ranchise magazine | feature article: media diy
Prior you put pen to paper.. A Matter of Subject
There is a fine line between news worthy and spam. If you are constantly sending out press releases with the only intention to spruik your business without any actual news to announce, you will quickly find yourself being blocked by multiple spam filters. Remember, the purpose of a press release is to get your news out to the appropriate media outlets, it is not another form of advertising so don’t abuse it! Keep in mind that the more press releases an editor receives daily, the less tolerable they are of the first deadly press release sin. That is, advertising in disguise of a press release.
Do: (but not limited to..)
shop has changed its menu to include a large variety of celiac friendly options, has changed to using only local products to support local economy etc.
Know Your Audience
Television Stations: Local, regional, metropolitan and national networks.
If your business is a fashion boutique there is no use in sending a press release to a tattoo magazine unless your clothing designs incorporate tattoo designs linking the two together.
Websites and Online Publications: Any website or online publication that publishes news that is in theme with your business or press release. Same rules apply for websites and online publications as print magazines.
Before you even start writing your press release gather contact information for all media outlets. These may include but are not limited to;
Rules of Engagement.. The Golden Rule
Newspapers: Including local, There is only one major rule when state, national or international. trying to engage with your press Magazines: For a franchised releases recipients; business include business and franchising focused magazines, personal growth, and investment Make sure magazines.
Announce your businesses You should also send your success and achievements. press releases to magazines Announce events your business that focus on topics that cover may be involved with or your core business. If your organising well in advance of business is focused on childrens them happening and followed up development, send your press with another after the event. release to parenting and family magazines. If your business is Announce your businesses a restaurant, send your press involvement with the community release to food magazines etc. sporting clubs, schools, Sometimes your press release organisations or charities. may not be focused on your core Don’t: business and in such cases you Use the press release to advertise should seek out magazines that cover the topics covered in your your new product or promotion. press release.
Unless!..
and send your press release to the stations that match your businesses.
your readers know what you are talking about within the first three lines of text
If after these three lines the reader still doesn’t know what news you are trying announce good chance they have lost interest and moved on to reading the next press release.
Radio Stations: Local, regional There is a news worthy element and metropolitan stations. Think behind your promotion or about the stations core audience product! For example your pizza 40 | May - June 2012
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