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located on the subscription card

A Canadian Franchise Association Publication / FranchiseCanada.Online

Famoso and FDF Brandz are positioned for growth in 2019 and beyond

SEPTEMBER | OCTOBER 2019 PM 41043018  $4.99


Display in business until Oct. 31, 2019


Open your own recreational cannabis retail store.



Acquiring a retail cannabis store franchise is speculative. There is no assurance that you will be granted a licence, registration or authorization to sell cannabis products or operate a retail cannabis store in your province or municipality. We will not permit our franchisees to open a Spiritleaf franchise until such time as the operation of that business within the province and municipality where your business will be operated is legal and you have received all valid authorizations from all applicable governmental agencies to do so.

NEW NAME. NEW FOOD. NEW LOOK. Exciting franchise opportunities now available at locations near you. Visit our website to check out our new store design concept, rolling out across Canada.








Expanding One Slice at a Time Famoso and FDF Brandz are positioned for growth in 2019 and beyond • Innovative concept with competitive advantage • Low royalties starting at 3.75% • Low national marketing at 1.25% • Premium locations available • Industry leading sales and sales growth • Full turn-key buildout • Ongoing Operations support • Low investment, very high returns!

In house financing Available



Packing a Plant-Based Punch 5 Food franchises that are capitalizing on the plant-based craze



Growing Together™ with Franchising and the CFA! The Canadian franchise industry is fuelled by everyday Canadians


Diverse Tastes Franchise systems that are taking Canadians on a global culinary adventure


Hitting the Sweet Spot 5 Franchises that are helping Canadians indulge their dessert cravings

49 Est. 2015

MTY Mania! MTY Food Group brands across Canada



4 Canadian Franchise Association | www.FranchiseCanada.Online


Kids & Education Franchises

Franchise Canada is published by the Canadian Franchise Association | www.FranchiseCanada.Online



HOME-GROWN & LOCALLY-OWNED 100% Canadian Franchise Systems


MILLENNIALS IN FRANCHISING Following in the Family Footsteps Véronique Levesque shares the secrets behind her young Molly Maid success


THE FIRST YEAR The Power of the Speedpro Network How the Speedpro system helped the McKenzies persevere through their first year in franchising


LEADERSHIP PROFILE Choosing People First For Choice Hotels president Brian Leon, a solid franchise starts with great people at its foundation


A DAY IN THE LIFE Building a Bright Future Hickory Dickory Decks franchisee Arturo Ortiz proves passion goes a long way


ICONIC BRAND A Slice of Success Franchise experience and brand power keep Pizza Pizza hot and fresh


SHOW ME THE MONEY 4 Franchises for $150K-$250K


FRANCHISE FUN Building Assets How Prep’n Sell president David Collier is reinvigorating the system




FRANCHISE TUTORIAL Tutorials 3 & 4 This issue: • Intro to Deposits • Intro to Disclosure Documents



Visit to find further information about the franchises featured in this September/October issue.

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September | October 2019 5




ranchises bring people in the community together, with local business owners – franchisees – playing a pivotal role in connecting with their clientele. The average Canadian interacts with three to five franchises every day, and the franchisees who operate these businesses provide community members with jobs and support local community causes and events, often living in the neighbourhoods in which they work. This community focus certainly exists in food franchising, with restaurants serving as a great meeting place to bring everyone from families, friends, and coworkers together. In the September/October 2019 issue of Franchise Canada, The Food Issue, we highlight how franchising is impacting communities, with a focus on the appetizing food category. To start, in our cover story, FDF Brandz shares how Famoso Italian Pizzeria + Bar has grown to new franchising heights since it was acquired a year ago. Turn to page 26 for a taste of how the Famoso brand is expanding through new locations, new markets, different franchise development models, and a fresh focus on expanding beyond the Canadian border. Once you’ve whet your appetite with the cover story, we explore many other enticing franchise opportunities, through the dessert franchises feature on page 40, which highlights five franchises that are focusing on indulgent treats, and the “Diverse Tastes” feature on page 77, which showcases franchises that are bringing global flavours to Canadian communities. We also examine the plant-based trend on page 33, shining the spotlight on five systems that are offering their customers veganfriendly menu items. MTY Group is a food franchising powerhouse in Canada, and on page 49, we familiarize you with its brands, as we take you on a tour of 48 of its franchises from coast to coast. Franchising goes far beyond just food, with franchisees in every category participating in their communities to help them flourish. On page 96, we bring you along for a day in the life of Hickory Dickory Decks franchisee

6 Canadian Franchise Association

Arturo Ortiz, who explains how making connections has helped fuel his success. We also introduce you to Speedpro Imaging franchisees Kevin and Kim McKenzie (page 89), who’ve persevered to make a name for their business in Halifax, and tell the inspiring tale of millennial franchisee Véronique Levesque, who is keeping Molly Maid franchising in the family in Ottawa (page 86). While franchisees are helping to build their local communities, the Canadian Franchise Association (CFA) is using its many resources to bring the franchising community together to grow and prosper. In the “Growing Together™ with Franchising and the CFA” feature on page 63, we outline the tools and strategies we’re using, from this magazine to online resources to in-person events, to help business-minded Canadians achieve the dream of building their own business. For example, we can help you build your franchise business through FranchiseCanada.Online, which offers the latest news, expert advice, videos, podcasts, and more, and our weekly e-newsletter, Franchise Canada E-News, which sends the latest in the franchising world directly to your inbox. To learn more about our CFA member franchises, you can also access our online directory at Whether you’re in the market for a food franchise or looking to build your own franchise business in any category, Franchise Canada has the resources you need to get started, and we wish you nothing but success as you look to take a bite out of the Canadian franchise market.

Sherry McNeil President & CEO Canadian Franchise Association | www.FranchiseCanada.Online






Start something good with a COBS Bread franchise. Inquire today to find out about flexible financing options and our exciting growth plans. Find out more at

Imagine up to $45,000 per annum profit for only one day a week. Potential to expand up to $90,000.00 - $135,000.00 P.A. for 2-3 days per week (after qualifying period).

PART-TIME BUSINESS, Would you like to Manage A Successful Business From Home? This Perfect Part-time business Could Be The Franchise For You • Huge demand, our classes are always booked up to 6 months in advance. • Systemised business and marketing system. This is a great way to


your family income

Boost Your Income and Secure Your Future Great news for Canada If you are looking to generate substantial extra income from an enjoyable business, this perfect part time business is now available here to own and operate for yourself and your family. We provide everything and get you off to a successful start within 2-3 months of licence allocation. You will soon be generating a substantial income from your exciting new business.

Rewarding lifestyle business The Seasons Art Class run part-time, adult art classes throughout the United Kingdom, Europe, Australasia and USA are now expanding into Canada through specially selected area licences. • Well proven concept has been running with huge success for over 10 years (started 2009). • Currently operating over 125 branches throughout the UK and Europe. • Now teach thousands of adult students every year (currently over 5,000 every week).

Easy to run

No fit outs, no stock, low overheads.

Very fast return on initial low investment

These are the average incomes from UK operations. Even better, once you’re established, that could increase to $90,000 for two days a week. • Huge demand for art classes in the world’s biggest, and growing, market (over 50s) • Opportunity to reinvest in second franchise after a qualifying period • The Seasons can be operated in conjunction with other business work or family commitments. For some people, this could be a standalone business; for others, a perfect second income offering a substantial earnings boost for your family. Perfect Part-time Business is a proven franchise in the UK for 10 years, where there are now over 125 branches teaching over 5000 students every week.

Minimal hours – maximum return. Cash flow positive from Day One. Virtual monopoly business. Start small, with option Figures based on minimum targets. Only 40 customers every 3 months to build big fast will generate this profit. The Seasons franchisees dedicate one ü Rapid return on investment up to day a week to be present and engaged in 100% of your investment back in the their class, with a few hours of business first few courses. administration at home. They employ a ü Opportunity to reinvest in 2nd and qualified art tutor to run the class, and act 3rd licences after qualifying period as a classroom assistant themselves, so and double or treble your income. no art experience is necessary. ü Our streamlined marketing program Initial franchise training covers the means you hit the ground running. process for running classes, managing This fantastic business is only ‘One day the business side of things, basic art per week and manage upskilling and terminology, your business from home This business Can and the importance of and make a smart return marketing on a local basis. be operated easily on low initial investment ‘We take care of national – Up to $45,000 after alongside other advertising and logistics such expenses annual net as finding the space and business, work or profit for only One day the tutor so you can per week. family commitments. training focus on being the backbone ü ü ü ü ü

Est 10 years... 125 bran 5,000 stu ches... de a week nts

Faste Franchisst Growing e in in CanadUK now a

call now For more information on this great opportunity:


FULL-TIME INCOME! You can earn a

Full time income

Working only One day a week from home

of the group,’ says Mike. ‘Your role is to support the students and tutor, be visible as the owner of the business, and deal with set-up, pack-down and refreshments to fuel the budding artists.

No experience in art necessary Applicants must be well organised with positive communication skills and friendly disposition. Only one day per week at the venue, other days you can work from home (hours to suit you and your family). No experience is necessary as professional, qualified Tutors teach the class. You operate the business in a managerial capacity (we show you how). We’re with you every step of the way with exceptional on-going support, even well after you are up and running.

‘The great thing about this business is that it is very straightforward with no overheads, and very limited inventory, so being a business owner can be very relaxed and simple, or it can be the starting point to build your empire!’

“The best thing I’ve ever done” Sarah Eames, who owns a Seasons franchise in England, describes the opportunity as, ‘Quite simply, the best thing I’ve ever done to get myself a worthwhile and profitable lifestyle business. All the systems and processes have been thoroughly worked through.’

Change your life The Seasons has identified key areas with nice venues available throughout Canada. ‘We’re ready to appoint franchisees in all areas right now’ Mike says. Very low investment for an area franchise $49,995 plus tax which ensures your exclusive area. ‘We’re looking for well-organised people who are big on interacting and connecting with others. We provide the training and everything else you need to succeed—you don’t have to be an artist yourself, just share the enthusiasm for being creative. ‘If this sounds like you, give me a call and see how a part-time business could change your life.’

Managed from home, excellent income potential We have proven profit margins of $45,000 per year, after expenses, for one day per week based on just 40 students per course, and the limited time commitment means franchisees can easily grow their business by buying a second or third franchise, running another day of classes and doubling or trebling the rewards.

Profitable Flexible Fun Business

Your Next Step For Success! find out more about this rewarding lucrative fun business! Fast return, low investment.

Opportunity 1 One Exclusive Area, One Day Per Week. Investment $49,995 + taxes

Opportunity 2 Two areas run over Two days Per Week. More time required, bigger income potential, $89,995 + taxes – This package also includes an AREA DISTRIBUTOR LICENSE. This includes the rights to help us expand our network, by promoting and developing this business in your area. Much larger income potential and more input required by you. Comprehensive training & support, Initial and ongoing for both opportunities. Local meetings now being organised.

Call now for more information to see if your area is still available!

514-481-2722 or

CFA BOARD OF DIRECTORS (as of time of print) BOARD CHAIR John DeHart*, Nurse Next Door Home Care Services

& LIVE WELL Exercise Clinic

PRESIDENT & CEO Sherry McNeil*, Canadian Franchise Association 1ST VICE CHAIR Gerry Docherty*, Good Earth Cafes 2ND VICE CHAIR David Druker*, The UPS Store TREASURER Rick Chittley-Young*, MNP LLP


Canadian Franchise Association (CFA) VP, MARKETING & COMMUNICATIONS

Kenny Chan


Larry Weinberg*, Cassels Brock & Blackwell LLP

EDITOR Lauren Huneault

PAST CHAIR John Wissent*




Darrell Jarvis*, Fasken Martineau DuMoulin LLP CHAIR, FRANCHISE SUPPORT SERVICES Tony O'Brien*, TruShield Insurance DIRECTORS

Hadi Chahin, Mary Brown’s Chicken & Taters Steve Collette, 3rd Degree Training/Actual Nutrition Lawrence Eade, Box Concepts Food Group Lafleche Francoeur, Pacini Sebastian Fuschini, Pizza Pizza John Gilson, Cobs Bread Terry Hould, ServiceMaster of Canada Limited Andrew Hrywnak, Print Three Franchising Corporation Rimma S. Jaciw, CFE, WSI Digital Marc Laurin, MTY Group Ryan Picklyk, A&W Food Services of Canada Inc. Gary Prenevost, FRANNET Stephen Schober, Metal Supermarkets Family of Companies Frank Stanschus, Little Kickers Bob Tipple, Expedia CruiseShipCenters Laura Wittholz, The Ten Spot Beauty Bars *Executive Committee member


The CFA wishes to acknowledge and thank these National Sponsors for their support throughout the year. Find out more about these companies at


Georgie Binks, Suzanne Bowness, Jessica Burgess, Kristin Di Tommaso, Roma Ihnatowycz, Gina Makkar, David Chilton Saggers, Andrew Schopp, Karen Stevens, Jordan Whitehouse, Kym Wolfe, Trisha Utomi FRANCHISE FUN ILLUSTRATION Sam Gorrie PRINTING Premier Printing FOR ADVERTISING INFORMATION:

Tel: 877-254-0097 | TO SUBSCRIBE TO Franchise Canada

visit www.FranchiseCanada.Online or call 1-800-665-4232 ext. 224. Return Undeliverable Canadian Addresses to: Canadian Franchise Association 5399 Eglinton Ave. West, Suite 116 Toronto, ON M9C 5K6

We invite your comments, questions and suggestions. Please contact us at or 1-800-665-4232.

© 2019, Canadian Franchise Association. All rights reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the publisher. Franchise Canada is a member of Magazines Canada. Publications Mail Agreement No. 41043018 Legal Disclaimer The opinions or viewpoints expressed herein do not necessarily reflect those of the Canadian Franchise Association (CFA). Where materials and content were prepared by persons and/or entities other than the CFA, the said other persons and/or entities are solely responsible for their content. The information provided herein is intended only as general information that may or may not reflect the most current developments. The mention of particular companies or individuals does not represent an endorsement by the CFA. Information on legal matters should not be construed as legal advice. Although professionals may prepare these materials or be quoted in them, this information should not be used as a substitute for professional services. If legal or other professional advice is required, the services of a professional should be sought. FSC® certification is a commitment to good forestry practices, carried from forest to consumer

10 Canadian Franchise Association | www.FranchiseCanada.Online


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We Build You Build

and together we succeed Create your own salads + pizzas with 30+ premium toppings

The Firecrust Difference Fast Casual concept with great quality meals at a fabulous price point.

High-energy and well-lit open concept décor with our featured red authentic dome ovens, subway tiled kitchens and comfortable dining area.

Wide array of choice, including Build Your Own menus, Vegan, Vegetarian and Gluten-Free options.

Created by seasoned franchise and restaurant executives, who have successfully founded and grown several national concepts.

Firecrust is looking to expand in British Columbia, Alberta, Saskatchewan and Manitoba.

Contact us today and get your slice of the pie!



he Canadian Franchise Association (CFA) is dedicated to encouraging and promoting excellence in franchising in Canada. Each member of the Association agrees to abide by the CFA Code of Ethics and to further the Association’s goals of encouraging and promoting ethical franchising in Canada. Each member of the Association agrees to comply with the spirit of this Code of Ethics in its general course of conduct and in carrying out its general policies, standards and practices. The following are considered by the Association to be important elements of ethical franchising practices: 1. Franchise system and franchise support services members should fully comply with Federal and Provincial laws, and with the policies of the Canadian Franchise Association. 2. A franchisor should provide prospective franchisees with full and accurate written disclosure of all material facts and information pertaining to the matters required to be disclosed in advance to prospective franchisees about the franchise system a reasonable time [at least fourteen (14) days] prior to the franchisee executing any binding agreement relating to the award of the franchise. 3. A ll matters material to the franchise relationship should be contained in one or more written agreements, which should clearly set forth the terms of the relationship and the respective rights and obligations of the parties. 4. A franchisor should select and accept only those franchisees who, upon reasonable investigation, appear to possess the basic skills, education, personal qualities and financial resources adequate to perform and fulfil the needs and requirements of the franchise. Franchise systems and franchise support services members of the Association should not discriminate based on race, colour, religion, national origin, disability, age, gender or any other factors prohibited by law. 5. ­­­ A franchisor should provide reasonable guidance, training, support and supervision over the business activities of franchisees for the purposes of safeguarding the public interest and the ethical image of franchising, and of maintaining the integrity of the franchise system for the benefit of all parties having an interest in it. 6. Fairness should characterize all dealings between a franchisor and its franchisees. Where reasonably appropriate under the circumstances, a franchisor should give notice to its franchisees of any contrac-

12 Canadian Franchise Association

tual default and grant the franchisee reasonable opportunity to remedy the default. 7. A franchisor and its franchisees should make reasonable efforts to resolve complaints, grievances and disputes with each other through fair and reasonable direct communication, and where reasonably appropriate under the circumstances, mediation or other alternative dispute resolution mechanisms. 8. A franchisor and a franchise support services member should encourage prospective franchisees to seek legal, financial and business advice prior to signing the franchise agreement. 9. A franchisor should encourage prospective franchisees to contact existing franchisees to gain a better understanding of the requirements and benefits of the franchise. 10. A franchisor should encourage open dialogue with franchisees through franchise advisory councils and other communication mechanisms. A franchisor should not prohibit a franchisee from forming, joining or participating in any franchisee association, or penalize a franchisee who does so. 11. A franchise support services member in providing products or services to a franchisor or franchisee should encourage the franchises to comply with the spirit of this Code of Ethics. A franchise support services member should not offer or provide products or services if legislative or professional qualification is required to do so unless the franchise support services member has such qualification.

LOOK FOR EXCELLENCE As you investigate the many franchise opportunities available to you, you will see a special logo featured in franchise literature, on franchising websites and in franchise tradeshow booths. This logo identifies franchise systems and franchise support services/suppliers as members of the Canadian Franchise Association (CFA). You should be on the lookout for this symbol when researching franchise systems or assembling a team of franchise support professionals to assist in your search. CFA encourages and promotes excellence in franchising in Canada and members of the Association voluntarily agree to follow the CFA’s Code of Ethics in pursuit of these goals. Start your search for your franchise dream with a CFA member. Visit FranchiseCanada.Online today. | www.FranchiseCanada.Online


Your source for what’s happening in Canadian franchising and aggressively, driving towards Canada’s top casual dining franchise, and they’re not looking to slow down.

The Franchise Canada team at the National Magazine Awards: B2B

Franchise Canada Wins at National Magazine Awards: B2B The Canadian Franchise Association (CFA) is excited to announce that Franchise Canada took home Gold in the category ‘Best Column or Regularly Featured Department’ for the Millennials in Franchising feature at the National Magazine Awards: B2B. The awards recognize business-to-business journalism and publishing. Winners were announced Wednesday, May 29 in Toronto, where Franchise Canada writers Jordan Whitehouse and Jessica Burgess were recognized for their Millennials in Franchising articles. Franchise Canada was also nominated for ‘Best Publisher.’ Chuck’s Roadhouse Bar and Grill Opens New Location in Burlington, Ontario Chuck’s Roadhouse Bar and Grill recently opened a new location in Burlington, Ontario. The newest location is the largest Chuck’s

14 Canadian Franchise Association

Roadhouse at 8,000 square feet. The brand has seen significant growth since launching the concept in 2015, with over 50 locations open and under development. Highlights include their trend in increased sales year-after-year, with Chuck’s franchise owners seeking to acquire their second or third locations. According to the company’s VP, Chris Sideris, the brand’s growth is due to continuous marketing innovation, quality of food, and optimized guest experience. “We offer our guests an experience that builds retention, quality products with quality service at incredible prices. In an industry where quality and prices don’t normally come hand-inhand, we’re looking to change this mentality by offering both – prioritizing the customer. Chuck’s Roadhouse isn’t just your typical familystyle restaurant; it’s paving the way in industry standards and giving guests what they’ve always wanted.” The Chuck’s Roadhouse Bar and Grill concept is expanding rapidly | www.FranchiseCanada.Online

Top Franchise Owners Honoured at PuroClean International Convention PuroClean, a leading national restoration and remediation franchise, honoured several outstanding franchise owners at its international convention this past June. Awards presented included Franchise of the Year and Rookie of the Year, among others. “It is a privilege to spend time during convention alongside our franchise owners as they go through various training sessions and network with each other, executives, support team members, our strategic partners, and vendors,” said Mark W. Davis, chairman and CEO. “All of our franchise owners play an integral role in helping to make PuroClean a world-class brand and it is rewarding to connect with them, while offering them the support they need to continue to grow their business.” Canadian franchisees Oksana Magda and Igor Sinelnyk from Saskatoon, Saskatchewan were awarded Rookie of the Year for highest sales percentage growth in the first year of business. Meanwhile, Jason Reis from Cambridge, Ontario was named a “Rainmaker” by fellow franchise owners for balancing personal success with helping the PuroClean network. “It is very exciting for us to host our convention in Detroit, so close to the hub of our thriving Canadian business,” said Steve White, president and COO. “We get one week each year to join together to celebrate our brand, our team, and our


F o r ov e r 2 0 y e a r s

M a rc e l l o ’ s h a s o f f e r e d i t s c u s t o m e r s h e a lt h y a n d d e l i c i o u s f o o d o n t h e g o

W e a r e n o w e x pa n d i n g o u r n e w

B u rg e r s a n d B e e f f r a n c h i s e s


A NEW IDEA FROM A trusted brand

franchise opportunities available in Ontario

For franchising information visit or or please Contact us at

INDUSTRY NEWS franchise owners, and Detroit is the perfect place to do so.” PuroClean has become one of the leading restoration franchise companies in North America. Each year, PuroClean performs thousands of jobs throughout the United States and Canada, providing restoration services from common household mishaps to large-scale disasters. Stagecoach Performing Arts Welcomes New Franchisees in BC, Nova Scotia, and Ontario Stagecoach Performing Arts, the global children’s performing arts franchise, continues to celebrate success across Canada, as new franchisees join the rapidly-expanding franchise network. Stagecoach is fast establishing itself as the performing arts school of choice for parents across the country. Now, ambitious entrepreneurs look to take the franchise to new heights, by opening schools in Vancouver’s North Shore, Nova Scotia, and Hamilton, Ontario. A native of Halifax, Nova Scotia, Kristi Wenaus will launch her franchise this September. Together with her team, Kristi will be offering performing arts education to students aged 4-16, across the Halifax Regional Municipality, starting in Bedford.

16 Canadian Franchise Association

Stagecoach also welcomes the Guia family to the network – the mother-father-daughter team will launch Stagecoach Vancouver North Shore in September. With collective experience in establishing and mentoring musical groups, business management, and working within the community, the family looks to replicate the success of existing franchisees across Canada. Additionally, franchisee Cadence Allen Crawley – Principal at Stagecoach Toronto East – will be opening a second Stagecoach franchise in Hamilton, Ontario this September. “We’re proud to welcome these new franchisees to our Canadian network and very much look forward to seeing where they take their individual businesses,” says Andrew Walters, director of international business development at Stagecoach. “Our rapid growth across Canada is proof our program resonates well with parents looking for extracurricular performing arts opportunities for their children. We expect it to perform well in these new territories. Our projected growth continues to become reality as we’re speaking to talented and passionate entrepreneurs looking to start a profitable business in other parts of the country.” | www.FranchiseCanada.Online

Edo Japan’s Eastern Expansion Continues with New Location in Nation’s Capital Building on the growth of more than 136 locations across Canada, Edo Japan, one of Canada’s leading quick-service restaurants, opened its first Ottawa, Ontario restaurant this past June. “The opening of our inaugural Ottawa location is a significant achievement for our eastern expansion,” said David Minnett, president and CEO, Edo Japan. “With such a strong footprint in Western Canada, we are humbled by the warm welcome Edo Japan has already received in the Ontario market and look forward to continuing this momentum as we invite Ottawa residents to enjoy our signature offerings.” Situated in Barrhaven, Edo Japan’s first Ottawa location will be operated by franchise veterans Cong Le, Don Pham, Huyen Le, and Alan Huynh. Originally from Edo Japan’s birthplace in Alberta, they bring diverse experience with them, having worked with Edo Japan in multiple capacities. Specifically, Cong started with Edo Japan in 2005 and has since gone on to work for three different locations across Alberta, as well as the company’s head office, before investing in his own restaurant with the brand. “Having been a part of the Edo Japan team for more than 10 years, this is a natural next step for me to introduce this restaurant to the Ottawa market and help build an enduring brand Canada wide,” says Cong Le. “Edo Japan offers so much to the community and I, along with my dedicated business partners, look forward to this exciting new venture.” Edo Japan is equipped with an undoubtedly successful business model across the country and a robust expansion plan, most recently focusing on expansion within the eastern markets. The fran-





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INDUSTRY NEWS chise model has been a pillar of success, offering extensive training and coaching, a system-wide marketing program, regional operations support, and more. With its continued plans for growth, Edo Japan welcomes franchisees and business partners for the Ontario market. Best Friends Join Forces to Open Massage Addict’s 90th Clinic Two old friends and business professionals are the latest to open a Massage Addict clinic in Canada – a landmark 90th clinic for the fastest-growing and largest massage therapy company in the country. New clinic owners Gobinder (Gobi) Sandhu and Magesh Venkataraman have a lot in common. Not only did they serve as officers together in the Indian Navy, they emigrated to Canada together in 2010, and are both GTA businessmen with joint real estate ventures, each with a master’s degree in business management. Now they’ve got a new common endeavour: they opened the 90th Massage Addict clinic at Lakeshore Road and Park Lawn in Etobicoke on March 20, 2019. “It was a natural decision for us to do this,” said Gobi. “We have been friends for the majority of our lives and had a strong interest to open a business together.” Gobi and Magesh had been thinking about owning a business for quite some time. While exploring restaurants, retail, and other options, Magesh had a massage at a Massage Addict Clinic in Brampton and loved it. He researched online and found that Massage Addict was open to franchising. The rest is history.

Gobi Sandhu (left) and Magesh Venkataraman opened Massage Addict’s 90th franchise location in Toronto this past Spring.

Massage Addict CEO Fraser Clarke is thrilled with this latest addition to the Massage Addict franchisee family. “Gobi and Magesh are the perfect partners and a huge asset to Massage Addict,” said Clarke. “The fact that they opened our 90th clinic makes it even better.” Gobi and Magesh have agreed to open a second clinic in the Etobicoke area by the second half of 2019.

City Wide Franchise Expanding into Canada City Wide Franchise, the franchisor of the nation’s premier management company in the building maintenance industry, announced this past June that it has signed an agreement to open its first location in Canada. The new location will serve the Southwestern Ontario community in Canada’s most populous province. This new Ontario location marks the start of an initiative set at the beginning of the year to expand the brand’s presence in the Canadian market. Development in the United States and Canada is continuing for the com• 1st authentic Neapolitan • Average annual pany, as another location pizzeria in Canada sales $1.5m is expected to open in • 30 locations • Total required Fort Myers, Florida this investment $700k, • High productivity open with $350k cash year, with two more signed kitchen style format agreements in the pipeline. “We’re thrilled to introduce City Wide to Canada. When we announced at the start of the year we were targeting Canada for 604.637.7272 • 1.888.597.7272 • our next growth phase, we were eager to find the 401 - 1901 Rosser Ave., Burnaby, BC, V5C 6S3 perfect partner early on,”

Looking for restaurant partners to join our family.

18 Canadian Franchise Association | www.FranchiseCanada.Online

INDUSTRY NEWS said Jeff Oddo, president and CEO of City Wide Franchise. “It is a testament to the brand our team has worked hard to build, to establish ourselves as leaders and innovators in the United States and Canadian commercial building maintenance industry. We look forward to continuing this legacy within the Ontario community.” City Wide has made a name for itself in major U.S. cities by streamlining commercial facilities and maintenance management of more than 20 services including janitorial, handyman services, and parking lot maintenance. Taking the onus from building owners and property management businesses that typically have to choose separate companies for each task, City Wide eases the selection and management processes for its clients. Generating more than $250 million in systemwide revenue in 2018, City Wide is on pace to have another record year. Entrepreneurially-spirited individuals interested in owning a City Wide franchise should have a business-to-business background focused on sales, management, and operations experience. 9Round Ranked by Entrepreneur as a Top Franchise 9Round Franchising, LCC was recently ranked number 18 out of 100 brands included on Entrepreneur magazine’s 2019 list of the best franchises to start for less than $150,000. “The 9Round brand prides itself on providing a quality system at a relatively affordable price by fitness industry standards,” said Shannon Hudson, founder and CEO of 9Round. “This has opened the doors to a diverse and impressive range of quality franchisees eligible to join our global network, thus accelerating our international growth to have reached more than 800 studios open and operating to date.” In the United States and Canada, the start-up investment cost for opening a 9Round franchise typically ranges from $99,675 to $143,075. Other international investment costs vary. 9Round was named to the 2019 list of top franchises under $150,000 based on the scores it received as one of the many impressive brands included in this year’s complete Entrepreneur Franchise 500 ranking.


RICKY’S FAMILY A Variety of Franchise Options to Meet Your Needs • Founded in 1962

• On-going support

• 85+ locations

• Comprehensive training programs

• All dayparts • Family-friendly atmosphere • Integrated or separate lounge

• Proven operating systems • Marketing support • High quality innovative menu

CORRECTION NOTICE In the “Home Inspection Franchises” article on page 27 of the July/August issue, the name of the A Buyer’s Choice Home Inspections owner should be listed as Rick Mayuk.


