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New ViSual Language Form Follows Function
Development and Process of Production
Existing Cover Design
Eye Magazine, The International Review of Graphic Design is a quarterly print magazine on graphic design and visual culture first published in London in 1990, Eye was founded by Rick Poynor, a prolific writer on graphic design and visual communication. Poynor edited the first twenty-four issues (1990-1997). Max Bruinsma was the second editor, editing issues 25–32 (1997–1999), before its current editor John L. Walters took over in 1999. Stephen Coates was art director for issues 1-26, Nick Bell was art director from issues 27-57, and Simon Esterson has been art director since issue 58. Frequent contributors include Phil Baines, Steven Heller, Steve Hare, Richard Hollis, Robin Kinross, Jan Middendorp, J. Abbott Miller, John O’Reilly, Rick Poynor, Alice Twemlow, Kerry William Purcell, Steve Rigley, Adrian Shaughnessy, David Thompson, Christopher Wilson and many others. Other contributors have included Nick Bell (creative director from issues 27-57), Gavin Bryars, Anne Burdick, Brendan Dawes, Simon Esterson (art director since issue 58), Malcolm Garrett, Anna Gerber, Jonathan Jones, Emily King, Ellen Lupton, Russell Mills, Quentin Newark, Tom Phillips, Robin Rimbaud, Stefan Sagmeister, Sue Steward, Erik Spiekermann, Teal Triggs, Val Williams and Judith Williamson. The magazine has had five publishers: Wordsearch, Emap, Quantum Publishing, Haymarket Brand Media and Eye Magazine Ltd., formed in April 2008 after a management buy-out (MBO).
Existing Cover Design
i-D is a British magazine dedicated to fashion, music, art and youth culture. i-D was founded by designer and former Vogue art director Terry Jones in 1980. The first issue was published in the form of a hand-stapled fanzine with text produced on a typewriter. Over the years the magazine evolved into a mature glossy but it has kept street style and youth central to every issue. The magazine is known for its innovative photography and typography, and over the years established a reputation as a training ground for fresh talent. Photographers Nick Knight, Wolfgang Tillmans, Juergen Teller, Terry Richardson, Klaus Thymann, Ellen von Unwerth, and Kayt Jones have produced work for i-D. The magazine celebrated its 250th edition at the end of 2004 and its 25th anniversary in 2005. The July Issue of 2009 was the magazines 300th publication, boasting many interesting articles and iconic photography, true to the magazines concept. The content, focused mainly on ideas from past issues and bringing these ideas into 2009. Raquel Zimmerman was the covergirl for this edition.
Existing Mastheads
Here are a selection of magazine mastheads that are interesting to look at. Each logo has a unique identity. This is made through the choice of colours, shapes used and most importantly, font. When designing my logo I will make sure I consider these things. I will also consider it to be simple so it can be used over and over again without looking too fussy or heavy on the eye.
Josef MüllerBrockmann Josef Müller-Brockmann, (May 9, 1914, in Rapperswil – August 30, 1996), was a Swiss graphic designer and teacher. He studied architecture, design and history of art at both the University and Kunstgewerbeschule in Zurich. In 1936 he opened his Zurich studio specialising in graphic design, exhibition design and photography. From 1951 he produced concert posters for the Tonhalle in Zurich. In 1958 he became a founding editor of New Graphic Design along with R.P. Lohse, C. Vivarelli, and H. Neuburg. In 1966 he was appointed
European design consultant to IBM. Müller-Brockman was author of the 1961 publications The Graphic Artist and his Design Problems, Grid Systems in Graphic Design where he advocates use of the grid for page structure, and the 1971 publications History of the Poster and A History of Visual Communication. He is recognised for his simple designs and his clean use of typography, notably AkzidenzGrotesk, shapes and colours which inspires many graphic designers in the 21st century.
Masthead Development
Here are a range of masthead sketches that I experimented with. When choosing my final masthead I must take into consideration the style of the front cover. As my front cover is planned to be a modern design, I must make sure the logo is simple and elegant. I must also make sure that the logo is not too complicated so it can be used over and over again without looking too heavy on the viewers eye.
Masthead Development
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Here are a range of different soluti with it aesthetically. The final des kept the layout of ea
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ions for my final masthead. I used a range of different fonts to experiment sign proved to be most effective and I will use this as my final masthead. I ch design simple and the same as I felt this was my most effective layout.
Cover Design
F
or my cover designs, I have chosen to use my strongest piece of work from the briefs - A cabinet of curiosity. I
photographed this image using a professional camera and then editing it in photoshop to enhance colours and to make the background a natural white, but being careful not to ruin the natural shadow the box created. to
I felt that these photograph was suitable use
as
my
front/back
cover
designs
as
it is simplistic and follows the modernistic conventions I wanted to follow.
