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FRESHII Brand snapshot: A Canadian health-food favourite, Freshii has been fast-tracked to Australia and headed up by master franchisee Robbie Damjanovic. Freshii first franchised in Canada in 2005, and over the past 11 years has expanded to 20 countries with 300 locations. The model: Freshii positions itself as the fast fashion of healthy food, following the Zara model. Just as Zara brings the latest runway trends to shoppers, Freshii presents food trends, such as smoothies and breakfast bowls, to its customers around the world at an affordable price point. The cost of a franchise is $280,000 to $350,000 for a turnkey model, depending on the site size. The cost of access to its Freshii University is included, as well as training and support for the grand opening. Expansion plans: Freshii is opening more than 20 stores throughout Australia this year and next.
DIVANI Brand snapshot: Established in 1994, Divani is a women’s fashion retailer headed up by Helen and Con Tsimilas.
It specialises in clothing and accessories for “every woman” regardless of age or shape, and is offering franchises for the first time. The model: Each Divani franchisee is granted an exclusive franchise territory. The initial costs of an individual shop is $170,000 to $190,000, subject to store size, the standards required of the site and, in certain cases, a fit-out contribution from the landlord. This investment includes franchise fees, training, recruitment and legal fees, fit-out and stock. The franchisor will provide two to three weeks of training at its head office and stores in Sydney, and one week of intensive induction support. Franchisees benefit from the established Divani marketing program which includes digital, social media, shopping centre promotions and specialist magazine advertising.
BARBERVAN Brand snapshot: The BarberVan is a mobile business providing haircuts and beard grooming at customer-convenient locations. The van has reverse-cycle air-conditioning and an adjustable lay-back barber chair. Franchisor Ep Weatherhead has had more than 25 years’ industry experience in both the
UK and Australia, and runs a trial van in Sydney’s Eastern Suburbs. The model: The BarberVan is a mobile franchise with an exclusive marketing territory. Franchisees receive all leads generated by the main website and other marketing programs, while doing their own local marketing. However, franchisees can take clients and client referrals anywhere outside the territory unless the area has been sold. The BarberVan franchise investment is $30,000 to $35,000, including training, marketing, intellectual property fees and operational support. Expansion plans: Franchises are now available throughout Australia.
MAGGIE MOO MUSIC Brand snapshot: Maggie Moo Music is a children’s services franchise offering interactive music and movement sessions for children and their parents, carers or grandparents. Launched in the UK in 2012, it started franchising in 2014 and now has 160 franchises. The brand has just been brought to Australia by “head farmer” Carolyn Dufton, who formerly owned the Hire for Baby franchise.
JAN / FEB 2017 | 64 | WWW.FRANCHISEBUSINESS.COM.AU