Storytelling in Advertising

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S to ryt e l l i n g i n A dve r t i s i n g


Nowadays storytelling has taken a big part in what advertisement is. When you learn the positive impact of creating a story to sell something you realize the power that is in your hands. In storytelling, creativity takes all the shows, it can grow emotions into the spectators, giving you

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the chance to make them feel empathy towers your product.

S to ryt e l l i n g i n A dve r t i s i n g


Climax // Climax The climax of the movie was amazing.

Emotive // Emotivo The last time I went to the cinema, the movie was so emotive I cried a lot.

Audience // Audiencia When you create an ad you have to think about the audience.

, Call to action // Llamado a la acciรณn Ads need to have a call to action that way customers would do something afterward.

Hook // Anzuelo I got hooked up with a tv show yesterday.

Needed

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Contagious // Contaguioso Covid-19 is really contagious.

Evocative // Evocador That movie evocate me to my grandfather.

Storyteller // Narrador You have to be good to be a storyteller.

, Interactive // Interactivo The app we design is interactive for kids.

Encourage // Alentar My parents encouraged me to study design.

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