Corporate Social Responsibility 2017 Impact Report

Page 139

COMPANY OF THE WEEK

BBVA Compass’ “Project Blue Elf” Brings Toys, $25 Savings Vouchers to 5,500 Children The BBVA Compass Foundation brought its signature holiday initiative, “Project Blue Elf”, to 30 markets across the bank’s footprint this month, giving toys and $25 savings-account vouchers to more than 5,500 children. “Project Blue Elf”, celebrating its fifth year, is

designed to bring holiday cheer to children in low- to moderate-income areas. As part of this year’s festivities, BBVA Compass executives and volunteers read “The Gingerbread Man Story” before handing out toys and $25 vouchers for BBVA Compass Young Savers accounts to each child.

The BBVA Compass Volunteers who helped bring “Project Blue Elf“ to Miller Heights Elementary School in Belton, “The savings-accounts vouchers were Texas, on Dec. 7. “Project Blue Elf” visited 30 markets across a special addition this year,” said BBVA the bank’s footprint in December, giving toys and $25 Compass Director of Corporate Responsibility savings-account vouchers to more than 5,500 children.

& Reputation Reymundo Ocañas. “They’re meant to build awareness, which is one of the most rewarding things we do.”

“Project Blue Elf” helps the bank deliver on its mission to create opportunities across its communities. Overall, more than 2,000 bank volunteers have reached more than 20,000 students at 112 schools.

Congratulations BBVA Compass!

Impact Report 2O17  |  139


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Corporate Social Responsibility 2017 Impact Report by Financial Services Roundtable - Issuu