JANUARY 2015 Vol. 2 Issue 12
New Service to Assist in Purchase of Business and LAM Strategies
DETAILED DATA
IS BETTER THAN BIG DATA
John Dwyer’s WOW Marketing Formula Deliver World-Class Service in Sales Women in Franchising
ALSO INSIDE EVENTS • INSPIRED READING • APP CHAT • WEBSITES WE LOVE
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www.FranchiseBuyer.com.au
Editor’s Soapbox
Contents 04
Cover Story
08
Market Happenings
09
Tidbits
Franchise Buyer and Spectrum Analysis team up to make Datapak readily available off the Web Burger King–Tim Hortons merger creates Restaurant Brands International News from throughout Australia and the world
11
Data Peter Buckingham introduces Datapaks, a commercially relevant information package for your business
13
In Profile The Alternative Board surveys entrepreneurs about their business outlook and what they would do differently
14 Sales
Trent Leyshan stresses the importance of world-class service in sales
17
19
20
24
In Profile
Lone Star Rib House recently opened another business in Cockburn, Western Australia
Business
JANUARY 2015
25 Franchising
Discussion about the women in the franchising industry in Australia
27 Awards Registration now opens for the 2015 FCA Excellence in Franchising Awards
29 In Profile 2015 is another exciting year for Franchising & Business Opportunities Expos
30 Events Upcoming expos, conferences, seminars and forums about general business and franchising
31 Inspired Reading Inspiring books about applying your creativity to grow more your business
32 Websites We Love
Apps to use when you need to attend group conferences when you’re mobile or out of the office
Marketing
10
Business Video Profiles
Finance
34
Franchise Classifieds
John Dwyer reveals a marketing formula and the all-important “wow factor”
James Scurr of Cashflow It discusses how to obtain finance for your business purchase
www.FranchiseBuyer.com.au
PUBLISHED BY Franchise Media Group Pty Ltd
Editor
Content & Production Editor
33 App Chat
6
Glenn Walford
Glenn Walford glenn@franchisebuyer.com.au
Three websites of the largest social networks for entrepreneurs and business professionals
Price Alerts and New Listings
Thoughts of co-founder Steve Finn of Finn Franchise Brokers on the market for franchise and business sales in 2015
OK, so it is 2015 already! It is a big year already so far for franchising. With the new franchising code in place and ‘bedding down’ across the next few months, many a franchisor has been working hard to ensure that compliance is in place. Equally interesting are the winds of political change sweeping the country. With Victoria and Queensland both seeing changes in government, and the pressure ramping up nationally, it seems as if we are in for a bit of a roller coaster year politically. Anyway, that can all go on around us, but not divert our focus from making sure the business you choose is right for you, and running your business in the best way possible. To kick the year off, in this edition, we have for you: • The importance of using data at your local level — we’re giving easy access to it, • The market for buying and selling in 2015 according to one of the country’s top franchise business brokers, • A look at women in franchising, • New technology, websites and applications for business, • Hundreds of classifieds for sale and more. Check out all our articles, materials and listings at www.FranchiseBuyer.com.au. Have a wonderful start to the year!
Annaliza Lopez editor@franchisebuyer.com.au
Contributors Peter Buckingham James Scurr
Trent Leyshan
John Dwyer John Mu
Editorial & Advertising Inquiries Email: info@franchisebuyer.com.au Tel: 1300 669 983 Opinions expressed in Franchise Buyer are not necessarily those of Franchise Buyer or the Publisher. Persons entering into a franchise agreement are strongly urged to seek their own independent advice. All material is copyright and reproduction in whole or in part is not allowable unless specific permission from the Editor is provided.
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Cover Story
‘Small’ Data as Valuable to You as Any ‘Big’ Data
T
he term ‘big data’ was one of the ‘buzzwords’ of 2014. For purposes here, we refer to the massive amount of data that large corporations and countries gather in the course of doing 'business'.
It is all sorts of data about every one of us and down to amazing levels of detail about our tastes, wants and desires.
Boradly, a key issue is the privacy cloud that hangs over ‘big data’, as we rightly should have concern about exactly what it is used for, especially in cases where a large amount of data is pieced together from different sources on us as individuals. Data Is Great for Your Business However, data is good — it is capable of doing great things in modeling and predicting all sorts of needs and uses in society for our benefit. Having data is also really good news for your business. We are focused on ‘small data’, as the biggest problem can often be in getting data that is packaged to suit and is useable for you in your local business, so what we like to call ‘small data’ is what you need. One of the country’s foremost experts on commercial and franchising business locations and
territories (using data), Peter Buckingham, explains further, “Data is incredibly important in the purchase assessment of any business, be it a franchise or not, as well as in the ongoing operation of the business you buy. It is about understanding the
business environment you operating in."
Peter adds, “I mean, we would barely buy anything else unless we knew the features and benefits
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of it. Whether it is a $1,000 phone or a $500 fridge or other items, for the most part, we make it our business to understand all the details of the product. Think about the same situation when buying a business, you ask heaps of questions of the owner, and franchisor (I’d hope so), you want to know all about it. Yet, detailed data of who is in your trading area, broad demographics, and general information on potential opportunities and threats often gets totally ignored.” What to Do About It As previously mentioned, the biggest problem with data and its use has often been in not just the obtaining but also the packaging or presentation of the data, so it is actually usable by the small business owner/buyer.
detailed data of who is in your trading area, broad demographics, and general information on potential opportunities and threats often gets totally ignored.
www.FranchiseBuyer.com.au
Cover Story Some time ago, Peter Buckingham of Spectrum Analysis and Glenn Walford of Franchise Buyer got to talk about just such an issue. The result is a brand-new service that effectively presents data that every small business owner can use in researching the purchase of their business, and in the ongoing operation of their business, specifically in assisting with effective local area marketing (or LAM) initiatives. Getting Your Hands on Data Peter continues, “For many years at Spectrum Analysis, we have provided what we call a ‘Datapak’ but never had the IT systems to make it available to everyone via the Web. Many businesses, large and small, contact us on a regular basis for these, be it to understand an area or for a territory. Our aim is to make the ‘Datapak’ readily available off the Web and explain to people how this data can greatly benefit their business.” Pleasingly, Franchise Buyer and Spectrum Analysis have joined forces to make these Datapaks easily available to anyone. “Working with Glenn and the team at Franchise Buyer, we can now make these available for every postcode in Australia, and very soon we shall have them available as a radius around every main shopping centre and shopping strip across Australia. If you are
Our aim is to make the ‘Datapak’ readily available off the Web and explain to people how this data can greatly benefit their business. considering opening a business, these become the perfect way to understand the area and even have a business ‘hitlist’ to use as a starting point for your local area marketing.” Datapaks are priced at just $95 for your postcode area. For more information on getting the data you need to understand your area of an existing business or the area of the business you are considering buying simply contact info@franchisebuyer.com.au, and we’d be happy to assist you.
www.FranchiseBuyer.com.au
January 2015
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Price Alerts & New Listings
National Franchise Price Alerts & New Listings Autobarn Virginia
Pizza Hut
Brassall, Queensland 4305
Brisbane, Queensland 4001
$249,950
Get more information
$160,000 + SAV
SNAP $399,950
The Coffee Club
Brisbane, Queensland 4001
Gosford, New South Wales 2250
Get more information
$399,000
Coffee Guru
Penrith, New South Wales 2750
$495,000
Willoughby, New South Wales 2068
$190,000
Toowoomba, Queensland 4350
Upper Mount Gravatt, Queensland 4122
$275,000
Bankstown, New South Wales 2200
Ballarat, Victoria 3350
Get more information
$369,000
Brisbane, Queensland 4001
Deer Park, Victoria 3023 Get more information
$320,000
Get more information
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January 2015
Get more information
Donut King
Mildura, Victoria 3500
Darwin, Northern Territory 800
6
Get more information
Hairhouse Warehouse
Sumo Salad $169,000
Get more information
Blockbuster
Zarraffa’s Coffee
$550,000 + SAV
Get more information
Stepz Fitness
Get more information
Stacks of Snacks $70,000
Get more information
Sub Sandwich
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Shingle Inn $170,000 + SAV
Get more information
$299,000
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Get more information
Price Alerts & New Listings
Chipmunks Playland & Café
Pedders Suspension
Penrith, New South Wales 2750
Hillarys, Western Australia 6025
$375,000
Get more information
$479,000
Cafe2U
Sub Sandwich MAKE AN OFFER
Frenchs Forest, New South Wales 2086 Get more information
Newcastle, New South Wales
$140,000 + SAV
Darwin, Northern Territory 800 Get more information
520,000 + SAV
Muffin Break
Get more information
$65,000
Get more information
Seaford, South Australia 5169
$300,000
Get more information
Andersens
Social Media Business Boosters Darwin, Northern Territory 800
Capricornia Region, Rockhampton City, Queensland
Gametraders
Gladesville, New South Wales 2111
$299,000
Get more information
Jamaica Blue Fine Coffees
Jaymak Equipment Hygiene Services $40,000
Get more information
Roma, Queensland 4455
$449,000
Get more information
Get more information
Bridgestone
Bundaberg Central, Queensland 4670
Lenard’s Floreat Western Australia 6014
$149,000 + SAV
$575,000
Get more information
Get more information
Croissant Express $275,000 + SAV
West Perth, Western Australia 6005 Get more information
www.FranchiseBuyer.com.au
January 2015
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News
Market Happenings Find out what the movers and shakers in the franchise sector have been up to. Just one BIG one this time!
