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Oregon & SW Washingtonโ€™s #

Boating, Fishing and Waterfront Living Publication

For more Information and Advertising Rates, Please Call 503.283.2733


Editorial Written By the Area’s Most Respected Experts

Cruising Destinations

Local Sailing News You Can Use The best local sailors write FWN’s Sailing News. Our experts keep you informed of the inshore and offshore happenings, race notices and results; plus, monthly features highlight the Pacific Northwest sailing community and its many sailing clubs, boats for sale and repair facilities. You’ll find how-to tips from the FWN standby crew of experts, helping you get the most from your vessel specifically and sailing in general.

We all have the good fortune to work and play in a paradise of more than 425 miles of navigable waters. Our readers tell us they hang on to our cruising info all year long. We’re your ally when it comes to informing boaters and driving them to visit your location. FWN contains calendars of community events, local news, details on the amenities at your area marinas and most important, why your destination should be at the top of every cruiser's bucket list. And cruisers like to cook! We have the recipes and ideas for finding your way around the galley. Whether it’s the simplest 2/4 burner cooktop or a pull-out-all-the-

stops full kitchen, FWN knows cooking on board, and what it takes to be successful -- the services, products and equipment needed aboard a floating galley away from homeport.

NW Waterfront Living FWN’s popular section lets the genie out of the bottle with its inside perspective to one of the area’s unique cultural enclaves: the floating home community. FWN’s market area is a national hotbed of floating homes. From floating homes, we take you a few steps shoreward to the more traditional waterfront living experience and what drives us all to want to be on, near or within sight of the water.


New Products

NW Fishing News News and features are written by the area’s experts who because of their ability to seek out and catch fish are celebrities in their own right. Seasonal fishing hot spots, products and boat reviews, coastal, river and lake fishing reports are all part of the fare. Destinations, guides, tournaments, events, local industry news and recipes give every angler something he can use. An angler looking for tackle, services or a guide can't miss with the area’s most complete marine business resource directories.

Dealer/Broker news FWN keeps its readers in the know about our local boat sales industry. Whether it’s a used boat broker or a new boat dealer acquiring a new line of boats, we keep you informed. A dealer making changes, opening branch stores, or moving, or a top-producing salesperson being recognized for his or her accomplishments — you’ll read about it in FWN.

Studies from National Marine Manufacturer’s Association (NMMA) confirm what experience has taught us from 32 years of publishing FWN: New Products drive the bus. More than 65 percent of show attendees go to shows just to look at products. We know our readers better than anyone, and for us Job #1 is to publish what our readers want most -the latest and greatest products along with some of the old classics we seem to keep rediscovering year after year.

Yacht Club News The region’s yacht club community is unique. They are organized through the eight-decades-old Columbia River Yachting Association, whose 21 individual clubs representing more than 2,000 members and an additional 11 associate groups are some of the most knowledgeable and intensive users of boats in our market. They are one of the biggest customer bases with the potential to drive top-line revenue and bottom-line profits for your business. FWN is an active participant in the organization and reports the news and happenings from this key element of the region’s boating community.


Freshwater News Reader ➤ Upscale $130,000 average income 48.7 average age 78.1% college educated 52.1% belong to a yacht club 17% own a waterfront residence 25.5% plan to purchase a boat during next 12 months ➤ Boat Ownership 45.3% own a motor yacht 41.5% own a sailboat 28.3% own a houseboat 22.6% own a fishing boat ➤ Primary Vessel Use 83.6% cruise 44.5% fish ➤ Vessel Size 3.6% -- 16-ft or less 21.8% -- 17-ft to 25-ft 58.2% -- 26-ft to 50-ft 16.4% -- 50-ft and above ➤ Rely Heavily on Freshwater News 83.7% state it’s their #1 choice for regional marine coverage 2.2 readers per copy 30.2% purchased a product or service

4231 S.W. Corbett Ave., Portland, OR 97239 (503) 283-2733 • Fax (503) 283-1904 Email: fwn@freshwaternews.com freshwaternews.com


Only Freshwater News Gives You All This ➤

The region's largest total audience of boaters and anglers

Over 24,000 print, online and digital readers

Available at over 350 of the areas marinas, boatyards and stores, tackle shops, moorages, boat dealers, yacht clubs, coffee shops and restaurants

More than 80% of readers say it's their #1 source for marine coverage of the region

Over 30% of readers purchased an advertisers product or service during the past year and 32% recommended a product to a friend

Qualified Active buyers - $130,000 average income.

Westport

WASHINGTON

Chinook IIwaco

Skamakowa Cathlamet Astoria Hazel Dell Clatskanie Rainier Goble Longview/Kelso Wheeler Ridgefield St. Helens Kalama Garibaldi Camas/Washougal Scappoose Vancouver Hillsboro Hood River Aloha The Dalles Wood Village Beaverton PORTLAND Gresham Lake Oswego Tigard Clackamas Newberg Lake Grove Milwaukie Tualatin McMinnville Oregon City Oak Grove Wilsonville Dundee Lincoln City SALEM Stayton Sweet Home Albany Newport Sisters Madras South Beach Corvallis Waldport

Warrenton

Veneta

Prineville

Springfield

Eugene

Bend

Florence Cottage Grove Reedsport Lakeside North Bend Coos Bay Charleston

OREGON Roseburg

4231 S.W. Corbett Ave., Portland, OR 97239 (503) 283-2733 • Fax (503) 283-1904 Email: fwn@freshwaternews.com freshwaternews.com

Grants Pass Central Point Klamath Falls Medford

Kennewick

Umatilla Boardman Irrigon

Hermiston


Call 503-283-2733 to reserve your selling opportunity in Oregon and SW Washington’s #1 Boating and Fishing Publication

Issue Planner Space Resrv.

