Franchising World - September/October 2025

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EDITORIAL

Associate

Editor-in-Chief Courtney

MARKETING & PRODUCTION:

Creative Director

Heather Bartlow

Graphic Designer Catherine Marinoff

ADVERTISING & CIRCULATION:

Advertising Senior Director Carly Wooley

Technology

Sara Williamson

Manager, Advertising Lauren Smith Franchising

Franchising

From the Desk of IFA President and CEO Matt Haller

Despite all of the challenges of this year from tariffs and inflation to a slowdown in consumer spending, franchising remains one of the most powerful vehicles for entrepreneurship, local ownership, and community investment and continues to outpace broader economy-wide growth in the U.S. and abroad. Whether it’s a restaurant operator ready to take the next step toward franchising or a first-time franchisee seeking the right brand, the foundation of franchising has always been built on strong relationships, responsible system growth, and shared success.

For emerging franchisors, this is an exciting and critical moment. The decisions made early in the franchising journey shape not only a company’s growth, but also the livelihoods of those franchisees who invest their time, capital, and trust in the brand. Once you begin franchising, your core customer changes. Beyond the consumer that you’ve courted from the start of your concept, your franchisees are now central to your success. Successful franchisors learn quickly that a franchisee’s success is a franchisor’s success.

One of the most common mistakes new franchisors make is building their model around their best-performing locations. Sustainable systems are built on averages, not outliers. Start with what’s repeatable — proven processes, strong unit economics, and clear brand differentiation. And when it comes time to expand, grow from the inside out. Expanding close to home first allows you to provide meaningful support, strengthen brand consistency, and learn valuable lessons before scaling nationwide.

IFA offers a wide range of resources designed to help both emerging franchisors and long-standing brands grow responsibly. Participate in our Certified Franchise Executive (CFE) program to deepen your understanding of the business model. Attend our networking events to learn from peers representing all perspectives of franchising — franchisors, franchisees, and suppliers. Tap into our supplier network to find trusted partners who can help with everything from technology to marketing to franchise development.

Franchising is founded on relationships. Putting the right people in your corner from the start is the recipe for success. If you’re an emerging franchisor, hire a qualified franchise consultant and a franchise attorney who is an IFA Supplier Member to ensure your Franchise Disclosure Document (FDD) reflects transparency and integrity. And as you grow, measure success by royalty revenue, not franchise sales. True growth comes from thriving franchisees, not just signed agreements.

Finally, stay true to your values. Not every prospective franchisee will be the right fit, and that’s okay. The most successful brands are built by leaders who are willing to say “no” when alignment isn’t there. Franchising is not easy, nor should it be. Fewer than 15 percent of brands reach 100 units.

At IFA, we’re here to support franchising every step of the way. From the tenured brand to the emerging concept, and the single unit franchisee to the trusted supplier partner, we work each day to protect, enhance, and promote franchising so that you can continue supporting the communities you serve. Together, we can continue to show the world the power of franchising done right — local, responsible, and built to last.

Matt Haller President & CEO

IFA’S MISSION

The International Franchise Association protects, enhances and promotes franchising.

IFA’S VISION

The preeminent voice and acknowledged leader for franchising worldwide.

EXECUTIVE COMMITTEE

Mary Kennedy Thompson, CFE BNI Chair

Sam Ballas, CFE East Coast Wings + Grill and Sammy’s Sliders Vice Chair

Gary Robins The G & C Robins Company Second Vice Chair

Steve Hockett Great Clips Immediate Past Chair

Bill Hall, CFE Treats Investment, LLC Treasurer

Ron Feldman, CFE ApplePie Capital Chair, IFA Foundation Board of Trustees

Catherine Monson Propelled Brands Vice Chair, IFA Foundation Board of Trustees

BOARD OF DIRECTORS

Tushaar Agrawal Marriott International

Jerry Akers Great Clips & The Joint

Tiffany Atwell Ecolab

Tom Baber IHOP / Money Mailer

Marcus Banks Wyndham Hotels and Resorts, Inc.

Mitch Cohen

Jersey Mike’s Subs; Sola Salon Suites

Ashley Coneff Inspire Brands

Adam Contos, CFE Area 15 Ventures

John Crawford Jani-King International, Inc.

Randy Cross, CFE Fish Window Cleaning

Kimberly Crowell Kalo Companies

Steve Danon Restaurant Brands International

Emma Dickison, CFE Home Helpers Home Care

Jay Duke BDO USA, LLP

Clint Ehlers

FASTSIGNS of Willow Grove, PA and Cherry Hill, NJ

Tim Evankovich Oasis Senior Advisors Franchise System, LLC

Shane Evans, CFE

Heights Wellness Retreats (Massage Heights Franchising)

Sean Falk, CFE

Just for Your Paws, LLC

Rocco Fiorentino, CFE Benetrends Financial

Greg Flynn Flynn Group

Nate Garn Sizzling Platter

Matt Haller IFA

Daniel Halpern Jackmont Hospitality

Dustin Hansen , CFE InXpress

Jon Hixson Yum! Brands

Harvey Homsey, CFE Express Services, Inc.

Earsa Jackson , CFE

Clark Hill Strasburger

Tam Kennedy Twin City TJs

Jesse Keyser Keyser Enterprises

Aslam Khan

Falcon Holdings

Lillian Kirstein 7-Eleven

Rolf Lundberg Choice Hotels International

Ned Lyerly, CFE Starheel Ventures

Dave Mortensen Purpose Brands, LLC

David Ostrowe O&M Restaurant Group

Caroline Oyler

Papa John’s

Sarah Powell GoTo Foods

Todd Recknagel PCRK Group, National Envy Development

Laura Roberts, CFE Lali Ventures, LLC

Meg Roberts, CFE

Head to Toe Brands

Al Rodriguez Sport Clips

Rob Branca Branded Management Group, Inc. Chair, Franchisee Forum

Robin Gagnon, CFE We Sell Restaurants Chair, Franchisor Forum

Marcia Mead M Squared Franchise Consulting Chair, Supplier Forum Advisory Board

Azim Saju Ark Holdings Group

Jyoti Sarolia, CFE Ellis Hospitality Group

Karen Satterlee, CFE Hilton Worldwide Holdings, Inc.

Heidi Schauer

The Wendy’s Company

Abby Schmidt Paychex

Michael Seid, CFE MSA Worldwide

Stephen Shields Express Employment

Omar Simmons Exaltare Capital Partners

Lynette Eaddy Smith Chick-fil-A, Inc.

Richard Snow Amplify Franchise Financing

Christine Son

Dine Brands Global

Jeffrey Sopp

Kensington Hill Partners

John Teza Hand & Stone Franchise, LLC

Carolyn Thurston, CFE

Wisdom Senior Care

Larisa Walega , CFE Ziebart International Corporation

Charles Watson, CFE

Smalls Sliders

Steve White

PuroClean

Tim Williams

Williams Fried Chicken

Gabby Wong

FranConnect

Tony Zaccario Stretch Zone

ONE FIRM . ONE TEAM.

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PEOPLE & NEWS

Top 5

People ON THE MOVE

Kurt Ullman

Re-Bath has appointed Kurt Ullman as the vice president of franchise development.

Julie Krupa

Eggs Up Grill has named Julie Krupa as vice president of real estate development.

Michael Brister

Michael Brister is now the chief marketing officer of American Family Care

Gagan Sinha

Neighborly has welcomed Gagan Sinha as the new chief information officer.

Brandi Kloostra

Brandi Kloostra has been appointed senior vice president of marketing at Evive Brands

Brands Expanding

Mathnasium Learning Centers, a globally recognized franchise with over 1,200 locations across 12 countries, celebrates strong mid-year

growth results. Keeping pace with its record-setting development trajectory from the previous year, the brand opened 42 new centers globally, 31 across North America and 11 internationally, and signed 51 new franchise agreements. This surge in growth reflects a growing awareness that, with learning loss widening and STEM careers shaping the future economy, parents are turning to supplemental education to equip their children with essential math skills.

Hammer & Nails, the elevated grooming experience built for modern men, has officially opened its 51st location in Santa Monica, California at 12121 Olympic Rd. The shop’s grand opening celebration in July welcomed community leaders and influencers, as well as other special guests, including UFC Hall of Famer Urijah Faber, who joined as a brand ambassador and investor earlier this year. Guests enjoyed shop tours, refreshments, and complimentary grooming experiences in the masculine, design-forward space.

From left: Kelly Daniels, VP of Operations; Mia Fuentes, Director of Training; Alisa Anderson, VP of Franchise Development; Kris Russell, Franchisee; Aaron Meyers, CEO; Fes Russell, Franchisee; Urijah Faber, Brand Ambassador; Amanda Grissom, Director of Brand Growth; Klaus Grimm, Board Member

MassageLuXe, a leading luxury spa franchise specializing in massage therapy and skincare services, opened its 100th location in Fresno, California in August. The new spa is owned by franchise partners Lisa Wigfall and Sharon Parker-Gill. Both women bring decades of combined experience in healthcare, client relations, and business leadership.

A Place At Home, a senior-focused home care provider franchise, is making significant strides in the first half of 2025, adding new franchise territories, entering new markets, and celebrating national accolades that reflect the strength of its model and mission. In the first half of the year, the in-home senior care franchise awarded seven new territories, opened four new locations, and prepared to launch five more — while also debuting on the Franchise Times Top 400 at #492.

Always Best Care Senior Services is proud to announce the opening of its first Nevada franchise in Henderson. The new agency, operated by seasoned healthcare professional Sarah Peaceful, will provide non-medical in-home care and senior living referral services to residents in Henderson and Boulder City. Peaceful, a mother of three, brings more than 20 years of clinical and business experience to her new venture, having owned and operated a group of optometric practices in the United Kingdom before relocating with her family to the Las Vegas Valley.

Awards, Honors & Achievements

Pillar To Post is celebrating another milestone quarter, marking 10 consecutive quarters of market share growth and a standout first half of the year. With demand for home inspection services holding strong, the brand is looking ahead to new growth in 25 hot markets across the U.S., including Baltimore, Chicago, Dallas/ Fort Worth, and more before year-end. To build upon its 10 consecutive quarters of market share growth, Pillar To Post is focused on building in regions where local ownership, real estate partnerships, and operational support can create long-term success.

FASTSIGNS marked the first half of 2025 with notable achievements, earning multiple accolades. Key honors awarded in 2025 include:

• Entrepreneur’s 2025 Best of the Best Franchises

• Entrepreneur’s Franchise 500® (Ranked #1 in Category; #100 Overall)

• Canadian Franchise Association’s Franchisees’ Choice Designation and Silver Award of Excellence

• Franchise Customer Experience Certification, administered by the Franchise Customer Experience Institute

• Franchise Business Review Top 100 Franchise for Women:

• 91 percent of franchisees agree that they enjoy operating this business;

• 95 percent of franchisees are likely to recommend this franchise to others;

• 91 percent of franchisees agree that they respect their franchisor.

PEOPLE & NEWS

Franchising Gives Back

Assisted Living Locators Franchisees Demonstrate the Power of Giving Back at 8000 Days of Retirement Expo

In a heartfelt demonstration of community support, Miriam Bogard, owner of Assisted Living Locators East Columbus, OH, hosted the 8000 Days of Retirement Expo. Now in its second year, this impactful event not only raised over $11,000, but also brought together a diverse group of experts, local vendors, and community leaders dedicated to empowering individuals as they navigate the complexities of retirement.

The event featured more than 20 vendors and an array of panel discussions that covered key topics such as financial planning, housing transitions, Medicare, and dementia prevention. Attendees also had access to on-site health screenings, offering valuable insights into retirement planning and wellness.

What truly set this event apart, however, was the overwhelming support shown by the Assisted Living Locators franchise network. Franchisees from across Ohio and beyond came together to lend a hand — not as competitors, but as teammates — demonstrating the collaborative spirit that makes this network so special. David Koch, Jennifer Thayer, Mindi Bub, Jake Schoch, Bill Anderson, and Jasilika Davidson were among those who attended, offering their support and contributing to the event’s success.

Miriam Bogard’s dedication to improving the lives of seniors and their families, combined with the collective support of her peers, proves that when franchises unite, their influence extends far beyond business growth — it positively shapes the communities in which they operate.

STRETCHING THE LIMITS: HOW DECENTRALIZED LEADERSHIP POWERS STRETCH ZONE

By Jayson Pearl, International Franchise Association (IFA)

When Tony Zaccario first joined Stretch Zone as a general manager in 2016, he could not have predicted that less than a decade later, he would be leading the company’s nationwide growth as president and CEO.

Today, Stretch Zone is the leading practitionerassisted stretching franchise in the U.S., with over 400 locations — and growing.

Stretch Zone, founded in 2004 by Jorden Gold in Miami Beach, uses a patented strapping system to position, stabilize, and isolate muscles to improve quality of life for its members. But under Zaccario’s leadership, it’s become more than a wellness brand — it’s become an incredible example of scaling through culture, empowerment, and a laser focus on franchisee success.

“

As the brand matured, Stretch Zone leaned heavily on reinvesting profits rather than taking distributions — an intentional choice that allowed them to grow methodically, support franchisees fully, and build a sustainable business model.”

Recently, IFA sat down with Zaccario, where he shared key lessons from his leadership journey, insights into how he built a high-performing team, and the philosophies that have helped Stretch Zone grow while remaining true to its mission.

Decentralized Leadership and Empowering Teams

One of the core principles that guides Stretch Zone’s culture is decentralized leadership — a concept Zaccario embraced early on, inspired by lessons from the book Legacy about the All Blacks rugby team. Rather than relying on traditional top-down management, Zaccario empowers leaders at every level to make decisions, take ownership, and even make mistakes.

“It’s about creating a system where accountability is shared not just up the chain, but across peers,” Zaccario explained. “Everyone is responsible for doing what’s best for the organization.”

Practically, this approach is embedded in Stretch Zone’s operating rhythm:

• Weekly leadership meetings to set clear operational intent.

• Directors and VPs meeting separately to have open, peer-to-peer discussions.

• Cross-departmental transparency where goals and progress are shared every week.

This safe space for honest feedback has created a culture where accountability is not scary — it’s empowering. Positive reinforcement is just as important as addressing shortfalls. As Zaccario put it, “Accountability isn’t negative. It’s about reinforcing success just as much as addressing challenges.”

“

Through mentorship, networking, and a commitment to learning, Zaccario transitioned from franchising newcomer to now serving as a member of the IFA Board of Directors, helping guide the next generation of franchise leaders.”

Growing Organically with Purpose

Unlike many rapidly growing brands, Stretch Zone didn’t set out with an aggressive franchising or exit strategy. In fact, Zaccario admits they didn’t even know franchising was the right path at first.

“We opened our first 10 corporate locations without even understanding what franchising was,” he laughed. “We didn’t have an exit plan. We simply reinvested in our system because we believed in what we were building.”

As the brand matured, Stretch Zone leaned heavily on reinvesting profits rather than taking distributions — an intentional choice that allowed them to grow methodically, support franchisees fully, and build a sustainable business model.

Even after partnering with Princeton Equity Group to support the brand’s next phase of expansion, the focus remains squarely on franchisee success. “When we looked for a partner, it wasn’t just about economics. It was about who could help us better serve our franchisees,” Zaccario said.

Learning Franchising the Right Way

Stretch Zone’s entry into franchising wasn’t always smooth, but always was authentic. They learned by doing and by seeking out the best resources available, including the International Franchise Association (IFA).

Zaccario credits the IFA for much of his franchise education. “Going to my first IFA convention was a gamechanger. You realize you’re not alone — that others have faced the same challenges and found ways to succeed.”

Through mentorship, networking, and a commitment to learning, Zaccario transitioned from franchising newcomer to now serving as a member of the IFA Board of Directors, helping guide the next generation of franchise leaders.

The Simple (But Powerful) Secret to Franchise Success

When asked about his biggest “aha” moment in franchising, Zaccario didn’t hesitate: “Franchising is simple. If your franchisees are successful, you’re successful.”

That simple philosophy drives every decision at Stretch Zone, from refusing vendor rebates that would take away from franchisee profits to ensuring operational simplicity and transparency. “We measure success by franchisee performance — not by how much we can leverage our system for our own benefit.”

It’s an approach that’s clearly working. Stretch Zone has opened over 400 locations without closing a single one — a rare feat in any industry.

Building a Sustainable Future

Looking ahead, Zaccario knows that every decision — from leadership structure to financial strategy — must support the long-term health of the brand.

“Short-term wins can sometimes hurt you in the long run,” he said. “We’re playing for sustainable success. That means making decisions that put franchisees, and the brand’s integrity, first.”

Where rapid growth sometimes comes at the expense of brand health, Zaccario’s leadership at Stretch Zone is a reminder that doing the right thing — consistently and intentionally — is the ultimate competitive advantage.

Jayson Pearl is the director, head of content strategy at the International Franchise Association.

NO EQUITY SOLD / NO DEBT TO REPAY $36 MILLION

Cheba Hut Founders / Management realize a massive liquidity event while retaining 100% ownership control

Diversified Royalty Corp’s (“DIV”) innovative royalty structure allowed Cheba Hut to:

•Retain 100% ownership & control

•Continue controlled, sustainable growth

•Keep their brand soul intact for decades to come

Zero impact on franchisee relations as there is no change in control. Sell incremental EBITDA to DIV based on a pre-determined formula to all for annual monetizations.