The CAD 12 billion takeover of the iconic Canadian coffee and doughnut chain Tim Hortons by the global fast-food giant Burger King has been finally approved with conditions by the Canadian Government. The takeover creates a global merger company called Restaurant Brands International, Inc. • The new company will have approximately USD 23 billion in system sales annually and more than 18,000 restaurants in 100 countries. • Tim Hortons and Burger King will continue to operate as two iconic, independent brands while benefiting from the new company’s global scale and reach and shared best practices. Both brands have been serving their respective guests, franchisees and communities for more than 50 years. • The transaction will enable Tim Hortons and Burger King to continue growing their unique brands and significantly accelerate international expansion and growth. • 3G Capital (New York, New York, USA) will own approximately 51% of the new company. • Oakville, Ontario, Canada will remain the global home of Tim Hortons; Miami, Florida, USA will remain the global home of Burger King. The new company will be based in Canada. The deal was completed following the approval from the Ontario Superior Court of Justice, which followed the approval from Industry Canada and Tim Hortons shareholders. As a rule, Industry Canada reviews any foreign takeover over a certain value to determine whether the deal is a “net benefit” to the country.
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The Federal Government has approved the takeover but with conditions under the Investment Canada Act: • To keep 100% of Tim Hortons employees at franchises across Canada and to preserve all of Tim Hortons’ charitable work. • To accelerate the opening of new Tim Hortons restaurants both in the United States and globally. • To establish the headquarters of the new company in Oakville, Ontario and to list the company on the TSX. • To manage Tim Hortons as a distinct brand, without co-branding of any locations in Canada or in the United States. • To maintain the Canadian franchisee rent and royalty structure at current levels for 5 years. • To ensure Canadians represent at least 50% of the membership of the Tim Hortons brand board of directors. Daniel Schwartz, former CEO of Burger King Worldwide, has been appointed as CEO of Restaurant Brands International. Marc Caira, former CEO of Tim Hortons, will serve as Vice Chairman of the Board of Directors of Restaurant Brands International. Tim Hortons (founded in 1964 in Hamilton, Ontario) is Canada’s largest quick service restaurant chain, with 4,590 system-wide restaurants, including 3,665 in Canada, 869 in the United States and 56 in the Gulf Cooperation Council at the end of September 2014. Burger King (founded in 1954 in Miami, Florida) is the second largest fast food hamburger chain in the world, operating in approximately 14,000 locations serving more than 11 million guests daily in 100 countries.
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Tidbits
Snippets of news from throughout Australia and the world Outback Jacks Launches Home Delivery in NSW
Outback Jacks Bar & Grill has launched a home delivery service for seven of its New South Wales–based restaurants — Warwick Farm, Penrith, Top Ryde, Blacktown, Glendale (Hunter Region), Chullora and the newly opened store in Rouse Hill — to cater for their busiest customers and those without transport to the restaurant locations.
Wyndham Hotel Group Enters Melbourne
Wyndham Hotel Group opens its flagship property, Wyndham Hotel Melbourne, in the city’s CBD in the corner of William Street and Little Bourke Street. The mixed-use, high-rise complex boasts 531 apartments across two towers and comprises hotel accommodation, vacation ownership, residential apartments and a retail precinct. Bing Boy Expands into Western Australia
Bing Boy brings its urban Asian street food concept of “tasty, fresh, quick and healthy” to Western Australia by opening its first store at Galleria Shopping Centre at Morley in Perth’s northeastern suburbs, which is part of the two-year plan to open 10 more stores across Perth.
Dairy Bell Closes After 44 Years of Operation
Dairy Bell Ice Cream, after 44 years of manufacturing ice cream in Australia, will close its two factories on February 27, 2015. The shops in Bundoora, Doncaster, East Malvern, Mitcham and Bayswater North will also close. Supermarket ice cream wars and increasing costs are blamed for the closure.
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Domino’s Pizza Opens 1400th Store
Domino’s Pizza recently opened its latest location in Albert Street, Queensland, Australia, which features the new-look “Eat Street” model. The 1400th store is also one of the first stores to feature 100% electric pushbike deliveries, demonstrating the company’s commitment to reduce its carbon footprint.
Taco Bell to Go Global, to Target Asia
Taco Bell, the sister chain of KFC and Pizza Hut, is under a new international leadership team that plans to open 1300 restaurants alongside its global expansion drive. The company is eyeing experienced franchisees across the globe, most especially in Asia (Korea, Japan, Thailand and India) as well as in Europe and Latin America.
Dunkin’ Donuts to Open 1,400 Locations in China; Partners With Jollibee
Dunkin’ Donuts will open 1,400 more locations in China in the next 20 years through a master franchise agreement with Golden Cup Pte. Ltd., a joint venture between Jollibee Worldwide (Philippines) and Jasmine Asset Holding Ltd. (a unit of RRJ Capital Master Fund II, L.P.).
Krispy Kreme Opens 100th Shop in South Korea
The opening of Krispy Kreme in Jeonju Jeonbuk, South Korea, on December 16, 2014, marks its 100th shop in Korea and its 300th shop in Asia Pacific. Lotteria Co., Ltd., the licensed franchisee of Krispy Kreme Doughnut Corp. in South Korea, spearheaded this significant milestone for the company.
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Videos
Business Video Profiles Snap, South Brisbane
Snap, Southport
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AutoBarn, Burleigh Heads
Healthy Habits Helensvale
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Baskin Robbins, Nerang, QLD
Brazilian Butterfly, Ashmore
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Bakers Delight, Runaway Bay, QLD
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Snap, Brisbane, Felix St
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Blockbuster Tweed Heads
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Xpresso Delight Melbourne
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Data
Australian Postcode Datapak Spectrum Analysis has distilled a range of commercially relevant information into a single, easy-to-use package. By Peter Buckingham
F
eaturing a Detailed Map, a Demographic Summary, a Business Summary, and a Business Hit List, this Australian Postcode Datapak can assist with questions about what kinds
of potential customers live in the area, what kinds of businesses/employees are based in the area and how people are likely to move around within the area. The sections of the Datapak are explained in more detail
below.
Detailed Map
They say a picture is worth a thousand words. In combination with the data of the other three parts of the Datapak, this map may be worth even more. It shows the boundary of the postcode that defines the area from which the other data was drawn. It shows the industrial and commercial precincts as well as schools, hospitals, parks and residential areas. It shows shopping centres and strips, with a key to their size. It shows the major and minor roadways that people use to move around within, through, into and out of the area. In short, it shows just about everything you might need to help with decisions about where to open a store, or where to place fixed advertising, or any other location-related issue.
Demographic Summary
This is the place to start if you have questions such as
What is the socioeconomic level of this area? • Which age groups are more prevalent? • How many people rent and how often do they • change address? Containing detailed measures of vital population indicators including age, income, marital status/family composition, profession, ethnicity and housing, the Demographic Summary offers valuable insights into the kind of customers that might be found in a given area. It even provides a comparison with the
most relevant major city or state, so you can quickly identify whether the area in question is above or below average on any of these indicators.
Business Summary
For any B2B type of business, the relevance of the Business Summary is clear. However, it is also highly relevant to many B2C businesses, because a large proportion of people make choices about where to shop based on where they work, either by ducking out during lunch or stopping in on the way home. The Business Summary details the number of businesses in an area, categorised by their size and also by the industry in which they operate. Some values in the local area are compared with the averages across the state or capital city. The target area can therefore be analysed in terms of the sheer number of businesses and employees, the proportion of businesses that are white or blue collar, the proportion of employees in a given field and even whether the area has many big businesses or is predominantly a small business.
Business Hit List
The Business List shows the company name, address, business type and the phone number (please read disclaimer below) of businesses in the area. Use it to prospect for customers, to establish referral or alliance relationships or to send out invitations for an opening or special offers. For areas with large numbers of businesses, the list has been split into manageable pieces and you can contact Spectrum Analysis to gain access to additional lists. To enquire about getting access to a Datapak for your area, please contact info@franchisebuyer.com.au
www.FranchiseBuyer.com.au
Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd., the leading geodemographic and sales prediction modelling company in Australia. www.spectrumanalysis.com.au
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Our franchisees... Looking forward to sharing with you the phenomenal success of The Finn Group
The Finn Group is widely considered Australia’s most experienced experts in business buying and selling. @stevefinnbroker With thirty-one specific locations earmarked across Australia, Finn Business Sales plans to dominate the FinnBusinessSales hugely fragmented business broker market with a strong and consistent brand presence. Steve Finn
What does The Finn Group require from you? QLD | nsW | viC | WA | sA | tAs |
nt | ACt
• An Initial Investment of $79,900 • Experience: of having previously owned your own business • Commitment: we are seeking full time operators
Are you ready to join Australia’s most extensive network of business broker offices in Australia?
Len Ferguson T: 07 3333 2434 | M: 0438 247 480 E: len@franchisebrokers.com.au 12
FRANCHISE BUYER
www.joinfinn.com.au January 2015
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In Profile
New Survey Reveals What Business Owners Wish They’d Done Differently Entrepreneurs feel optimistic about 2015, according to a survey conducted by The Alternative Board, but also wish they’d done some things differently early on in their businesses.
