2024 IFA Media Kit (Franchisor)

Page 1


2024 IFA MEDIA KIT

TARGETED EXPOSURE

2024 IFA MEDIA KIT

About the International Franchise Association (IFA)

IFA is a trade association representing 1,200+ franchise brands and their franchisees and 600+ supporting suppliers. We are the only organization that promotes, protects, and strengthens the franchising business model worldwide. Through best in class educational events and webinars, widely distributed publications, and a proven government relations team, we accomplish goals of our individual members and the collective industry.

2024 IFA FRANCHISOR MEDIA KIT

Expand Your Reach—and Your Revenue—With IFA

From digital to print and thought leadership opportunities, the 2024 Media Kit contains a variety of ways to meet your audience and marketing targets with exposure to one of the most active business communities in the United States.

To maximize your brand exposure and engagement, we recommend taking the following steps:

Î Clarify your audience and marketing goals.This will help determine which advertising opportunities would best serve your brand.

Î Review this kit, which provides comprehensive information about reach, exposure, engagement, and investment.

Î Contact our team to discuss your campaign objectives, budget, and desired ad formats. We’ll be your partner in this process and will happily customize a package that gets the best results for your marketing dollar.

SUMMARY of CHANNELS:

DIGITAL

• Franchise.org

• Franchising World Magazine (6 issues)

• Franchise Opportunities Guide® Member Directory (2 issues)

• Retargeting & Geofencing

• Podcasts

• Exhibitor Roadmap (4 issues)

PRINT

• Franchising World Magazine (3 issue)

• Franchise Opportunities Guide® Member Directory (2 issues)

• Exhibitor Roadmap (4 issues)

EVENTS

IMPORTANT NOTE: Given the exclusivity of some of our advertising packages and limited inventory in some products, we recommend acting quickly to ensure your business is showcased in the formats that serve you best.

• 7 Events Annually

REACH + RESULTS

170,000 Average Monthly Unique Views

6x

More page views for advertiser’s pages than non-advertising

81% Of visitors to advertiser’s profiles clicked through directly to their franchise development site

FRANCHISE.ORG

Where the Journey Starts for Your Next Franchisee.

With a complete suite of powerful tools designed to attract prospective franchisees, Franchise.org offers exclusive franchise resources, stats, directories, and opportunities.

Franchise.org is the internet’s most comprehensive franchise opportunity web portal. Continually evolving to meet the demands of today’s competitive marketplace, Franchise.org helps savvy entrepreneurs search, find, and connect with the best franchise opportunities that fit their unique investment strategies, goals, and interests.

Why advertise on Franchise.org

Members-only exclusive. You must be an IFA member to have a listing on our site.

In-demand database. Franchise.org offers one of the largest searchable databases of franchise opportunities, directories, and resources.

High-visibility. Advertising members appear at the top of selected category search results.

One-click access. Advertising members’ profile pages include a direct link to their website.

FRANCHISE.ORG

FRANCHISOR MEMBER PACKAGES

$800/month

Minimum 6-month contract

1. Premium top-of-page category logo and listing

2. Enhanced company profile — includes a direct link to advertiser’s franchise development site

Billed in three installments Premium Package

3. Run of Site Banner 300 x 250 (rotating)

4. Homepage Rotating Spotlight (slider)

5. Homepage Static Banner placement (1 week per 6 month contract)

6. Franchise Development Video highlighted on enhanced profile

7. (1) FranBlog Content Post (per 6 month contract)

8. Jumbo Color Logo placements in next edition of Franchise Opportunities Guide

Top Placement Category Logo and Listing Sample

Franchisor Introductory Value Package

$3,325/year with Standard Color Logo Billed in three installments

$3,725/year with Jumbo Color

Logo Upgrade

Company Profile Sample

1. Featured top-of-page category logo and listing

2. Enhanced company profile — includes a direct link to advertiser’s franchise development site

3. Standard Color Logo placements in next 2 editions of Franchise Opportunities Guide or upgrade to a JUMBO Color Logo for only $400 additional.

Color Logo Placement in FOG Sample

Franchise Opportunities Blog Post

Promote your brand to franchise opportunity seekers on IFA’s Franchise Opportunities Blog. Describe your system and its culture in your own words through this exclusive native format. You can even add your own franchise development video to your blog!