Cheba Hut is a fast-casual, cannabis-themed toasted sub sandwich chain, with 79 locations, operating in 20 states.

“We’d been approached by private equity funds numerous times over the past decade. DIV understands that leaving us in control keeps us in the best position to sustain growth and care for our crew, partners, and customers — just like we have since 1998.

— Scott Jennings, Founder, Cheba

Hut

Contact – Greg Gutmanis | Ron Feldman info@diversifiedroyaltycorp.com

FROM IDEA TO ICON: BREATHING LIFE INTO YOUR EMERGING BRAND

By Bob Andersen, The Great Greek Mediterranean Grill

Most emerging franchise brands dream of becoming the next category leader — but getting there takes more than a great idea and a strong business model.

In today’s franchise landscape, where established players and innovative newcomers are competing for attention, it’s not enough to simply open your doors — you have to create impact. The difference between a brand that stalls and one that scales often comes down to how you infuse energy, purpose and momentum into the early stages of growth.

Breathing life into your brand isn’t just about sales and marketing; it’s about shaping an identity that resonates with customers, empowers franchisees and signals to the industry that you’re building something made to last. Growth begins with clarity of purpose, alignment of priorities and the discipline to execute consistently — because execution eats strategy for lunch and dinner.

Throughout my career, I’ve worked with numerous emerging restaurant franchises, and one lesson has proven universal: There is nothing more important than delivering an exceptional experience through the entire customer journey. This is the true currency of great brands’ growth. When you consistently exceed expectations, you don’t just win customers — you build loyalty, inspire franchisees and make meaningful contributions to communities. While this insight was sharpened in the restaurant space, the principle applies to any franchise concept, from fitness to home services to education. Experience is what gives life to your brand.

Strong systems allow you to protect your customer experience, maintain quality and empower franchisees to thrive without constant handholding.

Start With a Brand Story That Sticks

Your franchise is more than a product or service — it’s a story. Customers and prospective franchisees are looking for a reason to believe in you, and a clear, compelling narrative is often the bridge that makes the connection. When leaders create clarity, teams create energy and franchisees create results. Too often, emerging brands focus solely on what they sell, but the real differentiator is why you exist. Are you simplifying a frustrating process? Are you bringing hospitality to an industry or category that has lacked it? Are you creating a lifestyle brand that aligns with values people want to live out?

Crafting and consistently communicating your brand story does two things: It builds emotional equity with customers, and it creates alignment for franchisees. When your story resonates, franchisees become more than business owners; they become brand ambassadors who carry your mission forward in their local communities.

Build Systems That Match Your Vision

In franchising, energy and vision can only take you so far without the right systems. The early years of growth should be focused on building repeatable, scalable processes that ensure your concept can be executed consistently across markets. Think of it like the theory of constraints: Identify the bottleneck that limits growth, build the system to relieve it, then keep evolving as the business scales. Operations manuals, training programs and support structures may not sound glamorous, but they’re the backbone of any brand that scales successfully.

The key is balance. Over-engineering systems too early can stifle creativity and flexibility, while under-investing can lead to chaos. Start with the fundamentals — what processes safeguard the customer journey, uphold brand integrity and set franchisees up for profitability and success? Build those first and evolve as you grow.

Inspire Early Adopters

Your first franchisees are the pioneers of your brand. They’ve chosen to invest in your concept when the playbook is still being written, and their experiences will shape how the broader industry perceives you. Courage is contagious. Early franchisees don’t just buy into a brand — they buy into your leadership’s conviction to build one.

That’s why it’s critical to inspire and over-support your early adopters. Celebrate their wins publicly, give them a seat at the table in shaping brand evolution and ensure they feel like true partners in the journey. Their enthusiasm and success stories will become your most powerful recruitment tool.

Don’t Just Sell Units — Build Community

Franchising is one of the most powerful growth models in business. When executed well, it allows a brand to scale rapidly, enter new markets and build national — or even global — awareness. But scaling shouldn’t be just about opening more locations. The protection of values and standards, and the pull of shared purpose, keep everyone moving together at the right pace.

In the early years, it’s tempting to measure success purely by the number of units sold. Growth is exciting, and new franchise deals bring validation, but true brand vitality comes from building a community, not just the number of locations you have.

Internally, focus on creating meaningful connections among franchisees. Facilitate peer-to-peer learning, host gatherings and build communication channels that foster collaboration. A strong community not only improves performance but also strengthens brand culture.

Externally, embed your brand in local communities. Support causes, show up authentically and empower franchisees to make a difference. Customers remember how brands contribute to their community — and, in turn, franchisees want to be part of something that has a positive impact.

Keep Innovation Alive

The most successful brands never stop evolving. In the fast-paced world of franchising, customer preferences shift, technology advances and competitors adapt quickly. An emerging brand that rests on its initial idea risks losing relevance before it fully takes root.

Innovation doesn’t always mean radical reinvention. Sometimes it’s as simple as updating digital tools, introducing new services or refining your marketing to meet customers where they are. The key is to demonstrate that your brand is dynamic, responsive and committed to staying ahead.

Franchisees want confidence that they’re investing in a concept with resiliency and staying power. By fostering a culture of innovation, you show them that your best ideas are still ahead of you.

Breathing Life Into the Long Game

Ultimately, breathing life into your emerging franchise brand is about striking the right balance between vision and execution. As Jim Collins reminds us, “Good is the enemy of great.” The long game belongs to brands that choose disciplined greatness over quick wins. You need the spark that inspires people to believe in your mission, and you need the systems that make it work in the real world. You also need franchisees who are excited to carry the torch and a culture that makes them proud to do so.

Most importantly, you need to deliver exceptional experiences — because at the end of the day, customer journeys are what build loyalty, reputation and momentum. That’s the real fuel for growth, and it’s also what makes a lasting contribution to the communities your franchise serves.

The early years are among the most challenging, but they’re also the most rewarding. This is when you’re not just building a business — you’re building a brand identity that will define the trajectory for decades to come. With

purpose, intentionality and an unwavering commitment to the customer experience, you’ll do more than survive in the competitive franchise landscape — you’ll thrive in it.

Bob Andersen is highly regarded as a restaurant industry leader with a successful track record in growing emerging restaurant brands. He is president of The Great Greek Mediterranean Grill, an award-winning fast casual restaurant and one of the fastestgrowing restaurant chains in the U.S. The Great Greek Mediterranean Grill is an affiliated brand of United Franchise Group™, a globally recognized leader in franchising. For more information about IFA franchisor member The Great Greek Mediterranean Grill, please visit franchise.org/franchiseopportunities/the-great-greek-mediterranean-grill

BEST PRACTICES FOR EMERGING BRANDS

By James Franks, WellBiz Brands, Inc.

In today’s dynamic franchising landscape, emerging brands face both unparalleled opportunity and evolving competitive pressures.

At WellBiz Brands, where I recently stepped in as senior vice president of franchise growth, our mission centers on helping passionate entrepreneurs build thriving businesses. Drawing on more than 25 years of experience helping brands scale, I’m excited to share what I’ve learned about launching and growing emerging franchise brands with energy, resilience and a clear vision.

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From day one, run your business as if you already had several hundred franchisees.”

For emerging franchisors, the early decisions you make will shape your trajectory for years to come. Too often, I’ve seen young brands get caught in the same traps: chasing deals that look good on paper but don’t align with the long-term vision, or making decisions solely on cash flow instead of what’s best for the brand.

The truth is, every franchisor will face financial pressures in the early days. But if you want your brand to stand the test of time, you have to think and act like a mature brand from the start. Here are the principles I believe make the difference:

Think Like You Already Have Hundreds of Locations

From day one, run your business as if you already had several hundred franchisees. That means being process-driven, establishing organizational charts and putting systems in place that will scale. Ask yourself: If I had 500 locations, how would I run this business? Then build toward that. Too many founders wear every hat, but when you act like a fully functioning franchisor — even before you are one — you’ll make decisions that prepare you for growth.

Establish a Franchisee Selection Process

Awarding franchises isn’t about making as many deals as possible — it’s about choosing the right partners to help steward your brand. I believe in what I call “mutual evaluation”: The franchisor should be assessing the candidate just as carefully as the candidate is assessing the brand. That requires a thoughtful, well-defined selection process with clear criteria. Know what qualities make for a strong franchisee in your system, and recognize that this profile may evolve as your brand grows. Early on, you may welcome a wider range of operators; later, you might focus on experienced multi-unit owners. The key is to identify who you want representing your brand and to have a process that ensures alignment from the start.

Know Your Numbers and Measure Relentlessly

One of the most common pitfalls for young brands is not knowing their numbers. You can’t manage what you can’t measure. Whether you have 10 leads a month or 1,000, you need a step-by-step process to track them, measure conversion ratios and hold yourself accountable.

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Numbers don’t lie — they’re the clearest guide you have.”

When your team grows and you have multiple recruiters, their ratios will vary. Having a disciplined, datadriven approach allows you to understand performance, adjust strategy and continue improving. Numbers don’t lie — they’re the clearest guide you have.

Build a Supportive Candidate Experience

Franchise development is about helping candidates make an informed decision and educating them on how the business works. Be transparent and get to know the candidate and their decision criteria, which allows you to work with them to build a plan for success. Emerging brands should aim for the same: an education-driven process that sets the foundation for a strong, long-term relationship.

Stay Connected to Early Franchisees

As brands mature, it’s easy to focus on the future and forget about your earliest operators. But those founding franchisees are part of your roots. They often operate with flexibility, and they can become powerful validators for your brand.

Don’t turn away from those early relationships as you grow. Instead, nurture them, learn from them and let them be part of your evolving story.

Be Open to Incentives — But Don’t Give Everything Away

In the early days, emerging brands often use incentives to encourage development. That’s fine — but be thoughtful. You don’t have to give away the entire store to sign your first franchisees. Identify the types of incentives that help you grow strategically without compromising your long-term unit economics.

Surround Yourself with Advisors and Peers

No founder has all the answers. I encourage emerging franchisors to spend time building relationships with advisors, peers or even a board that can help refine their vision. Experienced voices can help you identify your ideal franchisee, avoid costly mistakes and make

MEET ONE OF BOSCH AUTO SERVICE’S EMERGING FRANCHISE LEADERS: NELSON RAMOS

“I’m proud to bring something new to the community — backed by Bosch’s trusted quality and driven by technology. It’s about being part of a growing movement in auto service.”

– Nelson Ramos

strategic decisions that support sustainable growth.

Every franchisor dreams of seeing their brand on a national stage. But the ones who get there don’t rush into growth or compromise their standards. They take a disciplined, process-driven approach, acting like an established system long before they become one.

These best practices — thinking like a mature brand, building strong selection processes, staying data-driven and nurturing franchise relationships — are not only lessons for emerging brands, but also the values we put into practice every day at WellBiz Brands. With hundreds of locations across our portfolio, we’ve seen firsthand that disciplined, thoughtful development leads to stronger franchisee partnerships and healthier systems. It’s a roadmap any brand can follow to achieve long-term success.

LEARN MORE

James Franks is the SVP of franchise growth for WellBiz Brands, Inc.

WHY THE BEST LEADERS SCALE PEOPLE, NOT JUST PROFITS

By Richard Huffman, Celebree School

In the franchise world, growth metrics are often measured in units sold, market share gained, and quarterly profits earned.

But after more than 25 years as an entrepreneur and leader, I’ve learned that those numbers tell only part of the story.

The most successful leaders I know don’t just scale their companies, they scale people. They create opportunities for others to build wealth, find purpose, and make an impact in their own communities. Profits matter, but they’re the byproduct of a deeper commitment: serving others first.

At Celebree School and Huffman Family Brands, this philosophy guides everything we do. It’s not just about how fast we can grow; it’s about how many lives we can help transform along the way. Here are my five best practices to help grow your leadership and brand sustainably, with a people-first mindset.

Serve First, Scale Second

Leadership starts with service. Too many CEOs chase growth for growth’s sake, forgetting that sustainable success is built on relationships and trust. When you put your team, franchisees, and community at the center of your decisionmaking, you create a foundation that naturally fuels growth.

Serving first means listening to your people, understanding their challenges, and showing up with humility and integrity. It means celebrating their wins as much as your own and stepping in with support when times get tough.

When service is the priority, scaling stops being forced, it becomes inevitable. People want to be part of something that values them. They stay loyal, work harder, and innovate more because they know their contributions matter.

Build People, Not Just Profits

In franchising, your brand’s success is tied directly to the success of the people who represent it. That’s why I believe in supporting the whole person, not just their professional output.

At Celebree we frequently discuss the “Five Fs”. For me, the ‘Five Fs’ are faith, family, finances, friends, and fitness — but the truth is, everyone’s list might look a little different. What matters is that, as leaders, we create an environment where franchisees and team members feel supported in the areas that are most important to them. Our role is to provide the resources and culture that help people thrive — whatever their version of the ‘Five Fs’ may be, so they bring their best selves to the business. And when they grow personally, the business grows with them.

This isn’t just a feel-good idea. People who are supported holistically are more resilient, creative, and engaged. They’re also more likely to reinvest their success back into the brand, whether through opening additional units, mentoring new franchisees, or finding new ways to serve customers.

“

When service is the priority, scaling stops being forced, it becomes inevitable.”

Empower Through Trust and Autonomy

One of the hardest lessons for many leaders to learn is how to let go. Early in my career, I thought I had to be involved in every decision. But real growth only happened when I started delegating with intention and trusting my team to take ownership.

Empowerment is about more than just handing off tasks, it’s about giving people the authority and autonomy to make decisions, experiment, and innovate. That trust breeds confidence, which in turn breeds results.

When franchisees know they have the freedom to adapt within the brand’s framework, they bring forward ideas that corporate might never have considered. And when team members feel trusted, they step up in ways that surprise you.

Giving up control is one of the most powerful tools in a leader’s toolkit. It frees you up to focus on the big picture while your people push the day-to-day forward with energy and ownership.

Lead with Purpose, Impact, and Legacy

I’ve always believed that the true measure of a leader isn’t what they build for themselves, but what they help others build. The businesses we run today are temporary; the people we impact are the legacy we leave behind.

“

The best leaders measure success not just by revenue, but by the number of lives they’ve helped transform.”

That’s why I focus on mentoring, developing financial literacy, and equipping others to step into leadership themselves. At Celebree, we’re creating pathways for entrepreneurs to achieve financial independence while making a meaningful difference in their communities. Through one-on-one sessions, financial literacy workshops, and access to resources and tools, we empower franchisees and team members daily to ensure they are reaching their full potential. When leaders commit to helping others grow, the ripple effect is enormous. A franchisee who achieves success will create jobs, mentor others, and give back locally. Over time, this creates a network of empowered leaders whose combined impact far exceeds what any single company could accomplish on its own.

Practical Steps for Scaling People

If you’re ready to shift your focus from just scaling profits to scaling people, there are a few practical steps to start.

• Create personal development roadmaps for your team and franchisees that include both business and life goals.

• At Celebree, this has been instrumental in creating a growth culture, where every member of our organization feels they have the support, resources, and confidence to reach every career goal.

• Equally as important is building mentorship into your culture so that every leader is also a teacher. Whether that be pairing up a new franchisee with a legacy operator, scheduling one-on-one sessions in the home office, or hosting webinars for key topics like financial literacy – these touchpoints go a long way in communication the value you see in each person.

• Celebrate more than just business wins, but the life moments like family milestones, community contributions, personal achievements.

• Ensure that you are consistently auditing your delegation habits to make certain you’re empowering, not micromanaging.

• Stay close to your people via regular check-ins, open lines of communication, and authentic listening.

The New Metric for Success

The best leaders measure success not just by revenue, but by the number of lives they’ve helped transform. Scaling people creates stronger companies, more resilient teams, and communities that thrive alongside your business.

As franchisors, we have the unique privilege, and responsibility, of helping others achieve ownership, independence, and impact. When we lead with service, empower with trust, and commit to building people first, profits will follow.

The question isn’t just how fast can we grow? The question is how many people can we help grow with us? That’s the kind of scaling that lasts.

Richard Huffman is the founder, president, and CEO of Celebree School. For more information about IFA franchisor member Celebree School, please visit franchise.org/franchiseopportunities/celebree-school/.

TRAINING AND PROFESSIONAL DEVELOPMENT: GROWING YOURSELF AND YOUR BUSINESS

By Mary Kennedy Thompson, BNI® (Business Network International)

Growth in business rarely happens by accident.

It’s the result of intentional choices-investing in yourself, developing your people, and building connections that multiply opportunities. It’s about being a lifelong learner.

Over the course of my career — from serving in the United States Marine Corps to leading franchise organizations and now as CEO of BNI — one truth has remained constant: Training and professional development are not optional; they are the foundation of sustainable success.

Training as a Lifelong Discipline

I opened my first business in the 1990s, Cookies by Design, during a recession. I had grit from my years as a Marine but little experience creating a business plan or managing payroll taxes. Everything felt new.