A
survey conducted by The Alternative Board (TAB) polled hundreds of entrepreneurs about their business outlook and what they would do differently, if they had the chance to start over. Given the option, 86% of entrepreneurs responded that they would still choose to start their own business but would invest their time and money differently, with more focus on sales, strategic planning and marketing. “We found that entrepreneurs are confident in their products and services but feel they would have benefited from better planning and more guidance,” says Doug Downer, CEO of The Alternative Board Australia. “24% of entrepreneurs say that better coaches and mentors would make the single biggest difference in their businesses if they did it over. Only 2% say that a better product would.” Between time and money, a majority of entrepreneurs would invest more money in their business if they could do it over. They would also put their dollars in different places, investing more in finding leads and quality talent. More than a third would increase their budgets for marketing, sales and lead development, whereas 20% would invest more in hiring and training employees. They would also adjust how they invested their time, with 27% putting more hours into strategic planning. What advice would seasoned business owners offer newly minted entrepreneurs? “Find your customers, surround yourself with smart people and make use of your team,” says Downer. The majority of respondents (80%) agreed that customer and client development is
entrepreneurs are confident in their products and services but feel they would have benefited from better planning and more guidance.
more important than product and service development, and 38% wish they had delegated more to others. “It’s one thing to think about what you would do differently, but it’s another to have that guidance when you’re just starting out,” says Downer. “That’s why business owners are looking at solutions like The Alternative Board—they’re realizing that there are entrepreneurs who have been there and done that and can help them avoid learning these lessons the hard way.” Although, in hindsight, entrepreneurs would make different decisions about their businesses, they are also optimistic about what’s ahead. The majority of respondents saw their sales increase in 2014, and 82% expect increased revenues in 2015. The full results of the survey, along with a detailed analysis and infographic, are available on The Alternative Board website. With thousands of members across the globe, The Alternative Board offers business owner advisory boards, executive coaching and business training to help budding entrepreneurs and seasoned professionals grow their businesses, increase profits and improve their lives. You can also find more information about The Alternative Board HERE at the Franchise Buyer website.
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January 2015
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Sales
Old Gus and His Pump: World-Class Service By Trent Leyshan
H
ow hard is it to find ‘good old-fashioned’ service these days? I mean the kind of service that makes you feel all ‘warm and fuzzy’ inside? The type of interaction between two people that creates such a meaningful experience for you—you just have to tell other people about it? We all love ‘great’ service. So why then it is so bloody hard to find? Great service is not that difficult to achieve. All it takes is some common sense and a willingness to make other people feel good. It’s that simple. In fact, it’s so easy anyone can do it and it takes very little effort. If you have ever attended one of my Naked Salesman programs, you will know that most of what I recommend can be adopted at zero cost and minimal effort. And that’s the beauty of it. This is not fluff—it’s the fundamental stuff that is easy to do but easier to forget. Particularly when you are time poor, stressed and under pressure. You don’t need to sell-upwards in your company to get it done. You don’t need to release big budgets to make it happen, it’s all up to you. You can apply this stuff tomorrow, if not right now, there is nothing stopping you.
Great service is not that difficult to achieve. All it takes is some common sense and a willingness to make other people feel good.
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Let me give you an example of what I’m talking about: Not far from where I live is a petrol station run by an old man whom I call Gus. Gus is about 160 not out, has a long grey spindly beard, and shuffles in slow motion as he walks from the station office to the petrol pump. His petrol station is slightly rundown and doesn’t possess the flashy signage and features many of his nearby competitors display. Yet Gus has something other petrol stations in the area don’t: he’s got a constant line-up of customers. When you go to Gus’s petrol station, you may need to wait a few more minutes than you normally would at another petrol station. But you don’t mind because Gus takes his time and gives you good old-fashioned service. He shuffles over to your car, says g’day, and asks how your day is. He then proceeds to ask if you would like you car filled-up, pops the pump in your petrol tank and washes your windshield while you wait.
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Marketing
Sometimes he will tell you that your tyres are low and, on demand, he pumps them up for you. Gus does all of this at his own time and expense. Gus is from the old school—he’s been around longer than most, so it’s clear he understands what makes people tick. Gus is not doing what he does to get a promotion, nor is it a cheeky publicity stunt to attract attention. He’s doing it because he loves it and it’s who he is. Clearly, all his customers love it too. I drive past three competing petrol stations on my way to see Gus. Both are closer and sell the same product. But I’m not interested in same-same. And I have never looked at the price. Gus could be ripping me off blind and I wouldn’t know—but I know he’s not. So long as Gus is on the pump I’ll happily line my car up and wait the extra few minutes for him. He’s that good and makes me feel that special! How many of your customers talk about you like this? If not, why not?
Gus is not doing what he does to get a promotion, nor is it a cheeky publicity stunt to attract attention. He’s doing it because he loves it and it’s who he is. Clearly, all his customers love it too.
Yes, business is tougher, more competitive, margins are narrowing, markets are broadening, we have less time, more stress, added demands and pressures, technology is evolving, things are getting smaller and faster … blah, blah, blah! This is the reality, so get over it. The winds of change have always blown and always will. Don’t use these winds as an excuse to give your customers average or poor service. You’re better than that! What is cool today is outmoded tomorrow. But one thing will always remain as a constant: People will always desire to be accepted, respected, appreciated and remembered. Never forget that, I guarantee if you don’t—your customers will never forget you. This is an excerpt from Trent’s book ‘The Naked Salesman’.
www.FranchiseBuyer.com.au
Trent Leyshan is the founder of Australia’s leading sales development company BOOM! and the author of OUTLAW and The Naked Salesman. www.boomsales.com.au
January 2015
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business 101 Marketing
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September 2014 January 2015
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In Profile
Lone Star Continues to Grow — Now With a New Look
P
opular restaurant concept Lone Star Rib House recently opened another business in Cockburn, Western Australia. This one is a little different to the locations that have preceded it. Franchisor Graeme Diamond explains, “What we have brought to the market here is a concept for the brand into the future — so we’re really excited with the shop design, layout and look of the business. Coupled with the fact that this business is a part of the recently opened new extension of the Gateway Shopping Centre, it has all come together really well.” Having had a sustainable presence in Australia for some time, the Lone Star ‘Bigger Than Texas’, rib house relaxed dining concept is primed for measured but strong expansion in the coming period across the country. Graeme also reported, “3 weeks of bookings already in place in the opening week just proves to us what we already knew — that the brand, and the casual dining concept, along with a bit of theatre thrown in, is a great combination for a great business. As part of our local area marketing initiatives, we attracted over 1,000 Facebook ‘Likes’ around this business within the first 72 hours. This will form a key part to our social media-based marketing activities on-
site locally going forward.” With full training provided, and no experience necessary, along with assistance with finance to secure your business, Lone Star Rib House is focused on helping the right people get into the ‘right’ business for them. For more information on Lone Star Rib House, click, HERE.
www.FranchiseBuyer.com.au
January 2015
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Join the
Franchise Brokers in Australia Limited Exclusive Territories Remaining Across Australia and New Zealand You?
You?
Are you a Franchise Broker in the making? Maybe you are a... • High-performing franchisee with sales experience • BDM in the franchising or similar sector
FAST FACTS $79,900 + GST
Achieving record-sales results
National Clients in place
Multiple income streams
Number 1 in Australia
Low Overheads
Around 1 million people in each exclusive territory
• Franchisee recruitment manager • Small business finance specialist
Home or Commercial Office 100% Online Systems
SOME OF THE BRANDS WE HAVE WORKED WITH
for further information... contact Len Ferguson T 07 3333 2434 M 0438 247 480 E len@franchisebrokers.com.au
#1 - WE SELL MORE FRANCHISES THAN ANYONE ELSE 18
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January 2015
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Business
The Business for Sale Market in 2015 Co-Founder and CEO Steve Finn of Finn Franchise Brokers talked us through his thoughts on the market for franchise and business sales in 2015. By Glenn Walford
W
e took some time out recently to talk with Steve Finn, Co-Founder and CEO of the leading, national franchise brokerage firm in the country, about the current and predicted conditions for the sale and purchase of franchise businesses in 2015. According to Steve, “We had record franchise prospect enquiry numbers in January — and after 10 years in franchise sales, that’s a significant result. This is also on the back of our strongest ever year of franchise buyer enquiries made to our brokers for 2014.” Of particular interest to the franchise marketplace is knowing what people are interested in buying. At Franchise Buyer, we find that this is one of the most common questions we get asked. “The strong enquiry generators are still the major brands in the food sector, with coffee shops and cafes bringing in the most enquiries. Brands like Subway and Domino’s always generate a lot of interest with their high-profile and stable presence in the marketplace, among others.” Steve Finn also notes a trend that we also see happening at Franchise Buyer. “There is a growing interest in people enquiring about white-collar businesses in the professional services sectors such as mortgage broking and others.” As for that age-old marketplace question about whether we are in a buyers or sellers market? Steve’s view is that, “It’s still what we would consider a buyers market, however compared to previous years where that was firmly the case, the pendulum is swinging back further toward being more equal than it has for some time.