Franchise Canada September | October 2019 19

Payroll and bookkeeping shouldn’t be complicated. Let our Outsourcing team handle them so you can focus on your business. Contact us at 1-866-932-1414 or

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TAKING IT TO THE NEXT LEVEL REINVIGORATED BY A BRAND UPDATE, MR. GREEK IS EXPANDING THROUGH FRANCHISING BY KYM WOLFE Every great team, every once in a while, takes a step back to take stock, get its bearings, and make some purposeful decisions about its future path. This past year, Mr. Greek has done just that, and the brand is now moving forward with a renewed vision and energy. “We are a 31-year-old company that feels more like a one-year-old company as we update our brand. We are moving away from opening new corporate-owned locations, and are expanding the franchise side,” says Peter Rakovalis, VP, Franchise Development & Operations. With an updated menu and look, he adds, “We are excited to take Mr. Greek to the next level and make it

the top choice in the fast casual segment, for our valued guests and franchise partners.” Mr. Greek is looking for franchise partners who share the system’s core values of great food, great service, and profitability. Franchisees of the system benefit from a number of different income streams, including in-restaurant, home delivery, and catering. Franchisees start with a comprehensive eight-week training program, through which they learn every element of how to operate their business. Mr. Greek then provides on-site support in advance of opening, and assistance with the Grand Opening event. Franchisees

also receive ongoing support from the operations team, which includes regular site visits, quarterly regional meetings, and annual conferences. In the first half of 2019, the brand welcomed three new franchise partners in Canada, and Rakovalis projects that over the next four to five years, an additional eight to 10 new restaurants will open annually. “Our domestic growth strategy is focused on middle Canada – Ontario outside of the GTA and west into Alberta,” he says. “We also continue to attract and engage master franchisors internationally to add to our current successful locations in Kuwait and the United Arab Emirates.”


Mr. Greek is also fielding a deeper corporate team these days, building capacity as the company prepares for robust growth going forward. Kevin Leung (Director of Finance), Peter Rakovalis (VP Franchise Development & Operations), and Ajay Singh (Director of Operations) join Lambrini Sinopoli (Marketing) and Vicki Tranos (VP Corporate Affairs). Focusing on food first Mr. Greek’s roots go back to a family restaurant that opened in 1988 on the Danforth in Toronto. With its “Yiassou! Welcome! Every day is a culinary celebration of health and well-being” attitude, warm relaxing atmosphere, and quality food, it has become the largest and fastest-growing Greek Mediterranean franchise system in North America. The chain is known for its madeto-order fare including souvlaki, gyros, kalamari, and fresh Greek salads, and high-quality standards with no tenderizers, chemicals or MSG. “Our food is the heart of our business,” says George Raios, President, CEO, and Founder of Mr. Greek. “I eat in a Mr. Greek at least five to six times a week and still enjoy the food the same way I did over 30 years ago.” From the beginning, long before it was trendy, Mr. Greek used all-

The Mr. Greek leadership team, from left to right: Lambrini Sinopoli (Marketing), Peter Rakovalis (VP Franchise Development & Operations), Ajay Singh (Director of Operations), Vicki Tranos (VP Corporate Affairs), George Raios (President, CEO, & Founder), Kevin Leung (Director of Finance).

natural, locally sourced ingredients – a practice that continues to this day. Wherever a new restaurant is opened, the menu will incorporate fresh, locally raised proteins and locally grown produce, says Rakovalis. “Our success has always been about the quality of our food. That’s what makes Mr. Greek a strong brand, and that’s what keeps our guests coming back again and again.” The brand’s mission statement has also remained the same: Because life has to be enjoyed®. “The mission statement encompasses all


of us,” says Raios. “From the Head Office, to all staff within our restaurants, and of course ultimately to our valued guests who continue to be loyal patrons. We have seen people who started dining with us as children now bringing their own families and putting their trust in us to provide an exceptional dining experience. We have hard-working people within our system who have spent the better part of their lives with us. Seeing them achieve their personal goals and enjoying the work they do is what it’s all about.”


GOING WILD A new partnership and a new look are helping the Wild Wing franchise network take flight


ild Wing is all-in when it comes to chicken wings, with 101 different flavours and two different types of 100 per cent Canadian wings. It’s also all-in when it comes to franchising, with a new partnership and a new look, along with other benefits that are bringing more franchisees into the fold. Wild Wing restaurants are licensed, family-friendly restaurants with a country theme. While they serve up those 101 different flavours of wings, which make up approximately 70 per cent of food sales, a recent menu revamp ensures there are also plenty of other options, including flatbreads, salads, wraps and sandwiches, burgers, and much more. Clark McKeown, President and CEO of Wild Wing Hospitality Inc., says the Wild Wing tagline – “hot wings, cold beer, great sports” – showcases what the system is all about, highlighting its focus on the sports-loving customer, whether it’s an adult or children’s sports team, or a fan catching the big game over a cold beer.

Spreading its wings Wild Wing was founded in 1999 in Sunderland, Ontario, and was acquired by McKeown in 2015. Since then, sales have been on the rise, as has the number of locations throughout the country. “Since I purchased the brand in March of 2015, our gross network sales have gone from $55 million to an estimated $83 million this year, and our same-store sales have gone up approximately $200,000,” explains McKeown. “We started with 85 locations and are now up to 94.” While 101 wing flavours and a new expanded menu certainly contribute to this success, McKeown points to two recent initiatives that have helped accelerate Wild Wing’s growth. The first, a new partnership with Canlan Ice Sports Corp, means that the restaurants in 11 facilities across Canada are now licensed Wild Wing restaurants. “Canlan gets approximately 12 million visits a year,” explains McKeown. “The partnership success ties into their customers being very similar to our customers, and the significant

advertising exposure we receive from being in those facilities.” Wild Wing also developed its Centre of Excellence, located in King City, Ontario. This Centre houses its corporate office, along with a 4,000 square foot restaurant that serves as a training and testing centre. “We’ve been working hard to upgrade existing locations to have the new look that we have at the Centre of Excellence. We’re still keeping our history, which is the countryfocused theme, but cleaning it up with more modern colours,” notes McKeown. “The new look is really to reflect who the new customers are – a little bit trendier.” Focusing on franchisees McKeown says finding the franchisee partners to help grow the brand is key. “You need to have the right person that really wants to run a restaurant/bar. The hours can be longer, so we’re looking for people who are willing to work in the restaurant. We’re very sports focused, so if you love sports, and you love the fun of running a restaurant/bar,


you’re the ideal candidate for us,” he explains. The training program at the Centre of Excellence also means that a food service background isn’t a requirement. “We’re not only looking for people who have direct experience; we’re looking for people who are trainable in the industry. We provide training at their locations and at the Centre,” adds McKeown. On top of franchisee training, Wild Wing performs annual audits at all locations to provide feedback regarding food quality, health and safety, how to upsell, and much more. Big games, big flavours, and big benefits A major benefit to franchisees, notes McKeown, is the smaller footprint of Wild Wing locations. “For new locations, we are focused on retrofitting existing restaurants, which involves converting an existing restaurant that already has the required equipment. A retrofit location, for example, costs approximately $150,000 to $250,000,

whereas a new build comes in at approximately $500,000 to $700,000.” McKeown notes that while minimum wage increases across Canada have impacted the entire food service industry, it had less of a direct impact on Wild Wing franchises. “Minimum wage has really impacted the network, but we’re in a better position than many because our smaller format stores can be run by an owner-operator and their spouse, or one staff member in the front and one in the back. We can really work down to have two people in there during quiet times, and maybe four people when it’s busier,” he explains. An uptick in delivery also plays a big role for Wild Wing, with approximately 20 per cent of its sales coming from this channel. “Delivery is having a material impact on the industry. We’re in a good position because our product is very delivery friendly,” says McKeown. Much more still to come Wild Wing has come a long way since

McKeown took the helm in 2015, but he says this is just the beginning for the brand. “We’re looking at adding another 90 locations across Canada. Our plan is to add at least six new locations a year. We’re certainly looking at expanding to the east coast, and having a significant presence on the west coast,” outlines McKeown, noting that available franchise territories can be found on the Wild Wing website at “What makes our model work is that we provide a great product offering; we have an owner-operated model that doesn’t require a lot of staff; and our stores have a smaller footprint, so you don’t have huge rental costs,” explains McKeown. Add to that the increase in sales since 2015, delivery sales growth, brand longevity, and the boost in exposure that comes with the new Canlan Ice Sports partnership, and you have a tasty recipe for franchising success.

For more information about Wild Wing franchise opportunities, contact: • 289-319-2734

26 Canadian Franchise Association | www.FranchiseCanada.Online


Expanding One Slice at a Time

Famoso and FDF Brandz are positioned for growth in 2019 and beyond BY JESSICA BURGESS


his June marks the one-year anniversary of FDF Brandz acquiring Famoso Italian Pizzeria + Bar, and the party is just getting started. “Our acquisition of Famoso was done with the intended strategy of acquiring a well-positioned, emerging growth brand that we could strategically revamp, putting it on a course of more accelerated growth,” explains Frank Di Benedetto, CEO and owner of FDF Brandz. And grow is what they intend to do. From the opening of new locations to growing new markets, to new franchise development models to going international, Famoso, under the umbrella of FDF Brandz, a privately held restaurant franchising company in Canada, is positioned to do just that. Di Benedetto says he sees significant growth potential in the chain that was started by three young restaurant entrepreneurs and is confident that the time is right for FDF Brandz to use its management franchising experience to take the chain to a new and higher level. From humble beginnings In the ferociously competitive restaurant sector, it takes ingenuity, stamina, and a keen sense of what customers want in order to climb to the top. Staying on top is even more difficult, but Di Benedetto says that’s exactly what Famoso Italian Pizzeria + Bar has achieved since its first location was launched in Edmonton, Alberta in 2007. It all started with a trip to Naples, Italy, the birthplace of pizza, by one of the original co-founders in 2005. By chance, he happened across a pizzeria, ordered a margherita pizza and beer, and was overwhelmed by the fresh, simple taste. It took more than two years of intense development to create Famoso: importing large bell ovens from Italy, sourcing authentic ingredients from various regions, and training in traditional pizza making, in Naples.

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“Because of all that, whether you eat authentic Neapolitan pizza on the streets of Naples or at a local Famoso, it’s an unforgettable experience,” says Di Benedetto. Authenticity on the menu Famoso Italian Pizzeria + Bar, which was known as Famoso Neapolitan Pizzeria before becoming part of the FDF Brandz family, is on course to deliver to customers even more of the authentic Italian food and dining experience than ever since becoming part of the larger FDF Brandz group. “The name change was very deliberate,” Di Benedetto shares. “It communicates that the restaurants have more than just authentic pizza on the menu. To grow the brand, we needed to make some subtle yet obvious changes, like infusing more Italian culture into the brand, from menu management to strategic design.” Nancy Celetti, Vice President of Marketing, elaborates on this idea. “Maintaining the authenticity of the brand is key, but also injecting more Italian culture and more Italian options was part of the expansion plan for Famoso to be more than just a pizzeria.” This is evident in the recently revamped menu, which adheres to the traditional, authentic ingredient concept, and includes an expansion of the tapas menu. The new tapas and appetizer options lend themselves well to sharing, which is very much an Italian tradition. As well, a new style of Italian sandwiches, pastas, and for the first time at Famoso, dinner entrees have been added.

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From “pie in the sky” to pie on the plate: new thick-crust pizza Something that has the whole Famoso team excited is the introduction of a new kind of pizza: New York Sicilian Style thick-crust pizza. “We see this as a great opportunity for Famoso,” Di Benedetto shares. “Sicilian thick-crust pizza is very popular in Italy and abroad. We wanted to do something that was very authentic, but was identifiable to North Americans, going back to 1900s New York City.” Putting this pizza on the menu was a big undertaking for the whole Famoso team, and it’s something that will benefit not only in-store diners, but will also work well in the ever-growing third-party delivery market. “Thickcrust pizza provides ‘at-home’ diners with a wider variety of pizza selection, and holds heat well during travel. Bringing a great pizza experience to your dinner table has never been easier,” says Di Benedetto. Growth is a key ingredient If expanding the menu hasn’t made Famoso and FDF Brandz busy enough, the company is targeting to expand Famoso by 20 new locations in Western Canada alone over the next five to six years, which is a projection of three to four openings per year in the west. In a recent press release, FDF Brandz announced that seven new locations will open before June 30, 2020, surpassing original growth projections. A key contributor to Famoso’s growth plan is its unique position of being a “chain, non-chain” brand. “Famoso | www.FranchiseCanada.Online


benefits from all of the elements of a larger chain in terms of consistency and franchisee support. However, because of its European-style food and the busy communal ambience of each pizzeria, Famoso is viewed as an integral part of the community and the neighbourhood pizzeria that everyone loves to come to,” says Celetti. This provides potential new Famoso franchisees the unique opportunity of having a proven brand in their own backyard. And FDF Brandz provides their franchisees with best-in-class support and training, as well as opportunities to be involved in the overall strategy for their brand. “We’ve had a lot of collaboration with our franchisees over the past 10 months,” says Di Benedetto. He notes that franchisee satisfaction is high on the FDF Brandz priority list, and they’ve been encouraged by the open enthusiasm their franchisees have displayed through the strategic revamp over the past year, and are looking forward to further sales growth. Looking to the east Since opening the first location in the Annex neighbourhood of Toronto, at the corner of Bloor just west of Spadina, Famoso knew the Ontario market had significant potential for the premium casual Italian pizzeria and bar chain. This was quickly followed up with another location opening in Waterloo Town Square in KitchenerWaterloo in 2014. Dean and Chad Labreche, who own and actively manage the two Ontario locations, couldn’t be happier with

their new FDF Brandz family. The Labreche brothers quickly ascertained the sense of community and leadership that FDF Brandz fosters among its brands. “Communication is great – response time on things, strong leadership in every department,” shares Chad. “Everything that we’re involved with has just been escalated to a higher level of professionalism since joining the FDF team.” When discussing the launch of thick crust pizza, the Labreche brothers are excited for what this menu addition means. “We know we need to be competitive on the delivery side of things. Once again, this is another ideal example of how FDF Brandz sees something, realizes the potential of it, and then adapts, changes, and grows to satisfy that need, that demand,” Dean shares. “They see it, they research it, and they act on it. We’ve seen tons of great changes already that are going to keep us competitive.” One of the next key steps in the Famoso growth story is further growing their presence in the Ontario market. To achieve this goal, Famoso is keeping it in the family with the Labreche Group, headed by Chad and Dean Labreche, as the franchise development agents of Famoso in the Ontario marketplace. “As owners and operators of two successful Famoso locations, the Labreche brothers were a natural fit to expand the Famoso brand into this dynamic market with them as franchise developers,” notes Di Benedetto. The Labreche brothers see the valuable strategic alliance that being part of a larger restaurant umbrella

Franchise Canada September | October 2019 29


“We’ve got a great team of people, and we’re fully committed. We feel that the Famoso brand has been very well received in Western Canada, and it’s got a wonderful opportunity to grow beyond the borders of Canada.”

brings as well. “Frank and his team, and Frank’s decades of experience, formed the base of this alliance,” notes Chad. “The idea of Famoso, where it was and where it will be in another couple of months even – it’s mind-blowing, for a chain like ours that was so specific, so Neapolitan focused, to be expanding like this.” Bigger isn’t always better FDF Brandz was also quick to see the market need for a more express-style franchise format, thus launching Famoso Pronto – a streamlined fast casual franchise model. Famoso Pronto boasts a smaller 1,200-1,600 square foot space, is based on Famoso’s proven menu, and offers a lower investment in combination with quick table turns to maximize profitability. Ideal for higher density urban market areas, the first Famoso Pronto is currently being developed in Edmonton, Alberta, with another location planned to open by the end of the year in Vancouver, British Columbia. Di Benedetto says FDF Brandz sees Pronto as a true complement to the current full service, fully licensed Famoso pizzerias. From Canada to the world Seeing the growth potential as boundless, FDF Brandz plans to take Famoso international, taking advantage of the popularity of Italian food and pizza all over the world. “Our vision is to have Famoso in every major city that we can take Famoso to,” Di Benedetto shares, noting that there are plans to target the Asia-Pacific and European markets, as well as working towards breaking into the U.S. market. “We’ve got a great team of people, and we’re fully committed. We feel that the Famoso brand has been very

30 Canadian Franchise Association

well received in Western Canada, and it’s got a wonderful opportunity to grow beyond the borders of Canada,” says Di Benedetto. “We know we’ve got the right brand, the right product – ‘the world is our pizza’ – and we’ve only just begun.” Both Famoso and FDF Brandz are also franchising award winners, with Famoso receiving the Franchisees’ Choice designation from the Canadian Franchise Association (CFA) from 2017 to 2019, and FDF Brandz reaching the 20-year CFA membership milestone in 2019. Covering the bases FDF Brandz is also actively growing its restaurant folio in 2019 with 10 new locations for Fatburger Canada and four new locations for Ricky’s Family-Style Restaurants, Ricky’s All Day Grill, Ricky’s Country and Ricky’s hotel partners. Di Benedetto says that with Fatburger Canada in the premium burger fast casual category, Ricky’s covering family style and breakfast, and now with Famoso Pizzeria + Bar representing the premium casual pizzeria and bar segment, FDF Brandz truly is covering key categories in restaurant franchising. FAMOSO ITALIAN PIZZERIA + BAR STATS Franchise units in Canada: 29 Franchise fee: $45K Investment required: $700K (full size, full service), $400K (Famoso Pronto) Training: 8-12 weeks Available territories: All of Canada, US In business since: 2007 Franchising since: 2009 CFA member since: 2012 | www.FranchiseCanada.Online

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Achieve Wellness Spa provides a wide variety of services and products to help guests relax, feel healthier and be more in tune with their surroundings. We offer traditional spa treatments such as pedicures, manicures, massages, facials, body wraps and scrubs as well as medical spa services such as chemical peels, radiofrequency body contouring, laser hair removal and laser photofacials.We also provide popular medical treatments such as physical therapy, acupuncture and naturopathic medicine.

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Packing a Plant-Based Punch 5 Food franchises that are capitalizing on the plant-based craze BY GEORGIE BINKS

Whether it’s to meet dietary restrictions, as part of a lifestyle change, or due to environmental concerns, more and more Canadians are seeking out vegan-friendly food options. As a result, plant-based menu options are popping up in restaurants from coast to coast. Some have been serving plant-based products for years, while others are new to the alternative protein game, but all five of the food franchises featured here have found their own way to showcase plant-based products. Read on to learn more!

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Quesada For Quesada founder Steve Gill, the challenge with featuring a plant-based product wasn’t getting customers into his franchise to try it, it was keeping up with demand. That’s because Quesada is featuring Californiabased Beyond Meat in its Beyond Burrito. “We ran out of product after two-and-a-half weeks with the first order because of high demand. It was a bit of a struggle, but now it’s back full time,” says Gill. Quesada, with its traditional Mexican fare, was started by Gill in 2004. In addition to the Beyond Burrito, the franchise also features other plant-based offerings like oven-roasted veggies, black bean burritos, and refried bean burritos. Gill says customer response has been amazing. “We had a six per cent increase in customer counts in just a few weeks. Initial publicity brought in a lot of people, but now sustained it’s probably three-to-four per cent. Our combined plant-based sales went from 11 to 12 per cent up to 17 per cent. We were amazed to see the reaction.” Quesada has 120 open restaurants, including three corporate locations, with franchises in every province except for Nova Scotia and Prince Edward Island.

34 Canadian Franchise Association

A big benefit for franchisees is a lower build-out cost. “There’s a lot of work, but it’s well organized and straightforward. We keep the costs down,” explains Gill. After they sign on, there’s a combination of online training and two weeks of in-restaurant training, and some regional training or training at head office in Ontario. Prior to opening, there are additional business training days, along with on-site support for the opening period. As for the plant-based craze, Gill says, “It seems like a societal change, not a fringe thing. It used to be about personal diet – now it’s about the environment. I think that’s the biggest driver for non-vegetarians.” QUESADA STATS Franchise units in Canada: 112 Corporate units in Canada: 3 Franchisee fee: $25K Investment required: $245K Training: 3 weeks Available territories: All of Canada, US In business since: 2004 Franchising since: 2010 CFA member since: 2010 | www.FranchiseCanada.Online


Sunset Grill If you’re a regular at Sunset Grill, as are so many breakfast lovers, you may have noticed a new item on the menu last December: the Southwest Vegan Breakfast Hash dish. A new menu legend also now points customers to ‘Vegan’ and ‘Trainer’s Choice’ options to guide patrons to healthier choices. “We decided to incorporate vegan-friendly options into our menu to better accommodate our guests,” explains Vanessa Divers, manager – digital marketing & communications for Sunset Grill Restaurants Ltd. “Our guests asked, and we listened. Breakfast is often a communal experience and we wanted to be inclusive.” “The customer response has been incredibly positive, and we may be considering other vegan dishes in the future as a result of how well this initiative has been received by our guests,” adds Divers. Sunset Grill was opened by Angelo Christou in 1985 in the Beaches area of Toronto, and started franchising in 2003. “Our concept is simple. We’re an owner-operated California-inspired breakfast restaurant with a warm and friendly community atmosphere,” explains Divers. “We’re consistently voted ‘Best Breakfast’ by our guests in Readers’ Choice Awards and have been awarded for our franchise model, including Tops in Hos-

pitality Award in recognition of the Greatest Percentage Increase – Restaurant Category, awarded by Foodservice and Hospitality Magazine.” Owner-operators enjoy a healthy work-life balance with the franchise’s one-shift operation model (7 a.m. to 4 p.m.) and high profit margins (up to 20 per cent on net sales). Beyond that, Divers says franchisees benefit from the company’s specialization in the marketplace, streamlined operations, a comprehensive training program, low staff turnover, exclusive territory, national and localized advertising campaigns, and ongoing professional guidance. Sunset Grill has 85 open locations across Ontario and Alberta, with plans to expand across the country, particularly to eastern Canada and select markets in the U.S. SUNSET GRILL STATS Franchisee units in Canada: 85 Franchise fee: $55K Investment required: $635.5K (includes franchise fee) Training: Before and after opening Available territories: All of Canada, US In business since: 1985 Franchising since: 2003 CFA member since: 2003

Franchise Canada September | October 2019 35

PACKING A PLANT-BASED PUNCH Vera’s Burger Shack While the plant-based food craze is hitting quick service restaurants across the country, Vera’s Burger Shack, based in British Columbia, has been serving up its tasty plant-based veggie burger for the past 17 years. Vera’s co-owner Gerald Tritt says the burger is custom-made by a Canadian company, with various tweaks made over the years. He adds that it keeps winning ‘Best Veggie Burger’ accolades, and is vegan, gluten-free, non-GMO, and made without pea protein, so it’s safe for those with severe nut allergies. “We’ve always had a place for a plant-based burger. It’s certainly more prevalent now, but we think it compares very favourably to the Beyond Burger. At half the fat and 40 per cent of the calories, it may even be a healthier option,” says Tritt. Vera’s Burger Shack was started by Vera and Frank Hochfelder in 1977 in West Vancouver. Tritt took over the company in 2000 and started franchising in 2004, now with 13 locations across the country. “What makes us unique is we make everything ourselves. Our patties are crafted by hand from fresh beef every day in-store, we have fresh-cut double-fried fries, top-tier ingredients, and we source our own beef.”

36 Canadian Franchise Association

Vera’s Burger Shack has won Best Burger 14 times and caters to a broad array of burger buffs. Tritt says their franchises do well everywhere, from strip malls to downtown Vancouver. He says that Vera’s isn’t the cheapest in the marketplace, nor does it aspire to be. “Vera’s Burger Shack has and always will provide fresh, quality burgers cooked to perfection by passionate people who love what they do.” Tritt says a huge benefit to franchisees is that it’s easy to take pride in the quality of the product, as Vera’s selects the best, freshest ingredients. Another benefit is, “We listen to our franchisees - we’re available for them. | www.FranchiseCanada.Online


You call us at 10 p.m. on a Friday night, chances are it’s me or my partner answering the phone.” The franchise offers three weeks of in-store training and one week at the franchisee’s location. Opportunities are available for new franchise locations in key locations in British Columbia and new markets in Alberta, Saskatchewan, Manitoba, and Ontario. Tritt says the company may add more plant-based products down the road. And why not? Customers have been loving their plant-based burger for 17 years.

VERA’S BURGER SHACK STATS Franchise units in Canada: 12 Corporate units in Canada: 1 Franchise fee: $30K Investment required: Minimum $150K Training: 4 weeks Available territories: All of Canada In business since: 1977 Franchising since: 2004 CFA member since: 2018

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PACKING A PLANT-BASED PUNCH White Spot and Triple O’s If you lived in the Vancouver area in the last 90 years, there’s a good chance you’ve tucked into a tasty meal at White Spot, a family casual restaurant that serves breakfast, lunch, and dinner. Opened in 1928, Cathy Tostenson, vice president of marketing and menu development, proudly says, “We’re 90 years young, which makes us unique in the food service category. We’re a very successful brand, but we’re constantly looking at ways to continue to grow our brand amongst changing market dynamics and demographics.” That’s why the Avocado Beyond Burger launched at White Spot on April 15, and the Mushroom Avocado Beyond Burger on May 6 at Triple O’s – the premium fast casual franchise also owned by White Spot. Both burgers feature the Beyond Meat product. “They’ve been hugely successful,” explains Tostenson. “The feedback from our guests has been very positive.” White Spot has 65 locations, with three in Alberta and 62 in British Columbia. Triple O’s has 69 locations, with 62 in British Columbia, one in Alberta, five in Hong Kong, and one in Macau. The franchise is considering moving to eastern Canada.

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38 Canadian Franchise Association | www.FranchiseCanada.Online

PACKING A PLANT-BASED PUNCH White Spot started franchising in 1993 in Vernon, British Columbia. Triple O’s was launched in 1997, and the first franchise was in Rogers Arena in British Columbia. Tostenson says in addition to hands-on training and online learning management systems, the system has a comprehensive site selection process to ensure operators are successful. Research has shown that “Millennials are very passionate about the environment, and boomers are more interested in their health,” notes Tostenson. “It depends on the demographic, but there has been so much attention with the Beyond Meat patty coming into Canada. There’s been a lot of awareness and excitement; people are curious and want to try it for themselves.” And what better place than to try it than at a place that’s been going 90-plus years strong! TRIPLE O’S STATS Franchise units in Canada: 53, International: 8 Corporate units in Canada: 8 Franchise fee: $40K Investment required: $750K-$1.5M Available territories: AB, BC, MB, ON, SK In business since: 1928 Franchising since: 1997 CFA member since: 1997

WHITE SPOT STATS Franchise units in Canada: 40 Corporate units in Canada: 25 Franchise fee: $75K Investment required: $750K-$2.6M Available territories: AB, BC, MB, SK In business since: 1928 Franchising since: 1993 CFA member since: 1994

Made with a chargrilled, 100% plant-based, Beyond Meat® patty. And of course, served with our endless local Kennebec fries.

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White Spot


August 21, 2018


March 18, 2019 3:08 PM



24" x 31"


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22" x 29"






Pluto, Avenir





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2019-03-18 3:10 PM



























INVEST IN YOURSELF your family & your future

Own your own Coffeehouse. Contact us to learn more about our franchise opportunities. 1-888-294-9330 or

Franchise Canada September | October 2019 39


5 Franchises that are helping Canadians indulge their dessert cravings BY JORDAN WHITEHOUSE

Canadians have always had a sweet tooth, and typically we’ve always wanted our desserts after a meal. But new market research shows that’s changing, as we now increasingly see it as an anytime occasion. No wonder there’s been a boom in dessert-specific franchises that can satisfy our cravings when and how we want. Here are five that have been making some sweet moves across the country recently.

40 Canadian Franchise Association | www.FranchiseCanada.Online


Cacao 70 Coffee is king in Canada. We drink more of it than 95 per cent of countries in the world. But that means a lot of cafés. And for Yingzhi Wang, that also means a smaller and smaller market. Back in 2010, he and a few colleagues wanted to start a beverage business in Montreal, but they couldn’t see a future in coffee. “So, we sat down, brainstormed, and thought about three big beverages in the world: coffee, tea, and chocolate,” he says. “We knew Canadians consume a lot of chocolate, too. And so we went with it.” It was a good call. A year and a half later, they opened the first Cacao 70 location in downtown Montreal — a decadent place serving up some seriously fine chocolate drinks. Now there are more than 30 locations across the country, one in the U.S., three in China, and one in Mexico. Chocolate is still the star ingredient, but it’s not just about drinks. There are four concepts now: The Eatery, which serves brunch, lunch, and sweets; The Sweet House, with drinks, desserts, and all-day brunch; The Dip Shop, an ice cream parlour; and The Factory, where

you get to see and taste how they test recipes and make chocolate bars. Wang says Cacao 70 will be opening five or six more locations between May and December this year, and are looking at Manitoba, where they don’t have any stores, as well as areas outside of Canada. “The more stores I open, the more I realize I need franchisees who have a passion for this,” he says. “You can have the best concept, but if you couldn’t find the right people, you won’t go anywhere.” CACAO 70 STATS Franchise units in Canada: 27 Corporate units in Canada: 4 Franchise fee: $50K Investment required: $400K-$650K (Full project finished) Training: 1-2 months Available territories: All of Canada, US, International In business since: 2011 Franchising since: 2014 CFA member since: 2015

Franchise Canada September | October 2019 41


Crepe Delicious For account manager Melanie Nguon, the most important skill you need to be a good Crepe Delicious franchisee is an evolving mindset. “If you’re willing to learn, you will be successful. If you’re not open to learning new operations, new marketing campaigns, and other centralized initiatives, you limit yourself from reaching new heights.”

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It makes sense, given the evolving nature of the franchise. What Oded Yefet started in a local mall in 2004 is no longer just about crepes. Sure, those sweet and savoury triangles of dough are still the cornerstone, but now they also have panini sandwiches, salads, and gelato made fresh daily in-house. “It’s something different,” says Nguon. “When you go to a mall or anywhere, it’s usually burgers, and other typ- | www.FranchiseCanada.Online


“The team that will be supporting them has over 100 years of operations and business experience combined — some have been Crepe Delicious franchisees themselves. So we understand the business, and we’ll be there any time they need us, not just nine to five.” ical fast food options. However, with crepes, it’s lighter, it’s healthier, and it’s refreshing.” Many of Crepe Delicious’ 60 locations are found in upscale malls, but others are expansive street locations and in high-traffic commercial buildings. The franchise is in seven provinces, and in the Middle East, and Southeast Asia.

The big focus in the near future will be the U.S. (five will open there this year alone), but they’ll still be eyeing and opening locations in Canada. In other words, it’s a time for growth at Crepe Delicious and – surprise, surprise – for learning new things. But Nguon’s message to new franchisees: don’t worry, we’ve got your back. “The team that will be supporting them has over 100 years of operations and business experience combined – some have been Crepe Delicious franchisees themselves. So we understand the business, and we’ll be there any time they need us, not just nine to five.” CREPE DELICIOUS STATS Franchise units in Canada: 31, International: 14 Corporate units in Canada: 1 Franchise fee: $25K Investment required: $150K-$350K Training: Pre-opening training, grand opening support, ongoing support Available territories: All of Canada, US, International CFA member since: 2009

The possibilities are in your hands.

