3 Case Studies: How Design Sprints Adapt to Different Scenarios
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2. Goals Create a simple but professional, humanized process for trading currency.
3. Set Up to Succeed This project began by running the 'Set Up to Succeed' phase on day one. We discovered that our solution needed to strike the right balance between our two personas: confident traders and not-so-confident traders. Our confident traders consisted of people like CFOs who only used the our service to actually make a trade–they got most of the data to make a trade elsewhere. Our not-so-confident traders consisted of small business accountants who didn't have much formal training and would often become quite anxious about making the right trade. We assumed that our traders wanted: • A fast and easy service • Help making decisions • To have trust and confidence in what they're doing