L. IBERTY PREMIUM JEANS
What is your first impression about L.? Does it appeal to you? o If yes, in which way? What do you like about the new brand? o Have you noticed that it comes in all sizes (also lengths)? o What do you think about the ‚twist‛? Which USP’s (unique selling proposition) are most important to you? o Why? Would you buy a pair of L. jeans for 380, - pounds if it was customized for you? Would you save up for a pair of your own?
Appendix 5
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