GREEN OWL: Competitive Analysis Summary
5
BUYCOTT Buycott helps the user learn about
PROS
CONS
the social impact of the products he
• overall look consistent
• lack of products listed
buys and allows the user to define his
• good quantity and quality of
• hard to get an idea of how many
spending to support causes that he cares for or to oppose those that he does not. Once a product is scanned, the product name and the conflicting/ supporting campaign is shown along with information about the parent company and family tree the brand belongs to.
information provided • clear and modern UI/UX design (icons, labeling, images, readable text that is not too long) • easy scanning with feedback and lights
campaigns there are (no “list view“ of campaigns) • cannot search by typing in product name • hard to search for campaigns (more likely that a user would randomly
• slides in ‘Featured’ section
come across something that
• browse or sign-up options
interests him/her)
• can share campaigns easily • newsfeed
• the “shake phone for random products” function seems extra and unnecessary