$550/post

$1,050/post +video

VetFran Specific Banner*

$450/One month

* Appears and rotates when user selects veteran specific opportunities

Featured Blogger 4-Part Series

Promote your brand and highlight a series of franchisees, or other noteworthy content to potential buyers through this 4-part series as a “Featured Blogger” on franchise.org. Featured blog pinned each week to the franchise.org homepage for 4 consecutive weeks.

$2,200

Run of Site Banner

$450/One month

Franchise Development Video

$2,100/Year with purchase of Introductory Value Package

PROSPECTIVE FRANCHISEE E-BLASTS

More Impact per Inbox.

Dedicated Prospective Franchisee E-Blast

Sent on your behalf from the IFA, the Dedicated Prospective Franchisee E-blast shines an exclusive spotlight on your business and ensures that 33,000+ prospective franchisees get your undivided attention. Great for timesensitive, high-impact campaigns.

Pricing:

$2,350 each

$2,100 each when reserving 4x together over a 12-month period

Shared Prospective Franchisee E-Blast

Our “ Franchise Opportunities for You ” is a combined e-blast that includes a maximum of six advertisers per email. Perfect for ongoing campaigns and starter opportunities, this affordable e-blast gets in front of 33,000+ prospective (and active!) franchisees.

Pricing:

Run of Placement: $1,095

Take the top spot and ensure potential franchisees see your company’s message! Reserve this exclusive, premium placement to appear in the top position of shared e-blast.

(reserve 2 max/yr)

to Unopens: $1,500

RETARGETING & GEOFENCING

Meet Them (Every)Where They are.

IFA Retargeting increases brand recognition— and conversion rates.

Get exclusive direct access to IFA’s website visitors and give this active audience of franchise opportunity seekers a front-row seat to your opportunity with retargeted ads that showcase your brand, anywhere they go online.

Advertise to an Active Audience

Don’t rely on broad, generic targeting on common ad platforms to market your company. Stand out by getting in front of an audience that wants to see your content—and is also more likely to take action.

Real-Life Results in Real Time

Get detailed reports about your campaign so you can continue to hone your message—and your results.

Source: Criteo Sample Retargeting Ad Placement

Website visitors who are retargeted are more likely to convert by 43%.

RETARGETING PACKAGE OPTIONS

*NEW* Get More with Mobile Geofencing!

Target specific locations where expos are being held! Now you can enhance your brand reach by retargeting your ads to active attendees on their mobile device during an expo. You can also make a lasting impact with historical geofencing, and target your ads to attendees even after the event concludes.

GEOFENCING RATES

Want both? Bundle & Save!

Target attendees during industry expos, AND up to 3 months after for $5,500.

PODCASTS

Be a Brand People Can’t Wait to Hear About.

THE IFA PODCAST

Listed as a top 20 podcast by Entrepreneur Magazine!

The IFA Podcast delivers top trends and news from the world of franchising to franchise leaders and opportunity seekers alike. Our podcast airs monthly for download on iTunes, Google Play, Spotify, and other popular podcast platforms and is syndicated across all IFA social and email channels.

WOMEN’S FRANCHISE COMMITTEE PODCAST: HER SUCCESS

Hear from women leading the charge in franchising! Women who are changing the future of the franchise sector share their insights on everything from being an effective leader to the mentors who inspired them. They share stories of workplace challenges we can all relate to: managing work and life, climbing the corporate ladder, and the ultimate power of entrepreneurship and franchising to change lives.

• Presenting sponsorship – Available for quarterly buys, include your branding and slogan during each podcast intro

• Show Buyout – Crafted in partnership with show producers, the show buy out is a multi-segment podcast focused on your insights, thought leadership or sales opportunity

• Paid segment – A five- to six-minute editorial segment crafted in partnership with show producers to deliver your insights, thought leadership or sales opportunity

• Ad spots – Include your :30-second advertisement as one of up to six advertisements in the monthly podcast

The podcast airs monthly and is available on the IFA Website, IFA YouTube Site, various popular podcast platforms and is syndicated across all IFA social and email channels.

Each 30-minute segment offers the following creative advertising opportunities:

$5,000/qr $400

• Presenting sponsorship – Available for quarterly buys, include your branding and slogan during each podcast intro

• Ad spots – Include your :30-second advertisement to be featured as one of two advertisements max included in the monthly podcast

REACH + RESULTS

7,500 Print Circulation Per Issue

56,000

Digital Circulation Per Issue*

*33,000 Opportunity Seekers

23,000 Franchise Executives (includes franchisors, suppliers, and single & multi-unit franchisees)

FRANCHISE OPPORTUNITIES GUIDE

The Go-to-Guide for Growth.