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Franchise Canada September | October 2019 43

HITTING THE SWEET SPOT Marble Slab Creamery When Cam Inglis tried Marble Slab Creamery for the first time 20 years ago in the U.S., he liked it so much that when he returned to Calgary, he started writing a business plan. By 2003, he had opened the first Canadian Marble Slab, and a year later he began expanding across the country. Today, there are more than 80 locations across the country. So, what was it that attracted Inglis? Well, the uniqueness of the concept, for one, he says. “Marble Slab is the largest player in Canada for gourmet ice cream, and we’ve secured that spot by using premium ingredients to make fresh ice cream along with baked, hand-rolled cones. Combining these with unlimited mix-ins provides a limitless assortment of options for different tastes, lifestyles, and budgets.” All told, Marble Slab offers more than 50 flavours of ice cream and 30 mix-ins. They also have yogurt, ice cream cakes, and ice cream cupcakes.

44 Canadian Franchise Association | www.FranchiseCanada.Online


For franchisees, the big advantages of the system are that it’s a fun product and environment, it’s easy to operate, and it’s a business model that’s been used successfully around the world, says director of marketing Mandy Etienne. And now might be the best time to get in, she adds. “We are presently experiencing a period of growth and expansion. We’re remodelling our 84 existing stores, opening stores in new markets, and adopting updated technology with digital menu boards and more effective POS systems.”

MARBLE SLAB CREAMERY STATS Franchise units in Canada: 81, US: 300, International: 100 Corporate units in Canada: 1 Franchise fee: $25K Investment required: $300K Training: 10-day extensive interactive training, 5-7 days opening assistance Available territories: AB, BC, MB, NB, NS, ON, SK, YT In business since: 1983 Franchising since: 1986 CFA member since: 2004

Franchise Canada September | October 2019 45


“Popcorn is wholesome, low in calories, and versatile, which is why it’s one of North America’s oldest and most adored snacks and continues to fuel steady growth in the popcorn industry.”

Poko Popcorn Super-sugary snacks will definitely satisfy a sweet tooth, but sometimes a lighter, healthier treat will also suffice. Enter Poko Popcorn, a concept started by the Marble Slab folks back in 2015. There are now nine stores in Western Canada, six of them combined with Marble Slab locations. Most of those stores are in open-concept mall locations where customers get to see the popcorn being made in small batches right in front of their eyes. No oils or chemicals are used, and customers can mix and match from up to 15 different flavours, including vegan and gluten-free options. The pluses for franchisees include limited competition and multiple revenue streams, such as online ordering, corporate gifts, and third-party delivery, says director of marketing Mandy Etienne. Franchisees also value the fact that Marble Slab’s franchisor and corporate team own and operate it, says president and franchisor Cam Inglis, because this gives them the confidence and support needed to run a successful business.

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“And,” he adds, “proprietary recipes with direct shipping from our own distribution centre allows for simple operations and ongoing margin protection.” As for the future, Etienne says they want to expand globally, but right now are dedicated to growth in Canada and the U.S. “Popcorn is wholesome, low in calories, and versatile, which is why it’s one of North America’s oldest and most adored snacks and continues to fuel steady growth in the popcorn industry.” POKO POPCORN STATS Franchise units in Canada: 6 Franchise fee: $25K Investment required: $150K-$200K Training: 7 days extensive interactive training Available territories: AB, BC, MB, NB, NS, ON, SK, US In business since: 2015 Franchising since: 2015 CFA member since: 2016 | www.FranchiseCanada.Online


Sweet Jesus About five years ago, a few creative masterminds and chefs gathered in a downtown Toronto restaurant with ice cream on the brain. They were there to develop their own unique ice cream creations – and they were good at it. One common phrase uttered by the taste-testers was, you guessed it, “sweet Jesus that’s good!” And lo and behold, a franchise was born. In September 2015, Sweet Jesus opened its first store in the back of a Mexican restaurant in Toronto’s entertainment district. Today there are a total of 20 units, most of them in Canada, in the U.S., and under the name Sweet Salvation in Dubai, and soon to open in Bangladesh. Last year, the franchise became part of the multibranded franchise conglomerate that owns, among other brands, Yogen Früz®, Pinkberry ®, Swensen’s®, Yogurty’s®, Yeh! Frozen Yogurt®, and other frozen dessert brands. Company president Jeff Young says that Sweet Jesus has been successful so quickly because it has a special ability to create memorable brand experiences. And it’s done so, he adds, with delicious, social-media-worthy ice creams in a contemporary setting. “I see it every time I visit our units: guests will take a selfie or picture of their order and post it on social media before they take their first lick or scoop of ice

cream. It’s a very interesting phenomenon that happens inside our stores.” Those stores are typically found in shopping centres and high-pedestrian traffic areas, such as downtown Toronto. But in the future, “don’t expect any new locations in the Greater Toronto Area,” says Young, as “that market is fully developed.” “Still, there are some excellent markets available throughout Canada, the U.S., and internationally, and we’re always looking for high-quality franchisees who share in our vision of putting smiles on people’s faces and creating memorable experiences for our guests.” SWEET JESUS STATS Franchise units in Canada: 17, US: 1, International: 1 Corporate units in Canada: 1 Franchise fee: $40K Investment required: $250K-$500K Training: Comprehensive initial training, pre and post onsite training, and ongoing support Available territories: All of Canada, US, International In business since: 2015 Franchising since: 2015 CFA member since: 2016

Franchise Canada September | October 2019 47


What is Plan A? Plan A is Canada’s long-term care staffing strategy. Our team of franchisees share a common vision of excellence. We know how difficult it is to maintain high levels of attentive care across a sector that is in need of qualified staffing. This is where you come in. Be your own boss and join our movement. Help us take care of those who take care of our most vulnerable people. MASTER FRANCHISOR OPPORTUNITIES ALSO AVAILABLE



You may not know it, but MTY Food Group is behind some of the biggest brands on the Canadian food scene. From established Canadian franchise brands such as Country Style and MR. SUB, to new and emerging concepts, here, Franchise Canada takes a look at the dozens of MTY Food Group franchises from coast to coast.

Franchise Canada September | October 2019 49


AU VIEUX DULUTH EXPRESS Au Vieux Duluth Express offers unique dishes, generous portions, and excellent quality foods. Rich in Greek tradition and unique in flavour, the franchise’s grilled big, juicy, marinated pieces of beef, chicken, pork, seafood, and specialty brochettes, all charbroiled to perfection, are sure to be a hit! Franchise units in Canada: 5 Franchise fee: $30K-$40K Investment required: $350K-$450K Training: Yes Available territories: All of Canada, US, International In business since: 1979 Franchising since: 2002 CFA member since: 2008

BÂTON ROUGE In 2017, Bâton Rouge celebrated its 25th anniversary and made its mark on the restaurant industry since the time when red glowing wooden logs were used to fire up the ovens in 1992. Today, the Bâton Rouge menu continues to feature bold flavours such as bestselling pork back ribs, slow-cooked to fall-off-thebone perfection and basted with their signature homemade barbecue sauce. The Bâton Rouge operations team has more than 107 years of combined expertise in the restaurant industry. From the restaurant design to cooking operations, the team shares its knowledge and competencies with the franchisee network on a daily basis. Their hands-on approach helps to improve restaurant efficiency and maximize profitability. Franchise units in Canada: 26 Franchise fee: $60K Investment required: $1.5M-$2.5M Training: 10-12 weeks Available territories: ON, QC In business since: 1992 Franchising since: 1993 CFA member since: 1997

BEN & FLORENTINE RESTAURANTS INC. At Ben & Florentine, it’s all about food! From hearty breakfasts to healthy lunches, all Ben & Florentine food is lovingly prepared with the freshest and finest ingredients. The franchise is committed to creating and delivering the finest dining experience in the breakfast and lunch industry with restaurants that are designed to create the perfect atmosphere for spending quality time with friends, family, and a great place for business meetings. By joining the family, you will benefit from a turnkey concept supported by a well-established team. They will assess your objectives, guide you through the franchising process, and support you from start until success. Franchise units in Canada: 57 Corporate units in Canada: 1 Franchise fee: $35K Investment required: $550K-$650K Training: 8 weeks Available territories: All of Canada In business since: 2008 Franchising since: 2008 CFA member since: 2010

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BIG SMOKE BURGER Big Smoke Burger provides a quality-driven approach to the fast casual burger segment, featuring 100 per cent Canadian AAA ground chuck beef burgers that are fresh, never frozen, and charbroiled on a custom grill. The company provides a collaborative approach to site selection, lease negotiation, construction, and financing support. The program also includes a five-week training program for new franchisees and management with in-store support, national and local store marketing support, approved vendors, and hands-on pre-opening and post-opening support. Big Smoke Burger has single and multi-unit franchise ownership opportunities. The system is seeking those who desire to control the day-to-day operations. Franchise units in Canada: 13, Other: 6 Franchise fee: $35K Investment required: $375K-$500K Start-up capital required: $150K-$200K Training: 5 weeks Available territories: AB, BC, MB, ON, SK In business since: 2007 Franchising since: 2011 CFA member since: 2016 | www.FranchiseCanada.Online


CAFÉ DÉPÔT / COFFEE DEPOT Café Dépôt specializes in serving coffees from all over the world using only 100 per cent Arabica beans. When it comes to delicious food and treats, they serve sandwiches and desserts in a warm and friendly atmosphere. Café Dépôt is looking for franchisees to help expand their operations. With over 50 locations in Quebec, including a new Café Dépôt Express concept, Café Dépôt plans to expand within Canada in the upcoming years. Franchise units in Canada: 52 Corporate units in Canada: 2 Franchise fee: $25K Investment required: $285K-$325K Start-up capital required: $125K Training: $5K Available territories: All of Canada In business since: 1994 Franchising since: 1994

COUNTRY STYLE In 1963, the first County Style opened in Toronto, featuring a combination of great-tasting coffee and over 50 varieties of freshly baked doughnuts, served in a friendly environment. Country Style now offers a wide assortment of fresh baked goods plus an all-day breakfast and deli lunch menu. The quick service restaurant franchise has a range of restaurant concepts from free-standing, shopping mall, and fuel/convenience locations. Country Style is currently looking for new franchise partners to expand across Canada. The company seeks hard-working franchisees with great leadership skills and an eagerness to be their own boss. Franchising options include full-store and express locations. Franchise units in Canada: 326, International: 2 Corporate units in Canada: 1 Franchise fee: $30K Investment required: $275K-$400K Start-up capital required: $100K Training: 4 weeks Available territories: All of Canada In business since: 1962 Franchising since: 1963 CFA member since: 1979

CAFÉ VAN HOUTTE A leader in its field since 1976, Café Van Houtte specializes in the retail sale of a broad range of breakfast products, soups, salads, sandwiches, wraps, croques, quiches, cakes, muffins, French pastries, croissants, brioches, bottled juices, soft drinks, filtered coffee, tea, and specialized coffee. Café Van Houtte franchises typically operate in commercial environments in quick service restaurant bistros located throughout Canada. Café Van Houtte franchisees benefit from the brand’s extensive marketing experience pertaining to fine and sought-after products, along with support in site selection, lease negotiations, business planning, financing, training, management, advertising, promotional campaigns, research, and development. Franchise units in Canada: 50 Investment required: $250K-$400K Start-up capital required: $75K-$125K Training: 4 Weeks Available territories: AB, BC, ON In business since: 1919 Franchising since: 1976 CFA member since: 2016

CULTURES Cultures believes nutritious food should be freshly made on site. The franchise’s cutting-edge recipes include new ingredients and exciting flavour combinations. They serve mighty salads, warm grain bowls, sandwiches, smoothies, and more. Cultures aims to provide fresh and delicious food made with wholesome and familiar ingredients to provide you with the fuel you need to get through your busy day. Feel good about the food you eat! Cultures® Restaurants is a leader in the sandwich and salad quick-service industry in Canada. With over 55 locations across Canada and internationally, they have been serving light and delicious foods to healthy conscious customers for over 30 years. Franchise units in Canada: 48 Franchise fee: $30K-$40K Investment required: $300K-$400K Training: Included Available territories: All of Canada, US, International In business since: 1977 Franchising since: 1979 CFA member since: 2008

Franchise Canada September | October 2019 51


DAGWOODS Dagwoods sliced its first sandwich back in 1989, offering a fresh alternative to fast food. The company bakes its bread fresh daily, slices top-quality meats before customers’ eyes, and tops it all off with crispy fresh veggies and its famous Dagwoods Special Sauce. The Dagwoods concept is simple and easy to operate, and its low start-up costs and overhead allow franchisees to develop their business quickly. The company provides franchisees with hands-on training and teaches all aspects of management, product preparation, and service. Dagwoods is looking for lively and energetic franchisees, who are devoted to their business and enjoy interacting with their staff and customers. Franchise units in Canada: 20 Franchise fee: $15K Investment required: $225K-$250K In business since: 1989 CFA member since: 2015

EXTREME PITA Extreme Pita offers food you can feel good about: simple, honest, authentic, and full of flavour. Established in 1997, Extreme Pita gives customers fresh flavours, healthy attitudes, taste, and creativity. A variety of lunch and dinner options are available, including pitas, flat-baked pita pizzas, entrees, salads, and smoothies. The company provides an intensive training program to ensure that when franchisees open their restaurant, they’re comfortable and experienced in all aspects of running their business. Support from the field training staff and Business Development Consultant assists with the initial opening and beyond. The company is looking to expand into new and existing markets across Canada. Franchise units in Canada: 90, US: 9, International: 2 Franchise fee: $25K Investment required: $270K-$370K Training: At least 5 weeks of training Available territories: All of Canada, US, International In business since: 1997 Franchising since: 1999 CFA member since: 2001



Franx Supreme offers authentic French-Canadian specialties including Quebec's famous poutine. There's a lot more for your taste buds’ pleasure: golden chicken nuggets, freshly made salads, made-to-order sandwiches, top-quality dogs, and burgers grilled to perfection!

Jugo Juice has established itself as one of the most recognized and respected brands for smoothies and fresh pressed juice across Canada. Jugo Juice's business concept is to bridge the gap between the awareness of fresh, healthy foods with the complexity of customers’ busy, time-restrained lifestyles.

Franchise units in Canada: 3, International: 1 Franchise fee: $30K-$40K Investment required: $250K-$350K Training: Yes Available territories: All of Canada, US, International In business since: 1979 Franchising since: 1989 CFA member since: 2008

As a division of the MTY Food Group, Jugo Juice has the opportunity to hand pick the best industry professionals to drive the business forward. Their in-house team manages every aspect of the start-up and ongoing operation, from sales and construction to ongoing marketing and operations support. You can rely on their experience to make solid decisions in favour of profitability. Franchise units in Canada: 147, International: 3 Franchise fee: $25K Investment required: $275K-$350K Training: Yes Available territories: All of Canada In business since: 1998 Franchising since: 2002 CFA member since: 2009

52 Canadian Franchise Association | www.FranchiseCanada.Online




KimChi Korean Delight is the first Korean quick service restaurant in Quebec, created by MTY Group in 2007. This concept successfully responds to consumer demand for healthy, fresh, and enticing menus, while educating consumers on the next sensation in Asian cuisine. KimChi specializes in authentic Korean dishes, such as its famous BBQ meats, flavourful soups, and stir-fried dishes.

By marrying some of the finest Korean culinary traditions with modern-day lifestyles and tastes, Koryo restaurants proudly offer “Affordable Gourmet.” Every meal is carefully prepared with grade A meats, no preservatives, and no MSG. Food orders are fired up on a hot grill right before customers’ eyes, while the excellent service at each restaurant is complimentary with every meal.

KimChi franchise owners have access to the expertise of highly-experienced professionals, who have made KimChi a top-notch health food concept through delicious and healthy recipes, training and operational support, purchasing power, and established advertising and marketing strategies.

The most important aspect of franchisee qualification, aside from financial ability, is the ability to adopt the Koryo culture, or in other words, the candidate’s business and personal attitude toward franchising. Koryo is a very unique venture, which thrives on bringing strong, ethical, and conscientious leaders onto its team.

Franchise units in Canada: 13 Franchise fee: $30K-$40K Investment required: $375K-$450K Start-up capital required: $125K Training: Yes Available territories: All of Canada, US, International In business since: 1979 Franchising since: 2006 CFA member since: 2008

Franchise units in Canada: 15 Corporate units in Canada: 1 Franchise fee: $30K for 10 years Investment required: $375K-$450K Training: 2 weeks Available territories: All of Canada In business since: 1998 Franchising since: 2004 CFA member since: 2012



The focus of Koya Japan is fast, fresh, and delicious meal choices to satisfy the health-conscious individual. Each meal is “made to order” and grilled to perfection right before customers’ eyes, then complemented by one of the brand’s famous sauces. Koya Japan’s teriyaki and yakisoba dishes have been enjoyed by customers since 1985, and the menu also includes ramen, noodles, and Japanese curry dishes.

La Cremière is the ideal place to enjoy a full line of ice cream desserts, frozen yogurts, sherbets, tofruits and ice cream cakes. With more than 45 ice cream boutiques in Quebec and Ontario, La Crémière is proof that the cream always rises to the top.

Koya Japan is looking for dedicated franchise owners who are enthusiastic and passionate about Japanese food to join its team. Franchisees are selected based on business acumen and experience, financial viability, character and attitude, effective learning and communication skills, and more. Franchise units in Canada: 16 Franchise fee: $30K-$40K Investment required: $375K-$450K Training: 2 weeks Available territories: All of Canada In business since: 1979 Franchising since: 1985 CFA member since: 2008

La Crémière is always looking to expand their network of franchises by innovating and offering customers the widest variety of delicious new and high-quality products. In joining the La Crémière team, you will be able to take advantage of the company’s vast experience and knowledge of the business. They assist their franchisees every step of the way, to ensure your path to success. Franchise units in Canada: 45 Franchise fee: $25K Investment required: $150K-$200K Training: Yes Available territories: All of Canada, US, International In business since: 1979 Franchising since: 1979 CFA member since: 2008

Franchise Canada September | October 2019 53




Since its inception in 2014, La Diperie developed a unique and charming concept. It is through leadership, business acumen, passion, and creativity that La Diperie took shape. The objective is to create a gathering place to please the most demanding connoisseurs to the passionate food lover.

At Madisons Restaurant & Bar, their goal is to provide guests with an upscale casual dining experience they will never forget. Madisons is the destination of choice for those looking to enjoy fresh cuts of meat hot off the grill that are perfectly seasoned and exceptionally cooked.

La Diperie has been serving Montreal, Coaticook, and Toronto markets with an exponential number of combinations of flavours, with over 30 chocolate dips and more than 15 exquisite toppings. It has recently added ice cream cakes and will soon offer its own line of chocolate pralines, making it the preferred destination for ice cream and chocolate lovers.

With 13 locations throughout Quebec and one in Ottawa, Madisons is always looking to add to its family with the strength and support of their franchisor since 2014, MTY Group. With the negotiating power, strategic alliances, and marketing expertise MTY Group has developed over the years, Madisons benefits from a real competitive advantage in the restaurant industry.

Franchise units in Canada: 32 Franchise fee: $25K Investment required: $125K Training: Included Available territories: All of Canada, International In business since: 2014 Franchising since: 2016 CFA member since: 2017

Franchise units in Canada: 14 Corporate units in Canada: 1 Franchise fee: $50K Investment required: $1.3M Training: 6 weeks Available territories: AB, BC In business since: 2004 Franchising since: 2006 CFA member since: 2016



Manchu Wok is one of the largest oriental quick service restaurant chains in Canada and the United States. The company started in the early 1980s, and operates primarily in food courts of large regional malls and non-traditional locations. Chefs use market-fresh vegetables, and cook using the wok – the world’s oldest cooking method.

Celebrating 50 years in business, Mikes Restaurants is a franchise system of neighbourhood mid-casual restaurants. Mikes has evolved to serve a variety of classic Italian dishes, from sautéed pastas and innovative pizzas to hot sandwiches, subs, and grilled items. Mikes is one of Canada's oldest, and yet most innovative, restaurant chains.

Manchu Wok supports its franchisees every step of the way. It is involved from the start, and will remain on hand as the business progresses, always available for constant training and guidance to maintain high standards and quality. Franchisees are also provided with professional and timely marketing and communication materials.

If you have great people skills, are organized, can multi-task, and effectively supervise staff, then Mikes Restaurants wants to hear from you. Mikes prides itself on its continual development of its systems and procedures and this has made it the second biggest family-style restaurant franchise since its first store opened in Montreal in 1967.

Franchise units in Canada: 76, US: 27, International: 6 Franchise fee: $30K-$40K for 10 years Investment required: $375K-$450K Training: 2 weeks Available territories: All of Canada, US, International In business since: 1980 Franchising since: 1990 CFA member since: 1990

Franchise units in Canada: 69 Franchise fee: $45K, includes training Investment required: $300K-$700K Training: 10 weeks Available territories: QC In business since: 1967 Franchising since: 1968 CFA member since: 1997

54 Canadian Franchise Association | www.FranchiseCanada.Online




mmmuffins products are freshly baked on-site, every day, using only the finest-quality ingredients and served with freshly roasted, delicious coffee. With their extensive library of recipes, the franchise can customize your menu to suit customer preferences. The mmmuffins logo, store design, and new coffees give the mmmuffins stores a richer, more appealing taste and more attractive look. A dynamic and modern atmosphere is created through the use of granite and wood cabinetry.

Mr. Souvlaki Restaurants have been serving fresh-made Greek cuisine for 20 years. The company prides itself on its scratchmade souvlakis and tzatziki, the staples of the brand. Come check them out, they have a new look and a new vibe. If you've known Mr. Souvlaki from before, wait till you see them now!

Franchise units in Canada: 2 Franchise fee: $25K plus applicable taxes Investment required: $300K-$400K Training: Yes – 3 weeks Available territories: MB, ON, QC In business since: 1979 Franchising since: 1980 CFA member since: 1997


The franchise is looking for dedicated franchise owners who are enthusiastic and passionate about Greek food to join their team. To become a franchise owner, there will be a threestage interview and examination process. Candidates will be selected based on the following criteria: business acumen and experience, financial viability, character and attitude, effective learning and communications skills, and more. Franchise units in Canada: 17 Franchise fee: $30K Investment required: $375K-$450K Training: Yes Available territories: All of Canada In business since: 1997 Franchising since: 1997 CFA member since: 2008


When MR.SUB surfaced in Toronto in 1968, it opened the door to a healthy way of eating, especially for people on the go. Still Canadian owned and operated, MR.SUB, owned by the MTY Group, is an icon in the quick service restaurant sector, serving great food at more than 300 locations from coast to coast.

Get ready to change your tune about what you think Mexican food is! Mucho Burrito hits just the right notes with their madeto-order gourmet Mexican menu. Just one taste of their handrolled burritos, tacos, and quesadillas will tell you how much effort they put into their products.

As a MR.SUB franchisee, you’ll own and manage your own business for a reasonable investment, get access to a solid corporate support team, leverage a national marketing program, and reduce the risks and challenges of starting a business. The company offers an in-class and on-site restaurant training program and extensive ongoing support.

Can Mexican food be gourmet? You bet your burrito! And Mucho Burrito is proving it. Experience a taste of success. The fastcasual market is one of the fastest-growing segments of the food service industry. Guests are ready for a whole new upscale gourmet Mexican dining experience and Mucho Burrito will be right there to supply it.

Franchise units in Canada: 275, International: 9 Franchise fee: $25K Investment required: $275K-$350K Training: Yes Available territories: All of Canada In business since: 1968 Franchising since: 1971 CFA member since: 1976

Franchise units in Canada: 118, US: 1, International: 2 Franchise fee: $25K-$30K Investment required: $400K-$600K Training: 5 weeks Available territories: All of Canada, US, International In business since: 2006 Franchising since: 2006 CFA member since: 2001

Franchise Canada September | October 2019 55




O’Burger serves the best of both worlds: delicious gourmet hamburgers served in a timely, fast food manner, and in a comfortable and chic atmosphere. O’Burger uses the finest ingredients, such as 100 per cent Angus beef, and fresh handcut fries.

Pizza Delight started out as a small take-out restaurant in Shediac, New Brunswick and has grown to a chain of more than 80 restaurants across Atlantic Canada and Ontario. The company has found success as a family restaurant chain serving an Italian-inspired menu of pizza, pasta, and salads.

By joining the MTY Group family, franchisees are guided by a strong support system. The company provides tools and programs to ensure operational efficiency, while the marketing department provides internal strategies and local marketing activities to boost visibility and generate traffic. Beyond initial training, MTY Group offers ongoing support for as long as the franchisee is operating.

Pizza Delight focuses on finding the right partners, selecting franchisees with an aptitude for business, a proven professional track record, and a good reputation within the community. Pizza Delight provides franchisees with a training program, operational systems, a central distribution system, research and development support, and a marketing support program.

Franchise units in Canada: 5, International: 2 Franchise fee: $30K-$40K Investment required: $375K-$450K Start-up capital required: $150K Training: Yes Available territories: All of Canada, US In business since: 1979 Franchising since: 2008 CFA member since: 2008

SCORES ROTISSERIE & RIBS Celebrating 20-plus years in business, Scores is an innovative casual dining concept in full expansion in Eastern Canada and Ontario. It’s no coincidence that their range of clients is so wide and varied. “Always More at Scores” is more than a signature, it’s a state of mind. Offering guests a great experience, excellent value, and impeccable service is the priority on which Scores’ reputation has been built. Scores is always looking for franchising partners. The franchise has several areas in which they would like to open a new Scores restaurant. Franchise units in Canada: 37 Corporate units in Canada: 3 Franchise fee: $60K (includes training) Investment required: $950K-$1.3M Training: 8 weeks Available territories: ON, QC In business since: 1995 Franchising since: 1996 CFA member since: 1997

56 Canadian Franchise Association

Franchise units in Canada: 77 Franchise fee: $15K-$30K Investment required: $100K-$150K unencumbered equity Training: 3-4 weeks In business since: 1968 Franchising since: 1969 CFA member since: 1997

SUKIYAKI Established in 1988, Sukiyaki has a long-standing tradition of serving fast Japanese comfort food. The Teppan grill is the focal point, and is where the most popular teriyaki and yakisoba dishes are freshly prepared every day for customers. Sukiyaki also offers a variety of noodles, sushi, and noodle soups. Sukiyaki offers a two-week intensive training program at one of its training centres, where the highly skilled operations team will train franchisees, step by step, on everything they need to know to prepare all menu items. Franchisees will also receive extensive training on how to efficiently and effectively manage their Sukiyaki business. Franchise units in Canada: 9, International: 9 Franchise fee: $30K-$40K for 10 years Investment required: $375K-$450K Training: 2 weeks Available territories: All of Canada, US, International In business since: 1979 Franchising since: 1988 CFA member since: 2008 | www.FranchiseCanada.Online


SUSHIMAN Sushiman is a modern Japanese fusion concept offering traditional sushi rolls, as well as a wide selection of unique creations. Customers choose from a wide assortment of combos, made fresh throughout the day by passionate chefs, or from the vast à la carte selection that is guaranteed to satisfy a sushi craving. Sushiman is a great option for a fresh and healthy meal on the go. The Sushiman team supports franchisees at every stage of business development: business planning, financing, site selection, lease negotiation, training, management support, advertising campaigns, and research and development. Franchise units in Canada: 8 Franchise fee: $25K Investment required: $250K-$350K Training: 3 weeks Available territories: All of Canada, US, International In business since: 2006 Franchising since: 2006 CFA member since: 2016

SUSHI SHOP Sushi Shop’s unique approach to Japanese cuisine offers an impressive variety of delicious, nutritious meals prepared fresh daily to enjoy on the spot or to take home. Beautifully designed, Sushi Shop restaurants meet growing demand for affordable, healthier meals any time of the day with an enticing selection of delectable sushi. Sushi Shop is always searching for passionate, hardworking people who want to contribute to its growth and development as a leading restaurant brand. By joining the Sushi Shop family, franchisees will benefit from its experience and expertise, and will receive the support and guidance that one needs to operate a successful small business. Franchise units in Canada: 160, US: 1 Franchise fee: $30K-$40K Investment required: $300K-$500K Training: 4 weeks Available territories: All of Canada, US, International In business since: 2000 Franchising since: 2001 CFA member since: 2008



SushiGo is a boutique concept specializing in the preparation and sale of sushi, soups, and salads, to take out or eat in. Its mission is to help customers discover gourmet-quality Asian food at an affordable price. SushiGo also offers a large selection of quality teas, offered by cup or in bulk.

Taco Time is a Mexican restaurant that serves food quickly through food court, drive-thru, and street front locations. While continuing to expand in Western Canada, Taco Time is now awarding franchises in Ontario, Quebec, and Atlantic Canada.

SushiGo has several locations in Ottawa and Gatineau, but the franchisor doesn’t compromise when it comes to putting quality before quantity. A SushiGo has to be backed by committed, passionate people, or it won’t open. That’s why they’re looking for more than just investors – they’re looking for ambassadors.

With plans to expand all across Canada, there are plenty of opportunities for hard-working and driven business people to enjoy the security and support provided by Taco Time. The franchise’s mission is to make money with their franchisees, rather than off their franchisees. That’s why the average tenure of a Taco Time franchisee is 15 years.

Franchise units in Canada: 3 Franchise fee: $30K-$40K Investment required: $300K-$500K Training: 2-3 weeks (depending on experience) Available territories: ON, QC, US In business since: 2007 Franchising since: 2008 CFA member since: 2008

Franchise units in Canada: 127 Franchise fee: $30K Investment required: $375-$525K Training: Yes Available territories: All of Canada In business since: 1978 Franchising since: 1978 CFA Member since: 1997

Franchise Canada September | October 2019 57




Tandori serves Indian cuisine made with recipes inspired by the traditional “Tandori” Indian oven cooking style. Their mouthwatering curries, marinated meats, and vegetables are prepared in specialized equipment that allows Tandori’s easy-to-operate restaurants to serve gourmet traditional Indian cuisine in a modern quick service format. Tandori prepares traditional recipes, which were carefully developed by three generations of award-winning chefs from India.