Then I was invited to a BNI meeting, a single step that changed my trajectory. The professionals I met shared information freely, and I learned everything from delivering exceptional customer service to managing the less glamorous side of business. What I learned in those early days is what I teach today: Competence alone isn’t enough. Just as the Marine Corps taught me discipline, resilience, and

mission focus, business taught me the importance of connection. You don’t succeed alone. Growth comes when you combine your personal skills with the knowledge, mentorship, and networks of others.

Too often, leaders see training as a box to check early in a career. But the most effective leaders treat it as a lifelong discipline-for themselves and, even more critically, for their teams. Training develops skills, but more importantly, it shapes mindset. It teaches us to adapt with intention, especially in moments of crisis, disruption, and opportunity.

Competence alone isn’t enough. You don’t succeed alone. Growth comes when you combine your skills with the knowledge, mentorship, and networks of others.”

I’ve made plenty of leadership mistakes. The most humbling was believing I had to have all the answers. In the military, decisiveness is essential. In business, the best decisions are made collaboratively. Real growth happens when you empower others to contribute their ideas. Instead of always providing the answers, the best leaders create an environment where their teams discover them together. That’s training, too-helping people think critically and own the process.

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Powered by proprietary platforms like Vision Map ® and Vision Trac k ®, Morrow Hill fuses data, analytics, mapping, and milestone tracking into a seamless process that advances site selection, regulatory review, and project execution with clarity and speed. This results in full transparency from agreement to grand opening for franchisees and a stable, scalable real estate infrastructure for franchisors, positioning Morrow Hill as a di erentiated leader in the franchise real estate space.

Professional Development Through Connection and Mentorship

Training and professional development shouldn’t be confined to one-off workshops or annual performance reviews. These activities should be embedded into the rhythm of organizations.

At BNI, we integrate development into everything we do, from training members to network more effectively to developing chapter leaders who embody our philosophy of Givers GainⓇ, the belief that when you help others first, you ultimately receive far more in return.

Training equips us with skills, but connection magnifies impact.”

I often remind leaders they don’t need to do it alone. This mantra applies both to personal growth and to developing teams. Three key principles drive success:

• Build systems that help the average person succeed.

• Provide clarity on vision, standards, and values-and embed them in everyday conversations and decision-making.

• Invest in training that reinforces those principles.

Professional development is a shared responsibility, requiring commitment from leaders and team members to keep learning together. My own career has been shaped by mentors who believed in me enough to challenge me. One of the greatest influences was Mike Bidwell, former CEO of Neighborly, where I spent nearly 20 years. Mike never let me settle for less than my best. His mentorship wasn’t always comfortable, but it was always meaningful.

That kind of mentorship is professional development at its highest level. It’s personal, relational, and transformative. I encourage every leader to seek out mentors and to serve as mentors. We all grow when we help others grow.

One of the most exciting aspects of my role at BNI is witnessing how development happens through authentic connections. I’ve seen it firsthand in more than 77 countries — from fun runs in Vietnam with a thousand members to sunrise snake boat races in India. Everywhere, the energy is the same: people eager to learn, grow, and help one another succeed.

Training equips us with skills, but connection magnifies impact. I’ve seen members launch businesses just before the pandemic and survive because of the support and knowledge they gained from fellow members. That’s professional development in action — not just learning for yourself, but growing together as a community.

Training for the Future: Serving as You Grow

As we look ahead, training and development will continue to evolve. At BNI, we’re exploring ways to use AI to help members connect more effectively. The goal isn’t to replace relationships but to strengthen them by identifying the best connections to generate real business opportunities. We’re also upgrading platforms to centralize resources and make learning more accessible worldwide.

But no matter how technology changes, the fundamentals remain: Training equips people, professional development expands potential, and together they create environments where people and businesses thrive.

In the Marine Corps, we had a saying: Leaders eat last. It’s a reminder that leadership means putting the needs of your team first. Training and development are among the best ways to achieve that. When you invest in the growth of your people, you’re telling them: Your success matters.

I believe serving is our highest calling. That’s why my husband and I started our foundation, Grace Full Giving, to support children, veterans, first responders, and education. And it’s why I’m passionate about BNI’s global work. Training and professional development aren’t just strategies for growth; they’re acts of service that ripple outward, helping individuals, businesses, and communities thrive.

If you want to grow your business, start by growing yourself. Make training a lifelong habit. Seek out mentors who challenge you. Join networks that value you. And create systems that develop your people.

Success is never a solo journey. The more we invest in our own growth and the growth of others, the stronger our businesses will become.

We are the sum of our connections. At BNI, through disciplined training and professional development, we not only grow ourselves and our members, but we also Change the Way the World Does Business®.

Mary Kennedy Thompson is the CEO of BNI (Business Network International) and the chair of the International Franchise Association. For more information about IFA franchisor member BNI, please visit franchise.org/franchise-opportunities/ bni-global/

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SMART GROWTH, STRONGER RETURNS: INVESTMENT STRATEGIES FOR FRANCHISEES AND FRANCHISORS

By Patrick Galleher, Boxwood Partners

Financial growth in franchising isn’t about chasing the fastest path to capital. It’s about disciplined investment in unit-level economics, system-wide infrastructure, and longterm scalability.

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Franchise ownership offers a unique path to entrepreneurship: you step into a proven system, backed by a brand, with the chance to scale your success through multiple locations. Across the M&A landscape, deal counts are down but values are up; a clear signal that investors are rewarding high-quality, well-prepared businesses.

Yet while the franchising model lowers certain risks, financial success is far from automatic. The difference between operators who thrive and those who struggle often comes down to one factor: how well they manage and deploy their capital.

Franchisees aren’t just small business owners; they are investors. Every decision, from choosing a site to hiring staff, requires balancing short-term needs with long-term financial health. Building wealth in franchising requires intentional strategies, clear priorities, and a willingness to think like both an operator and an investor.

Prioritizing Cash Flow Management

Strong cash flow is the lifeline of any franchise. It not only keeps the lights on but also creates the flexibility to reinvest in growth. Franchisees who succeed over time are those who consistently track and manage cash flow, looking for patterns and pressure points rather than reacting only when challenges arise.

Creating cash reserves is especially critical. A healthy reserve allows franchisees to withstand seasonal fluctuations, unexpected repairs, or staffing challenges without putting long-term growth at risk. Many franchise professionals recommend keeping three to six months of operating expenses available in liquid reserves. This buffer not only provides peace of mind but also positions franchisees to act quickly when new opportunities arise, such as acquiring a neighboring territory or investing in updated equipment.

Another key is separating “wants” from “needs.” It can be tempting to overspend on non-essential upgrades or premature expansion. Instead, focusing capital on assets that directly drive customer satisfaction and operational efficiency will generate stronger returns. Investing in training, technology that streamlines operations, or marketing that measurably boosts traffic often pays for itself much faster than discretionary spending.

Scaling with Discipline

Growth is one of the biggest wealth-building opportunities in franchising, but it also carries some of the greatest risks. Many franchisees dream of multi-unit ownership, but expanding too quickly without the right systems in place can drain capital and dilute performance.

Disciplined scaling starts with ensuring the first location is truly healthy and profitable. Replicating a weak foundation only compounds challenges. Once the first unit is stable, franchisees should consider what support structures such as a strong general manager, reliable vendors, or regional staff they’ll need to sustain multiple operations. When evaluating expansion, franchisees should adopt the mindset of portfolio diversification. Just as investors balance stocks and bonds, franchisees should balance their growth between reinvestment in existing units and expansion into new ones. This might include upgrading technology to improve efficiency before opening a second location, or investing in local marketing to deepen customer loyalty before entering a new territory.

Another disciplined strategy is leveraging financing intelligently. Loans can accelerate growth, but too much debt can limit flexibility. Franchisees who succeed in scaling often take a conservative approach, maintaining healthy debt-to-equity ratios and avoiding overleveraging. They also evaluate opportunities with the same rigor as outside investors would: projecting cash flows, considering downside risks, and stress-testing assumptions before committing.

This kind of discipline pays off beyond unit economics. In today’s ‘flight to quality’ deal environment, buyers and investors are leaning into businesses that demonstrate sustainable margins, professional systems, and clear growth capacity. Franchisees and franchisors who build these fundamentals aren’t just growing, they’re making themselves attractive to the smartest capital on the table.

Building Long-Term Wealth Beyond Daily Operations

While the day-to-day operations of a franchise are demanding, the most successful franchisees also think ahead to wealth building beyond immediate profits. This includes tax planning, retirement accounts, and succession strategies. For many, the franchise itself becomes a wealth vehicle, not just through annual income but as a long-term asset that can eventually be sold or passed down. Valuation increases with consistent profitability, strong systems, and an established customer base. Treating the franchise as an appreciating asset encourages decisions that maximize long-term value, rather than chasing short-term gains.

Some franchisees also diversify by reinvesting earnings into other areas, such as real estate or additional franchise brands. This creates multiple income streams and spreads risk, ensuring that wealth is not tied to one business or sector alone.

Finally, franchisees should not underestimate the value of professional advice. Partnering with accountants, financial planners, and legal advisors familiar with franchising can help owners structure their businesses to optimize growth while minimizing liabilities. Surrounding yourself with trusted experts creates clarity, reduces risk, and helps translate daily business success into long-term financial security.

“

Building wealth in franchising requires intentional strategies, clear priorities, and a willingness to think like both an operator and an investor.”

Franchising offers a proven path to entrepreneurship, but financial success depends on more than following the playbook. Franchisees who thrive are those who think like investors. Protecting cash flow, scaling with discipline, and building strategies that extend beyond the immediate horizon.

By approaching ownership as both an operator and a financial strategist, franchisees can transform their businesses into sustainable engines of wealth creation. The path requires patience, discipline, and foresight, but for those who embrace it, franchising can deliver not only strong profits today but lasting prosperity for the future.

As monetary policy eases and capital looks for resilient sectors like services and consumer brands, well-run franchise systems are already seeing premium valuations. The best outcomes won’t come from chasing quick expansion, but from disciplined strategies that turn franchises into long-term wealth engines that are sustainable for decades to come.

Patrick Galleher is managing partner at Boxwood Partners, a boutique investment bank specializing in sell-side M&A for founder- and sponsor-backed companies. With more than 20 years of experience as both an operator and advisor, he has led numerous high-profile transactions across the consumer, franchise, and business services sectors. For more information about IFA supplier member Boxwood Partners, please visit franchise.org/suppliers/ boxwood-partners-llc/.

INDUSTRY SPOTLIGHT ON THE FRANCHISED SENIOR CARE INDUSTRY

By Khadija Cochinwala, FRANdata

The

aging population in

the U.S. is creating significant opportunities for innovation, expansion, and enhanced services within the franchised senior care industry.

According to the Vintage 2024 Population Estimates by the U.S. Census Bureau, the share of the elderly population aged 65 and older steadily increased from 12.4 percent in 2004 to 18.0 percent in 2024. Moreover, 2025 marks “the peak of America’s Peak 65 Zone,” a demographic milestone marking the largest surge of individuals in U.S. history reaching retirement age. Approximately 11,400 Americans are turning 65 each day, translating to nearly 4.2 million Baby Boomers reaching the traditional retirement age within the year. This shift will bring

the total population aged 65 and older to an estimated 73 million, making it the fastest-growing age group and accounting for roughly 20 percent of the U.S. population. Additionally, the 80+ population, which is currently estimated at 14.7 million, is expected to grow substantially by 55 percent and reach 23 million by 2035.

Driven by improving life expectancies, breakthroughs in chronic disease management, rising age longevity, and a steady increase in the national median age, the rising “agewave” underscores the unprecedented demand and growth for the franchised

senior care industry. This expansive and diverse market encompasses a wide range of business and franchise models, including assisted living communities, adult daycare centers, long-term care facilities, nursing homes, and the rapidly growing “aging in place” or in-home care segment, positioning it as one of the most dynamic sectors for future investment and development.

FRANdata estimates that the AUVs for the franchised senior care brands have grown at a CAGR of 4.6 percent from approximately $1.1 million in 2020 to $1.3 million in 2024.

Key Trends in the Senior Care Segment in 2025

Aging in Place

Multiple surveys conducted by National Institute of Health, AARP, and other nationwide agencies point to more than 90 percent of the elderly population continuing to prefer aging in place and remaining in their own

homes over moving to more expensive nursing homes or institutional care settings. Seniors favored aging in place since it also promoted a more independent lifestyle while providing connection and proximity to family and community. Home care services consistently demonstrate lower annual costs, averaging at $55,000/ year, compared to institutional care options such as assisted living facilities ($64,000/year) and nursing homes ($95,000/year)1. This financial advantage is a central factor prompting families to choose in-home support, especially for seniors whose care needs do not require around-the-clock supervision or specialized medical services. Overall, the sustained demand and low operational costs continue to propel the growth of the at-home senior care franchises such as Home Instead, Visiting Angels, Comfort Keepers and Right at Home, each of which had more than 500 operational units across the country in 2024.

Based on FRANdata’s research, the number of franchised locations across all senior care segments has increased at a CAGR of 5 percent to nearly 8,000 units in 2024. Brands like SYNERGY HomeCare and HomeWell Care services demonstrated significant system size growth with the addition of over 100 franchised units between 2020 and 2024. California, Texas, and Florida, with substantial elderly populations, are playing a major role in accelerating the demand for age-related services and solutions.

Emphasis on Wellness, Personalized and Memory Care

Senior living franchises are moving beyond physical health to integrating wellness, fitness programs, mental health services, and social activities in their gamut of comprehensive care services. An increasing number

1 U.S. Home Care Industry Stats, nchstats.com

Average Unit Revenues (Senior Care)

Source: FRANdata

of senior care franchises, such as Griswold Home Care, are adopting personalized care models that match at-home caregivers with clients based on their specific needs, personal values, and daily routines, ensuring a more tailored approach towards senior care.

Wellness is the latest buzzword, as an increasing number of senior living communities, including assisted living and adult daycare franchises, are integrating daily opportunities for physical activity through expanded fitness facilities, offering nutritionally focused dining options with an

emphasis on plant-based diets, and employing dedicated wellness coaches to support individualized health goals. The shift by senior care franchises towards a lifestylefocused and wellness-driven model reflects a growing commitment within the sector to promote a holistic lifestyle, longevity, and a higher quality of life for active older adults in their retirement years.

Assisted living and hospice care franchises are also rapidly acknowledging and prioritizing memory care, with specialized

Senior Care Franchised Establishments

Growth Rate = 5 percent

Source: FRANdata

residences and programs designed for seniors experiencing cognitive decline including dementia and Alzheimer’s disease. Additionally, the Hospital-at-Home (HaH) model is gaining popularity as an increasing number of hospitals are beginning to provide services such as IV therapy and lab work completely at home.

Technological Integration

Senior care franchisors are accelerating the integration of advanced technology by including AI and smart monitoring devices to optimize care delivery and management. These innovations enable real-time health tracking, fall detection, medication reminders, and emergency alerts. Telehealth platforms are streamlining remote medical access to improve satisfaction for residents and their families. Operationally, franchisees benefit from scheduling software, mobile apps, and automated caregiver matching, which helps in scaling services efficiently. The adoption of secure digital platforms also enhances

transparency by allowing families to track care activities and maintain communication with caregivers and seniors.

Focus on Caregiver Support and Workforce Development

The senior care industry is grappling with persistent workforce shortages, which has worsened despite various recruitment incentives as 59 percent of home care agencies in 2025 reported insufficient staff, according to NCHStats. High turnover rates further exacerbate this issue, as national caregiver turnover reached 77 percent in 2024, according to the Home Care Pulse Benchmarking Report. The median hourly wage for home care aides at $15 falls below the national living wage threshold contributing to low job satisfaction and retention. Moreover, with immigrants mainly from Philippines, Jamaica, Haiti, and Nigeria comprising over 30 percent of home health and personal care aide roles in many states, especially in urban centers and along coastal regions, policy changes and uncertainties in immigration procedures threaten to further constrain the caregiver shortages.

M&A Activity in the Franchised Senior Care Segment

The recession-resistant demand for senior care services and the trend of seniors preferring to "age in place" is fueling PE interest in home-based care franchises. Private equity firms are increasingly adopting the strategy to acquire a ‘platform’ company and thereafter make a series of smaller acquisitions to grow the business. For instance, in 2024, Waud Capital acquired Senior Helpers, a large home care franchise with over 380 locations. In April 2025, Waud acquired Illinois-based MedTec Healthcare and consolidated its home care assets under a new holding company, Altocare. In conclusion, the U.S. franchised senior care landscape in 2025 is defined by booming demand driven by an aging population, increased use of personalized technology like AI for independence and safety, a growing focus on holistic wellness, the continued expansion of homebased and community care, and significant challenges in recruitment and retention of the caregiver workforce.

Khadija Cochinwala is a research analyst at FRANdata. She is part of a team of analysts who measure, track, and analyze franchisor performance. Khadija is committed to producing quality franchise insights that enable strategic decision making and propelling business growth. She graduated with a degree in Communications and enjoys gardening and visiting exotic destinations around the world whenever she isn’t researching data. For more information about IFA supplier member FRANdata, please visit franchise.org/suppliers/frandata/

POWER OF PERSONAL CONNECTION IN SENIOR CARE

By Chris Webb, Heart to Home Meals

In the

senior care industry,

personal connection is often treated as an afterthought.