The Franchise Opportunities Guide® is the leading resource for entrepreneurs and opportunity seekers interested in franchising.

More than just a business directory, the Guide contains vital information about more than 1,200 franchise opportunities, legal issues, FTC information, financing, and other tools designed specifically to assist potential franchisees with starting their ventures.

Published semi-annually (Spring/ Summer and Fall/Winter), the Guide is distributed free of charge at franchise expos and digitally to opportunity seekers. It is also sold in major bookstores and newsstands across the U.S.

Why You Should Get Inside the Guide

63,500

Total Print & Digital Circulation Per Issue

A comprehensive resource. Put your brand alongside vital tools every franchisee needs to find the right franchise.

Multimedia access. Available in print and digital formats to reach opportunity seekers wherever they are—in bookstores, at events, or online—all year long.

Trusted and tenured. As a longstanding publication of the IFA, the Guide is a credible and reliedupon resource for consumers and the franchise community alike.

IFA member exclusive. You must be a member to have a directory listing.

FRANCHISE OPPORTUNITIES GUIDE

2024 FRANCHISE OPPORTUNITIES GUIDE AD RATES**

• Featured top-of-page category logo on Franchise.org

• Enhanced company profile on Franchise.org

• Direct link to your franchise development site

• Category logos in the next two Franchise Opportunities Guides®

*See additional options for increased exposure on page 5

Ad Deadlines

2024 Spring/Summer Edition

Listing Update Deadline: January 12, 2024

Logo Deadline: January 26, 2024

Front Section Deadline: March 8, 2024

Front Section Materials Due: March 18, 2024

2024 Fall/Winter Edition

Listing Update Deadline: June 24, 2024

Logo Deadline: July 8, 2024

Front Section Deadline: July 31, 2024

Front Section Materials Due: August 7, 2024

Sample Jumbo Logo

FRANCHISING WORLD

Making Headlines and Headway.

Franchising World Magazine is the pre-eminent voice and acknowledged leader for franchising worldwide.

When you want to reach opportunity seekers, multi-unit franchisees, and franchise industry professionals, Franchising World magazine gives you plenty of opportunities to show, tell, and sell.

Offered primarily digitally, Franchising World is housed and archived online as an evergreen resource that features clickable links driving traffic back to your franchise development site. The magazine is also available for free digital download at numerous events and expos throughout the year, maximizing your investment and reach.

Franchisor Spotlight: Tell your brand’s story. Take your brand’s message to the next level with this specially curated content piece highlighting your brand.

Digital Only Option Pop-Up Video (with purchase of full page ad) $550

FEBRUARY 2024

IFA Annual Convention Issue

Digital/Print

FRANCHISING WORLD 2024 CALENDAR FRANCHISING

PRINT ISSUE

Success strategies for 2024 Events. Networking tips to expand your influence. Essential Regulatory Insights. IFA Major Awards Unveiled! Get Acquainted with the 2024 IFA Board of Directors.

Franchisor Industry Spotlight: Health & Wellness, Business Services

APRIL

2024

Franchise Leadership, Growth & Development Issue

Digital / Short-Run Print (event distribution)

Tips to help with franchise leadership, growth and development. Focus on legal and international issues. Get to know the IFA Certified Franchise Executive TM (CFE) program, and the graduating class. Franchisee of the Year Awards recognized. Post convention wrap-up!

Franchisor Industry Spotlight: Home Services & Home-Based Franchises, Lodging

PRINT ISSUE

JUNE

2024

The Diversity, Equity & Inclusion Issue

Digital Diversity best practices. Building diverse supplier and franchisee networks. Insights from women in franchising. Programs updates from the IFA Foundation Pride Franchise Leadership, Black Franchise Leadership and Hispanic Latino Franchise Leadership Councils.

Franchisor Industry Spotlight: Children’s Services, Real Estate

 Ad Opportunity:

Health & Wellness Spotlight, Business Services Spotlight, Event Planning Companies, IFA Award Recognitions

 Bonus Distribution: Convention 2024

EDITORIAL: 12/28/24

SEPTEMBER 2024

Emerging Franchisor Issue

Digital /Short-Run Print (event distribution) Best practices for emerging brands. Investment strategies and keys to financial growth. Training and Professional Development to grow yourself and your business.