TCBY stands for The Country’s Best Yogurt. That sentiment was true back when the franchise started in 1981 and is still true nearly 40 years later. TCBY continues as the frozen yogurt category leader in the $8 billion “FroYo” industry, with impressive brand awareness that’s over 90 per cent.

The largest Indian franchise restaurant chain in North America, Tandori continues to add original menu items that incorporate the latest food trends. Franchise units in Canada: 12, International: 1 Corporate units in Canada: 1 Franchise fee: $30K-$40K Investment required: $375K-$450K Training: Yes Available territories: All of Canada, US, International In business since: 1979 Franchising since: 2008 CFA member since: 2008

THAI EXPRESS Thai Express is the leading quick service Thai restaurant brand in North America. The Thai Express vision of success is to exceed customer expectations by offering an interesting variety of authentic Thai food prepared and served by well-trained and motivated staff. Thai Express provides continuous support and professional guidance to all franchisees from the early stages of training and development, all the way through to the exciting opening day and beyond. Thai Express offers a two-week intensive training program at one of its training centres in Quebec or Ontario for all new franchisees and chosen staff, which focuses on food preparation and operations. Franchise units in Canada: 294, US: 9, International: 18 Franchise fee: $30K-$40K Investment required: Mall: $375K-$450K Street: $450K-$575K Training: Yes Available territories: All of Canada, US, International In business since: 1979 Franchising since: 2000 CFA member since: 2008

58 Canadian Franchise Association

TCBY isn’t just about making great frozen yogurt; the franchise also believes it’s their job to provide franchisees with the infrastructure, resources, and industry experts they need to help them open and operate a successful business that will bring them joy for years to come. Franchise units in Canada: 37 Franchise fee: $25K Investment required: $175K-$200K Training: Yes Available territories: All of Canada In business since: 1979 Franchising since: 1992 CFA member since: 2008

THAÏZONE Founded in Quebec City in 2007 by locals, Thaïzone rapidly established a strong position in the quick service restaurant market throughout the old city. Thaïzone prides itself on highquality ingredients, delicious recipes, and outstanding customer service. The goal is to offer fast, fresh, and nourishing Thai meals as a great alternative to fast food. Thaïzone is becoming increasingly popular thanks to its focus on superior product quality and providing outstanding customer service based on a multi-service concept: restaurant service, takeout orders, and drive-thru service. On top of this, its marketing strategies and recipe selection will keep customers coming back for more. Franchise units in Canada: 41 Franchise fee: $30K Investment required: Approximately $300K to $425K Training: 1 month Available territories: All of Canada, US, International In business since: 2007 Franchising since: 2008 CFA member since: 2014 | www.FranchiseCanada.Online


TIKI-MING Tiki-Ming is one of Canada’s pioneers in the Chinese quick service industry. Since 1983, Canadians have enjoyed the delectable tastes of Tiki-Ming’s cuisine. Tiki-Ming offers an extensive menu of authentic Chinese dishes made with only fresh ingredients served fast and hot. Tiki-Ming is continuing to grow in the restaurant services industry and is looking for dedicated franchise owners who are excited and passionate about Tiki-Ming food to join its team. Tiki-Ming proudly serves customers in more than 40 locations, in the provinces of Ontario, Quebec, Alberta, and British Columbia. The brand has also expanded internationally, with locations in Bahrain, Qatar, and Morocco.

TIMOTHY’S WORLD COFFEE Since 1975, when Timothy Snelgrove and his wife Theresa opened the first Timothy’s coffee shop, quality was always behind this brand. Over the past three decades, coffee lovers across Canada have continued to watch Timothy’s World Coffee make no exceptions when it comes to the passion and commitment of providing the world’s finest coffees. Timothy's offers over 30 selections of Straight Origin, K-Cups, flavoured, Estate, and ethical coffees that are unique or rare purchases. Every beverage is prepared in cafés and is served with premium pastries and sandwiches to exemplify the company’s passion for the highest quality Arabica coffee available.

Franchise units in Canada: 28, International: 10 Corporate units in Canada: 1 Franchise fee: $30K-$40K for 10 years Investment required: $375K-$450K Training: 2 weeks Available territories: All of Canada, International In business since: 1979 Franchising since: 1983 CFA member since: 2008

Franchise units in Canada: 33 Corporate units in Canada: 8 Franchise fee: $25K plus applicable taxes Investment required: $300K-$400K Training: Yes – 3 to 4 weeks Available territories: AB, MB, NB, ON, QC In business since: 1975 Franchising since: 1979 CFA member since: 1997



TOSTO Quickfire Pizza Pasta is a boutique fast-premium concept created with one goal in mind – to bring handcrafted Romano pizzas and fresh-made pastas to the mainstream. The concept’s food is real, generous, honest, and addictive. Their pasta noodles are made on-site every day from scratch and their Romano pizza dough is baked fresh daily in-house.

Tutti Frutti Breakfast & Lunch is a premium breakfast and lunch restaurant with a complete selection of breakfast plates from traditional to fresh fruit plates. For the past 20 years, Tutti Frutti has been inviting people of all ages to rendezvous with the delicate pleasures of having breakfast together.

TOSTO is always on the hunt for great franchise partners to help expand the concept. They’re not looking for pure investment partners, they’re eager to build partnerships strengthened by the expertise, passion, and special knowledge of both franchisor and franchisee. Franchise units in Canada: 1 Corporate units in Canada: 1 Franchise fee: $25K Investment required: $500K-$800K Training: 1 month Available territories: All of Canada, US In business since: 2015 Franchising since: 2015 CFA member since: 2016

Taking their time to prepare exquisite meals made with the freshest ingredients combined with a craftsman’s legendary passion gives Tutti Frutti the chance to witness the power of everything the earth has to bring to our lives. Tutti Frutti Breakfast & Lunch encourages those wishing to learn more about franchising opportunities to contact their franchising department. Franchise units in Canada: 32 Corporate units in Canada: 5 Franchise fee: $35K-$40K Investment required: $500K-$650K Training: Yes Available territories: All of Canada, US, International In business since: 1992 Franchising since: 1996 CFA Member since: 2008

Franchise Canada September | October 2019 59




Valentine has been established throughout the province of Québec since 1979 and is recognized for its famous hot dogs, homestyle French fries, and poutines.

Vanellis has been serving fresh Italian food for over 30 years. Their selection of pizzas and made-to-order pastas are prepared with the freshest and healthiest ingredients. The franchise offers their customers classic, traditional Italian food as well as new twists on old favourites, so there’s sure to be something to satisfy everyone in the family.

Franchise units in Canada: 95 Franchise fee: $25K Investment required: $250K-$300K Training: Yes Available territories: All of Canada In business since: 1979 Franchising since: 1984 CFA member since: 2008

Vanellis is a highly successful fast food franchise dedicated to offering fresh Italian food to those with today’s fast-paced, health-conscious lifestyle. Vanellis is focused on expanding their network of franchises without compromising their dedication to giving consumers a fast and freshly-prepared meal at an affordable price. Franchise units in Canada: 14, International: 51 Franchise fee: $30K-$40K Investment required: $375K-$450K Training: Yes Available territories: All of Canada, US, International In business since: 1979 Franchising since: 2003 CFA member since: 2008



Vie & Nam is a concept wrapped around fresh home-style Vietnamese favourites served in a fast and trendy environment at affordable everyday cost. Vie & Nam strives for excellence, and takes great pride in the food that it prepares. Therefore, all items are prepared fresh using only the best ingredients.

Villa Madina offers authentic Mediterranean cuisine. Enjoy their succulent chicken or beef shawarma in a pita or as a full meal – all of Villa Madina’s meats are Halal certified. The franchise also offers a number of vegetarian favourites, like falafels, or customers can choose from a wide selection of fresh Mediterranean-style salads.

Born in 2008, Vie & Nam wanted to share Vietnamese culture, and blend it with today’s trends. Healthy, simple, and full of flavour is what Vie & Nam is all about (vie=life, nam=abundant). Franchise units in Canada: 3 Franchise fee: $30K-$40K Investment required: $300K-$400K Training: Yes Available territories: All of Canada, International In business since: 1979 Franchising since: 2008 CFA member since: 2008

60 Canadian Franchise Association

With locations in major shopping centres, office towers, and street-front locations, Villa Madina is dedicated to offering fresh Mediterranean food to everyone. As part of the Villa Madina family, you will benefit from the support and expertise of the franchise’s dedicated team. Villa Madina currently has franchising opportunities in Ontario and Alberta. Franchise units in Canada: 39 Franchise fee: $30K-$40K Investment required: $375K-$450K Training: Yes Available territories: AB, ON In business since: 1979 Franchising since: 2003 CFA member since: 2008 | www.FranchiseCanada.Online


WASABI GRILL AND NOODLE Wasabi Grill and Noodle is a new, contemporary quick service Japanese concept. Wasabi is a dynamic and exciting brand that caters to a market of increasingly sophisticated customers demanding the latest and greatest in the food industry. Wasabi Grill and Noodle is committed to providing a premium Japanese Teppan-style quick-service experience. Prepared fresh daily, menu items use only the finest and freshest ingredients. Wasabi Grill and Noodle stands behind the quality and authenticity of its food, and its modern, sophisticated, and sleek design sets it apart from the competition. Franchise units in Canada: 2 Franchise fee: $30K-$40K for 10 years Investment required: $375K-$450K Start-up capital required: $200K Training: 2 weeks Available territories: All of Canada In business since: 2013 Franchising since: 2015 CFA member since: 2015

THE WORKS GOURMET BURGER BISTRO The WORKS Gourmet Burger Bistro is an award-winning, wildly popular full-service restaurant that began in Ottawa in 2001 and is known for its gourmet burgers, fresh cut fries, cool classic shakes, and ice-cold beer. Franchisees with previous experience can be Owner Operators, where they act as the General Manager of a location. There is also the option to act as an Owner, which involves adding someone to the ownership group who has deep restaurant management experience. Training and ongoing support is provided for guidance on aspects such as store design, construction, and location, including access to the senior management team. Franchise units in Canada: 23 Corporate units in Canada: 4 Franchise fee: $45K Investment required: $650K-$950K Start-up capital required: $400K-$550K Training: Up to 12 weeks Available territories: AB, BC, MB, ON, SK In business since: 2001 Franchising since: 2010 CFA member since: 2011

Congratulations! Akber & Rozina Dewji. Mr. Lube Franchisee of the Year. Long time franchisees, Akber & Rozina Dewji with 13 stores in the GTA have consistently demonstrated excellence in franchise operations, marketing, training and support. This commitment to excellence together with their leadership and brand pride make them Mr. Lube’s franchisee of the year. Everyone at Mr. Lube congratulates them on their achievement.

® Reg. TM/MD of ML Royalties Limited Partnership, used under license.

Franchise Canada September | October 2019 61

Top 6 reasons why entrepreneurs choose Angelic Treasures franchises. Sponsored by Angelic Treasures Christian Daycare Franchise

1. Our team of professional realtors will help you find a location that is suitable and primed for Child Care success. 2. Our Franchise Directors will help you with the layout of your centre (including providing you with a complete list of vendors and suppliers). 3. Our easy to use internal software system will help you keep all your financial matters organized. 4. Our Ministry Consultant will guide you and provide you with the documents to apply for the Ministry license to operate your Angelic Treasures Daycare Centre. 5. Our Professional Legal Team is available to guide you on your business-related legal matters. 6. Finally, our Trainers will provide you with all your policy manuals and take you through an intensive one week training session to ensure that you are ready for success. You will be able to observe operations in the Head Office centre in Mississauga.

We are a Christian Daycare Franchiser that have a unique business model.

enquire today!

Our franchise has available locations In Alberta, Scarborough, Thunder Bay, North York, and many other parts of the GTA and across Canada. We help you every step of the way and provide extensive training.

EMAIL: Simple. Affordable. Gratifying.

Growing Together™

with Franchising and the CFA The Canadian franchise industry is fuelled by everyday Canadians


uilding local communities is at the heart of the franchise business model, and everyday Canadians should be aware of this model and the pivotal role it plays in our local economies and society. From coast to coast, Canadians across the country interact with franchises daily. Whether it’s dropping their kids off at daycare, enjoying their morning coffee, picking up their dry cleaning, or grabbing a bite to eat, the franchise model is as much a part of everyday Canadian life as the local hockey rink. As Canadians go about their day-to-day lives, how franchises are fuelling local economic growth and community building is often not top of mind.




While individual franchise units represent established or emerging national corporate brands, the franchisees behind them are entrepreneurs and small business owners who often live and work in the communities they serve. As local business owners, franchisees build their teams from within the community, recruiting, hiring, and employing local talent to drive the growth of their franchise unit. This is what the franchise business model and the concept of Growing Together™ is all about. How the CFA serves everyday Canadians The Canadian Franchise Association (CFA) seeks to use the power of the franchise business model to help everyday Canadians achieve the dream of building their own business. When Canadians achieve this dream, communities are built. As the steward of the Canadian franchise community, the CFA does more than just provide services to individual franchise systems. The CFA is successful when its members are. The CFA provides our more than 700 corporate members valuable resources in advocacy and government relations, lead generation, and education to help them grow and prosper. From there, the benefits of franchising’s success in Canada is passed along to everyday hardworking Canadians with an entrepreneurial spirit and a drive to succeed. As highlighted in the CFA’s 2019 Economic Impact Report, franchising is the 12th largest industry in Canada, and is well on its way to becoming 11th. Franchising spans across the country in almost every community, with 76,000 franchise locations. Perhaps most importantly, franchising keeps Canadians working. Our industry employs almost two million Canadians. The franchise model is found in almost every sector and industry of

Franchise Canada September | October 2019 63

business. The average Canadian interacts with three to five franchises every day. Stop and think about that: coffee, daycare, dry cleaning, lunch, haircuts, manicures, shopping, dinner – it’s all been franchised. Together, we broke through the $100 billion mark. That’s what franchising contributes to the Canadian economy each year. Connecting prospective franchisees with opportunity While the CFA aims to serve our members by providing the tools and resources they need to grow and thrive, their success hinges on their ability to build solid relationships with franchise partners. To help drive this success, the CFA provides a variety of tools designed to help build stronger franchisee-franchisor partnerships: • Franchise Canada Educating Canadians about the benefits of the franchise model by sharing the success stories of both franchisors and franchisees across all platforms: print, digital, podcasting, and video. Franchise Canada also provides howto articles, franchising tips, and advice from franchise professionals to help in making franchising decisions.

64 Canadian Franchise Association | www.FranchiseCanada.Online

• With hundreds of franchise opportunities in Canada, is the most comprehensive online directory of legitimate franchise business investments available. The platform makes searching for a franchise easy – you can find franchises by company name, location, investment or industry. • Official CFA Starter Kit for Franchising Success Designed specifically for prospective franchisees, the Starter Kit has the resources prospective franchisees need to invest in a franchise. These resources provide education about the franchise business model, franchising opportunities, and how to conduct proper franchise due diligence. The Starter Kit, which can be found at, includes the Franchise Canada Annual Directory, a one-year subscription to Franchise Canada Magazine, the CFA Guidebook Series, Franchising Demystified: The Definitive Franchise Handbook by Wayne Maillet, and an in-depth Checklist for Franchisees. • Franchise Canada Shows Hosted by the CFA in major cities across Canada, including Toronto, Montreal, Calgary, Edmonton, and Vancouver, The Franchise Canada Show is the perfect place for prospective franchisees to begin their new business search or to finalize the decision-making process. These shows provide Canadians with the opportunity to meet face-to-face with franchisors and to learn about their proven business opportunities.




• Franchise Support Service Suppliers Behind every successful franchisee is a group of franchise professionals, each with specific knowhow. The CFA has a large membership of franchise support service suppliers in more than 20 categories, all with one mission: to provide prospective franchisees with the specialized knowledge and guidance they need to succeed with franchising. Before investing in a franchise system, you’ll want to add professionals to your franchise support team, such as franchise lawyers, accountants, bankers, consultants, and insurance brokers. Franchising is ultimately about people. It's about everyday Canadians working in partnership, sharing success, and Growing Together™. At the CFA, we serve people in the Canadian franchise community by providing support, learning resources, and growth opportunities.

1-866-346-4537 | BATONROUGE.CA

Franchise Canada September | October 2019 65

Are you franchising in Canada? Join Canada’s largest franchise community and we’ll grow your business together!


Lead Generation




Discover all the benefits of CFA membership! Contact Angela Bennett at 800-665-4232 ext. 296 or Learn more at


is pleased to present

a Special Franchise Focus on the


Featured in this edition: Academy for Mathematics & English..........................68 & 69

Eye Level............................................................................................ 73

Megamind Abacus Academy.....................................................71

Oxford Learning............................................................................. 75


Kids are our future, and it’s never too early to ensure they’re soaking up all of the knowledge and nutrients they need to sprout into successful youngsters. That’s exactly where kids and education franchises come in. Franchises across the country are stepping up to provide the educational, nutritional, and recreational opportunities our youngest generation needs to meet its full potential. Franchises centred in the kids and education sector are the perfect fit for franchisees who love working with children, have business experience, and are passionate about preparing Canadian youth for the future, especially when it comes to tutoring and education. Keep reading to learn more about the enlightening opportunities available in this sector today!

Franchise Canada September | October 2019 67

LAUNCH BONUS $5,000 Ad Spend

“Launch A Business That Transforms Students’ Lives Every Day” Over 25 years, we’ve created 10,000+ student success stories across Canada at 40+ centres & transformed franchisees’ lives from coast to coast!


re you next?

Wouldn’t it be amazing to wake up every morning knowing you are doing important work worth doing, while being well compensated for it? This ideal, where you can combine passion and profit, is possible for you as an Academy franchisee. When we ask our franchisees why they selected us, over our competitors, here are some of the Top Reasons Franchisees Provide For Choosing Us Over Our Competition:

1. Authenticity

We're a family run company. We’re not a sprawling, faceless corporation. You'll personally meet and know the founders and their family members. In fact, these same people will help you succeed, every day - and are always accessible with a single phone call or email.

2. Our Programs Lead to Better Grades Startlingly Fast!

This means your students in your centre will be delighted with their success! On average, our unique SK to grade 12 math teaching system allows students to advance 2X to 5X faster than in a regular school classroom. In other words, in 6 months, our students advance 1 to 2.5 FULL GRADE LEVELS in their mastery of a subject. That kind of pedagogical power becomes yours as an Academy franchisee. And, based on the largest education intervention study ever conducted in the US system, our Super Readers and Lil' Math Whiz instructional systems are proven to be the MOST EFFECTIVE ways to teach young kids early reading and math ever devised.

-Dave & Karen Scicluna (Glen Abbey, Oakville)

3. Our Unique Teaching Format

Your students will work in private learning workstations where they will suffer none of the distraction or peer pressure of the traditional classroom setting where kids are often afraid or embarrassed to speak up! With tutors in a 4 to 1 ratio standing ready and available at all times, your students will receive lots of 1-on-1, on-demand, near instant assistance, as they progress through their customized learning plans - based on their pre-diagnosed strengths and learning gaps determined at the time of their enrollment. Your students will leap ahead - and they’ll love it!

Each and every franchisee matters to us, deeply. You'll never be just one of X new units we launched last week or a rounding error in a spreadsheet. Our franchisee support is second to none!

“With strong support from the corporate office, we are improving students’ futures and we have earned financial freedom with more free time!”

of students in Canada - over 25 years - we're now widely known as the Math Tutoring Specialists in many regions of the country! Parents turn to us for their tutoring needs. You get to be the beneficiary!

What's more, all our teaching systems are all modularized and systematized so you just plug your students into our curricula and instructional frameworks, and they start seeing magical results right away. It's entirely turnkey and easy to oversee. We give you the systems. You take credit for better student grades and soaring self confidence - in record times! Having helped "multiple generations"

Access our FREE 10-minute Video Presentation to “step inside the shoes” of an Academy franchisee to learn more… (See next page for more details)

4. You're in business for yourself but you're never alone.

Starting a new franchise can seem quite daunting. We try to entirely eliminate that perception for you!

Tutoring That Works!! That's why we offer no-stone-unturned world-class training from our Corporate Office team to get you started, and then on-going support any time you need it from a team with 350 years of combined experience in the education and tutoring industries and a quarter century of experience in Canada! We'll be there to guide you to success, every step of the way. To get you started, you'll get 3 weeks of blended "in-person" interactive workshop training complemented by "online" training modules for at home review and reinforcement of what you've already learned in person. Worried you might miss something? Review it again online at home as many times as you like to master it. Once training is over, you'll also have on-going access to an exhaustive online video library of training modules for convenient just-in-time learning, while you are operating your centre! Everything is self-paced and catered to your specific needs - just like our tutoring programs!

our Corporate Office coaching team to your franchise location in real time. It allows us to mentor and guide you and your operation to success every day! You'll never feel unsure or alone - our expert guidance will be accessible to you whenever you need us!

constantly receive new parent inquiries via proven social media, SEO, PPC, newspaper, flyer, PR, and mall promotion methods - already honed and perfected across the country!

6. Our “Blast Off" Launch Support Program

The good news is that we have this down to a science! After 25 years in this business, we've identified certain consistent "success archetypes" that have emerged amongst our most successful franchisees - call it our secret source selection process. Based on a set of quick online personality assessments, we can tell you if you fit one of these success archetypes. If you don't, we'll respectfully let you know. Your success is too important to us!

We also offer our "Blast Off" Launch Support Program for the launch of your centre, so you hit the ground running! Our team will be present with you at launch and will even help you enroll your first students and provide weeks of on-going intensive support! You might be a fledgling at first, but we'll teach you to soar!

“The Academy for Mathematics & English franchise has maximized my potential by having a great system and offering amazing support to me. I am glad to have started my entrepreneurial journey with them.”

5. The Brain.

You’ll have our own team wired right into your location! To ensure you are supported every step of the way, we'll also literally wire your centre directly into our corporate nervous system through "The Brain." The Brain is our online operations management system which connects

-Saman Aghsaei (York Mills Gardens & Leaside Village)

7. Robust Lead Generation and Parent Inquiries!

We’ve mastered how to generate lead flow in this market, so your location will

WANT TO LEARN MORE? If you’re interested in building a life of prosperity for yourself by helping kids succeed, explore this extraordinary opportunity of life as an Academy franchisee via our FREE 10-minute “Step Into The Shoes Of An Academy Franchisee” Franchise Video Presentation:

GET A $5,000 Ad LAUNCH BONUS! Only with this ad. Apply before Nov 30th &, if accepted, we'll give you an EXTRA $5K in ad spend for your launch!

8. We Tell You If You’re A Good Fit For Success.

9. PRIME CANADIAN LOCATIONS still available!

When it comes to individual centres, over the last decade we've focused on organic centre growth, in close proximity to our support offices in the Greater Toronto Area! This means that, if you qualify, we still have some "prime" Toronto based and surrounding territories available for which we receive leads every day that we cannot service. After a decade of focusing our development primarily in Southern Ontario, we are now opening up individual territories across Canada, as well as Masters! All of Alberta and Newfoundland are already taken.

“Like many immigrants, the retirement fund generated by the pension plan would have been insufficient for a relaxed old age. So we decided to join this franchise. It is the best decision we made. Just do the math. You'll see.” -Rudy Durkovics (Tower Hill, Richmond Hill)

“Hands on training, endless support and a promising future, I am glad I found the Academy!” -Sunny Zhan (Shopper's World, Brampton)

Contact: 1-855-444-6284

Experience what it’s like to run your own Academy, as our next happy franchisee!


Kid-Focused Franchises: Get to Know Your Clients


families with children in Canada

British Columbia

(Statistics Canada)

716,770 Manitoba






Nova Scotia




the median total income of Canadian families with two or more children. (Statistics Canada)


the average expenditure on education by all households in Canada in 2016. (Statistics Canada, 2016)



(2012 Ipsos Reid survey)

(2008 Ipsos Reid survey)

of parents say that they don’t have as much time as they would like to spend helping their child learn.

Most youth feel that they have better educational opportunities than their parents: (Statistics Canada, 2018)





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of Canadian parents agree that more preparation for the workforce is necessary due to increased competition.


Who receives tutoring?

Students who are already doing well academically and want to retain or build on that edge, and students who want to boost their understanding of the subject matter and their grades.

The Popularity of Tutoring While tutoring and supplemental education is growing in popularity in Canada, in other parts of the world it’s a regular part of students’ educations. According to the United Nations Educational Scientific and Cultural Organization (UNESCO)’s International Institute for Educational Planning:

50% 50% of public school students in Brazil receive supplemental tutoring.

70% 70% of students in Japan receive tutoring by the time they finish middle school.


Observed Benefits of Tutoring

While the overall academic outcomes of tutoring can vary from student to student, studies have found some common advantages that may be gained, such as: • An encouraging effect on self-confidence • A more positive attitude towards the subject matter being studied • Reduced anxiety due to the one-on-one or small group format (Canadian Council on Learning’s 2007 Survey of Canadian Attitudes toward Learning

Why tutoring?

According to the UNESCO International Institute for Educational Planning, students report a variety of reasons for seeking supplemental education. They include: • To prepare for important exams • To review and build on regular studies • To combat underachievement in school of all Canadian • To study subjects not taught in school parents say they • To receive individual attention would hire a tutor. • Because parents are not able to assist (particularly with more advanced subjects and grade levels)


(UNESCO International Institute for Educational Planning,


70% of Korean students are tutored, with the majority receiving it while in elementary school.






The most common subjects students seek tutoring for are languages, mathematics, and sciences.

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the growth of businesses offering tutoring services has quintupled over the past 30 years (The Transformation of Private Tutoring: Education in a Franchise Form by Janice Aurini and Scott Davies, Department of Sociology, McMaster University) | www.FranchiseCanada.Online

33% of parents with children aged five to 24 have engaged the services of a private tutor or a tutoring company to assist their child with reading and/or writing, math, science, or other subjects. (The Transformation of Private Tutoring: Education in a Franchise Form by Janice Aurini and Scott Davies, Department of Sociology, McMaster University, and the Canadian Council on Learning’s 2007 Survey of Canadian Attitudes toward Learning Reports/SCAL/2007Archive/SCALStructuredTutoring.html)


200 to 500%

The Rise of Canada’s After-School Tutoring Industry

Growth of tutoring businesses in Canada between 1990 and 2004. This growth outpaced the aging of Canada’s school-age population, according to experts, who have called the rise of after-school programs “revolution.” (The Globe and Mail)

Enrolments in after-school programs are on the rise. From tutoring programs that aim to sharpen students’ mathematics skills to soccer camps, more and more parents across Canada are turning to education and tutoring franchises to supplement their day-school education.


The number of Ontario parents who reported having purchased tutoring in past three years. (2015 University of Toronto Study)


The estimated value of Canada’s tutoring industry. Canada is home to a wide range of franchises that provide afterschool tutoring and supplemental education to students of all ages, from kindergarten, all the way up to high school. The most common subjects students seek tutoring for in Canada are English, mathematics, and science. (The Financial Post)



(Statistics Canada)

(Statistics Canada)

The average expenditure on education by all households in Canada in 2015.

The number of employers in Canada’s educational services industry.


The number of educational services established in Canada as of 2016. (Statistics Canada)

74 Canadian Franchise Association | www.FranchiseCanada.Online


Child Care in Canada 39 %

54 %

54% of Canadian parents 39% of parents with with children under the age of school-age children (5-14 years) four used non-parental child used non-parental child care. care in 2011. In 2012, there were full- or part-time centrebased child care spaces for only 22.5% of Canadian children aged 0-5 years. This was a small increase from 21.8% coverage in 2010. Although the coverage rate has been creeping up steadily, there is still a very sizeable gap between need and provision.

2010 2012

86 %

98 %

86% of parents using child care arrangements did so on a regular basis.

98% of parents were very satisfied or satisfied with their child care arrangements. (Statistics Canada)

21.8% 22.5%

(Moving Child Care Forward by Carolyn Ferns and Martha Friendly, Joint Initiative of the University of Guelph and University of Manitoba)



Helping Canadian Children & Families Since 1984

International Brand Recognition

Unparalleled Training & Support System

Proven Success Record

Award-Winning Marketing Team

Personal Fulfillment & Financial Security

1.888.559.2212 ext. 115


Franchise Canada September | October 2019 75


Parents Turning to Private Tutoring in Ontario

The use of private tutors has been on the rise in Ontario in recent years, with more parents looking to purchase private tutoring to supplement their child’s education. Here, we take a look at how the percentage of parents who purchased private tutoring has evolved over the past decades, from 2002 to 2015.

Have you purchased private tutoring for your children over the past three years? 2002

2004 YES












77% 2015





(Public Attitudes Toward Education in Ontario 2015, the 19th OISE Survey of Educational Issues)

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2007 | www.FranchiseCanada.Online





Diverse Tastes Franchise systems that are taking Canadians on a global culinary adventure BY KYM WOLFE

Canada is one of the most diverse nations in the world. There’s perhaps no better measure of a nation’s ethnic diversity than its food offerings. Take a stroll down any major street in the country – from Halifax to Vancouver - and you’re sure to find a wide range of global flavours when you’re looking to grab a bite to eat. From a trip south of the border to Mexico to the blue seas of the Mediterranean, in Canada, a global culinary adventure is never too far away. Here, Franchise Canada looks at a group of franchise systems that are serving up tastes from around the world.