It’s not always seen as profitable, so it is easy for franchises to focus only on efficiency, logistics, or volume. Yet, hospitality is one of the most vital parts of senior care, as more people want to live at home longer and wish to remain independent for as long as possible. With loneliness posing deadly health risks, seniors do not just need essentials; they need relationships, familiarity, and trust.

As people age, their daily routines change, and their social circles may become smaller. Many older adults no longer drive, and outings may not happen as often as they once did. That makes every interaction with a caregiver or service provider all the more meaningful. Even a brief visit can ease loneliness, create comfort, and spark joy. Over time, seeing the same person regularly builds trust and reminds seniors that they are valued and connected to their community.

This belief in hospitality is one of the reasons Heart to Home Meals has been able to succeed as a franchise system. Franchising often emphasizes scalable operations, but in our model, consistency and personal care go hand in hand with growth. Each franchise is part of its local community, with drivers and

staff who live in the neighborhoods they serve. That local presence creates a natural bond, and over time, customers see our teams as familiar faces rather than strangers at the door.

A delivery might seem like a simple exchange, but in reality, it is an opportunity for connection. Drivers check in, share a smile, and bring both nourishment and kindness to homes. Often, our drivers go above and beyond, reflecting their personal care and connection to our customers. Seniors often tell us that they look forward to these moments just as much as they look forward to their meals. Every week, our franchisees are invited into homes, senior communities, and hospitals to connect with seniors; moments that are as impactful for the caregiver as they are for the senior. It is why being a ‘people person’ is such an important trait for our franchisees: delighting people through service is at the very core of what we do.

Personalization strengthens these connections even further. Seniors,

like anyone else, have routines and preferences that deserve respect. Remembering how someone likes their freezer organized or asking about a family story shared weeks ago turns an ordinary visit into something meaningful. These details communicate care and create dignity, reminding each person that they are seen as individuals rather than as numbers on a route sheet.

Technology can support these efforts, but it cannot replace them. Video calls and online platforms are helpful tools, yet the warmth of face-to-face interaction carries a special significance. That is why our franchisees and their teams put so much care into every visit. It is not just about delivering meals, it is about showing up consistently with kindness and empathy.

In the end, caring for seniors is about more than meeting physical needs. It is about creating community, offering reassurance, and building relationships. As the industry and population of seniors continues to grow, it’s vital to keep hospitality a priority. By combining operational strength with genuine human connection, we can help seniors live not only longer lives, but lives filled with dignity, comfort, and joy.

Chris Webb is the president of Heart to

For more information about IFA franchisor member Heart to Home Meals, please visit franchise.org/franchiseopportunities/heart-to-home-meals-inc/.

Home Meals.

DIGITALLY CONNECTED CARE: HOW TECHNOLOGY IS REVOLUTIONIZING THE HOME CARE INDUSTRY

By Emma R. Dickison, Home Helpers® Home Care

The Evolving Landscape of Home Care

The home care industry has undergone a dramatic transformation over the last decade, shifting from a reactive, task-based service to a proactive, holistic health and wellness model. A decade ago, home care was almost entirely dependent on in-person caregiver visits and manual coordination. Today, the landscape is defined by dynamic digital platforms, remote monitoring tools and integrated communication systems. This evolution has enhanced the quality of care provided by companies such as Home Helpers Home Care.

Traditionally, home care has been slow to adopt new technologies, largely due to the unique needs of its clients. However, the aging population and the widespread availability of user-friendly technology have changed this dynamic. The COVID-19 pandemic served as a catalyst, forcing a re-evaluation of how we care for our loved ones as they age and accelerating the adoption of in-home technology. As more people choose to age in the comfort of their own home, technological advancements are making it possible to anticipate needs, track wellness in real-time and keep families connected to their loved one’s care.

Technology and Its Impact on the Industry

The most significant technological advancements reshaping home care include wearable devices like Apple Watch and Fitbit, alongside AI-powered care planning tools and telehealth integration through platforms like

Teladoc Health. These advances, once available only to large healthcare systems, are now accessible to franchise operators and small businesses, creating unprecedented opportunities for independent providers.

At Home Helpers, the Direct Link® monitoring system was established in 1999 which has evolved to include fall sensors, air quality monitoring, temperature tracking and movement detection. The gamechanger has been layering AI and predictive analytics onto this infrastructure, enabling identification of health risks before they become crises and customizing care plans with greater precision.

The innovative Cared-4SMprogram exemplifies this evolution, offering an integrated care platform built on four pillars: physical wellness, mental well-being, nutrition planning and active connection. This approach offers franchisees a competitive advantage that levels the playing field with larger competitors while providing exceptional care whether caregivers are physically present or not.

Industry Advocacy Driving Change

The transformation of home care wouldn’t be possible without strong industry advocacy. The Home Care Association of America (HCAOA) has been instrumental in advancing policies that support home care providers of all sizes, with particular focus on protecting and empowering

small businesses and franchise operators. Through legislative advocacy and regulatory guidance, HCAOA ensures that independent providers can compete effectively with larger healthcare systems while maintaining high-quality care standards. Their efforts have been crucial in securing favorable regulations and creating pathways for small businesses to access technological innovations.

The Future of Home Care

The next five to ten years offer exciting opportunities for home care, driven by an aging population and expanded access to in-home services. Emerging technologies like robotics and smart home integration will further extend senior independence while supporting caregivers through advanced fall detection, automated medication reminders and robotic mobility assistance.

However, the industry must embrace change and innovation or risk being left behind. With disruption coming from within and outside the industry, adaptability is essential for long-term success.

This evolution, driven by HCAOA’s tireless advocacy for home care providers and small business interests, demonstrates how the industry is successfully adapting to meet growing demand while empowering franchise operators and independent providers to deliver exceptional care in their communities.

Emma R. Dickison is the CEO & president of Home Helpers Home Care. For more information about IFA franchisor member Home Helpers Home Care, please visit franchise.org/franchise-opportunities/home-helpershome-care/.

MEETING THE MOMENT: HOW SENIOR CARE FRANCHISES ARE ADAPTING TO THE AGING BOOM

By Jeanette Weinz, Executive Home Care

The

senior care industry

is at a pivotal crossroads as America’s aging population reaches record highs.

By 2030, all baby boomers will be age 65 or older, with seniors projected to make up more than 20 percent of the U.S. population. According to the U.S. Census Bureau, the number of adults 85 and older is expected to nearly triple from 6.7 million in 2020 to 19 million by 2060. This demographic shift is fueling a surge in demand for home care services, making senior care franchising one of the most essential and rapidly growing segments in the franchising industry.

Aging in Place: The Rising Demand for Home Care

More than 90 percent of seniors prefer to age in place, according to AARP. This preference, coupled with the rising cost of institutional care, has led to increased reliance on home care services. Home care franchises are uniquely positioned to meet this demand, offering personalized, non-medical assistance

with daily activities, companionship, and specialized care for conditions like Alzheimer’s and dementia.

Franchise systems provide a scalable solution to delivering consistent, highquality care nationwide. Executive Home Care, for example, has seen growing interest from franchisees eager to invest in a mission-driven business that not only meets an urgent need but also provides a rewarding career in serving the elderly.

Technology is Transforming Home Care

Advancements in technology are reshaping the senior care industry, improving both quality and efficiency. Remote patient monitoring, AI-driven fall detection, and telehealth services are helping seniors maintain independence while providing caregivers with critical health insights. According to a report by the National Institute on Aging, remote monitoring solutions have reduced hospital readmissions by 76 percent, demonstrating the profound impact of technology on senior wellness.

Home care franchises are increasingly incorporating these tools to enhance service delivery. For instance, many providers now utilize digital platforms for caregiver scheduling, automated reminders for medication management, and wearable technology to track vitals. These innovations not only improve patient outcomes but also attract

tech-savvy family caregivers who want real-time updates on their loved ones.

Addressing the Caregiver Shortage

While demand for home care is skyrocketing, the industry faces a significant challenge: a caregiver shortage. The U.S. Bureau of Labor Statistics projects that home health and personal care aide jobs will grow 22 percent by 2032, much faster than the average for all occupations. However, attracting and retaining caregivers remains a top concern.

To combat this, home care franchises are implementing competitive wages, career advancement opportunities, and enhanced training programs. Executive Home Care, for example, offers ongoing professional development and certification programs, ensuring caregivers feel valued and prepared for the evolving needs of seniors.

Regulatory Shifts Impacting Senior Care

The regulatory landscape for home care is also evolving. States are increasing oversight on home care agencies, implementing new licensing requirements, and expanding Medicaid programs to cover more in-home services. These changes present both challenges and opportunities for franchises, reinforcing the importance of compliance and adaptability in a changing market.

Franchising: A Scalable Solution for Senior Care

leveraging proven business models, comprehensive training programs, and established brand trust, franchisees can quickly and effectively scale services to support aging populations nationwide. As the senior care industry continues to expand, franchises that embrace innovation, invest in workforce development, and navigate regulatory shifts with agility will be best positioned for long-term success. The future of senior care franchising is not only bright — it is essential.

With extensive experience in senior care franchising, she is dedicated to expanding access to high-quality in-home care, empowering seniors to age in place with dignity. Under her leadership, Executive Home Care continues to grow its national network, providing compassionate, personalized care solutions. Executive Home Care is part of the Evive Brands family, committed to enhancing the lives of seniors and their families. For more information about IFA franchisor member Executive Home Care, please visit franchise.org/franchise-opportunities/executivehome-care/

Franchising provides a powerful framework for meeting the growing demand for senior care while maintaining high standards. By

Jeanette Weinz is the brand leader and president of Executive Home Care.

L et ’ s G row T ogether ! Let’s Grow Together!

Franchise with America’s Weed-Free® Lawn Care Company

“Core values are the strength of the brand. 100% care and support for the franchisee, without question. Returns calls timely, reaches out proactively. Absolutely the best.”

Pete Henrikson GrassRoots Turf of Charlotte, NC

“The training with GrassRoots has been ongoing since the beginning. They take the stress of selling away so I can focus on getting to know my customers and build relationships. I had no idea how fast I would grow. The possibilities are endless.”

Joe Edwards GrassRoots Turf of Douglasville, GA

“Hands-down the most rewarding experience of my professional 30+ year career. It has provided me the opportunity to take on all the responsibilities of a true business owner while also receiving the encouragement and support of an organization that strives for me to be successful.”

Neal Murphy GrassRoots Turf of Cartersville, GA

EMERGING FRANCHISOR SPOTLIGHT

We are a family owned business, founded in 2002, with a vision to change the lawn care industry and create long-term relationships with clients We love what we do and our business reviews and growth have proven we are accomplishing what we set out to do.

Our built-in sales funnel and automatic payment process give you the time to focus on what’s most important - customer service & creating more customers.

The GrassRoots service model and technology platform allows for streamlined,

residual income. Our business model creates positive cash flow quickly. Not to mention an asset that you own.

GrassRoots Turf’s use of bodycams to record every service makes us stand above the rest in innovation and customer service!

If you would like to understand what we offer our clients check out the GrassRootsTurf.com service website.

EMERGING FRANCHISOR SPOTLIGHT

AUTOMOTIVE STYLING SERVICES

• Auto Window Tinting

• Paint Protection Films

• Vehicle Wraps & Graphics

• Nano Ceramic Coatings

• Auto Detailing & Reconditioning

• Car Audio & Video

• Auto Remote Start & Security

• Custom Wheels & Tires

• Car & Truck Accessories

COMMERCIAL SERVICES

• Commercial Window Films

• Commercial

Ceramic Coatings

MARINE STYLING SERVICES

• Marine Window Tinting

• Marine Nano Ceramic Coatings

• Marine Audio Electronics

• Marine Wraps & Graphics

• Marine Detailing & Reconditioning

• Marine Light Accessories

• Marine Protection Films

• Marine Powersport Accessories

• Marine Security & GPS Systems

RESIDENTIAL SERVICES

• Residential Window Films

• Residential Nano Ceramic Coatings

EMERGING FRANCHISOR SPOTLIGHT

Heating Up the Future of Wellness with HaloHeat Sauna Studios

At HaloHeat Sauna Studios, we believe wellness is more than a luxury, it’s a lifestyle. What started as a single idea to create a sanctuary where people could relax, heal, and recharge has grown into a powerful brand positioned at the intersection of science and self-care. Today, we’re excited to share that we are opening the door for entrepreneurs to join us as franchise partners.

HaloHeat is redefining the wellness space through private, state-of-the-art Salt + Sauna Suites that combine infrared therapy, halotherapy, red light therapy, chromotherapy, and aromatherapy into one

transformative experience. Each session is designed to improve respiratory health, boost immunity, support recovery, and promote overall well-being benefits that today’s health-conscious consumers are actively seeking.

As a HaloHeat franchisee, you’re not just investing in a business, you’re joining a movement. The wellness industry is booming, with consumers demanding solutions that address stress, performance, and longevity. Our model is designed for scalability, community impact, and recurring membership revenue, giving franchise partners the tools and support to thrive. We’re more than a sauna studio—we’re a lifestyle brand on a mission. Together, let’s heat up the future of wellness.

EMERGING FRANCHISOR SPOTLIGHT

Wings Etc. Grill & Pub has been a player in the Buffalo-wing-driven Bar & Grill segment for 31 years, with 80+ locations in 12 states, and plenty of opportunity for continued growth.

Our concept is great for those looking to invest in a solid, growing brand. Plus, you’ll be connected to our enthusiastic fan base who love what we do: great food, drinks, and sports in a laid-back, welcoming atmosphere.

As a Wings Etc. independent business owner, you’re more than another franchisee— you’re part of a brand with decades of commitment to franchisee success. We provide comprehensive, proprietary business and operational systems, including full

documentation and extensive training in business management and store operations. We also offer marketing training and planning to make sure our memorable branding finds its way to your future local fans and piques their interest in our unique formula for “Good Food, Great Times.”

As a Wings Etc. franchisee, you’ll join a growing network of passionate, likeminded entrepreneurs who love the “Wings Etc. Way” of establishing a community-focused local neighborhood pub. If you’re looking for a brand that’s primed for continued growth, Wings Etc. Grill & Pub is the perfect opportunity. Game on! Go Wings!

SPOTLIGHT

Slick City Action Park – the world’s first indoor slide park – has grown to 107 open or signed locations, thanks to its unique attractions, strong results, and a team of industry veterans.

Slick City Action Park – the world’s first indoor slide park – has grown to 107 open or signed locations, thanks to its unique attractions, strong results, and a team of industry veterans.

The brand has 20 open parks (with 10 more opening before 2026), sold over 72 franchises, opened or signed 30 corporate parks and secured over 2.1 million sqft of real estate across 48 sites.

All told, Slick City is open or coming soon in 33 US states and multiple countries, and the corporate team now numbers over 80.

The brand has 20 open parks (with 10 more opening before 2026), sold over 72 franchises, opened or signed 30 corporate parks and secured over 2.1 million sqft of real estate across 48 sites. All told, Slick City is open or coming soon in 33 US states and multiple countries, and the corporate team now numbers over 80.

Store results are strong. AUV reached $4.96 million in 2024, with 41% EBITDA.

Store results are strong. AUV reached $4.96 million in 2024, with 41% EBITDA.

Founded by Bron Launsby and Gary Schmit, Slick City offers attractions for the whole family. Guests enjoy

Founded by Bron Launsby and Gary Schmit, Slick City offers attractions for the whole family. Guests enjoy

action-packed proprietary slides, basketball air courts, toddler areas and more. This all-ages approach resulted in adults making up 26% of all ticket holders!

Every attraction is designed, built and installed by Slick Slide, a vertically integrated attractions affiliate, and over 63 patents are filed or granted globally for their products.

action-packed proprietary slides, basketball air courts, toddler areas and more. This all-ages approach resulted in adults making up 26% of all ticket holders! Every attraction is designed, built and installed by Slick Slide, a vertically integrated attractions affiliate, and over 63 patents are filed or granted globally for their products.

“2025 has been a defining year for Slick City, and we deeply appreciate the incredible community of franchisees who are bringing our vision to life,” said co-founder and CEO Launsby.

“2025 has been a defining year for Slick City, and we deeply appreciate the incredible community of franchisees who are bringing our vision to life,” said co-founder and CEO Launsby.

“We’ve built something truly unique: an indoor park experience that truly appeals to everyone.”

“We’ve built something truly unique: an indoor park experience that truly appeals to everyone.”

For more information, visit www.slickcity.com/franchise

For more information, visit www.slickcity.com/franchise

FOR MORE INFORMATION CONTACT:

FOR MORE INFORMATION CONTACT:

FOR MORE INFORMATION CONTACT:

Name:

Bron Launsby, CEO & Co-Founder

Bron Launsby, CEO & Co-Founder

Phone:

877-705-2489

877-705-2489

Email:

Website:

roi@slickcity.com slickcity.com/franchise

roi@slickcity.com slickcity.com/franchise

Thank you to our Title, Platinum, Gold, Silver & Bronze Level Emerging Franchisor Conference Sponsors.* Learn more about them on the following pages.

*At the time of print

www.activecampaign.com/franchise

ActiveCampaign HQ enables franchise and multi-location brands to manage marketing and Fran-Dev from one dashboard—scaling personalized email/ SMS, automating growth, and maintaining brand integrity across corporate and local levels. With centralized reporting, brands gain visibility and insights, saving time and costs while tailoring campaigns for local audiences.

