
2 minute read
COMMUNITY PARTNERS
Spotlight On Businesses Who Care
From April to June this year, local news station KMOV dedicated many hours of on-air support for Friends of Kids through their new community outreach program, 4You.
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“We are committed to amplifying the voices and impact of non-profits that are feeding our community, providing jobs where there were none, addressing deep rooted issues and more,” announced KMOV according to their 4You web page.


Anchors, producers, camera persons, and many others helped spread Friends mission to the St. Louis community by interviewing patients, patient families, service providers, board members, staff, and volunteers.
They created promotional toy drive commercials and featured us throughout the day on their Day of Giving.
“Our goal is to help provide opportunity, improve lives and share dignity and purpose to create a stronger St. Louis together.”
WEBSITE: www.stlmattressdirect.com

PHONE: 314.434. 7328 (St. Peters, MO)
EMAIL: web@stlmattressdirect.com
Pat McCurren, Sleep Expert and owner of Mattress Direct, is in the business of keeping St. Louis comfortable — which is why he supports Friends of Kids’ mission of helping kids with a cancer diagnosis.
In partnership with KMOV, Pat hosted toy drives in each of his 18 Mattress Direct stores throughout the months of April, May, and June. Going on-air with KMOV, he told his own family cancer story, and encouraged the community to donate toys to fill Friends’ hospital toy closets.
“It’s such a great organization and, in our world, we want everyone to be as comfortable as possible. In my personal life, I lost my cousin to childhood leukemia. Being able to help the kids who are going through this is such a great thing for us,” Pat explained on-air during a KMOV segment.

As a means of creating an alternatively comfortable and helpful experience, Mattress Direct opened its first showroom in 2011 in Chesterfield, Missouri. At that time, they set out to challenge industry standard pricing gimmicks and instead focus on helping customers find the right mattress and pillow based on the way they sleep. Through the overwhelmingly positive reception they’ve received since that time, Mattress Direct has expanded to 18 locations throughout the St. Louis region, and continue to grow.
MISSION TACO JOINT & MY POSSE IN EFFECT
Mission Taco Joint, the West Coast-style taco restaurant concept, celebrated its 10-year anniversary with a throwback party at Delmar Hall in April.
Right down the street from the original Mission Taco Joint on the Delmar Loop, guests experienced a night of tacos and entertainment from My Posse in Effect, a seven-piece band that performs decades of Beastie Boys music, excites crowds and transports them back to a more carefree time.
With three MC’s, a DJ and visuals from iconic music videos, the band replicates an authentic Beastie Boys experience, and put on a dynamic show that got audiences moving.

Mission Taco Joint’s food truck was parked outside the venue for concertgoers to purchase tacos before heading into the party.
All proceeds of ticket sales were donated to Friends of Kids and Mission Taco Joint they suprised the Friends staff by bringing lunch when delivering this oversized check of over $3,000.

Find your local Mission Taco Joint in Soulard, Kirkwood, University City, Central West End, St. Charles, and locations in Kansas City.
WEBSITES: missiontacojoint.com myposseineffect.com