There is a growing interest in people enquiring about whitecollar businesses in the professional services sectors such as mortgage broking as an example. While we see a lot of buyer enquiry for existing franchises, we have found that our franchisor referral program where we work closely with franchisors to provide leads for new sites is working well, so we are seeing an increase in enquiry on brand new locations as well.” If you would like to talk with Finn Franchise Brokers about buying, selling or growing your brand, you can make contact with them on 1300 535 932.
www.FranchiseBuyer.com.au
Glenn is the founder and editor of Franchise Buyer. www.franchisebuyer.com.au
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Marketing
Does Your Marketing Have the All-Important “Wow Factor”?
Australia’s leading business marketing expert, John Dwyer (yes, he’s the guy who got Jerry Seinfeld to be the face a small Australian building society), gives his views on the key things to make sure you are considering for successful marketing.
By John Dwyer
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hat I’m about to reveal to you is a marketing formula that has been proven to work for “any” business type, yet less than 5% of Australian companies use this strategy. During 25 years of providing marketing advice to businesses A to Z, I’ve tried every trick in the book when it comes to putting advertising campaigns together to build sales. Understandably, during this time, I’ve seen what worked and what didn’t. Therefore, I put together a proven successful formula that works — and it doesn’t matter what your franchising business is — this formula can attract new clients “like bees to honey” in a very quick timeframe. I called it my “Wheel Of Wow” Client Attraction System and it comprises of five components. Let me run through each of those components and you can “visualise” how this system can work for
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1. Identify your most profitable target audience. Note I say “most profitable.” Too many businesses generalise when it comes to identifying their target audience and they say things like “all women” or “all teenagers.” Successful marketers appreciate that the most
important thing any business needs to do is identify its most profitable customers and then look for more people who look like them! “My building society client thought that anyone over 25 who was married or in a relationship” was the home loan target audience. When I convinced them that “people over 35 years of age buying their second or third home were the most profitable customers” (because they will be borrowing more and they are more likely to be loyal), the light came on and their entire marketing shifted toward that older demographic. Think about how this applies to your business.
www.FranchiseBuyer.com.au
Sales
2. Create a wow! You don’t want to sell on “price” — the simple fact is that “price discounting” is unsustainable. Therefore, just as McDonald’s successfully has taken our eyes off the price of the Happy Meal for decades because of the free plastic toy, you need to do the same for your product or service. It’s all about “value-adding,” not joining the crazy world of “price discounting.”
Wheel Of Wow Client Attraction System: a proven successful formula that works — and it doesn’t matter what your franchising business is — this formula can attract new clients ‘like bees to honey’ in a very quick timeframe. 3. Use “problem/solution” in your messaging. Panadol and Nurofen have got it right — they show a typical prospect with the headache, and then 15 minutes after taking the tablet, white doves and heavenly music appear because the headache is gone. So, therefore, think about your prospects and how you can identify their problem or frustration and then how you can provide the solution. It’s all about the “pain to pleasure” persuasion tactic. Smart insurance companies show a graphic of a home burning down or being burgled when they’re selling home and content insurance. Jenny Craig does a wonderful job of “problem/ solution marketing” and demonstrates the wizardry of the company’s recipe program by using “before and after” case studies. Think about on how you can do the same.
www.FranchiseBuyer.com.au
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Seinfeld Marketing Guy Delivers Miracle Sales Increases for Aussie Businesses! February 13 Gold Coast seminar to show business owners how to attract new clients in 2015. Jerry Seinfeld gets hundreds of requests from businesses around the world, asking him to endorse their products. He says no to 99% of them. One exception was a proposal from Australian marketing guru, John Dwyer, who shocked the marketing world when he coaxed Jerry Seinfeld out of retirement to be the spokesman for one of his clients, the Greater Building Society. This was a coup of gigantic proportions.
“Wow Client Attraction Formula” Works For Any Industry! Dwyer is a marketing maverick – his “thinking” is refreshingly unconventional and very different from most advertising agencies. It’s based on “emotional direct-response” techniques – both online and offline. Dwyer says, “When you’ve done as much marketing for all sorts of businesses as I have, you learn what works and what doesn’t. And as a result of years of testing ideas, I have created a Client Attraction System that enjoys incredible sales results.” Owners of both large and small businesses have heralded Dwyer’s Wow Client Attraction Formula as ingenious and it has been proven to work across more than 50 industries.
Butcher Makes An Extra $1 Million From One Of Dwyer’s Wow Ideas! And the campaign delivered whopping dividends to the building society, with its home loan market share tripling in just 24 months. Even Seinfeld himself said Dwyer “was the cleverest marketing person he had ever worked with.” Now THAT’S an endorsement of the highest order! Dwyer is an “in-demand” business marketing coach and speaker, who has an extraordinary record of massively increasing sales for both big and small businesses. He is a much sought-after keynote speaker for industry and company conventions. His business is aptly called The Institute Of Wow and he holds world records for the avalanche sales increases he has delivered to clients like Channel 9 (world ratings record), KFC, News Ltd., Westfield, the NRL and Madura Tea – just to name a few. And he’s revealing his “wow marketing system” to business owners at his 1 day Gold Coast Seminar on Friday 13th February, 2015. His clients refer to him as “The Business Whisperer”, as his advice has transformed many businesses virtually overnight. One Sydney tourism business saw annual sales skyrocket from $10m to $14m with just one of his “outside the box” ideas.
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Restaurant Profits Go From $120,000 to $440,000 In One Year! Sanctuary Cove restaurant owner, Steve Fenton, says, “My annual profit skyrocketed from $120,000 to $440,000 because of John’s incredibly powerful step by step marketing formula. He’s a genius without equal I believe!”
“HOW TO ATTRACT NEW CLIENTS” 1 DAY GOLD COAST EVENT! FRIDAY 13TH FEBRUARY. Tickets $97$497 each for Ticketsare arenormally normally forthis this11Day DaySeminar, but we have number ofVirgin FREE tickets Seminar, but aaslimited a special offer for Magazine available.
readers, a limited number of tickets are available for
Just go toper www.explodeyoursales.com.au just $97 person and can be gained at& enter WOWPROMO into the “Promo Code” panel on the www.explodeyoursales.com.au or by phoning registration page.
Regional NSW butcher, Kerry Buttsworth, says “My annual turnover across three stores catapulted from $3 million to over $4 million because of one brilliant marketing idea he gave me! The best return on any investment in my entire life!” (Details at www.fuelyoursales.com.au)
07 55 919 566. At this event, Dwyer will also be showing business owners how to create a website that “sells”. Dwyer says, “About 90% of business websites are woeful, they are simply information centres and have none of the persuasive direct-response inclusions that turn visitors into buyers. At my event I’ll be demonstrating how easy it is to fix your website and turn it into a 24/7 sales machine.” The event will cover both “B to B” and “Business to Consumer” marketing ideas.
Sign Company Doubles Sales In A Month! Trond Smith of Adphence Signage implemented Dwyer’s system and says, “Within just a month, my sales had doubled. Not only did his system create more leads, but it also increased my conversion rate from 25% to nearly 80%.”
Get tickets from www.explodeyoursales.com.au Or phone 07 55 919 566 Dwyer’s coaching programs for businesses are detailed at www.theinstituteofwow.com
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Marketing
4. Fix your website and be different online! No longer is your Director of First Impression your front desk assistant — it is now your website. And most businesses’ websites are woeful — they’ve been put together by “tech-heads” who don’t have an ounce of marketing skills or sales knowledge. The website designer might be a reasonable artist and you may have a website that’s pretty — but that counts for nothing. You need your website designed by someone who understands marketing, not a graphic artist. It needs all the direct response components you can muster — from benefit-driven headlines to video testimonials. Your website needs the following at the very least: • A compelling “benefits headline” that evokes and intrigues • Persuasive copy that highlights the problem/ solution scenario • A welcome video that quickly explains the benefits that your product/service provides • A data capture facility such as a FREE report or video download — the idea being to grab the contact details of all visitors • Video testimonials from the clients saying how wonderful your products/services are If you don’t have these components, you’ve got an information-based website “that is never going to convert.” 5. Build repetitive trade. When was the last time you went to a restaurant and
they asked for your contact details? The answer is probably “never!” There were 100,000 people at the AFL Grand Finals and over 80,000 at the NRL Grand Finals, yet neither of these sporting bodies knows who was there! The ticketing agencies do, but not the sporting body. Can you imagine how much money was left on the table? Imagine how many caps, T-shirts and other memorabilia could be marketed to that massive supporters’ list if they knew how to contact them!