CONTACT INFO:

Matthew Clare mclare@activecampaign.com

www.answerconnect.com

AnswerConnect is a 24/7 answering service, dedicated to supporting franchises across the US. A team of professional receptionists provide 24/7 call answering, live chat, call routing and transfers, appointment taking, and so much more. Rated excellent on TrustPilot, AnswerConnect strives to provide brandconsistent, 5-star service to every caller.

*IFA Preferred Vendor

CONTACT INFO:

Karen Booze, CFE, Dir. of Business Development 888-822-2034

www.AmericanFranchiseAcademy.com

The American Franchise Academy provides Multi-Unit Franchise owners the knowledge, tools, and resources to define and document their management processes and procedures to scale their multi-unit organization. Because of this, they can confidently delegate operations, and experience true financial and time freedom. We also offer world-class development programs for Multi-Unit Leaders (District Managers), and Single Unit Managers.

CONTACT INFO: Aicha Bascaro info@americanfranchiseacademy.com

arkongroup.net

Arkon Group brings 12+ years of hyperlocal and national franchise marketing expertise. We help franchises grow with tailored digital campaigns. From paid search to targeted display, social, OTT, and more, we design and manage programs that drive traffic, generate leads, and deliver measurable results for individual locations and corporate initiatives.

CONTACT INFO: Pam Wylie, VP Accounts 248-767-4967 | pwylie@arkongroup.net

www.artesiancpa.com

Artesian CPA delivers external audit services tailored to franchisors, start-ups, and growthstage companies. With Big Four expertise, national recognition, and Shark Tank alumni clients, we combine deep industry knowledge with advanced automation and AI. Expect accurate, efficient, and affordable audits.

www.bbsi.com

BBSI partners with franchise owners to simplify operations and accelerate growth. We provide integrated support in payroll, HR, risk management, and staffing, backed by local experts who understand your market. With BBSI, you gain scalable solutions that reduce complexity and free you to focus on growing your franchise business.

CONTACT INFO:

Craig Denlinger, CPA 877-968-3330 | Craig@artesiancpa.com

benetrends FINANCIAL

www.benetrends.com

Benetrends Financial empowers entrepreneurs with innovative funding solutions to successfully launch and grow their businesses. With over 40 years of expertise, we offer a comprehensive suite of services, including 401(k)/IRA rollovers, SBA loans, and more, providing personalized support every step of the way.

*IFA Preferred Vendor

CONTACT INFO:

Ali Kraus, CFE akraus@benetrends.com | 717-333-6106

CONTACT INFO: Franchise.Team@bbsi.com

www.ceterus.com

Ceterus delivers tech-enabled financial solutions for franchises. Ceterus Bookkeeping provides automated, compliant financial reporting with seamless integrations and real-time access to P&Ls and balance sheets. Ceterus Insights empowers franchisors with consolidated reporting, benchmarking, and AI-driven analysis to uncover trends, compare performance, and make smarter, faster growth decisions.

CONTACT INFO:

William Worthy, Chief Revenue Officer WilliamW@ceterus.com

www.chengcohen.com

Cheng Cohen LLC is a boutique franchise law firm providing uncompromising service to a wide variety of US and international clients, from new startup franchisors to very well-established brands. With a unique blend of legal and real-world business experience, we deliver curated business, trademark, and dispute resolution solutions for franchisors.

CONTACT INFO: 312-243-1701 info@chengcohen.com

www.citrincooperman.com/Industries/ Franchising

Citrin Cooperman is proud to have one of the leading national franchising practices in the country. For over 40 years, Citrin Cooperman’s dedicated Franchise Industry Practice has supported some of the largest franchise operations with a vast array of diversified concepts. We work with the owners, operators, controllers, and CFOs of a wide range of franchisors and multi-unit franchisees helping them establish their brands, and grow their concept to the next level.

CONTACT INFO: Michael Iannuzzi miannuzzi@citrincooperman.com | 212-697-1250

Deliver brand strategy and local support with Cinch—a customer data experience platform (CDXP) that streamlines franchise development, franchisee support, and customer retention across locations. With Cinch, you get customer data, marketing automation, reputation management, AI and data science, and more—all in one robust platform.

CONTACT INFO: Michael Critchfield Michael.critchfield@cinch.io

www.constantcontact.com/franchise

Constant Contact simplifies digital marketing for franchisors with an all-in-one platform for email, social, landing pages, and more. Whether you’re an emerging brand or an established system, franchisors decide how much control to maintain at the top while giving franchisees flexibility for local marketing success.

*IFA Preferred Vendor

CONTACT INFO: Matthew Montoya matthew.montoya@constantcontact.com

cinch.io

go.consumerfusion.com/l/1006952/202509-23/2t7cz

Consumer Fusion is an AI-powered platform for reputation management, local SEO, and social media. Trusted by 100+ franchise brands and ranked a Top Franchise Supplier 4 years in a row, we help drive growth by boosting reviews, improving local visibility, and protecting reputations with automation, advanced tools, and white-glove support..

*IFA Preferred Vendor

CONTACT INFO: Alexander Gulish Alexander@consumerfusion.com

www.dentons.com/en/

Franchising and distribution arrangements require strategic guidance rooted in industry experience. Dentons’ Franchise and Distribution Law practice, both in the US and globally, provides exactly that. Our team has been, and continues to be, at the forefront of significant, precedent-setting activities in franchise and distribution compliance, litigation, counseling, and related transactional matters.

CONTACT INFO: Manal Z. Hall manal.hall@dentons.com | 801-375-6600

www.delightree.com

Delightree is an AI-powered platform that breaks down franchise data silos by putting all your training, audits, tasks, and knowledge in one place. With a single source of truth, franchisors can spot trends across locations, take timely action, and scale faster with clarity and confidence.

CONTACT INFO: Doug Gabbard, Head of Growth doug@delightree.com

enspireforenterprise.com

EnspireforEnterprise.com is proud to support emerging franchise brands with AI-powered digital marketing solutions. We specialize in helping franchise systems strengthen their local presence, increase customer acquisition, and maximize ROI. With scalable, customized strategies, Enspire partners with brands to drive measurable growth, brand consistency, and long-term franchise success.

CONTACT INFO: Michele Brevig

www.franchiseninja.ai

Ready to Accelerate Franchise Growth?

Meet your new Assistant Chief Development Officer. AI-Powered, Always On, and 100% Designed for Franchise Development.Franchise Ninja leverages AI to pinpoint and engage high-potential franchise candidates. We are not a broker, portal, or agency. We are an AI Platform designed specifically for Franchise Development.

CONTACT INFO:

Troy Dowell, Senior Director of Sales 904-977-8523 | troy@franchiseninja.ai

www.francoach.net

At FranCoach, we’re the one-stop shop for franchising. We help entrepreneurs find the right business fit and empower franchisors through Create A Shift with sales strategy, broker expertise, and tools to scale. Together, we build stronger brands, smarter growth, and thriving franchise owners — every step of the way.

CONTACT INFO: www.francoach.net/contact

FranchiseSidekick.com

Franchise Sidekick is the smarter, safer way to buy a business. Our expert Advisors help entrepreneurs reduce risk through personalized guidance, vetted opportunities and insider information. With our Sidekick 7 process and a portfolio of Sidekick Certified Brands, we simplify every step of the franchise buying journey.

CONTACT INFO: Travis Miller tmiller@franchisesidekick.com

www.franconnect.com

FranConnect is the leading enterprise software provider for franchise and multi-location businesses. For 25+ years, the FranConnect AI-powered platform has served as the backbone for sales, operations, and marketing for over 1,500 brands and one million locations worldwide. Brand rely on FranConnect to expand locations, streamline unit operations, enhance collaboration, and improve profitability.

CONTACT INFO: 800-280-8305 (TOLL FREE) +1-703-390-9300 (OUTSIDE US)

franfast.io

FranFast helps emerging franchisors scale smarter. Built on Salesforce, it unites franchise development, new store openings, operations compliance, and franchisee engagement into one powerful platform. With real-time insights and integrations like Toast, Quickbooks or Stripe, FranFast gives leaders the tools to accelerate growth, support franchisees, and strengthen brand success.

CONTACT INFO: Rogelio Martinez info@franfast.io | 305-676-6828

franinsurance.com/emerging-brands

Starting a franchise is exciting but comes with risks, making early insurance planning crucial. Discover how Gallagher Franchise Solutions supports emerging brands with tailored insurance, competitive pricing and dedicated service at every stage of your franchise journey. From pre-franchising to network expansion, we’ve got you covered. Learn more @ franinsurance.com/emerging.

CONTACT INFO: Susan Kothe emergingbrands@ajg.com | 918-764-1614

www.franfund.com

FranFund helps candidates secure funding for their franchise, whether through Rollover as Business Start-Up (ROBS), SBA loan, or unsecured term loan. Voted #1 banking and financing supplier in franchising three years running, by Entrepreneur Magazine, we guide candidates through their funding journey every step of the way.

CONTACT INFO: Caitlyn Anderson, Marketing Manager canderson@franfund.com | 817-807-7651

www.gtlaw.com

Greenberg Traurig is a global law firm with 2,850+ attorneys across 49 locations in the U.S., Europe, the Middle East, Latin America, and Asia. Its Franchise & Distribution Practice advises mature and emerging franchisors, licensors, and distributors on transactional, regulatory, M&A, and litigation matters, handling both domestic and international work with deep industry-specific legal and business insight.

CONTACT INFO: Alan Greenfield and David Oppenheim gtfranchise@gtlaw.com

www.gusto.com/go/bd/ifa

Gusto is your go-to partner for franchise payroll success. Built for the unique needs of franchises—whether you’re managing one location or one hundred — Gusto simplifies payroll, tracks teams across job sites, and helps you stay compliant, so you can focus on growing your business.

CONTACT INFO: Kevin Northrup kevin.northrup@gusto.com | 303-809-9763

Ranked #1 Franchise Law Firm by Entrepreneur Magazine, The Internicola Law Firm powers 350+ brands nationwide. Our fixed-fee, growth-focused legal services—backed by our proprietary FranIQ® compliance platform—help franchisors build smarter, scale faster, and stay ahead. We don’t just protect brands; we accelerate growth and transform franchise systems.

CONTACT INFO:

Melissa Castoro mb@businessandfranchiselaw.com

TM hibu.com/who-we-help/franchise

Hibu delivers AI-powered, enterprise-level digital marketing for franchises, backed by real human support. From listings and reviews to smart websites, SEO, and paid ads, our all-in-one platform, Hibu One, drives growth locally and nationally. Smarter marketing, full transparency, and expert service tailored to your franchise system.

go.paychex.com/ifa

Paychex, Inc. (Nasdaq: PAYX) is an industryleading HCM company delivering a full suite of technology and advisory services in human resources, employee benefit solutions, insurance, and payroll. The company serves approximately 745,000 customers in the U.S. and Europe and pays one out of every 12 American private sector employees.

*IFA Preferred Vendor

CONTACT INFO: Visit: go.paychex.com/ifa

www.payrollvault.com/franchise

Payroll Vault delivers personalized, local payroll and HR services by a dedicated specialist - not a call center. Clients receive compliance assurance, intuitive online tools, payroll processing, HR support, time & attendance tracking, background checks, workers’ compensation, and payroll financing - all tailored to small-business needs with enterprise-grade precision.

CONTACT INFO: George Heidelmaier, Dir. of National Accounts george.heidelmaier@payrollvault.com

www.qvinci.com

Qvinci empowers franchise brands to easily track, analyze, and communicate financial performance across all locations. Our patented, cloud-based solution automates data collection, consolidation, and mapping disparate location data to a branddefined Standard Chart of Accounts, delivering near real-time insights that drive profitability, growth, and compliance. Powerful reporting and business intelligence tools like wellness dashboards, KPI scorecards, benchmarking, ranking, alert notifications, predictive analytics, and cashflow forecasting are proven to enhance organizationwide performance, brand-owner collaboration, and profitability for all stakeholders.

CONTACT INFO: info@qvinci.com

www.profitkeeper.com

ProfitKeeper is the ultimate franchise analytics platform empowering franchisors and franchisees. More than analytics, we drive collaboration and growth with enterprise-ready data access and insights. Franchisees benchmark performance locally and globally, celebrating top performers while learning best practices. ProfitKeeper fuels smarter decisions and stronger franchise success.

CONTACT INFO: Emily Jones oejones@primepay.com | 815-382-5457

www.saxtonstump.com/what-we-do/franchising-licensing-and-distribution

Saxton & Stump provides solutions for complex legal issues and partners with clients to create a roadmap for their success. Our attorneys have decades of experience working for emerging, national, and international clients in franchising and distribution. We would love to find out more about how we can help you! CONTACT

SMB

FRANCHISE ADVISORS

www.smbfranchising.com

Since 2009, SMB Franchise Advisors has helped over 500 brands prepare, launch and grow in franchising. We guide founders through the entire process, educating you on the essentials of finance, operations, marketing and development taking the time to get to know you while helping your brand reach its full potential.

CONTACT INFO: Sales@SMBFranchising.com | 855-SMB-2009

www.spadealaw.com

Spadea Lignana Franchise Attorneys is a leading national firm specializing in franchise law. With decades of experience, we offer tailored legal strategies, practical solutions, and a flat-fee policy. Our proprietary software streamlines the disclosure process, ensuring efficiency, compliance, and helping entrepreneurs build long-term franchise success.

www.structurem.com

StructureM is a results-driven digital marketing agency that helps emerging franchise brands scale with confidence. With a proven process, clear ROI, and proactive partnership, we build strategic marketing systems that support both franchisors and franchisees—fueling consistent growth, lead generation, and long-term success across every location.

CONTACT INFO: Holly Alvidrez

holly@structurem.com

CONTACT INFO: Lina Alibegil, Dir. of Business Development ralibegil@spadealaw.com | 484-452-4243

futureoffranchising.com

For 40 years, The Entrepreneur’s Source has connected Franchisor Members from every industry to thousands of franchise candidates. Our approach to Career Ownership Coaching™ helps candidates define their goals, needs, and expectations which enables us to better pair them with your unique opportunity to create strong, lasting WIN-WIN relationships.

CONTACT INFO: Gregory M. Cook, CFE gcook@franchisesource.com | 203-405-2171

BOTTOM

www.t2bbsolutions.com

Top 2 Bottom Business Solutions helps franchise brands and franchisees achieve financial clarity through standardized bookkeeping and payroll services. We align with each brand’s chart of accounts, deliver clean and consistent monthly financials, and provide the insights franchisors need to support system growth and franchisee success.

CONTACT INFO: Gretchen Johnson, MBA, CFE gjohnson@t2bbsolutions.com | 803-370-6268

www.unifibooks.com

For over a decade, UniFi has led the industry in franchise bookkeeping, consulting, and onboarding services across North America. As the recommended bookkeeping firm for 89 brands, UniFi now expands its expertise with comprehensive financial training programs designed specifically for franchisees and Franchise Business Consultants (FBCs).

CONTACT INFO:

www.unifibooks.com

www.vdigitalservices.com

V Digital Services is redefining digital marketing with AI-driven solutions that deliver smarter, faster results for emerging franchisors. Backed by a full suite of services, including SEO, paid media, web, and first-party data, we provide cuttingedge strategies that fuel franchise growth and local success. Grow with the future, today.

CONTACT INFO: Kenny Stocker kenny.stocker@vdigitalservices.com

www.zoho.com

With 55+ business software and solutions in nearly every major category, Zoho Corporation is one of the world’s most prolific technology companies. Serving over 900,000 customers globally for 29 years, Zoho is privately held, privacy conscious, and headquartered in Austin, Texas.  CONTACT

925-924-9500

Thank you to our Emerging Franchisor Conference Event Level sponsors!

FUELING THE FUTURE OF FRANCHISING: YOUR PARTNER IN GROWTH

Entrepreneurs and franchisees deserve a funding partner who not only provides capital but genuinely believes in their vision. At Benetrends, we ’ re committed to working together to fund dreams, foster growth, and fuel success. At committed fund fuel

At Benetrends Financial, we take pride in our role as a trusted partner in franchising. With over 40 years of expertise and as the IFA's preferred funding partner, we’ve empowered thousands of entrepreneurs to achieve their dreams through innovative funding solutions tailored to their unique needs.

Our offerings include 401(k) Rollovers as Business Startups (ROBS), SBA loans, Business Plans, Incorporation Services, Fleet Financing, and more to help businesses thrive.

We believe that success in franchising is built on strong partnerships and shared goals. That’s why we work closely with franchisors, consultants, and brokers to deliver seamless and

effective funding experiences. Whether you are launching a new business or expanding an established brand, Benetrends is here to provide expert support every step of the way.

With a commitment to excellence and a genuine passion for empowering entrepreneurs, we deliver "Faster Funding, Better with Benetrends."

Let’s work together to drive growth, support innovation, and build the future of franchising.

Michael Minitelli Chief Development Officer mminitelli@benetrends.com

(908) 447-0098

just some brands we've funded

Sip, Listen, and Learn: Bellinis with Benetrends and Learn: Bellinis with

Join Benetrends for quick, insightful chats on entrepreneurship and business funding. With over 40 years in the industry, we bring you expert tips and best practices all in the time it takes to enjoy a Bellini Tune in on your favorite podcast platform and fuel your business dreams!