Franchisor Industry Spotlight: Senior Care, Retail

 Ad Opportunity:

Senior Care Spotlight, Retail Food, Products & Services Spotlight, Emerging Brands, Professional Services for Emerging and Established Brands

 Bonus Distribution: Emerging Franchisor Conference 2024

 Ad Opportunity:

Home Services & Home-Based Franchise Spotlight, Lodging Spotlight, Franchisee of the Year Award Recognitions, CFE Graduate Recognition, Legal, International

 Bonus Distribution: IFA Legal Symposium and IBA/IFA Joint Conference 2024

EDITORIAL: 02/27/24 AD CLOSE: 03/13/24 ARTWORK DUE: 03/21/24

NOVEMBER

2024

Technology and Trends Issue

Digital

The hottest franchise marketing trends and technology resources to compete for customer acquisition and brand growth. Hear inspiring stories about veterans and learn more about IFA’s VetFran program.

Franchisor Industry Spotlight: Food Quick Service Restaurants and Beverages

 Ad Opportunity:

Quick Service Restaurant and Beverage Spotlight, Professional Services in Marketing and Technology, VetFran

 Ad Opportunity: Children’s Services Spotlight, Real Estate Spotlight, Diversity and Women in Franchising

EDITORIAL: 05/06/24

DECEMBER

2024

Year in Review Issue

Digital 2025 IFA Convention preview. A look back at the legal issues, policies and top trends impacting franchising. International franchise expansion. A recap of IFA’s key industry and economic reports and results.

Franchisor Industry Spotlight: Automotive Products and Services, Full Service Restaurants

 Ad Opportunity: Automotive Spotlight, Full Service Restaurant Spotlight

EDITORIAL: 10/04/24 AD CLOSE: 10/22/24 ARTWORK DUE: 10/30/24

• Technology Content

IFA Advocacy Efforts

M&A/Private Equity • Franchisee Profiles: Single & Multi-Unit

Preferred Vendor Highlight

• Featured content from our partners

GOAL-SPECIFIC BUNDLES

Targeted Goals. Tuned-in Results.

Are you looking to accomplish one specific goal in 2024?

Consider our targeted bundles below:

DIGITAL LEAD-DRIVING BUNDLE

If your primary goal is to drive traffic to your franchise development site, this bundle is for you!

Includes:

• (2x) Dedicated E-Blasts

• (1x) Shared E-Blasts

• Retargeting 50,000 guaranteed impressions

• (12 Months) JUMBO Introductory Value Package (print + online)

THOUGHT LEADERSHIP BUNDLE

Is your focus on telling a franchisee’s success, your brand’s story, or just providing more in-depth information in your own words? Then, this bundle is the right fit!

Includes:

• (1x) Podcast Segment Sponsorship

• (2x) Video/Blog Posts on Franchise.org

• (1x) Content/ Blog Post on Franchise.org

• (1x) Brand Spotlight in Franchising World (1p content + 1p ad)

BRAND AWARENESS BUNDLE

Are you looking for high impact branding and awareness to make sure your company becomes a common household name? Then this bundle fits the bill!

Includes:

• (2x) 1/2 page ad Franchising World Magazine

• (2x) 1/3 Page ad Franchise Opportunities Guide

• (12 Months) Introductory Value Package (Print+Online)

• (2x) Podcast: 30 second ad

FRANCHISOR ANNUAL BUNDLES

Plan for a Better Year Ahead.

Get more for your marketing dollar with our annual bundles. Comprehensive bundles allow member franchisors to leverage their marketing strategy—and their opportunities— across our high-performance portfolio while increasing their brand recognition, messaging impact, and reach.

Silver Bundle: $15,000/year (10% savings)

• Introductory Value Package - 12 months

• Franchise.org Content/Blog Post - 1x

• Franchise Opportunities Guide - 2 Full Page Ads (in next 2 editions)

• Franchising World Magazine - 1 Full Page Ad in Issue of Choice

• Dedicated Prospective Franchisee Eblast - 1x

• Shared Prospective Franchisee Eblast - 1x

Gold Bundle: $30,000/year (14% savings)

• Premium Franchise.org Package - 12 months

• Franchise.org Content/Blog Post - 4x

• Retargeting Package - 200,000 guaranteed impressions 3 months

• Franchise Opportunities Guide - 2 Full Page Ads (in next 2 editions)

• Franchising World Magazine - 1 Full Page Ad in Issues of choice

• Dedicated Prospective Franchisee Eblast - 2x

• Shared Prospective Franchisee Eblast - 2x

EXHIBITOR ROADMAP

Be the Brand They Remember!