Think about any business that you deal with and I bet 95% of them never ask the contact details. ... start collecting client data and then exploit this by offering benefits for their loyalty. Think about any business that you deal with and I bet 95% of them never ask the contact details. I can walk into Bunning’s, McDonald’s, Woolworths and Dreamworld tomorrow and they’ll never know who I was! Crazy, crazy stuff. So the first thing you need to do is start collecting client data and then exploit this by offering benefits for their loyalty. It’s as simple as that — many cafés have been doing it with their Coffee Card for many years, where you get a stamp for every coffee and then after you save 9 stamps, you get a free coffee. Hopefully, this “Wheel Of Wow” formula is of value to you. If you like more of these “direct-response” wow factor marketing advice, just visit www.theinstituteofwow.com or phone 07 55-919-566.
www.FranchiseBuyer.com.au
John Dwyer is the Marketing and Advertising Expert of The Institute Of Wow and the author of “The WOW Manifesto Giant Book”. He is also known as The Seinfeld Guy because he scored a huge coup of gaining Jerry Seinfeld as a spokesman for The Greater Building Society’s advertising in Australia. www.theinstituteofwow.com
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Finance
Options To Finance Your Business Purchase James Scurr of Cashflow It® takes us through the options of obtaining finance for your business purchase. By James Scurr
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tarting any business or franchise poses great challenges to every entrepreneur. The total amount of money that you need to put into your franchise is a major consideration and depends on the nature of your enterprise. During the start-up stages, your cash flows are often expended quicker than you plan as unexpected costs arise. However, you can find the business finance needed for your newly established franchise. There are many types of business finance available for your franchise, and it can be tailor-made for your specific needs. Debt Finance One option is debt finance from banks and financial institutions. These loans come with a payment obligation schedule and a fixed interest rate depending on your chosen terms (either short-term or long-term payments). An established relationship with your bank is advantageous before attempting to secure a loan for your franchise. Debt finance usually requires personal collateral as security, such as your home. Grants Another finance option is through grants, especially if you are establishing a technology-oriented franchise. Grant opportunities given by governments or by private investors are highly competitive because they are giving you free money. These grants correspond with strict guidelines, though, and can have ongoing obligations on you depending on the type of grant.
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Equity Finance This option is simply taking funds in exchange for a share in the ownership of your franchise. Equity finance generally does not involve you taking on debt or re-paying the money for a specific period. The downside of equity finance is that you do not have full control of your business. The “additional” investors mean you won’t have 100% ownership of your small business. Equipment Finance Franchise equipment finance is another option available to would-be franchisees trying to secure their new small business. Equipment finance is a great way to acquire the equipment needed in your franchise. Typically you won’t need to put up assets like your home as collateral because the equipment funder will use the equipment itself as security. Equipment finance also gives you numerous flexible options around choosing terms, payouts, ownership or even returning your equipment. Do your research and learn from other franchisees, so that you will be guided on what is best for your particular franchise’s success and growth. Cashflow It® Cashflow It® is a specialist franchise equipment finance company and the only equipment-funder focused solely on the Australian franchise industry. For more information about Cashflow It® franchise equipment finance, visit www.cashflowit.com.au.
www.FranchiseBuyer.com.au
James Scurr is the Managing Director of Cashflow It, a financing company that specialises in equipment financing solutions for the franchise sector. www.cashflowit.com.au
Franchising
Women in Franchising in Australia By Annaliza Lopez
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n the past years, all over the world as well as in Australia, a remarkable increase in the number of women involved in the franchising industry has been observed. Significantly more franchisors are recruiting women franchisees in their business. Women have established themselves in the fields of health and fitness (including spa and massage therapy), beauty and personal care (including hair care), senior or home care, retail food & beverages (including coffee and frozen yogurt), children’s services, pet services, advertising and printing, laundry and maintenance, to name a few. Why then women choose, and get attracted to, franchising? Also, why are more and more women are recruited as franchisees? One reason is that women are believed to have an ideal skill set to run a franchised business. In general, women prefer to work in a pleasant work culture and environment. By nature, women have the ability to prioritise and are detail oriented, organised, good listeners and unbelievable multi-taskers — characteristics that are essential to start and grow a franchise. Women can easily attract and build a support network of loyal customers because they are the ones most likely involved in the community and even in the marketplace. Most women manage their household, so they are considered financially responsible. When it comes to staff management, women are more intuitive than men; this is sometimes an important factor in employee evaluation and commendation. A challenge for many women in franchising, though, is running a business while raising a family, and creating a sort of work-family balance by having flexible working arrangements. The flexibility of franchising, in that you are able to choose the business that best suits you and your lifestyle and commitments, is a key factor in attracting more women to the sector. Indeed, franchising is an excellent option for experienced, ambitious and business-minded women who desire to also create a balance between work and life outside it.
Finding women franchisees as role models succeeding in franchising in Australia is not difficult at all. We wanted to highlight the achievements of four outstanding women franchisees that have been awarded the Franchise Woman of the Year by the Franchise Council of Australia (FCA) for the consecutive years of 2011 to 2014. In particular, we focused on the specific area of franchising these women achievers got themselves involved into, and what they have contributed to the franchise industry in the country as a whole.
www.FranchiseBuyer.com.au
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Franchising
2011. Belinda Sugars, Mortgage Choice. Belinda is an award-winning mortgage broker and home loan expert servicing the suburbs east of Adelaide, including Burnside, Goodwood, Myrtle Bank, Parkside, Unley and Fullarton. She is a franchise owner of Mortgage Choice since 2007 and also has been awarded Single Operator of the Year, National and State, in 2013. 2012. Carolyn McManus, The Coffee Club. Carolyn is a multi-unit franchisee of The Coffee Club (five locations at Stockland Townsville, Domain Central Townsville, The Strand Townsville, The Willows Townsville and Port of Airlie Beach) since June 2006 and a franchisee of Ribs and Rumps since July 2012. The other accolades she has received include Coffee Club Franchisee of the Year (2007, 2009 and 2010), FCA National Multi Unit Franchisee of the Year (2011) and Townsville Business Woman of the Year (2009). 2013. Debb Meyer, Narellan Pools. Debb, a businesswoman, speaker, facilitator, writer and advocate for women in leadership, has worked for McDonald’s, Foodco and Krispy Kreme as well as for the Franchise Relationships Institute before she entered Australia’s franchising sector. Together with her husband Chris, Debb has been a franchisee of Narellan Pools since July 2010.
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2014. Sharon Jurd, HydroKleen. Sharon is an international author and speaker and the director of Sharon Jurd Events, who looks after business owners through “oneon-one coaching, seminars, consulting, staff training and group brainstorming.” She is the director of HydroKleen Australia, with currently 18 franchisees throughout Australia, since September 2009 and the director of the HydroKleen Gold Coast franchise. She won several awards, including the FCA Merit Award Franchise Woman of the Year (2012) and the Gold Coast Excellence Business Award (2012). The FCA initiative, the Women in Franchising Forum, to “assist in acknowledging and progressing the vital role women play in the Australian franchise sector.” The goals of the Women in Franchising Forum are “to create initiatives for the FCA and franchising community; to focus on and influence FCA policy on key issues relating to women in franchising; to provide genuine opportunities for contribution, networking and professional development and to promote the success of women in franchising withion the franchise sector and to the broader Australian business community". To find out more about Women in Franchising, you can visit the FCA website at; http://www.franchise.org.au/women-infranchising.html
www.FranchiseBuyer.com.au
Awards
2015 FCA Excellence in Franchising Awards
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ollowing the success of the 2014 FCA Excellence in Franchising Awards, there has never been a better time to enter your system and people into the running for the 2015 edition of these prestigious awards. Success at the awards generates priceless publicity and promotion for individuals and their franchise systems—it is direct marketing exposure you cannot afford to miss. FCA General Manager Kym De Britt said that the awards provide business owners the opportunity to take a very good look at their business and how it operates in the current market, which provides valuable insights into the mechanics of how it runs. “The awards were refreshed in early 2014 to reflect the current way of doing business and serve as an excellent way to monitor your own business performance. Should you be successful, it is also an opportunity to see your brand’s name up in lights and market your award-winning system to potential franchisees,” Mr. De Britt said.
NFC13
Regional categories will close on 23 March 2015, with full submissions to be provided by 1 April 2015. The awards will be announced at gala dinners around the country. Below are the regional categories available, and click on each category to be redirected to the page where you can download an entry form. • Multi-Unit Franchisee of the Year — Excellence in business management and franchise citizenship for franchisees with a majority shareholding in multiple franchise units. • Single-Unit Franchisee of the Year, Two or More Staff — Excellence in business management and franchise citizenship for franchisee owner operators (including partners) with two or more staff (full-time equivalent). • Single-Unit Franchisee of the Year, Less Than Two Staff — Excellence in business management and franchise citizenship for franchisee owner operators (including partners) with up to one staff member (full-time equivalent). • Franchise Woman of the Year — Excellence in personal and professional achievements by a woman in the franchising sector. • Field Manager of the Year — Excellence in delivery of franchisee support. • Franchisee Community Responsibility and Contribution — Excellence in community service by a franchisee; this may be awarded to an individual franchisee or a business partnership where applicable. This is an exceptional opportunity to recognise excellence within your franchise system and gain positive exposure in and beyond the sector. National categories will open on 13 April 2015 for the following categories: • Australian Established Franchisor of the Year • Australian Emerging Franchisor of the Year • International Franchisor of the Year • Excellence in Marketing • International Franchising • Franchise Innovation • Franchisor Social Responsibility • Supplier of the Year National categories will close on 19 June 2015.