Benetrends?

Benetrends Financial is the trusted partner for emerging brands, offering innovative funding solutions tailored to your growth. With over 40 years of experience, we help you secure the capital you need efficiently, allowing you to focus on what matters most building a successful franchise.

ROBS 401(k) Rollovers

SBA Loans

Business Plan Services

Fleet Financing

Quickstart Loans

Canadian Lending

Boost brand awareness with a custom pair of Air Ones! the QR code and for a chance to win r of hand painted ers with the logo of choice.

an and apply by 12/27/25 will be contacted via

NAVIGATING ROADBLOCKS IN TODAY’S FRANCHISE DEVELOPMENT CLIMATE

By Don Tarinelli, Franchise FastLane

In today’s franchise development landscape, the road to ownership looks different than it did even a few years ago.

The biggest shift has affected access to capital, with banks becoming increasingly cautious, making it harder for prospective franchisees to secure funding — especially first-time entrepreneurs without extensive business portfolios. Add in today’s historically high interest rates, and even strong candidates often find themselves facing financing gaps they didn’t anticipate.

Beyond lending, restaurant franchise owners are challenged with development costs that are squeezing margins on all sides. Real estate remains scarce and expensive, construction timelines are long and often unpredictable, and equipment costs are continuing to rise. Global instability, from tariffs to supply chain uncertainty, adds another layer of complexity. Additionally,

labor presents its own hurdles, with high wages and ongoing shortages impacting both initial staffing plans and long-term scalability.

The result is a franchise development climate where strong brands and great operators still thrive, but not without smart strategy and proactive solutions. For franchisors and franchisees alike, understanding the current challenges is the first step toward overcoming them.

Lending Challenges & High Interest Rates

With lenders tightening their standards and interest rates remaining elevated, brands are expanding their lending networks and offering guidance through third-party funding advisors or in-house financial support teams. As a prospective franchisee, it’s wise to explore alternative lending options early, such as SBA loans, ROBS (Rollover for Business Startups), 401K loans, HELOC (home equity line of credit), or equipment leasing, to diversify your funding sources. Strengthening your personal credit profile and presenting a detailed business plan tailored to the chosen franchise brand can also go a long way in securing more favorable loan terms.

Rising Real Estate Costs & Scarcity

In order to combat the real estate crunch, franchisors are moving toward and favoring flexible formats, second-generation locations, and smaller footprints to help reduce upfront costs and speed up openings. As a franchisee, be sure to align yourself with a local commercial real estate broker who understands your brand’s criteria and your market. Be open to alternative site types that still deliver strong foot traffic and evaluate those locations with a long-term lens rather than chasing peak rents.

“ Franchisors are responding to unpredictable global forces, such as tariffs and supply chain delays, by working closely with vendors and maintaining operational flexibility.”

Construction & Equipment Inflation

To combat rising buildout costs, many brands are simplifying designs and standardizing vendor relationships to lock in better pricing. Franchisees should take advantage of established vendor partnerships and growth-based development incentives, and seek transparency from their franchisor on expected cost ranges. Additionally, franchisees should consider phased buildouts or equipment financing programs that allow them to spread costs over time, reducing the financial burden during the critical start-up period.

Global Instability & External Pressures

Franchisors are responding to unpredictable global forces, such as tariffs and supply chain delays, by working closely with vendors and maintaining operational flexibility. Prospective franchisees can benefit by asking franchisors specific questions about how they’ve mitigated recent disruptions. During onboarding, build a buffer into your project timelines and budgets to accommodate delays, and stay nimble with local sourcing options where appropriate.

Labor Costs & Staffing Shortages

With staffing challenges persisting, franchisors are leveraging tech, refining training systems, and simplifying operations to reduce labor dependency. Franchisees can prepare by identifying strong local hiring channels early–like community job boards, local colleges, or workforce programs–and by fostering a compelling employer brand in their market. Investing in culture and early team development can reduce turnover and build a reliable, motivated staff from day one.

Why Roadblocks Aren’t Red Lights

Every successful franchisee I’ve worked with didn’t avoid roadblocks; they learned how to navigate through them. At Franchise FastLane, we emphasize to our prospective franchisees that challenges, whether it’s financing hurdles, real estate constraints, or labor shortages, aren’t signs to stop. They’re simply part of the journey, testing your preparation, adaptability, and commitment.

That’s why we focus so heavily on clear communication and brand vetting, making sure our franchisees partner only with the most supportive, well-equipped brands. Yes, today’s climate is more complex than it was years ago. But the strongest brands are rising to the occasion with smarter systems, more flexible models, and better support than ever. When you align with the right franchisor and commit to doing the due diligence, there’s still incredible opportunity to build a sustainable, rewarding business.

“

Every successful franchisee I’ve worked with didn’t avoid roadblocks; they learned how to navigate through them.”

What I wish more prospective franchisees understood early on is this: the best investment you can make is in finding the right funding, site, staffing plan, and long-term goals. Lean into the resources your franchisor provides, ask every question, and take a proactive approach to solving problems before they arise. You don’t need a perfect road, you need the right map, the right brand, and the drive to keep moving forward.

Don Tarinelli is the executive vice president of franchise development at Franchise FastLane. Don brings over 12 years of franchise development expertise to his role where he helps match potential franchisees with the right brands and supports franchisor excellence through strategic guidance every day. For more information about IFA supplier partner Franchise FastLane, please visit franchise.org/suppliers/ franchise-fastlane/

COMBINE AN SBA 7(A) LOAN WITH EQUIPMENT FINANCING REQUIRING NO PERSONAL COLLATERAL

By Paul Bosley, Business Finance Depot

When an existing franchisee is considering improving or expanding their business or a startup franchisee is launching a new franchise, various financing options are considered.

In this article, we explain that combining two common finance options, you can secure financing for your franchise AND you will not be required to use your home as collateral! The following key concepts summarize why combining an SBA 7(a) loan with an equipment lease is a unique way to finance your franchise:

• Capital Leases finance the equipment needed to operate the franchise and preserves the owners’ liquidity.

• SBA 7(a) Loans provide working capital and construction financing.

Capital Leases – Lease to Own

The most common financing options for financing equipment are capital leases or equipment finance agreements. Owners can finance the purchase of all equipment needed to operate their franchise including security systems, computer hardware and software, furniture, POS systems, flooring and outdoor signage.

The down payment ranges up to 20 percent of the amount financed, depending on personal credit and

time in business. Documentation fees range from $95 to $495. Repayment terms range from 24 months up to 84 months, depending upon the applicant’s time in business and estimated life of the equipment. All partners with 20 percent+ ownership will be required to personally guarantee the lease. Since the plan is typically to keep the equipment long term, a capital lease will offer a $1.00 or $100 end-of-term purchase option. The lease payment includes interest and principal, so the entire payment is tax deductible. An equipment finance agreement leaves the title in the franchisee’s name from the beginning. The equipment purchased is eligible for Section 179 of the IRS Tax Code which allows businesses to accelerate depreciation by immediately deducting the full purchase price of qualifying equipment and software placed into service during the tax year, rather than spreading the cost over several years through standard depreciation. The key benefits of leasing are the process is quick; the owner(s) preserves their working capital, and the collateral required is just the equipment being financed!

SBA 7(a) Loans

Recent regulations allow SBA 7(a) loans from $50,000 up to $350,000 to not require personal collateral. These loans can provide working capital and construction financing for start-ups to existing franchisees. Our company currently works with a national SBA lender that does not require personal collateral for loans from $50,000 to $150,000! The SBA 7(a) loan approval requirements are: good personal credit, sufficient liquid assets for the 10 percent equity injection and either industry or educational experience and/or transferable business skills.

If the application is to finance a new location, an application can be submitted to prequalify the borrower. Once a location is identified and all project costs are determined, the loan can be submitted into underwriting to secure a commitment letter. The loan

process with the lender typically takes up to 120 days to complete before the loan closes and the construction financing begins. If construction financing is needed, an experienced, bonded general contractor is required and must be approved by the lender. The SBA lender will progress fund the contractor directly as the construction is being completed.

SBA loans often include working capital ranging from three to six months of the average first year’s monthly overhead. These funds are paid directly to the borrower before the loan closes, so working capital is available to pay bills when the business opens.

The interest rate for SBA 7(a) loans is calculated by adding the prime rate published in the Wall Street Journal (currently 7.5 percent) plus a risk premium capped at 3 percent

so the interest rate cannot be higher than 10.5 percent. SBA loans are typically variable rate loans which adjust quarterly after the Fed Board of Governors raises or lowers the prime rate. The repayment term is 10 years for franchisees renting space or home-based businesses. There is no pre-payment penalty so if the franchise is extremely profitable, the loan can be prepaid to save interest expenses.

The best part about this financing combination of SBA 7(a) loans and equipment financing is that the collateral is your business assets — not your home!

Paul Bosley is the managing member of Business Finance Depot. For more information about IFA supplier member Business Finance Depot, please visit franchise.org/suppliers/business-finance-depot/

BACKING THE BASICS: FIVE PILLARS SHAPING THE FUTURE OF CONSUMER AND FRANCHISE MARKETING

By Dan Wheeler, K9 Resorts Franchising, LLC

The tools of marketing are changing at lightning speed, but the fundamentals that drive franchise success are the same as ever.

At K9 Resorts, we’ve found that, when applied consistently, these five core marketing pillars help us connect with customers, empower franchisees, and futureproof our business. Think of these as the blueprint for thriving in any market. Together, they create the foundation that allows franchises to evolve, strengthen their skills, and keep moving the industry forward.

Understanding the Consumer MacroEnvironment

In almost any industry, consumers’ expectations are always evolving. The most successful brands stay in tune with those trends. For example, in pet care, the industry hit $147 billion last year, proof that love for pets is big business. Pet parents see their dogs as family and are willing to spend for premium experiences. Thus, the shift from basic kennels to spa-like resorts like ours. At K9 Resorts, we keep a close eye on trends so we can meet

“ Empowerment is key, which means giving franchisees the flexibility to adapt to their local markets while still maintaining the integrity of the overall brand.”

pets and their owners where they are, whether that’s offering premium services like our K9 CloudBeds™, expanded outdoor play areas, or new essentials like wellness and enrichment programs. We’ve seen firsthand how important it is to provide not just convenience and quality but also experiences that align with what pet parents value most. That means continuously adapting our services to stay ahead of expectations and deliver care that feels truly personalized. It is more than just keeping up; it is about creating meaningful connections with the people who trust us with their pets. By staying proactive, we are able to strengthen our brand and continue moving the pet care industry forward.

Mapping the Consumer Journey

Every interaction matters, whether it’s a late-night Google search for “best dog daycare near me,” a facility tour, or a friendly follow-up after a visit. That’s why we map the consumer journey in detail. At K9 Resorts, this starts online with AI-enabled search and booking tools, continues through on-site tours, and extends to follow-up calls that build loyalty. By spotting friction points and smoothing them out, we ensure every step feels seamless. The journey isn’t linear. A referral from a friend might matter as much as an Instagram ad. I think the traditional marketing funnel is obsolete. It’s more like a marketing tornado. And what counts is that each touchpoint builds trust and keeps guests coming back. Every brand introduction is the real starting point, whether it comes from word of mouth, social media, or a first click on our website. That’s why empathy and strategy go hand in hand when we design experiences for pet parents. Each connection is an opportunity to show our values and prove our commitment to quality. When we

get those moments right, we turn first-time visitors into loyal advocates.

Empowering Franchisees

In franchising, the brand is only as strong as its franchisees. Support isn’t just about upfront training. It’s about ongoing partnership and giving owners the tools to thrive locally while staying true to the brand. This year, we rolled out a turnkey marketing playbook and campaigns like “Summer Camp,” which not only filled slots but also created buzz that drove repeat visits. When franchisees feel confident and supported, they are willing to invest in their facilities, their guests, and their communities, and deliver the kind of experiences that turn first-time clients into lifelong advocates. Empowerment is key, which means giving franchisees the flexibility to adapt to their local markets while still maintaining the integrity of the overall brand. A playbook only works if it is simple to execute, and that has been a big focus for us. By removing barriers and making marketing easy to implement, we give franchisees more time to focus on their guests. That balance between consistency and flexibility is what helps the brand grow stronger as a whole.

Future-Proofing the Industry

The pace of change is faster than ever. That’s why future-proofing at K9 means more than synching up with trends. It means re-setting the standard. As the leaders in luxury pet care, we take that very seriously. For us, that includes embracing digital tools like AI-powered chat that answers pet parent questions instantly, freeing staff to focus on care. It means providing franchisees with the resort-level tools to navigate business trends in real time and with resilience. And it means constantly raising the bar for what premium experiences look like in our space. Staying ahead requires anticipating challenges before they become obstacles and being willing to adapt quickly. We see it as a responsibility to lead by example and show what

sustainable growth can look like in a fast-moving industry. At the same time, we stay grounded in consumer expectations, so every innovation actually enhances the guest experience. That’s how we build a brand that’s resilient, future-ready, and trusted by both franchisees and pet parents.

Highlight Brand Storytelling

At the heart of it all is storytelling. Facts and figures matter, but stories stick. Dogs aren’t just pets. They’re family. When we share a story about a golden retriever whose daily daycare visits helped him recover from separation anxiety, it resonates far more than a statistic ever could. The same goes for highlighting our franchisees’ milestones and their role in their communities. Stories

humanize a brand. They build trust, authenticity, and emotional connection...the glue that keeps customers and franchisees engaged. These five pillars aren’t standalone tactics. They’re interconnected. Together, they shape a resilient system that builds loyalty, empowers franchisees, and drives growth. The tools will change. Consumer habits will shift. But the basics remain the foundation for success. For brands willing to back these pillars, the payoff is clear: stronger customer relationships, more confident franchise partners, and a business that thrives in any market.

Dan Wheeler is the CMO of K9 Resorts Franchising, LLC, a multiaward-winning luxury boarding and dog daycare franchise brand. For more information about IFA franchisor member K9 Resorts, please visit franchise. org/franchise-opportunities/k-9-franchising-llc/

FROM AUTHENTIC LEADERSHIP TO INDUSTRY INFLUENCE: A ROADMAP FOR FRANCHISE PROFESSIONALS

By Robin Gagnon, We Sell Restaurants

The franchising community has profoundly shaped my journey as a leader.

Istill vividly recall my first International Franchise Association (IFA) Convention. Our brand had just issued the initial Franchise Disclosure Document and signed our first franchisee. Expecting to feel like an outsider, I was instead met with warmth and inclusivity that surprised and humbled me. From founders with hundreds of units to those with thousands, I gleaned lessons that shaped my own leadership style over the years. Ultimately, I would be guided by three core principles I saw in practice: authenticity, engagement, and the transformative power of belief – both in ourselves and in the trust others place in us. These principles, leading with authenticity, stepping into industry leadership, and seeking mentorship, are not only the foundation of personal growth but also the pillars of a thriving franchise community.

Leading with Authenticity

Strong leadership in franchising begins with authenticity. People can distinguish between a leader who is performing and one who is genuine. Franchisees, corporate teams, and customers all respond to genuine leadership rooted in core values.

Authenticity does not require perfection. In fact, some of the most powerful leadership moments arise when we acknowledge mistakes or show vulnerability. Many of us have grappled with imposter syndrome, questioning our place among seasoned professionals. Over time, we learn that leadership is about showing up, asking questions, and taking responsibility, even when we feel unprepared. Genuine leadership grows through honesty, trust, and faith in ourselves and others.

For franchise executives, being genuine also means modeling the

culture you want your franchisees to embrace. At our brand, we begin every single day by walking through our core values, which guide our decision making. These values are the heartbeat of our brand, ensuring alignment in everything we do. We also recognize that these values are aspirational, and we give ourselves grace to learn from shortcomings while striving to uphold them consistently.

Authentic leaders make tough calls with clarity and empathy. Transparency and kindness do not preclude decisiveness. In fact, combining clarity with empathy is crucial in franchise leadership. Requiring compliance with brand standards while offering support to help a failing unit requires leaders to have both.

Step into Leadership Roles in the Industry

If authenticity is the foundation of leadership, engagement is the pathway to growth. One of the most transformative decisions I made was volunteering with the IFA. For emerging leaders, the IFA is more than an organization; it is a place where belief and opportunity converge.

“ Authentic leaders make tough calls with clarity and empathy.”

Many professionals hesitate to step up because they may not feel “ready.” But growth happens when you say yes to challenges, including the opportunities that stretch us. Serving on a committee, leading a task force, or speaking on a panel can feel intimidating, but these roles provide visibility, experience, and access to new networks. Every time I’ve volunteered for IFA, I’ve come away with more knowledge, deeper experience, and lasting relationships. Industry leadership also builds credibility. Volunteering shows commitment not only to your brand but to franchising overall. My involvement with the IFA

broadened my perspective beyond my own business, reinforcing that our collective success depends on the health of the entire industry.

Seek Mentorship and Ask Questions

The strongest leaders are not those who claim to have every answer, but those who ask the best questions. In franchising, curiosity is a leadership powerhouse.