I also photographed both the front and
back to create an effect of the magazine being the cabinet.
Cover Design
On the next few pages, are a series of abstract, modern prints I had created in illustrator that could be possible overlays for my front/back cover design. The majority of these designs are inspired by International Swiss Design. I like how the shapes are so simple but are effective and eye-catching when rearranged in unusual ways.
I like this development because it is simple and not over powering, although i do feel it looks slightly one sided and cluttered on the left hand side, I will try another print and experiment further.
Cover Design
This print in my opinion looks far too busy and cluttered. It takes away from the box and is too harsh on the eye. I will experiment further by choosing and design another print to overlay.
Cover Design
I don’t like this pattern. It looks more post-modern with diagonal lines and multiple colours that look too heavy on the eye. I will choose another design and experiment further.
Cover Design
I like this design. I feel like it is effective yet simple and looks aesthetically pleasing. Although the colours are too harsh and take the attention off the focal point - the box. I will try something less harsh and more minimalistic.
Cover Design
This pattern is definitely the most effective. The strong abstract lines of the triangle shapes contrast with the square shape of the cabinet. The colours are not too harsh either and don’t take the attention away from the photograph. I will now develop this further.
Cover Design
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I experimented with the masthead composition in relation to the
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photograph. I changed the size and tried different alignments and decided that the most effective design was the bottom right. This will be my magazine cover design. I like how the logo doesnt over power the box and is elegantly placed at the top centre like a traditional magazine.
Inner Page Layouts
These are a sample of thumbnail visuals that I will refer to when designing my inner pages, I used the cabinet of curiosities project as an example. There a variety of mboth modern and post-modern inspired layouts. Thumbnail visuals are helpful as they give you a range of different solutions if one idea doesn’t look good.
Inner Pages
I added section pages that consist of a block colour background and a circular section number followed with contents information. I feel like this page was effective and eye catching and allowed the magazine to be more clear and understandable.
My contents page was inspired by Jospeh-Muller Brockman. The layout is very structured and modern and follows grid like conventions. I feel like this was a successful page.
Inner Pages
As modernism research, I looked into Helvetica the font. I wanted to try a different way of displaying the font helvetica so I rotated everything 45 degrees and made it into a cross shape. The colours used are very modern and simple block colours. I feel this is one of my most succesful page designs out of the whole magazine.
Inner Pages
As research into post modernism and modernism, I created a movement timeline through each decade. This turned out to be very successful. The colours chosen were neutral with a hint of orange to highlight each moveemnt and make it stand out more. To make the design look even more interesting, I added circular clipping masks of photos of each movement to add image content as well as textual. This proved to follow modernistic conventions.
Inner Pages
For each seperate brief, I created a simple page with the title and a short summary underneath of the brief and what I intended to do with it. I felt this was the most effective way to present each brief as it is clear what section the reader/viewer is observing. Each brief section follows a different colour scheme.
I added section pages that consist of
a
block
colour
background
and
a circular section number followed with contents information. I feel like this page was effective and
eye
magazine
catching to
be
understandable.
and
allowed
the
more
clear
and
Inner Pages
Inner Pages
For each seperate brief, I created a simple page with the title and a short summary underneath of the brief and what I intended to do with it. I felt this was the most effective way to present each brief as it is clear what section the reader/viewer is observing. Each brief section follows a different colour scheme.
Inner Pages
For each seperate brief, I created a simple page with the title and a short summary underneath of the brief and what I intended to do with it. I felt this was the most effective way to present each brief as it is clear what section the reader/viewer is observing. Each brief section follows a different colour scheme.
Inner Pages
I added section pages that consist of a block colour background and a circular section number followed with contents information. I feel like this page was effective and eye catching and allowed the magazine to be more clear and understandable.
For my typography section, I wanted the layout to be very simple and for the development pictures to look interesting. I used clipping mask techniques to create a pattern out of the photos. I think this looks effective as I also aadded a background to compliment the diagonal lines on the page. To display my final font, I placed it on a dark background, I feel like this enhanced the colours better than a plain white background.
Inner Pages
As my manifesto view had a lot of textual content, I decided to use collums to present my text. I presented this in a modern style with black and red accents followed by a clrcular clipping mask of Claes Oldenburg himself. . I belive this was the most effective outcome for the content I was presenting as it is simple and not too cluttered.
I added section pages that consist of a block colour background and a circular section number followed with contents information. I feel like this page was effective and eye catching and allowed the magazine to be more clear and understandable.
Inner Pages
My personal manifesto page is the most simple in my magazine. Because the print of my manifesto design is so bold, I decided to contrast this on the faceing page with a neutral background and one simple collums in the centre
with a
picture of myself. I think if the design was any more cluttered, it would take away from my manifesto design.