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The Franchise Voice Winter 2020
Contents // WINTER 2020
10
Features
10 The Changing Landscape The growing diversity of Canadian franchising lifts the industry to new heights
2020 National Convention Growing Together™ at the 29th annual CFA National Convention in Montreal
Dismantling Departmental Barriers 3 ways your marketing and business development teams can work together to accelerate growth
24 Déjà Brew Appealing to coffee aficionados in the Canadian market
Departments
6
Chair’s Message
7
President’s Message
8
CFA Headline News What is the CFA doing for you?
27 Real Life Lessons: Franchising works best when everyone benefits
28 Franchise Legal
30 Essential Legal Update: Arthur Wishart Act Updates to the “AWA” expected in 2020
33 Marketability Simplifying Digital Strategy for Your Franchise System
36 Hot Off the Press: CFA Member News 38 Raising the Profile of Franchising 39 Welcome New CFA Members 44 A Bright Idea
Advertisers’ Index
American Express ...............................................46 & 47 AXIS Integrated ..............................................................25 Beyond Digital Imaging ............................................35 Ceridian ..............................................................................48 CIBC ......................................................................................35 Fairhart Productions ...................................................26 Fishman Canada Inc. .................................................45 Hoffer Adler ......................................................................36 Insuranceland ..................................................................37 Moneris .................................................................................14 Premier Printing..............................................................22 Vidyard ................................................................................23 To advertise in the Franchise Voice, contact Gwen Dunant at gdunant@cfa.ca
Purpose: To help everyday Canadians realize the dream of building their own business.
Mission: To amplify the understanding and power of franchising in Canada by: • Advocating on the issues that impact this dream; • Connecting people with opportunity; and • Delivering learning opportunities that make franchising stronger.
CFA Board of Directors
BOARD CHAIR John DeHart* PRESIDENT & CEO Sherry McNeil*, Canadian Franchise Association 1ST VICE CHAIR Gerry Docherty*, Good Earth Coffeehouse 2ND VICE CHAIR David Druker*, The UPS Store Canada TREASURER Rick Chittley-Young*, MNP LLP SECRETARY & GENERAL COUNSEL Larry Weinberg*, Cassels Brock & Blackwell LLP PAST CHAIR John Wissent* CHAIR, LEGAL & LEGISLATIVE COMMITTEE Darrell Jarvis*, Fasken CHAIR, FRANCHISE SUPPORT SERVICES Tony O’Brien*, TruShield Insurance
*Executive Committee member DIRECTORS Hadi Chahin, Mary Brown’s Chicken & Taters Steve Collette, 3rd Degree Training/Actual Nutrition Lawrence Eade, Box Concepts Food Group Sebastian Fuschini, Pizza Pizza John Gilson, COBS Bread Terry Hould, ServiceMaster of Canada Limited Andrew Hrywnak, Print Three Franchising Corporation Rimma S. Jaciw, CFE, WSI Digital Marc Laurin, MTY Group Ryan Picklyk, A&W Food Services of Canada Inc. Gary Prenevost, FranNet Stephen Schober, Metal Supermarkets Family of Companies Frank Stanschus, Little Kickers Bob Tipple, Expedia CruiseShipCenters Laura Wittholz, THE TEN SPOT Beauty Bars
WINTER 2020
MAGAZINE MEMBER
Credits PUBLISHER: Canadian Franchise Association VP, CONTENT & MARKETING: Kenny Chan EDITOR: Andrew Schopp GRAPHIC DESIGNER: Andrea Lee
This document is printed on paper certified to the environmental and social standards of the Forest Stewardship Council ® (FSC ® ). www.fsccanada.org
© 2020, Canadian Franchise Association (CFA). All rights reserved. Contents of this publication may not be reproduced either wholly or in part, without the consent of the CFA.
Publication Mail Agreement No. 41043018
Return undeliverable Canadian addresses to: Canadian Franchise Association 5399 Eglinton Avenue West, Suite 116 Toronto, Ontario M9C 5K6 Ph: 416-695-2896 or 800-665-4232 F: 416-695-1950 / W: www.cfa.ca / E: info@cfa.ca
Legal Disclaimer: The opinions or viewpoints expressed herein do not necessarily reflect those of the Canadian Franchise Association (CFA). Where materials and content were prepared by persons and/or entities other than the CFA, the said other persons and/or entities are solely responsible for their content. The information provided herein is intended only as general information that may or may not reflect the most current developments. The mention of particular companies or individuals does not represent an endorsement by the CFA. Information on legal matters should not be construed as legal advice. Although professionals may prepare these materials or be quoted in them, this information should not be used as a substitute for professional services. If legal or other professional advice is required, the services of a professional should be sought.
The CFA wishes to acknowledge and thank these National Sponsors for their support throughout the year. Find out more about these companies at www.cfa.ca/sponsorship
REFER A MEMBER & GROW WITH US!
Do you know a franchise system or supplier that should be a member of the Canadian Franchise Association (CFA)? If so, we want to hear from you!
What’s in it for you? For every system or supplier you refer to us that joins the CFA, you’ll receive 100 CFA Bucks, which can be applied towards yourmembership renewal!
All you have to do is: 1. Identify a franchise system or supplier who you think should join the CFA 2. Share with them the benefits of CFA membership 3. Visit www.cfa.ca/refer-a-member and submit the CFA Membership Lead form
Or: 1. Tell the member you’re referring to fill out a Membership Application form at www.cfa.ca/join 2. Encourage them to mention you in the referral section of the form
It’s that easy! As our CFA community continues to grow and get stronger, so does the franchise industry in Canada. So, what are you waiting for? Refer a member today and let’s work on Growing Together™. For more information about the CFA’s Refer-A-Member program, contact Lou Gervasi at lgervasi@cfa.ca or 1-800-665-4232 ext. 243.
Thank you to the following referring CFA members: • Michelle Burton, Qozen Yoga & Wellbeing Studio • BUILD IT By Design • Steve Collette, 3rd Degree Training/ Actual Nutrition • John DeHart • Robert Wise, Wises Professional Corporation • Christine Kelly, Little Kickers • Blair Rebane, Borden Ladner Gervais • Shelley Gable, Booster Juice • Chad Finkelstein, Dale & Lessmann LLP • Hand & Stone Massage and Facial Spa • Tom Anastopoulos, AllStar Wings & Ribs • Derek Massad, Eat It Brands! • Hermann Delisle, Fix Auto As of January 2019 to January 27, 2020
