Rage is the new predator brand everyone is talking about. Exciting, aggressive and dynamic, Rage is the most exciting thing to happen to lure fi shing in years. Designed for the modern lure angler who wants more action, more fun and ultimately more fish, it features all of the tackle you really need for successful action-packed lure fishing. Rage is headed up by World Predator Champion Dietmar Isaiasch, one of the most respected lure anglers in Europe, and backed by a team of Pro consultants who fish as if their lives depended upon it. This team notice the very latest trends in lure fishing and work together to develop Rage gear that stands out from the rest.