How we look: images What to avoid 1. Staged images Overly staged images that do not tell a story or make the context clear, and that we have all seen many, many times before. this includes: • students with certifcates; • students jumping with certificates; • this does not include formal sports team shots. 2. Images in the ‘public domain’ We should not be using any images that we do not have the rights or a licence to use. Not only is it a copyright issue, but they often do not reflect the look and feel of the images we have described here. If you are not sure about using an image, check with the Marketing Team. This includes Clip Art. 3. Cropping Be careful when cropping images not to crop through peoples heads and bodies or that the picture no longer makes sense. This is also true when adding text boxes to images.
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