I have been fortunate to have mentors whose belief in me outpaced my own. When I completed my MBA, a dean at my state school advocated for me with a CEO who was only recruiting from elite schools. His belief led me to a career launching role in New York, where I eventually led those graduates from Ivy League schools. That experience underscored the transformative power of mentorship and belief.

To build mentorship relationships, be proactive. At franchise conventions, approach admired leaders with specific questions, such as, “How did you navigate your first franchisee dispute?” or “What strategies helped you scale your brand?” These conversations can spark lasting connections. Equally important is paying it forward. Mentoring others has been one of my most rewarding experiences, watching new leaders thrive because someone took the time to guide them.

Strong Leadership Elevates the Franchise Community

A unique part of the franchising model is the interactions between many levels of leadership including franchisors, franchisees, supplier partners, and other industry advocates. To thrive, leaders should cultivate authenticity, step up before they feel completely ready and embrace curiosity by asking questions and seeking out other leaders.

“

Industry leadership also builds credibility.”

Most of all, leaders must believe in their own brands and help others believe in what is possible. Our franchisees take extraordinary leaps of faith when they invest in something they can’t see or touch. In return, it is our responsibility as leaders to match that courage with authenticity, guidance, and support.

Strong leadership in franchising is not measured by how many units you have opened, but how many people you inspire. By leading with integrity, serving through engagement, and learning from those who have gone before us, we build more than our businesses, but a legacy for the future of franchising.

Robin Gagnon is the co-founder & CEO of We Sell Restaurants. For more information about IFA franchisor member We Sell Restaurants, please visit franchise. org/franchise-opportunities/we-sell-restaurants/

TECHNOLOGY WITH PURPOSE: WHY DATA-DRIVEN INSIGHTS ARE THE FUTURE OF FRANCHISING

By Tim Vogel, Scenthound

Technology is transforming every industry in real time, and franchising is no exception.

Today’s consumers expect seamless, tech-driven experiences. With so many choices in the marketplace, it’s essential to meet them with the convenience, transparency, and instant access to information they need to feel confident in your brand.

Franchising is all about consistency and scalability, and technology is the engine that makes both possible. When we approach tech strategically, it does more than improve efficiency, it deepens customer connections and builds a platform for long-term growth.

At the end of the day, datadriven insights are essential. The

right tools help us scale smarter, deliver better service, and give our franchisees and customers a stronger overall experience. Here is how you can think about integrating technology into your system, and why adopting it with intention is key to ensuring business longevity:

Ensure Brand Access Anytime, Anywhere

People carry their phones everywhere, and a well-designed mobile app taps into that convenience. It serves as the central hub for customers, giving them full visibility and control over how they interact with your brand.

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Franchising is all about consistency and scalability, and technology is the engine that makes both possible.”

Through the app, customers can easily schedule or change appointments, manage memberships, and pay directly from their phone. At Scenthound, we also use the app to connect pet parents to their dog’s health data. Every dog that visits one of our Scenters receives a S.C.E.N.T. Check®, our exclusive wellness assessment that tracks skin, coat, ears, nails, and teeth. These reports are stored in the app, which allows customers to view their dog’s history over time, spot trends, and take proactive steps to address potential health issues. By providing real-time information and easy access to health records, technology allows

customers to make informed decisions quickly and confidently. In any industry, transparency and open communication strengthen trust with your brand. When you combine that transparency with a streamlined process for scheduling, reminders, and payments, you create a seamless customer experience that builds loyalty and encourages repeat visits.

Evolve with a Tech-Fluent Team

For us, technology is not just about improving communication with customers. It has changed the way our teams operate every day. Both front-of-house and back-ofhouse employees rely on digital tools to deliver service that is effortless, consistent, and personalized.

When a customer walks into one of our Scenters, our front-of-house

team can immediately pull up their profile, review past reports, and walk them through results in a clear and supportive way. Every visit becomes an opportunity to educate and connect on a deeper level. Behind the scenes, our back-of-house team uses tablets to track services and record updates in real time, ensuring accuracy and transparency.

We have also seen how these tools extend beyond daily operations. They allow us to launch targeted marketing campaigns, send personalized communications, and provide more effective training across all locations. These capabilities are critical as we continue to scale. By standardizing processes and capturing data digitally, we create consistency no matter which Scenter a customer visits. At the same time, technology frees our teams to focus on what they do best: building relationships.

Streamlined systems cut down on administrative tasks and give employees more time to engage directly with customers, delivering the exceptional service our brand is known for.

Transform Spaces with Technology

First impressions are everything, and we believe the customer experience should showcase innovation from the moment someone walks in the door.

As we reopen our flagship Scenter in Jupiter, FL, our goal has been to combine visual appeal with meaningful technology that enhances the customer journey. The lobby now features digital displays that educate pet parents and highlight wellness plans. We also introduced

an interactive kiosk where guests can view their dog’s personalized wellness report. The entire facility has been redesigned for better flow, creating a faster, more stress-free, and informative experience.

From check-in to checkout, technology simplifies every step. Customers can schedule or adjust appointments, review past reports and purchase history, and make payments seamlessly through our mobile app or in-Scenter. When designed with technology in mind, a physical location becomes more than a service hub, it becomes an interactive environment where customers feel informed, supported, and confident in the value they receive.

For us, technology is not about gadgets or flashy displays, it is about creating meaningful connections

with customers and giving our team the tools to deliver consistent results. When digital tools align with our mission and values, they do more than modernize operations. They build trust, loyalty, and long-term growth.

“

Streamlined systems cut down on administrative tasks and give employees more time to engage directly with customers, delivering the exceptional service our brand is known for.”

We also recognize that technology alone is never the answer. The value comes from applying it with purpose. Whether it is a mobile app or a system that streamlines tasks, these solutions ensure that care is consistent across every Scenter in our franchise system. Our philosophy is to use technology to make services more accessible, personalized, and transparent. We invest not only in customer-facing innovations, but also in the back-end systems that support our teams. Franchise brands that embrace technology with intention and integrate it seamlessly are the ones that thrive. They set the standard for what customers expect in the future and position themselves as leaders in their industries.

opportunities/scenthound/

BEYOND THE FRANCHISE AGREEMENT: BUILDING A WORLDCLASS ONBOARDING AND SUPPORT SYSTEM

By Ryan Parsons, Evive Brands

When a new franchisee signs their agreement, their real journey is just beginning.

The excitement of launching a business often comes with a flood of questions, uncertainty, and operational challenges. A well-structured onboarding and support system isn’t just a niceto-have — it’s the backbone of a successful franchise network.

Across our Evive brands — The Brothers that Just Do Gutters, Executive Home Care, Grasons, and Assisted Living Locators — we’ve developed a comprehensive approach to onboarding and support that minimizes uncertainty and sets franchisees up for long-term success. Our goal is simple: ensure that from day one, franchisees feel guided, supported, and confident in their ability to execute our proven systems.

Onboarding: Laying the Foundation for Success

A franchisee’s first 90 days are critical. They’ve made a significant financial investment and are placing their trust in the brand, and we have a responsibility to ensure they don’t feel overwhelmed. The key is a structured, multi-phase onboarding process that leaves nothing to chance.

At Evive Brands, we use a threephase approach to onboarding:

• Onboarding Preparation: Franchisees receive clear checklists, timelines, and immediate tasks to complete before training begins. We prioritize critical actions like securing Google verification early to accelerate digital visibility.

• Training Week: A dedicated training experience — delivered remotely when possible and in person when necessary — ensures franchisees learn our systems efficiently.

• Implementation & Support: Once training is complete, franchisees receive weekly check-ins for up to six months to ensure smooth execution and answer questions in real time.

We track every step of onboarding using monday.com, an automation tool that ensures no detail is overlooked. It allows franchisees to follow their progress while providing leadership with real-time visibility into where each franchisee is in the process. More importantly, we have a dedicated onboarding leader at the Evive level who ensures franchisees across all brands receive a consistent experience.

The Role of Technology in Onboarding

New franchisees have a lot to manage, and we don’t expect them to memorize every step. That’s where automation and structure come in. Monday.com plays a key role in streamlining onboarding by automatically sending reminders and checklists for each stage of the process. It takes the guesswork out of the equation, ensuring nothing is missed.

This system benefits both franchisees and corporate leadership. Franchisees gain a clear roadmap, while leadership can quickly identify franchisees who may be falling behind and provide immediate support. The ability to see and correct issues in real time is a game changer, preventing small roadblocks from becoming major obstacles.

Training: A Hybrid Approach for Maximum Efficiency

One of the biggest pitfalls in franchising is relying too heavily on in-person training for content that can be effectively delivered remotely. A hybrid approach — blending virtual and hands-on learning — ensures franchisees get the right training at the right time without unnecessary travel. Virtual training covers sales techniques, systems, and procedures, allowing franchisees to absorb key concepts efficiently.

In-person training is reserved for real-world experiences, like job site walkthroughs for service-based franchises. You can’t teach someone how to ride a bike through a seminar; they need to get on the bike and start pedaling to truly learn. By prioritizing in-person training for the most essential, experience-based

aspects of the business, franchisors can ensure that franchisees gain the practical knowledge they need. This type of training is crucial for building confidence and developing the skills necessary for daily operations.

Our Assisted Living Locators franchisees saw a 68 percent increase in placements after we refined our onboarding process to be more intentional — focusing only on what truly drives success.

A System of Ongoing Support

Onboarding and training don’t stop after a franchisee opens their doors. True support continues well beyond the initial launch. Our “Know, Show, Do, Review” methodology ensures franchisees not only learn concepts but also apply and refine them.

• Know – Understand the reason behind each process.

• Show – Demonstrate the proper execution.

• Do – Franchisees apply the knowledge themselves.

• Review – We analyze and adjust for continuous improvement.

For the first six months, franchisees receive weekly check-ins to ensure they are applying what they’ve learned correctly. Leadership also has a roll-up dashboard to track all franchisees in the system, quickly identifying any that may need additional guidance.

Why a Strong Onboarding System Matters

A well-designed onboarding process is not just about getting franchisees up and running — it’s about ensuring they thrive. Without

a structured process, franchisees can feel lost, overwhelmed, or worse, disengaged. In the past, we saw franchises struggle when onboarding was rushed or inconsistent. Today, we’ve standardized our approach across all Evive brands, ensuring that every franchisee, regardless of the brand they choose, gets the same high-quality experience.

We’ve also found that a strong onboarding system helps franchisees achieve success faster. In the past, some franchise locations took months to land their first major sale. Now, with purposeful onboarding and improved training structures, new franchisees are reaching key milestones more quickly and often outperforming those who launched a year ago — a testament to the power of a well-structured process.

The Bottom Line

At Evive Brands, we believe that onboarding and support should never be an afterthought. A franchisee’s success depends on having a clear, well-executed system from day one. By leveraging technology, structuring onboarding in phases, and providing ongoing coaching, we ensure that franchisees across our brands have the best possible foundation for long-term success.

Franchising is about partnership, and a great onboarding system is the ultimate way to honor that partnership. When franchisees are set up for success, the entire brand wins.

Ryan Parsons is CEO of Evive Brands, a franchise industry leader with a community of brands that help people live and thrive, providing support and services to increase the well-being of its clients, which includes The Brothers that just do Gutters, Executive Home Care, Grasons, and Assisted Living Locators.

FROM SEARCH TO SUCCESS: ONE STICKY FINGERS COOKING FRANCHISEE’S JOURNEY

By Jayson Pearl, International Franchise Association (IFA)

When Chris Johnson visited the International Franchise Association (IFA) website in July 2024, he wasn’t just browsing — he was beginning a new chapter of his life.

After more than two decades climbing the corporate ladder, the Princeton, New Jersey, resident had reached an inflection point. A voluntary separation package from his employer gave him the rare chance to pause, reflect, and choose what came next.

Starting the Search

Chris approached his next move with the same analytical mindset that served him well in senior leadership roles. He considered everything — from monetizing hobbies to launching a startup — but franchising stood out. “It offered the ideal balance of autonomy and structure,” he recalls. “I could lead and create within a proven system without building from scratch.”

Armed with curiosity, he scoured forums, read reviews, consulted franchise brokers, and even experimented with AI tools. Yet nothing felt like the right fit. It was only after landing on the IFA’s website (www.franchise.org) that his search gained real traction. “The site’s filtering tools allowed me to zero in on industries that matched my interests and values,” he says.

Discovering Sticky Fingers Cooking

Among the dozens of brands he explored, one profile jumped off the page: Sticky Fingers Cooking, an education and enrichment franchise that brings culinary programs to schools and community centers.

Chris, who cherished childhood memories of cooking with his aunt and had rediscovered the joys of the kitchen during the pandemic, was immediately intrigued. “The brand personality and mission resonated with me right away,” he says. “It was purposeful, fulfilling, and fun — while still financially viable.”

He submitted an inquiry on July 2 and received a response the very next day. By his second conversation, he was speaking directly with CEO Erin Fletter. “We clicked immediately,” Chris says. “Shared values, humor, and vision — it felt effortless.”

From Discovery to Decision

Chris continued his due diligence — reviewing financials, speaking with franchisees, and testing the system for consistency. The more he learned, the more confident he became. “The information I found online was completely consistent with what I heard from the team,” he notes. “That transparency gave me real confidence moving forward.”

PREFERRED VENDORS

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Consumer Fusion helps franchise systems maintain brand consistency, safeguard their reputation, and accelerate digital growth. From AI-powered reputation management and sentiment analysis to streamlining social media and local SEO, Consumer Fusion delivers franchise-specific technology and strategic support. www.consumerfusion.com

Morrow Hill is a technology-driven commercial real estate firm that exclusively represents tenants with an unbiased, market-true lens. Through our Build + Design + Manage Services, we provide expert site selection, space planning, and project management supported by a dedicated client team. www.morrowhill.com

Paychex is a leading provider of integrated human capital management solutions for payroll, benefits, human resources, and insurance services. We’re a digitally driven HR leader on a mission to help franchise businesses succeed by making complex challenges brilliantly simple. www.paychex.com/franchise

Scorpion is the leader in helping franchises succeed by focusing on what truly matters—driving revenue. Our digital marketing solutions support your network every step of the way, helping tell your story online, attract more of the right customers, and turn those opportunities into measurable results. www.scorpion.co/ifa

By August, Chris was in Denver for training, impressed by the company’s proprietary technology and operational systems. “Starting from scratch is really, really hard,” he explains. “Sticky Fingers Cooking has built a framework to avoid the thousand paper cuts that sink many small businesses.”

Life as a Franchisee

Since opening his business in the fall of 2024, Chris is experiencing the entrepreneurial life he long imagined. His days vary from creative tasks like marketing and community outreach to analytical work optimizing performance. “The flexibility is liberating,” he says. He’s already joined local business

THE PATH TO BECOMING

groups and built connections he never found in corporate life.

Lessons for Franchisors

Chris’s journey highlights key takeaways for franchisors:

• Digital Discovery Matters: The IFA website was the pivotal gateway to this match. Strong, clear brand profiles and filtering tools helped Sticky Fingers Cooking stand out.

• Responsiveness Builds Trust: Quick follow-up and personal engagement — like a CEO call within days — created instant credibility.

• Culture Counts: Beyond financials, brand mission and leadership style sealed the deal.

Chris’s story is a reminder that today’s prospects are discerning, data-driven, and values-focused. “Franchising isn’t plug-and-play,” he says. “It’s a powerful head start, but it still requires ownership and effort. Find something that aligns with who you are, with people you respect and trust.”

Thanks to a well-crafted IFA presence and a franchisor committed to transparency and support, Chris found exactly that — proving that the right digital introduction can spark a lasting partnership.

Application. Applications may be completed online at franchise.org/cfe

Acceptance.

Applicants will receive email notification regarding acceptance of CFE candidacy and next steps to launch your CFE journey.

Acquire credits.

You will be provided with a CFE Getting Started Guide that explains the program requirements and details for selecting the education courses that best fit your schedule and goals.

Program completion. Program requirements can be satisfied through a combination of professional franchise experience, approved event participation, and authorized education courses.

Congratulations!

You’re a Certified Franchise Executive! You now join the ranks of thousands of franchise leaders worldwide who have earned the esteemed CFE designation!

Jayson Pearl is the director, head of content strategy at the International Franchise Association.

FEATURED FRANCHISEES

The International Franchise Association is proud to celebrate our franchisee members. See below to learn more about some of our Featured Franchisees — why they got into franchising, their unique backgrounds and how they contribute to their local communities.

Tim and Terri Hollander, Big O Tires Multi-Unit

Franchisees, New Mexico

When Tim Hollander started at Big O Tires as a tire technician at 16 years old, he didn't anticipate it would lead to such a fulfilling, lifelong career. But he worked at a store in Longmont, Colorado, for 17 years, where he advanced to assistant manager and then partner. During this time, he set a goal to own and operate his own Big O Tires franchise location.

He achieved that goal when he took ownership of an existing Big O Tires location in Wickenburg, Ariz., in partnership with his father-in-law. He more than doubled sales for this store in nine years, and then reinvigorated additional stores in Roswell and Alamogordo, New Mexico, with his wife, Terri. It was hard work that paid off. In Roswell, they doubled sales in eight years. In Alamogordo, they tripled sales in seven years.