Camera Ready Ads Due

Special Distribution Editorial-Supported Date Ad Sections

Issue

Editorial Features

January

Biggest issue of the year!

Portland & Seattle Boat Shows Sportsmen’s Show Preview

Dec. 10

Dec. 13

Jan. 3

• NW Destinations • NW Sailing News

February

Pacific Northwest Sportsmen’s Show, Boat Reviews

Pacific Northwest Sportsmen’s Show

Jan. 15

Jan. 19

Feb. 3

• NW Fishing News • NW Sailing News

March

Spring Clearance/ Maintenance Dining on the River Spring Cruising Prepping for the Season

Feb. 15

Feb. 19

Feb. 28

• NW Fishing News Feature • NW Sailing News

Mar. 15

Mar. 19

Apr. 1

• NW Sailing News • New Products Guide

April

Trade Shows

May

Opening Day Events Ladies Cruise

Apr. 15

Apr. 19

May 1

• NW Sailing News • Marina Feature, Dining on the River

June

Opening Day Results Oregon Offshore Summer Events

May 15

May 19

Jun. 1

• NW Waterfront Living • NW Fishing News Feature • Dining on the River

July

Summer Cruising Summer Events Bald Eagle Days in Cathlamet

Jun. 15

Jun. 19

Jul. 1

• NW Waterfront Living • NW Sailing News • Marina Feature, Dining on the River

August

Summer Cruising Summer Events

Jul. 15

Jul. 19

Aug. 1

• NW Waterfront Living • NW Sailing News • Marina Feature, Dining on the River

Sept.

Lake Union Boats Afloat Show, Summer Events

Aug. 15

Aug. 19

Sept. 1

• NW Waterfront Living • NW Sailing News, • Marina Feature, Dining on the River

October

Fall Winterization Fishing Reports Halloween Cruise

Sept. 15

Sept. 19

Oct. 1

• NW Sailing News • New Products

November Holiday Gifts Christmas Ships Winter Maintenance

Oct. 15

Oct. 19

Nov. 3

• NW Fishing Feature • NW Sailing News

December Winter Boat Show Previews

Nov. 15

Nov. 19

Dec. 2

• Boater’s Holiday Gift Guide

CRYA Cruise Guide

Jan. 10

Jan. 15

Feb. 15

Services targeted to boaters all year long

Yacht Club cruise schedule Marina and River information

Maritime Heritage Festival and Classic Boat Show Portland Wooden Boat Show

Lake Union Boats Afloat Show

* Dates and features are subject to change without notice. Please Call for up-to-date information.


Mechanical Specs 1/4 Pg Square

Full Page

➤ 1/4 Pg Special 1/2 Page Vertical

Ad Size

1/2 Page Horizontal

1/4 Pg Horz.

Columns

Width

Height

Full Page

5

10-1/4”

16”

1/2 Page Vert

4

8-1/8”

10”

1/2 Page Horz

5

10-1/4”

8”

1/4 Page Vert

2

4”

10”

1/4 Page Horz

4

8-1/8”

5”

1/4 Page Square

3

6”

6”

1/4 Page Special

2.5

5”

8”

1/8 Page Vert

1

2”

10”

1/8 Page Horz

3

6”

3-1/4”

1/8 Page Special

2

4”

5”

1/16 Page Vert

1

2”

5”

1/16 Page Horz

2

4”

2-1/2”

1/32 Page

1

2”

2-1/2”

1/8 Pg Vert.

1/16 Pg Vert.

1/16 H 1/4 Pg Vert. 1/8 Pg Spec.

1/8 Pg Horz.

1/32 ➤

Production Specifications Preferred File Formats (press ready): • PDF (acceptable) • PDF/X-1A (preferred) Other Acceptable Formats: We accept native application files created using QuarkXPress (8 or earlier), Adobe Illustrator and Photoshop. If submitting QuarkXPress documents, please include all fonts (screen & printer). Include all graphic files used in layouts. Material Submission: Ads can be submitted on CD or e-mailed to fwn@freshwaternews.com (All e-mailed native files should be compressed using Zip or Stuffit technology) Images: Scanned images must be high-resolution (300 dpi). All color files must be CMYK and saved in TIFF or EPS format.

4231 S.W. Corbett Ave., Portland, OR 97239 (503) 283-2733 • Fax (503) 283-1904 Email: fwn@freshwaternews.com freshwaternews.com


For More Information and Advertising Rates, Please Call: Jolene Coats Publisher or Bob Sudlow Advertising Sales Manager

503.283.2733

4231 S.W. Corbett Ave., Portland, OR 97239 (503) 283-2733 • Fax (503) 283-1904 Email: fwn@freshwaternews.com freshwaternews.com

Freshwater News | Media Kit  

If you want to affordably and effectively reach boaters, waterfront and floating homeowners, fishermen/women, yacht club members, sailors, d...

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