www.FranchiseBuyer.com.au
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www.FranchiseBuyer.com.au
In Profile
Exciting Year Ahead for Expos
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fter three successful Franchising & Business Opportunities Expos last year in Sydney, Brisbane and Melbourne, organiser Specialised Events is preparing for another bumper year in 2015. Registrations have opened for the Sydney show, which will be held on 27–29 March at the Royal Hall of Industries at Moore Park. “It promises to be a very exciting event with even more exhibitors than last year,” says Exhibition Manager Fiona Stacey. “Visitors and exhibitors all love the venue; it is so convenient and offers excellent access by car or public transport.” As always, a wide range of industries will be represented at the Sydney Franchising & Business Opportunities Expo, including renowned brands such as The Coffee Club, La Porchetta, Minuteman Press, Endota Spa and Poolwerx. Stacey adds that the Melbourne show in August 2014 wrapped up a huge year. “We were thrilled with the crowds of visitors who genuinely found it useful to meet face-to-face with representatives from companies they were interested in and to dig deeper into why franchising is such a successful business model,” she says. “Many walked away with clear ideas of businesses they would like to invest in, and it’s so
exciting to see someone’s dream become reality.” Stacey says she sees many visitors who find that meeting exhibitors at the Expo is far more valuable than limiting their research to websites and email. “I think it’s really worthwhile to look through the list of exhibitors first and do some preliminary research; maybe even set up some appointments at the show. Then you can make the most of your time on the day. The entry cost is discounted if you pre-register online, and there is an abundance of information available on every aspect of being your own boss,” she adds. “It’s really time to stop dreaming and start doing.” Franchising & Business Opportunities Expo 2015: SYDNEY: 27–29 March at Royal Hall of Industries, Moore Park BRISBANE: 18–19 July at Brisbane Convention & Exhibition Centre, South Bank MELBOURNE: 21–23 August at Melbourne Exhibition Centre, South Wharf For more information, go to www.franchisingexpo.com.au. Use the code FBY22 to get your tickets to the event.
Visitors enjoy meeting face-toface with exhibitors at the Melbourne Franchising & Business Opportunities Expo last August 2014.
www.FranchiseBuyer.com.au
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RedunEvents
Upcoming Events
Expos, conferences, seminars and forums are great venues to learn tips from and network with other business professionals and entrepreneurs. Here are what’s happening next in business and franchising. ecommerce Conference & Expo WHEN: March 11–12, 2015 WHERE: Melbourne Convention & Exhibition Centre (1 Convention Centre Place, South Wharf, VIC 3006) HOW MUCH : $1695 (until March 10, 2015) for the Conference & Expo rates MORE INFORMATION: Click here This event will bring together the world of ecommerce in a 2-day gathering that involves discussions on innovation and ecommerce, interactive workshops, cutting-edge conference & expo, private lunches and networking parties. What’s new for 2015 are a new ecommerce content devised in an 8-week market research and content production process, speakers who have never spoken in Australia, loyalty packages for the 2013/2014 delegates, live website reviews, “Ask the Speaker” opportunities and C-Level leaders lounge.
Franchising & Business Opportunities Expo: Sydney WHEN: March 27–29, 2015 WHERE: Royal Hall of Industries (1 Driver Avenue, Moore Park, NSW 2021) HOW MUCH: TBA MORE INFORMATION: Click here The first of three expo series of the Franchising Council of Australia kicks off in Sydney. What to expect at the expo are free legal and financial advices on how to buy and set up a franchise, free seminars on essential know-how’s to be delivered by franchise experts, professional franchising bodies such as the Australian Competition & Consumer Commission to promote the compliance with the Franchising Code of Conduct and the Fair Work Ombudsman to provide information about Australia’s workplace rights and rules, free specialist franchise courses to be offered by the Asia-Pacific Centre for Franchising Excellence and Griffith University and a diverse range of franchise opportunities from featured franchise brands.
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Franchise Financial Sustainability Masterclass WHEN: Workshop 1 on March 18–19, 2015 and Workshop 2 on April 22–23, 2015, 9:00 AM–4:30 PM WHERE: Griffith University South Bank Campus, corner Sidon Street, South Brisbane, QLD HOW MUCH : $3,000 (Early Bird Discount $2400, which expires on February 27, 2015) MORE INFORMATION: Click here This 4-day professional development intensive training will provide participants the essential financial management skills as well as credit for the Accounting and Reporting course as part of the Graduate Certificate in Franchising. This training initiative is in partnership with Avatar Consulting Director David Campbell. This franchise masterclass will also discuss the following how-to’s: (a) read and understand financial reports, (b) calculate ROI and other key ratios and communicate these to franchisees, (c) influence franchisees’ budgeting process to generate greater returns, (d) accurately predict economic turning points that will affect franchisees’ businesses, and (e) understand the importance of cross-referencing different financial reports to identify key risks and opportunities.
www.FranchiseBuyer.com.au
Reading
Inspired Reading Hone your creativity and be inspired by these books to grow more your business.
The Creativity Checklist The 11 Step System That Instantly Pulls Million Dollar Ideas Out Of Your Head
Creativity, Inc. Overcoming the Unseen Forces That Stand in the Way of True Inspiration
By Ed Catmull and Amy Wallace Creativity, Inc. (by Ed Catmull, the co-founder of Pixar Animation Studios, with Steve Jobs and John Lasseter) is a book about creativity in business and how to build a creative culture — “for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation.” Publisher: Random House (April 8, 2014). ISBN: 978-0812993011. Download on Kindle [also available in print (hardcover and paperback) and as an audiobook]
By Tim Castleman The Creativity Checklist (by best-selling author and million-dollar product creator Tim Castleman) is a book for anyone who struggles getting all of those ideas out of his head. From years of personal experience, high-level training and a growing online business, Castleman came up with an “11 step system that practically forces million dollar ideas out of your head and in front of those who need them the most.” Publisher: CreateSpace Independent Publishing Platform (August 9, 2014). ISBN: 978-1502428424. Download on Kindle [also available in print (paperback)]
Creative Confidence Unleashing the Creative Potential Within Us All By Tom Kelley and David Kelley Creative Confidence (by brothers David Kelley, IDEO founder and Stanford d.school creator, and Tom Kelley, IDEO partner and the author of the bestselling book The Art of Innovation) is a powerful and compelling book about unleashing one’s creativity, which teaches us to “identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems.” Publisher: Crown Business (October 15, 2013). ISBN: 978-0385349369. Download on Kindle [also available in print (hardcover and paperback) and as an audiobook]
www.FranchiseBuyer.com.au
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RedunOnline
Websites We Love
Below are three websites that host some of the largest social networks for entrepreneurs and business professionals.
BusinessVibes Connecting Businesses www.businessvibes.com
BusinessVibes (headquartered in Toronto and with offices in London, Bangalore and Beijing) is a free B2B social media network for global trade professionals, which connects like-minded businesses, provides a transnational network proven to help build quality leads for its members as well as shares business events, B2B deals and trade enquiries. BusinessVibes has a membership of 40 million companies, 5000 trade associations and 30,000 business events across 100 major industries and 200 countries.
EFactor The Entrepreneur’s Wingman www.efactor.com
EFactor (headquartered in San Francisco, California) is the world’s largest niche social network for entrepreneurs, which provides its members with the people, tools, marketing and expertise to succeed and make real, trustworthy and lasting connections as well as the knowledge, funding access and resources to reduce business costs, delivered through a unique mix of online social networking and offline domestic and international events. EFactor has more than 1 million members in 222
Ryze Business Networking www.ryze.com Ryze (founded by Adrian Scott, one of Napster’s first investors) is a free social network that helps people make connections, grow their networks, build their careers, find a job, make sales or simply keep in touch with friends altogether. From their networking-oriented home page, members can send messages to other members and join special networks related to their industry, interests or location. Ryze is about people helping each other ‘rise up’ through quality networking. Ryze has more than 500,000 members in more than 200 countries.
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www.FranchiseBuyer.com.au
Technology
App Chat
Attending a group conference while you’re mobile or out of the office? There’s an app for that!