Franchise Canada September | October 2019 77


Box Concepts Food Group Box Concepts Food Group’s franchises serve high-quality, freshly prepared food in a fast casual environment. Wok Box Fresh Asian Kitchen offers flavours and favourite dishes from more than 10 Asian countries; Firecrust Custom Salads + Pizzas offers traditional Neapolitan pizza, salads, and shakes; and Hon’s Wonton House offers authentic Cantonese wonton that you’d find on the streets of Hong Kong. “We stick to a simple and focused menu in each concept, which provides the food variety and guest experience of the specific core international food origin we are built around,” says Box Concepts Food Group CEO Lawrence Eade. Wok Box opened in Edmonton in 2004, and now has more than 65 franchises across Canada. Firecrust followed in 2015, then Hon’s in 2018. All brands are expanding their geographical reach: Wok Box in the Prairies, Maritimes, and in Ontario’s mid-market cities; Firecrust in British Columbia, Alberta, and Saskatchewan; and Hon’s in the Greater Vancouver area. “As the overall retail landscape changes from in-store to online/e-commerce shopping, restaurants will be that place where customers physically come to have an experience,” says Eade. “So a large long-term benefit of running a food franchise of Box Concepts is that you will not be overtaken by e-commerce tomorrow.” The primary challenge for the restaurant sector is recruiting, training, and keeping good staff, says Eade. “It is a very competitive marketplace, and employers need to provide a great workplace environment to win out over the competition. Franchises that do this well will succeed. We have a number of employee-focused programs that help franchisees recruit new crew members and train them for advancement and retention.” Successful franchisees are self-motivated, energetic, personable and customer-centric, and have a passion for the business, says Eade. “We can train the systems, but we cannot train personalities.” Initial training includes three weeks at a brand-spe-

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cific corporate training location, and three weeks on-site in the new store. After launch, there is continued support, including monthly webinars and frequent site visits. Each brand has a dedicated go-to person for operations, and a marketing team that consistently generates content for feature programs, local marketing, targeted social media campaigns, and in-store influencer events. “We are partners with our franchisees from the moment a franchise is awarded. We understand that our true customer is our franchisee, and we treat them as we want them to treat their customers,” explains Eade. FIRECRUST CUSTOM SALADS + PIZZAS STATS Franchise units in Canada: 6 Franchise fee: $30K Investment required: $325K-$450K Start-up capital required: $150K Training: 6 weeks Available territories: AB, BC, MB, NB, NL, NS, ON, PE, SK In business since: 2015 Franchising since: 2015 HON’S WONTON HOUSE STATS Franchise fee: $30K In business since: 2018 Franchising since: 2018 CFA member since: 2018 WOK BOX STATS Franchise units in Canada: 60 Corporate units in Canada: 1 Franchise fee: $30K Investment required: $185K-$437.5K Start-up capital required: $150K Training: 4-8 weeks Available territories: AB, BC, MB, NB, NL, NS, ON, SK, US, International In business since: 2004 Franchising since: 2005 CFA member since: 2009 | www.FranchiseCanada.Online

DIVERSE TASTES La Carnita After spending time on the U.S. west coast, Andrew Richmond missed the Mexican street food that he’d enjoyed in the Mission District of San Francisco. So he opened a restaurant in Toronto that combined his strong passion for that cuisine with his equally strong passion for art and music. The result: La Carnita, a unique setting where patrons listen to mix tapes while enjoying a menu that ranges from churros, chorizo, and chicken to cocktails and beer. “All of our restaurants are designed with the help of artists, and tap into the local creative community,” says Richmond, who co-owns the chain that now has six locations in Canada, one in the U.S., and one in Dubai. “The music is centred around new and old-school hip-hop, and the atmosphere is young and vibrant. There is a pop culture forward energy that comes through.” While every location looks slightly different, and menus vary, the basic premise is the same: fun and fastpaced, with seating for 75 to 100 people, and a scratch kitchen where incredibly good food is made in-house. Finding quality staff, especially back of house, can be challenging, says Richmond. “It’s all about treating people well so that they want to be there.” The franchise has supports in place to help new franchisees, and has even been known to “send in some warm bodies, if required.

We outlay a lot of support up front and ongoing to help with their journey.” The ideal franchisee has a passion and verve for the brand, restaurant experience, good people management and customer service skills, and the operating skills that are crucial to running a business efficiently. Richmond says La Carnita has no targeted new locations – it will depend on the people applying to be franchisees and whether they’re a good fit for the brand. Successful franchisees will be prepared to commit the time and work needed to make their new locations flourish, says Richmond. “At the end of the day, it’s all about service, and creating an experience.” LA CARNITA STATS Franchise units in Canada: 5, US: 1, International: 1 Corporate units in Canada: 1 Franchise fee: $40K Investment required: $700K-$2M Start-up capital required: $350K-$1.65M Training: Comprehensive initial training; pre and post onsite training; and ongoing support Available territories: All of Canada, US, International In business since: 2011 Franchising since: 2015 CFA member since: 2016

Franchise Canada September | October 2019 79


Mr. Greek Since its first location opened in 1988, Mr. Greek has taken its Toronto Greektown roots and planted them throughout the Greater Toronto Area. More than 30 years have passed since its inception, and Mr. Greek is now reinvigorating the brand in preparation of a fiveyear expansion plan that will see growth in Ontario, Alberta, and Saskatchewan. Peter Rakovalis, VP, franchise development & operations, says that Mr. Greek will open eight to 10 restaurants in each of the next three years, then 15 to 20 per year over the subsequent two years. Some growth will come from existing franchisees becoming multi-unit owners, as the company views its franchisees as crucial business partners, and has a policy of supporting growth from within. The ideal franchisee values great food, great service, and profitability. New franchisees receive everything that is needed to succeed – from the initial eight weeks of comprehensive training “from the heart of the house to front of house,” says Rakovalis, through on-site coaching and guidance in advance of and after opening. Franchisees then have access to regular visits from the operations team, quarterly regional meetings, and annual conferences.

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“We have a very strong business model, a menu that speaks to all food preferences, and Greek food caters extremely well,” says Rakovalis. Catering is a strong revenue stream for Mr. Greek franchises, and the premium fast casual concept also generates robust in-restaurant and home delivery sales. It was one of the first restaurants to voluntarily list calories on its menus, and to ensure there were no tenderizers, chemicals or MSG added to the food. Primarily, says Rakovalis, the franchisee must love the food. “Everybody loves a good Greek meal. If you love our food, you will really love our brand.” MR. GREEK STATS Franchise units in Canada: 16, Other: 3 Corporate units in Canada: 6 Franchise fee: $35K Investment required: $350K-$500K Start-up capital required: Starting from $150K Training: 8 weeks training, ongoing support Available territories: All of Canada, International In business since: 1988 Franchising since: 1993 CFA member since: 1997 | www.FranchiseCanada.Online

DIVERSE TASTES Pacini Almost 40 years ago, a tiny spaghetti restaurant, La boîte à spaghetti, opened in Quebec City. That was the starting point for a fine casual Italian restaurant chain, rebranded as Pacini in 1984, that is firmly established in Quebec and Alberta, and is now set to expand both east and west, into New Brunswick, Ontario, and British Columbia. “Our culture attracts a specific type of franchisee,” says Nathalie Lehoux, Happy President. “Happiness at work has always been important, and this is a culture we have been working on. We want franchisees who are committed to taking care of the happiness and wellbeing of people – their staff and their guests.” Additionally, she says, the ideal franchisee will love the Italian table, be a passionate host and rigorous manager, and have a sense of humour. The franchise offers a proven operations model, eight weeks of initial training for the manager, and specific training for other staff, with training and coaching taking place on-site at the new location. Restaurants are supported by marketing, HR, accounting, and other services on an ongoing basis. “Our main role is to support our franchisees in their restaurant’s operations,” says Lehoux. The lack of human resources is a challenge for all restaurants, says Lehoux, and she predicts that will

continue for the next 10 to 15 years. Pacini has a recognition plan that rewards different aspects of staff performance across all restaurants, and is proactive in promoting a “happy culture” where employees are valued and respected. Pacini is developing new stand-alone restaurants, but also has a large focus on the conversion of existing hotel restaurants. Hotel owners want to run an on-site restaurant that is profitable, says Lehoux, and a trend that started in Europe is to have a recognized brand name. By operating a Pacini, she notes, “you have a restaurant that attracts not just travellers and visitors to the city, but local people, as well.” PACINI STATS Franchise units in Canada: 18 Corporate units in Canada: 12 Franchise fee: $50K Investment required: $1.5M Start-up capital required: $750K Training: 10 weeks Available territories: All of Canada In business since: 1980 Franchising since: 1985 CFA member since: 2013

Franchise Canada September | October 2019 81


Hula Poké

Golden Krust Caribbean Bakery & Grill

With an authentic Hawaiian vibe that screams “high tides and good vibes,” Hula Poké is a QSR concept serving up a mix of made-from-scratch traditional poké flavours and globally inspired bowls. With franchise locations in Calgary, Edmonton, Vancouver, Victoria, and Tsawwassen, British Columbia, Hula Poké offers guests a wide array of poké bowls made with ahi tuna, wild sockeye salmon, snapper, tofu, or sweet potato, and authentic Hawaiian drinks. Franchisee success is backed by comprehensive training, ongoing support, and a track record of operational excellence.

Golden Krust – a Caribbean restaurant QSR concept – opened its first location in the Bronx in 1986, and grew throughout New York City, opening 17 locations by 1996. That same year, they became the first Caribbeanowned business in the U.S. to receive a franchise licence. Today, Golden Krust and its menu of authentic Jamaican patties and Caribbean fare has more than 100 franchised units throughout the U.S., and recently opened its first location north of the border in Toronto. Seeking franchise partners to continue its expansion in Canada, Golden Krust offers its franchisees start-up and ongoing support, including assistance with site selection.

Franchise units in Canada: 5 Franchise fee: $25K Investment required: Approximately $325K Training: 2 weeks pre-opening, 1 week post-opening Available territories: AB, BC, MB, ON In business since: 2017 Franchising since: 2017 CFA member since: 2018

Corporate units in Canada: 1, US: 3 Franchise units in US: 116 Franchise fee: $51,889 Investment required: $288,988-$728,226 Training: $3,203-$6,406 Available territories: ON, US, International In business since: 1989 Franchising since: 1996 CFA member since: 2018

82 Canadian Franchise Association | www.FranchiseCanada.Online



One entrepreneur changed continents to pursue her franchise system’s success here in Canada. Another found his “aha” moment in Venice, Italy. And a third franchisor, although domestic through and through, realized a long time ago that pets are part of the family. So, as different as their systems are, each of these concepts demonstrates that the franchise sector here is as strong and vibrant as any other. BY DAVID CHILTON SAGGERS

Dal Moro’s Fresh Pasta to Go Franchise units in Canada: 1 Corporate units in Canada: 3 Investment required: $150K Training: 2 weeks Available territories: All of Canada In business since: 2012 Franchising since: 2017 CFA member since: 2018

Venice is one of the world’s most beautiful cities, and it was there in La Serenissima, as it’s sometimes called, that Santhosh Reddy and his wife Sanjana discovered another of Italy’s greatest treasures: food. On an anniversary trip to Europe, the Reddys ate at Dal Moro’s in Venice, in the central and most populated part of the city. “It was amazing,” Reddy says of the food. “We felt that it was the best meal we’d had.” Returning to Toronto, Reddy looked for pasta as delicious, affordable, and scratch made as that of Dal Moro’s, but couldn’t find it. So in 2017, he sought and signed a master franchise agreement with Dal Moro’s in Italy to bring its fresh pasta-to-go concept here, opening his first store last year that serves authentic Italian fare in a quick service model. Now Dal Moro’s has four locations in the Greater Toronto Area, one a franchise and three corporate locations. That’s now twice as many as Dal Moro’s in Italy, which has one store in Venice and another in Barcelona, Spain. Reddy’s expansion plans include the Vancouver and Montreal markets, and perhaps that of Calgary, as well as other areas popular with tourists in Canada. A new franchise is also slated to open in Ottawa this fall. The cost of a franchise varies depending on its size: small locations cost about $150,000 and large ones $250,000, and can or will be found in food halls, malls, and storefronts. Franchisee training takes two weeks, with one week before opening and one week after. Reddy says a back-

ground in the food industry isn’t required, but passion is – to provide good food at an affordable price. “We are value for money,” he says. Lunch runs for about $8-$12, and the major customer demographic is the young professional. About 80 per cent of investors interested in Dal Moro’s are men, says Reddy, and are looking for a new brand and product. Other benefits of investing with Dal Moro’s are the competitive start-up costs, including fees and royalties, and the first-to-market advantage. “The time is right,” he says. “This is an early stage opportunity.”

Franchise Canada September | October 2019 83

Global Pet Foods

Franchise units in Canada: 194 Corporate units in Canada: 8 Franchise fee: $30K Investment required: $325K-$383K Training: 4 weeks Available territories: All of Canada In business since: 1976 Franchising since: 1976 CFA member since: 1997

More than a third of all Canadian households have a pet. According to the Canadian Animal Health Institute, 8.3 million cats are kept as pets, and dogs aren’t far behind at 8.2 million. Of course, household pet ownership isn’t limited to cats and dogs, with Canadians also keeping hamsters, rabbits, fish, birds, snakes, lizards and other reptiles, and more. It’s no small wonder, then, that Global Pet Foods has franchises across the country. Derek Wong, director of franchising and development for Global Pet Foods, says the business began in 1976 with the realization that pets are undeniably part of the family. The company sold its first franchise in Barrie, Ontario in the late 1980s. Now, says Wong, Global Pet Foods has 190 locations from coast to coast, the majority of which are in Ontario. However, he continues, the company is looking at expanding in British Columbia, where four stores are due to open in the first quarter of 2020, and he’s also enthusiastic about infill locations in Saskatchewan and Manitoba.

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Global Pet Foods’ initial market were baby boomers, and they remain important as empty nesters, but millennials are becoming the major demographic for the company, says Wong, as they – and the boomers – have come to realize a pet can extend a person’s life, as well as provide companionship. As for Global Pet Foods investors, Wong explains they tend to skew more towards women, and says that all of them – men and women – should be optimistic and have a “thirst for learning and a passion for pets.” Retail experience and business exposure are assets, he continues, but aren’t required. Training takes place over four weeks at a dedicated store in Brampton, Ontario, where Global Pet Foods has its headquarters, and covers everything from product training to marketing. “We even have a Pet Nutrition Educator on staff, who is directly accessible to our customers,” says Wong. The cost of a turnkey franchise is about $350,000, with a typical store ranging in size from 2,200 to 2,500 square feet. Strip malls with high visibility and strong anchor tenants that generate heavy traffic are the preferred location for a franchise. One major benefit of investing with Global Pet Foods is the system’s backing for its franchisees. “We’ve really beefed up our head office in terms of support,” says Wong. Other benefits are many, he continues. The system has a stable franchisor; there’s a sound financial model in place; 190 stores provide significant brand recognition; and Global Pet Foods sells its own private label products, as well as proprietary brands. | www.FranchiseCanada.Online

Qozen Yoga and Well-being Studio Corporate units in Canada: 1 Investment required: $200K-$400K Training: 2 weeks+ In business since: 2018 Franchising since: 2018 CFA member since: 2018

Michelle Burton, the founder of Qozen Yoga and Wellbeing, first launched her well-being studio in Dubai, United Arab Emirates as ORA Well-being Centre, a successful venture which led her to expand her brand globally. The first destination was Canada. Burton left Dubai, where she’d been for 23 years, and opened Well-being Brands International in June 2018, which manages her holistic brands. She then established Qozen Yoga & Well-being Studio in March 2019, which she describes as a “one-stop-shop for well-being,” in downtown Mississauga, Ontario. From her head office in Mississauga, Burton says she’s looking at expansion in the Greater Toronto Area, and expects to open new studios in Toronto in 2020 onwards. She’s also pursuing franchising in other provinces. “We’re very hands-on,” Burton explains. “Just as we came to Canada, we will come to your market and train you on our system.” Qozen, she continues, is not simply a yoga studio, but a well-being centre providing solutions to meet its clients’ needs. “We partner with clients on their spiritual journey from awakening to ascension.” As well as yoga, Qozen offers one-on-one holistic therapies such as Chakra Diagnosis and Healing, Reiki

and about 78 energy healing modalities, guided meditation such as Shamanic Sound Bath Cleansing and Healing, and Manifestation Meditation. IPHM (International Practitioners of Holistic Medicine) accredited holistic training is also offered in many of the holistic modalities, including but not limited to Tarot Reading and Psychic Development. There are three levels of business training for Qozen franchisees. There’s instruction for those with no business background, a second level for those with some exposure to business, and a third tier for those who have a business background. In addition to the business training, the franchisee training takes 14 days and covers operations, strategy, administration, and much more. The training then shifts to the franchised studio to support franchisees and staff, where they spend up to one week with on-the-job training and practice operations scenarios. Depending on location, the cost of a franchise runs between $200,000 and $400,000, including the franchise fee of $35,000. As for the values she looks for, Burton says franchisees will need passion, integrity, authenticity, accountability, and reliability. “They’re passionate about life. They’re happy people.” And, she adds, they care about others and demonstrate their personal integrity. The benefits of investing with Qozen are numerous, says Burton. The system offers three business models, each of them with a different level of return on investment; Qozen is very careful about its brand image; and Burton says Qozen has a clear advantage as a pioneer in the metaphysical and spirituality industry in Canada.

Franchise Canada September | October 2019 85

Millennials in Franchising


FOLLOWING IN THE FAMILY FOOTSTEPS Véronique Levesque shares the secrets behind her young Molly Maid success BY SUZANNE BOWNESS

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id you know that dish soap is a good remedy for soap scum in your bathtub? Or that toothpaste can help whiten grout? Or that the best way to clean a room is to approach it systematically from top to bottom, and then left to right in order to avoid missing anything? Thirty-three-year-old Véronique Levesque, a Molly Maid cleaning franchise owner in Ottawa, provides tips like these not only to clients, but every other month on regular spots for the local CTV morning news. Not only does this initiative help get her recognized by existing clients and attract new ones, but the profile has likely had some impact on her rise to recognition as the franchise’s top growth leader in Canada for 2015, 2016, and 2017. The Molly Maid franchise was founded in 1979 in Mississauga, Ontario by nurse Adrienne Stringer (and husband Chris Stringer), who wanted to create a cleaning service delivered by trained and uniformed teams driven by company-branded cars (the now-familiar dark blue ones with pink logos). The business began franchising a year later, and has grown nationally and internationally. The purchase fee is $19,000 (a minimum of $20,000 working capital is required) with a royalty of six per cent. But Levesque probably didn’t need to look up those details on the website to make her franchising decision. Her aunt Louise Crête and her mother Thérèse Levesque were both Molly Maid franchisees before her for 15 years and 14 years, respectively. Getting started With the family connection, the decision to enter the franchise was a familiar one. In fact, Levesque herself had previously worked in her mother’s business doing administrative work in the office. So, when she found herself thinking about starting a business after earning her marketing diploma and pursuing work experience in administration in the accounting industry, she didn’t need to research other opportunities. She knew what her first choice would be. “I knew I wanted to own a business, and looking at franchises, Molly Maid was the best option, knowing how they support their franchisees, knowing the process, and knowing how the brand is known,” says Levesque, adding that her aunt and mother had raved about the franchise support. After waiting for a franchise to become available (the territory she wanted was initially occupied), Levesque started her business in September 2009, serving the Central and South territories in Ottawa. While she purchased from an existing owner so the brand was already present in the area, Levesque saw much more potential for increasing the brand’s | www.FranchiseCanada.Online

Millennials in Franchising profile. She began to advertise aggressively, with weekly flyer drops, mall shows, and those TV spots, as well as advertising online through Google ads. Support and services Already she could see why her family had recommended the franchise for its support: the system helped her land the TV spots (and continue to provide support with tips and accessories), they provide flyer design and drops (she just needs to set a budget), and they arrange for the Google ads, including figuring out the search engine optimization tactics and what approach will work for her area. Today she’s grown the franchise from her initial two teams to 10 teams (team members operate in teams of two). Clients sign up for the cleaning services on a weekly, biweekly, and monthly basis, as well as for one-time blitzes like spring cleans and moving in/out cleans. Levesque’s clientele is mostly residential because she runs her business Monday to Friday from 8:00 a.m. to 4:30 p.m. That predictability was another bonus for Levesque. “That was one of the things that really appealed to me, the daytime hours, so I can provide that for my team,” she says. Finding reliable team members was another early challenge, so being able to offer the hours helped. She

also offers qualified team members a vehicle that they can use personally on evenings and weekends. Training and promotion Training included a week at head office, reviewing everything from the process of estimating a cleaning job to learning about labour laws and learning other administrative tasks. Ongoing support is provided via a weekly newsletter, a business advisor, and an online support


Franchising Information:

Tammie Verna (905) 637 4741

Franchise Canada September | October 2019 87

Millennials in Franchising

“THE GOOD THING ABOUT BEING A MOLLY MAID FRANCHISE OWNER IS THAT YOU HAVE A NETWORK OF OTHER FRANCHISE OWNERS YOU CAN RELATE TO, WHO ARE LIVING IN THE SAME BUSINESS AND EXPERIENCING THE SAME CHALLENGES EVERY DAY.” channel. Seminars are also organized twice a year for franchisees, along with a convention every other year with speakers on topics such as new selling techniques, employee management, and new legal requirements. For frontline employees, training is done by the franchisee, although Levesque’s operation has grown such that she has now hired for roles including trainers, supervisors, and an office manager. Starting as a home business, Levesque has since moved to an office, a change that she says offers her better flexibility, something that works well, especially since she now has two children. “I’ve been able to be a bit flexible with some hours and I can put my kids on the bus every morning,” she says. Advice for millennials and more In terms of advice, Levesque says that sharing information and seeking help during challenging moments is something that she recommends to newcomers. “It could be the minimum wage increase, a big challenge that we’ve experienced in 2018, or staffing challenges or how to deal with a customer concern. I’ve always had the support of the franchise, even if it was just to talk,” she says. Levesque says that being a younger franchisee (she purchased her franchise when she was 24 years old) can

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be a challenge, too, because she needed to help people see that they could take her seriously. “People did look at me and say, ‘I don’t know if I can trust in you.’ I had to work really hard at gaining customers’ trust, as well as some of the team members,” she recalls. How did she do it? “By showing them that I am capable. I’ve proven over the years to customers and staff that I’m committed by being there, being attentive, doing estimates, meeting customers, and doing a lot of one on one,” says Levesque. In terms of advice for Molly Maid franchisees specifically, Levesque says to make the most of the recognizable brand name, to call on head office for support, and if you’re buying an existing franchise, to make sure that the area is established. She adds that calling on the network of franchisees is also helpful. “The good thing about being a Molly Maid franchise owner is that you have a network of other franchise owners you can relate to, who are living in the same business and experiencing the same challenges every day.” Today, Levesque has grown to the point that she’s working on her business rather than in it, managing her teams and scheduling appointments. Her future plans include once again aiming for that growth leader distinction and developing the clientele in her territories. MOLLY MAID STATS Franchise units in Canada: 79 Franchise fee: $19K Investment required: $40K-$45K Training: Yes Available territories: AB, BC, MB, NB, NS, NT, ON, SK In business since: 1979 Franchising since: 1980 CFA member since: 2016 | www.FranchiseCanada.Online

The Power of the Speedpro Network How the Speedpro system helped the McKenzies persevere through their first year in franchising



o one can say that Kevin and Kim McKenzie didn’t do their homework before buying their Speedpro Imaging franchise. Back in 2017, the former pharmaceutical sales and marketing consultant and his wife attended a twoday franchise show, researched tons of franchise opportunities, and met with a number of different franchise representatives. They even met with a franchise broker, who performed a thorough assessment of the Atlantic natives’ strengths and weaknesses, to help them hone in on the right franchise opportunity. The conclusion: Kim is stronger in day-to-day operations tasks, while Kevin is more suitable for hands-on activities. “After that, the franchise broker narrowed it down to four franchise opportunities, and then we worked on figuring out which one was the best fit for us,” says Kevin. For the longtime couple, Speedpro Imaging was the best by a mile. “It allowed us to stay true to our personalities

and preferences. Since I worked in marketing for a number of years and my wife worked with a number of top brands in the food industry, we’ve always felt pride in the brands that we represented, and Speedpro fulfilled that need.” A leader in large format printing, signs, and graphics, Speedpro Imaging also aligned with the couple’s core values of customer service. “Coming from our respective backgrounds, my wife and I understood that quality service needs to be there. And if quality service is there, it’s a lot better for the business,” says Kevin. But, above all else, what drew the McKenzies to the Speedpro franchise was the repository of knowledge. This Canadian-owned company and multiple Canadian Franchise Association (CFA) Awards of Excellence winner has a Facebook page that connects 52 franchisees across the country. This means that no matter their stage of business, if a Speedpro franchisee has a question, they’ll get an answer almost immediately.

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“The franchisors, Stuart Burns and Jim Wernham, though they are very different people, have always been deliberate about who they bring into the Speedpro family,” says Kevin. “It’s what attracted us to this franchise in the first place, as opposed to starting our own business from scratch. We could operate our own business for ourselves, but not by ourselves.” Keeping the faith “Keep the faith, keep the faith.” That was the mantra Kevin kept repeating to his wife during their first year in franchising. After officially opening their Speedpro Imaging franchise in Halifax, Nova Scotia in January of 2018, the new owners were up against new challenges. “It was terrifying and exciting, but there was a lot to learn. The business was still new, there was a lot of staff to manage, and we were still making a lot of mistakes,” he explains. They experienced euphoric highs, along with some lows, but what got Kevin and Kim through this, each and every time, was their mindset. When the doubts crept in and they weren’t sure whether they made the right business investment, they would remind each other to persevere. This mindset became especially helpful when they started serving a mainly East Coast clientele. “Atlantic Canada is a very loyal market. And the customers we were really interested in doing business with used a lot of signage,” explains Kevin. When Kevin and Kim engaged those customers, however, they often hit a roadblock. Many of them were satisfied with their current signage providers and saw no

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“Just because it’s a ‘no’ today doesn’t mean it will be a ‘no’ tomorrow. It’s a dynamic market and things change constantly.” reason to start business with the new neighbourhood imaging store. But that didn’t stop the McKenzies. The way Kevin sees it, “Just because it’s a ‘no’ today doesn’t mean it will be a ‘no’ tomorrow. It’s a dynamic market and things change constantly.” Navigating around roadblocks With their minds set on success, they found creative ways to get around this roadblock. First, they decided to be very clear and strategic about who they wanted as their customer base. Then they developed and executed long-term and short-term tactics. Their graphic designers started creating mini signs and banners that were relevant to their prospective customers’ businesses to help nurture those customer relationships and keep their business top of mind. To top it off, Kevin and Kim leveraged the tools and strategies available to them through the Speedpro Imaging training program. The first two weeks of the program cover everything from how to use signs to production to sales and marketing. | www.FranchiseCanada.Online

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commitment to your ROI, we provide every franchisee with the expertise and resources it takes to succeed. Open the door to more, today. ©2019 Choice Hotels Canada Inc. All Rights Reserved.

THE FIRST YEAR Franchisees in their first few years of business can also take part in a mentorship program. Most recently, Kevin and Kim’s mentor spent time with them at their Halifax location, evaluating what was working and pointing out areas that could be improved upon. “It was really great having Joe Yee here with us. It was a much-needed refresher,” says Kevin. “He worked with our graphic designers, and marketing and sales coordinators.” Now the business is doing well, and Kevin and Kim are using the lessons they learned to help motivate other new Speedpro franchisees. In fact, at their annual National Meeting (where all the Speedpro franchisees come together for training and inspiration), Kevin was able to offer advice and mentor a new franchisee. “He had some clear questions about starting his business from scratch, and I was able to help him out. I heard myself saying the same things that other franchisees were telling me,” says Kevin. “You hear colleagues saying ‘don’t worry, I had those same questions. Keep applying the model. Don’t stray from the model and it will work.’ Now we get to see the fruits of our labour as we’re reaching those milestones. Now there’s reassurance because we’re attaining those milestones that everyone told us about.”

If Kevin had to use one word to describe their experience thus far it would be “excellent.” Even though he’s a risk taker at heart, he’s happy he took the time to find the right franchise. A franchise that gives him and his wife an added layer of security and community. “When speaking to other Speedpro franchisees, the story was consistent in that they would say ‘I remember where you were, so just keep the faith. Keep nurturing it and the business will grow.’ That positive reinforcement from others who have walked the path we were walking was and still is everything. It’s this collegiality that’s helped take a bit of the business risk away and gives others the reassurance they need, too.” SPEEDPRO IMAGING STATS Franchise units in Canada: 50, US: 121 Franchise fee: $35K Investment required: $70K Training: Yes Available territories: All of Canada In business since: 1992 Franchising since: 1992 CFA member since: 2012


When opportunity knocks, you have to answer. Especially when it’s a golden opportunity. Like owning and operating a McDonald’s® franchise – which has proven to be a rewarding way to achieve success. Be a part of the world’s most recognized brand and join the thousands of business entrepreneurs who are already part of the winning team. To learn more about franchising opportunities with McDonald’s Canada, please visit 2019 McDonald’s

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Bonus video content on FranchiseCanada.Online!

Choosing People First For Choice Hotels president Brian Leon, a solid franchise starts with great people at its foundation BY ROMA IHNATOWYCZ


t’s not often that the head of a franchise company can boast the kind of franchise lineage enjoyed by Brian Leon, president of Choice Hotels Canada. Leon’s father, after all, was the man who introduced one of the world’s most legendary franchise brands to Canada – Kentucky Fried Chicken – and then went on to build it into a nationwide juggernaut. His dad also enjoyed a close friendship with Colonel Sanders himself, and to this day, Leon has fond memories of Christmas Eve at the Colonel’s house in Mississauga, Ontario – an experience few franchise executives can lay claim to. “He even wore the white suit!” says Leon with a laugh. So it comes as no surprise that Leon eventually followed in his father’s footsteps, after working briefly as a business broker negotiating the sale of franchise operations for different brands. This included The Great Canadian Bagel, whose founder asked him to join the company. Leon jumped at the chance, helping turn the bagel brand into a widespread chain. “We took it from two stores to around 160 stores at its peak,” he says. Eventually Leon moved on to Booster Juice when that brand was in its early stages. It was while working with the founder to expand the Booster Juice chain that he got a call from a professional recruiter about joining

Choice Hotels Canada – a giant in the franchise world by anyone’s standards, and a company that represented quite a change from selling juice and bagels. “While I wasn’t seeking a new position at the time, Choice was a company I admired, and I appreciated that in Canada it has always been a 100 per cent franchise organization,” says Leon. “Franchising has been at the core of my background. Whether food or hotels, it’s all about having systems and support and driving value to your franchisees.” When Leon approached his father for advice on the move, the latter quoted a favourite axiom of the Colonel’s. “He said, ‘Feed the masses, eat with the classes,’” notes Leon. “The Colonel’s philosophy was that the best way to be successful in business was to do something that appealed to the masses.” It’s a dictum that also proved successful for Choice Hotels, which built its business with a value focus and leading midscale brands like Comfort and Quality. Leon joined Choice Hotels Canada in 2007, first as one of two managing directors, and in the last four years, as its president. Under his leadership, the chain’s growth has been fast and steady, and today there are close to 325 Choice hotels in nearly 200 Canadian markets, with over 20 more scheduled to open this year – a company record.

