Assessment Stage 3 of the business development process will encourage you to think about a number of different approaches you could take to starting a business. It will also require you to examine some of the external factors that could potentially impact upon your success.
Idea Generation – sets out some suggestions for how you might identify a good business idea. A PEST (Political, Environmental, Scientific, and Technological) analysis – should help you to understand your organisation’s relationship to external market forces. Commercial Appraisal – will help you to identify the best commercial option for your organisation.
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