Cisco WebEx Meetings www.webex.com
GoToMeeting www.gotomeeting.ca
Cisco WebEx Meetings is a powerful but incredibly simple app designed to create a richer, collaborative and more productive web meeting experience. Cisco WebEx Meetings allows faceto-face collaboration with high-definition twoway video, integrated audio, efficient real-time content sharing (such as documents, agendas and recordings), screen sharing, recording and no dialin and passcodes and is powered by Cisco security and reliability, with strict policy and access controls built into the Cisco WebEx cloud. DOWNLOAD on iTunes
GoToMeeting is an extremely simple, extraordinarily powerful and convenient platform to hold unlimited online meetings. With the GoToMeeting high-definition video conferencing app, join or start online meetings in seconds, attend sessions from anywhere, collaborate face to face with other members, view presentations, mockups and reports, pinch to zoom meeting content, switch between portrait and landscape, draw and highlight on the screen, share screen and record sessions. GoToMeeting makes online meetings easy and online collaboration a breeze. DOWNLOAD on iTunes
Groupworld Web Conferencing www.groupboard.com
Groupworld Web Conferencing software is an easy-to-use, secure and customizable web conferencing cross-platform that allows groups to set up online meeting rooms with advanced whiteboard, voice/video conferencing, desktop sharing and optional session recording. The software now also includes a full-feature HTML5 web conferencing client, including audio/ video screen sharing and recording, with no plug-ins or downloads required. DOWNLOAD on iTunes
www.FranchiseBuyer.com.au
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NSW Mr Espresso, Rosebery, NSW $99,000 Pack & Send, Botany, NSW $249,000 Mr Espresso, Matraville, NSW $450,000 Lava Carts Manly NSW $80,000
Coffee Guru Caringbah $300,000
Endota Spa North Rocks $250,000
Outback Jacks Bar and Grill - Gosford Area $500,000
Outback Jacks Bar & Grill - Castle Hill NSW Start at $500,000 + GST
Lone Star Rib House Gosford Area $500,000
Lava Carts, Castle Hill NSW $80,000
High Tech Pest Inspection Service $40,000
Marcellina Pizzeria & Restaurant, Hills District NSW from $200,000
Xpresso Mobile Cafe Central Coast, NSW $119,500
Snap Print Design & Websites, Northern Beaches, Sydney NSW $200,000
Coffee Guru, Hills District NSW $180,000
Bright Eyes Sunglasses - Central Coast, NSW $150,000
Lava Carts, Kellyville NSW $80,000
Dream Doors Parramatta $70,000 plus GST
The Coffee Club Central Coast, NSW $399,000
Indian Brothers Restaurant, Rouse Hill NSW $175,000
Marcellina Sydney West from $200,000
Marcellina Pizzeria & Restaurant, Far North West Sydney NSW from $200,000
The Source Bulk Foods, Manly NSW $150 - $200,000
Michel\’s Patisserie Parramatta $189,000 Yogurberry Parramatta $299,000 Reis and Irvy\’s Frozen Yoghurt and Ice Cream Kiosk North Rocks $140,000 34
Zambrero North Rocks - New Opportunity from $250,000
FRANCHISE BUYER
Coffee Guru, Rouse Hill NSW $180,000 Xpresso Mobile CafÌÄå© - Merrylands $119.5K plus GST [Turnkey] Lava Carts Merrylands $80,000 January 2015
Australia\’s Own Gourmet Coffee Company $180,000
Kitchen Renovations Retail Franchise $75,000 Endota Day Spa - Kooindah Waters,Central Coast, NSW $100,000 Pedders Suspension Wyong /Tuggerah $190,000 Profitable Day Spa for Sale at Crown Plaza Terrigal $350,000 Attention Newcastle Business Owners $79,900 + GST Coffee Guru Newcastle Area $50,000 Slush Puppie Newcastle/Hunter/ Central Coast, NSW $97,500
The Source Bulk Foods - Central Coast, NSW $150,000
Australia\’s Own Gourmet Coffee Company $180,000
Jamaica Blue Coffee Shop - Tuggerah $520,000 + sav
Beaumont Tiles Wagga Wagga $260,000
Exciting Residential and Commercial and Window Cleaning Opportunity $30,000
The Coffee Club Cranebrook $695,000
www.FranchiseBuyer.com.au
Click On The Business Name For More Information
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Do you want to be your own boss? Already making $2500-$3000 per week with potential! $50,000 Social Media Business to Business - Penrtih $45,000 Pedders Suspension - Penrith - DONT MISS THIS AMAZING OPPORTUNITY!! $375,000 Lone Star Rib House, Penrith Area $500,000 Indian Brothers Penrith $170,000 NEW Exclusive Territory - Nanotek Car Cleaning Sydney South-West $47,400 Jumping Castle Packages for Sale! $24,500 Handbag and Luggage Store Westfield $129,000 Nextra Newsagency Penrith $495,000 Marcellina - Sydney South-West $200,000
Jaymak Equipment Hygiene Services Sydney South-West $449,000 Nutrition Station - Emu Plains $300,000
The Source Bulk Foods - The Ponds $150,000 Coffee Guru - Sydney Western Suburbs $180,000
Pets Paradise - Sydney South-West P.O.A
NT
Coffee Guru Sydney Western Suburbs! $495,000
Hudsons Coffee Darwin $350,000
NEW Exclusive Territory - Nanotek Car Cleaning Richmond $47,400
Jaymak Australia Exclusive Top End Franchise, $40-55K + GST $40,000
Coffee Guru Richmond $180,000 to $300,000 plus GST
TermiCam Darwin $40,000
Marcellina Richmond from $200,000
Sunglasses & Fashion Franchise Priced to Sell $169,000
The Source Bulk Foods - Richmond $150-200k
Marcellina Pizzeria and Restaurant, Darwin $200,000
Lava Carts Windsor from $80k & GST
Kooler Ice, Darwin $135,000
Lava Carts Windsor from $80k & GST
Social Media Business Boosters $65,000
Lava Carts Plumpton from $80k & GST Coffee Guru The Ponds $180,000 to $300,000 plus GST
Pets Paradise - Darwin $300,000 World’s Leading Retail Sign Shop Franchise $231,292
www.FranchiseBuyer.com.au
January 2015
Snap Printing - Darwin $200,000 Outback Jacks Bar & Grill Darwin CBD $700,000 Indian Brothers Restaurant - Darwin $175,000 Astra Executive Apartments $50,000 Beaumont Tiles Darwin $260,000 Market Leading Corporate Apparel & Promotional Products Business $245,103 Sumo Salad Casuarina Square $169,000 Kooler Ice, Alice Springs - Partner Sought $67,500
VIC GNC QV Melbourne VIC $295,000 Curves Gym Greensborough VIC $180,000 Beaumont Tiles Eltham $260,000 ABS Balwyn $199,000 FRANCHISE BUYER
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Chipmunks Playland and Cafe Victoria $350,000
Flooring Xtra Geelong VIC For Sale $190,000
Health and Supplements Store $109,000
Frozen Yoghurt Business - Geelong VIC $145,000
Endota Spa Lorne VIC $269,000
Postoffice - General Store - Fuel - Bottle Shop - 1 hour Melbourne $129,000
Jamaica Blue Greenfield Site Geelong Westfield VIC $480,000 Premium Cafe Coffee Franchise VIC $449,000 Bakery - Geelong ASKING FOR ALL OFFERS Finn Business Sales - Geelong & South West VIC $79,900 Clark Rubber Geelong, VIC $219,000 Premium Submarine Sandwhich Franchise Geelong VIC $1 Crust Gourmet Pizza Bar Geelong VIC $279,000 Lenards Newcomb VIC For Sale! $119,000 Hip Pocket Workwear Geelong VIC $439,000 36
FRANCHISE BUYER
Tokyo Sushi Kitchen Warrnambool $280,000 Jaymak Equipment Hygiene Services Warrnambool VIC $40,000 Villa & Hut Kafe Warrnambool VIC $199,000 Premium Coffee Franchise Warrnambool VIC $199,000
Asian Noodle Bar Cafe Mornington, Victoria $249,000 Noodle Box, Mornington, Victoria $249,000 Wendys Icecream & Treats - Established Booming Mornington - Busy Location $99,000
Beaumont Tiles Hamilton VIC $260,000 Donut King Fountain Gate - Buy Below Set $139,000 Chipmunks Playland and Cafe Victoria $350,000 GNC Health and Supplements Store $99,000 Pedders Suspension Pakenham $190,000
January 2015
Attention Mornington Business Owners $79,900 + GST
Gloria Jeans Rosebud - Established CafÌÄå© - Lifestyle Location Excellent Profits $189,000 Brumby\’s Sorrento Coastal Lifestyle Great Profits $349,000 Chipmunks Playland and Cafe Victoria $350,000
www.FranchiseBuyer.com.au
QLD Outback Jacks Bar & Grill - Brisbane CBD $400,000 - $800,000 + GST Beaumont Tiles, Redcliffe $260,000 Pedders Suspension Brisbane Northern Suburbs $190,000 Plus Stock at Value Bing Boy Urban Asian Street Food, Franchises Available Brisbane City and North $130,000 to $230,000 (average Franchisee costs) Muffin Break, Brisbane North, QLD $395,000 Pizza Capers, Brisbane, QLD $349,000 Plus stock at value Lone Star Rib House, Brisbane, Chermside/ Aspley and Morayfield Now Available from $400,000 Kwik Kopy Eagle Farm, Brisbane FOR SALE $449,950