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“You can pretty much find us anywhere in the country,” says Leon. “And because we’re so strong in secondary and tertiary markets, there are great opportunities there for franchisees. We have brands that can be successful in smaller markets where development costs are more affordable.” Award winners The company’s success in Canada was recently recognized by the Canadian Franchise Association (CFA), which honoured Choice Hotels Canada as its 2019 Hall of Fame Award recipient. This special award is granted to a select group of franchisors who continuously exhibit outstanding business performance, high brand recognition, and steady growth. Choice Hotels fits the bill on all counts. The massive global success story of the Choice Hotel chain – 7,000 properties worldwide in more than 40 countries and territories – is the upshot of a strong drive to continuously innovate and introduce new features to the industry. Choice was the first hotel chain to roll out non-smoking hotel rooms, 24-hour-a-day toll-free reservations, and the first iPhone application. It also recently launched yet another industry milestone: a global reservations and distribution cloud-based platform called choiceEDGE. The company’s extensive portfolio of brands ranges from the economy-focused EconoLodge and Rodeway Inn, to more mid-market Quality, Clarion, and Comfort – its best-known brand. It also has the upscale end of the market covered with its Cambria and Ascend Hotel Collection brands. The latter brought unique, historic, and boutique hotels into the Choice fold, and marked the first time a large-scale hotel operator introduced a soft brand to its property mix, i.e. a brand that allows hotels to keep their individual identity.

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Team effort Despite his obvious business acumen, impressive business degree (from the Ivey Business School), and somewhat illustrious franchise pedigree, Leon is the first to deflect the conversation away from his own skill and talent when it comes to the success of Choice Hotels Canada. Instead, he steers attention to his ace team of 50-odd employees, plus the many fantastic franchisees running the hotels. In fact, Leon says the most important skillset he brings to the table is his ability to hire the right talent. “If there’s anything I’ve been good at in my career, it’s finding great people,” he says. “That’s the cornerstone of our success: it’s about getting great people and giving them the flexibility to do their jobs, while providing them with the necessary support.” At Choice Hotels, Leon stresses that the focus is on team effort. “For us to be successful, franchisees need to be successful; and for franchisees to be successful, we need to be successful,” he emphasizes. “We all have a share in this, and it’s got to be fun. Life is too short, and we have to have fun while we work – that’s a philosophy we’ve always believed in.” The team spirit Leon credits for the company’s strong run may well have its roots in its early history, which goes back to the 1930s. Unlike other hotel brands, Choice Hotels started as a non-profit referral chain that brought together a small group of independent Floridabased motel operators looking for a mutually beneficial relationship. With time their membership grew, and the hotels had to meet certain quality standards, until eventually the company became a for-profit corporation. The first Canadian hotel to join the Choice group was a Quality Inn in Summerside, Prince Edward Island, in 1955, which to this day is still owned and operated by | www.FranchiseCanada.Online

LEADERSHIP PROFILE the same franchisee. The Canadian arm of the franchise chain – Choice Hotels Canada – was set up in the ‘90s to take charge of the company’s growing number of hotels north of the border. It celebrated its 25th anniversary last year, and to mark the occasion, published a coffee-table book dedicated to the stories of 30 of its franchisees – a touching tribute to what Leon considers the lifeblood of the company. Some franchisees were new immigrants to Canada escaping war and destruction, others were homegrown talent looking for a different career. All found business success under the Choice Hotels banner. Unique opportunity While the high price tag inherent in buying a hotel might deter prospective franchisees from considering Choice Hotels, Leon urges them to consider all the options. Many Choice franchisees brought in passive investors to raise the necessary capital, and because they own the land their hotel sits on, it represents a two-pronged investment incorporating both business and real estate – a rarity in the franchise world. Nor does one need hotel experience – Choice franchisees come from all walks of life. This includes a sporting

goods store operator who recently went on to win the Choice Hotels’ international Hotel of the Year award. “He was passionate about hospitality and had some silent partners who saw the financial opportunity in development of a hotel,” says Leon. “He’s an outstanding employer and really good about leveraging our system. That’s what has helped make him the best.” At Choice Hotels Canada, it’s all about a strong foundation, a great team effort, and a president who puts high stock in the talented team of people he works with. Combined, this points to a recipe for success. And the fact that Leon once noshed with the Colonel is, symbolically at least, a nice touch. CHOICE HOTELS CANADA STATS Franchise units in Canada: 319 Franchise fee: $25K-$50K Investment required: $4M+ Training: Yes Available territories: All of Canada In business since: 1993 Franchising since: 1993 CFA member since: 2010



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Hickory Dickory Decks franchisee Arturo Ortiz proves passion goes a long way BY KRISTIN DI TOMMASO


hen Arturo Ortiz first met Hickory Dickory Decks owner Tom Jacques, one of the first things the prospective franchisee mentioned was his lack of building experience. Prior to researching franchise opportunities, Ortiz had spent the eight years working for a hospitality chain in Toronto. With virtually no knowledge on decks or construction – Ortiz says he didn’t know the difference between an inch and a millimetre – he was wary to join the Hickory Dickory Decks team. The company, which was founded in 1987, had established itself as a leader in custom deck design and building, and currently operates in over 65 cities across Canada and the United States. Ortiz says his inexperience was something Jacques had encountered many times before when welcoming new franchisees to the team. “He told me it didn’t matter,” Ortiz says. “As long as I could make sales, all I really needed was a good builder to get the jobs done.” The vote of confidence in his abilities was enough for Ortiz to take the leap into small business ownership. In 2016, he opened the Hickory Dickory Decks location in

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Barrie, Ontario. Today, the franchisee is taking his services across Ontario’s cottage country as he serves the Barrie and Innisfil communities, giving prospective franchisees a little something to believe in along the way. Change for the better If Ortiz could use one word to describe his life as a Hickory Dickory Decks franchisee, it’s “simple.” Since joining the franchise, his priority has always been to spread the word about his business and make sales. The hours he works on any given day will vary, but typically, days consist of finding clients, going to their homes, and developing a plan to put their dream backyard together. In Southern Ontario, selling season ramps up in late March and April, as clients eager for warmer weather start envisioning their summer plans relaxing and firing up the barbecue in their backyards. Building the decks occurs in the following months, and Ortiz can spend the remainder of the year planning for the next busy season. “My days are flexible,” Ortiz says. “I can come home for lunch, pick my daughter up from school, and be home for dinner.” | www.FranchiseCanada.Online

Though the flexibility of setting his own schedule is a benefit of being a small business owner, Ortiz says the change took some getting used to. Ortiz’s pre-franchisee lifestyle saw him working Monday to Friday, with days beginning at 9:00 a.m. and ending at 5:00 p.m. Back then, he says days were never that simple. “I came from a world where I was responding to 100 emails, answering 50 phone calls, and completing tasks for my managers on a daily basis. It was all about working fast and getting results for management. Coming to a franchise, there is a different mentality.” At Hickory Dickory Decks, this new mentality means moving at a much slower speed, expecting delays, and embracing the challenge when things go awry. Typical of any company in the building business, delays are common, and Ortiz says he has had to adjust the speed at which he works to match that of his clients and builders. “It was a difficult adjustment for me to make,” he says. “I had to put the brakes on myself a lot and just embrace that the business operated differently than what I was used to.” Three years into his tenure as a franchise partner, Ortiz has become an expert in learning to go with the flow and adjust to his new work-life balance. And that’s something he doesn’t complain about. “It really is a balance. Things may not move at a fast speed but that doesn’t mean I’m not busy. I just have more time to do things I wouldn’t

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A DAY IN THE LIFE have had the opportunity to do before. That’s the beauty of being your own boss.” Finding the right fit Like many Canadian franchisees, Ortiz’s decision to invest in a franchise was, in large part, driven by his desire to be his own boss. Couple that with the fact that he was working a job at a company where he had no room for professional growth, and joining a franchise system seemed like a no-brainer. The franchise search started out big for Ortiz and his wife as they began looking into some of the more popular franchise systems on the market. It wasn’t long before Ortiz set some realistic parameters for himself. “The crucial part about buying a franchise is the price tag,” he says. “When we started looking, we didn’t have millions of dollars in our bank account and the franchises we were looking at became unavailable because they were outside our budget.” It wasn’t until Ortiz’s real estate agent connected him with a friend who happened to be a franchisee with Hickory Dickory Decks that he became optimistic about finding a right fit for him and his family. Soon, Ortiz was meeting with Jacques and the rest of the Hickory Dickory Decks team at the franchise’s annual conference to discuss his future. He was quickly sold on joining the franchise, which also happened to have a reasonable price tag. And despite his lack of building knowledge, he knew the support he would receive from the Hickory team – from

head office all the way down to existing franchisees – would be invaluable. Head office encourages franchise partners to reach out to them if they have any questions or concerns. Moreover, Ortiz says that if he ever needs extra help in getting carpenters to help build his clients’ decks, his fellow franchisees are always willing and available to pitch in. The franchise support has turned out to be a valuable asset for Ortiz, who says finding carpenters and builders to execute his projects is one of the most challenging aspects of being a franchisee with Hickory Dickory Decks. “If I could give any advice, it would be to find a carpenter you can trust and retain that person. The sales will come, and if you have someone you rely on to build the decks, you will have more confidence selling.” Once you hire the right crew to join your team, Ortiz says it’s easy to get into a good routine where the franchisee focuses on the selling and the carpenters focus on the building. Of course, being able to work with all types of personalities is also key to finding success in the franchise. “You definitely need to be a people person,” Ortiz says. “Being a good listener and being friendly are important for any Hickory Dickory Decks franchisee. For me, it worked out perfectly because I like talking and meeting new people every day.” The future looks bright for Ortiz, who is excited to grow his presence in Barrie, Innisfil, and the surrounding area with a target to sell $500,000 by the end of the year. “You just have to believe in yourself and the product. I’m busy, my builder is busy, and we’re both making money!”


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98 Canadian Franchise Association | www.FranchiseCanada.Online

HICKORY DICKORY DECKS STATS Franchise units in Canada: 52, US: 1 Corporate units in Canada: 16 Franchise fee: $50K Investment required: $70K-$93K Training: 4 weeks/ongoing Available territories: All of Canada, US In business since: 1987 Franchising since: 1999 CFA member since: 2005

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Everything you need to create your franchise future! Buying a franchise can be an overwhelming process. The good news is you don’t have to do it alone. Franchise Canada is here to guide you through the franchise process, with everything you need in one spot: www.FranchiseCanada.Online

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A Slice of Success Franchise experience and brand power keep Pizza Pizza hot and fresh BY GINA MAKKAR


anadians love their pizza. There’s nothing like biting into a gooey slice of pie, with its tangy sauce and thick, fluffy crust. In fact, 75 per cent of consumers grab a slice at least once a month, and according to Canadian Pizza magazine, more than 8,000 restaurants serve pizza, with annual sales of approximately $4 billion. That’s a lot of dough! Why is pizza so popular? It’s a fun food, and a way to come together and enjoy a meal, watch a game or celebrate life’s moments. Pizza is a party! As Pizza Pizza celebrates more than 50 years, find out why this iconic brand is upper crust in the industry. A slice of history On New Year’s Eve in 1967, Michael Overs opened the first Pizza Pizza location at Parliament and Wellesley streets in Toronto. With plenty of density at the downtown core, the store was positioned for success. Overs ran the business at night, and worked hard to expand during the day. “He understood the core values of building a business with great service, an exceptional product, and the value of getting it to people fast,” says Pizza Pizza senior vice president Sebastian Fuschini. As the company expanded throughout Ontario and the rest of Canada, it acquired Alberta-based Pizza 73.

Today, more than 770 locations serve up hot, fresh favourites, and the system continues to grow in British Columbia and Quebec. Rising to the challenge As an iconic brand, how does the franchise hold onto its piece of the pie? As competition rises, maintaining a position at the forefront is an ongoing challenge. “It doesn’t stop because you are number one. It’s more important to maintain because everyone is chomping at your heels,” says Fuschini. “A healthy, delicious product, good value, a great location, great promotion, and great franchisees; all of that continues to evolve all the time. If you stand still, you are in trouble. We continue to look for ways to do better for the customer.” The difference A solid history with more than 50 years in business and an established management team are benefits of investing in Pizza Pizza. Unlike traditional models, the franchise developed the Pizza Pizza Associate Program (PPAP), designed for individuals who may lack the finances needed to invest, but have the drive and character to start a business. “We feel the human resource is more important, because

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he is the one in front of the customer, and he is the one that’s going to work nights and weekends,” explains Fuschini. The PPA program allows prospective franchisees the opportunity to operate and then eventually purchase the franchise. Working the dough The iconic brand has been around for 52 years; more than half a century. As the company evolves with fresh ideas and fresh faces, it strives to improve, whether it’s the training program or the product. “At the end of the day, it’s not that pepperoni or that cheese we put on the pizza, it’s the pizza from Pizza Pizza.”

e c n e i r e p Ex Cora difference the

A specialized breakfast restaurant, Cora serves home-style gourmet breakfasts and unique lunch meals the whole family will enjoy. Open typically from 6 a.m. to 3 p.m., the Cora concept offers a balance between your business and personal life.

Become part of the Cora family! If you’re an enthusiastic entrepreneur with passion and drive, and you are interested in brightening up your business life, please contact:

Jim Jenkins

Senior Franchise Recruiter 905 673-2672, ext. 264, or

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Franchisees learn how to run the business, with classroom training that mirrors the experience at the store level. It gives the franchisee and the brand the opportunity to review one another. “Sometimes, the fit can be a square peg in a round hole. The investment is for the long term, so you have to be happy with what you are doing. You may not know that until you do it,” notes Fuschini. Rise to the opportunity Fuschini says franchisees who go through the program and apply themselves will be successful. “If you’re prepared to learn, you’ll learn. If you are not, you won’t. It’s like anything in life. What you put into it, you’ll get out of it. We all have to start somewhere, right?” His advice to franchisees? “Before you invest, investigate. Do your homework. Go visit other franchisees. We’re not perfect; no one’s perfect. Be honest with yourself. It’s got to work for you.” Becoming the expert Franchisee Samveet Gulati joined Pizza Pizza in 2013 as a restaurant manager, with the hope of becoming an entrepreneur and starting his own restaurant. Within six months, he was promoted to district sales manager, and managed 26 stores throughout the Brampton and Woodbridge areas in Ontario. He transferred to the east end, where he managed 32 stores, including corporate locations, with sales of $30 million a year. Once Gulati gained some experience, he set his sights on getting into business for himself, and began exploring the options available in the QSR category. “I came back to the idea of getting a Pizza Pizza for myself. I considered myself an expert in the field with the six years I spent with the company. I handled multiple stores and day-to-day issues at any given time. A lot of time and sweat went into it, so why not get into the system?” He opened his first store in Scarborough, Ontario in June of 2018. As one of the top 10 locations in the country, with $1.8 million in sales a year, Gulati’s hard work is paying off. “I’ve seen both sides of the fence now. It has its own challenges and its own good moments. I’m enjoying it.” | www.FranchiseCanada.Online


Keeping it hot and fresh For Gulati, an understanding of the day-to-day operations was a big benefit. “A lot of people come fresh out of the training centre, and for weeks they are running pillar to post, trying to figure things out.” Going from concept to reality, the day-to-day operations in a training centre are often different in real life, when time guarantees and timelines need to be met on a busy Friday. Gulati says it’s important to understand the product and the preparation needed for a comfortable and profitable business day, and the training and corporate culture help equip franchisees with the skills they need to be confident. The concept offers plenty of support, from ongoing training with regional managers to territory meetings. Gulati says the company is supportive and responsive when called upon, but he also stays on top of his game with self education. “The office support is always there 100 per cent, but you have to put in an effort to understand what’s happening on a day-to-day basis.” A slice of advice With the number of existing stores and multi-unit franchisees, Gulati says Pizza Pizza is a great organization to invest in. “It’s Ontario’s number one pizza, as the tagline goes, and it shows. I would tell anyone that comes into this business to come in with an open mind and to be very hands on.” He says a strong grasp of how things are done in the kitchen is vital, and after that, everything will follow. “Learn how it’s done properly. If you can’t handle your kitchen, you can’t handle your business.” For Gulati, the support of family and loved ones is paramount to franchisee success. “I go to work seven days a week, and if it was not for my better half, I would not be able to join this team. I could take a day off if I want to, but when you own something like this, and you’re proud of it, you want to go in seven days a week, even if it’s for a few hours to make sure everything is up to mark. If I don’t have that support, I can’t run the show. I am glad for that support.”

PIZZA PIZZA STATS Franchise units in Canada: 401 Corporate units in Canada: 24 Franchise fee: $30K Investment required: $200K-$600K Training: 8 weeks Available territories: BC, MB, NB, NL, NS, ON, QC, SK In business since: 1967 Franchising since: 1974 CFA member since: 2002

LOVE YOUR JOB AGAIN. • Be your own boss • Work outdoors • Enjoy great job satisfaction • Be supported by Canada’s largest deck franchise

Prime territories available! 1.800.263.4774

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4 FRANCHISES FOR $150K-$250K Franchising is about diversity. Franchise opportunities may be found in nearly every industry and business sector. It’s a great way for Canadians from all walks of life to go into business for themselves but with the support of a franchise system behind them. One of the most important considerations for a prospective franchisee is investment level. Figuring out a budget that fits with your financial situation and goals will help you to zero in on the franchise opportunities that might be the best match. With so many opportunities, there is a franchise for everyone at a variety of investment levels. Here, Franchise Canada showcases franchise systems in which you can invest $150K to $250K.

Forest of Flowers

Il Gelato di Carlotta Ltd.

Forest of Flowers was established in London, Ontario in 1996. Our unique supply network provides for a broad assortment of field-fresh, high-quality flowers at supermarket prices, creatively displayed in our spacious walk-in coolers. Our competitive retail advantage enables us to steal market share from both traditional florists and supermarkets. Our superior value focus has struck an emotional chord with today’s value-conscious consumer. Discover our fresh new franchising advantages. Franchise units in Canada: 15 Corporate units in Canada: 1 Franchise fee: $25K Investment required: $175K Start-up capital required: $90K Training: Four weeks Available territories: Southwestern ON In business since: 1996 Franchising since: 2010 CFA member since: 2010

Unbearable sweetness from Italy! Why you should buy our turnkey Italian gelato franchise: 1. P roven business success: Four profitable outlets in four years, voted No. 1 dessert parlour in Ontario (TripAdvisor), 2017/18 bronze medal winner – World of Gelato U.S. competition; 2. T raditional Florentine craftsmanship: all natural, with no added chemicals; 3. Gelato made fresh daily with our own recipes and techniques; 4. Health: Fewer calories/fat vs. ice cream; 5. Stores designed and built in Italy; 6. Cost: Starting at $230,000; and 7. Training: Included. Franchise fee: $35K Investment required: $230K Training: Yes, at corporate store and franchisee store Available territories: ON In business since: 2013 Franchising since: 2018 CFA member since: 2018

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Loaded Pierogi

Medicine Shoppe Canada

Loaded Pierogi, founded in 2014 by two classically trained chefs and friends, brings a unique twist to a classic dish. We take a base of potato and onion pierogi and load it with an endless choice of toppings, like wild mushrooms, avocado, smoked bacon, and buffalo chicken. For as little as $225,000, Loaded Pierogi offers three business models to choose from: Restaurant/Bar (20-45 seats), Quick Service Restaurant (up to 30 seats, with optional liquor licence), and Food Court. Take advantage of dine-in, take-out, delivery, and catering opportunities, as well as offsite events and food truck possibilities. Franchise units in Canada: 2 Corporate units in Canada: 3 Franchise fee: $25K Investment required: Less than $250K Training: 3 weeks Available territories: All of Canada, US Franchising since: 2017 CFA member since: 2018

As a Medicine Shoppe pharmacist, you have the freedom to practice pharmacy with a business model that is 100 per cent focused on patient care. Medicine Shoppe offers comprehensive purchasing programs and a strong private label. Services and programs include site selections, financing, advertising, accounting, business planning, training, and ongoing expert guidance. Franchise units in Canada: 230 Franchise fee: $6K-$25K Investment required: $175K-$225K Training: Provided Available territories: AB, BC, MB, NB, NS, NT, NU, ON, SK, YT In business since: 1992 Franchising since: 1992 CFA member since: 1999

Find franchises by investment level on

Want to find franchises at a particular price point? Searching by investment level is just one of the search options available on Franchise Canada’s online franchise directory at This website is powered by the Canadian Franchise Association and part of Franchise Canada’s suite of products for aspiring franchise owners. Build your profile on and browse available franchises, request more information directly from the companies you’re interested in, and access exclusive Franchise Canada content online.

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BUILDING ASSETS How Prep’n Sell president David Collier is reinvigorating the system with a focus on franchisees

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FRANCHISE FUN The Prep’n Sell system offers real estate agents and homeowners “one-call” access to a full spectrum of home improvement services and specialists, to assist in getting these properties ready for sale, says Prep’n Sell president David Collier. In other words, “we help sell homes faster for more money!” he explains. While Prep’n Sell is known for improving a homeowner’s greatest asset, Collier is busy doing the same within his own franchise system. Collier puts his franchisees first, and recently worked to reboot the system, including hiring a new franchise support manager and digital marketing manager, to enhance the support structure for these franchisees. Read on to learn more about Collier’s take on building the best business for your franchisees, and how to have fun while doing it!

The most interesting thing I’ve done recently is… Embraced social media by hiring a digital marketing manager to increase our digital presence. In its best form, work is… Helping franchisees build their own business to be successful. A good franchisee… Is positive, engaging, and outgoing. A good franchisor… Cares about their franchisees, listens, and keeps developing a better system. My top advice for prospective franchisees is… Enjoy what you will be doing today, tomorrow, and in the future. My top advice for new franchisors is… Don’t be blindsided by the money. Choose the right franchisees who you and your team can build a successful business with.

The most important thing in life is… Enjoy what you are doing.

The most positive influence on my life as a person is… My wife.

One of the most enjoyable things to do is… Sell a franchise and change people’s lives.

The key to success is… Being passionate and loving what you do.

The hardest thing for me to do is… Sit still and be patient. My favourite drink is… A nice Shiraz. If I could change one thing… I would have finished university. If I could meet anyone… It would be Winston Churchill. The person who has had the most positive influence on me as a businessperson is… My father. Canadian franchising is… Growing the economy.

I’d like my friends to describe me as… Trusting, caring, and honest. The accomplishment I look forward to the most is… The success of our franchisees across Canada. My personal motto is… Live life to the fullest; this is no test drive. One necessary item on my life’s “to do” list is… Continue to explore the world, learning and appreciating other cultures.

My franchise system began because… I liked helping homeowners increase the value of their biggest asset.

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ASK A FRANCHISE EXPERT How does the franchisor’s approval process help both the franchisee and the franchisor make the best decision? THE FRANCHISEE AND FRANCHISOR RELATIONSHIP begins long before a franchise agreement or lease agreement is signed. The relationship begins when the franchisee first reaches out with interest in joining the franchisor’s brand. At this point, the franchisee is involved in an investigative process and wants answers to questions so they can make an informed decision about investing in the brand. On the other side of the table, the franchisor also wants answers to questions so they can make an informed decision about whether to grant a franchise to the applicant. This is called the approval process, and it is put in place for a reason. It tests the franchisee’s ability to comply with the franchisors rules before becoming a franchisee. An applicant who tries to circumvent the process will not be welcome in a well-structured system, as this behaviour is an indication that in the future, they will try to circumvent other processes that the franchisor may have established. The approval process is a time investment on both sides to qualify whether the investment in the brand and the applicant are worthwhile. This time investment can take weeks or months, depending on the franchisor’s process. This process takes place before an applicant makes the decision to sign a franchise agreement or lease. It can be staged out with a deposit agreement so both parties know that there is a serious commitment involved. Deposits prior to signing a franchise agreement are rarely refundable. The reason this process takes place is to give both the franchisee and franchisor a chance to do their due diligence on the other party. A franchisee requires a certain amount of knowledge before investing in a franchise system, and the approval process is set up to achieve that goal. A franchisor requires a good amount of insight into the character and financial wherewithal of an applicant before approving them for a franchise system. By going through the approval process, both parties get the comfort they need to proceed. A typical approval process begins with an informal interview between the franchisor’s sales representative and the applicant. This can be followed by a request for financial information on the applicant and maybe a personality assessment, as well. After this, the applicant is invited to evaluate the concept and get a tertiary understanding of what it takes to own and operate a location. This is typically followed by the applicant receiving the franchisor’s disclosure document, which gives them access to all the legal agreements they will need to

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review prior to moving to the next step. Included in the disclosure document is a list of current and past franchisees, and applicants should be encouraged to contact these individuals for validation of the franchisor’s system, business model, and the claims that have been made during the sales process. After reviewing the agreements and speaking with the existing franchisees, the next step is typically an executive interview. This is an interview wherein the franchisee is evaluated by a member of the key leadership team of the franchisor’s system. It is a dual interview, as the applicant is trying to get answers to any outstanding questions, as well. It is normally after the executive interview that location and site selection enter the discussion. These are usually presented with feasibility studies, build out quotes, and sample lease agreements for the applicant’s review. At this time, the applicant is likely engaging a lawyer, as well as financing options. They have enough information to present to their professional advisors, and are in a good place to make an informed site-specific decision about proceeding with the franchisor. Once the lawyer is done their review and financing is approved, the applicant can sign their franchise agreements and schedule a start date for training and opening for business! | www.FranchiseCanada.Online

Shawn Saraga Founder The Franchise Academy



What do I need to know about franchise territory rights? “CAN MY FRANCHISOR APPOINT another franchisee two kilometres away from me – I thought my location was exclusive?” …is a question you should know the answer to before you sign your franchise agreement. One of the more significant things you purchase when you become a franchisee is the right to sell the products/ services associated with the business within a specified territory. That makes territorial rights clauses among the most important provisions in your franchise agreement. This article will provide you with some guidance on what to consider when reviewing territorial rights provisions. Read the FDD and the franchise agreement Provincial franchise legislation requires franchise disclosure documents (“FDDs”) to include a description of: •a ny exclusive territory granted to the franchisee; • t he franchisor’s policy as to whether the continuation of an exclusive territory depends on the franchisee achieving certain conditions and under what circumstances exclusivity may be altered; and • t he franchisor’s policy on the proximity between an existing franchise and another franchisee, any other distributor using the franchisor’s trademarks, corporate-owned stores, and any franchises granted by the franchisor that distribute similar products under different trademarks. Case law also suggests that if a franchisor is not granting any exclusive territory, that should be disclosed in the FDD as well. Accordingly, and as a first step, you should spend the time required to carefully review the territory provisions in the FDD (and the proposed franchise agreement itself) and obtain legal advice so that you understand their impact. Types of territories Territories are typically demarcated by geographical boundaries, postal code areas, as being within a certain radius from the location or may be restricted to the building in which the franchise is located. Just because your franchise agreement says you have a “territory,” however, does not mean you can assume it is exclusive. Territorial rights come in many shapes and sizes, the most common of which are explained below. Non-exclusive territory If the franchisor grants you a non-exclusive territory, you have no assurance that the franchisor will refrain from competing against you by means of other franchisees or corporate-owned stores in your territory.

Exclusive territory On the other hand, if the franchisor grants an exclusive territory to you, it agrees not to compete with you within your defined territory. However, franchise agreements typically reserve to the franchisor the right to do specific things within your territory that do not violate your exclusivity and specify circumstances in which your exclusivity may be altered or revoked. You will want to examine these provisions, examples of which are provided below, very carefully. The nature and extent of your “exclusivity” often depends on the rights the franchisor reserves to itself. Typical reservations of rights provisions Some examples of the more common rights reserved by franchisors include the right to sell products/services within a franchisee’s exclusive territory: • to certain “house accounts,” or institutional customers, of the franchisor; • through alternate distribution channels, such as via the internet, mail order or telephone; and • in kiosks, temporary “pop up” locations, and other satellite locations (such as in stadiums, arenas, airports, and supermarkets). Other examples include the right for the franchisor to use: • the system trademarks to identify products/services, promotional and marketing efforts or related items, and to identify products/services similar to those sold by the franchisee but made available through alternative distribution channels; and • other trademarks to market the same or similar products/services. Reservation of rights clauses also typically make clear that the franchisor may establish or operate other franchise locations outside of the exclusive territory. (continued on page 127)

W. Brad Hanna Partner / Lauren Ray Associate McMillan LLP /

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INTRO TO DEPOSITS DEPOSITS ARE OFTEN COLLECTED by franchisors prior to entering into a full franchise agreement. They are typically a percentage of the initial franchise fee or the full initial franchise fee amount. When entering into a franchise agreement, the deposit is credited towards the amounts owing. Should the potential franchisee choose not to move forward with the agreement, the deposit may or may not be refunded. There is usually a Deposit Agreement that is entered into at the same time the deposit is made. This agreement defines how and if the deposit will be returned, provides timelines, and typically addresses the issue of confidentiality. Deposits are paid prior to entering into a franchise agreement. The main purpose of the deposit, from the franchisor perspective, is to differentiate the serious candidates from casual enquiries to the franchise opportunity. Franchisors often deal with hundreds of enquiries every month, and simply cannot begin to work at finding locations or assist with bank financing with everyone. A deposit allows franchisors to properly allocate its resources and ensure that there is some compensation in the event that the prospective franchisee does not move forward. The franchisor is also concerned with confidentiality. The deposit agreement will often have clauses stating that the provided proprietary information will be kept confidential and that appropriate materials will be returned. From a potential franchisee perspective, deposits will often permit one to put a territory on hold so that the potential franchisee can do their due diligence, arrange financing, have documents reviewed by a lawyer, or find an approved location. By paying a deposit, potential franchisees demonstrate their seriousness in the franchise opportunity and are ensuring that resources are being prudently spent. The franchisor will normally work with potential franchisees to remove conditions on the deposit agreement while reserving the desired territory for a limited period of time. Deposits can be refundable, partially refundable or non-refundable, depending upon the circumstances and primarily how much time the franchisor spends working with the potential franchisee. The franchisor wants to be compensated for its efforts in, for example, reviewing locations or assisting potential franchisees with their

business plan. Franchisors should provide deposit agreements that clarify how and if the deposit is refunded. If the franchisor does not provide a deposit agreement, potential franchisees should have one created to avoid dependency on verbal discussions. It is important that deposit agreements are read carefully and are reviewed by a lawyer so that there is clarity as to the terms and conditions. Provincial legislation has put in place certain laws to protect the public regarding franchise deposits. In Ontario, franchisors cannot require potential franchisees to pay a deposit or sign a deposit agreement until the potential franchisee has had 14 days to review the Disclosure Document. In Alberta, the franchisor can collect a deposit prior to the review of the disclosure and entering a franchise agreement but such deposits must be refundable and can only be for a maximum of 20 per cent of the initial franchise fee. The deposit agreement must also be limited to the issues of confidentiality, location, and non-use of the franchisor’s information. Deposits are a great way for potential franchisees to show that they are serious about the franchise opportunity, and provide some initial compensation to the franchisor for preliminary work and to reserve a territory for potential franchisees. The deposit agreement protects the interests of both the potential franchisee and the franchisor.

