success designing and delivering the FTD Designer’s Workshop Collection. We have also created several how-to design videos showcasing FTD Designer’s Workshop bouquets. You can view them at YouTube.com/FTDMercuryNetwork.
1 Carefully review bouquet recipes before codifying Carefully review bouquet recipes in the Product Recipe Catalog found at www.FTDi.com/Quality to ensure correct stem count and prevent customer disappointment.
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The recipes will be updated quarterly In order to provide a continuously fresh and seasonal assortment for your customers, the Designer's Workshop recipes will be updated every quarter. Based on performance, some existing bouquets might stay in the assortment while other new recipes are introduced. The good news is that the new bouquets will feature existing Designer's Workshop containers, so you can feel confident purchasing them from FTD Marketplace.
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Some flowers should not be substituted
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The visual aspect of these designs is extremely important and vital to customer satisfaction. Therefore, the following flowers, which if omitted will change the uniqueness of the design, should not be substituted: Blue Thistle Brunia Cymbidium Orchids Gerbera Daisies Green Trick Dianthus Hydrangea Leucadendron Ornamental Kale Sunflowers Veronica
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The containers will also be used in holiday and everyday codified designs
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Two of the containers, 1870 and 1871, are also featured in Fall and Christmas codified designs, so be sure to stock up on these particular containers.
blog.ftdi.com To learn more about the FTD Designer’s Workshop, contact FTD Marketplace at 800.767.4000.