Click On The Business Name For More Information
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Ozspy Security Solutions Brisbane North, QLD $349,950 Snap Printing, Felix Street, Brisbane $389,950 Cartridge World, Albany Creek NOW AVAILABLE $99,950
POPULAR BAKERY BUSINESS BRISBANE BAYSIDE, QLD - $199k + SAV STRONG SALES AND PROFITS $199,000
Racecentre Surfers Paradise - SIGNIFICANT VENDOR FINANCE CONSIDERED TO QUALIFIED BUYER $207,000
Established 24/7 gym for sale - over 600 members $500,000 plus SAV
NightOwl Surfers $345,000 + SAV
Supanews Xpress, Brisbane $110,000
Franchise rights for a 24/7 gym for sale in Beenleigh $60,000 plus GST
Pizza Hut Store Burpengary, QLD $250,000 - $350,000 plus GST
Wanted at Outback Jacks Helensvale $299,000 estimated total cost
Muffin Break, Brisbane, QLD $395,000
Healthy Habits Helensvale - MASSIVE PRICE DROP (ALL SERIOUS OFFERS CONSIDERED) $135,000
Essential Beauty, Strathpine $240,000 Outback Jacks Bar & Grill - Aspley QLD $400,000 - $800,000 + GST Beaumont Tiles, Brisbane North, QLD $260,000 - $310,000 plus GST 1300 Home Tutor Brisbane South QLD $45,000
Boost Juice - Runaway Bay Shopping Centre $250,000 plus SAV Endota Spa Paradise Point $110,000 Wanted at Outback Jacks Surfers Paradise $299,000 estimated total cost
MBE Broadbeach $195,000 Yo-get-it Broadbeach $120,000 Bright Eyes Sunglasses $129,000 Wanted at Outback Jacks Burleigh $299,000 total estimated cost Autobarn Burleigh Heads - MOTIVATED SELLER WILL CONSIDER ALL OFFERS $350,000 Ultra Tune Burleigh - Reduced Price for Quick Sale - OWNER MUST SELL $250,000 Muffin Break Burleigh West $90,000 Muffin Break The Pines - New Cafe $375,000 NightOwl Palm Beach $189,000 + SAV
www.FranchiseBuyer.com.au
January 2015
Endota Spa Coolangatta/Burleigh $300,000 Baskin Robbins Robina $115,000 Brazilian Butterfly Robina $390,000 NightOwl Robina $345,000 + SAV PIZZA HUT AUGUSTINE HEIGHTS (BROOKWATER) COMING SOON - $595k + SAV $595,000 PIZZA HUT GOODNA, QLD - COMING SOON! $585k + SAV $585,000 PREMIUM PIZZA FRANCHISE AUGUSTINE HEIGHTS (BROOKWATER) COMING SOON - $595k + SAV $595,000 + SAV PIZZA HUT AUGUSTINE HEIGHTS (BROOKWATER) $595k + SAV $595,000 PIZZA HUT GOODNA, QLD - $585k + SAV $585,000 CHIPMUNKS PLAYLAND & CAFE, IPSWICH, QLD $450,000 FRANCHISE BUYER
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NATIONAL TILES IPSWICH - QLD $220k - $300k + GST** $220,000 POSTNET FRANCHISE IPSWICH, QLD. $150,000 PIZZA HUT BRASSALL $160,000 + SAV $160,000 + SAV BRIDGESTONE IPSWICH $295k + SAV - IMPRESSIVE INTERIM RESULTS $295,000 PIZZA HUT BRASSALL $160,000 + SAV $160,000 LAVA CARTS, TOOWOOMBA, QLD $80,000 Bing Boy Expands into Queensland - Stores available $130-230k + GST $130,000 Jaymak Australia Toowoomba, QLD. $55,000 CHIPMUNKS PLAYLAND & CAFE, TOOWOOMBA, QLD $450,000
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FRANCHISE BUYER
POSTNET FRANCHISE TOOWOOMBA, QLD. $150,000
Outback Jacks Bar & Grill Sunshine Coast QLD $400,000
Bright Eyes Noosa QLD from $150,000 + GST
PIZZA HUT TOOWOOMBA QLD - NOW $165k + SAV! UNDER CONTRACT! $165,000
Primal Pantry Sunshine Coast QLD $350,000
Beaumont Tiles Noosa/ Cooroy/Gympie QLD from $260,000 $310,000 + GST
BRIDGESTONE TOOWOOMBA $295K + SAV - EXCELLENT INTERIM GROWTH SALES/PROFIT $295,000 The Source Bulk Foods - Toowoomba - Invest from $150k + GST $150,000 NATIONAL TILES TOOWOOMBA - QLD $220k - $300k + GST** $220,000 - $300,000 PLUS GST SHINGLE INN TOOWOOMBA QLD, - $170k + SAV - LESS THAN HALF OF A NEW STORE! $170,000 + SAV Andersens Roma QLD $449,000 Lone Star Rib House Sunshine Coast QLD from $400,000 + GST Raw Energy Kawana QLD $249,000 January 2015
Bucking Bull Maroochydore QLD $150,000 Bucking Bull Kawana QLD $95,000 Bright Eyes Maroochydore QLD from $150,000 + GST Home Care Assistance Sunshine Coast QLD $60,000 TermiCam Sunshine Coast QLD $40,000
Xpresso Mobile Cafe Noosa QLD from $119,500 + GST
SA Hair Stylist business with a difference $495,000 Transition Hair Group North Adelaide $495,000
Bing Boy Maroochydore QLD $130,000
Burger Club - Brickworks Marketplace $400,000
Muffin Break Sunshine Plaza QLD $499,000
Outback Jack\’s Bar and Grill - Glenelg SA $650,000 + SAV
Jamaica Blue Maroochydore QLD $400,000
Lone Star Rib House Mosely Square Glenelg $400,000
Muffin Break Nambour Plaza QLD $325,000
Yo-Get-It - Westfield Marion $150,000
Toscani\’s Noosa QLD - New site from $450,000 + GST
Bing Boy - Marion.....#1 Bing Boy in Australia $410,000
www.FranchiseBuyer.com.au
Click On The Business Name For More Information
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Kwik Kopy - Unley $19,500 Wendy\’s - PRICE REDUCTION $70,000 Auto Masters - Enfield $120,000 Outback Jack\’s Bar & Grill - North Eastern Suburbs SA $350,000 Hairhouse Warehouse - INGLE FARM SA $235,000 Price Reduced!!!......... Bing Boy - Elizabeth $140,000 Lone Star Rib House Hallet Cove $400,000 Pizza Hut Store Woodcroft/Morphett Vale SA $320,000 - $350,000 Pedders Suspension Noarlunga/Reynella SA $190,000 + SAV Hairhouse Warehouse Colonnades $445,000
Price Attack - Mount Gambier $320,000 Jaymak Australia Mount Gambier SA $40,000 Donut King Mildura VIC $329,000 Red Rooster Mildura VIC $699,000 Jaymak Australia Berri & Murray Bridge SA $40,000 Auto Masters Barossa Valley $250,000
BondiBlu Sunglasses - Sub Distribution Rights (WA) $199,000 Mochachos - New Greenfield Store Opportunities - North of River - Perth, WA $250,000 Mix&Go FroYo Master Franchise WA $200,000 Smoothie Factory - New WA Master Franchise $499,000 Lone Star Rib House, Northbridge, WA $400,000
Jaymak Australia - Port Pirie & Moonta SA $40,000
Croissant Express, 76 Kings Park Road, West Perth, WA $49,000
Bridgestone Service Centre $445,000
Croissant Express, Hay Street, West Perth, WA $275,000 + SAV
WA
The Source Bulk Foods - Multiples Sites in WA $150,000
Gametraders - Seaford $300,000
Noodle Box - Perth Northern Suburbs, WA $250,000
Bright Eyes - Perth CBD & Northern Suburbs P.O.A
Pedders Suspension Mt Barker SA $190,000 + SAV
Skewerz Kebabz, Perth, WA $649,000
Muzz Buzz, Subiaco, WA $199,000 + SAV
www.FranchiseBuyer.com.au
January 2015
Croissant Express Subiaco, WA $299,000 Lone Star Rib House, Subiaco, WA $400,000 Sumo Salad, Claremont Quarter, Claremont, WA $485,000 + SAV Lava Carts - New Site Available - Claremont, WA $100,000 Bright Eyes Store, Westfield Carousel Shopping Centre, CANNINGTON, WA $180,000 plus SAV Options Optometrists, CANNINGTON, WA $200,000 UNDER OFFER! OUTBACK JACKS CANNINGTON $650,000 + Stock Endota Spa - Carousel $290,000 Chicken Treat Maddington $319,000 + SAV Bike Force, SOUTHERN RIVER, WA $249,000
FRANCHISE BUYER
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Click On The Business Name For More Information
Whilst all care is taken to reproduce this information, please contact the listing owner for the most current information on listings.
UNDER OFFER! Chipmunks, KELMSCOTT, WA $349,000 plus SAV RED ROOSTER KELMSCOTT $590,000 + Fees
Endota Spa - Bunbury, WA $290,000
RED ROOSTER ALBANY $POA
UltraTune - 9km East of the CBD $599,000 plus SAV
RED ROOSTER BUNBURY - PRICE REDUCED!!! $700,000 psav
Chicken Treat Albany $99,000
Chicken Treat - Perth Southern Suburbs $699,000 plus SAV
Smoothie Factory WA Master Franchise, Perth Southern Suburbs $499,000 + Lucrative Optometrics Industry Opportunities $200,000
Noodle Box, Perth Southern Suburbs, WA $250,000
1300 HOMETUTOR Bunbury & surrounds, WA $45,000
1300 HOMETUTOR - Perth Southern Suburbs, WA $45,000
Lava Carts - New Sites Available - Bunbury $80,000
Chicken Treat Armadale $70,000 + SAV
Lava Carts - New Sites Available Perth Southern Suburbs $80,000
40
Auto Masters - Perth Southern Suburbs POA
FRANCHISE BUYER
Jesters Jaffle Pie Company $339,000
January 2015
Bright Eyes - Bunbury P.O.A Wendy\’s Busselton $149,000 Crust Gourmet Pizza Bar - Busselton, WA New Territory $POA Lucrative Optometrics Opportunity $200,000
CONTACT US Address: Franchise Buyer - 14 Wellington Road, Acacia Ridge, QLD 4110 Email: info@franchisebuyer.com.au
Telephone: 1300 669 983
Lava Carts - New Sites Available - Albany WA $80,000 Crust Gourmet Pizza Bar - Albany, WA - New Territory $POA
www.FranchiseBuyer.com.au
ADVERTISE WITH US