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TikTok spelled the plan out in documents shared with retailers and brands, all of them labeled confidential. The scores are intended to help companies figure out which creators to partner with. As MarketWatch explained, the company ranks creators on a number of metrics: These included a “cooperation index,” meant to measure how enthusiastic that creator is when working with brands, a “diligence index,” meant to measure how willing they were to load their feeds up with shoppable products, and more. TikTok shared an interface with potential business partners in which creators are sorted by their influence in certain product categories, the amount of content they produce, how successful that content is, and how well videos drives sales. Influencers are also rated on how “collaborative” and “consistent” they are. TikTok didn’t respond to a request for comment. Influencer marketing is an enormous and ever growing industry. Until recently, businesses mostly had directly relationships with the creators they partnered with. But TikTok and other companies want in on the action. The company launched tools to make sponsored content a formal part of the app, helping companies find and partner with the right influencers. That gives TikTok insight into this corner of the economy and creates an opportunity for the company to snag a share of the profits.