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INTRO TO DISCLOSURE DOCUMENTS DISCLOSURE DOCUMENTS are a summary of information on the franchisor, its executive team, and its franchise agreements. The document is provided to potential franchisees so that they may make a more fully informed business decision. In Canada, franchise systems are required by law to provide a Disclosure Document to prospective franchisees in provinces where franchise legislation is enacted. (Learn more about provincial franchise legislation at advocacy/franchise-legislation). Although franchise systems are only legally required to provide Disclosure Documents in these six provinces (British Columbia, Alberta, Manitoba, Ontario, New Brunswick, and Prince Edward Island), many franchisors provide a disclosure document across all of Canada to assist prospective franchisees in learning about the franchise opportunity. Franchisors have different application processes for franchisees, but will typically provide the Disclosure Document to prospective franchisees once they have been qualified as a potential franchisee and have shown serious interest in the franchise opportunity. It is not a public document, and is usually only available to serious investors. When a franchise system fails to provide proper disclosure within the provinces where disclosure is legally required, potential franchisees may have the ability to rescind the franchise agreement for up to two years from when the franchise was granted. In the event that the agreement is rescinded, the law may also provide that potential franchisees will be compensated for all losses incurred in acquiring, setting up, and operating the franchise business. Be sure to speak with your franchise lawyer for details.

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The Disclosure Document must meet legislative requirements and disclose all material facts regarding the franchise opportunity and the franchise system’s history. There are required statements pertaining to risk and seeking legal and financial advice. To learn specifically what legislative requirements are in place, you can visit the Advocacy section of the Canadian Franchise Association website at A typical Table of Contents of a Disclosure Document might read as follows: • Corporate name of the franchisor • Nature of the business • Business experience of the directors and officers of the franchisor • Previous convictions, civil actions, administrative proceedings, bankruptcies or liabilities of the franchisor, its directors, officers, and associates • Initial investment required • Other fees payable under the franchise agreement • Estimate on working capital, annual operating costs • Earning projections • Training provided, with outline of initial training program • Financing arrangements • Assistance provided by the franchisor • Franchisee obligations • Marketing fund: use of, past spending, projected spending • Restrictions on what and to whom franchisees may sell • Special licences required • Volume rebates and discount policies • Obligations to participate in the actual operations of | www.FranchiseCanada.Online

FRANCHISE TUTORIAL the franchised business • Trademarks, patent, and copyright information • Territories available • Term, renewal, termination, and transfer of the franchise • Policies regarding dispute resolution In addition, the disclosure will typically have the following in attachments: • List of existing franchisees with contact information •L ist of terminated, not renewed or cancelled franchisees with contact information • Financial Statements of the franchisor • Franchise Agreement • Table of Contents of the Operations Manual •C ertificate of Franchisor signed by an officer of the company stating that all material facts have been provided and that the information provided is true

• Receipt to be signed and dated by the franchisee acknowledging receipt of the Disclosure Document The disclosure document is only a summary of important information. Potential franchisees should study the franchise agreement in detail, as this is ultimately the document they will be signing. Legal and financial advisors, along with the franchisor, will all assist potential franchisees in reviewing the documents and in clarifying the obligations as a franchisee of the franchise system. Lawyers with franchising experience can review the disclosure document so that he or she can ensure that it meets all legal requirements. Potential franchisees should also seek advice from an accountant and the bank to ensure that they can financially afford the investment. The bank may also request a copy of the Disclosure Document so that they can make an informed lending decision.



1. From a potential franchisee perspective, deposits benefit by: a) a llowing the franchisee to earn interest on deposits held by the franchise system. b) allowing the franchisee to opt out of paying royalties. c) allowing the franchisee to put a territory on hold while he/she does his/her due diligence, arranges financing, has documents reviewed by a lawyer, or finds an approved location.

1. Disclosure Documents are provided to potential franchisees: a) t o assist them in making informed business decisions and to learn more about the franchise opportunity. b) to return their personal financial history to the franchise system. c) as a marketing material to distribute to other potential franchisees.

2. Deposit Agreements: a) d efine payments made to financial institutions for financing start-up costs involved in franchising. b) define how and if the deposit will be returned, provide timelines, and typically address the issue of confidentiality. c) define the conditions for paying the franchise fee in monthly installments. 3. There are no provincial legislations regulating franchise deposits. True or False? a) True b) False

2. Franchise systems are currently required by law to provide Disclosure Documents in: a) Alberta, Saskatchewan, and Ontario. b) Alberta, Ontario, and Nova Scotia. c) Alberta, Ontario, and Prince Edward Island. 3. The Disclosure Document will typically include a list of existing franchisees, with contact information. True or False? a) True b) False 4. The Disclosure Document is only a summary of important information. True or False? a) True b) False

4. Deposits are non-refundable. True or False? a) True b) False

Answer Key:  1) a  2) c  3) a  4) a Franchise Canada September | October 2019 113

Answer Key:  1) c  2) b  3) b  4) b


The Academy for Mathematics & English is widely recognized as “The Math Tutoring Specialist” in Canada, with 25 locations in the GTA alone, and 40 across the country. Using our proven & unique teaching systems you will be able to quickly & dramatically improve students’ grades in Math, English, Physics & Chemistry. Our comprehensive training program & on-going operational support will equip you with the knowledge and confidence to run a thriving tutoring business of your own. Our Mathematics product/teaching system has been honed and perfected over 30 years by an international team of education experts at a cost of over $1.5 million. On average, students using this unique program advance 2X to 5X faster than in a regular school classroom. And, our early learning Super Readers and Lil’ Math Whiz instructional systems have been “independently proven” to be the MOST EFFECTIVE ways of teaching early reading and math skills to students ages 4 and up. As an Academy franchisee this kind of turnkey pedagogical power will be yours to deploy with your own students. We’ll give you all the tools you need to transform children’s lives! Contact: 1-855-444-6284

Wellness is a lifestyle. Live Better. Achieve Wellness Spa provides a wide variety of services and products to help guests relax, feel healthier and be more in tune with their surroundings. We offer traditional spa treatments such as pedicures, manicures, massages, facials, body wraps and scrubs as well as medical spa services such as chemical peels, radiofrequency body contouring, laser hair removal and laser photofacials.We also provide popular medical treatments such as physical therapy, acupuncture and naturopathic medicine. Benefits of Owning an Achieve Wellness Spa Franchise 1. Help spread health and wellness through a proven model and concept 2. Join a rapidly growing billion-dollar industry 3. Get access to multiple revenue streams 4. Detailed systems and operations manuals and all the necessary intake forms, booking software and technology partners 5. Retail and equipment distributors discounts varying from 8-40% off of wholesale 6. Partnership with lenders for financial support 7. On-going best in class training Invest in Wellbeing. Contact Us Today. • 780-750-3391

Website: 206-112 Riverstone Ridge, Fort McMurray AB T9K 1S6

Angelic Treasures Christian Daycares provide Christianbased, premium childcare services to families of all faiths and backgrounds, locally and globally. Here are the top 6 reasons why this is the best daycare franchise ever: 1. Team of professional realtors will find a location 2. Franchise Directors will help with layout of your centre 3. Internal software system keeps all information organized 4. Ministry Consultant with all documents to apply for the Ministry license 5. Legal Team available to guide you on your business-related legal matters 6. Trainers will provide you with all your policy manuals and complete training We are currently expanding in Canada. Join us in changing the world, one child at a time. Email: or Franchise Fee: $50K Startup Capital Required: $150K-$600K Investment Required: $150K+ Available Territories: All over Canada Training : Comprehensive training as needed In Business Since : 2003 Franchising Since: 2017 CFA Member Since: 2017

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The new design direction of Bâton Rouge represents a modern yet timeless concept, reflecting the brand’s evolution, proven successful in both a downtown setting as well as in a suburban environment. The best franchisees are sought by emphasizing quality management and are more than just partners; they are invaluable family members for which their success is fueled by passion. They are supported with training programs that help their businesses grow and have continued access to operational and marketing support as well as architectural and construction services to facilitate design needs. Undoubtedly, the key ingredient to the brand’s success is the amazing food they serve. To ensure high standards of freshness, the food is prepared daily from the finest ingredients, as per exclusive brand recipes. Building upon its signature offerings of ribs and quality cuts of meat, the menu continues to evolve. With 30 Bâton Rouge restaurants located throughout the provinces of Quebec, Ontario and Nova Scotia, as the brand continues its expansion throughout the Canadian market, its popularity is expected to grow exponentially. Address: 8210 Transcanada Highway, Montreal, Quebec, H4S 1M5 Contact: Peter Tsafoulias 514-946-7571 • Initial franchise fee: $60K Investment: $1,800K to $2,300K Starting Capital: $700K to $800K WWW.BATONROUGE.CA | www.FranchiseCanada.Online


BDO Canada LLP 20 Wellington St E Toronto, ON M5E 1C5 Phone: (905) 633-4942 Fax: (905) 633-4939 Web: Email: Contact: Lyn Little, National Franchise Leader BDO understands that the changing business landscape and shifting market trends means that traditional franchise business models may be jeopardized. Our experts help franchisors and franchisees devise plans to implement key business and financial strategies to deal with these issues. From compliance such as FDD reporting, domestic and international tax strategies and risk management, to cloud accounting, financing, M&A and strategic growth services, we can help you accomplish your goals. In Business Since: 1921

BeaverTails® Canada Inc. has been delighting pastry lovers since 1978. Irresistibly delicious, hand-stretched Canadian pastry, creating indulgent memories one tail at a time. We are an award-winning brand with over 40 years of successful franchising experience. From coast-to-coast in North America’s favorite theme parks, zoos, ski hills, festivals and more, the success of our product and our business model lies in our never ending quest to create authentic experiences you will never forget. The BeaverTails menu has also expanded to include a diverse list of snack options, including our signature pastries, poutine, beverages and frozen treats. With over 150 worldwide locations, our flexible business models, simple operations, reasonable investment, and ongoing support make this a business opportunity worth biting into! For more information, please contact: Kristina Zappavigna at visit

CFA Member Since: 2000

IT’S ALL ABOUT THE FOOD! Take charge of your future today! Start your own business by joining the Ben & Florentine family! We are committed to creating and delivering the finest dining experience in the breakfast and lunch industry. By joining our family, you will benefit from a turnkey concept supported by a well-established team. We will assess your objectives, guide you through the franchising process and support you from start until success! Our goal is to be the premier franchise in the breakfast and lunch industry. Franchise Fee: $35K Startup Capital Required: $200K-$250K Investment Required: $550K-$650K Available Territories: All of Canada Training : 5 weeks Franchise Units Canada: 58 In Business Since : 2009 Franchising Since: 2009 CFA Member Since: 2018 FOR MORE INFORMATION 1-855-667-6099

At Bento Sushi quality, consistency and great value is at the core of every sushi roll we produce. It is our number one priority to provide our customers with hand-crafted, quality food using only the freshest ingredients available. Conveniently located in ‘grab and go’ kiosks, shopping centres, hospitals, and schools across Canada. Bento Sushi is committed to delivering quick, fresh and convenient products you can feel good about eating. Franchise Fee: $25K Startup Capital Required: $150K Investment Required: $325K Available Territories: All of Canada, United States, International Training : 3 weeks Franchise Units Canada: 13 Corporate Units Canada: 12 USA: 3 In Business Since : 1996 Franchising Since: 2013 CFA Member Since: 2016 For more information, contact: Michael Wong at

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BMO Bank of Montreal Established 1817. CFA-MSS member since 1980. Major Canadian chartered bank, providing a full range of domestic and international financial services. The Bank’s National Franchising Services Group focuses exclusively on the franchise marketplace. We provide assistance by way of Financial Services Programs and banking arrangements to both the established and emerging franchise systems operating in Canada. We understand franchising. We have the expertise necessary to fully understand your business and to respond with a comprehensive package of loans, cash management and electronic banking services suited to your network’s distinctive circumstances. The Bank of Montreal recognizes that franchising is a significant contributor to the Canadian economy and we are committed to its continuing success. For more information, contact us at BMO Bank of Montreal, National Franchising Services, 55 Bloor St. W., 17th Floor, Toronto, Ontario M4W 3N5 Contact: Joseph Pisani at 1-877-629-6262, E-mail: Or visit

Browns Socialhouse is more than a restaurant or a bar. And it’s better than either – combined. Browns Socialhouse is a fresh, hybrid concept that successfully bridges the gap between upscale casual dining and neighbourhood pub. Blending “local ingredients” such as Owner-Operators that live in the markets they serve with great sites that many of our competitors simply can’t fit into, Browns Socialhouse delivers: • Great experiences to its guests…in their own communities • Industry-leading innovations that create operational efficiencies for franchise owners Our Mission at Browns Socialhouse is to grow a world-class restaurant brand that creates wealth and opportunity for our partners. And we’re looking to partner with top-notch restaurant industry veterans that have paid their dues in the Casual Dining arena but want more than just a paycheque to show for it… Let’s chat, if you’re “Feeling Social” about the idea of owning your own Browns. 207A-3540 West 41st Ave. Vancouver, BC V6N 3E6, Canada Phone: (604) 630-0885 Fax: (604) 630-0887 Web: Email:

Choice Hotels Canada® is the nation’s largest hotel franchisor with over 345 properties open and under development. Choose from six distinct brands or an upscale membership program to suit any location. When you team up with Choice Hotels®, you’ll benefit from powerful brands, diverse marketing programs, national sales support and industry-leading operational support. Contact us to learn more about current franchise opportunities, and the resources and programs we provide. Franchise Units: Canada: 321 Franchise Fee: $25K-$50K Investment Required: $4M+ Training: Yes Available Territories: All of Canada In Business Since: 1993 Franchise Since: 1993 CFA Member Since: 2010 To find out more about Choice Hotels Canada® and franchise opportunities, visit

Chuck’s Roadhouse Bar and Grill® is an innovative concept with a competitive advantage in the casual dining industry – An advantage that places them as one of Canada’s fastest growing franchises year-after-year. Having premium locations throughout Ontario, industry-leading sales and sales growth, low royalties and marketing costs, turn-key buildouts, and optimized operations support; this low-cost investment provides franchisees with exciting returns. Schedule a meeting with their development team to learn about the growing demand from guests across Ontario, your opportunity as a restaurant owner and their continued expansion. Food the way it ought to be, priced the way it used to be! Franchise Since: 2015 Franchise Fee: $50K Investment Required: $250K-$600K Training: Yes, Included. Available Territories: All of Canada In Business Since: 2015 CFA Member Since: 2016 For more information about Chuck’s Roadhouse Bar and Grill franchise opportunities, contact: 905 814 8030

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WORLD’S MOST SUCCESSFUL BAKERY FRANCHISE • A trusted brand – Nearly 700 locations worldwide and 35+ years’ experience franchising • A robust model – COBS Bread is built on providing exceptional product, friendly service and a welcoming environment for all customers • Community focused – All bakeries donate to hundreds of local schools, groups and charities across Canada • Authenticity – COBS Bread operates with honesty and transparency Awards 2015 Recipient CFA Award of Excellence in Franchising, Silver Award Winner

Brighten up your business life A specialized breakfast restaurant, Cora serves home-style gourmet breakfasts and unique lunch meals the whole family will enjoy. Open typically from 6 a.m. to 3 p.m., Monday through Saturday, and from 7 a.m. to 3 p.m. on Sundays, the Cora concept offers a balance between your business and personal life. The chain is operated across Canada under the Cora Déjeuners et dîners and Cora Breakfast and Lunch trademarks. If you’re an enthusiastic entrepreneur with passion and drive, and you are interested in exploring the countless advantages of becoming part of the Cora family, please contact Jim Jenkins, Senior Franchise Recruiter, at 905 673-2672, ext. 264, or

2010 & 2012 Recipient CFA Award of Excellence in Franchising, Bronze Award Winner 2011–2019 Recipient CFA Franchisees’ Choice Designation Contact the COBS Bread Franchising Team E P 1 866 838 COBS (2627) W

Crepe Delicious is Canada’s largest and fastest growing mallbased creperie and gelateria. Specializing in the creation of world-class sweet and savoury crepes and handcrafted gelato, we take pride in being a leader in the trend towards healthier eating. Serving breakfast, lunch, dinner and dessert, Crepe Delicious offers fresh, nutritious and tasty food for people on-the-go. All of our crepes are made-to-order by our Crepe Chefs allowing customers to watch as their crepes are being prepared. Our signature crepe batter is only 130 calories and 4 grams of fat and then filled with the finest and freshest ingredients. Fresh veggies and protein create our popular savoury crepes, and we offer a selection of irresistable sweet crepes filled with fresh fruit combinations. Our premium gelato is a perfect complement to the specialty crepe business. All our gelato and sorbet flavours are handcrafted on-site daily with natural ingredients. We proudly serve sugar-free and dairy-free options to meet market demand.

We are a world-class franchisor with a commitment to quality, having more than 6,800 stores in more than 29 countries. DQ Grill & Chill® offers a variety of soft-serve treats along with a full line of hamburgers, hotdogs, chicken and salads. As an ongoing expansion program, we are presently accepting applications for DQ® franchises across Canada. Candidates must have business acumen, superior people skills and desire to work with a proven franchise system. A DQ Grill & Chill® has a total investment of approximately $800,000 - $1,200,000 or more. The candidate must have a minimum of $400,000 cash available. A DQ® Treat location can be in major shopping malls or as a free-standing unit. The total investment for a retail store is between $300,000 $500,000 and up to $800,000 for a free-standing unit. Applicants must have a minimum of 40% project cost in cash to invest. Contact: Tammie Verna at or 905.637.4741

Our unique concept combines comparatively low food costs with excellent site selection to provide our franchisees with the recipe for success. Single-unit, area development and master franchises available for this innovative specialty food concept. • Phone (905) 326-2969 Toll Free (877) 582-7373

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Driverseat Driverseat Chauff eur Services Chauffeur Services Driverseat emerging trend trendininhome homebased basedfranchise franchise Driverseat isis the the latest latest emerging systems, in personal personaltransportation. transportation.Our systems,blazing blazing aa new new industry industry in Our franchise partners specialize in marketing, strategizing and franchise partners specialize in marketing, strategizing and growing growing their business, while their Coachmen (drivers) focus their business, while their Coachmen (drivers) focus on transporting on transporting customers and their vehicles, unique customers and their vehicles, through 4 uniquethrough services.4Protected services. Protected throughout territories available territories throughoutavailable Canada and the U.S. Canada and the U.S. Totalcapital capitalrequiredrequired- $20k $20k to • Total to $35k $35k InnovativeTechnology Technology Platform Platform • Innovative $21,000franchise franchisefee fee • $21,000 Homebased based • Home Noneed needfor forinventory inventory • No Significant industry size size • Signifi cant industry Nocapital capitalreal realestate estate leases leases • No tierextensive extensivetraining training program • 4 4tier

Contact Contact 1-855-DRIVE-90 1-855-DRIVE-90

Decathlon Olympic Gold Medalist and Co-Founder Bryan Clay has developed Eat The Frog Fitness group studio exercise environment to eliminate gym-intimidation, encourage social interaction and integrate adaptive technologies that aid performance. Franchise opportunities exist in Canada. Offerings include: IMAX style workouts, customized fitness programs, re-evaluation every 8-weeks, 24/7 access, live coached & virtual classes. More information at Franchise Units: Canada: 2, USA: 12 Corporate Units: USA: 3 Franchise Fee: $40K Investment Required: $522K-$706K USD Training: 4 days at corporate office and online webinars Available Territories: US, BC, ON In Business Since: 2017 Franchise Since: 2017 CFA Member Since: 2018

• Designated Driver • Airport Chauffeur Assisted Transport

Airport Chauffeur

• Assisted Transport Vehicle • Vehicle Chauffeur Designated Driver Chauffeur



Eggspectation is an innovative upscale-casual dining restaurant concept. Founded in 1993, Eggspectation restaurants are known for their brunches. With an extensive all-day menu choices, Eggspectation ill assume the ad is approved offers a unique experience. From breakfast to ceed with placement. brunch, lunch to coffee & dessert time to happy hour and dinner, is the place to kick back in style with friends, family ber/OctoberEggspectation 2019 and business associates and enjoy good times in this unparalleled environment. g

2, 2019



Franchise Units: Canada 13, USA 6, International 7 Corporate Units: Canada 3, USA 1 In Business Since: 1993 Franchise Since: 1998 Franchise Fee: $50K Investment Required: $500K-$1M Training: 10 weeks Available Territories: All of Canada, USA, International CFA Member Since: 2011

7960 rue Saint-Denis, 2nd. Flr., Montreal, QC, H2R 2G1 Date Phone: (514) 282-0677 / (855) 331-EGGS (3447) Fax: (514) 282-8115 Web: FAX to 416-695-1950 Email: F. 416-695-1950 Contact: Enzo Renda, CEO

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Eye Level is the key to self-directed learning. Eye Level nurtures problem solvers, critical thinkers, and lifelong learners. A premier supplemental education and enrichment program, Eye Level offers an innovative and effective teaching method in a fun and exciting learning environment, where self-directed learning, individualized academic coaching, and critical thinking are at the core of helping children improve and excel in their academic pursuits. Franchise Fee: $5K Startup Capital Required: $60K Investment Required: $100K Available Territories: British Columbia, Alberta, Ontario, United States Training : 5 days of training at our centralized training facility in New Jersey, USA Franchise Units Canada: 13 USA: 193 International: 397 Corporate Units USA: 3 International: 800 Franchising Since: 1991 CFA Member Since: 2015 Contact us for a free Eye Level centre franchise information seminar Contact Name: Xavier Kim Email: | www.FranchiseCanada.Online


With 30 locations across Canada, Famoso is your neighbourhood pizzeria where you’ll find a fun and vibrant atmosphere any day of the week. Inspired by the energy of an authentic Neapolitan pizzeria in Naples Italy, at Famoso you’ll savour the delicious tastes of fresh, pizzaiolo-tossed pizzas and signature Italian family-kept recipes including share plates + tapas, soup, salads, sandwiches, pastas and desserts, served with a perfect selection of wine, craft beer and cocktails. It is also perfect for a quick bite at lunch, before a movie, or gathering with friends and family.

Fatburger has been serving up the freshest, biggest, juiciest burgers for over 65 years. With restaurants in 37 countries, prospective franchisees benefit from investing in a concept with a proven track record. Prime ownership opportunities are available across Canada. We provide: • A highly recognized trademarked brand • Extensive initial training • Ongoing operation & training support • Marketing/advertising support • Excellent return on investment capital

Phone: 888-597-7272

An upper tier quick-casual restaurant serving fresh, never frozen custom made Alberta Angus beef burgers and Buffalo’s™ World Famous Wings and Tenders, Fatburger is a recognized leader in the premium burger category. We are passionate about quality, food and service - and it shows! We offer an extensive menu and dynamic décor that brings food, fun and style together. Each meal is cooked to order using fresh ingredients and traditional cooking methods. The taste and quality of Fatburger has been inspiring fierce customer loyalty since its inception in 1952.


54 locations across Canada and growing!

For more franchise information, call us at 1-888-597-7272 or email

At Famoso, we are looking for partners with a strong commitment to excellence and true passion in all that we do. Contact us to find out more. Famoso Italian Pizzeria + Bar #401 – 1901 Rosser Ave., Burnaby, BC V5C 6R4 Contact: Franchise Inquiries

For locations and more visit

Firecrust Custom Salads + Pizzas

Join Firehouse Subs Today Across Ontario!

Inspired by authentic pizzerias in Naples, Firecrust Custom Salads + Pizzas is keeping true to Neapolitan pizza origins by providing products that focus on simplicity, freshness and contain high quality ingredients. We differentiate ourselves from other Neapolitan pizza restaurants, who charge a high price to capitalize on the unique ingredients and cooking processes involved, by focusing on the quality of the ingredients and ensuring that our pizzas and salads have great value.

Firehouse Subs is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded in Jacksonville, Florida by former firefighters and brothers Chris and Robin Sorensen, Firehouse Subs is a brand built on steaming hot subs with the highest quality meats and cheeses piled high. The founders are the real deal and the company is built upon a family of franchise operators who share their same passion for serving others. Firehouse Subs consistently ranks number one in among fast casual brands in the categories of food quality, taste, flavor, and friendly service.

Contact us today and get your slice of the pie! Wok Box Fresh Asian Kitchen Wok Box Fresh Asian Kitchen serves up an Asian-inspired menu in fast casual restaurants that have a contemporary design and energetic atmosphere. Using proprietary recipes and the freshest of ingredients, customers have their food cooked in front of their eyes in just minutes. Be your own Boss and use our brand to build your business. Franchises and multi-unit opportunities available in your neighbourhood. Don’t let this opportunity pass you by – drop us a line and fill in an application. |

In 2005, Firehouse Subs created Firehouse Subs Public Safety Foundation with the mission of providing funding, life-saving equipment and educational opportunities to first responders. In fact, Firehouse Subs has granted more than $42 million to hometown heroes across Canada and the United States. Our growth is carefully calculated to optimize restaurant potential, profitability and the success of our franchisees. For more information about franchising with Firehouse Subs, contact Brent Greenwood at or 877-887-8330.

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Do good. Feel good. Own your own coffeehouse. At Good Earth we’ve been creating authentic, community coffeehouses since 1991… serving ethically sourced coffee and fresh, wholesome food, with a down-to-earth attitude. We believe in our coffee farmers. We choose Organic, Fair Trade, Rainforest Alliance Certified, and Direct Trade coffee... and every cup is exceptional. We believe in good food. Our food is fresh and wholesome. It sets us apart from the competition. Good Earth is uniquely a coffeehouse with good food. We believe in community. Coffeehouses have a long and colourful history. Our coffeehouses are warm, friendly, and inviting. A Good Earth Coffeehouse is a community-gathering place like the coffeehouses of old. We believe in you! Good relationships are at the core of Good Earth. Is it time to invest in yourself and your family? Find out more about growing with Good Earth. Visit us at Connect at 1-888-294-9330 or

Jani-King is the world’s largest commercial cleaning franchise with over 9,000 franchisees in 10 countries and over 40 years of experience! The unique Jani-King Franchisee Concept, available for as low as $11,900, provides our franchisees with an edge over the competition. By offering unparalleled support and training, Jani-King works to ensure that every franchisee has an opportunity to be successful. Initial and on-going training, 24-hour operational support and administration assistance are all provided by Jani-King. Ready to be your own boss? Contact us today and join the more than 9,000 other Jani-King franchise owners worldwide. 1-800-565-1873 or visit our website at or e-mail Special Note: Master Franchisor opportunities available in Saskatchewan, Newfoundland and Thunder Bay.

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Are You Looking For: • An opportunity to be your own boss? • Financial & personal independence? • A healthy and creative work environment?

A Hickory Dickory Decks Franchise Offers: • Entry into a multi-billion dollar home renovation and improvement market • A strong reputation and buying power • A proven training and support system Contact Hickory Dickory Decks for more information today. 115 Dundas St. West Dundas, Ontario. L9H 7L6 1-800-263-4774 or 905-689-4774

For almost 40 years, M&M has helped Canadians put delicious meals on the table by offering consumers easy-to-prepare, top quality foods and personalized customer service, all within a uniquely convenient shopping environment. We’ve taken this task to heart and have grown to become Canada’s leading retailer of frozen foods, a truly iconic Canadian brand and a trusted guest at dinner tables across the country. We are very proud of our major achievement -the removal of all artificial colours, flavours, and sweeteners from our food portfolio. Our Food Promise is a game changer and key differentiator from our competition and we are proud that 100% of the products in our stores coast-to-coast meet this Food Promise. Following a significant rebranding effort in 2016 - including the name change from M&M Meat Shops, a new store design, new products and packaging, a new website, a revamped loyalty program and new training platform for Meal Advisors - M&M Food Market is poised for franchise growth. Now is the time to rediscover this trusted, iconic Canadian brand. For more information, visit our website at or call us at 1-800-461-0171. | www.FranchiseCanada.Online



B URGER S & B EEF For over 20 years Marcello’s has been serving its customers healthy and delicious food on the go, and has been a source of pride, satisfaction and profi t for its Franchisees. Marcello’s is now applying all of our knowledge and experience from the past three decades to the introduction of Marcello’s Burgers and Beef franchises. Marcello’s is responding to the demand for tasty and juicy hamburgers by using fresh, quality Canadian chuck and brisket, served on a brioche style bun with a wide selection of toppings. We are also presenting to the Canadian market, Chicago-style Italian slow roasted beef sandwiches, served on a crusty baguette, drenched in tasty jus and smothered in Italian giardiniera. With a Marcello’s franchise you get a proven business model and brand, extensive training, ongoing management guidance, marketing assistance and much more. Marcello’s will also help with locating sources of funding, store design, equipment acquisition, construction, startup and store launch. If you would like to be part of this exciting new business with a trusted Franchisor that has a proven track record please inquire today. Marcello’s currently has franchise opportunities available in Ontario. For more information please visit our websites:


Welcome to the largest Canadian-owned quick serve chicken restaurant and one of the fastest-growing franchises in the country. Mary Brown’s Chicken & Taters continues to expand across Canada with about 160 stores now open. We expect to have 200 stores by 2020. It’s a growth plan we’d love you to be part of! Our food is exceptional and our numbers are impressive. We’ve enjoyed 15 consecutive years of same store sales growth and are destined to continue this trend. Our genuine hospitality, 100% Canadian heritage and Made Fresh from Scratch menu keep our Guests coming back again and again. Our Chicken is fresh Canada Grade A, hand cut and hand breaded in-store. Our Taters are also handcrafted in-store from farm fresh Canadian potatoes. Even our Coleslaw is made fresh in-store! Our approach is time-proven, with a 50-year record of success dating back to 1969. Add to that our comprehensive Franchisee support including Training, Financing and Marketing and you’ll see that Mary Brown’s is an exciting opportunity that you don’t want to miss. Call 1-866-640-3339 or email and get started today.

