FRUIT LOGISTICA 2016
Wilfried Wollbold Global Brand Manager, FRUIT LOGISTICA It is FRUIT LOGISTICA time again! Over the next three days, from 3 to 5 February 2016, the exhibition will once again prove that Berlin is the best place to do business with all the key players in the international fresh produce sector. The steady increase in the number of exhibitors in Berlin underlines this point very clearly. This year we expect no fewer than 2,800 exhibitors from 86 different countries and all sections of the value chain – a new record. Visitors too from more than 135 countries will be welcomed in Berlin. This means that you too will be part of the largest single gathering of fresh produce professionals ever seen under one roof. More important than these outstanding statistics, however, is the quality of the exhibition. FRUIT LOGISTICA places the greatest importance on providing exhibitors and visitors alike with the very best business opportunities, the best information, and the best innovations. With this as our goal, FRUIT LOGISTICA has established itself over the years as the must-attend event for the international fresh fruit and vegetable trade. The trust born from personal face to face relationships which FRUIT LOGISTICA facilitates is the basis for successful global business. Egypt – this year’s official partner country – will be using this opportunity intensively to reach out to new business partners and raise awareness for reliability and the quality of its produce. Among the highlights of this year’s event programme are the Future Lab, the Tech Stage and our new Logistics Hub where you can get all the essential information you need to make the right logistical decisions for your products. Together with the Fresh Produce Forum and the popular Hall Forums, these events are aimed at presenting new, innovative developments and trends in our business. All are offered with simultaneous translation in German, English, French, Italian and Spanish. The FRUIT LOGISTICA Innovation Award exhibition area is the focus for the most important innovation award in the industry, and we will be counting your votes again this year to determine the top innovation of 2016. Our special Visitor Routes will again guide visitors to the organic and fresh convenience specialists gathered in Berlin, and the “Spotlight” feature on our website identifies the large number of European and world premieres at the show. A visit to FRUIT LOGISTICA means asking questions, seeing relationships more clearly and learning about new products and ideas. Come and be part of what makes this industry unique. I am looking forward to my own first FRUIT LOGISTICA and I wish you every success with your business ventures and a very pleasant stay in Berlin. Sincerely
Wilfried Wollbold
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FRUIT LOGISTICA 2016