IFA’s Exhibitor Roadmap guides potential franchisees to find your booth first at MFV events, as well as to guide them to the opportunity that is right for them. Take them on a journey beyond what they can read on your website with this highly engaging medium and highlight your franchise success story, a stand-out franchisee, or other areas that will draw in readers and have them ready to be a part of the story.

As part of this limited availabilty roadmap, you will:

Reach expo attendees as soon as they enter the event.

Tell your brand’s story and success -- in your own words.

Ensure your brand stays top-of-mind as they explore the hall by providing thoughtful, relevant information to help them make their decision.

Print Distribution: 500-1000 copies, depending on size of event.

Digital Distribution: MFV event attendee list (varies by location); available for immediate digital download at IFA booth during the event.

APRIL 2024

DISTRIBUTION AT: NOVEMBER 2024 SEPTEMBER 2024

MAY/JUNE 2024

Pricing:

Content Bundle: Includes (1) Page Content, (1) Page Display Ad, and (1) Color Logo on Front Cover $1,500

A-La-Carte Items:

C2: $500

C3: $500

C4: $500

When you’re planning out how you want to tackle next year, whether it is for professional training or business development , IFA has an educational and networking event to sharpen your skills and get you out on the field, ready to face whatever comes your way.

2024 IFA EVENTS

IFA ANNUAL CONVENTION

February 17-20 | Phoenix, AZ

The IFA Annual Convention provides opportunities to explore every aspect of the franchising world. Attendees experience franchise-specific business development ideas, strategies for personal growth, and unique networking situations. You get all the franchise-focused education, all the franchise-centric community building, all in one place.

Coming together as an industry to collaborate will boost business for everyone in franchising. That’s why the IFA Annual Convention is critical to your success. We’re all in, linked by hard work, talent, creativity and grit.

LEGAL SYMPOSIUM

May 5-7 | Washington, DC

Practical, real-world programming aimed at franchise lawyers addresses the latest business and franchise law developments.

IBA/IFA JOINT CONFERENCE

May 7-8 | Washington, DC

Co-hosted by the International Bar Association’s International Franchising Committee, discover what legal and regulatory issues are facing franchisors around the world at this exciting event.

FRANCHISE CUSTOMER EXPERIENCE CONFERENCE

June 18-20 | Atlanta, GA

Partnership event with Franchise Update Media

Join us for this first of its kind event focused on improving the experience and outcomes for customers that are unique within franchising: consumers, businesses, franchisees, and employees. Built for franchise CEOs, Presidents and leaders of Marketing,

Operations and Technology, this conference features interactive workshops, expert speakers, and networking with franchising’s leaders responsible for customer success.

IFA ADVOCACY SUMMIT

September 9-11 | Washington, DC

Be an advocate for your business! Learn the latest legislative and policy updates impacting franchising and then storm Capitol Hill by joining other members of the franchising community during appointments with your Members of Congress.

FRANCHISE LEADERSHIP AND DEVELOPMENT CONFERENCE

October 16-18 | Atlanta, GA

Partnership event with Franchise Update Media

The Franchise Leadership & Development Conference is an exclusive event for franchisor CEOs, Presidents, COOs, CDOs and Development Executives charged with driving growth. With our dynamic agenda touching all facets of franchise development, the conference provides education to enhance franchisee recruitment, sales effectiveness as well as professional leadership.

EMERGING FRANCHISOR CONFERENCE

November 18-20 | Austin, TX

Join other Franchise leaders and innovators to discover the latest way to take your franchise to the next level. Hear from development experts, speak with operations gurus, discover next-generation opportunities. Gather with industry leaders who are building the long-term success that creates real wealth for franchisor and franchisee.

Interested in business development opportunities, new pathways for lead generation and heightened brand visibility? Sponsorship and/or exhibit opportunities are available at many or all of these events. Contact Senior Director, Sponsorships and Exhibits, Lynette James, at ljames@franchise.org for more information.

Questions about our 2024 Events Game Plan? Contact us at events@franchise.org

Be sure to visit www.franchise.org for continuing updates.

ADVERTISING RATES

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.