McDonald’s® has always been a franchising company and has relied on its franchisees, our Owner/Operators, to play a major role in the System’s success. McDonald’s remains committed to franchising as a predominant way of doing business. We are actively seeking highly qualified business people to join our System as Owner/Operators. Owning a McDonald’s restaurant is a tremendous opportunity. We are seeking individuals with significant business experience who have successfully owned or managed multiple business units or have led multiple departments and who have significant financial resources. We are a family of more than 275 Owner/Operators passionate about satisfying our guests, growing our business, making money and having fun. McDonald’s continues to be recognized as a premier franchising company around the world. To learn more about franchising opportunities with McDonald’s Canada, please visit us at Franchise opportunities are now available across Canada!

Megamind Abacus Academy is a 2 in 1 after school supplementary education franchise. We offer both Abacus Mental Math Program as well as individualized Tutoring programs for students in all grades for all subjects under one roof. We are a 100% Canadian based company and the curriculum is designed to match the provincial requirements. We are expanding our operations in Canada and are looking for passionate individuals to join us. Franchise Units: Canada: 7 Corporate Units: Canada: 1 Franchise Fee: $25K (plus applicable taxes) Investment Required: $60K-$125k (plus applicable taxes) Training: Provided by Head Office at a fee Available Territories: All of Canada In Business Since: 2012 Franchising Since: 2015 CFA Member Since: 2015 Call: 905-840-0707 Ext 5 Email:

©2019 McDonald’s

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Midas is a globally respected automotive products and services provider with franchised, licensed, and company-owned locations throughout Canada, the United States and the world. Here are just a few of the ways we help you build success as a Midas franchisee: • Outstanding brand recognition • Growth-focused business model geared toward expanding customer base • Exclusive product warranties and lifetime guarantees • Exceptional advertising, utilizing today’s most powerful media • Knowledgeable and experienced senior management team with diverse backgrounds in retail, wholesale, operations and development • Unparalleled support and resources, strategically positioned for long-term franchise growth • Complete training and marketing support No business or retail management experience necessary.

Your customers have options, so should you. The more ways you accept payments, the easier you make it for customers to do business with you. Moneris offers a wide range of industry-leading payment solutions. From in-store to online to mobile, our solutions are designed to keep the payment experience as seamless as possible. Together, we will help your franchise realize its full potential. A CFA FSS Member since 2004, Moneris offers payment solutions targeted specifically to the franchise industry. We will work closely with you to analyse your needs and take the guesswork out of selecting the most appropriate and cost-effective solution for your franchisees. Sign up with Moneris and receive preferred pricing through the CFA Member Discount Program. Visit or call 1-888-552-0341 for more information!

Build your future with a leader ... Trust the Midas touch! Contact us to learn more: or call 800.365.0007 This advertisement does not constitute an offer of a franchise. A franchise offering can be made by us only after we provide you with an appropriate Canadian disclosure document (as applicable in each province). Franchises may not be available in all provinces.

Because life has to be enjoyed! Since 1988, Mr. Greek® has made every day a culinary celebration of health and well-being with delicious authentic Mediterranean Cuisine fire-grilled and made with pride. In keeping with true Greek tradition and hospitality, we believe that Life Has To Be Enjoyed!® Mr. Greek® is a household name for healthy, delicious, authentic Greek Mediterranean cuisine made from the freshest premium ingredients without the use of MSGs, tenderizers, trans fats or added preservatives. Mr. Greek® is a true fast-casual concept with food prepared to order. The continuous success of our franchise system over the years has been built on our credence that our business achievements should be attained via strong relationships, trust and a shared vision of mutual success with our franchise partners. With over 20 locations serving Toronto and the GTA, offering Dine- In, Take-Out, Delivery, Online Ordering and Catering. Outside of Ontario Mr. Greek ® operates locations in Saskatchewan and internationally Mr. Greek ® Franchisees operate in UAE and in Kuwait with plans for additional development in the future.

Interested in owning a Mr. Lube franchise? With 176 locations and growing, Mr. Lube is the Canadian leader in automotive oil change and preventive maintenance. In fact, we’ve served more than 45 million customers in our 41 years of business— and we are just getting started. Mr. Lube offers: • A respected brand name supported with award winning advertising programs • Established operating systems • National purchasing programs and partnerships • An extensive franchisee support team • Industry leading training programs • Conversion opportunities We are looking for potential franchisees and existing independent operators who would like to take their business to the next level. If you are passionate about customer service and have the financial resources and leadership skills to grow with us, we would love to talk to you about becoming a franchise owner. For more information email us at or visit our website at

For franchising information please contact Peter Rakovalis 7 days a week at 647-993-3266 •

122 Canadian Franchise Association | www.FranchiseCanada.Online


For almost 60 years Mr Mikes SteakhouseCasual Restaurants have been about feeling like you belong, where everyone feels comfortable in his or her own way. It’s your place - a place where you don’t have to be something you’re not, you can just be yourself. It means tasty and affordable creations from our signature steaks and Mikeburgers to our home-branded wines and beers. Our plans are to open 30 new restaurants across Canada over the next 5-year period and we invite you to call us for more information about franchise opportunities. Canadian Franchise Association Members Food - Restaurants / Dining Rooms Mr Mikes SteakhouseCasual Restaurant Unit 100, 3700 North Fraser Way, Burnaby, BC, V5J 5H4 Phone: 647-527-9574 Fax: 604-439-7367 Web: E-mail: Contact: Ryan Lloyd, Director of Franchising Franchise Locations Canada: 39 Corporate Locations Canada: 3 In Business Since: 1960, Franchising Since: 2003 Franchise Fee: $50K, Capital Required: Min. $900K - 1.8M Training: min. 8 weeks Available Territories: AB, MB, SK, BC, ON CFA Member Since: 1997

The Pizza Nova story began in 1963 when a young Italian family opened the very first Pizza Nova restaurant. Today Pizza Nova is still family owned, represents over 140 locations across Ontario and specializes in hand-tossed Italian style pizzas that are complemented by an extensive menu of proven favourites. We provide comprehensive training, easy ordering from our HAACP approved commissary, location identification & design, operations support and innovative marketing initiatives that bring customers through your door. Pizza Nova is the Official Pizza of the Toronto Blue Jays, Toronto International Film Festival, and the CNE. Our 56+ years of success continues as a direct result of our uncompromising commitment to providing the highest quality product made from only the finest quality ingredients. In 2015 we became the first Canadian pizza company to introduce pepperoni sourced from beef and pork raised without the use of antibiotics or added hormones. We have since expanded our ‘Raised Without Antibiotics’ profile to include bacon, chicken wings , chicken pollini, grilled chicken, and smoked ham. For more information on Franchise Opportunities please contact our Franchise Department at 416-439-0051

MAKE A LIVING THAT MAKES A DIFFERENCE Oxford Learning is the leading supplementary educational franchise in North America, offering a unique way to make a difference using its proprietary learning methods and materials. With programs for students from preschool to university, Oxford Learning helps students improve their academic skills while developing higher levels of cognition and self-esteem. With more than 120 locations across Canada, a successful Oxford Learning centre does not require you to have a background in education; our comprehensive training, instruction model, proprietary curriculum and ongoing support from Head Office combined with your drive to succeed is the only requirement! Oxford Learning has a unique supplemental education model that does not exist elsewhere. Looking for an opportunity to make a difference in your life and in your community? An Oxford Learning franchise is a great way to make it happen! Discover the rewards of helping children succeed. Make a Living that Makes a Difference. Pick up the phone today. 1-888-559-2212 (ext. 115) or email us at

Grab Your Slice of Life! Pizza Pizza began in December 1967 in a 300 square foot store in Toronto at the corner of Wellesley and Parliament Street. Since then we became the biggest pizza chain in the country. Our success stems from our customer focus. Our commitments to freshness, quality, and innovation have led us to the top of the pile in the pizza industry. Pizza Pizza delivers on its goals time and time again as we strive to make the best pizzas around at reasonable prices. Moving forward, we will continue to hold our leading position through community involvement and environmental stewardship. Consider what Canada’s most successful pizza chain has to offer you: • A commitment to quality, • Comprehensive training freshness, customer • Site selection, lease satisfaction and innovation negotiation and professional • Superior marketing and architectural design promotional support • Knowledgeable support staff • State-of-the-art technology • Administrative systems • Ongoing professional • We supply the ingredients development • Be your own boss! Franchising information:

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Plan A Long Term Care Staffing & Recruitment Founded in 2011 by Sheri Tomchick, Plan A Sudbury was the first location to provide a sustainable and logical staffing strategy to Long Term Care homes in the Greater Sudbury area. Understanding the unique needs of LTC, Sheri’s mission quickly shifted to providing all LTC homes across Canada with that same strategy. Plan A Sudbury, known as the model Plan A for all other locations, where owners discover our exceptional hiring practices, customer service excellence and replicate such standards when providing LTC homes in their own communities with compassionate and dependable health care professionals. Helping to solve staffing shortages in Long Term Care homes not only supports only the best care for the residents, but helps alleviate burnout and attrition of valuable in-house staff. Franchise Units: Canada: 14 Corporate Units: Canada: 3 Franchise Fee: $50K Available Territories: All of Canada In Business Since: 2011 Franchising Since: 2017 CFA Member Since: 2019

A Print Three Smart Business Centre is a turn-key operation designed to get you up and running and doing business quickly and successfully. With 48 locations across Canada, Print Three is one of Canada’s largest owner-operated print networks. Print Three provides all franchise owners with in-depth training and ongoing support in the areas of marketing, promotions, advertising, web-based communications, décor, finance, inventory and supplies. We provide franchisees with current research on industry trends and new services, as well as on relevant technology and equipment. Business owners across Canada choose Print Three for our superior marketing approach and sales program, which effectively combine print, web and marketing. In the business for over 45 years, Print Three brings a wealth of industry expertise and innovation to the table. When you join Print Three you join a network that enjoys an excellent reputation and brand recognition across the country. For more information contact us at or call: 1-800-335-5918 ext. 330.

Join The Future of Real Estate

Join the Quesada franchise team and discover the Joy of Mex!

The Internet has transformed everything we do. It allows visionary companies to move faster and make things happen for less money. That’s why you don’t see many ads for video store or travel agent franchises in this magazine like you once did.


If you’ve often thought that the real estate industry is also ripe for major transformation, then it’s time to join the club. At we leverage people and technology in a way that makes real estate better. Our national network of over 100 franchise owners enjoy being on the cutting edge of innovation, have exclusive territories and represent a real estate platform that creates raving fans. While we’re already in over 600+ communities coast-to-coast, we’re not done growing. This could be your chance to be part of something amazing. If you want to learn more about how you can own a piece of the Future of Real Estate please let us know by email to, phone 1-844-333-7017 or by visiting

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• Affordable entry cost • Proven business model • Canadian owned company with hands-on franchisee support including: ° Site selection, lease negotiation, and restaurant design expertise ° Operational and management training ° Advertising and promotional support ° Systems to build sales, reduce operating costs and increase profitability Three corporate locations and over 120 franchises from coast to coast – with more locations opening every month. Steve Gill Founder & CEO | www.FranchiseCanada.Online


RICKY’S ALL DAY GRILL is part of the Ricky’s Group of Family Style Restaurants with 85+ locations across Canada. RICKY’S offers a variety of restaurant franchise options, all with stylized and comfortable décor and innovative breakfast, lunch and dinner menus. • On-going support programs provide the systems and programs your restaurant needs, including a Certified Kitchen Manager Training Program, server training, quarterly area meetings and regional District Managers. • In-house marketing team provides best-in-class promotions • Menu development team keeps the menus fresh, creative and interesting • Integrated or separate lounge adds another profit centre • Customized conversions of existing restaurants/locations • Hotel partnerships with customized designs available • Total investment is between $650,000 and $950,000, depending on location and model

Cannabis has been illegal in Canada since 1923. That all changed on October 17, 2018. This is your chance to be part of the best recreational cannabis brand network in Canada and part of the multi-billion dollar Canadian cannabis industry. Get in on the ground floor of this “budding” industry! We have created a modern retail model that offers legitimacy, reputability, professionalism and a feeling of confidence, with plans of opening one hundred locations across Canada. If you are a passionate entrepreneur that is dedicated to helping our customers find a higher sense of love, joy, peace and harmony then we invite you to apply for this once in a lifetime opportunity. We are now accepting applications for Franchise Partners to open LEGAL recreational cannabis stores in cities across Canada. VISIT SPIRITLEAF.CA TO LEARN MORE

PRIME LOCATIONS ARE AVAILABLE ACROSS CANADA Call us at 1-888-597-7272 Email and ask for an information package. Check out our website: We make restaurants work for you!

Welcome to the Home of the Original Famous All Day Breakfast™ Canada’s leading full-service breakfast restaurant franchise Fresh is Tastiest™ is our philosophy at Sunset Grill. Our guests are loyal to our brand and love our food because we use fresh ingredients and healthy cooking methods. Our food is always freshly prepared and cooked to order. For over 30 years our owner-operators have enjoyed a healthy work-life balance with our one-shift operation model. High profit margins (up to 20 per cent on net sales) lead to excellent returns and the building of a saleable asset. We set our franchisees up for success with our award-winning formula. Specialization in the marketplace, streamlined operations, comprehensive training, ongoing professional guidance and low staff turnover are just a few of the benefits you’ll enjoy when you become a part of the Sunset Grill family. Canada’s #1 breakfast brand with 85 locations and growing. Join the breakfast revolution today and let us find you a home at Sunset Grill.

TACO TIME CANADA Canada’s leading Mexican fast food restaurant chain. We prepare great food in our stores, in a fast and friendly environment. Join our growing list of successful franchisees and participate in the continued expansion of the Mexican segment. We have unit types to fit different investment and operational criteria. From drive thrus, in-line and food courts, TacoTime delivers real mexican food with flare. We provide training, site selection and ongoing operations and marketing support for all stores. Total investment ranges between $225,000 and $400,000, depending on unit type. Cash requirements are $75,000 to $125,000, again depending on unit type. Web site: Call Toll Free Steve Nickerson 1-800-471-5722 A4, 416 Meridian Road SE, Calgary, Alberta T2A 1X2 Phone: 403-543-3490 Fax: 403-543-3499

Visit us: Email us: Call us: (905) 286-5833 Sunset Grill. A business that works for you.

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Join our friendly, professional organisation and be part of a well proven, dynamic and successful framework of inspirational people who run their very own business while making a real difference in the community.

The original concept behind Seasons Art Classes was to offer inviting and creative step-by-step art classes, especially designed for those who’ve always had a yearning to be creative but believed they didn’t have the ‘right stuff’ (our proven methods consistently show that they really do have those abilities).

You know The UPS Store for shipping, but did you also know that The UPS Store is Canada’s largest franchised network of business resource centres? Did you also know that The UPS Store is also Canada’s largest chain of copy & print centres? Servicing the growing small/home office market, The UPS Store offers the convenience of a one-stop shop for business services such as photocopying and digital printing, offset printing, worldwide courier services, packaging supplies and services, mailbox and fax services, document finishing, and more. This dynamic chain leverages on one of the world’s most well-known brands, UPS. This is your opportunity to join a North Amercian market of over 5000 locations (and growing!)

Call now for more information to see if your area is still available!

Visit us at We Print, Ship & More!

514-481-2722 or

Locations, North America: Over 5000 Locations in Canada: Over 350 Minimum cash investment: $100,000 Total cash investment: $174,000 to $198,500 plus working capital.

Our business has been in operation since 2009 and is the original provider of these inspired courses.

For more information on The UPS Store opportunity, call 1-800-661-6232 or visit

A local favorite, from the very beginning. In 1977, Vera and her husband Frank opened their original burger shack at Dundarave Pier In West Vancouver. With a passion for burgers, and a passion for taking care of their customers, Vera’s Burger Shack soon became legendary. When Vera and Frank retired, their granddaughters took over and began serving the next generation of happy customers. In 2000, family friend Gerald Tritt took over the concession and soon after, he and his partner Noah Cantor expanded Vera’s Burger Shack into other communities. Today, Vera’s Burger Shack has served more than one million delicious, homemade burgers in a friendly, comfortable environment that would make Vera and Frank proud!

Home-Based Franchise • Location Independence Wellnessnews Canada, Inc. is in the business of franchising Wellnessnews Choices for Healthy Living®, a multi-media publishing platform that includes print, online, and social media. This proven neighbourhood collective offers an informative resource that showcases professional local health practitioners and businesses, exclusively into your local community. Master Franchisees, Area Developers, Multi and Single Unit Franchises are now available for entrepreneurs who are looking to start a home-based business that provides them with location independence and the flexibility to suit their lifestyle.

Franchise Units: Canada: 12 Corporate Units: Canada: 1 Franchise Fee: $30K Investment Required: $150K Training: 5 weeks Available Territories: All of Canada In Business Since: 1977 Franchising Since: 2005 CFA Member Since: 2018

Other benefits include an in-house creative, editorial, print and marketing team; a great reputation, initial training and ongoing support, minimal start-up costs, a growing niche market, and a business that provides long term residual revenues.

T. (604) 683-8372 •

WELLNESSNEWS CANADA, INC. Website: E-mail: Phone: 1-800-840-4309

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Franchise Fee: $21,500 Investment Required: $36,320 Available Territories: Canada | www.FranchiseCanada.Online


ASK A LEGAL EXPERT (continued from page 109)

Wild Wing is the largest Chicken Wing Chain in Canada, operating since 1999. Wild Wing specializes in Chicken Wings in 101 unique flavours, in addition to other quality offerings like burgers, ribs, flatbreads, salads and poutines. Wild Wing is a restaurant and bar with a western theme and a focus on sports. Wild Wing has a growth strategy to expand from 94 locations to 130 by 2023 and have a reach from Coast to Coast. Come on board and get Wild! Franchise Fee: $35,000 Startup Capital Required: $150,000 Investment Required: $200,000-$600,000 Available Territories: All of Canada Training: Yes – 2 weeks Franchised Units- Canada: 82 Corporate Units- Canada:1 Licensed Units- Canada: 11 In Business Since: 1999 Franchising Since: 2003 CFA Member Since: 2015 Franchise Opportunities Available Across Canada

FRANCHISE CANADA PUBLICATIONS 116-5399 Eglinton Ave W, Toronto, ON M9C 5K6 Phone: (800) 665-4232 ext. 238 / (416) 695-2896 ext. 238 Fax: (416) 695-1950 Web: FranchiseCanada.Online Email: Contact: Andrew Schopp, Editor Franchise Canada is published by the Canadian Franchise Association and reaches a wide spectrum of potential and established franchisees and franchisors. Franchise Canada Magazine is published bi-monthly and the Franchise Canada Directory is published annually. Franchise Canada is available across Canada through distribution channels that include Chapters-Indigo, CFA trade-shows, select newsstands and airport HDS-Relay stores. For advertising information, contact Gwen Dunant, (877) 254-0097 or In Business Since: 2000

Typical requirements to maintain exclusivity As noted previously, franchisors also frequently impose various performance requirements when granting an exclusive territory. For example, the franchisee may be required to achieve a minimum level of sales, failing which their exclusivity may be reduced or lost. Alternatively, some agreements provide the franchisee with a right of first refusal if the franchisor decides the territory can support additional franchisees. If the franchisee does not exercise this right, the franchisor is at liberty to offer the franchise to another and adjust the existing franchisee’s territory. Some questions to think about When considering the territorial rights provisions in an FDD or proposed franchise agreement, you will want to consider (among others) the following questions: • How is your territory demarcated? Is the territory appropriately sized and configured for your intended business? Are there any ambiguities in how your territory is defined that need to be clarified? Can you negotiate the size of your territory (or your specific location within it) with the franchisor now, or when the agreement renews? • If you have an exclusive territory, can you realistically achieve whatever the requirements are to maintain that exclusivity going forward? Are you prepared to live with the consequences if you don’t? • If your territory is non-exclusive, do you trust the franchisor not to cannibalize your business by appointing additional franchises nearby? • W hat is the anticipated impact on your business of the rights reserved by the franchisor? • If you have a right of first refusal to establish another franchise, will you have the capital and other resources required to do so? • W hat are the franchisor’s current plans for territories adjacent to yours? • Does the agreement address what happens if the franchisor acquires another brand with franchisees in your territory? • How does the franchisor deal with encroachment disputes between franchisees (and you should also obtain details about any past encroachment or territory disputes between franchisees)? We hope the above tips will assist you in better understanding the territorial rights provisions in franchise agreements. Franchisors are sometimes willing to negotiate these provisions, and it is always best practice to ensure you understand your rights (and get answers to any questions you have about them) before signing the franchise agreement.

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DON’T MISS OUR NOVEMBER/DECEMBER 2019 ISSUE! THE EXCELLENCE IN FRANCHISING ISSUE Every year, the Canadian Franchise Association (CFA) honours the best and brightest in franchising through its awards program, and this November/December Excellence in Franchising issue shines a spotlight on 2019’s franchising stars. Featuring the Awards of Excellence Grand Prize winners and six franchisees of the year, along with all other franchises recognized for their franchising accolades, Franchise Canada offers an inspirational glimpse into this latest lineup of franchising greats. This issue will also include exciting franchising opportunities in a broad range of sectors, along with inspiring success stories, expert advice, and helpful ‘how-to’s to help get you out there and make a name for yourself on the franchising playing field. So open up this issue, learn from the top franchising standouts, and scratch your franchising itch!

WATCH FOR THESE INFORMATIVE FEATURES IN OUR NOVEMBER/DECEMBER 2019 ISSUE:* GRAND PRIZE WINNERS: Want to learn more about the franchise systems that took home top honours from the CFA Awards of Excellence gala? Here’s your chance! In our cover story, we share the scoop on the secrets behind the franchising success of Driverseat and Inspiration Learning Center. FRANCHISEES OF THE YEAR: A franchise is only as successful as its franchisees, and these Franchisees of the Year are certainly helping their systems reach new franchising heights. In this feature, six franchisees look to inspire the next generation of top franchisees through their personal experiences and advice for excelling in franchising endeavours.

THE POWER OF ESTABLISHED BRANDS: When deciding on a franchise system, a major consideration is whether to partner with a larger, established brand or a smaller, emerging system. We provide insight from franchising experts to help you determine your best fit, and three established systems share the benefits of partnering with a powerful franchise brand. FRANCHISING FORMATS 101: Franchising can take many forms, and in this informative feature, we outline the differences between single-unit, multi-unit, master, and territory franchising, to help give you the background you need to make an informed franchising decision.

PLUS A SPECIAL FRANCHISE FOCUS ON QUICK SERVICE RESTAURANTS! IN EVERY ISSUE: • Industry News • Show Me the Money • Franchise Tutorials • Leadership Profile • Giving Back • Home-Grown & Locally-Owned • Ask the Experts • Day in the Life • The First Year • Franchise Fun *Editorial subject to change

AWARD WINNERS: Craving even more award-focused content? We share the complete list of 2019 CFA award winners, including the Awards of Excellence, Recognition Awards, Franchisees’ Choice Designation, and CFA Membership Milestones.

FRANCHISE CANADA MAGAZINE Published by the Canadian Franchise Association

128 Canadian Franchise Association

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ADVERTISERS’ INDEX Academy for Mathematics & English........................................................ 68 & 69

Eye Level..................................................................... 73


Famoso Italian Pizzeria + Bar............... 18

Mr. Greek. . ...................................................... 22 & 23

Fatburger.................................................................. 45

Mr. Lube. . ...................................................................... 61

Firecrust Custom Salads + Pizzas..... 11

Oxford Learning................................................. 75

Firehouse Subs......................................................42

Pizza Nova................................................................. 37

BDO...................................................................... 20 & 21

Good Earth Coffeehouse......................... 39 franchising

Pizza Pizza................................................................ 95

Ben & Florentine.. ............................................... 64

Hickory Dickory Decks.............................. 103

Bento Sushi.............................................................. 36

International Franchise Association ............................................................................................. 110

Achieve Wellness Spa.. .................................. 32 Angelic Treasures Christian Daycare .............................................................................................. 62 looking-to-franchise/ Bâton Rouge.......................................................... 65

BMO Bank of Montreal................................43 Choice Hotels Canada®.. ............................ 91 Chuck’s Roadhouse Bar and Grill®........ ........................................................................................ 4 & 5 COBS Bread................................................................ 7

Jani-King................................................................... 38 M&M Food Market.. .............................................. 3 new-shopping-experience Marcello’s Burgers & Beef. . ....................... 15

Cora. . ............................................................................. 102

Mary Brown’s Chicken & Taters................ .............................................. Outside Back Cover

Dairy Queen Canada.. ................................... 87

McDonald’s Restaurants Canada.... 92

Driverseat...................... Inside Back Cover

Megamind Abacus Academy................ 71

Eat the Frog Fitness....................................... 44

Midas International........................................ 91

Plan A............................................................................. 48 97 Quesada....................................................................... 17 Ricky’s All Day Grill........................................... 19 Spiritleaf........................ Inside Front Cover The Seasons Art Class.. .......................... 8 & 9 The UPS Store........................................................ 82 Vera’s Burger Shack. . ....................................... 13 Wild Wing...................................................... 24 & 25 Wok Box.. ....................................................................... 11 www.wokbox.xa


Franchise Canada won Gold at the inaugural National Magazine Awards: B2B for the “Millennials in Franchising” regular editorial department.

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Franchise Canada is an award winner in the Canadian Newsstand Awards, which takes into account a magazine’s newsstand sales performance. We are also proud to be the only franchise publication to win a Kenneth R. Wilson award for excellence in business journalism.

For advertising information contact: Gwen Dunant Tel: 877-254-0097 | E-mail:

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Let Them Eat Subs

How the partnership between Subway® and Food Banks Canada helps fight hunger BY KAREN STEVENS FOR SOME PEOPLE, a sub is just a sandwich, but through Subway ® Canada’s partnership with Food Banks Canada, these quick service offerings are helping to fight hunger in communities all across the country. Before 2016, Subway ® franchise owners gave locally within their individual communities across the country, and the World Sandwich Day partnership with Food Banks Canada has elevated that giving to a national level. The program runs like this: for every sandwich and drink that Canadians purchase during the donation period, the monetary equivalent of one meal is donated to Food Banks Canada. In the first year of the program, more than half a million Canadians took part in National Sandwich Day, and the financial donation of the equivalent of 574,738 meals was provided to Food Banks Canada. The next year, 2017, was even better: this World Sandwich Day saw the donation of one million meals to Food Banks Canada. The 2018 World Sandwich Day program, which ran from November 3-17, 2018, was the icing on the cake, or the mayonnaise on the sub, depending on how you look at it. Two million meals were donated to hungry Canadians, and the campaign helped to raise awareness of hunger in Canada. The partnership between Food Banks Canada and Subway ® was a natural fit, according to Cristina Wells, senior marketing director, Subway ® Canada, since the charity works closely with a network of food organizations across the country. “Subway ® really does believe in giving everyone access to quality fresh food, which aligns well with Food

130 Canadian Franchise Association

Banks Canada’s drive to eliminate hunger,” she explains. Through the partnership with Food Banks Canada, Subway ® has been able to donate more than three million meals to people in need overall. “We’re really happy about that,” Wells affirms. “Giving back is something that’s ingrained in our brand culture.” Food for thought In addition to feeding the hungry, the 2018 campaign raised awareness about what Food Banks Canada actually provides to those in need. Along with the in-store campaigns, there was a pop-up activation in Toronto. “A lot of people still see food banks as offering non-perishable food items only, and through experiential showcases, we were able to demonstrate that they do actually offer fresh offerings,” says Wells. At the local franchise level, free holiday meals were also given to the homeless, and meals were sent to those affected by natural disasters. | www.FranchiseCanada.Online

The response from the franchise owners themselves has been overwhelmingly positive. “They’ve been really supportive of all of our community initiatives, and they are proud that they have their own relationships with the charitable donations within their region,” explains Wells. While the franchise owners happily joined the national campaign, some still choose to donate additional time and sandwiches in their own communities. In Ontario, restaurants also partnered with Feed Ontario for the Sub of the Day initiative. This program was similar to World Sandwich Day, and saw the donation of one meal to the Ontario Association of Food Banks for every 10 Sub of the Days purchased. Through these partnerships, the individual Subway ® franchises were able to see an impact in their own communities. “We continue to see that ongoing support within the communities and they really do help keep the shelves stocked in food banks across the province,” Wells says. “Our franchise owners are so involved and supportive of all of our charitable initiatives.” Moving forward, Subway ® remains committed to continuing to support community-based initiatives. “Giving back is such a strong part of Subway ® Canada’s brand culture in communities all over the world, and we are definitely committed to making a difference where we live and work, so each year we support charitable organizations through both national and local donations,” explains Wells, adding that the franchise system is currently solidifying plans for its exciting upcoming 2019 giving program.

Chauffeur Franchise

Shuttle Franchise

No fleet required Care based approach Work from home Highly scalable Low cost of entry

Build your fleet $20 billion industry Corporate contracts Custom solutions Purpose built free

Contact us for more information! 855-374-8390

CFA Franchisees Choice Designation 2 Consecutive years

Winner of CFA Awards of Excellence

9 weeks of online and in-classroom extensive training

State of the art business technology solutions

Chamber of Commerce Innovation Award

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