“Our business model found us,” Terri said. “We find it incredibly rewarding to take existing franchise locations with great potential and breathe new life back into them with clean and comfortable waiting areas for customers, expert service, quality tires, and by leveraging Big O Tires’ systems and processes.”

In 2019, the Hollanders built their first franchise store from the ground up in Carlsbad, New Mexico. The store reached sales of over $6 million within a few years and continues to grow. With this location in a high gas and oil community, they quickly built a reputation among companies with fleets, due to their dependable same-day service, to get them back on the road.

Tim has served on a variety of Big O Tires committees and the Hollanders take an active role in the communities where they operate. That commitment, along with support from the Big O Tires team, has been the formula for their success.

TIM AND TERRI HOLLANDER

FEATURED FRANCHISEES

Steve Snider, D1 Training Franchisee, Little Rock & Rogers, AR

Steve Snider opened his first D1 Training location in Little Rock in 2008, during the height of an economic downturn. While many saw uncertainty, he saw an opportunity to invest in a brand and mission he believed in. Drawing on his background in law, nonprofit leadership, and youth development, Snider built a performance training facility focused on creating a positive, encouraging environment where members could reach both fitness and personal goals.

Over the years, he cultivated a strong community culture and built systems that allowed the business to thrive. In 2020, during another period of economic uncertainty, he expanded with a second location in Rogers, Arkansas. Now, with more than 15 years in the D1 system, he is eager to grow into additional territories, applying lessons learned from building during challenging times.

In addition to his role as a franchise owner, Snider serves as President of Fellowship Associates, a leadership incubator dedicated to developing integrated leaders and creating resources that equip men to make meaningful impact. His experience in both business and leadership development has shaped his approach to franchising — combining operational excellence with a mission-driven mindset.

Tom Richison & Craig Savage, Marco’s Pizza Multi-Unit Franchisees, South Texas

Tom Richison and Craig Savage are showing what’s possible when sharp business instincts meet relentless community focus. From a single Marco’s Pizza location achieving strong early sales, they’ve grown to 12 locations across South Texas in just five and a half years.

Their secret? Combining complementary expertise with innovative approaches. Richison brings 20+ years in the food industry, including leadership roles at Jack in the Box and Dunkin’, while Savage applies a disciplined, project-management mindset rooted in pipeline operations. Together, they’ve built a portfolio that balances efficiency, profitability, and meaningful local impact.

They fell in love with Marco’s Pizza for its quality, consistency, and community focus. Franchising had always been part of their journey, but Marco’s stood out as the perfect opportunity, offering strong support for multi-unit growth, enterprise-level systems, and an experienced corporate team, giving them the platform to combine their skills with a brand they truly believed in.

With a belief that success is built by fostering true connections in the communities they serve, the duo deeply commits themselves to local promotional efforts. By partnering with schools and PTOs, engaging in apartment move-in campaigns, and participating in local parades, they generated remarkable sales during the first week of opening their first location. That success has since been replicated and scaled, transforming them into community pillars in South Texas.

Through leveraging ghost kitchens to test new markets and meet late-night demand, along with a relentless focus on local marketing and people-first leadership, the duo is setting a new standard for franchise success; scalable, profitable, and rooted in the communities they serve.

TOM RICHISON & CRAIG SAVAGE STEVE SNIDER

Cassie Baum, Taco John’s Franchisee, Rice and Camp Ripley, MN

Cassie Baum has spent the past two decades growing with Taco John’s, beginning as a team member in the early 2000s. Her strong work ethic, passion for the brand, and drive for excellence led her to become a general manager before taking the leap into franchise ownership in 2023. Known for holding herself to the highest expectations, Cassie leads with focus and determination while inspiring the teams around her. She approaches every challenge with the belief that no obstacle is insurmountable, an outlook that has guided her success as she continues to grow as a multi-unit franchisee in Minnesota.

Recognizing the need for a more efficient restaurant model, Cassie helped pioneer one of Taco John’s first drive-thru and pickup-only locations. Hands-on from design input to grand opening, she brought to life a smaller footprint building that could be quickly erected. The innovative model gained attention across the Taco John’s system, sparking interest from fellow franchisees eager to explore new growth opportunities.

As she grew into a multi-unit operator, Baum quickly learned that the heart of her business lies in her people. Understanding the importance of building the right teams, she is committed to leading by example. She enjoys working in her stores, alongside her team members, to ensure that they are successful and that she is engaging with the guests she serves.

Baum is deeply engrained in community engagement, working to support local activations and initiatives through both of her locations. A dedicated franchisee and lifetime Taco John’s team member, Baum is the true definition of a hard worker who turned a job into a career.

FEATURED FRANCHISEES

Paige Bohrer, Pillar To Post Franchisee, Monterey, CA

For Paige Bohrer, business ownership was always a dream and when she and her partner Andrew decided to make the leap, they knew franchising was the right fit. After flipping homes in Sacramento and seeing firsthand the value of a thorough Pillar To Post home inspection, the couple spent two years researching the opportunity before officially joining the brand in 2020. The timing was unique: COVID-19 shifted their training online, and they opened their Monterey franchise at the height of a nationwide shutdown. “It forced us to be adaptable right away,” she said.

Andrew moved down eight months ahead of her to start building connections, while Paige leaned into local networking groups like the Women’s Council of Realtors. Together, they grew their large profitable business through persistence, relationship-building, and what Paige calls “a willingness to say yes to everything” in their new community.

Today, Paige and Andrew lead a team of home inspectors and assistants, serving a territory that ranges from redwoods to wineries to Pebble Beach estates. Their focus on delivering the brand promise and providing best-in-class customer service.

Looking back, Paige credits franchising with helping them avoid missteps. “Starting from scratch would’ve been so much harder,” she said. “With Pillar To Post Home Inspectors, we had the structure, technology, innovative tools, and support to hit the ground running.”

For future franchise business owners, her advice is simple: Be prepared to put in the sweat equity.

“It’s not part-time. But if you put in the work, the rewards are unparalleled.”

PAIGE BOHRER

CASSIE BAUM

FEATURED FRANCHISEES

Megan and Raul Larez, Batteries Plus Franchisees, Albuquerque, NM

For Megan and Raul Larez, owning a Batteries Plus franchise is both a family business and a community mission. Raul first joined Batteries Plus as a high schooler in 1997, never imagining that decades later he and Megan would buy the Albuquerque store outright from its previous owners. “It was a big risk with a young son at home, but we believed in the business,” said Raul.

Since that leap, the Larezes have grown their operation to two locations, with a third on the way. Together, they’ve leaned into B2B partnerships that power hospitals, schools, municipal fleets, and government agencies throughout New Mexico.

“Retail can be unpredictable, but B2B has become our strong suit,” Megan said. “We’ve built relationships that turn quick conversations into long-term contracts.”

Just as importantly, the couple has built their brand around community impact. With their nine-year-old son on the roster, Megan and Raul sponsor one of the state’s top 10U basketball teams, outfitting the players in Batteries Plus gear and partnering with The Fieldhouse, a multiplex sports facility in Albuquerque, to give young athletes access to resources many families couldn’t afford alone.

“It’s more than a sponsorship,” Megan explained. “It’s about creating opportunities for kids and showing our own children what hard work and ownership can achieve.”

Balancing entrepreneurship and family life, the Larezes credit their success to hands-on involvement, strong relationships, and a shared belief that business ownership should serve both customers and community.

Bart Williams, House Doctors & Window Gang Franchisee, Somerset, KY

Bart Williams has been serving his Somerset, Kentucky, community through franchising for nearly two decades. After years in corporate America, he sought the independence of business ownership and opened a House Doctors franchise in 2006. “I wanted to be my own boss and build something rooted in my hometown,” he said.

The business quickly became a trusted name in home repair, and when Premium Service Brands acquired House Doctors in 2021, Bart embraced the additional resources and support. In 2024, he expanded by launching Window Gang, stacking brands to diversify his services and share resources across operations. Though his plans shifted after the unexpected loss of a business partner, Bart stepped in to lead the new venture, which is already gaining momentum.

Bart’s impact extends far beyond his businesses. His father co-founded the Somerset Youth Football League in 1957, and Bart has carried on the legacy as a coach, chairman, and mentor. Through the league, his family has supported hundreds of children with equipment, scholarships, and even Christmas gifts for families in need. “Every child deserves a chance,” he says. “If I can help, then that’s what I want to do.”

One former player has worked with Bart for nearly a decade and now helps lead Window Gang. Two of Bart’s children are preparing to eventually take over the family’s franchises, continuing his legacy of service, hard work, and community commitment. “Franchising gave me a career, but it also gave me a platform to give back.”

MEGAN AND RAUL LAREZ

BART WILLIAMS

AS OF OCTOBER 10, 2025.

REPORT CARD

IFA’s political action committee, FranPAC, supports pro-franchise, pro-business candidates for U.S. Congress.

Rep. Mike Johnson LA Republican $40,000

Rep. Trent Kelly MS Republican $1,000

Rep. Mike Kelly Jr. PA Republican $1,000

Rep. Kevin Kiley CA Republican $2,000

Rep. Darin LaHood VA Republican $1,000

Rep. Mike Lawler NY Republican $1,000

Rep. Julia Letlow VA Republican $5,000

Rep. Lisa McClain MI Republican $5,000

Rep. Rich McCormick GA Republican $2,500

Rep. Kristen McDonald Rivet MI Democratic $3,000

U.S. House of Representatives

Rep. Jim Banks DC Republican $2,500

Rep. Michael Baumgartner WA Republican $1,000

Rep. Aaron Bean FL Republican $3,500

Rep. Ami Bera CA Democratic $5,000

Rep. Stephanie Bice OK Republican $1,000

Rep. Nikki Budzinski IL Democratic $1,000

Rep. Janelle Bynum OR Democratic $1,500

Rep. Mike Carey OH Republican $1,000

Rep. Troy Carter LA Democratic $1,000

Rep. Buddy Carter GA Republican $3,000

Rep. Ed Case HI Democratic $3,500

Rep. Lou Correa CA Democratic $5,000

Rep. Jim Costa CA Democratic $2,000

Rep. Henry Cuellar TX Democratic $2,500

Rep. Don Davis NC Democratic $7,500

Rep. Chuck Edwards NC Republican $2,500

Rep. Maria Elvira Salazar FL Republican $2,500

Rep. Tom Emmer MI Republican $5,000

Rep. Ron Estes VA Republican $1,000

Rep. Julie Fedorchak ND

Rep. Shomari Figures AL Democratic $2,000

Rep. Scott Fitzgerald WI Republican $1,000

Rep. Vince Fong CA Republican $1,000

Rep. Mary Gay Scanlon PA Democratic $1,000

Rep. Brandon Gill VA Republican $1,000

Rep. Carlos Gimenez VA Republican $1,000

Rep. Jared Golden ME Democratic $3,500

Rep. Vicente Gonzalez TX Democratic $3,000

Rep. Lance Gooden TX Republican $1,000

Rep. Adam Gray CA Democratic $2,500

Rep. Glenn Grothman WI Republican $1,000

Rep. Brett Guthrie KY Republican $2,000

Rep. Mark Harris NC Republican $1,000

Rep. Kevin Hern VA Republican $5,000

Rep. Ashley Hinson IA Republican $2,000

Rep. Erin Houchin IN Republican $1,000

Rep. Jeff Hurd CO Republican $1,000

Rep. Morgan McGarvey KY Democratic $3,000

Rep. John Moolenaar MI Republican $1,000

Rep. Blake Moore VA Republican $1,000

Rep. Nathaniel Moran TX Republican $1,000

Rep. Kevin Mullin CA Democratic $1,000

Rep. Jimmy Panetta CA Democratic $1,000

Rep. Chris Pappas NH Democratic $1,000

Rep. Scott Peters CA Democratic $3,500

Rep. David Rouzer NC Republican $4,000

Rep. Brad Schneider IL Democratic $2,500

Rep. Hillary Scholten MI Democratic $5,000

Rep. Lateefah Simon CA Democratic $1,000

Rep. Jason Smith MI Republican $5,000

Rep. Lloyd Smucker VA Republican $5,000

Rep. Pete Stauber VA Republican $5,000

Rep. Greg Steube FL Republican $1,000

Rep. Haley Stevens MI Democratic $5,000

Rep. Beth Van Duyne VA Republican $5,000

Rep. Marc Veasey TX Democratic $2,000

Rep. Nydia Velazquez MD Democratic $1,000

Rep. Tim Walberg MI Republican $7,000

Rep. Tony Wied WI Republican $2,000

Rep. Roger Williams TX Republican $1,000

U.S. Senate

Sen. John Barrasso VA Republican $1,000

Sen. Marsha Blackburn TN Republican $1,000

Sen. Ted Budd NC Republican $1,000

Sen. Bill Cassidy LA Republican $3,500

Sen. Susan Collins VA Republican $1,000

Sen. John Cornyn III VA Republican $3,500

Sen. Tom Cotton VA Republican $1,000

Sen. Mike Crapo ID Republican $2,000

Sen. Joni Ernst IA Republican $2,500

Sen. Josh Hawley VA Republican $3,500

Sen. John Hickenlooper CO Democratic $6,000

Sen. Jon Husted OH Republican $2,000

U.S. Senate

Sen. Mark Kelly MD Democratic $10,000

Sen. James Lankford OK Republican $5,000

Sen. Roger Marshall VA Republican $5,000

Sen. Shelley Moore Capito VA Republican $1,000

Sen. Markwayne Mullin OK Republican $5,000

Sen. Mike Rounds VA Republican $1,000

Sen. Eric Schmitt MO Republican 1$0,000

Sen. Dan Sullivan VA Republican $3,000

Sen. John Thune SD Republican $5,000

Sen. Thom Tillis NC Republican $1,000

Sen. Mark Warner VA Democratic $5,000

Leadership PACs/Party Committees

$1,000

National Republican Senatorial Committee

$15,000 New Democrat Coalition Action Fund

WELCOME NEW IFA MEMBERS.

Franchisors

Challenge Island

Marietta, GA

Contact: Sharon Estroff www.challenge-island.com

dClutterfly Franchising, LLC

Sherman Oaks, CA

Contact: Tracy McCubbin www.dclutterfly.com

Greens and Grains Franchising Ventnor, NJ

Contact: Nicole Psounos www.greensandgrains.com

Linden Creek

Raleigh, NC

Contact: Alisa Sparks linden-creek.com

Urban Bird Hot Chicken, LLC Houston, TX

Contact: Brandon Gawthorp www.urbanbirdhotchicken.com

Suppliers

Arkon Group Chicago, IL

Contact: Pam Wylie arkongroup.net

Artesian CPA, LLC Golden, CO

Contact: Craig Denlinger www.artesiancpa.com

Crux Capital Dallas, TX

Contact: Ardi Sahinovic www.crux-cap.com

evaspeaks.ai Hayward, CA

Contact: Kishore Pal evaspeaks.ai

F2 Advisory, LLC Plantation, FL

Contact: Mr. Lorne Fisher, CFE www.lornefisher.com

Latitude Learning Saline, MI

Contact: Patricia Douglas www.latitudelearning.com

Launch to Growth Dunedin, FL

Contact: Mr. Gerry Henley, CFE www.launchtogrowth.com

Listen360, Inc.

Denver, CO

Contact: Heather O’Dell www.listen360.com

Plus Restaurant Solutions

Ball Ground, GA

Contact: Lindsay Rutledge www.plusrestaurantsolutions.com

PromoRepublic Oy

Palo Alto, CA

Contact: Ms. Daria Allen promorepublic.com/en

Quality Credit Reporting

Markham, Ontario

Contact: Courtney Ouimet www.qualitycreditreporting.com

Rikor Insurance Agency, LLC Draper, UT

Contact: Mr. Wade Millward www.protectmyfranchise.com

Smappen Toulouse,

Contact: Romain Dudek www.smappen.com

The Zee Suite North Hampton, NH

Contact: Kimberley Daly www.thezeesuite.com

UPCOMING EVENTS

2025

EMERGING FRANCHISOR CONFERENCE

November 10-12, 2025 | Nashville, TN

2026

IFA ANNUAL CONVENTION

February 23-25, 2026 | Las Vegas, NV

MULTI-UNIT FRANCHISING CONFERENCE

March 24-27, 2026 | Las Vegas, NV

INTERNATIONAL FRANCHISE SHOW - LONDON

April 17-18, 2026 | London, England

IFA LEGAL SYMPOSIUM

May 17-19, 2026 | Washington, DC

IBA/IFA JOINT CONFERENCE

May 19-20, 2026 | Washington, DC

FRANCHISE CUSTOMER EXPERIENCE CONFERENCE

June 2-4, 2026 | Atlanta, GA

IFA ADVOCACY SUMMIT

Sept. 14-16 2026 | Washington, DC

THE IFA WORLD FRANCHISE SHOW

Sept. 25-26, 2026 | Ft. Lauderdale, FL Partnership event with Fortem International

FEBRUARY 23-25, 2026 | LAS VEGAS, NV

FRANCHISE LEADERSHIP AND DEVELOPMENT CONFERENCE

October 6-8, 2026 | Atlanta, GA

EMERGING FRANCHISOR CONFERENCE

November 9-11, 2026 | Nashville, TN