Franchise Dictionary Magazine-October-2018

Page 54

It’s All About the Numbers—Or, is it? By Tim Church

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icture this: Barney, the former CFO of Big Energy Corp (BEC) is forced into early retirement. He decides to buy a franchise. He has a nice house and nice cars. Barney is successful. He’s proud of his aptitude with numbers. He enjoys analyzing and forecasting, along with finding strengths and weaknesses in businesses. He’ll be great at researching franchises. There’s no way he’ll buy a business that doesn’t succeed. For Barney, it’s all about the numbers—and he knows numbers.

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