2020 The SCORE, Issue 2

Page 30

Six Employee Communication Strategies During Times of Crisis by Dennis Snow

2020 Issue 2 |

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ommunication with our teams is always important, but in today’s environment, effective communication is vital. I know all aspects of our lives and the world have been affected. From a business perspective, we have some businesses that are doing well, and we have some that are struggling to just hang on and everything in between. But regardless of where you fall on that spectrum, my guess is that your relationships with customers and employees

have been impacted. Now, obviously, the role of a leader has changed significantly – almost overnight – due to the challenges that the world is facing following the coronavirus pandemic. Just the way leaders interact with their employees is changing for most organizations. Effective leadership has probably never been more important than it is right now. But even in these strange times, we can take comfort in knowing that sound leadership principles

are still effective. The execution of those principles might be changing, but foundational principles don’t change. When I reflect on my 20 years working at Walt Disney World, one of the leadership principles at the heart of my Disney experience was this: Be relentless in communicating your vision with the team.


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2020 The SCORE, Issue 2 by Franchise Business Services (FBS) - Issuu